PODCAST · business
The Lab
by Chemistry PR and Multimedia
Diving into the vast world of public relations, communications and marketing, discussing the latest hot-button industry issues and speaking with industry professionals.
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5
THE LAB | Episode 5: Planning For a Crisis Situation
Chris and George Explain different strategies to prepare yourself and your organization for a crisis scenario.
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4
THE LAB | Episode 4: What Do Journalists Want From PR Professionals?
What are journalists actually looking for when you try to pitch them a story idea? George and Chris take a deep dive into that question and more on this episode of The Lab.
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3
THE LAB | Episode 3: PR vs Marketing, What's The Difference?
On this Episode of The Lab, Chris and George explain the differences between public relations and marketing and why both are important to your brands' overall communications strategy.
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2
THE LAB | Episode 2: The Benefits of Message Mapping ft. Beth Fagan
Strategic Communications expert Beth Fagan sits down with Chris Kuban and George Sells to discuss how the message mapping process clarifies a clients' main message, supercharging their campaign.
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1
THE LAB | Episode 1: Find Your Core Message
Chemistry PR & Multimedia founder and CEO Chris Kuban sits down with the agency's Director of Client Services George Sells to discuss how the process of message mapping serves as the foundation for a great communications campaign.
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