The Law Firm Growth Professor Podcast

If you’re hiring an SEO agency and the first question you ask is about certifications… you might already be making a costly mistake.In this episode of the Law Firm Growth Professor podcast, I break down why certifications in SEO don’t mean what you think they do—and why relying on them can actually steer your law firm in the wrong direction.Because here’s the truth: SEO is one of the least regulated industries out there. Anyone can claim expertise. And while Google certifications and degrees may look impressive on paper, they don’t guarantee real-world results.So what does matter?Experience. Track record. The ability to execute.I’ll walk you through:Why certifications alone are a weak signal of SEO competenceThe critical difference between “book knowledge” and real-world resultsHow to properly vet an SEO agency (and the questions most law firms forget to ask)Why a strong portfolio beats a stack of credentials every timeWhen taking a chance on a “maverick” marketer might outperform a traditional agencyIf you want your marketing dollars to actually generate cases—not just reports—this episode is required listening.Because at the end of the day, results matter more than résumés… and résumés matter more than certifications.Want to learn more about how our agency can help your law firm grow? Speak with John Rizvi ☎️