The Lunch Club Podcast

We’re back after a long break, and we tell the real reasons why it’s been hard to keep recording while life and business move fast. We introduce Johanna, share the origin story of the Lunch Club, and set the tone for a podcast built on honesty, friendship, and practical florist talk. • returning to podcasting after a busy season of life and motherhood • how the Lunch Club starts as a Utah florist meetup • gatekeeping in the floral industry and why we push against it  • how we meet, start freelancing together, and become best friends • authenticity online, and being approachable in person • Marco Polo friendship, daily voice chats, and support through the hard days • friendship lore, car accident stories, reading obsessions, and pop culture deep dives • standing up for yourself and having someone who matches your energy Come be our friends! https://www.instagram.com/delaflor.studioco/https://www.instagram.com/thevitafiori/

This episode dives deep into the anticipated wedding trends for 2025, exploring how couples can express their individuality while navigating the fine line between timeless and trendy elements. We discuss the popularity of bows, interactive experiences, mismatched bridal attire, and whether classic designs or modern touches will reign in various categories such as florals, cakes, and tablescapes.• Exploring the misconceptions of being "trendy" in weddings • The dominance of bows in decoration and fashion • Interactive guest experiences as a way to foster connection • Embracing mismatched bridal party attire • The debate between large floral arches and structured arrangements • Wedding cakes evolving to floral meadows • The rise of unique and intimate tablescapes • A focus on smaller weddings and personalized experiences • The role of Pinterest in finding wedding inspiration Join us in crafting meaningful weddings that reflect personal style and genuine connections!

Join us on a journey into the enchanting world of weddings as we sit down with Aubrey from Gracefully Bloomed. Discover how her passion for fairy-tale moments led her from crafting flower crowns to becoming a pivotal force in the wedding industry. Alongside Aubrey, we celebrate the launch of our brand-new publication, Salt and Veil, dedicated to inspiring both vendors and clients to create unforgettable, magazine-worthy weddings. With our upcoming launch party on January 7th, we invite you to share in the excitement of this new chapter filled with integrity and accountability.Uncover the vision behind Salt and Veil, a bridal collective that seeks to break free from industry stereotypes. We discuss our commitment to showcasing only the most reputable vendors who truly care about their craft and clients. This isn't just a business venture—it's a passion project aimed at authenticity and nurturing the artistry inherent in Utah's wedding scene. Listen in as we share our creative journey, discuss plans for a podcast and blog, and reveal how our unique brand identity, inspired by Utah's Bridal Veil Falls, is set to captivate and inspire.

Prepare to cultivate your understanding of Utah's blooming floral industry with Utah flower market president Julie Hall. This episode promises to plant seeds of knowledge about the tenacity required to grow  flowers in Utah's capricious climate, the collaborative spirit that's nurturing a dozen local farms into a vibrant flower market community, resources for you to utilize this season, and the push towards sustainable, local agriculture.  Our discussion with Julie sheds light on the textural and tonal shifts that are captivating the hearts of florists and customers alike,.The Utah Flower Market is set to unfurl an enriching lineup this year, and Julie gives us a preview of the resources aimed at helping florists weave local flowers into the tapestry of their work. It's a colorful conversation that paints a picture of a blossoming future.In our final chapter, we go beyond the bouquet, offering practical tips for navigating the aromatic maze of the flower market. Embracing seasonality and flexibility can lead to arrangements that are as memorable as they are beautiful, particularly for life's big celebrations. The rhythm of the market is a dance of communication and collaboration, and we revel in the joyous energy that peaks during the busiest months. We wrap up the episode with an expression of deep appreciation for the floral community, celebrating the shared growth that blooms from the fertile ground of ongoing dialogue and feedback. So tune in, and let the scent of innovation mixed with tradition lead you through the thriving landscape of Utah's floral scene.

Ever stepped off the well-trodden path to chase a dream? I've been there, and in this raw episode, I'm peeling back the curtain on the risks that have defined my entrepreneurial spirit. With a nod to my husband Cody, who's been my rock, we'll take you through our unorthodox love story and the year that turned everything on its head. From a daring foray into floral design to redefining how we approach our careers and relationships, this journey is all about the power of trusting your gut.Navigating the wedding industry's chaotic seas is no small feat, and I'm laying out the strategies that have not only kept me afloat but propelled my business forward. Listen as I share the transformation of my pricing model from a tentative guessing game to a confident statement of worth, and the revolutionary impact of a well-crafted welcome guide for potential clients. These tools didn't just streamline my workflow; they opened doors to a clientele that truly appreciates the art of floral design and wedding coordination.And for those kindred spirits in the industry, or even if you're just wedding-curious, I'm excited to talk about the bespoke Zoom classes that are reshaping the game. Tailored advice, real-life solutions, and the thrill of connecting with others on the same path—it's all about fostering growth and success in a field that never stands still. So tune in, get inspired, and let's talk about how to turn those high-stake risks into the most rewarding of rewards.

Codee and I never imagined that our marriage would include managing a floral business, yet here we are, ready to share the intimate details of our entrepreneurial dance in matrimony. This heart-to-heart conversation peels back the petals on the realities of the wedding industry, where unpredictability meets creativity.From the challenges of wedding costs, executing wedding set up, to the delicate balance of business and pleasure, join us as Codee and I pull back the curtain and get transparent in how much we pay for wholesale flowers, how much made last year with the business and more!To see Codee's guessing game on wedding floral pricing head to https://www.instagram.com/p/C4brAi2sQNu/ and let us know in the comments. what you thought! 

This episode covers all the big questions! How to grow your business, creating better vendor. experiences,  setting yourself up for success with clients, and more!Find Jenny on Instagram @ jennypearlphotography and check out her upcoming workshop HERE 

Join me, Andrea Seehagen as we embark on a delightful exploration of creativity at the intersection of pastry and petals with esteemed baker Meriel Frandsen of Mmmdessert. This episode peels back the curtain on the wedding industry, revealing how bakers, like Meriel, navigate the delicate dance of designing custom wedding cakes. We discuss the importance of carving out a niche, the intricacies of coordinating with event vendors, and the transformational journey from baking as a pastime to creating sought-after confections.

Come join Maddy from Market Floral and I as we talk about the benefits of implementing a minimum with client bookings. We have seen so many benefits and a better client experience since requiring clients invest a minimum amount on their florals. Find Maddy on instagram @market.floral https://marketfloralco.com/Check out our favorite tools: https://www.amazon.com/hz/wishlist/ls/QU0U1Q5X4PGL?ref_=wl_share

Finding your style when you start your floral design career can feel intimidating. And it can get harder as you've been in business to feel like you CAN change your style! I'm here to give 5 easy steps to finding your style and learning to embrace change! 

It's. been a crazy couple months, but I'm ready to remind you why it's important to remember your worth. It can fee exciting when a client or business reaches out wanting to work with you. But you shouldn't have to cut deals, and loose revenue to add impact to their event! 

I am SO excited to be back! Come listen to my 5 tips to managing your mental health and avoiding burn out! These help me to stay creative and productive as a business woman! For more information about our mini workshop click hereUse code INSTABABE for $$$ off!

I'm so excited to have Molly grower of Foothill Farm Flowers talk to us about being a flower farmer and tell us how you can get blooms from the Utah Flower Market this season to upscale your arrangements! For more information on the Utah Flower market click Here

Join me on today's episode where I explain how you can learn to create recipes for show stopping floral arrangements. I'll give some basics on becoming familiar with floral names and then how to build recipes. Finally we will talk through knowing how to order and making sure you price appropriately. I hope you enjoy this one!

Listen in as I share all the things I do the week of a client wedding to create the best  experience for myself and my client. Wedding prep does not go down all in one day. If it does, you're not likely to be enjoying yourself much! So I hope my process can help you find ways to minimize stress and long nights and will allow you to ENJOY every part of this job!

I'm sharing my best tips and process for booking clients. I'll tell you what works for me, and some approaches that work for others. Having a smooth booking process is so crucial, so I hope this one can help YOU!

I'm sharing some of the best tools I use everyday to help me with my consistency and presence on social media. It can feel so intimidating and overwhelming, but with even one or two of these tips you'll start to feel more prepared!Looking to snag one of my unique embroidered florist tee's or crewneck sweatshirt? Visit this link To purchase yours today. Use code "PRESALE10" to receive an additional 10% off!Apps I recommend :In Shot - For editing/ formatting videos for Instagram Reels or TikTokFeed Preview - For planning my content out in advance 

Come join me as I walk through my contract! I'll be sharing some stories in which my contract would have protected me and how it helps me now. I'll also talk about other contracts you may want to consider having for your business to make sure your protected in every aspect!

Come tune in as Paige and I talk about the benefits of growing your business through freelancing. Find Paige's freelancing class and website here: https://linktr.ee/flowersbypaigeTool bag must haves:https://www.amazon.com/hz/wishlist/ls/QU0U1Q5X4PGL?ref_=wl_share

Come join us as we discuss one of our industries BIGGEST pain points. Pricing can bee so intimidating and overwhelming but we are here to build you up and give you the confidence you need. Visit Kadee's website here: https://littleladyfloral.comTool bag must haves: https://www.amazon.com/hz/wishlist/ls/QU0U1Q5X4PGL?ref_=wl_share

Join me and Johanna from En Train De Bloom as we dive into choosing color for your wedding this season, and how you can attract clients who share that same style with you. Check out Johanna's business: https://www.entraindebloom.comFind her tool. bag must have item here: https://www.amazon.com/hz/wishlist/ls/QU0U1Q5X4PGL?ref_=wl_share

Listen  in on my first episode, where I open up about some of the things I learned the hard way my first year in business. To end it all I want to share some of my mantras that will change the game this year for you!