The Majestic SEO Podcast

Joining our host David Bain on the panel to discuss how to speak at SEO conferences is Gemma Houghton, Co-Founder of International Search Summit, Sophie Logan, Community & Editorial Manager at Rough Agenda (producers of brightonSEO), Marcus Tandler, Founder & Host of SEOktoberfest, International Speaker Katarina Dahlin and SEO Mindset Coach and conference speaker Adrijana Vujadin.

Joining David Bain to discuss how SEO and Paid Search can work more effectively together is Serge Nguele, Barbara Pezzi, Tiago Goncalves, Georgia Bloomberg and Ryan Glass.

Building authority through high-quality backlinks remains a cornerstone of SEO. In this live podcast, we’ll talk about “safe” link building – ethical techniques that comply with search engine guidelines. We’ll focus on building relevance, authority, and fostering natural link growth, so you can boost your rankings without risking a Google penalty, and cover strategies focused on earning links the right way.In this episode David Bain is joined by the following panel of guests to talk all things Safe Link Building: Amit Raj, Bibi Raven, Lilit Ayvazyan, Elizaveta Shutova, and Alexandra Tachalova

Google AI Mode is reshaping rankings beyond the traditional SEO norms with a new focus on understanding complex queries that move beyond keywords and rely on broader signals from the user. So how do you optimize for this?Find out how to optimize for Google AI Mode, join us for a live episode of the Majestic SEO Podcast with our fantastic panel of guests: Araminta Robertson, Charlie Marchant, Nikki Halliwell, Pam Aungst Cronin and Rana Abu Quba Chamsi, PhD.

How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks?That’s what David Bain discusses with Georgia James, Kelsey Libert, Sabine Ljunggren and Sukhjinder Singh.

Each year we ask the world’s leading SEOs to share their number one actionable tip for the upcoming year. This makes our SEOin2026 guide a great way to learn from the best in the business and to help you stay one-step ahead of your competitors as we head into a new year.For this special episode of the Majestic SEO Panel Show our host David Bain is joined by Emina Demiri-Watson, Jono Alderson, Filipa Serra Gaspar and Anthony Barone to preview the SEOin2026 book.

In this episode, we’re talking about how GA4 can shape smarter SEO strategy, from identifying the pages that actually drive engagement and conversions, to analysing user journeys to refine internal linking and content priorities, and using event-based data to understand which SEO efforts are truly moving the needle.Joining our host David Bain for this epsiode on using GA4 to help drive your SEO strategy is Dan Taylor, Jonathan Moore, Priya Verma, and Kyle Rushton McGregor.

Many businesses focus solely on keywords, overlooking a powerful strategy that can unlock long-term SEO success: thought leadership. By consistently sharing valuable insights and establishing yourself as an expert, you can attract a loyal audience, earn high-quality backlinks, and boost your search rankings.In this webinar, we’ll show you how to identify your unique expertise, create compelling content that resonates with your target audience, and amplify your message to reach a wider audience.Joining our host David Bain for this podcast about thought leadership and SEO are Ashley Segura, Christian Rigg, Jasper Hamill, and Joe Terry.

In this episode, we cover how to navigate the world of Reddit SEO. We’ll cover how to find your target audience within Reddit’s diverse subreddits, create content that genuinely adds value, and build a reputation that attracts traffic and conversions.Joining our host David Bain for this podcast about Reddit SEO are Miłosz Krasiński, Marko Miljkovic, Ivana Flynn, and Jamie Irwin.

On this panel, we discuss "How to SEO for AI Models".Guests are Jon Mest from ChatRank, Luke Gosha from StrategiQ and Tasha Antwi, Freelance SEO & Search Strategy Consultant. Hosted by David Bain.

When we talk about optimising a website for crawlers, we’re really talking about laying the groundwork for visibility. In this episode, we’ll explore what it takes to make your site as crawl-friendly as possible, from smart internal linking, managing crawl budget, and how to find and remove any technical blockers that might prevent your most important pages from being indexed.Joining our host David Bain are Charlie Williams, Rejoice Ojiaku, and Miruna Hadu.

In this podcast episode we talk about Reactive PR and covering everything that you need to know about it. Joining our host David Bain are Danielle Neah Amponsah, Eva Cheng, Sarah Ross and Sarah Jayne Taylorson.

As search evolves, so do the ways users interact with our content, and with Google’s AI Overviews now reshaping how information is discovered and displayed, it’s never been more critical to adapt your SEO strategy.In this live podcast, we’ll explore how AI Overviews impact visibility, what this means for traditional content formats, and how you can future-proof your SEO efforts by focusing on topical authority, content quality, and user intent.Joining host David Bain for this episode on “How to build an SEO strategy for AI overviews” is Dave Cousin, Sean Barber, Vivek Shankar and Victoria Olsina.

SEO is currently going through a great deal of change. But what does this change mean for the future of SEO?Joining host David Bain to explore The Future of SEO is Irina Papuc, Jono Alderson, Tom Winter and Laura Iancu.

In this live podcast, we’ll explore the essential steps to producing expert content that resonates with readers, ranks well on search engines, and positions you as a go-to authority in your field.Joining host David Bain to share How To Produce Great Expert Content will be Kate Shropshall, Jeroen Veenhoven, Mellisa Hutchins, James Brockbank, and Alexandra Tachalova.

Join us for “The State of AI in SEO,” where we explore how technology is reshaping digital strategy. We’ll cover everything from the latest AI algorithms influencing search rankings to the significant impact on content creation, sharing practical insights to help you stay ahead in the world of SEO.Joining our host David Bain for this live podcast episode will be Nitin Manchanda, Pam Aungst Cronin, Katarina Dahlin, Tejaswi Suresh and Garrett Sussman.

How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks?That’s what David Bain discusses with Araminta Robertson from Mint Studios, Becky Simms from Reflect Digital and Adrijana Vujadin from AV Coaching.

As we prepare to launch our brand new SEO in 2025 season, we look back on the previous year and ask our panel of experts how SEO has changed for them over the past 12 months.Joining David Bain for a retrospective of the year are Filipa Serra Gaspar, Alex Moss, Dani Leitner, Andy Frobisher, and Sukhjinder Singh.

Entity optimization, a crucial and evolving aspect of SEO, can help your brand dominate search visibility. From structured data to knowledge graphs, our guests will share insights and strategies to optimize your content for better results in 2024 and beyond.Joining David Bain to share their key SEO tactics for Entity Optimisation is Jarno Van Driel, Andrea Volpini, Ulrika Viberg and Jason Barnard.

By leveraging AI, businesses can achieve scalable, data-driven results that align with search engine updates and user behavior patterns, ultimately driving more organic growth.Joining host David Bain to share strategies and tips on how to achieve this for your own website is Andreas Voniatis, Pam Aungst Cronin, and Victoria Olsina.

Social Search is becoming more prevalent, none so more than TikTok, so in this episode of the Majestic SEO Podcast we’ll discuss everything you need to know about TikTok SEO.Joining host David Bain to talk us through the ins-and-outs of TikTok SEO is Alice Bull (founder of Gratified), Mathilde Høj (SEO Manager @ TRANSACT), and Isa Lavahun (Search Strategist and Trainer).

Following on from our April episode on how web accessibility impacts SEO, we are once again joined by Billie Geena, Damien Robert, Heba Said and Heike Knip to have part 2 of this important conversation.

Joining David Bain to discuss whether or not the Google API leak should change the way you do SEO is Aleyda Solis, Joy Hawkins, Liv Day and Dixon Jones.

With Google rolling out its SGE (Search Generative Experience), Erik Wikander from Zupyak, Rana Abu Quba Chamsi, PhD from Expando, Veronika Höller from CompuGroup, and Laurence O’Toole from Authoritas join our host David Bain to discuss what impact it will have on SEO strategy.

Joining David Bain to discuss the merits of PR link building vs ‘conventional’ link building are Alexandra Tachalova from Digital Olympus, Amit Raj from The Links Guy, Eva Cheng from Evolved Search and Nick Rubright from Ranko Media.

What are the most important aspects of web accessibility in 2024 and how should this impact your SEO strategy?In this edition of the Majestic SEO Panel, Billie Geena, Damien Robert, Heba Said and Heike Knip join David Bain to discuss how web accessibility impacts SEO.

In this episode we cover the key aspects of analytics that SEOs should know about, but don’t necessarily know about. Also, how has analytics changed and what are the key metrics to be benchmarking performance against nowadays.Joining host David Bain to talk all things analytics are Andy Crestodina, Dana DiTomaso, Gemma Fontané, and Sébastien Monnier.

In “The State of AI in SEO,” we delve deep into the evolving landscape where cutting-edge technology meets digital strategy. From the latest AI-driven algorithms shaping search results to the game-changing impact on content creation, we’ll unravel the secrets of staying ahead in the ever-transforming world of SEO.David Bain is joined by Annika Haataja, Tejaswi Naidu, Garrett Sussman and Pam Aungst Cronin to discuss the past, present and future of AI in SEO.

How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks?David Bain is joined by Katherine Nwanorue, Gianluca Fiorelli, Kevin Indig and Gemma Fontané to discover how they pull together an SEO strategy and how they suggest you do too.

Each year we ask the world’s leading SEOs to share their number one actionable tip for the upcoming year. This makes our SEOin2024 guide a great way to learn from the best in the business and to help you stay one-step ahead of your competitors as we head into a new year.For this special episode of the Majestic SEO Panel Show our host David Bain is joined by Myriam Jessier, Petra Kis-Herczegh, Sarah McDowell and Marco Giordano to preview the SEOin2024 book.

How should you use AI to generate content while at the same time retaining the principles in EEAT? With Adelina Bordea, Edward Ziubrzynski, Ian Helms and Kavi Kardos. Hosted by David Bain.

David and Heike discuss how neurodivergent thinking can supercharge your SEO.Talking points include:- What is Neurodivergent thinking?- Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent?- How should someone who is Neurodivergent grow their SEO career?- Does an SEO team leader who is managing someone who is neurodivergent need to be aware of anything in particular?

What are the current tracking and attribution challenges that SEOs are facing and how should you deal with these challenges?Joining host David Bain are Irina Serdyukovskaya, Navah Hopkins, and Brie Anderson.

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.Talking points include:- What sort of user experience should you optimise for?- How does that increase your organic traffic?- How do you measure improved user experience from an organic search perspective?- Why constantly optimise for user experience? Is it not a set it and forget it opportunity?

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.Talking points include:- How do you Educate Google about your brand?- In which aspects of your customer journey can you control your narrative?- How do you control your narrative?- What measurable impact does this have?

Victoria Olsina discussed the importance of using hybrid models for AI. Topics covered include:- What tasks do humans do best and what tasks does AI do best?- How do you use AI for keyword research?- What AI do you use to cluster topics?

Whether you are an experienced SEO professional or just starting in digital marketing, a Link Graph can be a powerful and intuitive SEO tool for link building and Digital PR that helps you understand your website’s neighbourhood.Joining David Bain for an episode of the Majestic SEO Podcast on using Link Graphs are Bill Hartzer, Julia Logan, and Silke Vanbeselaere.

Casie Gillette discusses the importance of being able to adapt, covering:- With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever.- How often should you set a strategy?- What do we adapt?- How do we adapt?- What skills will remain the same?

Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing:- How do you integrate SEO into the broader marketing mix?- How does SEO relate to other marketing activities?- How does SEO drive results overall?- How do you measure the impact of SEO when it is positively impacting the sales of other channels?

In this episode Sally Raymer shares how to stay true to brand in a world of AI.Discussion points include:- Staying true to brand in a world of AI- Defining what your brand is - Why is this important?- What are the AI temptations that are bad?- What does staying true to a brand mean?- How do you ensure that every marketer in your organisation can articulate what your brand means?How do you use AI while still keeping the brand top-of-mind?

Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional.Talking points include:- What does that mean?- How does this actually help?- What do you need to improve?- How do you improve it?- How often do you need to do this?- What impact does it have?

In this epsiode of The Majestic SEO podcast we look at how to find website performance issues and how to fix them, with Nikki Halliwell from Journey Further and Prachi Keshavani from MISFIT.Topics covered include:- What are the most important website performance issues in 2023?- How do you monitor for website performance issues?- How do you fix website performance issues?

Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generative experience readiness, data and branding. With Damien Robert.

Brendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it.Discussion points include:How should we embrace AI content?What shouldn’t be AI content?What’s your AI content production process?What software do you use?How do you envisage this changing over the next year?

Martin and David discuss how creating content that your customers need is more important than creating "SEO content".Discussion points include:How do you define SEO content in 2023?Can you not do both at the same time?What if there is no keyword volume for the content that your customers need?What is your current content creation process?How do you measure success?

In this episode of the Majestic SEO Podcast, we’re going to explore the best ways of reaching out to prospective link partners so you can maximise your likelihood of receiving your desired link.Joining us for this episode on Link Building Outreach is Izabela Wisniewska, Aaron Anderson, Anna Bravington and Ajay Paghdal.Topics covered include:How do you determine the ideal link opportunityHow do you reach out to your target opportunityWhat do you say / how do you maximise the chance of you getting a linkHow has outreach changed? How are you adapting your outreach?

Isa and David discuss:As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiencesTalking points include:- How do you connect with untapped audiences?- How do you target the most appropriate untapped audience?- Why focus on content that tells your story?- How does this build backlinks?

Anna and David discuss:How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to the thing all SEOs want... more links!Topics include:- How do you define interactive content?- How do you make interactive content?- Why does interactive content encourage more links?- What other SEO benefits does interactive content offer?

David and Andreas discuss how to use data science to inform your SEO, including:- What does this mean in practice?- Data science driven website user experience- Data science driven competitor analysis- On-site SEO- Content marketing- Link building

Which platform is best for E-Commerce SEO? Shopify, WordPress or something else? And what are some of the most effective SEO techniques for e-commerce SEO in 2023? That's what we're discussing on this episode with Luke Carthy, Yvie Ansari, Paul Ryazanov, Dominic Lill and Ritu Goel.Discussion topics include:Which platform is best for E-Commerce SEO? Shopify, WordPress or something else?What are some of the most effective SEO techniques for e-commerce SEO in 2023?What are the biggest opportunities with e-commerce SEO?How do you create an e-commerce SEO strategy?How do you compete with Amazon?