PODCAST · business
The Michael Coombs Show
by Michael Coombs
Welcome to The Michael Coombs Show, where we'll be having conversations with tastemakers, entrepreneurs, and business leaders in the wedding and event industry. So sit back and enjoy The Michael Coombs Show.
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Josh Spiegel of Birch Events: Listening as Luxury, Surviving Debt, and Scaling Creativity
Host Michael Coombs interviews Josh Spiegel, founder and chief creative officer of Birch Events, about his path from selling florals in his dad’s Brooklyn balloon shop to producing 200+ events a year. Spiegel says Birch’s foundation is service and listening, defining luxury as how clients feel and how heard they are. He recounts early financial naivety that led to about $1.5M in debt, and describes steps to regain control: paying himself a salary, using an “envelope diet,” finding partners with complementary skills, and selling 70% of the company to gain operational and financial support; he says the debt took about 10 years to resolve. He discusses partnership lessons, resilience through COVID, designing by extracting clients’ stories, the role of relationships and authenticity, excitement about AI-driven internal tools, hiring CEO Lance Emanuel in 2023, and plans for global growth and broader market service.00:00 Service Is Luxury00:16 From Balloon Shop01:20 Listening Builds Birch02:33 Debt And Naivete04:20 Envelope Budgeting07:15 Finding The Right Partner09:59 A Decade To Debt Free10:55 Surviving COVID13:44 Resilience Mountain Mindset16:47 Humility And Authenticity18:17 Innovation At Scale19:47 Client Discovery Process20:45 Design Starts With Questions21:07 Reimagining Navy Theme21:50 Jewel Box Event Reveal23:22 Listening As Superpower25:52 Luxury Means Whole Sentence27:18 Relationships Build Success29:55 Social Media And Privacy31:30 Standing Out In Luxury33:46 AI Transforms Workflow36:20 Why Hire A CEO39:18 Whats Next For Birch40:27 Final Thanks And SignoffLinks:Michael CoombsBirch Events
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Mo Govindji of Mango Studios - Wedding Photography with Systems, Trust and a Visual Planning Process
Host Michael Coons interviews Mo Govindji of Mango Studios, a wedding photography company founded in Toronto in 2005 that now shoots globally with a boutique team across Toronto, Miami, and destination markets. Mo attributes 20+ years of consistency to quality as a prerequisite, plus strong people, customer service, consistency, systems, and embracing change. He explains Mango’s three “machines” (sales/marketing, hiring/training and shooting, and production) and how their funnel uses tools like Instagram, Typeform, Acuity, Salesforce, and ShootQ. After COVID reduced in-person consultations, Mango built an in-house, collaborative system that transcribes calls and turns them into a visual canvas/plan (vision-board style) to align expectations and build trust, reducing post-wedding disconnects. Mo argues trust is the key differentiator in saturated markets, advises focusing on what you’re obsessive about, strengthening foundations to fix “leaky buckets,” prioritizing distribution, and applying “pain plus reflection equals progress” to adapt.00:00 Adapt Or Die Mindset00:49 Meet Mango Studios01:51 Three Keys To Longevity02:36 Building Consistency At Scale03:50 Systems That Run The Studio05:12 Sales Funnel And CRM Stack06:39 Consultations Before And After COVID09:42 Vision Board For Creative Alignment12:03 Why Clients Stop Booking13:38 From Portfolio To Plan15:13 Integrating Tools Into One Canvas18:25 Trust As The Differentiator23:04 Advice To Rise Above25:47 Start With A Strong Foundation27:47 Distribution Beats The Product29:51 Pain Plus Reflection Equals Progress31:53 Closing And FarewellLinks:Mango StudiosMichael Coombs
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Kathy Romero on Certainty, Alignment, and Building a Premium Event Planning Brand
Host Michael Coombs interviews global event planner and brand strategist Kathy Romero following her surprise talk at Toronto’s client appreciation party, The Interlude. Romero explains that reaching high-profile work required complete self-trust, strong boundaries, and projecting certainty because clients “hire a presence,” not just a planner. She emphasizes leaving fear by choosing yourself, vetting client alignment through experience, and building a clear, evolving vision rooted in the life and lifestyle you want rather than comparison or volume. Romero discusses recurring doubts, grief-driven overcompensation, burnout, and recovering through certainty. She defends a lean three-person team and fewer, higher-value clients, warning that scaling for status can trap businesses in overhead and ego. She outlines raising prices as a positioning signal, guiding clients away from trends, maintaining expert authority, handling vendor pushback through documented recommendations, fostering abundance-minded collaboration, and selling transferable skills when switching event niches.00:00 Interlude Event Setup00:47 Meet Kathy Romero01:19 Becoming Certain03:22 Leaving Fear Behind05:30 Client Alignment Mindset06:16 Vision And Foundation09:18 Lifestyle First Business10:35 Grief And Boundaries13:11 Burnout And Certainty15:19 Small Team Big Value18:32 Status Ego Trap20:57 Raising Prices Upmarket25:26 Charge What You’re Worth26:31 When to Raise Rates27:59 Pricing With Integrity28:48 Positioning Your Brand29:52 Trends vs Timeless Taste32:19 Stop Being a Yes Man34:57 Handling Bad Vendor Picks38:17 Confrontation and Accountability38:51 Referrals Ego and Scarcity43:11 Find Your People46:40 Pivot Without a Portfolio49:29 Closing Thanks and SubscribeLinks:Michael CoombsKathy Romero
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Behind the Scenes of TIFF's 50th with Mariangel Urdaneta
Toronto International Film Festival isn’t just a festival—it’s a cultural force. TIFF’s Director of Special Events, Mariangel Urdaneta, pulls back the curtain on what it really takes to bring it to life. At its core, TIFF operates as a charity with a bold mission: to shift how people see the world through film.For its 50th anniversary, the focus wasn’t on doing more—it was on doing better. Think elevated experiences. Opening day set the tone with a Walk of Fame moment, back-to-back premieres, and a high-energy kickoff party that only TIFF can deliver.Behind the scenes? It’s all about intentional design—keeping events accessible, maintaining a seamless brand feel, and building with sustainability in mind (yes, even repurposing florals across 100+ events). Because at TIFF, every detail isn’t just planned—it’s curated.00:00 TIFF Vision Intro00:42 TIFF 50 Highlights03:33 Budget And Partners05:38 Event Guidelines07:17 Sustainability In Action09:59 Hangar Party Logistics12:40 Keeping It Fresh14:45 Content Market Explained18:20 Behind The Scenes Ops22:30 Permits Visas Logistics23:50 Tribute Gala Evolution26:40 Honorees Star Power27:45 Breaking Into Events30:00 Weddings Versus Festivals31:15 Drone Show Planning35:50 Looking Ahead To 202637:40 Final Thanks And WrapLinks:Michael CoombsMarieangel | Instagramtiff
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Why the Human Touch Is the Future of Luxury: Scaling Wedding Creative Businesses with Katie Hendricks
Host Michael Coombs interviews Katie Hendricks, founder of Masterfully Managed and Forma, about supporting wedding creatives through operations and representation. Katie explains that Masterfully Managed, an eight-year-old 17-person team, acts as an extension of clients’ brands by handling behind-the-scenes tasks like client communication, vendor/venue sourcing, submissions, social media, blogs, and Pinterest. She shares how Forma, launched five to six months ago, emerged from photographers requesting agency-style representation, and how she now matches photographers/videographers to planners and couples by factoring in budget, availability, and personality dynamics. They discuss the value of in-person conferences and relationship-building, the benefits of a specialized virtual team versus a single assistant, common operational pain points like broken systems and inbox/file chaos, and cautious, selective use of automation and AI while emphasizing personalization and human connection as “the future of luxury.”00:00 Human Touch Luxury00:20 Meet Katie Hendricks00:53 Two Businesses Explained01:47 Why Forma Exists03:14 Matchmaking Photo Video06:11 Creative Outreach Ideas09:22 Conferences Matter12:06 VA Versus In Person13:56 Fixing Operations Systems16:25 Building Client Trust18:41 Automation And AI23:04 Future Of Luxury24:41 Advice For OverwhelmLinks:Michael CoombsMasterfully ManagedForma
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DJ MOS on Becoming the Oscars’ Official DJ, NYC Nightlife Roots, Social Media Growth, and AI in DJing
Host Michael Coombs interviews DJ MOS, an NYC and LA nightlife veteran and, with his wife DJ Kiss, the Academy Awards’ official DJ. MOS recounts how he manifested the Oscars gig and met an assistant to the Academy president who helped connect him, and explains preparing for celebrity rooms by reading the crowd and mixing classics with current hits. He reflects on formative experiences at NYC clubs like the Tunnel, interning at Elektra Records, and learning through “DJ university” nights, citing mentors including Peter Paul, Du Ray, Mark Ronson, Rich Medina, DJ AM, and Clark Kent. He describes moving to LA with DJ Kiss, how they met at PM and became a DJ duo, and shares views on brand partnerships, DJs’ longevity, and embracing new tech while staying rooted in vinyl. He discusses AI as a research/organization tool, social media’s importance, and how COVID live streams—boosted by a D-Nice redirect—gained him 35,000 followers in eight hours. He previews film projects, new music, and continuing to DJ.00:00 Viral DJ Moment00:12 Oscars DJ Origin Story02:13 Preparing for Celebrity Rooms03:29 Teen Years in NYC Clubs04:53 Electra Records and Leveling Up06:35 Mentors and DJ University09:53 Why Move to Los Angeles11:39 Meeting DJ Kiss and Duo Life13:26 Brand Deals and Staying Authentic14:45 DJs as Brand Ambassadors15:42 No Age Limit DJing16:10 Connecting Across Generations16:32 Music Knowledge Advantage17:30 Relentless Gig Stories18:51 Veterans vs New Tech20:24 Gear Preferences Workflow21:21 AI in DJing24:16 Social Media Strategy26:05 COVID Live Stream Breakout29:03 What’s Next and FarewellLinks:Michael CoombsDJ MOS | Instagram
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Tyler Speier on Carefully Executed Restraint and Executing Luxury Events at Scale
Host Michael Coombs interviews Santa Barbara planner, designer, and florist Tyler Speier, creative director for Engage! Santa Barbara, about executing luxury at scale under industry scrutiny, short turnarounds, and high expectations. Speier explains the intentional Santa Barbara story he designed for Engage—from natural beauty and monarch migration to agriculture, downtown, Fiesta, cowboy history, and old Hollywood—and why he took on the project for both challenge and ROI, citing amplified reach, stronger venue relationships, and new contracts. He shares how his company began after high school with budget weddings, grew alongside a nonprofit career, and expanded rapidly after an analytical decision to go full-time. Speier emphasizes venue relationships, kindness, hospitality, and on-site presence, and details his philosophy of “carefully executed restraint”: strategically balancing wow moments with restraint to highlight architecture, natural beauty, and impact. He describes an integrated planning/design/floral process, logistical realism, solution-oriented client communication, collaborative team structure, and educational offerings on tylerspeier.com.00:00 Executed Restraint Teaser00:39 Engage Creative Pressure02:02 Santa Barbara Story Arc03:16 Why Take The Risk05:05 Finding Daily Inspiration06:23 From Budget To Luxury08:29 Going Full Time10:06 Venue Relationships Matter12:02 Kindness As Leadership13:25 Being Present Onsite15:44 Defining Executed Restraint18:04 Origins Of The Philosophy18:24 Design With Restraint19:25 Guiding Budget Choices21:05 Client Process Breakdown22:28 Hands On Or Hands Off23:40 Creativity Meets Logistics25:05 Truth Moments With Clients26:34 Backup Plans Under Pressure28:01 Team Candor And Brainstorms30:05 How The Team Is Structured31:40 Education And Giving Back32:48 Engage Santa Barbara Reflections34:35 Final Thanks And Sign OffMichael Coombs
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Manifesting Success: Ashley Pigott and the Art of Event Planning Excellence
In this episode, Ashley Pigott shares her insights on the power of manifestation, the importance of obsession with excellence, and the personal costs of growth in the event planning industry. She discusses the calculated risks involved in expanding her business internationally and the significance of building collaborative partnerships. Ashley emphasizes the need to stay true to oneself amidst industry noise and the evolving definition of success. She also highlights the importance of creating memorable experiences for clients and managing pressure during high-stakes events. Finally, she reflects on her journey of manifesting opportunities and her recent work with the Ritz-Carlton Yacht Collection.00:50 The Power of Manifestation04:10 Obsessed with Excellence05:10 The Cost of Growth07:10 Calculated Risks in Expansion11:10 Building Collaborative Partnerships13:40 Staying True to Yourself15:45 The Importance of Experience19:50 Defining Success22:20 The Little Things23:50 Handling Pressure 32:10 Do Your Own Thing35:30 The Ritz-Carlton Yacht Collection Launch
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Brandee Gaar on Confident Selling: Consultation Frameworks, Pricing Transparency, and Closing Wedding Clients
Brandee Gaar, founder of Wedding Pro CEO, explains that many wedding professionals undercharge and avoid leading clients to a decision because they fear sounding pushy, which leaves couples confused about next steps. She outlines a four-part consultation framework: deep discovery to uncover motivations and pain points; pitching only in direct relation to those pain points rather than listing generic service bullet points; securing small verbal “yeses” throughout (including addressing budget and pricing in the call instead of deferring it); and then assuming next steps by confidently guiding clients into a contract when readiness is confirmed. She emphasizes not sending a contract unless the client explicitly wants it, and if they are not ready, ending the call by setting a specific follow-up date rather than leaving the process open-ended. Brandee argues for putting ballpark pricing on websites to help leads self-qualify, noting modern buyers expect immediate information; she recommends ranges like “starts at” or “average client spends,” and suggests that strong marketing and nurturing should make consultations largely a formality. She discusses differentiation by knowing competitors and proactively addressing comparison points during consultations, including using AI to analyze competitor reviews and clarify unique value. Brandee also distinguishes selling to planners/venues versus couples, advising vendors to avoid cold pitching, seek warm introductions (especially via networking event hosts), follow up effectively, and understand that planners need direct information rather than a full sales funnel. She strongly discourages sending proposals after calls as it delays pricing clarity and increases ghosting, advocating instead for handling objections live and moving straight to contract; she notes florists may still need proposals but should give an in-call price range first to prevent sticker shock and proposal-shopping. She recommends meeting clients where they communicate, including email, DMs, and even text consultations. Throughout, she reframes sales as serving: providing a solution to a couple’s need and leading them clearly so they don’t book a poorly fit vendor with better marketing.00:00 Meet Brandee Gaar: Sales Strategy for Wedding Pros00:29 The #1 Sales Pitfall: Being Afraid to Lead the Client01:54 Consultation Framework Part 1: Deep Discovery That Uncovers Real Motivations03:04 Part 2: Pitch to Pain Points (Not Boring Bullet Points)04:30 Part 3: Get Mini ‘Yeses’ + Talk Budget Before the Proposal06:34 Part 4: Assume the Sale & Walk Them Through Next Steps07:41 When They’re Not Ready: Don’t Send the Contract Yet10:23 Why Pricing Belongs on Your Website (Without a ‘Menu’)13:46 Will Pricing Scare People Off? How Marketing Should Pre-Sell the Consult16:03 Instagram vs Reality: Reviews, Reputation, and the Couple’s Vendor Journey19:03 Standing Out in a Crowded Market: Differentiation Beyond Extra Bullet Points20:10 Why a Full-Time Planning Team Beats a Solo Planner20:49 Know Your Differentiator: Selling Against Competitors (with AI Help)22:18 Selling to Planners & Venues vs. Selling to Couples23:48 Networking the Right Way: Warm Intros, No Cold Pitches27:21 Stop Sending Proposals After Calls: Close in the Consultation29:47 Follow-Up Strategy: Set the Next Step + Florist Proposal Caveat35:08 Meet Clients Where They Are: Email, DMs, and Text Consultations36:33 Final Mindset Shift: Sales as Service (and Why It Matters)Links:Michael CoombsWedding Pro CEO
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Resilience and Reinvention: The Journey of Bridal Designer Hayley Paige
In this episode, renowned bridal designer Hayley Paige, shares her inspiring journey from loving dresses as a young girl to navigating a tumultuous legal battle over her own name. Hayley discusses her early influences, including her grandmother who taught her to sew, and her academic journey, which initially included pre-med at Cornell before pivoting to fiber science and apparel design. She reflects on her professional experiences, including creating a 10-piece bridal collection at Cornell and working with top designers like Jill Stewart. Hayley opens up about her time at JLM Couture, her public legal battles, and the emotional toll it took. She also talks about her rebranding efforts with Cheval, the support she received from the bridal community, and her nonprofit organization, A Girl You Might Know Foundation, which aims to protect young creators' intellectual property. Lastly, Hayley shares her excitement about re-entering the bridal industry, planning her own wedding, and her continuous commitment to her craft and her values.00:00 Introduction: Who is Hayley Paige?01:43 Early Life and Inspirations02:51 From Science to Fashion04:30 Breaking into the Bridal Industry06:08 Challenges as a Young Designer08:15 The JLM Couture Journey12:52 The Legal Battle and Its Impact17:36 Rebuilding and Moving Forward22:52 Cheval: A New Beginning23:50 The Importance of Faith and Community32:44 A Girl You Might Know Foundation35:57 Looking Ahead: The Next ChapterLinks:Michael CoombsHayley PaigeA Girl You Might Know Foundation
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Maximizing Visibility and PR Strategies in the Wedding Industry with Meghan Ely
In this episode, Michael Coombs interviews Meghan Ely, a renowned expert in wedding and event PR. They discuss the importance of maintaining a strong digital presence and the role of PR in achieving credibility, bookings, and growth. Meghan emphasizes the need for customized PR strategies based on specific goals within the event industry, such as wedding submissions, increasing brand awareness, and diversifying into B2B. She addresses current shifts in media publications, the impact of AI, and the significance of in-person conferences and associations. Meghan concludes with practical advice for wedding professionals looking to improve their PR efforts.00:00 Introduction to Visibility and Digital Presence00:29 Meet Meghan Ely: PR Expert00:53 Is It Too Late for PR in 2026?02:02 Effective PR Strategies for Event Professionals03:46 The Importance of Real Wedding Submissions04:56 Choosing the Right Publications for Wedding Features06:57 Measuring ROI on Media Publications09:27 Big PR Shifts and Trends for 202613:58 The Role of Conferences in Building Visibility14:59 Choosing the Right Conference16:01 Evaluating the Costs and Benefits16:41 The Importance of Associations19:48 Digital Detox and Print Media Revival22:26 The Role of AI in Wedding PR24:49 Advertorials and Ethical Concerns26:46 Quick PR Tips for Wedding ProfessionalsLinks:OFD ConsultingMichael Coombs Entertainment
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Navigating Wedding Planning's Worst-Case Scenarios with Wassal Seddiqi of Petals and Pearls
In this episode, Michael Coombs interviews Wassal Seddiqi, the founder and creative force behind Toronto-based planning and design boutique Petals and Pearls. They discuss the challenges of wedding planning, including a worst-case scenario where a venue canceled last minute. Wassal shares her strategies for managing crises, the importance of education and certifications, and how she uses social media to showcase her personality and attract clients. They also delve into her passion for interior design and the value of workshops for aspiring planners.00:00 Introduction and Business Philosophy00:27 Meet the Guest: Wassal Seddiqi00:43 Handling a Wedding Crisis06:32 Sourcing and Working with Vendors10:17 Wassal's Journey into Event Planning13:55 The Importance of Education and Certifications19:06 Leveraging Social Media for Business24:03 Expanding Beyond Weddings26:31 Future Plans and Workshops27:25 Conclusion and FarewellLinks :Petals and PearlsMichael Coombs
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Blending Creativity and Intention: An Interview with Lisa Zachery of Papered Wonders
In this episode of the show, host Michael Coombs interviews Lisa Zachery, the CEO and creative director of Papered Wonders. Known for her custom stationery work for brands like BET, Essence Magazine, and Mary J. Blige's Strength of a Woman Tour, Lisa discusses her unique approach to design. She explains how she incorporates personal elements from her clients' lives into their invitations to set the tone for unforgettable events. Lisa also shares insights on the importance of personal connections, her self-taught design journey, the evolving role of digital invitations, and her passion for brand identity. Additionally, she touches on work-life balance and the significance of taking care of oneself as an entrepreneur.00:00 Introduction and Guest Welcome00:56 The Art of Invitations02:26 Personalizing the Design06:01 Self-Taught Success09:02 Bold and Unique Stationery15:21 Digital vs. Print Invitations19:37 Seamless Event Stationery24:36 Brand Identity Expansion27:06 Defining Success and Final ThoughtsLinks :Papered Wonders Inc.Michael Coombs
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Aligning Creative Business Strategies with Sean Low
In this episode, host Michael Coombs talks with Sean Low, the founder and president of the Business of Being Creative. They discuss the importance of emotional connection, value, and alignment in running creative businesses. Sean emphasizes the pitfalls of using packages in luxury and creative businesses, advocating for a focus on personalized value instead. He explains how businesses can pivot from package-based models to valuing their unique talents and how to effectively structure pricing and contracts. Sean also touches on the significance of intellectual property provisions and the necessity of aligning business operations with creative goals. The conversation concludes with insights into the shifting landscape of creative industries and the importance of faith in one’s work.00:00 Introduction and Importance of Emotional Connection00:19 Guest Introduction: Sean Low00:45 The Problem with Packages in Creative Businesses01:37 Moving Beyond Packages: Defining Your Value04:24 Revenue Goals and Business Strategy07:17 Maximizing Value in Creative Work12:45 Percentage vs. Flat Fees18:23 Essential Contract Clauses for Creatives26:33 Looking Ahead: Trends for 202630:28 Personal Philosophies and Closing Remarks
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Mastering Modern Media Strategies with Natalie Denyse from In Good Company PR
In this episode, Michael Coombs converses with Natalie Denyse, the founder and director of In Good Company PR. They delve into the evolving landscape of media strategy for luxury wedding and hospitality brands, emphasizing the importance of targeted exposure and founder-led storytelling. Natalie discusses the increasing value of developing privatized storytelling channels, such as podcasts and digital journals, and how brands can leverage these tools for longevity and sustainability. The conversation also covers strategies to optimize digital presence, the role of real-life immersive experiences, and the growing importance of one-to-one connections in a post-Covid world. Additionally, the episode highlights the benefits of platform tools like Substack for discoverable, long-form content and personalized audience engagement.00:00 Introduction: Setting the Stage for Brand Perception00:24 Meet the Guest: Natalie Denyse of In Good Company PR00:51 Evolving Media Strategies for Luxury Brands04:20 The Power of Written Communication in Brand Strategy07:03 Balancing Traditional and Niche Media Placements10:24 Measuring Success in Media Placements14:05 The Importance of Digital Audits and Brand Articulation23:16 Leveraging Immersive Experiences for Brand Visibility31:27 Looking Ahead: PR and Brand Strategy in 202639:07 The Rise of Substack and Its Benefits44:22 Conclusion: Final Thoughts and FarewellLinks :In Good Company PRMichael Coombs
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Unlocking Brilliance and Resilience with Simon T. Bailey
In this episode, Michael Coombs welcomes Simon T. Bailey, an award-winning keynote speaker, success coach, and bestselling author. They discuss the importance of resilience and brilliance in both business and life, and offer practical advice on how to unlock these qualities. Simon shares insights from his 20 years of experience, including the three key components of brilliance: confidence, competence, and creativity. They delve into the significance of energy management, the power of reflection and journaling, and the value of community and connection. Simon also emphasizes the importance of kindness and small acts of service in making the world a better place.00:00 Introduction and Welcome00:40 Meet Simon T. Bailey01:17 Unlocking Brilliance: Confidence, Competence, and Creativity03:57 Energy Management and Productivity Tips05:50 The Importance of Reflection07:43 Rebuilding Confidence09:44 Lessons from Disney11:39 Brilliant Resilience: Mindset, Skillset, and Willpower15:22 Avoiding Comparison and Digital Detox17:35 The Power of Journaling20:22 Finding Your Spark and Building Community23:37 Acts of Kindness and Final ThoughtsLinks :Simon T. BaileyMichael Coombs
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From Mechanical Engineer, Personal Trainer to Leading Wedding Filmmaker: Modern Frame Media's Journey
In this episode, we hear from Phong, who shares his remarkable path from being a mechanical engineer and personal trainer to becoming a successful wedding filmmaker with his company, Modern Frame. Phong discusses how his diverse background in engineering and personal training has given him a unique edge in the wedding videography industry. He delves into the emotional aspects of wedding filmmaking, the impact of social media on his methods, and the importance of staying physically and mentally fit to manage multiple demanding roles. Phong also talks about the significance of genuine relationships and networking in the wedding industry and shares insights on how he manages to balance his full-time job, wedding filmmaking, and family life.00:00 Introduction and Guest Background00:35 The Journey from Engineer to Wedding Filmmaker03:08 Balancing Multiple Careers and Family Life06:20 Managing Wedding Projects and Side Quests11:20 Fitness and Mental Health in Wedding Filmmaking15:37 Adapting to Social Media Trends26:42 Networking and Building Strong Relationships30:07 Conclusion and Final ThoughtsLinks :Modern Frame | InstagramMichael Coombs
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The Art of Wedding Photography: A Conversation with Raphaëlle Granger, A Global Rising Star
In this episode, Michael Coombs speaks with acclaimed International Wedding Photographer Raphaëlle Granger, who shares her journey through two major rebrands. Starting as an adventure elopement photographer, Raphaëlle found herself disconnected and later redefined her brand to align more with weddings that evoke human connection. She discusses emotional intelligence on wedding days, the impact of being named one of Rangefinder's 30 Rising Stars, and the importance of connecting authentically in the luxury wedding market. Raphaëlle also delves into international networking and the role of photography in capturing the many layers of human emotion.00:00 Introduction and Guest Welcome00:18 Raphaëlle's Rebranding Journey01:49 Adventure Elopements: The Initial Attraction02:47 The Shift to Big Weddings07:01 Rangefinder Recognition and Its Impact09:46 Emotional Intelligence in Photography14:16 Networking and International Work17:45 The Emotional Power of Photography19:59 Conclusion and FarewellLinks :Raphaëlle Granger | InstagramMichael Coombs
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Blending Cultures and Managing Expectations In Multicultural Destination Weddings - Fidan Ismayilova
In this episode of the Michael Coombs Show, Michael talks with a multicultural and destination wedding specialist Fidan Ismayilova, from Designed Dream Events. Fidan discusses the unique challenges and strategies involved in planning weddings that blend different cultural traditions. Fidan elaborates on the importance of communication, managing family expectations, and the logistics of running destination weddings across various countries. The conversation also covers the growth of Designed Dream Events from a one-woman operation to a full team and the future trends in destination weddings. The episode emphasizes the importance of understanding and respecting cultural differences and maintaining open, transparent communication between all parties involved.00:00 Introduction to the Michael Coombs Show00:28 Blending Cultural Traditions in Weddings02:08 Balancing Cultural Differences02:39 The Role of a Wedding Planner05:09 Importance of Communication09:14 Destination Weddings: Key Considerations10:20 Off-Resort vs. Resort Weddings13:36 Working with Local Vendors15:21 Weather Contingency Plans16:08 Building a Business from Scratch19:17 Balancing Family and Business23:27 The Importance of Personality in Wedding Planning26:11 Becoming a Licensed Officiant29:43 Future of Destination Weddings32:52 Conclusion and FarewellLinks :Designed Dream Events | Instagram | FacebookMichael Coombs
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Balancing Business and Motherhood - International Wedding Planner Michelle Cundari
In this episode of The Michael Coombs Show, Michael interviews Michelle Cundari, an international wedding planner and founder of Sincerely Yours Events and Fancy Puffs. Michelle shares insights on how she juggles the responsibilities of being a new mom while running a successful business. She discusses her day-to-day life, the importance of building strong vendor relationships, and how she manages to keep her clients happy. Michelle also touches on her journey from planning small family events to managing large-scale weddings, both locally and internationally. She reveals the challenges and rewards of running two businesses and offers heartfelt advice to aspiring entrepreneurs.00:00 Introduction to the Michael Coombs Show00:18 Balancing Motherhood and Business01:39 Client Reactions and Setting Boundaries04:27 The Origin of Sincerely Yours Events06:22 Lessons Learned in Event Planning07:38 Trusting Your Team and Vendors11:22 The Fancy Puffs Journey14:39 Expanding Beyond Weddings17:27 The Creative Process in Event Planning22:04 Handling Client Expectations26:25 International Wedding Planning30:17 Advice for Aspiring EntrepreneursLinks :Sincerely Yours Events | InstagramMichael Coombs
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The Creative Approach to Event Design: A Conversation with Todd Kjargaard
In this episode, Michael Coombs interviews Todd Kjargaard, the Creative Director of Jackie O Floral Affairs and Event Design. They discuss Todd's unique approach to collaborating with a wide variety of designers, the importance of maintaining creativity in event design, and the impact of AI in the planning process. Todd shares his insights on balancing client desires with innovative designs, the significance of good leadership over management, and strategies for keeping a team motivated and engaged. They also cover the challenges and trends in the wedding industry, such as the demand for immersive experiences.00:00 Welcome and Introduction00:18 The Importance of Variety in Design01:40 Collaboration with Planners and Designers02:56 Starting a Business During a Recession03:45 From Travel to Floral Design04:47 Balancing Retail and Event Design05:52 Leadership and Team Management11:12 Creativity and Client Expectations18:35 Staying Inspired and Ahead of Trends24:33 Conclusion and Future of Wedding DesignLinks :Jackie O Floral Design | InstagramMichael Coombs
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Navigating the Wedding Industry: Insights from Sara Lam of August in Bloom
In this episode, host Michael Coombs interviews Sara Lam from August in Bloom on her unexpected journey from executive roles to wedding planning. Sara shares how her passion for pastry led her to start a sweet table company, which eventually evolved into a wedding planning business. She discusses the importance of project management, sales skills, and automation in her success. Sara also explains her approach to setting transparent pricing, building trust with clients, and the role continuous learning plays in her business growth. Tune in for valuable tips on balancing the aesthetics and logistics of event planning.00:00 Introduction and Guest Welcome00:15 Sara Lam's Career Journey01:37 Starting August in Bloom03:01 Transition to Wedding Planning04:14 Leveraging Past Experience06:49 Balancing Aesthetics and Administration09:45 Sales Process and CRM Integration18:17 Personal Approach to Pricing Transparency19:46 Challenges in Providing Upfront Pricing23:16 Sales Mistakes and Lessons Learned27:48 Standing Out in a Crowded Market29:44 Importance of Continuous Learning31:49 Top Business Book Recommendations33:43 Conclusion and Contact InformationLinks :August in Bloom | InstagramMichael Coombs
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Behind the Magic: Unveiling the Journey of Ethereal Creators with Abdul and Hafsa
In this episode, host Michael Coombs welcomes Abdul and Hafsa, the sibling co-founders of Ethereal Creators. They share their fascinating journey from crafting DIY home events to founding a renowned event design company. Abdul recounts his struggle to leave his uninspiring job to pursue his passion for event design, while Hafsa discusses her artistic inclinations and their first grand event, which set the tone for their future projects. The duo emphasizes the importance of originality, continuous self-improvement, and drawing inspiration from global design trends, architecture, and nature. They also talk about their internal creative processes, the dynamics within their team, and the strategic use of technology, including AI, in their business. This episode is a compelling narrative of passion, perseverance, and creativity in the event design industry.00:00 Introduction and Guest Welcome00:27 The Journey Begins: From Family Events to First Big Break01:13 Overcoming Challenges and Family Reactions06:14 Building a Business: From Passion to Profession09:38 Design Inspirations and Creative Process13:13 Client Onboarding and Event Planning Process19:05 Team Dynamics and Growth27:00 Embracing Technology and Future Outlook28:31 Conclusion and Social Media Plugs
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The Artistry and Hospitality Behind High-Touch Wedding Cinematography with Derek & Cece from DC Film Co.
In this episode hosted by Michael Coombs, Derek and Cece from DC Film Co. dive into the balance between artistry and high-touch service in the wedding cinematography industry. They discuss the importance of collaboration, hospitality, and meticulous attention to detail learned from attending Engage conferences. The duo shares how their unique filming style is shaped by personal experiences and high standards, and how they continually strive to improve through networking and learning from industry leaders. Additionally, they touch on the evolving role of AI and the significance of situational awareness and exceptional service in making weddings memorable.00:00 Introduction and Today's Topic00:20 Meet Derek and Cece from DC Film Co00:25 Artistry and High Touch Service01:42 Importance of Accessibility and Collaboration02:26 Elevating the Event Experience07:24 Impact of Engage Conferences10:48 Developing a Unique Style12:26 Journey into Wedding Cinematography15:23 Creative Process and Client Interaction17:51 Learning from Elite Planners21:31 Embracing AI in the Wedding Industry24:16 Advice for Newcomers26:46 Conclusion and Contact InformationLinks :DC Film Co.Michael Coombs
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38
From Interns to Owners: The Journey of Estera Events with Bianca and Erica
Bianca and Erica, co-owners of Estera Events in Chicago, share their inspiring journey from starting as interns in 2010 to taking over the business in 2019. They discuss key moments and challenges that shaped their leadership, the influence of their mentor Hillary, and their unique approach to blending minimalist and maximalist design styles. The conversation highlights their transition to a percentage-based model, the impact of the COVID-19 pandemic, and their burgeoning focus on destination weddings. The duo emphasizes their commitment to client experience, personalized wedding designs, and the importance of respect and collaboration with vendors worldwide.00:00 Welcome and Introductions00:50 Journey from Interns to Co-Owners01:45 Influence of the Original Owner, Hillary03:15 Blending Minimalism and Maximalism in Design04:12 Navigating Client Meetings and Design Clashes05:37 Memorable Wedding Designs08:36 Transition to Business Owners and Pandemic Challenges15:13 Shifting Business Models and Client Transparency18:19 Embracing Destination Weddings18:31 The Shift to Destination Weddings19:49 Navigating Vendor Coordination21:31 Building Trust with Overseas Partners22:27 Creating Unforgettable Client Experiences23:36 Personalizing Wedding Designs25:43 Innovative Wedding Details28:48 Future Trends in Destination Weddings33:14 Honoring the Client's Big DayLinks :Estera Events | InstagramMichael Coombs
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37
Shealyn Angus - Building Organic Friendships in the Competitive Event Planning Industry
In this episode, Shealyn Angus discusses how she built meaningful friendships with her competitors in the event planning industry. She explains how these relationships began organically through shared values of community over competition and how they have positively impacted both her personal life and business. Shealyn highlights the importance of cooperation to push the Canadian event industry forward, contrasting it with the more recognized American market. She delves into her background in hospitality and theater production, shedding light on how these experiences influenced her boutique event planning approach. The episode also touches on her 'one night only' philosophy, emphasizing meticulous preparation and adaptability to ensure seamless events. Throughout the conversation, Shealyn underscores the value of trust and alignment with clients, advocating for a quality over quantity approach in the highly competitive event industry.00:00 Building Friendships with Competitors02:26 Impact of Competitor Friendships on Business03:57 Pushing the Canadian Event Industry Forward07:46 Focusing on Guest Experience11:28 From Hospitality to Event Planning13:30 Launching an Event Business25:53 The One Night Only Philosophy28:31 Conclusion and Contact InformationLinks :Shealyn Angus | InstagramMichael Coombs
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36
Levelling Up Your Brand Strategy with Kristi Drago-Price
In this episode, host Michael Coombs welcomes Kristi Drago-Price, the founder and creative director of Editor's Edge, a New York City-based boutique creative agency. They discuss the nuances of branding, highlighting the importance of a strategic approach that goes beyond mere logos or websites. Kristi explains the structured 'house analogy' methodology for brand development and emphasizes the need for businesses to evolve from startup basics to more refined brand strategies as they grow. She also addresses common pitfalls like imitation over inspiration and the paralysis often faced in branding due to overwhelming options and perfectionism. Additionally, Kristi shares insights from her tenure as a photo director at Condé Nast and talks about her engaging newsletter 'Letters from the Editor,' aimed at providing honest industry insights. Tune in to learn how to stand out in today's crowded market and effectively position your brand for success.00:00 Introduction and Guest Welcome00:49 Understanding Branding01:48 Leveling Up Your Brand04:22 The House Analogy for Brand Strategy15:34 Common Mistakes in Branding21:40 Kristi's Background and Experience23:57 Letters from the Editor26:31 Conclusion and FarewellLinks :Editors-Edge | InstagramMichael Coombs
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35
Matthew Myhrum - From Theater to Luxury Events: The Journey of a Concept Artist
In this episode, Michael Coombs interviews Matthew Myhrum, a concept artist specializing in luxury weddings and events. Matthew shares his career journey, starting as a set designer in theater and transitioning to the event industry, working with prestigious clients like Preston Bailey. He elaborates on the role of a concept artist, which involves creating detailed 2D and 3D visualizations for event planners and clients. Matthew discusses the technological advancements he has embraced, including game engines and virtual reality, to enhance his designs. He also highlights a pivotal project that shifted his approach to event design and emphasizes the importance of continuous learning and adaptation in his field.00:00 Introduction to Matthew Myhrum00:26 Journey from Theater to Luxury Weddings01:47 Role of a Concept Artist03:49 Creating 2D and 3D Visuals05:58 Exploring Virtual Reality08:49 Challenges and Innovations in VR10:55 Transition from Theater to Preston Bailey12:57 Client Process and Visualization17:36 Building Digital Assets21:33 Impactful Projects and Learning25:21 Continuous Learning and Creativity28:25 Conclusion and Contact Information
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34
From Halloween Party to Successful Entrepreneur: Sasha Ulyanov
In this episode, Sasha shares his journey as a serial entrepreneur, co-founding multiple businesses including Purple Tree Photography, Indigo Events, August Media, Mint Room Studios, and Preto Loft Studio. He discusses the serendipitous start of Purple Tree Photography in 2011, born out of a casual conversation at a Halloween party. Sasha highlights the importance of adapting to challenges, nurturing long-term opportunities for employees, and fostering a culture of radical honesty. He reflects on the company's growth, including strategic partnerships with competitors like Mango Studios, and the expansion of Mint Room Studios to Miami. Sasha's story also touches on the personal impact of becoming a parent and how it has influenced his approach to delegation and leadership.00:00 Introduction to Sasha's Entrepreneurial Journey00:35 The Birth of Purple Tree Photography04:15 Challenges and Growth in the Early Years05:54 Diversification and New Ventures12:16 The Concept and Success of Mint Room Studios17:16 Building a High-Performing Team22:04 Partnership with Mango Studios27:10 Balancing Parenthood and Business28:47 Conclusion and Contact Information
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33
Unveiling Creativity and Authenticity: A Conversation with Nadia Colella of Nadia & Co.
In this engaging episode, Nadia Colella of Nadia & Co. discusses how scaling back has enhanced her creativity and allowed her to explore other artistic ventures. Nadia shares her approach to custom wedding cake design, emphasizing the importance of truly understanding her clients' visions. She talks about her transition from a busy luxury cake market to a more selective and creatively fulfilling clientele, and her new artistic endeavors including Tabletop and textiles. Nadia also touches on the challenges of separating her identity from her work and the impact of showing her authentic self on social media. Tune in to learn how Nadia balances her passion for pastry with her broader artistic ambitions.00:00 Introduction and Guest Welcome00:22 Vacation and Downtime Reflections01:13 Creative Process of Edible Fine Art02:44 Client Interaction and Customization07:02 Launching Nadia & Co.10:01 Scaling Back for Creativity18:52 Exploring New Creative Ventures25:23 Social Media and Personal Identity28:56 Conclusion and Contact InformationLinks :Nadia & Co. | InstagramMichael Coombs
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32
The Future of Wedding Content Creation with Sarah Singleton of Hype Gal Media
In this episode, Michael Coombs welcomes Sarah Singleton from Hype Gal Media to discuss the evolving role of content creation in weddings and events. Sarah explains how content creators complement traditional photo and video services, the challenges she faced entering the industry, and her transition from wedding coordinating to content creation. The conversation covers her creative process, dealing with misconceptions from industry peers, and the growing trends in wedding content, such as private vows and wedding weekends. Sarah also shares insights on the importance of blending into events, capturing candid moments, and the personal touches that set Hype Gal Media apart. Listeners will learn about the rise of content creation as a staple wedding vendor and how Hype Gal Media maintains its unique appeal.00:00 Introduction and Welcome00:32 What is Content Creation at Weddings?01:21 Challenges and Misconceptions04:07 Transition from Wedding Planner to Content Creator06:26 Creative Process Behind the Scenes10:01 Editing Techniques and Tools11:39 Navigating Industry Pushback20:28 Trends in Wedding Content24:56 Keeping Hype Gal Media Fresh27:02 Conclusion and Contact InformationLinks :Sarah Singleton | InstagramMichael Coombs
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31
Behind the Scenes at TIFF: In Conversation with Mariangel Urdaneta, Director of Event Experience and Hospitality
In this episode of the show, host Michael Coombs interviews Mariangel Urdaneta, the Director of Event Experience and Hospitality at the Toronto International Film Festival (TIFF). Mariangel, who was recently recognized by BizBash Magazine as one of 2025's 40 under 40, shares insights on her journey from Venezuela to Toronto, her dream role at TIFF, and the complexities and highlights of event management at one of the world’s premier film festivals. She discusses her day-to-day responsibilities, the year-round planning process for TIFF, notable events she has spearheaded, and her vision for enhancing Toronto’s hospitality landscape. Marieangel also emphasizes the importance of teamwork, staying calm under pressure, and learning continually in the dynamic event industry.00:00 Introduction and Guest Welcome00:32 Mariangel Urdaneta Recognition and Experience01:54 Behind the Scenes at TIFF02:56 Event Production and Sales at TIFF06:23 Hospitality and Partnerships10:20 Year-Round Planning for TIFF13:45 Career Highlights and Memorable Moments17:07 The Unique Charm of Our Event17:32 Journey from Venezuela to Toronto19:09 Starting at TIFF: From Intern to Director21:39 Learning and Growing in the Event Industry24:40 Ensuring World-Class Hospitality at TIFF28:12 Personal Philosophy in Event Production31:43 Conclusion and Future PlansLink: Marieangel | InstagramBizBash MagazineMichael Coombs
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30
Navigating Legalities: From Wedding Planning to AI-Generated Lawsuits
In this episode of the Michael Coombs Show, Michael Coombs welcomes Leah Weinberg of Weinberg Legal. They discuss Leah's dynamic career journey from being a lawyer to a wedding planner and back to a lawyer serving the events community. The episode dives into the risks of using AI for drafting legal contracts, clients using AI to threaten vendor lawsuits, and essential legal protections for event professionals. Leah shares key contract provisions and advice on maintaining smart legal practices in the event planning industry. The conversation wraps up with practical tips on setting up business entities, updating contracts, and ensuring website compliance.00:00 Introduction and Guest Welcome00:35 The Impact of AI on Legal Contracts02:51 AI and Client Disputes05:15 Choosing the Right Lawyer for Event Professionals06:56 Leah Weinberg's Career Journey10:49 Essential Contract Provisions Post-COVID13:58 Handling Legal Issues and Client Defaults16:36 Silent Clients and Termination Clauses17:48 Setting Expectations with Contracts19:28 Legal Entities and Asset Protection22:56 Handling Rising Costs and Tariffs26:15 Governing Law for International Events27:42 Website Legal Requirements31:55 Conclusion and Contact InformationLinks :Leah WeinbergMichael Coombs
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29
Transforming Health and Photography: Julian Ribinik’s Journey
In this episode, host Michael Coombs welcomes wedding photographer and health coach Julian Ribinik. Julian shares his personal transformation story, detailing how he lost 90 pounds by changing his diet and lifestyle, which improved his health dramatically. He discusses the impact of sugar, the benefits of staying hydrated with electrolytes, and the detrimental effects of caffeine. Julian also offers practical advice on diet and exercise for maintaining energy, especially for those working long hours at events like weddings. He emphasizes the importance of mindset in both health and professional life and explains how his physical transformation has enhanced his photography career.00:00 Introduction and Guest Welcome00:32 Julian's Transformation Journey01:54 The Turning Point: Health Scare03:06 Immediate Lifestyle Changes04:09 Challenges and Adjustments05:40 The Role of Diet and Exercise10:35 Understanding Caffeine and Its Effects16:24 The Importance of Electrolytes16:41 The Importance of Electrolytes16:53 Sodium's Role in Blood Circulation17:32 Preventing Overhydration in Marathoners17:43 Balancing Sodium and Liquid Intake18:47 Electrolytes for Long Event Days19:01 Managing Electrolyte Intake21:01 Avoiding Sugar and Processed Foods23:30 Healthy Eating at Events29:19 The Impact of Physical Health on Photography31:22 Mindset and Professionalism in the Events Industry33:14 Where to Find Julian OnlineLinks :Julian Ribinik | InstagramMichael Coombs
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28
From Blogger to Event Producer: A Deep Dive into Wedding Planning with Melissa Baum
In this episode, host Michael Coombs sits down with Melissa Baum, who transitioned from a wedding blogger to a full-time wedding and event producer. Melissa shares her unconventional journey into the wedding industry, starting with a blog that led to planning small parties, and eventually taking her passion full-time. They discuss the importance of assembling the right team, staying calm under pressure, and the role of collaboration in creating memorable events. Melissa provides insights on maintaining creativity, handling unexpected challenges, and balancing the emotional aspects of wedding planning. She also touches on her experiences planning mitzvahs and the significance of personalization and customization in her work.00:00 Introduction and Welcome00:23 Melissa Baum's Journey into Wedding Planning02:10 The Role of Creativity and Collaboration05:35 Building the Dream Team08:20 Managing Emotions and Client Relationships16:00 Balancing Weddings and Mitzvahs19:14 Problem Solving in Event Planning23:42 Staying Innovative in a Rapidly Changing Industry24:52 Conclusion and Contact InformationLinks :Melissa Baum | Instagram | FacebookMichael Coombs
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27
Blossoming Success: Becky De Oliveira on Floral Design, Business, and Personal Transformation
In this episode, Michael Coombs chats with Becky De Oliveira from Blush & Bloom about her journey into floral design, her unique approach to creativity, and the evolution of her career from delivering flowers in a small town to running a successful business in Toronto. Becky shares insights on collaboration with planners, adapting to economic challenges, and how her personal transformation, including losing over 100 pounds, has impacted her life and business. Additionally, Becky discusses Bloom School, her educational platform for floral enthusiasts and professionals.00:00 Introduction and Guest Welcome00:31 Becky's Journey into Floral Design02:40 From Maritimes to Toronto06:22 Starting Blush and Bloom07:22 Developing a Unique Style09:23 Creative Process with Clients15:15 Collaboration with Planners and Designers16:35 Finding the Right Event Planners16:50 Collaborative Event Design Process19:35 Navigating Economic Challenges21:43 Reinventing During Slow Periods25:15 Personal Milestones and Health Transformation32:11 Introduction to Bloom SchoolLinks :Blush & BloomMichael Coombs
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26
Balancing Business and Marriage: The Journey of Rachel A. and David Clingen
In this episode, Rachel and David Clingen, co-owners of separate but supportive companies, Rachel A. Clingen Designs and Eventure share how their businesses have grown and evolved over the years. They discuss the importance of distinguishing between their personal and professional lives to maintain a strong marriage, which has flourished for 33 years. The couple attributes much of their business success to their faith, teamwork, and the support of a passionate and committed team. They also dive into their journey of navigating the event industry, the unexpected impact of social media on their business, and the importance of authenticity and transparency. Additionally, they discuss the challenges they face in a high-pressure industry, strategies for managing stress, and the significance of maintaining a balanced, healthy lifestyle through running.00:00 Welcome and Introduction00:26 Intertwining Businesses: Strengths and Challenges02:12 Balancing Marriage and Business07:27 The Beginnings: How It All Started16:34 Design Process: From Vision to Reality19:48 Managing High-Stake Events23:12 Team Dynamics and Growth26:01 Embracing Social Media33:03 Dealing with Negativity37:27 Cultural Significance of Weddings42:55 The Role of Running in Business46:02 Final Thoughts and Contact InformationLinks :Eventure Design | David ClingenRachel A. Cligen Wedding & Event Design | Rachel A. ClingenMichael Coombs
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25
The Art of Hospitality with Nicole Pieckenhagen of Graydon Hall Manor
In this episode, Michael Coombs hosts Nicole Pieckenhagen , founder and managing director of Graydon Hall Manor and Couture Cuisine. They discuss the 25-year journey of transforming the historic 90-year-old mansion from a dilapidated state to a premier event venue, the challenges of maintaining such a property, and the importance of authentic hospitality in making client's events truly memorable. Nicole shares insights into her accidental start in hospitality, the significance of hiring the right people, and the focus on making clients feel special. The conversation also touches on the beginnings of Couture Cuisine and the future plans for Graydon Hall.00:00 Introduction and Guest Welcome00:39 History of Graydon Hall Manor02:02 Restoration and Maintenance Challenges05:49 The Essence of Hospitality10:23 Creating Magical Moments13:19 Building a Dedicated Team18:55 Couture Cuisine and Catering Evolution24:34 Reflections and Future Plans26:55 Conclusion and Contact Information
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24
Building Brands with Trust: Insights from PR Expert Natalie Denyse
In this episode, Michael Coombs discusses the intricate relationship between PR and marketing with Natalie Denyse, founder of In Good Company PR. Natalie emphasizes that clients buy trust, not just brands, and elaborates on the importance of building genuine connections and authenticity. She shares her personal journey in the PR field, highlighting the significance of understanding a brand’s ethos and values. The conversation delves into the synergy between PR, branding, and marketing, and how they collectively contribute to a brand's success. Natalie also shares specific strategies such as establishing a mission, vision, and strategy to guide business decisions. The episode features a case study of a fine jewelry client, demonstrating successful PR and marketing campaigns. Finally, Natalie discusses the evolving PR landscape, the impact of AI, and the future of niche publications.00:00 Introduction and Today's Topic00:11 Guest Introduction: Natalie Denyse00:24 Building Trust in Branding02:29 Natalie's Career Journey10:46 The Relationship Between PR, Branding, and Marketing16:39 Mission, Vision, and Strategy in Business25:24 Client Success Story32:49 Shifts in the PR Landscape36:40 The Role of AI in PR38:52 Conclusion and Where to Find NatalieLinks: In Good Company PR | InstagramMichael Coombs | Instagram
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23
The State of the Wedding / Event Industry with Sean Low
In this episode, Michael Coombs talks with Sean Low about the current state of the wedding and event industry as of May 14, 2025. They cover the challenges posed by tariffs, economic uncertainty, and the rise of AI. Sean emphasizes the importance of adapting to these changes by focusing on creating emotional resonance and making 'outrageous promises' to clients. He also discusses the dangers of commodification and the need for businesses to redefine their value proposition in order to survive and thrive in the industry. The conversation also explores the practical uses of AI in enhancing business efficiency. Tune in for insightful strategies on steering a successful wedding and event business through turbulent times.00:00 Introduction and Welcome00:42 State of the Wedding and Event Industry01:45 Economic Crisis and Its Impact04:18 Value Beyond Commodification06:54 Embracing Emotional Resonance11:24 Adapting to Technological Advancements13:42 Case Study: Blue Bottle Coffee14:28 Outrageous Promises and Demands15:09 Defining Your Unique Value16:19 The Pitfalls of Competing on Price21:17 Leveraging AI in Your Business26:56 The Importance of Investing in Yourself30:03 Conclusion and Contact InformationLinks:The Business of Being Creative | Instagram | FacebookMichael Coombs Entertainment
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22
Planning Perfection: Inside the World of Fab Fête with Michelle and Tamara
In this episode, host Michael Coombs talks with Michelle and Tamara from Fab Fête about the intricacies of planning weddings and events. They break down the importance of honest client communication and share insights on managing realistic budgets and expectations. The duo also discuss how they incorporate clients' personal styles into their event designs, creating immersive experiences. They recount challenging events they've managed, including the renowned Schitt's Creek-themed wedding. Michelle and Tamara also announce their expansion into Miami, adding another milestone to their successful venture.00:00 Welcome and Introduction00:25 The No BS Rule in Client Communication04:29 Balancing Design and Logistics05:32 Budget Realities Post-Covid07:39 Founding Fab FET11:00 Importance of Communication12:56 Creating Immersive Events15:33 Bar and Bat Mitzvahs vs. Weddings16:13 Creative Freedom in Bar and Bat Mitzvahs16:46 Unique Entertainment Ideas18:08 Challenging Event Planning Stories19:33 Dealing with Difficult Clients22:50 The Schitt's Creek Wedding27:13 Expanding to Miami27:52 Closing Remarks and GratitudeLinks: Fab Fete | Instagram | FacebookMichael Coombs Entertainment
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21
Cirque Revolution: The Art and Business of Cirque Entertainment
In this episode, host Michael Coombs interviews Julie, Elisa, and Samantha of Cirque Revolution about their unique journey in the event industry. They discuss the value and impact of events, the essential nature of building trust within a team, and the dynamics of being sisters and business partners. The conversation dives into their passion for circus arts, the development of their business, and the importance of collaboration and mentorship. The sisters emphasize the significance of trust and teamwork, sharing their experiences and insights on creating a supportive and transformative work culture.00:00 Introduction and Guest Welcome00:47 The Importance of Events03:48 About Cirque Revolution06:12 The Journey to Circus Arts14:55 Trust and Teamwork in Performances23:22 Building a Business as Sisters27:04 Conclusion and Contact InformationLinks: Cirque RevolutionMichael Coombs Entertainment
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20
The Power of Prioritizing Yourself with Terrica
In this episode, host Michael Coombs welcomes wedding industry educator and coach Terrica to discuss the concept of valuing one's energy, the importance of self-care, and the necessity of setting strategic priorities. Terrica emphasizes the idea that energy is the most expensive currency and shares methods to manage it effectively. She advises giving 'yeses' to oneself first and then to others. The conversation also covers the essential systems every professional needs and strategies for staying motivated and successful. Terrica shares her personal journey from wedding planning to coaching and the importance of having the right mindset. Listeners learn strategies for overcoming stagnation, the value of goal-setting, and the importance of grace, both toward oneself and others.00:00 Introduction and Guest Welcome00:30 The Value of Energy and Time02:01 Prioritizing Yourself in Business03:54 Essential Systems for Success06:39 Getting Unstuck and Finding Momentum11:24 The Journey to Becoming a Coach14:53 The Importance of Having a Coach16:19 Embracing the Hustler Mindset17:39 The Trap of Comparison19:10 Setting and Achieving Goals20:51 Delegation and Growth25:01 Effective Communication with Clients30:25 Wedding Pro University and Strategy Blueprint32:45 Final Thoughts and FarewellLinks: Terrica | Instagram | FacebookMichael Coombs Entertainment
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19
The Relevance of SEO in the Age of AI: Insights from Sara Dunn
In this episode, host Michael Coombs welcomes Sara Dunn from 'Sara does SEO' to discuss the ongoing relevance of SEO in today's digital marketplace, including its impact on AI and the current significance of blogging. Sara highlights the essential role of SEO in helping businesses, particularly in the wedding industry, get discovered online through search engines like Google, as well as emerging AI tools like ChatGPT. The discussion covers various aspects of SEO, including the rise of AI-based tools, the misconceptions surrounding SEO, and the importance of keyword research and quality content. Sara also debunks the myth that SEO and blogging are only for low to mid-tier markets, emphasizing their effectiveness for high-end brands as well. She provides actionable tips for improving SEO and underscores the importance of maintaining an updated Google Business profile.00:00 Introduction and Today's Topic00:30 Does SEO Still Matter?01:57 Beyond Google: The Rise of AI in SEO03:25 Chat GPT's Impact on SEO06:09 Keyword Research and Tools12:34 Misconceptions About SEO in the Wedding Industry15:45 The Relevance of Blogging20:41 SEO for Luxury Wedding Brands27:38 Social Media's Role in SEO30:30 Actionable SEO Tips32:26 Conclusion and FarewellLinks: Sara Dunn | Instagram | TikTok | FacebookMichael Coombs Entertainment
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18
Building a Personal Brand and the Power of Consistency with Wedding Fashion Expert Nayri
In this episode, Michael Coombs speaks with Nayri, Wedding Fashion Expert, about the importance of establishing a personal brand on social media, and how AI is transforming marketing. Nayri shares her journey to becoming a wedding fashion expert, including how she overcame her shyness and took the leap to put herself out there. She discusses the challenges and highlights of building her career, the significance of consistency, and how gratitude plays a vital role in her life. Nayri also touches upon leveraging AI for marketing and the importance of surrounding oneself with supportive team members and like-minded entrepreneurs.00:00 Introduction and Today's Topics00:16 Meet the Wedding Fashion Expert: Nayri00:35 The Birth of the Wedding Fashion Expert03:04 Overcoming Introversion and Embracing Social Media04:15 The Power of Personal Connection and Consistency08:32 Balancing Personal Life and Professional Success15:50 The Role at Novella and Team Dynamics17:53 The Multifaceted Role at Novella19:02 Balancing Social Media and Business20:18 Managing Team Dynamics22:29 Building a Personal Brand23:50 Consistency is Key27:06 Leveraging AI in Business31:11 The Importance of Gratitude33:51 Final Thoughts and Contact InformationLinks: Nayri | Instagram | TikTok | You Tube | FacebookMichael Coombs Entertainment
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17
International Event Designer Beth Helmstetter: Overcoming Obstacles and the Art of Hospitality
In this episode, host Michael Coombs sits down with internationally renowned event designer Beth Helmstetter to discuss her journey from the nonprofit sector to becoming a high-profile event planner. Beth shares insights into her distinct style, the importance of understanding client visions, and the complexities of planning destination weddings. She also talks about The Good Beginning, a platform for couples who want to incorporate charitable donations into their wedding registry. Additionally, Beth emphasizes the importance of anticipating and solving problems, mastering the art of hospitality, and establishing a business structure that ensures sustainability and growth.00:00 Introduction and Today's Topic00:27 Meet Beth Helmstetter: From Nonprofit to Event Design01:16 Finding Passion in Wedding Planning01:53 Journey to Los Angeles and Destination Weddings03:09 Defining a Distinct Style04:13 Creating Immersive Experiences07:13 Overcoming Obstacles in Event Planning08:51 Balancing Client Vision and Creative Integrity11:51 Restructuring for Success Post-Covid21:55 The Good Beginning: Giving Back24:45 Final Thoughts and Where to Find BethLinks:Beth Helmstetter | InstagramMichael Coombs Entertainment
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16
Revamping Venues with Natalie Stanbra: The Journey of Oliver & Bonacini Hospitality
In this episode, Michael Coombs interviews Natalie Stanbra, the National Director of Event Sales for Oliver & Bonacini Hospitality (O&B). Natalie shares insights on the history and growth of O&B from a startup restaurant in 1993 to a significant player in the hospitality and events industry across Canada. She discusses her 20-year journey within the company, rising from restaurant staff to a leadership position. They delve into topics such as the process of creating and managing event venues, the importance of partnerships, and the challenges of staying relevant in a competitive market. Natalie also highlights a major event she organized in Halifax, showcasing the logistical challenges and triumphs of large-scale event planning. The episode wraps up with Natalie’s advice for building strong industry relationships and staying committed to the event industry.00:00 Introduction and Welcome00:28 History of Oliver and Bonacini02:10 Natalie's Journey at O&B03:51 Leadership and Team Dynamics07:46 Partnerships and Venue Creation08:54 The Process of Opening a Venue17:54 Staying Relevant and Top of Mind22:25 Career Highlights and Lessons Learned26:36 Conclusion and Contact InformationLinks:Oliver and Bonancini | Instagram | Facebook | You Tube | LinkedinMichael Coombs Entertainment | Doc
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15
Inside the Life of Toronto Raptors DJ 4Korners: From Diverse Sets to Global Gigs
In this episode, host Michael Coombs interviews 4Korners, the official DJ of the Toronto Raptors. They discuss 4Korners' experience performing in front of thousands of fans, the evolution of his role over 20 years, and the importance of incorporating diverse music genres. 4Korners shares details about his creative processes, both for game-day performances and music production, including his first album release. They also talk about the impact of social media engagement on fan interaction and the innovative 'OTW' social events series. The conversation delves into the emotional connections created through music and the significance of choosing the right gigs for personal fulfillment.00:00 Introduction and Guest Welcome00:28 Reconnecting and Reminiscing00:58 Becoming the Raptors' DJ02:09 Evolution of the DJ Role03:57 Music Production for Dance Teams05:18 Integrating Diverse Music Genres08:14 The Joy of Digging for Music13:30 Choosing the Right Gigs16:42 Scripted Elements and DJ Autonomy17:26 Leveraging Social Media for Music Discovery18:16 The Role of Social Media in a DJ's Career20:16 Memorable Performances and Global Experiences22:09 Music Production and DJ Brain24:42 Emotional Connection Through Music28:26 The Raptors' NBA Championship Win29:42 Innovative Social Events with OTW33:45 Conclusion and Where to Find 4 KornersLinks:4Korners | Instagram | You Tube | TikTokMichael Coombs
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14
From Weddings to Corporate: Rebecca Chan's Journey in Event Design
Michael Coombs interviews Rebecca Chan, who shares her transition from wedding planning to corporate events, how her graphic design background contributed to her success, differences in designing weddings vs. corporate events, and how she manages a highly talented team. Rebecca explains the creative challenges faced and insights into maintaining work-life balance while delivering exceptional event experiences. She emphasizes transparency, fair pay, and ongoing development as keys to keeping her team motivated.00:00 Introduction and Guest Welcome00:27 Rebecca Chan's Journey from Graphic Design to Event Planning06:22 Transitioning from Weddings to Corporate Events10:38 Designing Corporate Events vs. Weddings14:11 Creative Challenges and Lunar New Year Events19:54 Managing a Talented Team26:42 Conclusion and Contact InformationLinks :Rebecca Chan | Instagram | FacebookMichael Coombs
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13
Transitioning from Solopreneur to Team: The Journey of Samantha Clarke
In this episode, host Michael Coombs interviews Samantha Clarke, a wedding photographer who transitioned from being a solopreneur in Toronto to managing a team in Atlanta. Samantha shares her experiences navigating cultural differences in the wedding industry between Canada and the US, her background in law, and how it contributes to her business acumen. She emphasizes the importance of building personal connections with clients, managing a team effectively, and balancing her professional life with motherhood. Samantha also talks about her photogenic brand courses aimed at helping aspiring photographers elevate their craft and service.00:00 Introduction and Guest Welcome00:27 Moving from Toronto to Atlanta03:28 Differences in Wedding Photography: Canada vs. USA06:42 From Lawyer to Wedding Photographer15:26 Balancing Motherhood and Business18:48 Building and Managing a Photography Team23:38 Creating Trust and Comfort with Clients26:54 The Photogenic Brand Courses27:52 Conclusion and Where to Find SamanthaLinks:Samantha Clarke | InstagramMichael Coombs Entertainment
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ABOUT THIS SHOW
Welcome to The Michael Coombs Show, where we'll be having conversations with tastemakers, entrepreneurs, and business leaders in the wedding and event industry. So sit back and enjoy The Michael Coombs Show.
HOSTED BY
Michael Coombs
CATEGORIES
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