PODCAST · business
The Midwest Flourish
by Marketing the Midwest
From workforce wins to economic development breakthroughs. its real talk with real answers from the leaders shaping our region’s future. Let’s keep the Midwest momentum going, and shape the future of our region—together.
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29
The Overlooked Link Between Tourism & Workforce Development w/ Tera Roughley - EP. 28
How does tourism actually impact economic and workforce development in small communities? In this episode of The Midwest Flourish, host Rick Farrant sits down with Tera Roughley, Executive Director of the Huntington County Visitor Bureau, to explore the powerful (and often misunderstood) role tourism plays in growing local economies. From attracting visitors to inspiring people to relocate, Tara shares how communities like Huntington County, Indiana are leveraging collaboration, events, arts, and local pride to drive momentum. Highlighted Topics - The real economic impact of tourism - Turning visitors into residents - Building a community identity (or not!) - The role of arts, events, and culture - Overcoming negative perceptions from within - Regional collaboration vs competition - Funding tourism through innkeeper taxes - Why locals are your best ambassadors Whether you're in economic development, tourism, or community leadership, this conversation offers practical insights on how to grow and promote your region. Learn more: https://marketingthemidwest.com
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28
The Future of Tech in the Midwest with Matt Truty | EP. 27
In this episode of The Midwest Flourish, host Rick Farrant sits down with Matt Truty, co-founder and CEO of Fort Wayne-based BT Pro Solutions, to talk about what it really takes to build a modern tech company. They explore software consulting, product development, entrepreneurship through acquisition, and how AI is rapidly transforming the way software is built. Matt also shares his thoughts on the future of work, the risks AI creates for entry-level talent, and why human-centered companies will matter more than ever in the next wave of innovation.
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27
Robert King on Adult Education, Workforce Ready Grants & Regional Growth in Indiana | EP. 26
There are major changes on the horizon for Indiana’s workforce system. In this episode of The Midwest Flourish, host Rick Farrant sits down with Rob King, Executive Director of the South Central Region 8 Workforce Board, to discuss the evolving future of workforce development across the state. Region 8 serves eight counties in south central Indiana, including Bloomington and the surrounding rural communities. Highlighted Topics: - What a workforce board actually does (and why most people misunderstand it) - How WorkOne centers connect job seekers to training and employers - The role of Vincennes University in supporting workforce services - How adult education providers help residents earn diplomas and certifications - Why Workforce Ready Grants are critical for high-demand careers like welding, HVAC, and advanced manufacturing - The growing impact of life sciences, tech, and microelectronics in the region - Why collaboration between workforce and economic development is essential - The proposed reduction of Indiana workforce regions from 12 to 8 — and what that could mean for southern Indiana Rob also shares his personal journey from the U.S. Air Force to workforce leadership and why helping people build better lives isn’t just a job, it’s a calling. If you care about economic growth, talent development, public policy, or the future of Indiana’s workforce, this is a conversation you don’t want to miss. Learn more about Midwest-focused economic conversations at marketingthemidwest.com.
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26
Dr. Elizabeth Bushnell on Questa's Mission to Help Students Graduate College with Less Debt | EP. 25
What if cost wasn’t the barrier to higher education? In this episode of The Midwest Flourish, host Rick Farrant sits down with Dr. Elizabeth Bushnell, President & CEO of the Questa Education Foundation, to discuss how students across Northeast Indiana are accessing college, certifications, and career pathways, with less debt and more support. Since 1937, Questa has helped students pursue education beyond high school through innovative forgivable loan programs. Their model is simple but powerful: fund students now, forgive loans when they graduate and return to work in the region. Highlighted Topics: - Why college messaging needs to change - The truth about ROI and post-secondary education - How Questa addresses both financial and psychological barriers - The launch of the Compass Fund Finder and Questa Compass directory - How the regional Learn More, Earn More initiative is reshaping talent development Whether you’re a student, parent, employer, or community leader, this conversation offers practical insight into making education accessible and meaningful.
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25
Megan McClellan on how Believe In A Dream is Transforming Youth Leadership in Fort Wayne | EP. 24
How do you help young people move from dreaming to doing? In this episode of The Midwest Flourish, host Rick Farrant sits down with Megan McClellan, Executive Director of Believe in a Dream in Fort Wayne. Since 2010, Believe in a Dream has provided more than 5,000 immersive, hands-on experiences to middle and high school students across Northeast Indiana completely free of charge. From music and leadership to tech and entrepreneurship, students aren’t just encouraged to dream — they’re equipped to act. Highlighted Topics: - How the organization operates with just one full-time employee - Why students keep coming back (and bring their friends) - How community partnerships fuel growth - What’s next, including possible national expansion If you care about youth development, entrepreneurship, education, or the future of the Midwest, this episode will inspire you. Learn more or get involved at marketingthemidwest.com
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24
CTE & Student Success: Jim Walmsley on Real-World Training at IMPACT Institute | EP. 23
Career & Technical Education (CTE) has been opening doors for students for decades and it’s evolving fast. In this episode of The Midwest Flourish, host Rick Farrant sits down with Jim Walmsley, Director of the IMPACT Institute (a career center serving northeast Indiana) and past president of the Indiana Association of Career and Technical Education Districts, to talk about what CTE looks like today and where it’s headed. Highlighted Topics: - What CTE really is (and why it’s not just “shop class”) - Indiana’s shifting diploma requirements and the push for work-based learning - What “high-quality” work-based learning should mean in practice - Certifications: when they matter, when they don’t, and what they prove - Funding challenges and how course offerings get supported - How CTE is adapting to AI, automation, and Industry 4.0 - Why CTE leaders say they need to tell their story better and what’s at stake Want to dig deeper or get involved? Visit MarketingTheMidwest.com.
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23
Mike Flanagan on Ann Arbor SPARK: How Michigan Fuels Startups with Pre-Seed Capital | EP. 22
Ann Arbor is providing access to millions of dollars for business startups, in this episode of The Midwest Flourish, host Rick Farrant talks with Mike Flanagan, Vice President of Capital Programs at Ann Arbor SPARK, who breaks down how it all works. Mike explains how SPARK began as a public-private partnership, what “the Valley of Death” really means for early-stage founders, and how pre-seed/seed investing (plus angel networks) can keep high-growth companies in Michigan. He also shares why Ann Arbor’s talent pipeline and quality of life matter, how “boomerang” grads return home, and standout success stories like Duo Security, Llamasoft, and Histo Sonics. For more information, visit: marketingthemidwest.com
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22
From High School to Global Opportunities: Steve Corona on Helping Latino Youth Thrive | EP. 21
Latino students in the Midwest often face extra hurdles on the road to academic and economic success, from uncertainty around immigration policy to language barriers and limited access to guidance. In this episode of The Midwest Flourish, host Rick Farrant talks with Steve Corona, Executive Director of Latinos Count, about how the organization helps students build a clear “exit strategy” after high school, pursue college and career pathways, and connect with mentors and scholarships that open doors. They also discuss what today’s students respond to, why parent and community involvement matters, and how recognizing Latino contributions strengthens the region’s future workforce. Get involved: Latinos Count is actively looking for mentors, Spanish-speaking welcome, but not required. For more informations visit; marketingthemidwest.com
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21
Inside the Orthopedic Capital of the World: Talent, Innovation & Community w/ Allyn Decker | EP. 20
Warsaw, Indiana may look like a small Midwestern community, but it’s home to one of the most powerful medical device ecosystems in the world. In this episode of The Midwest Flourish, host Rick Farrant sits down with Dr. Allyn Decker, Vice President of Operations & Engagement at OrthoWorx, to explore how Warsaw became known as the Orthopedic Capital of the World and how leaders are working to ensure it stays that way. With one-third of global orthopedic device revenue tied to the region, OrthoWorx plays a critical role in: - Building a long-term talent pipeline (K–12, higher ed, and workforce) - Driving innovation in orthopedics and medtech - Investing in quality-of-life initiatives to attract and retain top talent - Strengthening community infrastructure, housing, and amenities Other highlighted topics: - Virtual reality career exploration for students - Manufacturing and CNC career pathways - Smart implants, robotics, AI, and bio-compatible materials - A potential $165M NSF grant that could transform Indiana’s musculoskeletal research ecosystem - Why community development is essential to economic sustainability This conversation is a must-watch for anyone interested in economic development, workforce strategy, advanced manufacturing, healthcare innovation, and the future of the Midwest. To learn more about The Midwest Flourish Podcast visit: marketingthemidwest.com
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20
Growing the Next Workforce: Park Ginder on How Communities Can Help Young People Flourish | EP. 19
How do communities help young people thrive beyond high school? On this episode of The Midwest Flourish, host Rick Farrant sits down with Park Ginder, Ph.D, former school superintendent and now Executive Director of Grow Allen in Allen County, Indiana. Grow Allen connects education, business, and industry to open real-world opportunities for students, from workforce tours to internships to career-aligned training. But beyond credentials and job skills, today’s young people face deeper challenges: motivation, structure, academic readiness, and finding what they actually love to do. Hightlighted Topics: • How business-school partnerships expand career awareness • Why talent development requires a long-term view • The myth of “high-wage, high-demand” as the only path • How family structure and time shape success • Ways to reignite curiosity and imagination in students Whether you're an educator, employer, parent, or simply someone who cares about the future of our region — this episode will challenge and inspire you. Want to dig deeper or get involved? Visit MarketingTheMidwest.com
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19
The Entrepreneurial Mindset: Risk, Purpose & Reinventions w/ Dr. Andrew Roberts | EP. 18
What does it really take to be an entrepreneur? In this episode of The Midwest Flourish, host Rick Farrant sits down with Dr. Andrew Roberts, a practicing physician, entrepreneur, and chair of the SCORE Northeast Indiana leadership team. Dr. Roberts shares: - his unconventional path from medicine to entrepreneurship - why he launched and exited a successful addiction recovery business - the core traits entrepreneurs MUST have - the hurdles new founders face (and how to overcome them) - how SCORE provides free business mentoring - why uncertainty may STILL be the best time to start a business Whether you’re dreaming of a startup, actively building one, or looking to give back to the entrepreneurial community, this episode delivers insights, perspective, and practical value.
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18
Education and Opportunity -- Connecting the Dots with Adam Welch | EP. 17
How can a community build a sustainable workforce while keeping its economy growing? In this episode of The Midwest Flourish, host Rick Farrant talks with Adam Welch, Vice President of Economic Development at Greater Fort Wayne Inc., about the Made By Me initiative — a powerful collaboration between educators, employers, and students aimed at closing the skilled trades gap in Allen County, Indiana. Adam shares how Fort Wayne’s business community is addressing workforce shortages, engaging schools, and preparing young people for careers in manufacturing, construction, and beyond. From teacher externships to hands-on student outreach, Made By Me is connecting the dots between education and opportunity. Highlighted Topics: - Why employer involvement is key to solving the talent crisis - How automation and AI are reshaping local industries - What it takes to attract and retain businesses in a growing Midwest metro Whether you’re an educator, employer, or civic leader, this episode offers practical insights into regional growth, workforce innovation, and community collaboration. Learn more about Made By Me and Greater Fort Wayne, Inc. at greaterfortwayneinc.com
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17
Bob Quick on How Commerce Lexington Connects Communities to Prosper Together | EP. 16
How does a region truly grow its workforce, economy, and sense of community? For Bob Quick, President and CEO of Commerce Lexington, it comes down to two things: connection and trust. In this episode of The Midwest Flourish, host Rick Farrant explores how Lexington, Kentucky, a region known for its horses, bourbon, and bluegrass pride, is also a model for collaboration, talent attraction, and entrepreneurship. Quick explains how a nine-county competitiveness plan brought together public and private leaders, why telling your story matters as much as workforce strategy, and how Lexington’s partnerships are tackling housing, education, and innovation head-on. Highlighted Topics: - Building trust across a nine-county region -Talent attraction and retention strategies - Entrepreneurship and workforce readiness - Housing affordability and collaborative solutions - The role of storytelling in regional development
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16
How to Win Government Contracts: Insights from APEX Accelerator Counselor Jeff Andelin | EP. 15
Getting a government contract can feel impossible, but it doesn’t have to be. In this episode of The Midwest Flourish, host Rick Farrant sits down with Jeff Andelin, Northeast Indiana’s APEX Accelerator Counselor, to uncover how businesses can navigate the complex world of federal, state, and local contracting. Jeff explains what APEX Accelerators are, how they’re funded by the Department of Defense, and how they help small businesses from manufacturers to innovators compete for lucrative contracts. You’ll learn how trust, persistence, and performance play into success, and why even small wins can transform your company’s future. Highlight Topics: - What APEX Accelerators are and how they help businesses enter the government marketplace - Why the Department of Defense oversees APEX - The size and scope of the opportunity: federal, state, and local contracting landscapes - How APEX partners with SBDCs, WBCs, SBA, and ecosystem navigators - Biggest entry barriers: “past performance,” finding the right buyer, and strict compliance - Fair competition in practice: DLA e-bids and automated awards; protest avenues - Proposal reviews APEX can provide (requirements alignment) and what they don’t - Contract structures: base period + option years; funding risks and terminations for convenience - Measurement & accountability: supplier risk/performance systems and why metrics matter - Set-asides & certifications - Market realities: slow timelines, cyclical programs, and why patience + persistence win - Success stories - How to connect with a counselor: IN-specific portal (inapex.org) and national locator (apexaccelerators.us)
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15
Lauren Buchanan on Workforce, Housing and Talent in Van Wert County | EP. 14
What does it take for a rural Midwest community to thrive in today’s workforce landscape? In this episode of The Midwest Flourish, host Rick Farrant sits down with Lauren Buchanan, Workforce Development Manager for Van Wert Works, to explore how Van Wert County, Ohio is tackling some of the biggest challenges facing rural America. Lauren shares candid insights about changing perceptions of vocational training, building stronger employer–school partnerships, and creating a sense of community that keeps talent rooted in the region. Highlighted Topics: - Affordable housing as a workforce issue - Learn & Return initiatives to bring young talent back home - Relocation incentives that help employers recruit top talent from out of state - The growing importance of soft skills and upskilling for adults - How career tech education and healthcare expansion are reshaping opportunities for students -The role of agriculture, automation, and STEM in attracting the next generation Learn more about empowering communities to flourish at marketingthemidwest.com
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14
Rosalina Perez on how the NIIC's Women's Business Center Helps Businesses Start & Grow | EP. 13
Women often face unique hurdles when starting or growing a business—access to capital, caregiving demands, cultural barriers, and the inner work of valuing your own expertise. In this episode of The Midwest Flourish, Rosalina Perez, Director of the Women’s Business Center at the Northeast Indiana Innovation Center (NIIC), shares a practical playbook: 1:1 coaching, skill-building workshops, and warm handoffs to credible regional and national resources. She also talks about serving Spanish-speaking founders and how to test an idea with real customers. Highlighted Topics: - What NIIC’s Women’s Business Center actually does (coaching, workshops, connections) - The territory it serves (Northeast Indiana) and who it serves (women—and men, too) - Real success stories - Why mindset and risk tolerance matter as much as money - How to navigate permits, funding options, and a changing economy - Update since recording: the Women’s Business Center has been invited to apply for new SBA funding and, together with other funding sources, expects to continue operating at full capacity.
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13
Change Happens on the Front Porch: Dan Baisden on How Fort Wayne Builds Strong Neighborhoods | EP.12
How do you rebuild trust, spark civic engagement, and make neighborhood planning actually work? Dan Baisden, Director of Fort Wayne’s Department of Neighborhoods, shares the city’s “embedded planning” approach—meeting residents on front porches, at coffee shops, and in grocery aisles to co-create small wins that add up. We talk civic vs. HOA associations, recruiting local champions, funding projects, public art’s real economic impact, and why social capital is the engine of workforce and community development. Guest: Dan Baisden, Director, Department of Neighborhoods, City of Fort Wayne Host: Rick Farrant, The Midwest Flourish Highlighted Topics - “Embedded planning” (front-porch conversations over top-down plans) - Re-launching and sustaining neighborhood associations - Trust-building: show up, listen first, deliver small wins - Funding beyond city grants (grants, donors, self-sufficiency) - Public art & placemaking: measuring foot traffic and linger time - Social capital as a bridge to jobs, safety, and quality of life Listen, share, and get involved: MarketingTheMidwest.com #EconomicDevelopment #CommunityDevelopment #Neighborhoods #FortWayne #Placemaking #ABCD #CivicEngagement #MidwestFlourish #podcast #midwest
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12
Marie Mackintosh On How EmployIndy is Shaping Indiana’s Workforce | EP. 11
In this episode of The Midwest Flourish, host Rick Farrant sits down with Marie Mackintosh, President & CEO of EmployIndy, the largest nonprofit regional workforce development organization in Indiana. Marie shares how EmployIndy is redefining talent development vs. workforce development, bridging gaps in K–12 and postsecondary education, and creating experiential learning opportunities through its Talent Bound initiative—engaging thousands of students with internships, apprenticeships, and job shadowing. Highlighted Topics - Why employers must view talent-building as a long-term strategy - The Good Wages Initiative and how fair pay drives community growth - Challenges in adult upskilling and building confidence for career changers - Navigating diversity, equity, and inclusion in today’s environment - How funding diversity makes EmployIndy a national model Whether you’re an employer, educator, or community leader, this conversation offers practical insights into building stronger talent pipelines and creating opportunities for all. Learn more at MarketingTheMidwest.com #MidwestFlourish #WorkforceDevelopment #TalentDevelopment #EmployIndy #EconomicDevelopment #GoodJobs #careerpathways #midwest #podcast #economicdevelopment #careerdevelopment #midwestflourish #workforcedevelopment #professionaldevelopment #indiana #midwest
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11
Melanie Kellogg on Diversifying Noble County Beyond Manufacturing | EP. 10
Noble County, Indiana, ranks among the top counties in the nation for manufacturing concentration, but what happens when an economy depends too heavily on one sector? In this episode of The Midwest Flourish, host Rick Farrant talks with Melanie Kellogg, Executive Director of the Noble County Economic Development Corporation (Be Noble), about how the county is: - Growing entrepreneurial ecosystems through coworking spaces and mentorship - Attracting medtech and other new industries to diversify the economy - Expanding broadband access to support remote work and business growth - Tackling housing shortages and childcare needs to strengthen workforce participation - Investing in leadership development and small business support Melanie also shares the county’s vision for long-term growth and the challenges they face—like land access, community resistance, and infrastructure upgrades such as potable water and sewer expansion. Learn more about empowering Midwest communities at MarketingTheMidwest.com
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Amp Lab Redefines High School: Riley Johnson on Transformative Learning | EP. 9
What if high school wasn't about tests and grades, but was about solving real problems, building businesses, and discovering your passion? In today's episode of The Midwest Flourish Podcast, Riley Johnson, director of the AMP Lab at Electric Works in Fort Wayne, Indiana, joins host Rick Farrant to share how this innovative, entrepreneurial learning program is changing how students experience education and life in the workforce. Learn how the AMP Lab empowers students to explore careers, connect with local businesses, and gain real-world experience. Highlighted Topics: - AMP Lab Overview - Entrepreneurial thinking for students - Hands on, project based learning - Community Partnerships - Academic Success - Life skills development
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9
Revitalizing Rural America: Eric Doden’s Blueprint for Small Town Revival | EP. 8
Can rural communities thrive again? Entrepreneur and economic development leader Eric Doden believes the answer is yes—and he’s proving it. In this episode of The Midwest Flourish, Eric unpacks his innovative financial model that’s breathing new life into small towns across Indiana, Ohio, and Michigan. From Butler to Van Wert, his approach blends private equity, federal and state tax credits, and hyperlocal ownership structures to restore historic downtowns—one building (or 20) at a time. Check out Paygo: https://www.youtube.com/@UCneqwptov8kwd1T71lw5usA Highlighted Topics: - Why restoring 100% of a town’s core assets is key - How trust companies empower local control - Why community pride is an essential metric - How revitalized towns are attracting talent and reversing population decline - What motivates Eric more than money—and whether he might return to politics If you care about rural revival, economic impact, or bold leadership in community development, this is an episode you won’t want to miss.
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8
Allie Sutherland on Why Childcare Is the Key to Workforce Growth in the Midwest | EP. 7
Are we treating childcare as essential infrastructure? When Allie Sutherland moved to Indiana, she had a great job and two young children—but no access to childcare. In this episode of The Midwest Flourish, Allie shares her personal struggle to find affordable, high-quality care and how that experience led her to become the Executive Director of the Northeast Indiana Early Childhood Coalition. Discover how one family’s challenge sparked a regional solution that's helping thousands. 6,600 parents in Northeast Indiana want to work—but can’t, due to lack of affordable childcare. Learn how initiatives like the Tri-Share Plus program and Hoosier Milestones Alliance are working to change that. Highlighted Topics: - The Childcare Access Crisis - Childcare as Economic Infrastructure - The Cost of Childcare - Defining Quality in Early Childhood Care - Licensed vs. Unlicensed Childcare - The Work Willing Parent Study - The Tri-Share Plus Program - The Hoosier Milestones Alliance - Employer Involvement and Retention Challenges - State-Level Funding and Policy Setbacks #affordablechildcare #workforcedevelopment #podcast #economicdevelopment #childcare #earlychildhoodeducation #marketingthemidwest #midwest #childcarecosts #childcareservices #childcareprovider #affordable #themidwestflourish #northeastindiana #indiana #indianaeconomy #workforce #parents #parenting #parentworkforce #education #childhoodeducation
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7
How to Grow a Region: Ron Turpin on Strategic Investment, Workforce and Collaboration | EP. 6
What does it really take to drive long-term growth in a community? In this episode of The Midwest Flourish Podcast, Ron Turpin—Chairman of the Northeast Indiana Strategic Development Commission and Allen County Commissioner—joins host Rick Farrant to discuss the three key drivers of regional prosperity: population growth, wage growth, and credential attainment. Ron shares how Indiana’s only legislatively-backed regional strategic plan came together, and why collaboration will shape the region’s future. Highlighted Topics: - Where $30 million in state investment is going—and why - How housing, infrastructure, and education fuel growth - Why degree and credential attainment is the “missing link” in workforce development - How community-wide engagement (not just the usual voices) can turn vision into action If you're involved in regional development, economic strategy, or just care about where Northeast Indiana is headed, this conversation offers both context and a call to coordinated action. Learn more or connect with us at: https://marketingthemidwest.com
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6
Making Manufacturing Cool Again: Terry M. Iverson on the Future of U.S. Industry | EP. 5
Can we really bring manufacturing back to America and make it exciting for the next generation? In this episode of The Midwest Flourish Podcast, host Rick Farrant sits down with Terry M. Iverson, longtime machine tool executive, author, and founder of ChampionNow.org. Terry shares his vision for reshaping how Americans view careers in manufacturing. Highlighted Topics: - How ChampionNow and its “Camp CHAMP” model are inspiring students nationwide - Why CNC machining is the next frontier for digital natives and gamers - The case for debt-free education and lifelong learning in advanced manufacturing - What it will take to truly revive Made in America and why it matters If you're an educator, parent, employer, or community leader who wants to see the Midwest thrive, this conversation is packed with insights, challenges, and actionable ideas. Learn more or connect with us at: https://www.marketingthemidwest.com
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Can Rural America Grow Again? Isaac Lee on Change, Housing & Broadband | EP. 4
What does it take to help a rural community grow in the face of population decline, aging demographics, and deep-rooted resistance to change? In this episode of The Midwest Flourish, host Rick Farrant sits down with Isaac Lee, Executive Director of the Steuben County Economic Development Corporation, to talk candidly about what it means to lead economic strategy in a small Indiana county—and why he’s not willing to accept a future of stagnation. Isaac shares the bold, practical steps his team is taking to confront one of the region’s biggest challenges: a projected population drop of 4,500 people by 2050. From launching housing partnerships and expanding broadband access to educating elected officials on the cost of inaction, Isaac explains how rural economic developers must balance preservation with progress. Highlighted Topics: - Why retaining and expanding local businesses is more impactful than chasing new ones - How shifting generational values are changing where people choose to live and work - What public-private partnerships can do for affordable housing - How Steuben County is leveraging its proximity to Michigan and Ohio - What it's like to navigate the political landscape of rural Indiana - Why economic development is a lot more like SimCity than you might think With clarity, realism, and a touch of humor, Isaac offers an inside look at the challenges—and opportunities—facing rural communities across the Midwest. Learn more or connect with us at: https://www.marketingthemidwest.com
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4
Edmond O'Neal on Preparing for Jobs That Don't Exist Yet & The Future of Work in the Midwest | EP. 3
What does it take to succeed in a world where the job you’ll have tomorrow hasn’t even been invented yet? On this episode of The Midwest Flourish, host Rick Farrant sits down with Edmond O’Neal, President & CEO of Northeast Indiana Works, to unpack the fast-changing world of work—and how individuals, educators, and employers can better prepare for what’s ahead. In this wide-ranging conversation, Edmond shares smart, real-world insights on workforce trends, federal funding shifts, training access, transferable skills, and how communities can build pipelines for both youth and adults. Whether you’re navigating a career pivot or helping others find their path, this is a must-watch. Highlighted Topics: What the new Stronger Workforce for America Act means for training Why transferable skills and lifelong learning matter more than ever How to break down barriers to workforce participation The real story behind “talent pipelines” and workforce funding Preparing for jobs that don’t exist (and why that’s not as scary as it sounds) How to network before you need it Edmond's advice is clear: Equip yourself with options, stay connected, and stay curious. Learn more at marketingthemidwest.com #FutureOfWork #TheMidwestFlourish #EdmondO'Neal #WorkforceDevelopment #LifelongLearning #CareerPathways #NortheastIndianaWorks #EconomicMobility #SkillsForTomorrow #RickFarrant #midwest
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3
John Paff on Purpose-Driven Branding and Campaigns That Work | EP. 2
What does it take to build a marketing agency that actually makes a difference? In this insightful episode of The Midwest Flourish, host Rick Farrant sits down with John Paff, founder and CEO of Petra Strategic Communication, Fort Wayne Marketing, and Marketing the Midwest. From workforce development to regional branding, John shares how his team has helped economic development organizations, nonprofits, and communities connect with their audiences—using smart strategy, research-driven insights, and creative campaigns. Whether you’re a nonprofit leader, economic developer, or a business owner trying to break through the noise, this episode is packed with takeaways on what it means to market with purpose—and results. Highlighted Topics: The origins of Marketing the Midwest Rebranding for regional workforce agencies Building talent pipelines through youth marketing Why students say "too long, didn’t read"—and what to do about it The real definition of a brand (hint: it's not your logo) When marketing matters most: during uncertainty Learn more at marketingthemidwest.com #TheMidwestFlourish #MarketingStrategy #EconomicDevelopment #WorkforceMarketing #JohnPaff #MarketingTheMidwest #Branding #CommunityGrowth #ROI #podcast #podcasting #midwest #midwestmade #indiana
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2
Rachel Blakeman Breaks Down the Midwest Economy | EP. 1
On this episode of The Midwest Flourish, host Rick Farrant sits down with Rachel Blakeman, Director of the Community Research Institute at Purdue University Fort Wayne, for a thought-provoking conversation about inflation, economic trends, and the real story behind Northeast Indiana’s workforce. From why data delays matter to whether Indiana is too reliant on manufacturing, Rachel explains how economic realities shape our future—and how leaders can make smarter, more informed decisions. She also unpacks misconceptions about inflation, the role of DEI in economic health, and why not all trends are what they seem. This is a must-listen for community leaders, business owners, policymakers, and anyone who cares about the future of our region. Highlighted Topics: • Is inflation really the enemy? • What economic data can (and can’t) tell us • The power—and limits—of manufacturing in Indiana • Diversifying our economy realistically • Trends that matter more than unemployment rates • Why we need more college grads and skilled trades • The hidden role of DEI in economic mobility Learn more and get involved: https://marketingthemidwest.com #MidwestFlourish #EconomicDevelopment #Inflation #RachelBlakeman #IndianaEconomy #WorkforceDevelopment #DataDrivenDecisions #CommunityResearch #midwest #RickFarrant
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