The MM+M Podcast

In about five weeks, adland will take over a small resort city in the south of France for a weeklong industry bonanza. The 2026 Cannes Lions International Festival of Creativity is on the horizon, slated for the last full week of June and rest assured, the medical marketing community will be there in force.  Nearly one month ago, the juries for Health & Wellness Lions and the Pharma Lions were announced, featuring a few North American-based creatives, including Chris Charles, executive creative director of Real Chemistry subsidiary 21Grams. You might remember Chris and his team for their Gold Pharma Lions-winning work on behalf of Biogen for Friedreich’s Back, a darkly humorous campaign focused on the often terminal, rare condition Friedreich’s ataxia. For this week’s episode, Chris joins executive editor Jack O'Brien for a conversation about the early stages of the sizable task undertaken by the Cannes pharma jury and what trends he’s keeping an eye on as they analyze the nominated work.  He also reflects on the success of Frederich’s Back and why Cannes is important to pharma marketers. For our Trends segment, we’re talking about the frustrating, mixed public health messaging surrounding the hantavirus cruise ship outbreak. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The U.S. remains mired in a severe mental health crisis, though there is one encouraging data point to consider. In 2024, the year with the most recent, available data, there were 48,824 suicide-related deaths – representing a 1% year-over-year decrease. Considering the challenges with access and affordability as it relates to behavioral health care, coupled with longstanding stigma against talking about one’s feelings and seeking help, the decrease in the national suicide rate is a positive development in a much larger battle.  For the first episode of May, which is Mental Health Awareness Month, Executive Editor Jack O’Brien is joined by JED CEO John MacPhee and AFSP CEO Bob Gebbia.  In this conversation, the pair underline the reasoning for the merger, how they plan to use their newfound scale to bolster suicide prevention efforts and where medical marketers can improve messaging around mental health. They also offer resources for journalists covering a very sensitive, nuanced topic.  In lieu of our Trends segment, reporter Bella Czajkowski brings us a sit down interview with former NFL star Delanie Walker from the 2026 Publicis Health Media HealthFront last week. If you or someone you know may be considering suicide, contact the 988 Suicide & Crisis Lifeline: call or text 988 or chat 988lifeline.org. For TTY users: Use your preferred relay service or dial 711 then 988. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Healthcare marketers know traditional channels, but what comes next? From DOOH and CTV to live environments, sports partnerships and premium content integrations, brands are testing beyond traditional media within the confines of compliance. Join us as we unpack why experimentation is accelerating, what “safe” expansion really looks like in a regulated environment and how leading pharmaceutical brands are balancing compliance, measurement and performance. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the MM+M Podcast — a RevHealth conversation where the gloves are off and the usual agency playbook is up for debate. This isn’t about polished answers or safe perspectives. It’s about what’s actually working in health, and what’s not. The uncomfortable truths about agency models, the real impact of AI, why some partnerships fail, and what it truly takes to drive behavior change in a system that resists it. At RevHealth, we believe culture, conviction, and clarity aren’t just internal values; they fuel better outcomes for clients and patients. So, this is where we put that thinking to the test. Openly. Honestly. And without filtering out the hard parts.  Because if we’re serious about moving health forward, we have to be willing to challenge the way it’s always been done. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Consumers and patients expect more from their healthcare interactions, therefore reaching the right audience is critically important. But to drive real world outcomes, pharma marketers must also shift focus toward meaningful patient-first engagement. AI can help bridge this gap, turning messy, scattered data into actionable insights that can help marketers reach the right audience with the right message at the exact moment it matters most. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Few people outside of the industry know about all of the major players – be they drugmakers, medical marketing agencies, health media companies or patient advocates – let alone the intricate dynamics between them. Unless you’re raised in the industry, medical marketing doesn’t come across your radar on a daily basis. Luckily, this week’s guest is a leader who was born and raised in the industry and plays an integral role in the story of MM+M.Anne Gideon, the executive director of the Medical Advertising Hall of Fame, joins the show for a conversation with editor-in-chief Jameson Fleming to discuss her family’s decadeslong legacy in medical marketing and how her late father, David, elevated the publication’s profile in the 1980s and 90s. She also reflects on how his contributions will be further recognized at the MM+M Awards in October when we hand out the David Gideon Leadership Award. Then, during our Trends segment, we’re talking about the 2026 Edelman Trust Barometer and why 70% of respondents indicated they hold at least one “divisive” health belief. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"Point-of-care” channels are quickly becoming a must-have in the pharma media mix, but new vendors and bold claims are making it harder for marketers to trust their media investments will deliver reach, impact and brand conversion. This podcast breaks down what point of care should actually look like, why getting it right makes such a big difference and how it can drive better outcomes for both marketers and physicians. We also touch on how EHR-based approaches are evolving (far beyond what people think) and share some practical tips to help marketers cut through the noise and invest more confidently. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Demand today is shaped long before any clinical interaction, with influencers across both HCP and consumer ecosystems playing a central role in driving awareness, trust and action. Cash pay care is leading a model where providers, patients and brands operate as interconnected sources of influence. This podcast explores how to navigate and activate influence holistically, and what it takes to compete in an environment where influence is no longer linear or controlled. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The industry-wide debate about how pervasive and deep-seeded vaccine skepticism is in America got an unexpected jolt last week. A poll conducted by Public First on behalf of Politico found that 46% of adults believe the facts on vaccines are still up for debate and it is damaging to enforce their uptake. Yet not everyone has bought into Politico’s findings, with some expressing skepticism about the skepticism. In a pointed op-ed published in STAT News a few days later, physician Dan Higgins argued that Politico’s poll was badly worded and made vaccine skepticism look more common than it is – which he said is dangerous.  More than six years after the start of the COVID-19 pandemic and the latest, most galvanizing iteration of the anti-vaccine movement, the importance of marketing and communications around vaccines cannot be understated.  For this week’s feature interview, pharma editor Lecia Bushak sits down with Tim Lee, chief commercial officer at Invivyd, to discuss the shift among vaccine manufacturers post-COVID, why clear, science-based messaging can change the narrative and what role monoclonal antibodies can play as an alternative to traditional vaccines. After the feature interview, you’ll also get to hear from us following our win at the Neal Awards as well as a few conversations from our recent Transform conference.  Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pharma brands invest millions to bring specialty medications to market — and then watch patients abandon therapy before it begins. The culprit is friction within the prescribing workflow: prior authorization requirements that providers don’t anticipate, scripts sent to a pharmacy that can’t fill them and administrative complexity that makes physicians hesitant to prescribe in the first place. DrFirst chief medical officer Dr. Colin Banas and EVP, corporate strategy Drew Hunsinger join The MM+M Podcast to discuss what happens between the moment a physician decides to prescribe a specialty medication and the moment a patient starts therapy, and what that means for your brand performance. They'll explore how embedding intelligent decision support directly into the prescribing workflow helps providers write clean prescriptions that arrive at the pharmacy ready to fill, and why solving this upstream problem is the next frontier for pharma access strategy. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded on the heels of SXSW 2026, this MM+M x GSW podcast explores the cultural, technological and creative signals shaping the future of health marketing. Jennifer Batey, EVP of integrated strategy, and Bryan Roman, EVP and experience director at GSW, powered by Syneos Health, unpack the biggest themes emerging from Austin, from the evolving role of AI and immersive brand experiences to the growing importance of trust, community and creator-driven influence.  Moving beyond the buzzwords, the conversation focuses on what SXSW truly means for pharma marketers today. What cultural shifts should health brands be paying attention to? How are audience expectations changing? And how can regulated industries embrace innovation without losing authenticity? With a practical lens, Batey and Roman translate inspiration into action, offering clear takeaways for CMOs and brand leaders looking to stay ahead of where culture, technology and healthcare intersect.  Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We introduce "cognitive efficacy" — the bridge between accurate information and usable understanding amid overload. Clinical evidence shows what a therapy can do; cognitive efficacy ensures people understand it, choose it and follow through in the moments that matter. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Almost one year ago, we had Publicis Health Media CEO Andrea Palmer on the podcast to preview the agency’s two-day HealthFront conference. We then spent the Trends segment analyzing the impact of HHS Secretary Robert F. Kennedy Jr. on pharma manufacturers and vaccine policy. This week, Andrea returns to the show to preview the agency’s two-day HealthFront conference. Then, we will spend the Trends segment discussing the upcoming debut of The Secretary Kennedy Podcast. No, this isn’t a rerun. Sometimes things just never change in healthcare. Just this week, PHM also unveiled a new branding identity to underscore its “purpose-built for today’s modern healthcare experience.” In the crowded, endlessly competitive medical marketing landscape, PHM is a dynamic force and its flagship thought leadership summit offers as much as proof. It’s great to have Andrea join us this week to preview PHM’s 2026 Agency 100 profile, the upcoming HealthFront and delve into four key aspects of her annual Disruptors list. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Assembled Intelligence and InVibe surveyed 150 U.S.-based physicians across 12 specialties to understand how healthcare professionals find, evaluate and act on clinical information in an increasingly fragmented digital environment. The research reveals a four-stage digital journey, a conditional and growing role for AI tools and a meaningful generational divide in how physicians approach new technology. In this conversation, we sit down with Assembled Intelligence’s Chuck Hemann and InVibe’s Christopher Farina to discuss what the data means for pharma marketers and communicators trying to reach HCPs on their terms. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What makes a healthcare brand stick? In this episode, VCCP Health unpacks CHESS moves: Character, Humor, Emotion, Surprise and Sonic Branding, and how they help brands move beyond awareness to become truly memorable. We explore how building memory structures, not just messaging, drives trust, behavior change and long-term brand impact. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Over the past week, everyone has had launches on the brain – thanks largely to the Artemis II rocket and its ongoing lunar flyby mission. However, there are a couple of health-related launches that are the focus of this week’s episode. First up is the launch of HayloARC, a health-focused demand-side platform – better known as a DSP. HayloARC is available for use by advertisers and medical marketing agencies seeking to better interface with HCPs and patients. To accomplish this, HayloARC utilizes first-party HCP data derived from 30-plus medical publications owned by Haymarket Media, the parent company of MM+M. For the feature conversation, editor-at-large Steve Madden sits down with Louis Naimoli, VP of programmatic business development and strategy at Haymarket, about what HayloARC is, how it’s differentiated from other DSPs and what it offers programmatic buyers in medical marketing. Then, during our Trends segment, we’re talking about how the fight for GLP-1 supremacy between Novo Nordisk and Eli Lilly has shifted to the oral obesity pill battlefield. We discuss Novo rolling out a multimonth subscription program for Wegovy and the FDA’s approval of Lilly’s daily oral weight loss drug Foundayo. Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At one point in time not too long ago, Weight Watchers was the legacy name in weight loss treatment. Armed with an endorsement from board member Oprah Winfrey, everything was turning up Weight Watchers – until it wasn’t.. Usurped by powerful weight loss drugs manufactured by Eli Lilly and Novo Nordisk – along with ascendant telehealth firms like Ro, Hims & Hers, and Noom – Weight Watchers went into significant decline.  Ultimately, even Oprah left the company and donated her shares.  In May 2025, Weight Watchers filed for Chapter 11 bankruptcy in order to eliminate around $1.5 billion in debt. It emerged from bankruptcy in July and now has its sights set on repositioning itself as a key player in the GLP-1 age. But what is Weight Watchers’ function in 2026?  This week, managing editor Jack O’Brien is joined by Scott Honken, PharmD, chief commercial officer at Weight Watchers, for an update on the company’s current standing in the GLP-1 landscape, where it’s been and where it’s going. In lieu of our Trends segment, we have some audio takeouts from Jack’s time at SXSW, featuring leaders from Amgen, Marina Maher Communications and Compass Pathways. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The world of pharma marketing continues to evolve with multiple ongoing challenges: creating more results with less resources, navigating political and economic uncertainties, overcoming a less than favorable industry public perception and adapting to the ever-present impact of AI. What remains in place throughout all of these variables is the client and AOR relationship. In this podcast we discuss multiple ways in which this relationship can evolve to help foster stronger, truer strategic partnership resulting in greater wins and achievement for both sides. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you followed along with managing editor Jack O’Brien’s live blog from SXSW last week, you’ll know that he spoke with a number of key medical marketing leaders on the ground in Austin. Those takeouts, including insights from Amgen, Marina Maher Communications and Compass Pathways, will be featured in next week’s podcast. For this week’s pod, we have an important conversation further tying in pharma brands to the world of sports.  We’re joined by Pro Football Hall of Famer Barry Sanders, who serves as a spokesperson for Amgen in its campaign raising awareness about cardiovascular disease, namely LDL, or “bad” cholesterol. Sanders, who suffered a heart attack in 2024, has partnered with the pharma giant to use his stature as the greatest living running back to raise awareness around LDL-C testing. He has starred in The Making of a Heart Attack documentary sponsored by Amgen and also participated in a panel discussion about the issue at SXSW. And for our Trends segment, you’ll hear from Jameson Fleming, Steve Madden, Lecia Bushak with a preview of the 2026 MM+M Transform conference scheduled for next Tuesday, March 31 in downtown Manhattan.   Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of our ongoing series celebrating MM+M’s 60th Anniversary, editor-at-large Steve Madden sits down with David Paragamian, CEO of Health Monitor Network, to explore the principles that drive successful leadership in the pharmaceutical and marketing industries. Paragamian shares insights from his professional journey to explain why intentionality is the secret to effective recruitment and team building. They discuss how small projects can offer the most significant leadership breakthroughs, the non-negotiable value of writing and communication in business, why true resilience is forged through personal challenges rather than just corporate ones and the formative experience of working for P&G right out of college. And in this week's Trends segment, Madden and MM+M editor-in-chief Jameson Fleming dive into the "therapeutic" power of writing, reflect on Madden's book Embrace the Suck and discuss the modern challenge of balancing a high-stakes career with family life and personal passions like CrossFit. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ahead of SXSW, this interview with Justin Freid, chief media & innovation officer explores CMI Media Group's insights into the emerging technologies and cross-industry innovations set to reshape healthcare marketing and patient engagement. It specifically addresses how artificial intelligence is revolutionizing media planning, personalizing experiences and enhancing communication with healthcare professionals, alongside the unique opportunities and challenges it presents for pharma marketers. The discussion ultimately reveals how these advancements, driven by the "consumerization of healthcare," will demand innovative digital solutions and communication strategies from brands in the immediate future. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When MM+M set out to hire a new reporter, there were a few characteristics that we were looking for. We wanted a reporter who was able to file clean copy on tight deadlines while also possessing the soft skills to effectively network and participate in our live events.  Most of the reporters we interviewed fit the bill, so one of the differentiators would ultimately come down to experience with healthcare reporting and covering our little corner of the world. That’s where Bella Czajkowski stood out. Bella joined MM+M with great familiarity of the healthcare industry, both from her time most recently spent as the newsletter editor for Essen Health Care, as well as working at Kaiser Health News’ Arm and a Leg podcast and the Global Health Reporting Center. Yet it was her work as the national correspondent for The 340B Report – covering an arcane, opaque federal health program – that stood out most. That’s why we’re spending this week’s episode formally welcoming her on to the podcast, unpacking what she’s learned over the first month on the job and what she hopes to achieve as part of the MM+M team going forward. And for our Trends segment, we’re talking about the coming end of Vinay Prasad’s chaotic tenure at the FDA. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Regulations governing AI are more than likely on their way – but a lot of unknowns remain. Some might say too many unknowns remain, which isn’t great for business. While clear, comprehensive regulations for AI are widely expected – and requested – by nearly every sector of the economy, there’s plenty we don’t know.  That said, business leaders can not and will not operate in the dark.  Executives in our orbit, whether leading drug manufacturers, major medical marketing agencies or health media companies, require at least a sense of what’s on the horizon. This week, pharma editor Lecia Bushak speaks with Darshan Kulkarni, a pharma regulatory consultant and founding partner at his namesake law firm. Their conversation explores the potential of new laws and regulations around AI use cases in medical marketing, such as digital avatars. And for our Trends segment, we’re talking about Bayer’s lawsuit against Johnson & Johnson for its marketing practices around a prostate cancer drug. Plus, we are graced with a dramatic reading of Steve Madden’s satirical FDA Untitled Letter to ESPN over their faux pharma ad for March Madness.   Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Since podcasting came into existence in the mid-2000s, the space has become increasingly popular, remarkably lucrative and unquestionably saturated. Still, despite the countless millions of podcasts out there, countless millions of people tune in every hour of every day for conversations about every topic – including healthcare.  Joining a world occupied by This Past Weekend, Good Hang and The MM+M Podcast is The Persistence Lab. Launched by AbbVie’s corporate affairs team, The Persistence Lab is the pharma giant’s 10-episode project to highlight the work undertaken by its researchers, the clinical expertise of HCPs as well as the lived experiences of patients.  The first episode of The Persistence Lab was released late last week and is available wherever you listen to your podcasts.Molly James-Lundak, VP of R&D communications at AbbVie, joined me for a slightly meta conversation about joining the podcast sphere, how the drugmaker brought the idea to life and why it was important to engage with audio content creation.   And for our Trends segment, we’re talking about AI in healthcare: Including the tools that actually work, the regulations on the way and the concerns that never go away.  Music: “Deep Reflection” by DP and Triple Scoop Music.   Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s episode, we take a trip back to 1966 – when MM+M was born.A fledgling newsletter focused on pharma advertising, MM+M has since grown into an award-winning publication with digital elements like our website – mmm-online.com – our social media platforms and even this podcast you’re listening to.To walk us through the brand’s beginnings in a small office in southwestern Connecticut to its acquisition by David Gideon in the early 1980s – is Adam Arnegger, executive director of investment at WPP Media.Adam is not only an adland vet of over 25 years, he’s also the grandson of Captain Jack Sullivan, who founded MM+M in 1966.He recently came to our office in Chelsea for a conversation centered around the brand’s diamond anniversary, his grandfather’s vision for the publication and the Captain Jack Sullivan Founder Award that will be presented at the 2026 MM+M Awards ceremony in October.As for our Trends segment, we’re talking about the increasing silliness of the ongoing FDA warning letter spree. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time to welcome back MM+M’s live events for 2026.On Wednesday evening, we’ll honor this year’s 40 Under 40 class at a dinner and ceremony in midtown Manhattan.To help preview the festivities is 2026 MM+M 40 Under 40 honoree Shonel Morrison, head of media strategy at AstraZeneca.With more than 14 years of medical marketing experience, Morrison had stints at Publicis Health Media and Digitas Health before being recruited to rewrite the media playbook at AstraZeneca.In a conversation with Pharma Editor Lecia Bushak, Morrison discusses what receiving the honorific means to her and details her experience as a caregiver to her father, who lives with Alzheimer’s disease.For Trends, we do some cleanup duty on the pharma ads that ran during Super Bowl LX. We talk about how they performed and spotlight some analyses from ad measurement firms. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ahead of the big game, managing editor Jack O’Brien hosts DJ Khaled and Danielle Brooks about starring in Novo Nordisk’s Super Bowl commercial promoting its oral version of the blockbuster drug Wegovy.The statements included in this podcast are the opinion of the participants and do not necessarily reflect the opinion of Novo Nordisk. Novo Nordisk has not endorsed or approved these statements. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the main reasons drugmakers have pivoted ad dollars in this direction is simple: People love sports. So in honor of the release of our Sports Issue, we’re dissecting why about half a dozen pharma brands are lining up to advertise during Super Bowl LX on Sunday. Before we dive into that during our Trends segment, we have a feature interview with a pair of leaders from Avalere Health. Avalere Health CEO Amar Urhekar and U.S. president of marketing Sarah Hall join the show to discuss how the policy-first agency has navigated its health clients through regulatory turbulence to find smoother air and how the 2025 Agency 100 honoree has fared in the first month of 2026.We also talk to Hall about her jump from FCB Health New York to Avalere Health, as well as how Urhekar has added key leadership talent from those who have left the federal government or holding companies over the past year. Now lace up your cleats, grab a glove and get ready to play ball.  Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We begin the show with a remembrance of Alex Pretti, a 37-year-old ICU nurse who was shot and killed by federal agents on the streets of Minneapolis.The killing of Pretti has unnerved the nation as a whole, but also had an even more profound impact on the tight-knit community of front-line workers who serve as the foundation of our healthcare system. In a time of crisis, they are looking for health leaders to meet the moment and offer unconditional support.Not every event in a fast-paced world requires a statement or action from health brands, but when an ICU nurse is the victim of both senseless violence and vicious disinformation, the moment arises.  As for the main interview, pharma editor Lecia Bushak speaks with Haymarket Media colleague Vera Luxner at Rare Disease Advisor about some upcoming initiatives related to Rare Disease Month, which takes place in February.Then, editor-in-chief Jameson Fleming and editor-at-large Steve Madden join the Trends segment to discuss the recent launches of the nomination period for the 2026 Agency 100, the MM+M Awards and the Healthcare Marketers Survey.Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ll recall that actors Justin Long and John Hodgman achieved advertising fame in the latter part of the 2000s for their participation in Apple’s long-running Get a Mac campaign.Now, the pair have reunited for Novo Nordisk’s There’s Only One Ozempic campaign, which debuted Tuesday morning.In the spots, Long represents Ozempic and its FDA-approved indications, while Hodgman represents “other GLP-1s for type 2 diabetes.”Novo’s latest consumer-focused brand campaign seeks to differentiate Ozempic from other GLP-1 drugs on the market by underscoring its multiple clinical indications for people living with type 2 diabetes. As such the pair are featured in a handful of light-hearted ads that take place in front of a water cooler, a whiteboard and on a game show set.To promote the ad campaign, Long and Hodgman joined managing editor Jack O’Brien for a lively joint interview on this week’s episode of the podcast. In lieu of our Trends segment, we have some audio bites from editor-at-large Steve Madden’s time on the ground at the J.P. Morgan Healthcare Conference in San Francisco. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Few people in medical marketing have as accomplished of a track record as Matt McNally.Over the course of more than three decades, Matt has worked across numerous major holding companies and impacted the industry in innumerable ways.In late 2024, he found his career at an inflection point. Having led Omnicom Health Group for a few years, his future was put in question when Omnicom announced its multibillion dollar takeover of holding company rival IPG. As industry stakeholders speculated about whether he or IPG Health CEO Dana Maiman would lead the new Omnicom Health vertical post-merger, Matt submitted his resignation, effective January 1, 2025. Then, just over a week later, he returned to Publicis to serve as global CEO of Publicis Health. In his first year on the job, Publicis Health has benefited from the robust performance of MM+M Agency 100 honorees like Digitas Health, Heartbeat, Razorfish Health and Saatchi & Saatchi Wellness.Additionally, Publicis Health welcomed medcomms agency P-value Group into the fold over the summer.On this week’s episode, McNally joins us to talk about how his return to Publicis Health has gone, what he makes of the new-look Omnicom and what else is on his radar for 2026. It’s a conversation with a medical marketing tastemaker that you won’t want to miss.For our Trends segment, we have a few updates on those Untitled Letters the FDA has been sending out to drugmakers. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas.Like clockwork, early January in Vegas is dominated by the Consumer Electronics Showcase – which is routinely ranked as the most-attended trade show in the U.S.  While CES is, in accordance with its name, more consumer-focused in nature, the four-day bonanza always offers a healthcare hook.Alison Woo, a former CNN journalist and comms lead for pharma giants like GSK and Novartis, has been stationed in Vegas since media availability began on Sunday.You may remember Alison from the last time she was on the podcast, which was one year ago when she covered CES 2025 for us. This week, Alison and managing editor Jack O’Brien chat about all things CES: the omnipresence of AI, innovation that will actually make a difference in healthcare as well as only the most pertinent medical marketing takeaways for you the listener.And for our Trends segment, we’re discussing some of our medical marketing industry resolutions for 2026 and say goodbye to reporter Heerea Rikhraj.Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2025 – what a year that was for medical marketing.So many events and developments contributed to headlines in not only MM+M but mainstream outlets as well.Chief among them was the confirmation of Robert F. Kennedy Jr. as HHS Secretary, which signaled the direction that the second Trump administration would take on health policy.Not to be outdone, AI had a sizable impact, too. The momentum behind AI affected how millions consume information, do their jobs and even the ads they see on a daily basis.  Additionally, the closing of Omnicom’s takeover of IPG sent another shockwave through adland. Though medical marketing shops may be more insulated than consumer agencies, they were not spared.This week, I’m joined by editor-in-chief Jameson Fleming, editor-at-large Steve Madden, pharma editor Lecia Bushak and reporter Heerea Rikhraj so the MM+M editorial team can say ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year.And once again, in lieu of the Trends segment, we bring you an interview from our recent AI Deciphered conference, this time with health futurist John Duffield. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health & Wellness Partners is adopting AI internally — not as a trend, but with rigor, oversight and deep respect for the science and compliance that pharma demands. They discuss how AI is already helping HWP teams extract insights, and stay current on therapeutic trends — all within a strong framework of governance, integrity and human-in-the-loop quality control. The conversation explores how to separate novelty from necessity, and how life-science partners can confidently prepare for an AI-enabled future. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

2026 is going to be an exciting year for the GLP-1 space – you know it and I know it.Long dominated by the likes of Eli Lilly and Novo Nordisk, several other drugmakers are expected to challenge for market share. More drugmakers are coming in for a slice of that increasingly lucrative pie.We can never get enough conversation around GLP-1s, which is why we’re capping 2025 with one more interview about this powerful class of drugs.​Katie Chlada, managing director at M+C Saatchi North America, joins us as our final podcast guest of the year. A self-described “GLP-1 evangelist” and “nerd,” Katie spoke with managing editor Jack O’Brien about what the future holds for these drugs, the access and affordability obstacles facing patients and how medical marketers can better communicate about these medications.And for our Trends segment, we have an interview from our recent AI Deciphered conference with Ian Cohen, head of creative and content, global communications at Ford Motor Company. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author Tori Spelling.Earlier this fall, Tori spoke with People magazine about her own episodic eczema flare-ups in adulthood, how Stella has experienced bullying related to her chronic eczema and how the pair have become more confident while embarking on their respective skincare journeys.By publicly sharing their patient stories, Tori and Stella have formed the bedrock of Arcutis Biotherapeutics’ recently-launched Free to Be Me skincare campaign. The effort elevates their experiences while also drawing attention to how Arcutis’ Zoryve – a once-daily, nonsteroidal topical – offers patients with inflammatory skin conditions another effective treatment option.  This week, pharma editor Lecia Bushak speaks with Arcutis CEO Frank Watanabe about the drugmaker’s partnership with Spelling, how the effort aims to raise awareness of inflammatory skin conditions and what the drugmaker’s growth strategy looks like heading into 2026.And for our Trends segment, we’re joined by editor-in-chief Jameson Fleming to discuss the medical marketing implications from Omnicom’s takeover of IPG. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being overlooked and what’s next for HCP and patient insights. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you measure a year? Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed. We already know of some of the changes at the leadership level – namely the appointment of Dana Maiman as CEO of the new Omnicom Health. Now shortly before that deal was announced late last year, another seismic event rattled the medical marketing status quo. On December 4, 2024, UnitedHealthcare CEO Brian Thompson was shot and killed outside the New York Hilton Midtown.His death and the subsequent arrest of Luigi Mangione – who was indicted of first-degree murder among a number of federal and state charges – caused an unprecedented, impassioned conversation about the high cost and limited access of healthcare in America.On today’s episode, reporter Heerea Rikhraj interviews Dr. Sarah Matt, a surgeon turned health technology strategist, about the upcoming release of her new book – The Borderless Healthcare Revolution – as well as her thoughts on the evolving state of the health tech landscape.Then for our Trends segment, we reflect on the one-year anniversary of the killing of the UnitedHealthcare CEO and how health brands have changed how they communicate and interact with the public. Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, group creative director of Genicos, powered by Syneos Health, for a conversation about the agency’s new positioning and its rallying cry:“It’s GO Time.”The discussion explores how Genicos helps small and midsize biopharma (SMID) companies bring breakthrough therapies to market — faster, smarter and with purpose. Eschenbach and Kirk unpack what “GO” means as an ethos, not just a tagline; why emerging biotechs are their ideal partners; and how Genicos blends scientific depth and creative firepower to accelerate launches and impact patient outcomes.  Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Justin Thomas-Copeland is the CEO of the 4As, but key aspects of his career arc are defined by leadership assignments in the world of healthcare.Before he ascended to the top spot at the ad industry’s leading trade association, Justin lived the best of both worlds in healthcare: working brandside and at an agency supporting pharma clients.In the early 2010s, he served as chief digital officer, Europe for Novartis – developing the Swiss drugmaker’s first digital strategy. From there, he rejoined the agency world as the managing director and global client lead for Team Novartis at Wunderman EMEA.At the end of the decade, he served as global CEO of OPMG Health at Omnicom Precision Marketing Group.MM+M editor-in-chief Jameson Fleming brings us an extended conversation with Justin about what his early experience as a health leader taught him about advertising and why thinks digital marketing can reimagine health brands.And for our Trends segment, we’re talking about Secretary Kennedy’s admission that he personally directed the Centers for Disease Control and Prevention to change its guidance on the link between vaccines and autism.  Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you didn’t attend Haymarket Media’s second annual AI Deciphered conference last week in New York, I’ll be frank: you missed out.The daylong event featured a bevy of programming designed to help agency executives and brand-side leaders understand the evolving impact of AI on the advertising industry across all sectors.This week, pharma editor Lecia Bushak brings us a pair of interviews from the AI Deciphered conference. First up is Chris Wiggins, chief data scientist at The New York Times and an associate professor in the Data Science Institute at Columbia University. Chris headlined the conference’s keynote discussion – How Data and AI Will Change Marcomms. Additionally, Lecia had the chance to speak with  Kelly Kavanagh, senior director of integrated marketing and media at Haleon, after she appeared on my panel – The New Path to a Healthy Reputation.For Trends, managing editor Jack O’Brien and editor-at-large Steve Madden unpack medical marketing’s latest buzzword: “patient-centricity.”Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI and GLP-1s.As a healthcare reporter, we often get asked: ‘What are the top industry trends that brand and agency leaders are most focused on?’ And that’s our response: AI and GLP-1s.Luckily for you, this week’s episode provides a taste of both.Our feature interview this week is an in-person conversation between managing editor Jack O’Brien and Curtis Sparrer, principal and co-founder of Bospar PR.Curtis flew in from San Francisco to preview the MM+M tracks at Haymarket Media’s second annual AI Deciphered conference on Thursday. (Please note, last minute tickets are still available!)For Trends, pharma editor Lecia Bushak and editor-at-large Steve Madden get you up to speed on the week that was in GLP-1-land: from Pfizer muscling out Novo Nordisk for obesity drug developer Metsera, to the White House’s drug pricing deal with Novo and Eli Lilly.Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Broadcasting from the Convene in midtown Manhattan, managing editor Jack O’Brien hosts the morning keynote session with Reddit's Jess Calef and R/nursing moderator Meg Dunning from the 2025 MM+M Media Summit.The pair underscore why the 20-year-old social media platform is having a moment among the medical marketing community and how health brands can maximize their ad dollars there. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI Deciphered is back for a second year!On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution.Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations.The opening keynote will feature the chief data scientist at The New York Times and the closing keynote speaker will be the global head of generative AI at The Coca-Cola Company.To preview the second annual AI Deciphered conference are the three editorial leads from Haymarket Media: PRWeek editorial director Steve Barrett, Campaign editor-in-chief Luz Corona and MM+M editor-in-chief Jameson Fleming.Register here for tickets to the 2025 AI Deciphered conference. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join speakers from IQVIA Digital and IQVIA Applied AI Science as they discuss DTC marketing and governance as we head into 2026. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

How many MM+M Podcast listeners are currently growing mustaches?This is our first episode of November, also known as Movember, the annual monthlong event raising awareness of men’s health.The most well-known aspect of Movember is growing a mustache in a bid to elevate the profile of some highly stigmatized health topics like prostate cancer, infertility or behavioral issues.Yet for all the progress achieved and charity dollars raised, the Movember Foundation is always looking for more brands to step forward and support the cause.On this week’s episode, managing editor Jack O’Brien speaks with BBD Perfect Storm Health managing partner Nick Dutnall about how brands need to step up their efforts around men’s health – not only during Movember but throughout the rest of the year.Plus, we have a few live hits from the 2025 MM+M Media Summit.Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Reporter Heerea Rikhraj talks with Sommer Bazuro, PhD, chief medical officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance and Dr. Adriana Kahn, Yale School of Medicine about why women receiving breast cancer diagnoses at a younger age in 2025, and how campaigns and education efforts need to evolve to prevent these diagnoses for younger women. Check us out at: mmm-online.comFollow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosted by MM+M, this episode brings together Oliver Nelson, managing director at Evolvics, powered by Syneos Health, and Chris Tuleya, EVP of media at Evolvics, for a candid conversation on why most brands are getting media reporting wrong. Too often, marketers focus on vanity metrics such as clicks and impressions, numbers that look good on a dashboard but fail to connect with real business outcomes. Nelson and Tuleya will unpack why traditional reporting falls short, how interactive, real-time approaches are reshaping decision-making and what it means to go beyond dashboards and PowerPoints to create truly integrated performance intelligence.   Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The 2025 MM+M Media Summit is back!As such, our focus for this week’s episode is the state of health media.To help us navigate an industry in flux, at a crossroads, under a microscope – whatever your analogy of choice – is Bill Veltre, head of media at Deerfield Group.Leading media operations for a 2025 MM+M Agency 100 honoree, Veltre walks us through the obstacles posed by a growing amount of regulatory changes as well as the evolving role of AI in the industry.For the Trends segment, we discuss the lawsuit filed by Texas Attorney General Ken Paxton against Kenvue over claims it “deceptively” marketed Tylenol. Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Reporter Heerea Rikhraj chats with journalist and author Tamsen Fadal about her book, How to Menopause, her menopause documentary The M Factor and how health marketers can bridge the gap between knowledge and awareness of the condition.  Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.