The Monday Marketing Minute

This week, add your location to the "name" field in your Instagram bio so your profile is more searchable for local people. (Improves local SEO.)

This week, add a new photo and an "update" (also sometimes called a "post") to your Google Business Profile. 

This week, add a short video (20-30 seconds) to your Google Business Profile, and click on your Book Now button to make sure the link is correct and it's working.

This week, update the "service description" for each service listed on your Google Business Profile.

In April, we're focusing on optimizing your Google Business Profile (GBP) to help Google show your profile more often so you can get more patients. This week: Update the business description of your GBP. Use this as a template and ask Chat GPT to rewrite this for your practice:"Seneca Falls Acupuncture specializes in pain management, women’s health, and cosmetic acupuncture, helping patients in Seneca Falls and the surrounding Finger Lakes region feel their best. We provide personalized treatments for chronic pain, hormonal health, anxiety, digestion, and skin concerns including fine lines and hair thinning. We also offer microneedling for skin rejuvenation. Voted Best Acupuncture Clinic in the Finger Lakes three years in a row (2023–2025), we’re known for thoughtful, individualized care in a calm, supportive environment. Book your appointment to get started."

This week, add two internal links from your homepage to another important page on your website (for example, a conditions page or services page).

This week's strategy: The next image that you upload to your website – before uploading, make sure the image file name is optimized with keywords and dashes.Example: File name: cosmetic-acupuncture-fine-lines-wrinkles-rochester-ny

This week, add Alt Tags to 5 images on your website to improve SEO. I'll walk you through how to do it - it's very simple.

This week, add a meta description to your homepage to improve SEO and click throughs from Google search. It's much easier than it sounds!

March is SEO month! This week, help Google better understand your business - add your city and state to the title tag of all conditions and services pages.

This week, replace one vague statement on your website with something concrete that connects with your audience. 

This week, simplify the main menu on your website for better conversions.

This week, copy and paste a testimonial (in plain text, no fancy widgets) onto the homepage of your website. Listen to this super short episode to learn why.

This week, change the color of your "Schedule Now" buttons to contrast with the other colors on your website. Essentially, we want to make sure your call to action cannot be missed. 

This week, do a quick and dirty audit of your website homepage. Ask yourself: Can your ideal patient identify themselves on your homepage? Are they reflected anywhere on the page to help them know your practice is a good fit for them?

This week, define your ideal patient (get nitty-gritty) so we can use it in your marketing next week.If this is something you want more detailed help with, join Acupuncture Marketing School and I'll walk you through it step-by-step.

This week, take the concise sentence you wrote about your practice and add it to two places in your marketing. An example of the sentence: "Helping women in the Finger Lakes reduce fine lines and wrinkles naturally with acupuncture and microneedling."

January Topic - Clarifying who you love to help, so you can make your marketing more effective and efficient and fill your practice with that exact kind of patient.This week, define your one sentence practice statement with this formula.

This week, super simple - add another photo to your Google Business Profile. It's so easy AND effective - do not skip this one!

This week, add an "update" (sometimes also called a "post") to your Google Business Profile sharing any altered office hours you have for the rest of 2025. Google loves when you add any kind of update and this is an easy one!

This week, identify what marketing worked best for you this year and decide if it’s aligned with your energy to continue and maybe even double down on in 2026. 

This week, repost a previous Instagram carousel post that had strong engagement. You can change the background image of the first slide in the carousel to give it a slightly new look, and keep everything else the same, including the caption. 

This week we're focusing on patient reactivation. Reach out to 4-5 patients who fell off your calendar. An easy, warm script to use whether you are calling, emailing, or texting:“Hi Alex, it’s Michelle from Ageless Acupuncture. It’s been a little while since I saw you, and I know you mentioned planning to reschedule back in October. I just wanted to check in and see how you’re doing, and ask if you’d like to get back on the schedule. No pressure at all — I just wanted to reach out.”If you’re texting or emailing, add:“Here’s the link to rebook: [booking link]. Please let me know if you have any questions. Have a wonderful holiday season.”

This week, craft a single, concise sentence defining who you help, their symptoms, and how you help them; then add it to specific places in your marketing so your ideal patient recognizes themselves easily. 

This week, fill in the "Service Area" section of your Google Business Profile with at least 3 locations that you want to pull patients from. Mentioned in this episode:Optimize Your Google Business Profile Workshop on Weds., Nov. 19th from 12:00-1:00pm EST - Join me live or watch the replay.

This week, add one testimonial to each of your service pages for a simple SEO boost. Join me for a live workshop this Weds., Nov. 12th - SEO Made Simple for Wellness Professionals: michellegrasek.com/google

This week - add keywords to 3 "alt tags" on your website to improve your SEO.

This week, add three internal links on your website to boost your SEO. Super simple, big impact.

This week, your goal is to repurpose a testimonial into a graphic that you can share in multiple places. Let's get a lot of mileage out of that happy patient feedback!

This week: Ask one happy patient for a testimonial. That's it! We haven't done this since Week 7 so it's time. In your request, you must include the direct link to your Google Business Profile review page. You can find this under "Ask for Reviews" when you're signed into your Google Business Profile.

This week's marketing strategy: Add a new photo to your Google Business Profile. To add a caption, you must upload the photo using the Google Maps app on your phone.*The new recommendation is add a new photo every week (!) and multiple sources agree this helps boost your profile's visibility. This is a very low-effort strategy, for a lot of return.

This week - Reconnect with a referral partner to remind them that you exist and would love to support them.Mentioned in this episode: Simple, brief script to use as a template for outreach:"Hi [Name], I was just thinking about you and the great work you do with [X patients]. How are you? How’s business? Hope you’re doing well. I’d love to reconnect soon. If you have a patient who might benefit from acupuncture, please feel free to send them my way. And of course I’ll continue sending people your way as often as I can. Loved your recent IG post on [xyz]. If there’s anything else I can do to support you and your work, please let me know.”If you haven’t touched base with them in awhile, you can add, “Should I still send you [xyz] kind of patients? Are they still your favorite /your focus? Let me know so I can best support you and your practice.” 

This week, do an Instagram "repost" swap with fellow local business owners to give your account a major visibility boost. Mentioned in this episode: Wellness Marketing School Live - $200 offAcupuncture Marketing School Self-Paced - $200 offSign up before midnight on Thurs., Sept. 25th and get a free bonus - a 1:1 Marketing Strategy Session with me via Zoom (value $247).I'd love to help you with your business! :)

Super short and simple marketing task for the week: Social media shoutout swap with a local wellness provider. Mentioned in this episode: - Wellness Marketing School Live on sale for $200 this week- Acupuncture Marketing School Live on sale for $200 this week

This week, write a short 300-500 word blog post answering a frequently asked question about a symptom or condition that you love to treat and would like to see more of.Mentioned in this episode: Apply for a scholarship to Acupuncture Marketing School. Learn more at michellegrasek.com/scholarship

This week, use 2-3 testimonials to create an Instagram carousel post.Here is the Canva template for the post that I use for my practice, as mentioned in the episode: https://www.canva.com/design/DAGxfIiCZNQ/5NWrxrGhHYdUdxtSa0MAvg/view?utm_content=DAGxfIiCZNQ&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=previewOnce you click the template link above, it automatically creates a copy of the post, so you can begin editing immediately. You do not need to make another copy before editing.

This week, add a post update to your Google Business Profile to send strong "freshness" signals to Google. Here's a template you can copy and paste for a very simple caption for your post. Sub in a symptom or condition that you love to treat and want more of: “Acupuncture for [knee pain]. Did you know acupuncture can be very effective for [knee pain]? This is something we treat often in our clinic. We love helping patients get back to the activities they love. If you’re struggling with [knee pain], click below to make an appointment.”

This week, simply add your location to one of the service pages on your website. Don't forget, next month's Live Marketing Q&A on Zoom will be on Thursday, Sept. 11th. If you can't make it live, no worries. Submit your marketing questions here.

This week: Optimize the description of your Google Business Profile to get Google's attention.Here’s the exact description that I use for my clinic — feel free to copy it and swap in your own specialties, symptoms, locations, etc.At Seneca Falls Acupuncture, we specialize in pain management, women’s health, and cosmetic acupuncture, helping patients in Seneca Falls, Waterloo, Auburn, Geneva, and the Finger Lakes feel their best. Our personalized acupuncture treatments support pain relief, hormonal balance, anxiety & stress relief, digestive health, and natural wrinkle reduction. We also offer microneedling for skin rejuvenation and hair regrowth. Voted Best Acupuncture Clinic in the Finger Lakes three years in a row (2023, 2024, and 2025), we’re dedicated to effective, holistic care. Book your appointment today and start feeling better naturally!

Just touching base in a 1-min audio before you get into the Monday Marketing Minute this week! I know I've been giving you a lot of options in your Monday Marketing Minute for the last few weeks. If it feels like a lot, no worries. I wanted to let you know that we'll be getting back to simplicity with the Monday Marketing Minute very soon. In August, I'll return to sharing just ONE thing for each week - minimal options. My goal is to reduce your overwhelm, so I'll focus on keeping it simple! And for now, remember that you only need to do ONE thing each week - not everything mentioned. One thing per week is a great accomplishment and will make a difference in the long run! 

Two options for you again this week: Third and final pinned post on Instagram, OR a simple email promoting your summer event(s).For detailed, step-by-step help with Instagram for your wellness practice, I recommend Molly Cahill's online class, The Holistic Hub. I've taken this class and it's excellent! You can save $200 if you use the code AMS. She teaches Instagram exclusively for wellness people, particularly acupuncturists and chiropractors. 

Two options for you this week, depending on whether you decided to pursue last week's marketing strategy. Easy visibility strategies for social media, in particular, Instagram. For detailed, step-by-step help with Instagram for your wellness practice, I recommend Molly Cahill's online class, The Holistic Hub. I've taken this class and it's excellent! You can save $200 if you use the code AMS. She teaches Instagram exclusively for wellness people, particularly acupuncturists and chiropractors. 

This week, we're preventing the summer slowdown at your office. Goal: Reach out to two local businesses to set up summer collaborations. Details in the episode. Mentioned in this episode: Grow Your Acupuncture Practice with AcuYoga: A Step-by-Step Strategy to Attract More Patients (And Get Paid for It!)

This week, share your face on Instagram or Facebook and introduce yourself. Sharing tips to make this quick, easy, and as painless as possible, and WHY it matters so much. 

Your mission this week, should you choose to accept it: Send. One. Email. Listen in for the easy, step-by-step details.