The Necessary Entrepreneur

On this episode of The Necessary Entrepreneur, Mark Perkins sits down with franchise consultant Scott Jones of FranChoice to explore the realities of franchising, entrepreneurship, and building a life with intentionality. With more than 30 years of experience as a franchisee, franchisor, CEO, and business advisor, Scott shares what separates successful franchise owners from those who struggle, how to evaluate franchise opportunities, and why leadership, grit, systems, and execution matter more than hype. Mark and Scott also discuss corporate burnout, financial freedom, wealth building, franchise ROI, SBA financing, and the difference between starting a business from scratch versus buying into a proven system. Whether you are considering franchise ownership, leaving corporate America, or looking to create more options in life and business, this episode delivers practical insights from someone who has helped entrepreneurs navigate major career and financial decisions for decades. Topics include: Franchise consulting Best franchises to own Franchising vs starting a business Passive income and business ownership Leadership and entrepreneurship Franchise ROI and scalability SBA loans for franchises Corporate burnout and career transition Building wealth through business ownership Systems, culture, and franchise success About Scott Jones: Scott Jones is a franchise consultant with FranChoice and founder of Franchise Guide Group. Over the past three decades, he has worked as a franchisee, franchisor, CEO, entrepreneur, and advisor helping individuals evaluate franchise opportunities and build long-term business ownership strategies. 📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Scott Jones:https://www.linkedin.com/in/scottjonesforfranchising/ https://franchiseguidegroup.com/

In this episode of The Necessary Entrepreneur, host Mark Perkins talks with Damien Zouaoui and Jessica Zouaoui, founders of Oakwell Beer Spa, a fast growing brand redefining hospitality and wellness. After leaving corporate careers in New York City, they sold everything and traveled to 25 countries searching for the right business idea. That journey led to a unique concept that combines craft beer, spa treatments, and high level service into one experience. Since launching in 2021, Oakwell Beer Spa has operated at full capacity, expanded to multiple locations, and is now franchising across the United States while maintaining a 4.9 star customer experience. What you will learn: How to turn a unique idea into a scalable business Why customer experience is the most powerful form of marketing How to build systems that deliver consistent five star service What it takes to franchise a premium hospitality brand Lessons from bootstrapping and early stage challenges Key takeaways: Service and hospitality can be your biggest competitive advantage Simplicity and consistency drive repeat customers Strong systems make scaling possible Great brands are built through experience, not just promotion Never settle for mediocrity 📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Oakwell Beer Spa:Website: https://oakwell.com/; https://oakwellfranchise.com/ LinkedIn: https://www.linkedin.com/company/oakwell-beer-spa Facebook: https://www.facebook.com/OakwellBeerSpa Instagram: https://www.instagram.com/oakwellbeerspa/ YouTube: https://www.youtube.com/@OakwellBeerSpa TikTok: https://www.tiktok.com/@oakwellbeerspa

Daniel Linares, founder of DLE Event Group, joins Mark Perkins on The Necessary Entrepreneur to share how he built a premium event production company and what it takes to scale a business beyond the "six-figure hamster wheel." In this episode, Daniel breaks down the mindset shifts required to move from operator to owner, how to build a high-performance team, and why systems and delegation are the foundation for real business freedom. He also shares how his company pivoted during COVID-19 into virtual events, producing experiences for audiences across more than 60 countries. What you'll learn in this episode: How to escape the "six-figure hamster wheel" as a business owner Why hiring A players changes everything in your company The role of delegation and systems in scaling a business How to pivot quickly in uncertain environments Why taking action before having all the answers creates growth How to build a self-managing team that doesn't rely on you The importance of resourcefulness and surrounding yourself with the right people How to balance business success with fulfillment and personal life If you're an entrepreneur looking to scale your business, build the right team, and create real freedom without burning out, this episode delivers practical insights you can apply immediately. 📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Daniel Linares & DLE Event Group:https://www.linkedin.com/in/daniellinares1/ https://www.instagram.com/danieltlinares/ https://www.dleeventgroup.com/ https://www.instagram.com/dleeventgroup/ https://www.facebook.com/DLEEventGroup

Joey Mure, co-founder of Wealth Without Wall Street, joins Mark Perkins on The Necessary Entrepreneur to break down how entrepreneurs can build passive income and achieve financial freedom outside traditional Wall Street investing. In this episode, Joey explains why many high-income professionals remain financially stuck and how the "hamster wheel" keeps entrepreneurs trading time for money. He introduces the concept of Investor DNA, a framework that helps you identify which passive income strategies align with your personality, goals, and risk tolerance. They also dive into practical ways to generate passive income, including real estate, e-commerce, and platforms like Turo, along with the importance of education, discipline, and working with the right operators. What you'll learn in this episode: Why high earners often struggle to build real wealth How to identify your Investor DNA and invest accordingly Proven passive income strategies beyond Wall Street The difference between active income and true cash flow How to avoid chasing "shiny object" opportunities The role of coaching and systems in financial growth How to build a repeatable passive income framework If you're looking to build sustainable cash flow, reduce reliance on active income, and create a clear path to financial independence, this episode delivers practical insights you can apply immediately. 📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Joey Mure & Wealth Without Wall Street: https://www.wealthwithoutwallstreet.com/necessaryentrepreneur https://www.youtube.com/@WealthWithoutWallStreet https://www.instagram.com/WealthWithoutWallSt https://x.com/WithoutWallSt https://www.linkedin.com/in/joey-mure-b376824/