PODCAST · business
The One Small Change Podcast
by Yvonne McCoy
Welcome to the One Small Change podcast with Yvonne McCoy, where we explore the transformative power of minor shifts in thinking, habits, and actions. Hosted by entrepreneur Yvonne McCoy, who brings almost 30 years of experience, this podcast features candid conversations with fellow entrepreneurs who have experienced remarkable growth and transformation in their personal and professional lives through small, unexpected changes. From business strategies to health, personal development, and more, each episode offers practical tips for amplifying impact and achieving unparalleled excellence. Join us in uncovering the missing pieces that can catalyze your business and dreams, and stay curious as we navigate the ever-changing world of entrepreneurship. Subscribe now and embark on a journey of bold vision and innovative possibilities
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99
Three Simple Shifts to Manifest Clients and Cash
In this episode of One Small Change, Yvonne McCoy welcomes Irina Portnova, a manifestation mentor passionate about helping people shift their relationship with money, embrace abundance, and rewire their mindset for greater success and fulfillment. Irina Portnova explains how small changes in perspective and daily habits can open new avenues of possibility, especially when it comes to money, energy, and the law of attraction. Listeners are guided through actionable, practical strategies to start manifesting more clients—and cash—by focusing on emotional alignment, clarity, and energetic intention. The conversation is filled with stories, laughter, and powerful reminders that real change is both joyful and within reach.Guest Bio:Irina Portnova is a manifestation mentor and a self-described “manifestation star.” Using her own journey of consciously manifesting amazing outcomes, she teaches coaches, creators, and entrepreneurs how to shift their energy, embrace abundance, and create more money and client flow in their businesses. Irina Portnova empowers others through energetic practices, mindset work, and practical steps that make abundance a lived reality.Chapters:00:00 Introduction and guest introduction04:14 Shifting focus from fear to love07:41 Viewing money as energy10:54 Embracing an abundance mindset13:35 Changing beliefs about money and energy17:04 The power of belief and success21:08 Starting the day with intention23:42 Focus on what's working26:40 Practicing gratitude and abundance29:15 Finding time for self-improvement32:39 Encouraging podcast support and engagementQuote from the Guest:“Just live your life to the fullest without the fear. Because when we become fearless, the life starts living limitless, right? When we become limitless, when we become fearless, our life is limitless.”Link:Cha Cha Voice Noteshttps://www.lifepalette.net/VoiceNotes
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Rediscovering the Joy of Lifelong Learning and Curiosity
In this episode of One Small Change, Yvonne McCoy welcomes Kami Wanous, an educator turned entrepreneur, to discuss reigniting the love of learning in both children and adults. Through stories of personal and professional transformation, Kami Wanous shares how breaking away from the "box-checking" mindset cultivates leadership, creativity, and resilience. The conversation explores the contagious nature of curiosity, practical approaches for adults to reconnect with lifelong learning, and strategies for families and entrepreneurs alike to foster growth through small but impactful changes.Guest Bio:Kami Wanous is a former high school English teacher and homeschooling advocate with a passion for inspiring lifelong learning and leadership. After witnessing widespread apathy toward learning in traditional education, she transformed her approach at home, focusing on sparking curiosity and personal growth in her son. Now, she empowers parents and entrepreneurs to foster a culture of continuous learning and personal leadership in their homes, businesses, and communities.Chapters:00:00 Introduction and host welcome05:09 Fostering a love for learning07:46 Importance of personal leadership11:56 Improving my email strategy13:33 Finding your passion topics18:46 Discussing son's career decisions20:26 Importance of long-term focus24:44 Learning and sharing experiences26:54 Importance of lifelong learning31:20 Embracing discomfort for growthQuote from the Guest:"Learning happens everywhere, all the time." Link:The Freedom Scholar Love of Learning Launch PadMake learning time exciting—for you and your kids! Launch intojoyful, lifelong learning!https://pages.thefreedomscholar.org/loloi0
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April’s Action Plan for Entrepreneurs Seeking Growth
In this solo episode of the One Small Change Podcast, Yvonne McCoy delivers a powerful reset for entrepreneurs seeking encouragement and clarity at the start of a new quarter. Drawing on almost 30 years of entrepreneurial experience, she explores why more effort doesn’t always lead to better results, how to realign your actions for impact, and the value of being found rather than continually trying to fix yourself. Through relatable stories and actionable frameworks, listeners will learn to leverage what they already have, navigate growth’s cycles, and confidently build sustainable momentum moving forward.Chapters:00:00 Introduction to Accelerated Alignment Month05:40 Building Momentum with Past Experiences07:35 Finding patterns in experiences12:24 Understanding your business lens14:21 Refining my energetic post style19:57 Using productivity models22:58 Importance of community involvement24:38 Networking and prioritizing opportunities29:59 Embracing change and self-discoveryQuote:"You don't need to be fixed, you just need to be found."Links:www.bookacallwithyvonne.com www.yvonnemccoy.com/workshopwww.yvonnemccoy.com/summit
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Midlife Transformation and Confidence for Women Entrepreneurs
In this empowering episode of The One Small Change Podcast, Gloria Rand joins host Yvonne McCoy to explore the journey of midlife transformation, helping women embrace change, overcome fear, and discover their unique value. The conversation dives into personal experiences, how life transitions can ignite reinvention, and practical strategies for building confidence and clarity. Gloria shares her LOVE method, practical tools for self-exploration, and the importance of community and curiosity when navigating new paths.Guest Bio:Gloria Rand is passionate about guiding women in midlife to design a fulfilling, authentic life after navigating her own journey of transformation and self-discovery. Drawing from her rich experience in content creation and coaching, she specializes in helping women cultivate confidence and clarity, embrace their unique strengths, and pursue meaningful change. As a mastermind leader and author, Gloria is committed to supporting others through the personal and professional transitions that midlife brings.Chapters:00:00 Helping women design midlife05:19 Finding support in business06:50 Facing personal loss and change11:32 Women’s multitasking and leadership insights13:59 Starting with self-reflection16:39 Embracing your unique strengths19:33 Discovering spirituality and presence24:50 Discovering your personal power28:49 Building community through small changes30:07 Closing thoughts and weekly reminderQuote from the Guest:“The only thing standing in your way is you. Get out of your own way and explore your world today.”Link:Free Personal Power Archetype Quizhttps://tinyurl.com/TOSCPodcast
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95
The Power of Repetition in Coaching Workshops
This episode of The One Small Change Podcast features host Yvonne McCoy and guest Janelle Anderson as they explore how early-stage coaches can ignite their business growth and visibility by implementing a consistent, repeatable workshop model. Yvonne chats with Janelle, who shares her journey from teacher to thriving coach and entrepreneur, unpacking why running the same workshop month after month creates momentum, authority, and real connections. Together, they discuss actionable strategies, the importance of building comfort through practice, the difference between workshops and webinars, and how saying "yes" to simple, repeatable actions can spark remarkable transformations.Guest Bio:Janelle Anderson is a seasoned coach with over a decade of experience, specializing in guiding early-stage coaches to build thriving practices. Drawing on her background in teaching, entrepreneurship, and live event leadership, she helps others create streamlined client enrollment workshop systems designed to build audiences, generate leads, and foster lasting client relationships. Her approach blends practical business structure with the human touch of interactive, impactful workshops.Chapters:00:00 Starting out with workshops05:26 Why repetition works06:59 Discovering depth in repetition11:55 Building audience recognition15:25 Starting workshops without a big audience16:41 Planning workshops to grow audience22:33 Being visible and engaging23:34 Networking lessons and personal growth28:17 Brainstorming workshop ideas30:42 Client enrollment workshop overview34:12 Helping clients find youQuote from the Guest:"Your right clients are already looking for you. When you show up consistently and authentically, you’re helping them find you."Link:Workshops That Win Clients: A Simple 7-Step Framework to Turn Your Workshop into a Client Enrollment Machinehttps://workshopsthatwinclients.com/optin-page?am_id=yvonne2633
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Embracing Creativity to Empower Life and Business
In this heartwarming episode of The One Small Change, Yvonne McCoy sits down with Evelyn Rysdyk to explore the profound effect of small, meaningful connections and curiosity on our personal and professional lives. Evelyn Rysdyk shares her journey from growing up in a diverse, story-filled environment to discovering shamanic practices that helped her break free from depression and embrace creative living. The conversation dives into the importance of genuine human connection, releasing judgment, and how even simple gestures can create significant ripple effects. Listeners will walk away with actionable insights on building trust, unleashing creativity, and stepping beyond self-imposed limitations.Guest Bio:Evelyn Rysdyk is an accomplished author, teacher, and intuitive guide whose life’s work focuses on connecting people to their innate creativity and potential. With decades of experience supporting individuals and groups through transformational experiences, she brings a unique blend of ancient wisdom, shamanic practice, and compassionate insight to her sessions. Her approach is rooted in curiosity, deep listening, and a desire to help others embrace possibility and their authentic selves.Chapters:00:00 "Listening Shapes My Connection Skills"04:07 "Listen and Be Curious"10:02 "Seeking Healing Through Shamanism"11:53 "Rediscovering Lost Drawing Salve"16:28 "Rediscovering Boldness in Adulthood"18:27 "Embrace Curiosity, Explore Possibilities"22:30 "Creating Tangible Possibilities"25:29 "Engage, Learn, Connect Playfully"28:07 "Subscribe, Share, Grow Together"Quote from the Guest:“You are far more than you’ve been taught.”Link:Eye of the Storm: A Guided Journey for Strength, Grounding and Peace in Times of War and Political Unresthttps://www.spiritpassagesacademy.com/eye
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Filter Advice to Find Your True Path
In this episode of The One Small Change Podcast, Yvonne McCoy sits down with Heather Cameron, an experienced business strategist and coach, to explore the power of embracing authenticity in the digital business world. Heather Cameron reveals why building a business that is truly your own—rather than succumbing to outside pressures, industry trends, or generic online advice—is key to lasting success. The conversation delves into actionable strategies for filtering out the “shoulds,” leveraging AI without losing your voice, and knowing when to seek real, supportive help. The episode also highlights the importance of models, practical delegation, and the value of continually revisiting your business’s core purpose. Whether you're an entrepreneur at any stage, you’ll come away with thought-provoking insights and concrete steps to strengthen your unique path forward.Guest Bio:Heather Cameron is a business strategist and coach with over 20 years of entrepreneurial experience. She specializes in helping women entrepreneurs grow their businesses authentically and confidently, without succumbing to copycat pressures or “one-size-fits-all” formulas. Alongside her coaching practice, Heather is the creator of the successful Scrapbooking Fun Summit, blending her business acumen with creative community-building. She is passionate about supporting business owners in finding the unique strategies and voices that fuel their growth and fulfillment.Chapters:00:00 "Entrepreneurship: Evolving Strategies Explained"06:15 "Teaching Requires Talent and Flexibility"08:10 "Be Your Own Advocate"11:52 "Personalized Coaching Over Mass Approach"14:24 "Objective Framework Through Models"17:54 "Balancing Productivity: Personal & Work"22:00 "Authentic Marketing, Anti-Jargon Approach"25:08 AI Content and Strategy Questions28:46 Time Audit for Maximum Productivity30:01 "Evaluating Efforts and Outsourcing"34:34 "Brain Growth Through Connections"Quote from the Guest:"Whether you think you can or you think you can't, you're right."Link:Your AI Reality Checks Checklisthttps://igniteyourmarket.com/AI-Checks
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Boost Business Visibility Through Speaking and Networking
In this inspiring episode of The One Small Change, Yvonne McCoy sits down with Dr. Patricia Rogers to discuss the pivotal role of visibility, confidence, and authenticity in building a successful entrepreneurial journey. Dr. Patricia Rogers shares her personal experience of transitioning her business during the pandemic, the power of networking and collaboration, and actionable strategies for stepping into the spotlight—even when you feel nervous. Together, they debunk myths around public speaking fears, highlight the importance of showing up, and encourage entrepreneurs to embrace their unique gifts as the cornerstone of their brand and business growth.Guest Bio:Dr. Patricia Rogers is a powerhouse advocate for entrepreneurs, specializing in providing speaking platforms and promotional opportunities. With a background in empowering business owners to elevate their visibility both online and in-person, Dr. Patricia Rogers has been a relentless supporter of growth through speaking, collaboration, and authentic connection. Her work unites communities of professionals to help them gain leads, build relationships, and shine in their own unique way.Chapters:00:00 Entrepreneur Visibility Through Speaking04:24 "Visibility Drives Entrepreneurial Success"07:18 "Confidence Through Self-Belief"10:49 Failure Builds Path to Success13:49 "Owning My Space"18:18 Authentic Networking and Relationships20:12 Clarity Through Public Speaking Practice24:42 March 20th Strategic Partner Event26:40 "March 20th Event Reminder"29:10 Embrace Nerves, Stay CuriousQuote from the Guest:"My 3 things is going to be this: get up, suit up, and start showing up."Links:Complimentary Gift: Public Speaking for Successhttps://drpatriciarogers.com/Be Seen, Be Heard, Get Booked In 2026 Workshop - Complimentary Seats: https://ImpactSpeakers2026.eventbrite.com
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Harnessing Intuition and Systems for Entrepreneurial Success
In this episode of The One Small Change Podcast, Laura Berman Fortgang sits down with Yvonne McCoy to share her journey from dealing with a three-year depression in her 20s to becoming a pioneer in the coaching industry. Laura Berman Fortgang reveals how tapping into her intuition and embracing her individuality became the foundation for her entrepreneurial success—and outlines why developing a unique, repeatable system is the key to standing out. Together, they explore how self-doubt, fear of visibility, and resistance to personal branding can get in the way, and provide actionable insights for listeners to confidently step into their expertise and scale their businesses with authenticity.Guest Bio:Laura Berman Fortgang is a master coach, sought-after speaker, and one of the founders of the International Coaching Federation. With 32 years of coaching experience, she specializes in helping coaches, consultants, and entrepreneurs harness their intuition and build signature systems that make a genuine impact. Her advocacy for unique personal expression and her proven strategies for professional growth have helped countless business owners achieve clarity, confidence, and greater visibility.Chapters:00:00 Small Changes, Big Transformations03:37 The Power of Intuition09:25 "Authenticity in Entrepreneurship"12:53 "Helping Others Through Connection"16:24 "Discover Your Signature System"18:52 "Systems Enhance Creativity and Coaching"22:02 "$3 Scalp Massager Revelation"24:23 Irreverent Humor as a Signature27:37 "Holiday Creativity with Ornaments"Quote from the Guest:“You get to put your imprint on your business. And I just want— hope that listening to Yvonne and I today gives you permission to be more you.”Link:Connect with Laura Berman Fortgang: https://laurabermanfortgang.com/
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Letting Go to Grow Your Business Effectively
In this episode of The One Small Change Podcast, host Yvonne McCoy welcomes guest Preethi Balasubramanian, who shares her deeply personal inspiration for helping solopreneurs avoid burnout and find balance. Preethi Balasubramanian tells the story of witnessing her father’s entrepreneurial struggles and physical collapse, which catalyzed her passion for supporting business owners. Together, they discuss actionable strategies to prevent overwhelm, create supportive systems, and build meaningful communities that foster both success and well-being. You’ll discover practical tools, the importance of letting go to grow, and the power of making yourself a priority—especially for women—and learn that success can coexist with calm.Guest Bio:Preethi Balasubramanian is a business strategist and mentor dedicated to helping solopreneurs and small business owners simplify operations, find clarity, and thrive without burning out. Drawing from her childhood experiences observing her father’s solopreneur journey and her own multifaceted roles as an entrepreneur, mom, and children’s book author, she brings a grounded, human approach to business growth. Preethi’s signature methods focus on the mental load of entrepreneurship, systemizing processes, and building strong circles of support. She also leads the Calm Business Reset Room, a free monthly community space for entrepreneurs.Chapters:00:00 "Lessons from Dad's Solopreneurship"04:42 Letting Go to Grow08:56 "Prioritize Health and Time Wisely"10:18 "15-Minute CEO Reset Guide"13:11 Calm Business Reset Room16:36 Overcome Self-Doubt, Embrace Ease22:05 Redefining Women Leadership Narratives23:32 "Learn to Say No"28:23 "Author, Mom, and Businessowner"30:19 "Values and Lessons for Kids"33:22 "Change Takes Courage and Curiosity"Quote from the Guest:"I concentrate more on how people feel, how they connect with me, rather than what all things I'm doing for them or what am I buying for them."Links:Get your 15-min CEO Reset: https://dl.bookfunnel.com/53ghfokq22Website: https://wond3r.online/LinkedIn: https://www.linkedin.com/in/preethi-balasubramanian/Youtube: https://www.youtube.com/@preethi-wond3r
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From SEO to AEO: Redefining Search for Business Success
In this insightful episode of The One Small Change Podcast, Yvonne McCoy welcomes digital marketing expert Frank Buddenbrock to dive deep into the evolving landscape of being found online. Together, they explore the concept of Answer Engine Optimization (AEO), the importance of staying relevant in digital marketing, and the practical steps entrepreneurs must take to ensure that their services and content are visible in a rapidly changing environment. With actionable tips, real-world stories, and a mindset focused on experimentation, this episode delivers essential strategies for anyone looking to boost their online presence.Guest Bio:Frank Buddenbrock is the founder of a longtime digital marketing agency with 20 years of experience helping businesses get discovered online. With a background that stretches back to the pre-Google era, he’s an expert in website development, ad management, SEO, and marketing innovation. His entrepreneurial spirit drives his passion for teaching others how to adapt, stay visible, and thrive in the fast-changing world of online search.Chapters:00:00 "Small Changes, Big Impact"04:07 Desert Survival Skills Dilemma08:06 "Visibility and Staying Relevant"11:31 Evolving Search Habits and Queries13:26 "Curiosity-Driven Questioning in Messaging"17:11 "Girl Scouts, Marketing, and Dad"20:29 "Creative Email Strategy Insights"25:50 "Scaling Google Ads Effectively"29:36 "Learn, Connect, and Grow"31:10 Entrepreneurship Is an ExperimentQuote from the Guest:“But the point is, you still need to market. It doesn’t matter what you do, what you offer… even the big guys, the Fords, the Apples, the Microsofts, the Verizons of the world, they are running ads constantly. And there’s a very good reason why they do that.”Link:Receive a free AEO Assessment by sending an email to [email protected] with the subject line: AEO Assessment
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Building Strategic Partnerships Over Sales for Entrepreneurial Success
In this episode of The One Small Change podcast, Susan Jarema shares the story of how a seemingly insignificant moment—watching her kids’ hamster on its wheel—sparked a crucial reflection on her professional life. After years of chasing client leads through marketing tactics and feeling stuck in a cycle, she realized the power of purposeful networking and building strategic partnerships. Susan discusses how shifting from a sales-driven approach to a relationship-focused strategy not only brought her business stability but also led to the creation of the Grand Connection community. This episode explores actionable steps for cultivating meaningful business relationships, the importance of clarity and consistency, and how small mindset shifts can lead to monumental change.Guest Bio:Susan Jarema is a serial entrepreneur, community builder, and networking strategist with over two decades of experience. She founded New Earth Marketing and co-created the Grand Connection, a thriving global network for collaborative entrepreneurs. Susan is dedicated to helping business owners grow through connection, mutual support, and strategic alliances. A lifelong learner and advocate for self-mastery, Susan integrates her passions for yoga, mentorship, and personal growth into her work, creating spaces that foster authentic relationships and collaborative business opportunities.Chapters:00:00 "Small Change, Big Impact"04:05 Clarity Fuels Confidence and Consistency08:25 "Building Genuine Collaborative Relationships"12:58 "Grand Connection's Pandemic Origin"13:43 "Connect, Create, Collaborate Framework"18:31 Building Trust for Referrals21:45 "Encouraging Objectivity and Collaboration"23:33 "Building Relationships in Business"27:22 "Grand Intro and Ask Guide"32:09 "Be Yourself, Build Connections"34:10 "Embrace Change with Courage"Quote from the Guest:“A really simple change in your mind is change for networking is to change your mindset from pitching towards collaboration.”Link:Connect with Susan at: https://www.newearthmarketing.com/ and https://grandconnection.ca/
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Podcast Guesting as a Catalyst for Impact and Business Expansion
In this transformative episode of the One Small Change podcast, Christelle Biiga joins Yvonne McCoy to reveal how sharing personal stories—not just expertise—on podcasts can spark profound personal growth and have far-reaching professional impact. Christelle Biiga opens up about her harrowing journey of immigrating to the US, being unjustly detained, and the healing and business evolution that followed when she began speaking openly about her past. Together with Yvonne McCoy, they explore why authenticity matters for entrepreneurs, how to strategically select and leverage podcast guest spots, and ways to maximize the ripple effect from every appearance. This episode is packed with practical steps and inspiring wisdom for anyone ready to amplify their message and legacy.Guest Bio:Christelle Biiga is a coach, storyteller, and founder of a podcast guesting agency dedicated to helping entrepreneurs boost visibility and impact through powerful storytelling. After overcoming extraordinary personal adversity as a new immigrant to the US, she transformed her pain into purpose by sharing her journey on podcasts—which not only brought healing but also inspired and uplifted thousands. Today, Christelle Biiga empowers others to connect with audiences, amplify their message, and leave a lasting legacy.Chapters:00:00 "One Small Change Podcast"04:57 "Authenticity Over Professional Persona"09:51 "Entrepreneurship Beyond Transactions"13:31 "Podcasts Build a Lasting Legacy"16:14 "Defining Purpose in Podcasting"19:10 "Unpaid Exposure is Valuable"21:29 "Be Seen as AI Expert"26:32 "Share Your Story, Build Legacy"27:50 "Embrace Change, Stay Curious"Quote from the Guest:"I want you to remember that what you have...accomplished with your brand and your business matters. It matters so much that the world needs to know."Link:Your Podcast Guesting Playbook: A Step-by-Step Guide to Amplifying Your Authority through Top-rated Podcasts.It includes everything you need to know about podcast guesting, a list of over 100 top-rated podcasts in various niches, and a pitch kit (with your personal AI assistant) to help you write pitches that get yeses.Claim yours here for $27 only: https://reply.exposuremaven.com/yourpodcastguestingplaybook
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Why Most Networking Fails and How to Create Meaningful Relationships
In this engaging episode of the One Small Change Podcast, Yvonne McCoy sits down with Chris Cianciulli to unpack how a single shift in mindset and approach to networking can create transformative results in both professional and personal life. Chris Cianciulli shares the story behind his four-step process for effective networking, how virtual communities have shattered geographic barriers, and why building authentic relationships matters more than ever. Tune in to learn how embracing curiosity, self-awareness, and structured follow-up can turn ordinary interactions into meaningful connections.Guest Bio:Chris Cianciulli is a master connector and the creator of MPN (My Personal Network), a process designed to help professionals communicate more effectively and build their own authentic personal networks. Drawing from his entrepreneurial journey—running gyms, building networking groups, and overcoming learning challenges—Chris has become a passionate advocate for mindful networking and collaboration. His work empowers individuals of all personality types to foster genuine relationships that drive growth, collaboration, and referrals.Chapters:00:00 "Discovering the Power of Networking"03:14 "Redefining Networking in a Pandemic"08:02 Networking Success Through Mindset Shift13:13 "Effective Networking vs. Wasted Time"14:25 "Rethinking Networking: Authentic Connections"19:16 "One-to-One Networking Simplified"21:56 "Networking Tips and Learning Styles"25:40 "Supercharge Business with Small Changes"27:49 "Stay Curious and Innovate"Quote from the Guest:“It’s ironic that some people don’t realize how bad their best breath smells even though their nose is just above their mouth. The people that think they have it all figured out are usually the last ones to know that they don’t.” Link:Come be our guest: https://mypersonalnetwork.org/guest-meetup
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Entrepreneurial Resilience - Tiny Habits for Lasting Transformation
In this inspiring episode of One Small Change, Yvonne McCoy sits down with Jena Taylor to explore the transformative power of resilience and the profound impact of incremental decisions in overcoming adversity. Jena Taylor shares her deeply personal journey of recovery after a traumatic brain injury and the cascading challenges that followed, including profound loss and life transitions. Listeners will learn practical tools for building resilience, moving beyond a victim mindset, and embracing change—whether in entrepreneurship or personal growth. The conversation is full of warmth, humor, and actionable insights for anyone striving to bounce back from life’s setbacks.Guest Bio:Jena Taylor is a speaker, coach, and the host of the upcoming "Resilience Brilliance" podcast. A survivor who has rebuilt her life after a traumatic brain injury, she now helps high-achieving individuals overcome adversity with neuroscience-backed strategies and heartfelt support. Her unique approach combines playfulness, lived experience, and actionable tools, empowering clients to build resilience, adapt to change, and find joy in the everyday moments.Chapters:00:00 Reclaiming Life After Adversity05:58 "Gamifying Growth with Humor"07:50 "Striving for the Best Self"11:40 "Recovering from Gradual vs. Acute Challenges"13:33 "Resilience: No's Lead to Yes"18:56 "Curiosity and Unconventional Opportunities"23:17 "Embracing Failure for Success"24:00 "Overcoming Fear of Commitment"28:15 "Supercharge Your Business Podcast"Quote from the Guest:“Emotion is what moves it through. Emotion gives it the motion to leave.”Link:Claim your free seat at Jena’s next training "Resilience Reset: Overcome adversity, beat burnout, and reclaim your life": https://pages.resiliencebrilliance.co/webinar
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84
How Personal Style and Branding Transform Your Presence
In this episode of One Small Change, Yvonne McCoy is joined by personal style and image branding expert Jackie Wheeler. Together, they explore the transformative power of personal branding through authentic style choices. Jackie Wheeler shares how seemingly small decisions in wardrobe and self-presentation can spark bigger professional and personal growth. The discussion dives into why consistency and authenticity in one’s brand matter, strategies for finding and expressing your signature look, and actionable tips for using style as a non-verbal message to connect and stand out. Listeners will come away inspired to identify their three core brand words and take practical steps towards building a style that feels true to themselves.Guest Bio:Jackie Wheeler is the owner of Jackie Style, an image and branding agency focused on helping women in the spotlight authentically express themselves through personal style. With a lifelong passion for fashion and a keen eye for branding, she empowers her clients to project confidence and consistency in every room they enter. Jackie believes that style is more than just clothes—it’s about creating a lasting impression and communicating your unique story.Chapters:00:00 "Small Changes, Big Transformations"06:33 Authentic Style and Personal Branding10:53 Defining Educated: Appearance vs Authenticity14:05 "Wartime Love Bracelet"15:37 "Embracing Authenticity and Kindness"20:35 "Embrace Discomfort, Foster Growth"Quote from the Guest:"You are uniquely and specially made. You are a special wonder. There is no one like you. So please do not try to be anyone else but who you are authentically."Link:https://thejackiestyle.com/freegift/
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Using Human Design to Create Bold Business Transformations
In this episode of the One Small Change Podcast, Yvonne McCoy welcomes Nancy O'Keefe, who shares her transformative journey from traditional business coaching to empowering women entrepreneurs through human design. Discover how embracing individual differences allows for authentic leadership, greater visibility, and business alignment. The conversation dives into challenges faced by women, overcoming societal conditioning, the science behind human design, and practical steps for self-discovery. Listeners will walk away inspired to tap into their unique strengths and lead with purpose.Guest Bio:Nancy O'Keefe is an experienced business coach and consultant with a passion for helping entrepreneurs align with their authentic selves. After over 30 years in business consulting, she pivoted to focus on human design, using this innovative approach to guide women entrepreneurs toward impactful, service-driven businesses. Nancy believes in the power of differentiation and is committed to helping her clients find and own their unique voice.Chapters:00:00 "Authenticity-Driven Business Transformation"04:52 Empowering Women to Find Authenticity07:43 "Embracing Differences for Connection"12:12 "Start Your Human Design Journey"14:00 "Decisions Beyond Logic"18:09 "Entrepreneurship Through Shared Experiences"20:18 "Grow, Share, and Connect"Quote from the Guest:"You're not broken. You're perfect, just as you were designed. And stop looking outwardly for validation about who you are and what's right and what's wrong for you, because all the answers are inside you."Link:Create Your Free Human Design Chart and Download Your Personalized Free Report: https://nancyokeefecoaching.com/resources/
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Unlocking Opportunity and Authentic Connections with LinkedIn
In this episode of The One Small Change Podcast, Yvonne McCoy sits down with Sophie Lechner, a marketing coach with a passion for authentic relationship-building on LinkedIn. Sophie Lechner shares how an unexpected pivot during the pandemic led her to discover the untapped power of LinkedIn—not just as a resume platform, but as a hub for real, meaningful engagement. Together, Yvonne McCoy and Sophie Lechner explore the value of small changes, the importance of quality over quantity in marketing, and give tactical advice for anyone looking to make LinkedIn a richer, more fulfilling experience.Guest Bio:Sophie Lechner is a seasoned marketing coach who helps entrepreneurs and professionals use LinkedIn as a tool for authentic connection and sustainable business growth. With over 20 years of experience leveraging LinkedIn, Sophie Lechner guides her clients to market with intention, prioritize relationships, and find their unique voice. She is the creator of The Magnet Model and the author of "Unlock Your Impact."Chapters:00:00 "One Small Change Podcast"04:35 "Authentic Connections Platform"09:25 "Algorithm Tips: Comments Matter"11:01 "Authentic Engagement in Posting Parties"15:04 "Quality Over Quantity in Posting"18:05 "Consistency Builds Trust and Momentum"21:02 "Joyful, Authentic Marketing Strategies"26:18 "Beach Reset and Staying Curious"26:59 "Podcast Growth and Small Changes"Quote from the Guest:"The power of LinkedIn is in those exchanges, in those conversations that lead to, you know, DM exchanges, a couple of which, after which you say, let's get on a call. So it's the relationships that you build that really are the core."Link:Sign up for Sophie’s free monthly co-working here. It's a 2-hour session with other mission-driven entrepreneurs where you’ll get work done, with 15 to 20 minutes of office-hour style Q&A on anything related to LinkedIn, marketing or book writing. She also provides a prompt (human, not AI) that usually inspires several posts.https://themagnetmodel.com/coworking
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81
Moving Past Perfectionism and Embracing Your Purpose
In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy welcomes ChewHoong Koh for a candid conversation on overcoming feelings of "not good enough," breaking free from procrastination, and shifting out of the stuck cycle that holds so many entrepreneurs back. ChewHoong Koh shares her own personal journey of moving from self-doubt to a place of visibility and impact, especially after facing academic and cultural challenges growing up. The episode dives into the power of micro-steps, building momentum, and aligning your actions with your true purpose. Listeners gain practical strategies to avoid shiny object syndrome, streamline their focus, and tap into the energy that attracts clients without stress. If you’ve struggled with self-belief, taking action, or finding your unique genius, this conversation is full of wisdom, compassion, and actionable tips.Guest Bio:ChewHoong Koh is a transformation expert specializing in helping entrepreneurs, particularly those over 45, break through procrastination and perfectionism. Drawing from her own journey overcoming feelings of inadequacy—and her extensive experience working across different functions in billion-dollar companies—she is passionate about empowering business owners to leverage their unique strengths, take micro-steps, and find joy in their entrepreneurial path. She’s especially gifted at demystifying technology and marketing for those who feel left behind, making business growth feel attainable and aligned for everyone.Chapters:00:00 "Small Changes, Big Transformations"05:02 "Breaking Free from Stuck Cycles"06:47 "Embracing Your Unique Power"11:44 "Finding Purpose in Your Work"14:02 Entrepreneurship: Embrace Scary Choices16:28 "Podcast Engagement and Growth Insights"Quote from the Guest:“One of the top regrets that people have…is that I wish I had the courage to live the life I truly am meant to live. So I want you to shine and live what it is.”
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Building a Secure Retirement While Supporting Aging Loved Ones
In this insightful episode of The One Small Change Podcast, Yvonne McCoy welcomes Bill Walters to explore the intersection of financial planning, caregiving for aging parents, and entrepreneurial life. Bill Walters draws from personal experience to reveal how unexpected responsibilities caring for a parent can impact both business and personal well-being. The discussion dives into practical strategies for building a secure retirement, managing the challenges of the "sandwich generation," creating effective estate plans, and the crucial need for early conversations around care and family finances. Listeners will leave with actionable tips for protecting both their parents’ futures and their own.Guest Bio:Bill Walters is a seasoned financial strategist specializing in creating tax-free retirement solutions and helping families triple their savings within a decade. His expertise is rooted in his personal journey, where caring for an aging parent inspired him to help others avoid common pitfalls and emotional stressors associated with late-life transitions. An author of five books, Bill Walters is committed to empowering people with knowledge and practical tools to secure their golden years and achieve true peace of mind.Chapters:00:00 "Caring for Aging Parents"03:45 "Entrepreneurs and Retirement Fund Growth"08:16 Balancing Caregiving and Survival09:33 "Discuss Aging Plans Early"15:02 Estate Planning for Every Family16:30 "Importance of Logical Support Boundaries"19:26 "Planning to Avoid Family Burdens"24:32 "Rock Climbing and Business Insights"26:02 "Embrace Change, Stay Curious"Quote from the Guest:"You have to be organized. You just can't live paycheck to paycheck. One needs a budget, you need a retirement budget." Link:Complimentary “Smart Financial Strategies” consultation for families and individuals. A no-obligation session is designed to get to know you and your financial goals. We’ll discuss where you are now, where you want to be, and explore how I can help you achieve your financial objectives. Whether you're planning for retirement, saving for a big life event, or just looking to better understand your financial options, this conversation will give you clarity and a roadmap for the next steps.https://calendly.com/wjwalters/15-minute-discovery-session
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79
Identifying and Leveraging What Makes You Irresistible
In this episode of the One Small Change Podcast, Yvonne McCoy welcomes Michael Roderick, an innovative business thinker who went from high school teacher to Broadway producer in just two years. They dive deep into the concept of discovering and leveraging your innate talents—whether you're a scientist, celebrity, or magician—to foster transformation, build authentic connections, and approach growth with small, yet powerful changes. The conversation highlights how recognizing and embracing your unique strengths creates ripple effects in your professional and personal life, and why implementation and community matter more than ever in today’s fast-moving world.Guest Bio:Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. Michael uses Broadway-informed branding techniques to helps his clients find their I.F. (Innovative Framework) and create offers where they get paid for their brains.Chapters:00:00 Mastering Fundraising Through Practice05:19 "The Triple Threat Concept"08:47 Natural Talents and Their Strengths11:29 Magicians as Science Translators13:57 Value of Delegation and Expertise18:42 "Test, Adapt, Fit Your Market"21:30 Focus on Problems, Not Solutions24:36 Daily Experiments Yield Insights27:03 Genuine Giving Builds Connection30:29 "Podcast Growth and Engagement Tips"Quote from the Guest:“The keys to all the doors we need open are in other people’s pockets. And the most important component of that is that you, right now, in this moment, are sitting there with a pocket full of keys.” Link:Discover your referability with Michael’s quiz: www.myreferabilityrater.com
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Stop Being Your Own VA and Become the Visionary
What happens when a former corporate leader and disabled combat vet sees small business owners struggling with overwhelm and lack of structure? They build a company that helps solopreneurs and entrepreneurs move beyond the “do it all myself” mindset. In this episode of the One Small Change Podcast, Yvonne McCoy sits down with Brandi Cox who shares her three-step method for scaling with ease: building systems, mastering delegation, and true outsourcing—strategies that free up your time to focus on your genius zone. Listen in for actionable insights on how to stop being your own VA and finally step into your true role as visionary.Guest Bio:Brandi Cox is a disabled veteran and entrepreneur who turned adversity into fuel for creating thriving businesses. She helps solopreneurs escape the tech and admin grind by teaching them how to “clone themselves” through smart systems and outsourcing. With a mix of grit, humor, and straight talk, she shows overwhelmed business owners how to step into their CEO role and scale with ease.Chapters:00:00 "Delegate to Maximize Focus"05:58 "Realizing I'm the Problem"08:16 "Ensuring Team Continuity"11:34 "True Outsourcing vs. Delegation"16:09 "Prioritize Your Unique Gifts"18:16 "Caring, Preparation, and Connection"21:44 "Embrace Change, Embrace Growth"Quote from the Guest:“You do what you do best, we'll do the rest.” Link:Download for ebook "You're the Visionary, Not the VA"https://questforclients.com/wired-to-win-chapter
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77
Embracing Pacing Transforming Passion into Sustainable Success
In this episode of One Small Change, Yvonne McCoy sits down with certified business coach Debra Russell to dive into the powerful impact of small, intentional changes on both health and entrepreneurship. Debra Russell shares her journey from a high-powered film and TV career to building a business that helps passionate individuals turn their craft into thriving, sustainable ventures. Through her personal story of overcoming illness, Debra Russell introduces the concept of “pacing” as a key to both healing and business growth, breaking the myth that more hustle always leads to success. Together, they unpack the importance of self-leadership, smart delegation, and developing systems that honor creativity without sacrificing profitability. Tune in for actionable insights—and a refreshing reminder that slow, steady, and strategic steps can create monumental transformation.Guest Bio:Debra Russell is a certified business coach, MBA, and expert in NLP and hypnosis. With a background in film and television production, Debra Russell transitioned into coaching after a serious illness, discovering her calling in helping creators, athletes, and passion-driven entrepreneurs build sustainable, profitable businesses. Raised with business savvy by a CPA parent and a lifelong entrepreneur herself, she brings a blend of practical business structure and heart-centered guidance to her clients.Chapters:00:00 "Surrendering to Heal"04:52 "Pilates and Self-Acceptance"09:41 Creativity Through Structure12:35 Delegation and Workflow Simplified16:47 "Join, Share, Grow, Transform"17:37 "One Small Change Strategy"Quote from the Guest:“One small change at a time…if you try to change too much too fast, you will rebel against it or things will happen that throw you off and you will revert to your default. So one small change.”Link:Click here to get your free “Overwhelm into Action” workbook: https://tinyurl.com/TheOneSmallChangeConnect with Debra at: [email protected] or https://www.debrarussellcoaching.com/
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76
The Hidden Potential of Accessible Websites
In this episode of The One Small Change Podcast, Yvonne McCoy is joined by accessibility consultant Danielle Stephens, who sheds light on the urgent need for digital accessibility and its impact on both entrepreneurs and users. Danielle Stephens discusses the widespread lack of accessible websites, how this oversight not only leaves out millions of potential customers but also everyone with different learning and sensory needs. She shares practical, actionable changes entrepreneurs can implement to make their digital spaces more inclusive, and discusses the transformative power of small tweaks—from transcripts and font choices to AI tools and accessibility statements. The conversation highlights how making these changes isn’t just good practice—it’s essential for growth, connection, and equity.Guest Bio:Danielle Stephens is an accessibility tester and consultant, working as an independent contractor for Make It Fable Technologies. Living with a visual impairment herself, Danielle Stephens leverages her lived experiences and tech expertise to help companies make their products and websites accessible to all users. She is passionate about digital inclusion and regularly speaks on the intersection of accessibility, technology, and entrepreneurship.Chapters:00:00 "Small Changes, Big Impact"05:36 "Unnoticed Accessibility Challenges"06:29 "Top AI Tools for Accessibility"09:34 Learning Preferences and Website Accessibility16:02 Inclusive Business Opportunities19:31 "Podcast: Growth, Tips, Transformation"20:37 Prioritize Accessibility for GrowthQuote from the Guest:"Accessibility, it's not just a box that you check, but it should be at the forefront and the center of your business."Link:Connect with Danielle: https://www.linkedin.com/in/danielle-stephens-0809b1113/
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75
Say Yes to the Mic and Make It Fun
In this episode of The One Small Change Podcast, Kimberly Crowe joins Yvonne McCoy to reveal how saying "yes" to speaking opportunities—no matter how small or unexpected—can lead to transformative growth both personally and professionally. Kimberly Crowe, an international speaker and vibrant entrepreneur, shares her journey from the corporate world to building million-dollar businesses, why fun fuels her success, and how small changes in mindset democratize the stage for everyone. Together, they explore the power of genuine human connection, the value of embracing your natural strengths, and actionable steps entrepreneurs can take to amplify their voices and impact. The conversation is packed with encouragement for introverts, extroverts, and everyone in between to speak up, show up, and build businesses—and lives—they genuinely love.Guest Bio:Kimberly Crowe is an international inspirational public speaker who has graced over 5,000 stages worldwide. Renowned for helping individuals "step up and shine," Kimberly Crowe is passionate about creating inclusive platforms for people of all backgrounds to share their stories. With a background in corporate leadership, entrepreneurship, and public speaking, she’s the driving force behind Speakers Playhouse, a vibrant community dedicated to connecting speakers with opportunities. Her philosophy: if it’s not fun, it’s not worth doing!Chapters:00:00 Craving Genuine Human Connection05:55 Second Grader: A Kindergarten Genius06:53 "Value in Starting and Sharing"10:17 Understanding Boundaries in Communication14:39 "Talking Trained Out Over Time"16:56 "Too Young to Work, Too Old for Camp"20:10 Reignite Purpose Through Passion26:16 "Power of Repeated Speaking Engagements"28:11 "Be Known Before Needed"30:35 "Embrace Change, Step Forward"Quote from the Guest:"If somebody hands you a mic, you say yes, and if it's not fun, it's not worth doing." Link:Connect with Kimberly at: https://speakersplayhouse.com/
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74
Finding Your Passion Through Adversity and Authentic Branding
In this episode of The One Small Change Podcast, host Yvonne McCoy welcomes Lori Osborne to share her powerful story of resilience and transformation after a life-changing health diagnosis. Lori Osborne discusses how surviving a brain tumor helped her uncover her true talent and passion for building authentic websites and branding for entrepreneurs. She dives into the importance of self-advocacy, brand clarity, and showing up online as your truest self. Together, Yvonne McCoy and Lori Osborne explore how pivotal challenges can lead to self-discovery and career fulfillment, and offer actionable advice for entrepreneurs looking to build authority and connection through their digital presence.Guest Bio:Lori Osborne is a seasoned technology expert with over twenty years of experience in the industry. After overcoming a brain tumor and discovering a new passion for website development and branding, she founded her own business dedicated to helping entrepreneurs create online platforms that truly reflect their unique voice, values, and expertise. Today, Lori Osborne blends creativity, technical skill, and brand strategy to empower others to showcase their authority and authenticity online.Chapters:00:00 "Finding Purpose After Health Struggles"05:08 Medical Bias and Online Authority07:35 "Be Found, Not Fixed"11:52 "Evaluate Your Brand Effectively"14:26 "Show Up as Yourself"17:44 "Live Your Passion, Now"Quote from the Guest:"I am grateful for this brain tumor because I found my passion and I am so grateful for that.”Link:Free Authority Visibility Audit and a free self-assessment - 5 Steps to Evaluate Your Brand & Authority Online: https://offers.bizbolster.com/5-ways-self-assessment
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73
Taking Risks, Building Dream Teams, and Embracing Change
In this inspiring episode of One Small Change, host Yvonne McCoy is joined by transformation expert Carolyn Cooper to explore how entrepreneurs can overcome fear, invite support, and step fully into their potential. Carolyn Cooper shares her philosophy of treating business as an experiment, harnessing the power of courage, and thinking “above the line” to drive personal and professional growth. The conversation is packed with actionable advice for solopreneurs and business leaders alike—emphasizing the importance of building a dream team, asking for help, and owning your unique strengths. Whether you’re starting out or seeking to level up, this episode offers the mindset shifts, stories, and strategies you need to create transformational change in your work and life.Guest Bio:Carolyn Cooper is a leadership and transformation coach with over three decades of experience guiding entrepreneurs and executives to realize their infinite potential. Through her proprietary Aim High 6-step system and “thinking above the line” approach, she helps clients lead with love, courage, and authenticity. Carolyn Cooper is passionate about moving people from fear into freedom and is the host of the "Love Inspired Leadership" podcast.Chapters:00:00 "Small Changes, Big Transformations"04:51 "Truth, Strengths, Dream Team"10:11 "Growth, Risk, and Asking Help"11:02 "Focus on Complementary Strengths"17:04 Miscommunication and Decision Dynamics18:32 Authenticity Fuels Entrepreneurial Success23:40 "Collaboration and Abundance Mindset"26:55 The Power of Community Connection29:41 "Define, Declare, Design Vision"32:03 Spontaneous Life-Changing Decision35:36 "Embrace Change, Stay Curious"Quote from the Guest:"We are never, ever, ever meant to do this alone, ever… Give yourself permission to invite people to connect with you. You be the one that’s proactive. Watch your world change, because we're meant to come together because it's way, way better."Links:Ready to step into your next level of purpose, potential and prosperity?Unlock “Above the Line Living: 21 Days to Ignite Your Purpose, Presence, and Power with Love”—your daily journey to unapologetic self-leadership and authentic joy. Receive Carolyn’s sacred insights, meditation reflections, and empowering prompts right to your inbox. Choose love. Claim your courage. Transform your living legacy—one inspired day at a time.https://www.theinspiredconnection.ca/21days✨Purpose to Profits Strategy Call✨Schedule your Purpose to Profits Strategy Call, where we'll harness the power of the AIM High system to chart your path to success. In this visionary session, we will:✔️ Align: Uncover your authentic purpose and core values, ensuring your business vision resonates with your deepest aspirations.✔️ Ignite: Craft compelling elements of your vision that will ignite your passion and set the stage for growth.✔️ Manifest: Develop a concrete next-steps action plan to turn your big dreams into tangible results, bridging the gap between purpose and profits.Let go of limitations and embrace the power of possibility as we pave the way for your purpose-driven success and results. https://go.oncehub.com/ConnectwithCarolyn
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72
Making Profitable and Purposeful Decisions
In this episode of One Small Change, Yvonne McCoy welcomes Beth Johnston, a dynamic sales trainer with over 35 years of expertise, to share how a seemingly small decision led to a profound transformation in her professional journey. The conversation dives deep into the universal nature of sales, the importance of identifying and standing in your unique value, and busts common myths and blocks entrepreneurs — especially heart-centered women — face around profit and selling. The guest also shares practical advice for building trust, communicating authentically, and reframing selling as serving. Whether you’re struggling to define your target market or hesitant about claiming your worth, this episode is packed with actionable insights and empowering encouragement.Guest Bio:Beth Johnston is a veteran sales trainer and consultant with over three decades of hands-on experience helping companies and entrepreneurs skyrocket their sales performance. Renowned for her unique ability to simplify the sales process and foster rapid growth, Beth is a sought-after coach for individuals and businesses ready to unlock their potential. Her passion lies in helping people discover their unique strengths, communicate authentically, and sell with integrity — all while enjoying greater freedom, profitability, and sense of purpose.Chapters:00:00 Buyer and Seller Dynamics04:53 "Initiative Leads to Success"08:43 Honest Sales Advice Lessons10:35 "Service, Not Selling"14:12 "Trust Drives Business Success"19:40 Entrepreneurship: Defining Market & Value21:40 "Complimentary Consultation: Discover Uniqueness"23:51 "Sell More, Gain Freedom"26:48 "Fueling Growth Through Podcast"29:59 "Best Wishes for All"Quote from the Guest:“Trust is the reason you sold today because the person on the other end of the conversation, on the other side of the transaction, trusted you.”Link:Beth offers a complimentary 30-minute consultation to share your goals and challenges when it comes to selling. Schedule your consultation here: https://cal.com/bethjohnston
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71
Align, Empower, and Protect Your Energy
In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy is joined by Michela Quilici, a business navigator and leadership expert who shares how embracing alignment, self-leadership, and intentional small shifts can spark remarkable transformation in both business and life. The conversation dives deep into the importance of bringing your whole self to your entrepreneurial journey, leading teams with empowerment rather than micromanagement, and redefining success on your own terms. Listeners will leave with actionable steps for integrating vision and values into their day-to-day, and discover how to build sustainable momentum by leading beyond limits.Guest Bio:Michela Quilici is a seasoned business growth and leadership coach with 15 years of experience helping entrepreneurs and business leaders turn their visions into reality, accelerate growth, and evolve from chief firefighting officers to true CEOs. She’s the founder of Ladies Who Lead Global, a movement committed to empowering women around the world to step into leadership and live beyond conventional boundaries. Her approach uniquely blends strategic systems with core values and self-leadership, making her a sought-after navigator for business transformation.Chapters:00:00 "Business Navigation for Leaders"04:21 Unified Living: Business & Life08:01 "Building Capacity for Growth"12:39 Empowering Teams Through Leadership16:34 Business Success: Systems & Vision19:56 "Leading Beyond Limits"22:18 "Leading with Confident Boundaries"25:26 "Subscribe, Share, Grow Together"Quote from the Guest:"Leading beyond limits is really all about protecting your priorities and protecting your energy and giving yourself permission to say no with love, with confidence, knowing that you've got a path and being clear and confident on that pathway at whatever stage of business you're in."Link:Grab your free guide, 10 Ways to Lead Beyond Limits, at: ladieswholeadglobal.com
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70
Turning Expertise Into Income
This episode of The One Small Change podcast dives deep into the art of messaging and its transformative impact on entrepreneurial journeys. Host Yvonne McCoy is joined by Ellen Finkelstein, a guest who shares how writing her first book out of necessity ignited a successful career in technical writing, online products, and coaching, all from her own living room. The conversation reveals that pinpointing not just your knowledge, but also the implementation and the unique way you deliver it, is what attracts the right clients. The episode is packed with practical advice for discovering your core strength, addressing clients’ true pain points, and the importance of validation and self-assessment. Listen in for real stories, actionable insights, and an honest look at what it takes to stand out, be understood, and make your mark in today’s competitive business landscape.Guest Bio:Ellen Finkelstein is a multi-published author, online business coach, and expert in creating clear, actionable messaging that attracts clients. Starting her career after writing technical books for major publishers, she pivoted to self-publishing, building websites, digital products, and training courses on topics like AutoCAD and PowerPoint. Ellen now teaches entrepreneurs how to clarify their niche, message, and unique value to connect effectively with their ideal audience.Chapters:00:00 "AutoCAD Book Proposal Pitch"05:21 Self-Publishing Sparked My Career09:59 "Bridging the Knowledge Gap"10:53 Identifying Problems to Engage Audiences16:53 Discovering Your Unique Value17:51 "Understanding and Defining Your Work"23:48 "Focus, Consistency, and Solutions"25:57 "Free Workbook & Self Assessment"28:53 "Podcast Growth & Impact Insights"31:20 Grateful Farewell MomentQuote from the Guest:"When you think more deeply about your message and write it both knowing what you do, listening to what other people think you do, and come out with something that explains what you do concretely and uniquely, then all of a sudden, it's like lights go on in the people who hear you."Link:Download the tools you need at: https://www.changetheworldmarketing.com/freebies/
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69
Designing Your Business Around the Life You Want
On this episode of One Small Change, our guest, Jessica Koch, shares how designing your business around the life you want leads to meaningful growth—without burnout. Learn practical steps to outsource efficiently, master consistency, build accountability, and prioritize revenue-driving tasks. Real-world stories from launching her agency and making space for both family and business illustrate simple, powerful shifts that can radically improve your results and satisfaction. Whether you’re just starting out or ready to expand, these actionable insights will help you transform overwhelm into a life—and business—you love.Guest Bio:Jessica Koch is a seasoned sales and marketing consultant with decades of experience, an Italian mother of seven, and founder of a thriving virtual assistant agency. Passionate about helping entrepreneurs design businesses that serve their lives (not the other way around), Jessica brings energy, practical wisdom, and a knack for actionable systems. She’s also a longtime podcast host, tech innovator in automation and AI, and dedicated community builder.Chapters:00:00 "One Small Change" Podcast Introduction03:35 "Balancing Business and Personal Life"08:04 "Hippie Reflections: Tie-Dye & Thrift"11:34 Adaptable Problem-Solving Mindset15:40 Tough Love Accountability Partner16:37 Accountability and Frequent Check-ins20:39 Launching First Personal Event Series23:21 "Now is Later, Sooner"Quote from the Guest:“Now is later, sooner—so do it now.”Link:"TOP 10 THINGS TO CONSIDER WHEN CREATING AN AI AGENT FOR YOUR BUSINESS"Thinking about integrating AI agents into your business? Whether you’re automating customer service, sales, or workflows, this guide will help you make informed decisions before diving in.This is a must-read for entrepreneurs who want to harness AI but don’t know where to start!Link: https://go.jessicalkoch.com/widget/form/NGvucei9jhtAO80tWckB
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68
Sprints, Success, and Clarity for the Last Quarter
In this solo episode, Yvonne McCoy brings her nearly 30 years of entrepreneurial expertise to share a powerful quarterly clarity check-in designed to help business owners and professionals finish the year strong. She introduces her simple but effective "Strategic Steps" framework—Stop, Think, Evaluate, Proceed, Succeed—to assess where you are, clarify your focus, and amplify results. Yvonne explores the importance of doubling down on what works, celebrating incremental wins, and leveraging sprints for productivity. She also discusses current trends in coaching and business, including the need for flexible offerings, actionable coaching sessions, and fostering community among clients. The episode is packed with practical tips, mindset shifts, and the encouragement needed to keep moving forward, one small change at a time.Chapters:00:00 Maximize Podcast Impact Efficiently05:35 "Focus, Evaluate, Optimize"07:14 "Prioritize and Measure Your Energy"10:31 Step-by-Step Success Strategy13:58 "Think Big, Plan Strategically"17:15 Flexible Short-Term Engagements21:43 "Subscribe, Engage, Innovate, Persist"24:00 Embrace Change, Stay CuriousQuote:"Clarity comes from getting rid of the fuzzy stuff, you know, and not adding more stuff. Clarity can be a real accelerator."Link:bookacallwithyvonne.com
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67
The Expert Approach to Free Business Publicity
In this dynamic episode of The One Small Change Podcast, host Yvonne McCoy welcomes Rob Lange - The Expert Expert, who demystifies how entrepreneurs and small businesses can leverage press and media as powerful, accessible, and free marketing tools. Drawing from decades of experience with high-profile clients, our guest shares transformative moments that highlight the tangible benefits of media exposure. The conversation uncovers common misconceptions, explains effective strategies for crafting media-friendly stories, and offers practical first steps for any business owner ready to get noticed—without spending a dime on advertising.Guest BioRob Lange, known as The Expert Expert, has nearly 40 years of experience helping entertainers, entrepreneurs, and business owners structure and elevate the business side of their creative ventures. Having worked with industry legends like Richard Simmons, Suze Orman, Robert Kiyosaki, Orville Redenbacher, and Michael Jordan, Rob specializes in harnessing the press and media as business assets. Through coaching, courses, and hands-on guidance, he empowers clients to secure meaningful media exposure, build lasting credibility, and stand out in their industries—all using systems and approaches he’s refined over decades.Chapters:00:00 "Media as a Business Tool"03:40 Last-Minute Celebrity for Kmart Event08:00 Expanding Media Landscape10:36 Press Release Screening Process13:35 "Crafting Messages for Media Success"17:09 The Power of Media Presence21:11 Media Accessibility for Entrepreneurs25:07 "Free Press Media Marketing Guide"27:06 "Long-Form Media Evolution"30:11 "Embrace Change: Stay Curious"Quote from the Guest:“Press and media is something that's available to all businesses. It doesn't matter what you do. I have yet in almost 39 years found a business that we haven't been able to help or hasn't been able to utilize this… once you learn how to do it, it's a forever skill that you can do over and over as often as you want.”Link:To claim your gift of The Expert’s Guide To Press & Media Marketing & Promotion visit https://pages.theexpertexpert.com/specialreport?sa=sa00380038654eb1dee30aa2e1f716418c5d8831d7
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66
Reinvention and Standing Out
In this episode of The One Small Change Podcast, Dr. Richard Kaye shares how transforming his professional life began with a small, intuitive decision that led him down a completely new path. From a thriving chiropractic career to working with entrepreneurs on amplifying their visibility, Dr. Kaye discusses the power of stepping outside comfort zones, listening to inner guidance, and leveraging publicity to accelerate momentum. He dives deep into the mindset shifts and practical strategies behind standing out, embracing discomfort, and building credible influence through association and media presence. Listeners will discover how even the smallest changes can make a remarkable difference in both personal and professional growth.Guest BioDr. Richard Kaye is a celebrated business growth strategist and former chiropractor who built a highly successful practice in San Diego before pivoting to serve entrepreneurs. Renowned for his expertise in publicity and relational marketing, Dr. Kaye empowers clients to elevate their influence and visibility using proven techniques from his own expansive career. Through consulting, speaking, and collaborative events, he continues to guide professionals toward transformational change.Chapters:00:00 One Small Change Podcast Introduction04:55 Trust Your Inner Guidance06:30 "Embrace Uncomfortable Growth"10:22 "Recognizing True Talent Potential"13:15 Leveraging Information for Credibility18:53 "Television Foray and Top Talent"21:28 "Legacy of Launching Success"23:45 "Engage and Transform Your World"Quote from the Guest:"When you step into uncertainty... that's where life changes. That's transformation. None of us are built to play small. We're all on this planet to give our gifts."Links:How to leverage any publicity you have, or will have.http://richardkaye.com/leverage
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65
Selling With Soul Through Consistent Speaking and Authentic Marketing
In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with event strategist and speaking coach Cari Brunton, who shares her inspiring story of transforming her business during the pandemic. Cari opens up about the rocky transition from live events to virtual webinars, the valuable lessons learned from initial failures, and how embracing authenticity became the cornerstone of her success. Listeners will get actionable insights on connecting with the right audience, leveraging their unique energy, and why focusing on speaking as a marketing strategy can accelerate business growth. This episode is packed with tips on showing up consistently, finding the right communities, and crafting workshops that sell—not just entertain.Guest BioCari Brunton is an event strategist and speaking coach with a deep background in nonprofit fundraising, public speaking, and marketing. After shifting her business from live event planning to virtual webinars during the pandemic, Cari’s passion is helping entrepreneurs find their voice, embrace their authentic selves, and turn speaking opportunities into clients. Her approach blends practical sales psychology with real-world experience, guiding clients to connect, engage, and thrive in today’s dynamic business landscape.Chapters:00:00 "Exploring Transformation with Yvonne McCoy"03:23 Early Public Speaking Journey09:46 Mastering Persuasive Sales Speaking11:11 Discovering Unique Coaching Strengths14:24 "90s Gaming Nostalgia: Cruisin' USA"17:31 "Effective Office Hours Strategy"21:46 Entrepreneurship: Value of Community23:27 Prioritize Tasks by Energy Levels29:07 "Podcast Growth and Impact Journey"30:28 Embrace Change, Embrace UncertaintyQuote from the Guest:“If you don’t like your marketing, stop doing it. Find something you do like. There’s so many tactics out there, guys. Find the ones you like. Stick with them. Your business will go further.”Links:7 Questions to Ask Before Accepting a Speaking Gighttps://redbucketevents.com/yvonne/
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64
How Removing a Contact Form Sparked Business Growth
In this episode of One Small Change, Yvonne McCoy welcomes Robbie Samuels, a dynamic entrepreneur who shares how one seemingly insignificant decision—replacing a traditional website contact form with specialized Google Forms—sparked tremendous transformation in both business efficiency and quality of client interactions. This episode dives into the power of small, intentional tweaks to streamline processes, filter for the right clients, and build more meaningful business relationships. Listeners will hear practical strategies about matching with ideal clients, building referral systems, and using technology to support personal strengths, all while staying true to yourself as an entrepreneur.Guest Bio:Robbie Samuels is a multi-passionate entrepreneur with experience as a book launch strategist, professional speaker, business coach, podcast host, virtual event designer, and executive Zoom producer. Known for designing impactful systems and sharing actionable insights, our guest helps authors and entrepreneurs launch successful offers, connect with the right clients, and leverage their unique networks for growth.Chapters:00:00 One Small Change: Transformation Insights05:29 Prospect Organization System Setup08:41 Open Coaching for Aspiring Authors09:33 Niche Strategy: Value vs. Volume13:23 "Embrace Three Words"17:08 "Specializing in Women's Business Strategies"20:44 "Redefining 'Ideal Client'"23:56 Effective Book Launch Strategies28:49 AI Automates Google Form Creation30:38 "Supercharge Business Through Connection"Quote from the Guest:“Show up and offer value. That was all I was trying to do, and that's all I'm still trying to do.”Links:Grab your free resources from Robbie Samuels:smalllistbigresults.combooklaunchbrainstorm.com
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63
From Musician to Million-Dollar Entrepreneur
In this episode of The One Small Change Podcast, host Yvonne McCoy explores how small setbacks can be the catalyst for transformative change, as illustrated by guest Wendy Vaughan’s unique journey from aspiring symphony trumpeter to thriving business coach. Wendy shares how a personal career disappointment led her to entrepreneurship, the importance of crafting your business around your authentic strengths, and actionable advice for building a values-driven and profitable venture. Listen in for insights on messaging, pricing with confidence, honoring your superpowers, and the mindset shifts needed to build a business you love—your way.Guest Bio:Wendy Vaughan is a heart-centered business success coach, known as the “Chief Paradigm Shifter,” who empowers specialists in coaching, consulting, and healing to build thriving six-figure businesses. Drawing on her early career in music and a powerful transition into entrepreneurship, Wendy has helped countless entrepreneurs break free from self-doubt, own their value, and develop signature offers that attract ideal clients. Her practical strategies and resonant storytelling make her a sought-after mentor for those looking to make both an impact and a sustainable income.Chapters:00:00 "From Musician to Music Business"05:11 Embracing Failure for Problem Solving07:36 "You Don't Need Fixing"11:12 Entrepreneurial Clarity and Value Pricing14:43 Effective Self-Introduction Strategies18:57 "Reevaluating Income Aspirations"23:01 "Effective Value Positioning Strategy"26:50 Believe in Your Unique Solution31:23 "Supercharge Your Business Connections"32:22 Passion as a Purposeful Business PathQuote from Guest:“If you felt that sense of, I can make a difference…then hang on to that passion, because that is a purpose and that's a gift that you've been given. And with the right strategy and the right support, there is no reason that you cannot have a thriving business.”Link:Free Guide: How to Confidently Raise Your Rates
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62
Lean In, Let Go, Leap Forward
In this episode of One Small Change, Dr. Heather Tucker joins Yvonne McCoy for an inspiring conversation about finding true harmony between life and business. Dr. Tucker shares her journey from a successful career in information technology to becoming a business and life harmony coach. She highlights the importance of emotional intelligence, breaking free from patterns of chaos, and aligning with one’s soul purpose. Dr. Tucker also discusses simple yet powerful strategies for recognizing inner resistance, embracing change, and using calm to propel forward—offering tangible steps for entrepreneurs to create more time, freedom, and fulfillment in their lives.Guest Bio:Dr. Heather Tucker is a business and life harmony coach and trainer who specializes in helping entrepreneurs increase their calm, confidence, and cash flow. With a background in information technology and years of experience as a government researcher, Dr. Tucker pivoted her career to empower others to achieve emotional freedom, authentic success, and a more balanced life. Her coaching work emphasizes the integration of emotional intelligence, mindset shifts, and actionable strategies for long-lasting transformation.Chapters:00:00 Entrepreneurial Peace and Fulfillment05:50 "Finding Joy in Authentic Paths"07:24 Balancing Logic and Emotion12:54 "Maximize Energy, Minimize Effort"16:52 "Resilience and Positive Thinking Choices"19:50 Breaking Patterns for Growth22:46 Embracing Calm Amidst Chaos27:03 "Embracing Daily Change"29:06 "Lean In to Leap Forward"Quote from Guest:“When we actually acknowledge our feelings and are in that emotional intelligence, emotional wisdom, mental and emotional wellness and harmony, it actually allows us to even attract more of what we want because we know who we are.”Links:7 Secrets to More Biz/Life Harmonyhttps://anotherlevelliving.com/harmony/
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61
Building Stronger Connections by Embracing Change and Curiosity
In this inspiring episode of One Small Change, host Yvonne McCoy welcomes a special guest, Mark Entrekin, to explore how unexpected moments and seemingly small decisions can spark profound personal and professional transformation. The conversation dives into overcoming adversity, breaking down prejudice and anger, the importance of focusing on long-term improvement, and how unity and curiosity lead to stronger relationships and meaningful change. Listeners will come away with practical tools for fostering growth—individually and within organizations—by shifting mindsets, asking better questions, and embracing the power of small, intentional changes.Guest Bio:Mark Entrekin is a dynamic speaker, coach, and founder of Reality Focused Dynamics, dedicated to helping individuals, couples, and organizations achieve unity and lasting success. Drawing on a remarkable personal journey that began with a life-changing accident and led him from a technical IT background into transformational coaching, Mark specializes in dismantling division, managing anger, and building stronger connections. Known for his creative use of memorable acronyms and practical strategies, Mark empowers others to move from frustration and stagnation to clarity and positive action.Chapters:00:00 "Exploring Transformative Small Changes"05:51 Blood Transfusion Experience07:10 "Unity and Equal Parenting"09:51 Generational Trauma and Wartime Memories14:55 Managing Anger for Entrepreneurial Success17:51 "Research, Connect, Engage Positively"21:58 Deepening Understanding Through Repetition23:35 "Change vs. Long-Term Improvement"28:32 "Achieving Unity Guide"29:37 "Make Learning Last"32:54 Embrace Change and CuriosityQuote from the Guest:“We are or at least can be as awesome as we choose to be. But we first have to make that choice.”Links:Get your copy of Mark’s “Achieving Unity Guide to Help End Frustration, Disconnection and Prejudice”https://www.MarkEntrekin.com/achieving-unity-guide
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60
Meaningful Podcast Conversations Are The Bridge to Profits
In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with podcasting expert Lyndsay Phillips to dive into how entrepreneurs and thought leaders can leverage podcast guesting more strategically than ever before. Lyndsay shares practical insights on moving beyond passive guest appearances to crafting intentional, results-driven conversations that actually convert listeners into leads and clients. From clarifying your objectives and weaving your offer naturally into interviews, to selecting the right shows and guiding the host with smart prep work, this conversation is packed with actionable advice. Tune in to learn the essential mindset shifts and tactical steps that will transform the way you approach podcast guesting—and help you maximize every single opportunity.Guest Bio:Lyndsay Phillips is a seasoned podcasting strategist with nearly a decade of experience in the industry. She specializes in helping entrepreneurs become high-converting podcast guests by crafting conversations that seamlessly bridge audience needs to expert offers. Lyndsay’s approach focuses on putting control back in the hands of guests, teaching them how to position their authority, repurpose content, and generate tangible results from every interview. As the founder of Smooth Business Podcasting, she’s helped countless clients turn podcast appearances into profitable opportunities.Chapters:00:00 Regaining Control in Podcast Guesting05:21 Podcast Guesting Strategy for Profit07:46 Why Have a Podcast Guest?12:41 Reversing Engineering Your Offer16:52 "Efficient Podcast Guest Booking Options"20:32 Interview Question Prep for Hosts21:51 Transformative Interview Strategy Shift28:19 Non-Techie's Love for AI30:24 Overcoming Imposter Syndrome in PodcastingQuote from the Guest:“It’s not just enough to post about the episode, it’s gone live…and as a guest, rely on the host to do all the heavy lifting and the promotion…Repurpose, create a blog post, get the raw video, put it in YouTube, pull out little tips, email your list…re-use that content. Don’t be afraid to use it for your own gain.”LinksGrab Lyndsay’s guide “Crickets to Clients: 5 Shifts to Turn Podcast Interviews into Real Results”https://www.leverageyourpodcast.com/clients
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59
Escaping the Corporate Lie and Mastering Authentic Speaking
In this episode of the One Small Change Podcast, host Yvonne McCoy is joined by Sylvain “Sly” Haché, who shares his extraordinary journey from corporate burnout and self-destructive habits to a life of purpose, clarity, and entrepreneurial success. Sly discusses the transformative power of asking the right questions, the lies we’re told about happiness and work, and the pivotal role of authentic public speaking in personal and business growth. Listeners will hear practical tips for overcoming fear of public speaking, breaking free from limiting narratives, and embracing curiosity and resilience on the path to creating impact.Guest Bio:Sylvain Haché, known to friends as Sly, is a public speaking expert and former chronic stutterer turned international speaker. After a life-altering moment, he left behind self-destructive habits and a corporate lifestyle to create a business helping others communicate with confidence and authenticity. Sly has developed systems and algorithms that have supported entrepreneurs and thought leaders in crafting compelling messages, overcoming stage fright, and achieving financial freedom through public speaking.Chapters:00:00 "Exploring Change with Sly"05:05 Life Transformation Through Marketing08:39 Crisis of Career Expectations12:10 Curiosity Over Judgment Transforms Outcomes16:14 Overcoming Stuttering with Confidence18:31 "Humble Lessons in Training"20:22 Tailored Confidence-Building Strategies26:23 "Encouraging Curiosity and Engagement"27:50 Embrace Change; Stay CuriousQuote from the Guest:“The only way to escape the cycle of suffering we all seem to be stuck in is for each and every one of us to learn to deal with our emotions and our states of mind without hurting any sentient beings, including ourselves.”LinksGo to https://www.nextlevelpublicspeaking.com/newsletter and subscribe to the newsletter to receive bonuses.
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58
The Art of Clear Messaging and Building Authority
In this episode of the One Small Change podcast, host Yvonne McCoy welcomes instructional design expert Andrew Chesnutt, who unpacks the pivotal moments that shaped his entrepreneurial journey and commitment to effective communication. Together, they explore the profound impact of translating complex ideas into accessible, engaging formats—whether in corporate training, keynote speaking, or podcasts. Andrew shares real-world stories spotlighting how clarity and authority are essential for genuine connection and business growth. The conversation is rich with actionable advice about identifying client needs, structuring compelling presentations, leveraging podcasts for relationship-building, and harnessing the power of clear messaging. Listeners will be inspired to rethink how they communicate, make small but transformative tweaks to their strategies.Guest Bio:Andrew Chesnutt is an accomplished learning industry veteran and entrepreneurial strategist, dedicated to transforming complex ideas into engaging, actionable strategies that drive business growth. With over 20 years of experience spanning pharmaceutical devices, real estate, and financial education, Andrew specializes in building authority through clear communication—whether on stage as a keynote speaker or behind the mic on podcasts. Renowned for his ability to break down intricate concepts and create lasting impact, Andrew empowers professionals and entrepreneurs to find clarity, unlock their unique value, and foster meaningful connections that fuel personal and professional transformation.Chapters:00:00 Cumbersome Compliance Document Task03:47 "Engaging Over Punishment in Presentations"08:51 Assumptions in Communication Contexts11:54 Improving Communication Through Understanding14:59 "Cut Through the Noise"18:24 Podcasting's Conversational Power & Impact23:13 "Streamlining Thought Structure for Entrepreneurs"26:03 "Podcast Engagement and Growth Appeal"27:41 "Clarity Over Data Overload"Quote from the Guest:"A confused buyer won't buy."Links:Interested in working with Andrew? Check out The Authority Forge: http://Theauthorityforge.comEmail Andrew directly: [email protected] Andrew on LinkedIn: / andrewchesnuttFollow Andrew on Instagram: https://www.instagram.com/andrewchesn…
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57
Redefining Summer to Boost Business Productivity and Personal Joy
In this episode of the One Small Change Podcast, Yvonne McCoy shares her quarterly Clarity Check-In, encouraging entrepreneurs to challenge the myth that summer means business slowdown. She introduces her 'Productivity Ahead' model, provides actionable ways to maximize energy and focus during the third quarter, and explores how to balance business growth with personal priorities. Through personal stories and practical tips, Yvonne reframes summer as a unique opportunity for both pleasure and productivity, offering strategies to accelerate progress and maintain momentum for the rest of the year.Chapters:00:00 Adjusting Summer Priorities04:38 Prioritize: Awareness and Elimination08:34 Summer Prioritization and Planning09:29 "The 45-Minute Hour"12:35 Maximize Summer for Success17:16 "Reprioritize with Intention"19:24 "Sustain Momentum, Adapt Strategies"22:25 "Embrace Change, Share it"Quote:"Summer is the time when I think you get to prioritize pleasure and business growth at the same time and have a lot of fun doing it."Link:bookacallwithyvonne.com
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56
Success Through Routines, Community, and Collaboration
In this episode of the One Small Change podcast, host Yvonne McCoy sits down with a dynamic serial entrepreneur and community builder, Summer Diya Selva, who shares her journey of transformation through small, consistent changes and a powerful morning routine. The conversation dives deep into how the simple act of gathering people and nurturing authentic connections online has sparked both personal and professional growth. They discuss launching impactful communities, the ins and outs of successful collaborations, and overcoming mindset blocks that hold entrepreneurs back. Listeners will walk away inspired to take meaningful action, build stronger networks, and implement the actionable steps shared in this conversation.Guest Bio:A passionate entrepreneur and natural community builder, Summer Diya Selva has a lifelong history of initiating projects and bringing people together, from starting a lemonade stand at age four to organizing thriving online communities. She is the founder of the Connections networking group and Fab Collabs community, as well as the creator of the Savvy Solopreneur magazine. Her mission centers on fostering authentic relationships, empowering solopreneurs, and encouraging collaborations that lead to collective growth and success.Chapters:00:00 "Life-Changing Impact of the 5am Club"05:29 Unexpected Path to Business School09:32 Embracing Change and Connection12:07 Weekly Networking Hour13:19 Networking: Building Collaborative Relationships17:08 Unique Power: Connecting People Safely22:27 Aligning Values in Collaboration25:12 "Prepare Before the Crisis"28:37 "Join Supportive Communities"30:58 "Engage with Our Business Podcast"33:15 Stay CuriousQuote from the Guest:"Drop that syndrome. Get started."Linkshttps://diyaselva.com/https://ca.linkedin.com/in/diyaselvaKonnections: https://konnexions.ca The Savvy Solopreneur: https://konnexions.ca/the-savvy-solopreneur
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55
How Pausing Fuels Entrepreneurial Growth
This episode of The One Small Change Podcast features a dynamic and insightful conversation about resilience, authenticity, and the power of publicity. Yvonne McCoy is joined by Jill Lublin an expert in media and publicity, who shares her transformative journey through unexpected life changes—including a severe injury that forced her to pause and reexamine not just her business, but how she connects with others. She reveals the importance of learning to receive help, embracing vulnerability, and shifting business models in changing times. Listeners will gain actionable tips on staying visible, being authentic with their stories, and owning their unique messaging to better attract and serve their audiences.Guest Bio:Jill Lublin is an international speaker, bestselling author, and expert in publicity and media strategy, affectionately called the “media magnet.” She has authored four books, including "Guerrilla Publicity" and "The Profit of Kindness," and is known for teaching publicity mastery and running kindness circles. Her career is dedicated to helping entrepreneurs and business leaders expand their impact, enhance their visibility, and amplify their voices through authentic messaging and creative publicity methods.Chapters:00:00 Embracing Change and Receiving03:41 "Adapting to Media Changes"09:36 Navigating Change's Neutral Zone10:23 Embracing Change in Business15:22 "Taking Control of Your Message"17:31 Create Your Own Opportunities19:53 Lessons on Effective Communication24:35 Subscribe and Engage for GrowthQuote from the Guest:“Your message matters. Publicity is a vehicle to get you out there, to magnetize you, to monetize you, and to multiply you. And as I like to say, to get you seen, to get you heard, and to get you paid.”Links:Jill Lublin's Publicity Action Guidehttps://jilllublin.isrefer.com/go/Action/ymcoach4/Jill Lublin's Monthly Kindness Circleshttps://jilllublin.isrefer.com/go/kindnesscircles/ymcoach4/
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54
Make Your Business Stand Out in a Crowded World
In this insightful episode of the One Small Change podcast, host Yvonne McCoy sits down with a branding and clarity expert, Orly Zeewy, to explore how entrepreneurs—especially women—can clarify their core message and embrace their unique strengths. The conversation dives into why identifying your “zone of genius” is crucial for standing out, why authenticity and energy matter more than credentials, and how focusing on the true transformation you offer can attract the right clients. Packed with actionable advice and encouragement, this episode is a must-listen for anyone who struggles to articulate their value and wants to build lasting, genuine business relationships.Guest Bio:Orly Zeewy is the author of “Ready, Launch, Brand: The Lean Marketing Guide for Startups,” a sought-after speaker, educator, and self-described facilitator of light bulb moments. With a lineage of both entrepreneurs and educators in her family, Orly specializes in helping women entrepreneurs clarify and communicate what makes their businesses truly memorable. Her unique approach empowers founders to uncover and confidently share their unique value—so they can go from invisible to unforgettable.Chapters:00:00 "One Small Change: Big Impact"03:32 Educator-Entrepreneur's Passionate Pursuit07:49 Humor Essential for Collaboration12:28 Focus on Building Relationships14:03 Efficient Problem-Solving Approaches16:33 "Attracting Premium Clients"21:27 "Valuing Female Superpowers"24:57 Client-Centric Problem Solving Strategy27:39 "Supercharge Business Connections Weekly"Quote from the Guest:“When we get clear on our value, we stop convincing and start connecting.”Links:Click here to receive your free Brand Clarity Checklist:https://crafty-thinker-1809.kit.com/brand-clarity-checklistCheck out Orly’s book:: https://bit.ly/readylaunchbrand For more information, visit her website: https://zeewybrands.com/
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53
From Invisible to Irresistible Website Conversions
In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with Amanda Roy to uncover the transformative power of making small, intentional changes in your business—especially when it comes to visibility, lead conversion, and online presence. Amanda shares her journey from struggling entrepreneur to finding success through a single, game-changing piece of advice and discusses why monitoring your business data and understanding your customer’s journey are critical for growth. Listeners will take away actionable tips for building websites and funnels that actually convert, the importance of clarity in messaging, and how to make each step count towards future success.Guest BioAmanda Roy is a website and funnel strategist who helps service-based business owners overcome low lead conversion and make more money online. She specializes in designing high-converting websites and funnels, with a strong focus on tracking data and optimizing user journeys. Amanda’s practical and supportive approach teaches business owners to implement small, smart changes that drive meaningful results.Chapters:00:00 Know Your Numbers03:58 "Online Transition Struggles and Discovery"07:27 "Online Presence Essential for Business"10:14 Crafting Effective Client Websites15:13 "Start with Offer First"17:37 Repetition Enhances Message Effectiveness19:50 Understanding Numbers Beyond Scale23:04 "Understanding Modern Customer Journeys"25:45 "Maximizing Business Touch Points"30:35 Business Strategy and Clarity WorkshopQuote:“The thing you do in your business today affects your business three months from now.” Links:Sign-up for Amanda's Workshop:https://go.leadshub.agency/journey-to-yes Amanda's free gift - Free Funnel Audit GPT.:https://go.leadshub.agency/gpt.Website:https://leadshub.agency/
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52
Embracing Video, Facing Fears, and Building Consistency
In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with Nina Froriep, a dynamic entrepreneur who pivoted from a decades-long career in filmmaking to become a digital LinkedIn video coach for service-based business owners. The conversation explores her journey toward location independence, the value of authenticity on video, and the courage required to embrace change—no matter your age or stage in life. Packed with practical tips for overcoming video fears, building a personal online presence, and leveraging small shifts for major transformations, this episode is a must-listen for anyone craving more fulfillment and freedom in their work.Guest Bio:Nina Froriep is an accomplished filmmaker turned online video and LinkedIn coach. After years working globally on film and video productions, she now empowers service-based entrepreneurs to step confidently in front of the camera, harnessing video and live content to authentically showcase their expertise. Passionate about storytelling, reinvention, and helping others grow, she is dedicated to teaching professionals how small shifts—like deciding to work remotely—can create entirely new paths in both business and life.Chapters:00:00 "Embracing Life's Relativity"03:36 Reinventing for Location Independence07:32 "The Queen Agers Movement"10:44 Authentic Connection Over Appearance14:48 Authenticity in Professional Settings19:13 Embracing My On-Camera Self22:25 Experiment and Learn from Mistakes25:34 LinkedIn Engagement Strategy Tips27:23 "Small Change, Big Transformation"29:54 "Change: Simple, Not Easy"Quote from Guest:“What matters is that what we say and what comes out of our mouth is helpful to those people who we want to attract into our ecosystem, our orbit, into our businesses.”Links:Click here to receive the free 5 Steps to a Perfect LinkedIn Post Guide: https://clockwiseproductions.activehosted.com/f/31 For more information, please visit: https://clockwiseproductions.com/
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51
Turning Life’s Transitions Into Business Growth
In this inspiring episode of The One Small Change Podcast, Yvonne McCoy sits down with Cece Schatz, an accomplished transitional and relationship coach, to explore how embracing imperfection and unexpected opportunities can ignite both personal and business transformation. Cece shares her journey of navigating a painful divorce, finding empowerment in community, and stepping into the world of podcasting and digital media. From overcoming fear and self-doubt to marketing strategies and the importance of authentic connections, Cece offers practical steps and uplifting encouragement for anyone ready to break out of their comfort zone, seize new opportunities, and find their path forward.Guest Bio:Cece Schatz, fondly known as the "Doyan of Relationship Building," is a divorce, dating, and life coach dedicated to helping others navigate transitional periods in life. As the founder of The New Streaming Network—home to Going Solo Media, Going Bold Media, and the WGSN-DB Going Solo Network internet radio station—Cece brings together an active community of individuals seeking growth, connection, and inspiration through live media and online groups. Her mission is to empower people to move forward after major life changes with confidence and authenticity.Chapters:00:00 "Small Changes, Big Transformations"03:43 "Birth of Going Solo Network"08:52 Embrace Imperfect Growth12:42 Guidance on Quick Brand Development14:08 "Finding Your Unique Marketing Approach"20:02 Transitional Coach Offers Consultations22:22 "Own the Mic" Book Announcement23:52 "Balancing Personal and Professional Life"27:52 "Rediscovering Innate Genius"30:19 Embrace Change, Stay CuriousQuote from Guest:“Don’t let fear hold you back. Be you. No matter what you do, be you and just go forward.”Links:Cece is offering a free 30-minute consultation—no strings attached. Whether you’re navigating a transition, growing a show, or wanting media insights from someone who’s been there, don’t miss this chance! Contact her at [email protected] more information, visit her website: https://www.goingsolomedia.com/.
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50
How Structure and Routine Spark Unexpected Transformation
In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with special guest, Stefanie Trenholme, to dive into the power of small adjustments—particularly the role of structure and routine—in shaping both personal growth and lasting success. From making the leap to entrepreneurship as a speech-language pathologist to guiding kids and adults alike through learning challenges, our guest shares how routines not only build stability but spark transformation. Listen in for actionable strategies that entrepreneurs and parents can use to implement beneficial habits, support different learning styles, and create a more predictable—and fulfilling—path to their goals.Guest Bio:Stefanie Trenholme is a Los Angeles-based speech-language pathologist with extensive experience running her own private practice. Formerly the head of a speech department, she specializes in helping children with communication and learning challenges and is also the author of a children’s book series focused on routines and language development. Passionate about integrating structure into daily life, Stefanie coaches families on the value of predictability and teaches entrepreneurs how to harness routines for greater confidence, effectiveness, and growth.Chapters:00:00 Transitioning to Self-Employed Speech Therapy03:21 Balancing Structure and Flexibility08:06 Daily Sales Introduction Practice10:22 Adapting Communication Styles14:55 Multimodal Learning Preferences16:45 "Entrepreneurial Learning and Sharing"21:46 "Don't Delay Networking Connections"25:42 Boosting Language Through Routines29:53 Pandemic-Inspired Children's Book Journey32:46 Embrace Change with CourageQuote from Guest:“Structure is really good. The routines are very good. Understand the flexibility, and I think we actually touched on a very important point that when dealing with others in business, to really take in mind, you know, their various learning styles. And even if you're one, somebody else may not be, and you may wanna try to incorporate all learning styles when dealing with people.” Links:Stefanie’s website, littlelolafrenchie.com, offers resources for parents on boosting language through daily routines and details about her children’s books, which are rich in practical routines and easy-to-apply vocabulary tips.
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ABOUT THIS SHOW
Welcome to the One Small Change podcast with Yvonne McCoy, where we explore the transformative power of minor shifts in thinking, habits, and actions. Hosted by entrepreneur Yvonne McCoy, who brings almost 30 years of experience, this podcast features candid conversations with fellow entrepreneurs who have experienced remarkable growth and transformation in their personal and professional lives through small, unexpected changes. From business strategies to health, personal development, and more, each episode offers practical tips for amplifying impact and achieving unparalleled excellence. Join us in uncovering the missing pieces that can catalyze your business and dreams, and stay curious as we navigate the ever-changing world of entrepreneurship. Subscribe now and embark on a journey of bold vision and innovative possibilities
HOSTED BY
Yvonne McCoy
CATEGORIES
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