The Pivot Podcast: Ethical Marketing Strategies for Hairstylists

In a capitalist culture of make more, do more, be more... My worth has been tied to work most of my life. In 2022 my life shattered and it untied my worth from my work. Over the last year in silence I've been going thru the transition to scale my business back.IN THIS EPISODE YOU’LL LEARN:•Being okay with being seen as a "failure" in others eyes•The importance of following your own intuition / guidance• Getting to the crossroads making the decision to step back rather than grow •Choosing motherhood over work culture.- NAVIGATING the in between being okay with feeling lost- Anti capitalist approach to giving back to my community, clients and self by enjoying the slow season of life.YOU ARE NOT ALONE AND SCALING BACK YOUR BUSINESS DOESN'T MEAN YOU FAILED.Listen to the episode if you need more support please reach out below. Get ready to better understand instagram keywords.CONNECT WITH CELESTEWebsite: www.celestethestylist.comInstagram: @celestethestylist

Don't rely on solely social media by nurturing and building relationships outside of posting on instagram, tiktok, facebook etc. Today we cover:- ways to nuture a relationship- Ways to start building your email list- automation to help you nurture the relationship without using AI - a look into the email software I use and ways to start growing your email list thru your websiteREADY TO MARKET YOUR BUSINESS ETHICALLY WITHOUT POSTING EVERY DAY ON INSTAGRAM?Listen to the episode if you need more support please reach out belowCONNECT WITH CELESTEWebsite: www.celestethestylist.com Instagram @celestethestylistBook a 1-1 coaching call with Celeste * Support this podcast by leaving a quick review and start making more sales without the need of social media.

You voted and chose the topic of client experience. Today sharing mistakes made during the inquiry and booking process using my own life experience of having to replace my roof. So many amazing lessons that we can implement in our own business because we are experts but our clients don't know what we know.IN THIS EPISODE YOU’LL LEARN:- Standing out from the rest- pricing transparency - The importance of consultation- Being the face of your business but not being in it? the disconnect that led to lack of trustREADY TO MARKET YOUR SALON BUSINESS ETHICALLY WITHOUT POSTING EVERY DAY ON INSTAGRAM?Listen to the episode if you need more support please reach out belowCONNECT WITH CELESTEWebsite: www.celestethestylist.comInstagram: @celestethestylistBook a 1-1 coaching call with Celeste

Ready to start booking clients without having to post every day on instagram or social media? Then this episode is for you.Get ready to say goodbye Hashtags# hello keywords with better understanding of how to do it with strategy.IN THIS EPISODE YOU’LL LEARN:•What Keywords actually looks like in your content as a hairstylist and business owner• A sneak peak into the visibility framework I've used for the past few months• Stop overthinking your content•The mindset shift that you need so clients can self qualify and start getting new inquiries from clients that are not price shopping you.READY TO MARKET YOUR SALON BUSINESS WITHOUT POSTING EVERY DAY ON INSTAGRAM?Listen to the episode if you need more support please reach out below. Get ready to better understand instagram keywords.CONNECT WITH CELESTEWebsite: www.celestethestylist.comInstagram: @celestethestylistEmail: [email protected]

It's nearly impossible to think of having a business and not thing you have to start marketing on social media. It's no secret that social media can help you business but what made me make the switch back in 2019..This is the introduction podcast to my marketing without social media series. Yes! I will be sharing what tools im using and mindset reframes but before that I wanted to share:-What social media addiction looked like for me- the moment that changed everything- the 60 day post everyday challenge that confirmed posting more on social aka instagram is not the answer- a intro into my understanding of capitalism and anti capitalism (just my experience really diving deep into research) Before you ignore this i've had 13 organic publications. They are not paid and not posting every day on social media /instagram.I share what kind of results I got recently while on my 4 day vacation/road trip without posting on my bridal hairstyling instagram page.Hope this real life experiences help you see we can do things differently and thank you for being part of the community.I want to invite you if you are ready to do marketing without social media to my upcoming class.My class on email marketing for hairstylists and beauty entrepreneurs will be on 2/23/26 via zoom. If you are ready to GROW your business online presence with email marketing click here

Living in the United States currently has been going thru many hard things collectively and also depending what state you are in. It's important we give each other empathy to the ones that want to speak up and those that don't.I talked about the consequences to my business for sharing my beliefs and empathy in such a hard time more important than ever.Next week will go back to marketing episodes but wanted to share this in case it may be helpful to one of you.Hope is my word of 2026. Hope for a better world, hope for change, hope for a better today and tomorrow. Remember is okay to take a break and talk about that as well in this episode.Amy Porterfield

What does manifestation really mean? Why I don't believe in it and how it has change my life and business.In this conversation go over the journey go from a broke single mom, cash advances, to having 2 successful businesses, savings and removing my broke ass lack mindset.If you’ve ever wondered why you’re manifestation is not working all the time, this episode is for you!You can follow celeste @celestethestylist on Instagram.Watch full episodes of celestethestylist on YouTube.

After utilizing it for years the 💡 bulb moment happened. After attending a class is not only me. How this tool is affecting creativity in other business owners utilizing it. This is not a shaming episode it’s more of let’s look into it.And my own observation seeing where everything is going and the importance of not losing your voice and sharing your experiences that make you… Well you! Your originality Take what resonates and do your own research on how much water chatgpt uses and other things to consider with this tool.🌻If you could please Leave a review to support this podcast

No fear mongering and no matter the changes that are here or may come, having gone thru the 2008 housing crash and well weall went thru 2020 one thing is for sure...We all can thrive with preparation. I asked in the email community and they said Yes! to this episode. I've had to learn to better manage my money thru the years. Today sharing lessons from 2020 and 2008 that I’ve applied to recession proof my business. Take what resonates and leave the rest behind.

You want to promote your business but it’s holiday season and the kids are on school break 🫠 Or maybe they got out early release for a week at 12pm 🕛 before their break ☕️me this week🙋🏻‍♀️This episode is for you. Will cover today:-Choosing where to do post - The time saving hack I do to post consistently - Making social media easy and in a way it supports your current mom life season while still showing up for your business Want more support 🎉 dm on instagram @celestethestylist

Kindness in our communication and social media marketing matters. Ways to check in and stories behind it being more aligned with the business model I’ve created for my clients vS doing what everyone says we should.Talk about the memes, color corrections, and communication tips.Take way resonates with you and leave the rest behind ♥️🫶🏽 kindness matters specially during the Holiday season kindness goes a long way

In this episode I've shared what I've done before as a booked out hairstylist during the holidays Vs. If you want to promote your business without discounts or special discounted pricing.This strategy is infused with actual trainings, I've attended from pinterest directly and also from 2 of my coaches.In this episode I answer:- if you have no time to post? no worries, got a plan for you- What to post and say to create demand and awareness of your service- moving past the chaos of limiting beliefs and more...

Perfection is impossible!We’re diving deep into the massive problem of plastic packaging in the beauty world—from the salon back bar to your shower at home. @celestethestylist sits down with Dawna, co-founder of Refill Mercantile , a low-waste refillery dedicated to sustainable alternatives.Dawna cuts through the greenwashing to expose how big retailers are misusing plastic, giving us a confusing and broken recycling system. Crucially, we discuss how the philosophy of "progress, not perfection" can empower both hairstylists and consumers to make small, impactful changes that create real change.In this episode, you will learn:For the Stylist/Salon: Actionable steps to reduce plastic waste in laundry, client retail, and back-bar essentials.For the Consumer: How to shop smarter, the truth about product recycling, and how to start your personal refill journey.The Refillery Model: Why community-based refill shops like Refill Mercantile are the future of low-waste living.It doesn't take perfection to make a difference—it just takes a first step.Guest: Dawna, Co-founder of Refill Mercantile | Socials: @refillmerc ⁠| Website: refillmercantile.com⁠Follow the podcast for more tips to make your business and life more sustainable!

What is perimenopause? How did it show up? What does it feel like? How am I starting to navigate it as a mom, business owner, and woman? That's what today's video is about. Sharing my experience and solutions this far.Disclaimer: this is not medical advise just for informational purposes. Consult your qualified medical professional.Energy vitamin I’m loving in the morning ☀️Vitamin D3, magnesium dropper to calm down and sleep better and hour before bed 🛌

Sometimes life or things going on in the world can feel heavy and there has been so many times I don’t want to show up🥺 so how do I do it???Today sharing bts how I continue showing up while honoring my feelings.Today’s episode sharing:🕯️Sharing my beliefs ended up in unfollows and how I navigated that 🕯️ Remembering my why! How it helped me to show up for my business🫶🏽taking time for self cafe 🫶🏽it’s fucking hard showing up as me when others can be affected by it 🩷 choosing to take a step back according to other beauty pros means taking a step forward to my own meaning of abundance Make sure to subscribe as we dive next week into perimenopause 😂 oh yeah life has been wild

Pinterest did a webinar this month on promoting products for your business during the 2025 holiday season!Today’s episode share my notes 📝 ✅ How soon should you start promoting?✅ Marketing lessons they shared from 2024 from other bigger companies that we can learn from ✅ The biggest takeaway when marketingOur own business This episode is something I’ve been doing this past years so tune in and although it’s the end of summer ☀️ Marketing for the holidays starts sooner than we think 🤔 📍Are you New to Pinterest Grab Get Started Free guide for Hairstylists below :https://celestethestylist.myflodesk.com/nteqackqfr

In this deeply personal episode, I share my experience with getting Botox—not for beauty, but to treat my chronic migraines. As a hairstylist constantly around conversations about beauty and aging, this experience gave me unexpected insight. While the Botox helped my migraines (and, yes, smoothed out my forehead), it also sparked a deeper reflection about how I want to age—and why I’ve chosen to do it without continuing Botox. If you’ve ever felt the tension between beauty standards and personal wellness, this episode is for you.

Are you a hairstylist who wants to stay consistent on Instagram, but anxiety, burnout, and overwhelm keep getting in the way? You’re not alone — and this episode of Hairstylist Mindful is for you.In this candid solo chat, I (Celeste) open up about the real struggles behind the chair and behind the screen having hormonal anxiety most of my life and share:✨ Feeling pressure to constantly post✨ Comparison traps in the beauty industry✨ Managing anxiety while building your brand✨ And how to create content without sacrificing your peaceYou’ll also hear practical tips for:✔️ Setting realistic social media goals✔️ Honoring your mental health✔️ Creating a consistent online presence — without perfectionismWhether you're a new stylist or a seasoned pro, this episode is your permission to slow down, breathe, and show up your way.Subscribe to Hairstylist Mindful and share with a stylist friend who needs a mental reset. 💇‍♀️🧠

Guest Episode with gina devine at 100k followers working with brands and traveling educator she took the leap forward to leaving hair. Before we dive in, I want to offer a gentle trigger warning: in this episode, we’ll be talking about deeper healing work — including inner child wounds, shadow work, therapy, and the emotional realities of doing the work to reconnect with yourself. These conversations may bring up emotions, memories, or discomfort. If you need to pause or take care of yourself at any point, please do. *This is not medical advise just an honest conversation about what it really looks like to heal and grow — beyond the aesthetic version of wellness we often see on social media. *This is a grounded conversation about coming back to yourself and creating a mindful, spacious business from the inside out.”About TODAYS SPECIAL GUEST:Met Gina in 2018 as a hair painting specialist and have had the privilege to work and see her growth this past years.Gina Devine is an intuitive mentor, tarot reader, artist, writer, and educator based in New Jersey. She offers soulful guidance that blends spiritual insight with creative exploration. Gina’s journey into tarot deepened during a pivotal time of personal healing, leading her to embrace divination as a means of self-discovery and empowerment. Her approach is grounded and compassionate, aiming to illuminate patterns, honor emotional truths, and guide individuals toward liberation and growth. In addition to one-on-one readings, Gina provides mentorship and creative guidance for healers, artists, and spiritual practitioners, fostering intuitive alignment in both personal and professional realms. She is also the creator of the forthcoming Soul Centric Oracle deck, further expanding her offerings in the realm of spiritual artistry.we talk about...✨Her journey into hair and reality of growth and "being Successful"Dive into Energy healing— what it really is, and why you say it’s not evil, despite what some people might assume?How has energy healing shown up in your life or your work behind the chair?What misconceptions do you think the beauty industry—or even society—has about healing modalities like Reiki / energy?🧸 Inner Child & Therapy🌑 Shadow Work & The Not-So-Pretty Side of Healing. Can you share what shadow work looks like in real life—not just the version we see on Instagram?💡 Healing + The Beauty Industry How has your healing work impacted the way you serve your clients or run your business?🛑 Real Talk: Precautions + PitfallsThere’s a lot of “love and light” messaging out there—but healing can be painful. What do you wish more people understood about this?14. How do you discern between real support and performative wellness or coaching?Choosing the right practitioner. We talk negative experiences with a healer, therapist, or “spiritual guide”? The importance of doing our due dilingence🧭 Integration & Moving ForwardLosing 40k followers reallly a loss? shifting in her business outside of hair and life lessons we both have learned from healing.Lastly💕I hope this episode reminded you that mindfulness isn’t just meditation and morning routines—it’s also about facing what’s uncomfortable, healing what’s been hidden, and building a life and business with intention. Healing isn’t linear or glamorous, but it’s worth it. And it makes you a more grounded stylist, business owner, and human. If this resonated with you, pass it along to another beauty pro who’s doing the work too. And remember: you don’t need to be fully healed or have it all figured out to create a beautiful, balanced business. You just need to stay mindful.Follow me  ⁨@celestethestylist⁩  or gina.devine on instagram

5 years later doing hydrafacials monthly What are the benefits? Is it worth it?Also share my newer experience only a few years in with red light infra light and the benefits of it.As always recommend getting it down by a licensed professional and share what has changed and why I continue to invest in it as a beauty service that is part of my upkeep.If you have a moment to leave a review 🩵 that keeps the podcast going ✨Let’s get to it…

In this soul-soothing episode of *Hairstylist Mindful Business *, we’re getting real about burnout—what it actually looks like behind the chair, at home with the kids, and while trying to “stay consistent” on social media. If you’ve ever felt like you’re juggling too much and still not doing *enough*, this one’s for you. We talk about how to prioritize your well-being without sacrificing your passion, how to set boundaries that actually stick, and why showing up authentically is the most powerful strategy (in business *and* motherhood). Pour yourself a coffee or tea 🫖 to take us on your morning walk—it’s time to reconnect with *you*.

If you feel stuck and like you too “old” to start over or change this episode is for you 💛With the extra pressure of being in the beauty industry on top of society turning 39yrs old deciding to shift in life & business is where we headed.In today’s episode real talk about how I’ve gotten to the point of not letting others dictate how I live my life, starting over in my 30s, and breaking the societal norm of having it all together by 30 cuz I still ain’t there lolI share a candid conversation of embracing my age and how showing up as my messy as self with the mistakes of my past as growing lessons has got me to where I am today.

Since 2018 have done over 241 episodes sharing bts business journey with you. Closing down a chapter to start something new dive deeper to mindful living practices , my lessons with color, hair texture, and our cafecito talk ☕️ over breaking beauty industry norms.Stay tune for next week episode on Ageism!

Welcome this is a no filter episode on—your go-to resource for everything about wedding show & promoting your beauty business! First is a wedding show the right investment for your beauty business?Thank Margaret for this episode she requested :) I listen to my email fam community and you asked so I delivered.In this episode, I share valuable lessons learned as a vendor at wedding shows, offering tips, and real-world insights specifically for bridal hairstylists, makeup artists, and beauty professionals.From navigating bridal shows and building client relationships to boosting your visibility, this video is packed with actionable advice to help you grow your beauty business and stand out.I also share common mistakes I see, the reality of the investment into this and how you can determine if it’s the right move for you.What you’ll learn:If you're a beauty pro looking to take your beauty business to the wedding show scene, this video is for you! 💄💇‍♀️✨ Follow 🔔 to stay up to date with industry tips, business growth strategies, and inspiring stories from beauty pros like YOU!

If you’ve ever seen those posts where you comment a word and instantly get a DM with a link, you’re already familiar with ManyChat. In this episode, I’m breaking down how ManyChat works and sharing the basics of email marketing, specifically for busy hairstylists and moms. Whether you're juggling clients or managing your own business, these tools can save you time, boost your engagement, and help you grow. Tune in to learn how you can implement them easily, even with a packed schedule!Follow for more weekly episodes 📱

In this episode, we’re talking all about self-love and self-acceptance—and how they aren’t just buzzwords but key ingredients for success in both life and business. We dive into what these really look like in practice and how they show up in the way we run our businesses, make decisions, and show up for ourselves and others. If you’ve ever struggled with imposter syndrome (self doubt ) or felt disconnected from your own worth, this one’s for you. Let’s explore how embracing yourself fully can make all the difference in your entrepreneurial journey!

Inflation and all this fear mongering let’s move past that the reality is there is so much information but… Have you looked to see if your business is ready for a price increase? And how much?In today’s episode talk about going deeper into looking at your data, what data to look at so you make the best decision for your business vs doing what everyone around you is doing.Data driven decisions are what will make your business thrive and dive into my own experience with this and new money mindset to help you navigate all the changes going on.✨Subscribe to tune into the next episode

In this episode, I take you behind the scenes of a major life transition—buying my new (well, retro!) home from 1964, while juggling the demands of being a mom and running my beauty business. I share the strategies and tools that helped me stay grounded and keep things running smoothly, even when life felt like it was pulling me in a million directions. Grab a cup of coffee (or your favorite drink!) and join me as I walk through the steps I take to stay organized and focused during these busy seasons of life. Plus, I dive into the system I use to automate parts of my business—one that I genuinely love, even if I wasn't an affiliate for honeybook. This tool has been a game-changer in keeping my business on track while I manage everything else. From automatic client reminders and more. you can check it out here http://share.honeybook.com/celestethestylist  If you're a hairstylist, beauty business owner, or just someone juggling multiple roles, this episode is packed with tips that can help you navigate your own busy life and business. Don’t forget to follow to help more episodes like this be created! 📝

In this episode I discuss the evolution of business branding, the importance of website rebranding, and the need for pricing transparency. Emphasize the significance of attracting and repelling clients through effective branding strategies and shares insights on how to create a website that serves as a functional storefront. Lastly highlight the importance of community engagement and the value of learning and adapting in the beauty industry.Chapter in this Episode:00:00 Introduction to Business Branding and Evolution05:06 The Importance of Website Rebranding09:51 Pricing Transparency and Client Attraction14:55 Attracting and Repelling Clients20:09 Final Thoughts and Community EngagementYou can see my new website at www.celestethestylist.com

Because I do the marketing trainings still with companies like Pinterest on holiday promotions... Here is an episode what I've learned about how our marketing needs to change, when to start promoting, and why I don't recommend starting your marketing promotions in november and december. A simple look into this complex topic and the changes that are happening as we are all constantly bombarded with ads. Excuse my struggle as I go into beetlejuice 2 marketing lessons the actress was Jenna ortega lmfao That day I was struggling to remember lol

Discover how I evolved to run a successful business without relying heavily on social media. I'll share the tools that helped me change my relationship with anxiety and how I now book clients with less screen time. 💖

Are you struggling with your spending habits? If so todays guest episode may be what you where looking for. Our guest this week a former hairstylist Danielle Hayden with over 15 years experience in the world of finance is the Co-Founder and CEO of https://kickstartaccountinginc.com/ A bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. We talk about: - Biggest mistake you see beyond hairstylist but from small business owners  - the mind talk keeping us small - what’s the money 💰 threshold when you should start getting help with our money inside of our business  - why we need a bookeeper - what does a tax account do for you  The importance of having a money Team. This impactful podcast is one you will have many take aways to learn more about your relationship with money. Danielle has gifted us today with some gifts to get started by clicking on thishttps://kickstartaccountinginc.com/gift/ Feel free to connect with me on your thoughts on this episode on instagram @celestethestylist

A special interview with our guest Cin. We got over What is reiki? As hairstylists and beauty service pros how can we implement it in our beauty business to enhance our client experience? Last year while listening to Qveen Herby podcast she talked about Cin a Certified Natural Healing Arts Mentor in the Reiki Healing Modality. Her mission is in supporting women unleash their Spiritual Gifts and Healing Abilities so they can bring their Best Magic forward and take their Client's work Deeper. Having personally worked with cin last year to become level 1 reiki certified Im honored to have her on the podcast. We go over what are the different reiki levels? How to find a certified and qualified mentor, as well on how to implement this modality into our beuaty business. Below are the topics we cover thru the video. Take what resonates and hope you enjoy this video episode although I had video issues on this day, the message is powerful. -what’s reiki healing - who can do reiki.. the process - Level one - what does reiki mean to you - benefits of reiki - level 2 reiki - can you already understand or feel energy? - my experience becoming level 1 reiki certified with cin - how it helped me to take my decision making power back - the reality of healing ❤️‍🩹 - beauty pros being called to do this advice - reiki workers what is really like - the unique path to doing reiki work - how to find certified and the right reiki healer for you - getting a reiki teacher or practitioner that is certified - do you have to do the same healing style as a practitioner? -what a mentor should feel like - mastery? - finding a reiki trainer in your local area - what happens after an initial training - reiki modality varies from practioners is not one way only - intuition and decision making in our business - going thru changes moving past the fear - your intuition and allowing it to guide you as you evolve - struggling with making your next move? How to strengthen your intuition/ decision making - setting boundaries - discomfort is it part of healing - season of growth - social media and posting -elevating your guest beauty experience with reiki -resetting your own Energy - the experience that changed how Im as a beauty pro with clients - the importante of your space - post reiki exprience - slowing down and abundance - the reality of listening to your needs - burnout its real - Is rest abundance? - personal Development - being a mom in business - the truth of choosing your happiness - free gift for only my audience to help you get started Tune in to this special episode

As a Latina growing up being told mental health wasn’t real it took courage to ask for help. Being diagnosed with anxiety share my experience with getting help and doing in person and virtual therapy. If you are needing help please call 988 and this is not medical advice. This episode is to share how taking the courage to take care of my mental health transformed my life + biz

As we nearing again to this time of expo’s season wanted to share this episode to help you. In this episode I talked about what is used for contracts and booking brides. You can learn more about it 👉🏼 https://share.honeybook.com/celestethestylist This is an episode to help you get the most out of your wedding / quince expo experience and thought behind is it right for your business

Guest expert Rebecca FarleyFounder of Sugar Branded desing Studio from the UK joined us today. She has not only a degree in business ut 10 years of experience and she's been able to help her clients achieve features in Vogue, Grazia and Haper's Bazaar. We go over How to find your products for less, testing your idea, Pre selling and so much more! Please excuse the video quality but the audio is full of gems. Help me in welcoming Rebecca to the podcast and you can find her on instagram @ Sugarbranded

Sharing my inner thoughts 💭 of the changing landscape of business beyond our beauty industry and real life. Thank you for the dms that asked for this episode 💕

Turn the volume up… An episode from my car 🚗 navigating change and how I’ve done it time and time again

Posting your work on social media is important to share your work but how can you utilize it without affecting your self esteem?! Let’s go deeper and debunk some limiting beliefs.

The mistakes no one told me when I started email marketing 💕 and share them so you don’t have to make them. The recovery ❤️‍🩹 of the huge email marketing mistake I made. Here is the episode I mentioned about Amy that you can listen to afterwards if you are feeling lonely in business. https://podcasts.apple.com/us/podcast/beauty-business-mindset/id1442159344?i=1000626308943

Oh 😥 it happened and here is what I learned. Are they really that important? What I had in place that saved me and how my business is doing… and what not to do if it happens to you ❤️

Officially 38 today having enrolled in beauty school at 30 years old today decided to share my failures and lessons in business and life as a 37 year old. ✨ Not everything is only wins✨failures are the biggest wins in life if you allow them to be. Share what failed what learned from having worked with Pinterest to my own personal body image struggle last year hope this episode helps you see you are never to old to start something new and do things scared💖 leaving a review is the best 🎁 gift ever ✨

In this episode share how I used Beauty Pro ads expert Stephanie Mitchell facebook Ads strategy to boost ads. We go over whats now working with ads, how to set up boosting post with strategy and many other insights. She is a new mom and go over navigating motherhood and business.

Happy april ✨ start the episode on what’s new personally and dive into the ugly, bad and good of having my own licensed mobile salon. Can’t believe it first license renewal. Also share why having a personal service permit is important and annoying lol to be able to do on site mobile limited services without my mobile. Lastly dive into tapping into 🪩your creativity and being comfortable with changing your business as you evolve. You can get the free mobile salon get started guide 🚖 ➡️ https://view.flodesk.com/pages/62146bbad328ec5152cf1124

Un episodio atrás de la manera que yo analizo si tomar una clase o programa es la inversión correcta para mi negocio

The journey ✨ behind showing up with intention on social vs posting every day. Slowing down in my business and pushing past the imposter syndrome of not doing business like the industry says is “success” Share what can only scrolling on social media really do to you, releasing the validation from others that comes with showing up on social media all the time. Dive into a real inside look into the hard lessons as a mom and business owner that made me slow down in the beginning of my career. With all the pressure to do all the things how posting and showing up with intention changed my life. Take what resonates leave the rest behind.

Part 2 to email marketing the biggest obstacle for so many including myself when I barely started was what do I write ✍🏼 about. 🙂 Today sharing with you the simplest yet most impactful tip I ever got that has made emailing my community super easy and fun. It's like the aesthetic email marketing dream for busy entrepreneurs!! (you'll get the first year with my special link!)  I love adding gif and having templates ready to just edit and go. I utilize flodesk the past years and you can get 50% just click https://flodesk.com/c/CELESTETHESTYLIST

Social media is a tool but after today how to start utilizing as a toold to grow your community outside of it. -Sharing the strategy on what to do to get people to sign up to your email list - Getting emails thru value exchange - Mistakes to avoid when growing your email list This is a super helpful episode to start growing your email list and if your email growth is stuck strategies to get it growing again. As promised here is who I use to grow my email list and communicate with my community outside of social media. I've used ConvertKit before but have you ever checked Flodesk?! It's the tool I'm using right now. It's like the aesthetic email marketing dream for busy entrepreneurs!! (you'll get the first year with my special link!)Im an affliate for them but have been using them since 2019. https://flodesk.com/c/CELESTETHESTYLIST 

Before you share your photos and videos with others 🙌🏽Real talk… imagine a video you created and edited that you took and someone is like send me that. You send it to them and they use it for their business and don’t credit you. They get a brand deal / publishing out of a video they didn’t take edit or create.. it’s happen so today sharing Why I no longer share my videos and photos with others and hard lessons learned. This is not legal advice just real hard lessons of a business owner and what I learned the hard way. Your photography and video creation is it really that serious… 🫶🏽 A review supports the making of this podcast

So you want to start your own shopify store and you are not sure where to begin. Maybe you are like me I tried to set up a store in the past without a plan or clear guide on how to really create a ecommerce store.Today's guest was brought by all of my instagram community that asked for this. You said yes to the poll and brought in guest expert Diana Simpson a Shopify store designer for small businesses. We covered in this episode:-What are key elements that make a succesful shopify store for hairstylist and beauty pros?-Effective strategies for marketing and promoting a beauty related shopify store without being salesy- 3 simple steps to starting a successful shopify store for success _ Go into examples of marketing and what's brand identity and how to communicate with your client in a way that is simple to understand and leads to salesThank you to you for being apart of our email community and your response and voice is always heard here. You can always get more support here https://celestethestylist.comYou can also reach Diana at www.simpsonswebdesign.com or via Dm on Simpsons_webdesign