PODCAST · business
The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
by Fexingo
Lucas and Luna anchor 'The Pricing Marketing Podcast' at a desk cluttered with pricing-tier tables and bundle-comparison diagrams, dissecting the mechanics of price anchoring, bundling, and conversion pricing. Each episode opens with a concrete case—a SaaS company's tiered subscription launch, a retailer's 'buy more, save more' campaign, a freemium-to-paid conversion funnel. Lucas cites the specific anchoring figures and conversion rates; Luna challenges the assumptions behind the bundling logic and probes for the customer psychology at work. They debate when decoy pricing backfires, how multi-product bundles shift perceived value, and why conversion pricing strategies differ across B2B and B2C markets. The show serves marketers, product managers, and growth leads who want to move beyond 'test and learn' intuition and into structured pricing frameworks grounded in behavioral economics and real-world data. Listeners walk away with a sharper ability to audit their own pricing pages and a
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ABOUT THIS SHOW
Lucas and Luna anchor 'The Pricing Marketing Podcast' at a desk cluttered with pricing-tier tables and bundle-comparison diagrams, dissecting the mechanics of price anchoring, bundling, and conversion pricing. Each episode opens with a concrete case—a SaaS company's tiered subscription launch, a retailer's 'buy more, save more' campaign, a freemium-to-paid conversion funnel. Lucas cites the specific anchoring figures and conversion rates; Luna challenges the assumptions behind the bundling logic and probes for the customer psychology at work. They debate when decoy pricing backfires, how multi-product bundles shift perceived value, and why conversion pricing strategies differ across B2B and B2C markets. The show serves marketers, product managers, and growth leads who want to move beyond 'test and learn' intuition and into structured pricing frameworks grounded in behavioral economics and real-world data. Listeners walk away with a sharper ability to audit their own pricing pages and a
HOSTED BY
Fexingo
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