PODCAST · business
The Print & Pkg Lab - Practical conversations for print and packaging professionals - Powered by PIA MidAmerica
by PIA MidAmerica
The Print & Packaging Lab is a place where ideas are tested, challenged, and refined—together. Each episode explores the real decisions and practical information facing print and packaging professionals today, from operations and production to leadership, sales, marketing, and workforce development. This isn’t theory or hype. It’s thoughtful conversation grounded in experience, experimentation, and what’s actually working across the industry. Whether you run a company, manage a team, or are building your next phase in print, The Print & Packaging Lab offers perspective you can use.
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Ep. 23: Deep Dive: Thinking About Selling Your Business? Start Earlier Than You Think
Selling a printing business is rarely just a financial decision. In this Deep Dive conversation, Janie Morris sits down with Filip Buyse of Venture 10 to discuss the realities of M&A in the print and packaging industry—from valuation and buyer expectations to succession planning, operational readiness, and the emotional weight of stepping away from a
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Ep. 21: Leadership Bites. A conversation with Zach Fargo – From Selling to Helping: What Actually Works in This Industry
Most people don’t plan on a career in print—and Zach Fargo didn’t either. In this conversation, Zach shares how he found his way into the industry, why he stayed, and what changed when he stopped focusing on selling and started focusing on helping. From restaurant rollouts and the surprising staying power of physical menus to
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Ep. 22: Connective Labor – The New Sales Superpower You Can’t Automate THRIVE: SALES
This brief explores connective labor as the last truly human edge in selling: the emotional, relational work of making buyers feel seen, safe, and understood. It shows how to recognize, name, and deliberately practice this invisible skill to win and keep business in an AI-saturated world. Learn more www.piamidam.org/thrive-series.
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Ep. 20: 5 Things Gen Z Wants From Your Workplace (That You Can Actually Deliver) THRIVE: CULTURE
Gen Z isn’t “difficult”. They’re different. This 15‑minute brief breaks down five essentials aspects younger employees expect: Let’s dispense with the “young people don’t want to work” nonsense and lean in to the opportunities to fold them into our companies in ways that benefit everyone Learn more www.piamidam.org/thrive-series.
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Ep. 15: Leadership Bites. A conversation with Rob Styacich – Perspective of Relationships in Business and the Joys and Pressure of Ownership
In this Leadership Bites episode, Rob Styacich shares perspective on his career, the economy of relationships, what it is like to own a company, and perspective for peers and those up and coming in the industry.
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Ep. 19: Production Foundations: Hazardous Waste in Print: The Mistakes That Lead to Cost, Risk, and Compliance Issues
Hazardous waste in print isn’t just about compliance—it’s about safety, cost, and day-to-day operational decisions. In this Production Foundations episode, Janie sits down with Xon Post (Clean Earth) and Teresa Campbell (PIA MidAmerica) to break down what plant managers need to know. They cover: Where print shops get into trouble What’s often misunderstood about waste
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Ep. 18: The Invisible Shortlist: How to Get Your Print Shop Chosen Before Buyers Ever Talk to You THRIVE: MARKETING
The Invisible Shortlist: How to Get Your Print Shop Chosen Before Buyers Ever Talk to You Modern buyers build their shortlists long before they talk to a sales rep. This fast, practical session shows you how to make your shop findable, credible, and irresistible online, so you stop getting cut early and start getting called
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Ep. 17: Wide Format Deep Dive: From Film to Smart Finishing — What’s Really Changing
In this Wide Format Deep Dive, we sit down with Chris Manley, President of Graphco, to explore how print has evolved from engineering drawing reproduction to today’s highly automated, digitally driven production environments. The conversation moves beyond equipment to focus on where wide format is headed: the growing importance of digital finishing, increasing substrate complexity,
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Ep. 16: 8-Touch Rule is Dead: Why Modern B2B Prospecting Needs 12+ Touchpoints (And How to Do It Without Burning Out) THRIVE: SALES
The 8-Touch Rule is dead. Today’s buyers often need 12+ thoughtful interactions before they’ll take a meeting. This 15-minute session shares a simple, modern multi-touch cadence, specific examples by channel, and practical tips to stay consistent without feeling spammy or burning out. Learn more www.piamidam.org/thrive-series.
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Ep. 14: Psychological Safety: How Everyday Behaviors Build (or Break) Trust on the Shop Floor and Everywhere THRIVE: CULTURE
Psychological safety is the missing link between culture, safety, and quality in and around your shop. In this 15‑minute brief, we’ll explore what it is, how everyday reactions from leaders shape it, and simple, repeatable behaviors that help people speak up before problems, mistakes, or injuries escalate. Learn more www.piamidam.org/thrive-series.
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Ep. 13: Production Foundations: A conversation about Plant Management with Dave Pierson
With over 50 years in print, Dave Pierson has seen the industry evolve from craftsmanship to modern manufacturing—but the fundamentals of running a successful operation haven’t changed as much as you might think. In this episode, Dave shares what he looks for the moment he walks into a plant, why workflow and communication often matter
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Ep. 12: Simple Weekly System Owners and CSR Teams Can Use to Promote a Print Company THRIVE: MARKETING
Turn “we don’t have a marketing person” into a non-excuse. In this marketing brief, you’ll get a simple weekly system any owner, CSR, or sales rep can run to consistently promote your shop, use print to sell print, and keep your pipeline warm. No marketing degree required. Learn more www.piamidam.org/thrive-series.
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Ep. 11: Deep Dive into Leveraging Your GraphEx Win for Marketing Success
The annual PIA MidAmerica GraphEx Awards are just around the corner. This episode looks at ways to extend your win and use the honor throughout the year for brand awareness, client acquisition and retention, and for reinforcing positive and quality-oriented work cultures. Learn more at piamidam.org/graphex.
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Ep. 10: Habit Stacking for Sales Success: How Small, Consistent Actions Build Big Results in New Business Development THRIVE: SALES
Habit stacking helps sales professionals build consistency by linking new business development actions to existing routines. By attaching small prospecting, follow-up, or planning habits to daily anchors, reps create momentum effortlessly. Over time, these micro-habits compound, transforming sporadic outreach into a predictable, results-driven rhythm for new business growth. Learn more www.piamidam.org/thrive-series.
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Ep. 9: Leadership Bites. A conversation with Teresa Campbell – Industry Priorities and Key Initiatives Across the Region
In this Leadership Bites episode, Teresa Campbell shares perspective on industry priorities and the key initiatives guiding PIA MidAmerica’s work to support printers and packaging professionals across the region. Learn more www.piamidam.org/thrive-series.
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Ep. 8: Hard Problems in Soft Cultures: Holding People Accountable Without Becoming the Bad Guy THRIVE: CULTURE
This brief explores how “nice” workplaces accidentally protect poor performance. This brief shows leaders how to mix clarity, compassion, and real follow‑through so accountability feels fair, human, and growth‑focused instead of harsh or punishing. Learn more www.piamidam.org/thrive-series.
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ABOUT THIS SHOW
The Print & Packaging Lab is a place where ideas are tested, challenged, and refined—together. Each episode explores the real decisions and practical information facing print and packaging professionals today, from operations and production to leadership, sales, marketing, and workforce development. This isn’t theory or hype. It’s thoughtful conversation grounded in experience, experimentation, and what’s actually working across the industry. Whether you run a company, manage a team, or are building your next phase in print, The Print & Packaging Lab offers perspective you can use.
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PIA MidAmerica
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