The Roadmap

Fitness content creator, Diana Conforti breaks down her journey from content to product and the making of Plan Over Mood— a structured training app built around consistency, progressive load, and meaningful progress tracking.(0:00) – Intro(2:42) – Diana’s background(3:51) – Key breakthrough moment(6:12) – Diana on content creation(8:05) – What is the Plan Over Mood app?(12:56) – Inside the app(16:46) – Fitness programs in the app(17:30) – How often should beginners train?(19:37) – Progressive overload explained(21:04) – Tracking progress in the app(23:01) – Building the app(26:54) – Plans for the future(30:08) – Closing words

On this episode of the Roadmap, Petra Kirin, a product manager from Resonate digital, shares her thoughts on digital transformation and what it takes to implement one.(0:00) – Intro(2:30) – Petra background(4:00) – Digital transformation(6:52) – Company awareness(14:00) – Company challenges(21:00) – How to approach digital transformation(26:05) – Shifting your thinking(32:55) – Timeline(39:17) – Success stories(43:58) – Word of advice

Sofascore is more than just a live score app—it's a data-driven sports platform with over 28 million users. But how do they turn raw data into an engaging user experience? Marijan Zivic, CPO of Sofascore, shares how the company balances analytics, UX, and intuition to develop features that keep users coming back.(0:00) Intro(2:25) About Sofascore(6:00) Marijan background(8:53) Successfully implementing features(14:33) Unsuccessful features(20:33) Crowdsourcing(26:19) Utilizing data for business growth(28:57) Feature creep(33:34) User feedback(37:40) Achieving strategic goals(42:08) Deciding what works and what doesn’t(44:38) Assembling a product team(48:53) Product manager vs. product owner(54:53) How to stand out from the competition?

Tight schedule, high stakes and no room for mistakes. DECODE's software development team was tasked to develop a cutting edge cargo reservation system for a US based railroad company. Tarek Saghir, DECODE's software development team lead, shares how the team tackled the challenge of developing a complex enterprise-level software. (0:00) Intro(2:48) Product discovery(4:08) Forming the team(6:20) Defining stakeholders and communication(12:10) Onboarding(17:09) Development(21:20) Importance of QAs(24:00) Developing when the design is not ready(25:25) Most challenging feature to develop(27:40) Visiting the client in the US(30:09) Solving bugs(32:43) Software release phase(33:19) Hello world project(35:53) Scaling the product

In this episode, the founders of Bridged Connection, a crypto and stock exchange platform, share their journey from finance backgrounds to startup founders. We discuss bootstrapping challenges, the role of product discovery in validating their idea, and the importance of strong co-founder communication. (00:00) Introduction to Bridged Connection(03:39) Founders' Journey into Crypto and Stocks(09:28) The Birth of Bridged Connection(12:42) Bootstrapping the Startup(16:22) Product Discovery Insights(24:46) Navigating Co-Founder Dynamics(31:27) Seeking Investment and Future Plans(36:54) The Importance of MVP and User Feedback(38:56) Advice for Aspiring Entrepreneurs

How do you successfully manage software teams? Ivan Glazer, a Business Line Manager at ASEE, a global software company, provides the answer. Ivan delves into strategies for enhancing team collaboration, driving productivity, and tackling the challenges of leading software teams in a rapidly evolving tech landscape. (0:00) Intro(4:28) Fintech trends(11:32) People management challenges(15:02) Smaller and bigger teams(18:16) DOs and DON’Ts(22:48) Micromanagement(25:08) Daily meetings(31:07) Managing a manager(34:17) Managing remote teams(40:53) Handling stakeholders(47:13) Wrap-up

How do you achieve product-market fit? The answer to that question is given by Tim Eckert, a partner at Peakora. Peakora helps businesses grow through a systematic approach by providing tailored strategies, market analysis, and innovative solutions for sustainable success. (0:00) Intro(1:21) Tim background(3:51) About Peakora(7:52) Product-market fit(10:18) #1 Market identification(14:19) #2 Identify underserved needs(20:27) #3 Defining the value statement(24:50) #4 Launching an MVP(28:38) #5 Improving an MVP(33:13) Examples(37:29) #6 Product pricing(41:25) Finding product-market fit again(49:54) Wrap-up

Nick Hughes, the founder and CEO of Founders Live explains what it takes to deliver a great pitch for your startup idea. (0:00) - Intro(1:28) - About Founders Live(5:40) - Founders Live expansion(6:59) - Europe tour(12:35) - Opening a pitch(20:00) - Checking out the competition(24:19) - Big NOs when pitching(29:37) - Examples of good pitches(33:49) - Solving a problem(36:48) - Frequently asked questions(39:53) - Should you be asking for money in a pitch?(42:09) - Closing thoughts(46:07) - Difference between American and European entrepreneurs

In this episode, we are joined by Karen Humphries Sallick, CEO and Co-Founder of Contacts411. Contacts411 is a CRM platform that helps business keep customers contacts updated. Karen shares her journey of founding a software company.

Our latest guest on The Roadmap is Chris Piedmonte, an angel investor with over 30 years of experience. In the first episode with Chris, we talked about what angel investors are looking for in startups when investing. This time Chris shares what happens after an investment has been made and what startup should be focusing on. (0:00) Intro (3:39) Angel investor expectations (6:27) What if things go bad? (10:10) Angel investors as business advisors (13:33) MVP as a starting point (16:30) Using MVPs to discover more (21:31) Startup transparency (25:37) Tech adviser (29:41) Choosing the right technology (35:21) Scaling apps (38:43) Tech vendors qualities (42:38) Wrap-up

William Neill, the co-founder and CPO of Basket, a shopping wishlist app, shares his journey of founding a startup and handling business challenges along the way. 0:00 Intro(1:20) About Basket(2:31) Getting the idea for Basket(6:31) Building the MVP(10:50) Choosing the technology(12:58) Learning from the MVP(17:38) Handling the data(19:24) Marketing and launch strategy(25:41) Finding and retaining customers(33:45) Product roadmap(39:29) Seamless User experience(44:53) Lessons learned(52:28) Full-remote company

What's the future of our IDs? According to the European Commission, by 2030 around 80% of EU citizens should have digital IDs. The long journey to digital transformation of our IDs, which can be both beneficial for our privacy and using various apps and software is explained by Robert Ilijas, the CEO and founder of Identyum. 0:00 Intro(3:47) Fin-tech trends(5:21) About Identyum(8:16) Using digital IDs(10:20) Institutional approval(12:54) Finding a market niche(15:46) ID wallets as a solution(22:09) Future of digital IDs(25:37) Integrating software with digital IDs(27:50) Security and privacy of customers(32:46) Threats to user privacy(34:42) GDPR compliance(36:47) Closing thoughts

Working on enterprise-level projects is quite different from working on smaller projects. Codebase size, coding standards, documentation and many other factors all have to be taken more seriously, as enterprise-level projects have high standards. In this episode, Ivan Trogrlic, the Android Team Lead at DECODE explains what’s it like to work on such projects. (0:00) Intro (4:12) Working on smaller projects (9:33) Self-testing (12:34) Importance of unit testing (19:05) Enterprise level projects (22:48) Codebase size and complexity (25:43) Coding standards and guidelines (30:52) Testing and quality assurance (34:42) Documentation (39:58) Software development mistakes (43:04) Closing thoughts

In this episode we are joined by, Munawar Ahmed, who is a partner at Oliver Wyman, a global consultancy firm based in New York. Together with Munawar, the CEO of our company shares his insights on the effects of context switching in software development.

In this episode, we are joined by Luciana Gasser, Co-founder and CEO of Cheers Contracts, a platform for managing legal documents. Luciana shares her story about how she and her partner founded a startup and tackled problems along the way.

What's the Iceland startup scene like? The answer to that question is given by Katie Hitchcock, the program director of Iceland Innovation week.

In this episode of The Roadmap, Domagoj Ostovic, the CEO of Lloyds Digital explains the current challenges software agencies have when working with clients.

In the episode of the Roadmap, the CEO of our company, Marko Strizic, shares his insights about scope creep and how it can affect the development of your software product.

Svjetlana Vukic, one of the co-founders of Resonate Digital, explains why understanding your buyer persona is important when developing a software product.

Navigating the path to product-market fit can be quite challenging if you want to have a software product that's going to stand out. Davor Culjak, one of the co-founders of Resonate Digital points out the key areas that are crucial for developing a successful product. Resonate: https://www.resonate.digital/ Davor Culjak: https://www.linkedin.com/in/davorculjak/

How do you build a company and land big clients? The anwser to that question is revealed by David Chevalier, CEO and founder of Surfe, a software company which helps connect LinkedIn profiles and CRM. Surfe: https://www.surfe.com/ David Chevalier: https://www.linkedin.com/in/david-maurice-chevalier/

On this episode we are joined by Avani Miriyala, an experienced digital product designer and founder of Matcha Design Labs, a UX and product design company based in Texas. Avani shares her expertise on the common pitfalls company founders encounter when collaborating with product designers. Matcha Design Labs: https://www.matchadesignlabs.com/ Avani: https://www.linkedin.com/in/avanimiriyala/

Developing a software product can be quite mystifying if you don't have a technical background. Benjamin Huskic, a tech expert who is currently running The Quality Gate, an IT solutions company explains some of most common challenges when creating a software product.

Marko Strizic, the CEO of our company shares his thoughts about why software products fail and what are the best ways to create a digital product built for success.

On this episode of The Roadmap we are joined by Chris Piedmonte, an angel investor with over 30 years of experience in the software industry. Chris shares his valuable insights about what angel investor are looking for when investing in a software startup.

Setting up a team when developing a software product can be quite challenging. Our company's CEO, Marko Strizic, explains the essential roles needed to set up the perfect team.

In this episode of The roadmap, our CDO Ante Baus explains how to handle incidents during software development.