The Seniorologie Podcast

If Your Website and Instagram Aren’t Portfolios… What Are They? For years photographers have been told the same thing: Create a beautiful portfolio and clients will come. But if you’ve been relying on your website and social media to simply showcase your work and you’re still not getting booked consistently, this episode is an important […] The post Ep 180: If my website and social media aren’t a portfolio, what are they? appeared first on Seniorologie.

Ep 179:  What we are not doing in 2026 if we want to get booked by seniors If you’re frustrated about not getting booked for senior sessions, this episode might sting a little. Because in 2026, we are not using our websites and social media like portfolios and expecting inquiries to magically roll in. Pretty […] The post Ep 179: What We Are NOT Doing in 2026 If We Want To Get Booked appeared first on Seniorologie.

Ep 178:  Signature Series to Market Your Senior Photography Business Are you tired of wondering what to post on social media for your senior photography business? Feeling stuck, overwhelmed, or like your content isn’t making an impact? In this episode, Leslie Kerrigan shares how to use repeatable social media series to consistently market your business, […] The post Ep 178: Signature Series to Market Your Senior Photography Business appeared first on Seniorologie.

Sometimes even the best systems can fail, and boundaries you set as a photographer get tested. In Episode 177 of The Seniorologie Podcast, Leslie shares a recent, real-life example from her business that reminded her why boundaries matter — and how to handle situations when clients push them. This episode is perfect for senior photographers […] The post Ep 177: Relearning Boundaries and What a Recent Senior Session Taught Me appeared first on Seniorologie.

If content creation feels overwhelming, inconsistent, or like something you’re constantly behind on, this episode is for you. In Episode 176 of The Seniorologie Podcast, Leslie shares a simple, repeatable content strategy for 2026 that senior photographers can actually stick to — even during busy seasons. This episode is not about posting more. It’s about […] The post Ep 176: An Easy, Repeatable Content Strategy for 2026 (without posting every day) appeared first on Seniorologie.

Social media is changing — but not in the way most photographers think. In this episode of The Seniorologie Podcast, Leslie breaks down the real social media trends for 2026 that senior photographers need to understand if they want to stay relevant, visible, and booked. This isn’t about chasing every new feature or dancing trend. […] The post Ep 175: Social Media Trends for 2026 – What Senior Photographers Need to Start (and Stop) Doing appeared first on Seniorologie.

Senior model teams can be one of the most powerful marketing tools for a senior photographer — when they’re built intentionally. In this episode of The Seniorologie Podcast, Leslie breaks down what senior model teams are really meant to do for your business and how to build one that drives bookings, referrals, and brand awareness […] The post Ep 174 – How to Build a Senior Model Team That Actually Books Clients (Not just look cute on Instagram) appeared first on Seniorologie.

Episode 173: Kickstart Your Marketing in 2026 by Thinking Like a Marketer, Not Just a Photographer Most senior photographers didn’t start their businesses because they loved marketing — they started because they loved taking photos. But if you want to build a profitable, sustainable senior photography business in 2026, there’s a mindset shift you can’t […] The post Ep 173 – Think Like a Marketer, Not Just a Photographer appeared first on Seniorologie.

Mastering Social Media for Your Business with Lauren Cunnigham In the fast-paced world of social media, it’s easy to feel overwhelmed by trends, analytics, and the pressure to stay consistent. On a recent episode of The Seniorologie Podcast, I had the pleasure of chatting with Lauren Cunningham, host of The So Can I Podcast and […] The post Ep 172 – Mastering Social Media with Lauren Cunningham appeared first on Seniorologie.

Focus On Your Clients & Community To Grow Your Senior Photography Business An interview with Leah Clancy In this episode of The Seniorologie Podcast, host Leslie sits down with Leah Clancy, a seasoned senior photographer from Vancouver, Washington, to discuss her journey in photography, her approach to capturing high school seniors, and her best business […] The post Ep 171 – Focus On Your Clients & Community with Leah Clancy appeared first on Seniorologie.

Building a Photography Business on Relationships and Referrals with Jen Denton In this episode of The Seniorologie Podcast, Jen Denton shares invaluable insights into building a successful senior photography business through authentic connections and strategic marketing. If you’re ready to take your photography business to the next level, Jen’s advice is a must-listen! Jen is […] The post Ep 170 – Building A Business On Relationships and Referrals appeared first on Seniorologie.

The Business of Photography with Annemie Tonken In this episode of The Seniorologie Podcast, I had an insightful conversation with Annemie, a seasoned photographer and entrepreneur of This Can’t Be That Hard, about balancing the art and business sides of photography. Annemie shared invaluable tips on marketing, streamlining workflows, and the importance of intentionality in […] The post Ep 169 – The Business of Photography with Annemie Tonken appeared first on Seniorologie.

Creating a Well-Rounded Experience for Seniors with Michelle Nichols In this episode, Michelle Nichols of Michelle Nichols photography shares the importance of creating a well-rounded experience for seniors, not just focusing on photography but on the entire journey – from pre-session communication to post-session delivery. Michelle started her photography business without a lot of equipment […] The post Ep 168 – Creating a Well Rounded Experience for Seniors with Michelle Nichols appeared first on Seniorologie.

Mindful Marketing for Photographers with Andrea Jones In this episode, Andréa Jones, a mindful marketing strategist, shares her expertise on social media marketing and how small business owners, particularly photographers, can create marketing strategies that align with their personal lives and business goals. With a background in blogging, social media, and personal branding, Andréa discusses […] The post Ep 167 – Mindful Marketing for Photographers with Andrea Jones appeared first on Seniorologie.

Finding Your Brand with Paige Puglisi In this episode, I chat with senior photographer and coach Paige Puglisi, who shares her 15-year journey from photographing families to becoming a sought-after senior photographer and mentor. Paige dives into how she discovered her niche, her passion for working with teens, and how personal branding transformed her career. […] The post Ep 166 – From Photographer to Coach: Finding Your Brand with Paige Puglisi appeared first on Seniorologie.

Streamline Your Photography Business With Smart Systems – An Interview with Colie James Today’s episode we are talking all things client management systems!!  Join Colie James, a systems expert for photographers and I as we dive deep into the benefits of implementing a Client Relationship Manager or CRM.  Whether you are new to CRMs, nervous […] The post Ep 165 – Client Management Systems with Colie James appeared first on Seniorologie.

Interview with Renee Bowen Today’s episode of The Seniorologie Podcast I’m chatting with Renee Bowen, a high school senior photographer who has been capturing seniors since 2007.  Renee shares her journey from shooting film to becoming an educator in senior photography. Using Social Media Trends To Engage With Potential Clients Renee shares valuable advice on […] The post Ep 164 – An Interview with Renee Bowen appeared first on Seniorologie.

The Seniorologie Podcast Is Back With All New Episodes The podcast is back with an all new season!!  And we are kicking this season off with a series of interviews of some of our industry’s best!  I absolutely love chatting with other’s in the industry and learning something from each of them! So be sure […] The post Ep 163: An Interview with Liz of Elisabeth Anne Photography appeared first on Seniorologie.

Leveraging Client Referrals: Turn Happy Clients into Promoters Today, we’re diving into a topic that can leverage client referrals, and turn happy clients into promoters, creating your very own marketing team. Imagine your clients chatting about your amazing work at every brunch, school event, and coffee shop in town. Exciting, right? This topic is so […] The post Leveraging Client Referrals: Turn Happy Clients into Promoters appeared first on Seniorologie.

Balancing Creativity and Business: Finding the Sweet Spot as a Senior Photographer Have you ever felt like you’re juggling two completely different worlds – the creative wonderland of photography and the nitty-gritty, sometimes tedious, business side? If you’re nodding your head right now, you’re not alone. Today, we’re diving deep into “Balancing Creativity and Business: […] The post Balancing Creativity and Business: Finding the Sweet Spot as a Senior Photographer appeared first on Seniorologie.

How to Make Quarter 4 The Most Successful Yet as a Senior Photographer Today, we’re diving into one of my favorite topics – How to Make Quarter 4 The Most Successful Yet as a Senior Photographer. Now, I know what you’re thinking: “Leslie, how can I top what I’ve already done this year?” Well, let’s […] The post How to Make Quarter 4 The Most Successful Yet as a Senior Photographer appeared first on Seniorologie.

Are you Ready to Scale? – Taking Your Photography Business from Good to Great Have you ever felt like your photography business is sort of stuck on a treadmill? You’re hustling day in and day out, booking clients, snapping those memorable shots, but it feels like you’re running in place? Today, we’re tackling that exact […] The post Are you Ready to Scale? – Taking Your Photography Business from Good to Great appeared first on Seniorologie.

Shocking Stats: 80% of Photographers Miss Out on This Simple Marketing Trick Today, I’m sharing something that completely blew my mind—a staggering 80% of photographers miss out on this simple marketing trick. Can you guess what it is? Blogging! Yep, that’s right. Blogging can amplify your visibility and help you create genuine connections with your […] The post Shocking Stats: 80% of Photographers Miss Out on This Simple Marketing Trick appeared first on Seniorologie.

How to Be an Influencer for Your Own Photography Brand Today, we’re diving into a super exciting topic: How to Be an Influencer for Your Own Photography Brand. Why is this important, you ask? Well, if you’re not willing to be the biggest cheerleader for your brand, how can you expect anyone else to be? […] The post How to Be an Influencer for Your Own Photography Brand appeared first on Seniorologie.

What’s Wrong With Your Social Media Strategy?  Ever feel like your social media strategy is stuck in a time warp? It’s 2024, and if your approach still screams 2015, we need to talk. Today, we’re diving into a hot topic that could make or break your marketing game: What’s Wrong With Your Social Media Strategy? […] The post What’s Wrong With Your Social Media Strategy? appeared first on Seniorologie.

How to Scale Your Photography Business from $300 to $3k  Are you ready to transform your photography hustle into a thriving business powerhouse? Welcome to “How to Scale Your Photography Business from $300 to $3K.” Whether you’re a seasoned pro or just starting out, this guide is your ultimate resource to boost your income, book […] The post How to Scale Your Photography Business from $300 to $3k appeared first on Seniorologie.

4 Ways to Get Your Senior Clients Ready for Their Photoshoots  Getting ready for a photoshoot can be as nerve-wracking as it is exciting, especially when it comes to senior portraits. These aren’t just any photos; they’re a milestone, a celebration of steps taken and futures bright with promise. So, how do you ensure your […] The post 4 Ways to Get Your Senior Clients Ready for Their Photoshoots appeared first on Seniorologie.

How to Stay Inspired and Avoid Burnout as a Senior Photographer For many senior photographers, staying inspired while avoiding burnout can feel like a balancing act. If you’ve spent countless hours behind the lens, perfecting your craft, and meeting client demands, you know exactly what I’m talking about. The good news? Keeping that creative spark […] The post How to Stay Inspired and Avoid Burnout as a Senior Photographer appeared first on Seniorologie.

5 Things to STOP Doing as a High School Senior Photographer   Ever feel like your senior photo sessions are missing that special spark? Let’s change that. Whether you’re just starting out or are a seasoned pro, it’s time to ditch some habits that might be holding you back. Today, we’re diving into the top […] The post 5 Things to STOP Doing as a High School Senior Photographer appeared first on Seniorologie.

When To Go Full-Time with Your Photography Business When to go full-time with your photography business? It’s a question I know many aspiring photographers wrestle with as you dream about turning your passion into a full-time career. Today we’re chatting how to know when you’re ready to take the leap and what steps to take […] The post When To Go Full-Time with Your Photography Business appeared first on Seniorologie.

How To Serve a Client That isn’t a Perfect Fit As passionate photographers, we secretly hope that every client who walks through our doors is a dream come true. But let’s be honest, reality occasionally has other plans and throws us a curveball. Not every client will be a match made in photo-heaven, and that’s […] The post How To Serve a Client That isn’t a Perfect Fit appeared first on Seniorologie.

AI For Photography…Should You Use It or Not? With tech advancing at lightning speed, the question is, AI for photography…should you use it or not? AI is making waves in the photography world. It’s changing the way we capture, edit, and even think about our images. But is it right for you? Maybe you’re curious […] The post AI For Photography…Should You Use It or Not? appeared first on Seniorologie.

3 Ways To Market Fall Senior Sessions In Summer Think Spring is the only season for senior photos? Think again!“ — Let’s defy conventional wisdom and take a closer look at how the fall season can be a game-changer for your senior photography business. Today I’m sharing 3 ways to market fall senior sessions in […] The post 3 Ways To Market Fall Senior Sessions In Summer appeared first on Seniorologie.

4 Strategies for Turning Summer Clients into Long-Term Customers Summer is a photographer’s busiest season, filled with sun-drenched moments and memories waiting to be captured. As clients book their warm-weather shoots, savvy photographers recognize this as a golden opportunity. When it comes to seniors, that summer before their final year is our first chance to […] The post 4 Strategies for Turning Summer Clients into Long-Term Customers appeared first on Seniorologie.

What To Do When Your Clients Won’t Respect Your Boundaries What do you do when your clients don’t respect your boundaries? This is a topic that many high school senior photographers face. It’s crucial to address these issues to maintain both your sanity and the professionalism of your business. From handling late-night texts to dealing […] The post What To Do When Your Clients Won’t Respect Your Boundaries appeared first on Seniorologie.

Partnerships and Collaborations: Expanding your Senior Photography Network Today, we’re diving into a topic that can truly elevate your photography business: partnerships and collaborations. Collaborating with others can open up new opportunities and take your senior photography to the next level. This works whether you’re just starting out or looking to expand your network. Now, […] The post Partnerships and Collaborations: Expanding your Senior Photography Network appeared first on Seniorologie.

Senior Mini-Sessions: Do They Really Work? Today, I’m sharing a hot topic: Senior Mini-Sessions. Do they really work?  Well, the answer isn’t a simple yes or no. It depends on how you approach them and what you offer alongside your full senior sessions. Let’s explore how you can make Senior Mini-Sessions work for you! Tip […] The post Senior Mini-Sessions: Do They Really Work? appeared first on Seniorologie.

My Secret Recipe for a Viral Reel Today, I’m sharing how to create engaging and share-worthy reels that gets everyone talking. I’m breaking down the six steps in my secret recipe for a viral reel. Now, let’s jump in! Step #1: Grab Attention with a Strong Hook First things first, your reel needs to grab […] The post My Secret Recipe for a Viral Reel appeared first on Seniorologie.

What Direction to Take Your Photography Business After Graduation   Today, we’re exploring an important topic for photographers – what direction to take your photography business after graduation season. The current class has graduated. Now it’s time to switch gears and focus on the newest class coming up this fall. But how do you reach them […] The post What Direction to Take Your Photography Business After Graduation appeared first on Seniorologie.

How To Make The Most of Graduation Season As A Photographer   Today, I’m sharing how to make the most of graduation season. That includes ways to make extra money outside of normal individual season photoshoots and new ways to use graduation as an opportunity market your photography business! Graduation season isn’t just about celebrating […] The post How To Make The Most of Graduation Season As A Photographer appeared first on Seniorologie.

What to Do When Things Go Wrong As A Photographer Let’s face it – no matter how seasoned you are behind the lens, photography mishaps are bound to happen. But fear not! Today, we’re diving into a topic that every photographer encounters at some point: What to Do When Things Go Wrong. From unpredictable weather […] The post What to Do When Things Go Wrong As A Photographer appeared first on Seniorologie.

The Business Side of Senior Photography Today, we’re diving deeper into the business side of senior photography. Our focus is on pricing, contracts, and customer service. These elements form the backbone of a successful photography business. Mastering the business side can mean the difference between merely surviving and thriving in the world of senior photography.  […] The post The Business Side of Senior Photography appeared first on Seniorologie.

The Recipe for The Perfect Reel  No matter whether you have a love or hate relationship with the newest trend in social media, reels seem to be here to stay!  Catch yourself always complaining that the algorithm hates you and no one is seeing your stuff? It could be because you aren’t using what the […] The post The Recipe for The Perfect Reel  appeared first on Seniorologie.

Why You Should Incorporate Storyboarding into Your Photography Sessions Today, we’re uncovering the storyboarding secret every photographer needs. Storyboarding in photography is a must! It’s about enhancing client satisfaction, fostering creativity, and optimizing efficiency. So what is storyboarding?  It’s creating a visual representation of the look and feel of a photoshoot.  It’s like an inspiration […] The post Why You Should Incorporate Storyboarding into Your Photography Sessions appeared first on Seniorologie.

5 Ways to Stay Inspired and Avoid Burnout as a Photographer Today, we’ll talk about 5 Ways to Stay Inspired and Avoid Burnout as a Photographer. I think it’s safe to say that we have all dealt with moments of burnout and a lack of inspiration in our photography journey. Whether you’re just starting out […] The post 5 Ways to Stay Inspired and Avoid Burnout as a Photographer appeared first on Seniorologie.

Today, we’ll discuss how to grow your photography services while preserving your unique niche! In this post, we’ll reveal how collaborating with niche-adjacent businesses can help you reach new clients and create mutually beneficial partnerships. We’ll also show you how to leverage social media to showcase your niche photography services and attract more clients. Let’s […] The post 3 Ways to Grow your Photography Services While Still Staying in your Niche appeared first on Seniorologie.

One of the most effective ways to enhance your visibility and attract more clients is to rank higher on Google by mastering some simple SEO – that’s Search Engine Optimization.  In this blog post, we’ll explore five proven strategies to rank higher on Google and let your clients find you effortlessly. From keyword optimization to […] The post 5 Ways To Rank Higher on Google So Clients Find You appeared first on Seniorologie.

Today, we’ll discuss essential strategies to drive traffic to your website. Whether you’re new to photography or striving to boost your online presence, these tips are your ticket to attracting more clients and boosting your business. Before we get started with tips on how to drive traffic to your website, you first want to know […] The post 5 Ways to Drive Traffic to Your Website appeared first on Seniorologie.

In today’s digital age, having a strong online presence and effective marketing strategies are essential for growing your photography business. That’s why I’m excited to share with you five proven tactics that will not only help you expand your email list but also elevate your brand and attract more high school seniors to your services. […] The post 5 Tactics that WORK to get Seniors on Your Email List appeared first on Seniorologie.

Today, I’m sharing 5 tips for using the power of TikTok to promote and grow your high school senior photography business! For some of you, diving into the world of TikTok might sound intimidating. And for others, you might already be there and want to take your TikTok content to the next level!   Whether […] The post 5 Tips To Use The Power of TikTok to Catapult Your Photography Business appeared first on Seniorologie.