PODCAST · arts
The Shit No One Tells You About Writing
by Bianca Marais, Carly Watters and CeCe Lyra
This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.
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April Bonus Episode
Debut author Canwen Xu joins Bianca to talk about ‘Boring Asian Female’—the dark, addictive novel that began as women’s fiction and evolved into a razor-sharp psychological thriller. They discuss, turning personal failure into emotional truth on the page, the 25 drafts and major genre pivot that changed everything, writing a morally messy, hyper self-aware protagonist and why internal validation matters more than external wins. A candid conversation about obsession, identity, and the long road to getting it right.Part two of this month’s bonus episode, Bianca connects with best-selling author, Rea Frey. Rea dives into the behind-the-scenes realities of writing and publishing, with a sharp focus on what truly moves the needle for authors. From the power of agent meetings—offering market-savvy, no-nonsense feedback you won’t get from peers—to the brutal truth about rewriting entire manuscripts under pressure, this episode pulls back the curtain on the process . She shares hard-earned insights on resilience, why some books need to be shelved (for now), and how timing can make or break a manuscript. Plus, a candid look at the biggest mistakes writers make—from submitting too early to ignoring the business side of publishing—and why understanding the industry is just as critical as mastering craft.And lastly, don’t miss out on Emilie’s comps!Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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When Intrigue Turns Into Confusion
This week on Books with Hooks, Bianca CeCe and Carly unpack what makes a query actually work—and where things quietly fall apart. From a gripping friends-to-lovers premise with a dark past to a stranded-on-an-island YA romance, they dive into high-stakes storytelling, dual POV risks, and the fine line between intrigue and frustration. They break down why accessible literary might raise eyebrows, how withholding key information can backfire, and why surprise on the page needs context to land. Plus: opening pages that hook, voice that shines, and the ongoing debate between depth vs momentum. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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399
Shooting the Shit About What Agents Do All Day
What do literary agents actually do all day—and what does that mean for you as a writer? This episode pulls back the curtain on the reality: constant code-switching, shifting priorities, and a job driven by urgency, relationships, and gut instinct. In this week’s episode of Shooting the Shit…Carly and CeCe break down why publishing is as much about human connection and timing as it is about great writing—and why “dream agents” only matter if they’re obsessed with your book. They also tackle a big question: what happens if you’ve had an agent before? Spoiler: it’s not a dealbreaker—but how you frame it matters.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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398
How to Build a Protagonist Who Actually Makes Sense
Debut author Miranda Shulman joins literary agent CeCe Lyra to talk about turning a childhood dream into her literary suspense novel ‘Harmless’—and why the stories we tell ourselves about adulthood don’t always hold up. From writing her first draft at Planned Parenthood to landing an agent through a fellowship (no traditional querying required), Miranda shares her unconventional path to publication. They dive into obsession, messy female friendships, and the existential spiral of your late 20s—plus what it really takes to shape a compelling, complex protagonist.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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Shooting The Shit About Changes to the NYT Bestseller List and Editors Allegedly Using AI
This week, Carly and CeCe dive into major shifts in publishing—from quiet updates to the ‘New York Times’ bestseller list to growing concerns about editors using AI behind the scenes. Carly and CeCe unpack what these changes signal about industry trends, including the rise of audiobooks and the decline of mass market paperbacks. They also tackle the controversy around manuscripts being fed into AI tools—and what that means for author trust and confidentiality. Plus, a fascinating breakdown of debut author advances reveals what writers are really getting paid today.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAS SHARED ON THE PODCAST:https://open.substack.com/pub/emilyzipps/p/2025-debuts-data-part-two?r=h5j0&utm_campaign=post&utm_medium=webhttps://www.nytco.com/press/announcing-updates-to-our-best-seller-lists/?mc_cid=edfbfdb621&mc_eid=c3c057229bhttps://www.thebookseller.com/news/some-editors-uploading-confidential-manuscripts-to-chatgpt-to-read-quickly-agent-claimsAdvertising Inquiries: https://redcircle.com/brands
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Plugging in Mental Modules
This week on Books with Hooks, Bianca, CeCe and Carly break down two query letters—and pull no punches. From missing plot lines to overstuffed author bios, they highlight the biggest mistakes writers make when pitching their work. They dig into why subplots don’t belong in queries, how vague “vibes” kill momentum, and why your protagonist must think on the page—not just act. Plus: the danger of performing for the reader, the myth of show don’t tell, and what agents actually need to say yes. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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395
Shooting the Shit About Cancelled Books and the Shy Girl AI Discourse
It’s chaos in publishing—and Carly and CeCe are breaking it all down. From the AI controversy behind Shy Girl to growing fears around trust, authorship, and what readers actually want. They get real and talk about layoffs, imprint closures, and what it means for writers navigating an already tough landscape. Plus: the reality of editor turnover, the flood of self-published books, and why literary fiction might be poised for a comeback.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAS SHARED ON THE PODCAST:https://newrepublic.com/article/207659/non-fiction-publishing-threat-important-ever\https://www.threads.com/@deeshaphilyaw/post/DWITRYgDD7W?xmt=AQF0Fl2ZZ9Yzr6vOCqP5Rn06mBXnH6Wo48wf0CG3MrKm6Qhttps://substack.com/@janefriedman/note/c-230548625?r=h5j0&utm_source=notes-share-action&utm_medium=webhttps://www.nytimes.com/2026/03/19/books/shy-girl-book-ai.html?unlocked_article_code=1.UlA.R8RW.PFdWmcI_UreZ&smid=nytcore-android-shareAdvertising Inquiries: https://redcircle.com/brands
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394
Insights from Beth O'Leary and Kate Hilton
A double author interview you don’t want to miss! Bestselling author Beth O’Leary breaks down her signature approach to writing high-concept, emotionally grounded romance—starting with a compelling “what if” hook and building outward into layered characters, structure, and setting. She shares how ‘The Name Game’ evolved from a simple premise into a complex, multi-POV narrative with intentional use of diaries, emails, and dual timelines to deepen tension and deliver surprising twists. Beth also dives into craft essentials like differentiating character voice, managing pacing across timelines, and why first drafts are meant to be messy. From false starts and massive rewrites to the power of immersive world-building (even in contemporary fiction), this interview is a masterclass in trusting the process, refining your craft, and turning raw ideas into deeply satisfying stories.Author Kate Hilton shares how ‘City of the Muse’ grew from a collision of real-world academic scandals and archival discoveries into a richly layered dual-timeline mystery spanning Egypt and modern-day Toronto. Drawing on her lifelong fascination with archaeology—and years of research into papyrology, forgotten histories, and women in early excavation work—she unpacks the craft behind balancing past and present narratives, sustaining momentum across timelines, and creating distinct, psychologically grounded characters. Kate also offers candid insight into the realities of long-haul writing (including six years of drafting between other projects), the push-pull between research and procrastination, and how intuition ultimately guides decisions around voice, POV, and structure—reminding writers that every story is, at its core, a mystery waiting to be uncovered.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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393
March Bonus Episode
March’s bonus episode is jam packed. We start off with an engaging conversation, Bianca speaks with author Kerry Clare about her latest novel, 'Definitely Thriving.' They explore the inspirations behind the book, including the influence of Barbara Pym and Rebecca Solnit, and discuss the complexities of writing, character development, and the importance of community and female empowerment in literature. Kerry shares her experiences of writing during the COVID-19 pandemic and reflects on the challenges of marketing unconventional narratives. The discussion highlights the joy of storytelling and the significance of living life on one's own terms.Part two shifts to Bianca connecting with actor-turned-author Summer N. England. She shares her unconventional path to publishing—going from storytelling on TikTok to landing a literary agent (without ever writing a query letter) and ultimately selling ‘The Impossible Garden of Clara Thorne’ at auction. In this lively conversation, she breaks down her character-first writing process, how her background in acting shapes immersive, physical storytelling, and why platform built from joy—not strategy—can open unexpected doors. Part three turns to publishing insider Chris Houston who pulls back the curtain on what actually sells books today—from why traditional publicity timelines are shrinking to just a few months, to the surprising truth that legacy media (like CBC, The Globe and Mail, and the New York Times) still moves the needle more than social media alone. Chris shares candid insights on why most great books go unnoticed, how platform and consistent online presence can build long-term momentum, and why authors must actively partner in their own publicity (no “set it and forget it” allowed). He also shares why investing in publicity is really an investment in your entire writing career. Don’t forget to stick around for another comps episode with Emilie Sommer of East City Book Shop!Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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392
Comp Titles That Make Agents Go...Hmm
This week’s Books with Hooks gets real. The hosts dissect two query letters — one with a jaw-dropping horror premise and another that sparks big conversations about comps, pacing, and giving away too much too soon. From believable character choices to the difference between strong writing vs strong storytelling, this episode is packed with blunt, actionable feedback emerging writers need to hear. If you’re querying, revising, or obsessing over your first pages — don’t miss this one.Trigger Warning: This episode contains adult language and discussions of mature themes. Listener discretion is advised.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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391
Shooting the Shit About Your Response to Last Week's Episode and What Can Be Copyrighted
Publishing isn’t broken… or is it?This week, Carly and CeCe unpack the explosive reaction to last episode—burnout, disillusionment, and the uncomfortable truths no one wants to say out loud. Plus: a stat that proves a tiny group of readers is carrying the entire industry (yikes). They also call out London Book Fair myths, Instagram fatigue, and why long-form thinking is making a comeback.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.For the newsletter lovers who enjoy Carly’s off-duty takes on books,motherhood, culture, money, wellness and more she launched hersubstack THE WEEKEND RANT. Her first post is about the blockbustermemoir STRANGERS by Belle Burden and why financially independent womenare so triggered by it. Check it out:https://theweekendrant.substack.com/p/why-financially-independent-women?r=h5j0Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comYou can also read: https://substack.com/home/post/p-190921451Advertising Inquiries: https://redcircle.com/brands
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390
The Secret Behind Immersive Worlds
In this week’s episode, bestselling author J.R. Ward—creator of the wildly popular ‘Black Dagger Brotherhood’ series—joins the show to talk about her new romantasy novel ‘Crown of War and Shadow’ and the evolution of fantasy romance. J.R. and Bianca explore the difference between paranormal romance and romantasy, why collectible book editions are booming, and how immersive worlds help readers experience powerful human emotions in extraordinary settings. J.R. shares her unconventional writing process—“watching movies in her head” and transcribing them onto the page—and discusses the challenges of writing in first-person POV, balancing world-building with pacing, and crafting compelling character arcs. She also digs into storytelling craft, including planting curiosity seeds, revealing character through adversity, and why the best stories make readers care deeply about the people on the page.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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389
Shooting the Shit About High Brow vs. Low Brow and Editors Who Hate Their Jobs
In this week’s Shooting the Shit, Carly and CeCe bounce from industry gossip to big philosophical questions about publishing. They announce an exciting live podcast recording at the 'When Words Collide 2026’ conference in Calgary and share what’s buzzing around the London Book Fair—from politics and AI to the state of nonfiction. The conversation gets deeper when they unpack a viral Reddit post from a disillusioned editor questioning the publishing industry and what it really values. That leads to a bigger debate: high-brow vs. commercial fiction, literary prestige vs. sales, and whether success in publishing should be measured by awards or by the number of readers a book reaches. It’s an episode you don’t want to miss!Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.For the newsletter lovers who enjoy Carly’s off-duty takes on books,motherhood, culture, money, wellness and more she launched hersubstack THE WEEKEND RANT. Her first post is about the blockbustermemoir STRANGERS by Belle Burden and why financially independent womenare so triggered by it. Check it out: https://theweekendrant.substack.com/p/why-financially-independent-women?r=h5j0Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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388
When Characters Collide with Conflict
In this week’s episode of Books with Hooks, Bianca, Carly, and CeCe critique two very different query letters—and what makes (or breaks) them on the page. First, they workshop an upmarket literary novel about an accountant heading to the brutal Mongol Derby, questioning stakes, starting point, and whether the pitch is selling the story or simply summarizing it. Then, they pivot to a 1970s dual-POV sports romance about a trailblazing female ultrarunner, breaking down strong comps, a compelling premise, and why opening pages need disruption, emotion, and seduction—not just context. Two queries, two first pages, and a masterclass in what agents are really looking for.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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387
Shooting the Shit About Sending The Elevator Back Down And Paying It Forward With Blurbs
This week, Carly and CeCe are covering a little bit of everything—from surprising publishing mishaps to the realities of author blurbs and the strange psychology of the slush pile. They unpack what happens when an offer lands in an agent’s inbox… with the author’s name spelled wrong, why blurbs still matter (even when authors are overwhelmed by requests), and the unspoken etiquette of returning the favor in publishing’s “blurb economy.” The conversation also dives into overused comp titles in queries, how agents manage the emotional rollercoaster of the job, and why beta reader praise doesn’t always translate into agent requests.Plus: magazine guilty pleasures, audiobook debates, and the self-care strategies agents rely on when the job gets intense.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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386
Insights from Lisa Unger
Bestselling thriller author Lisa Unger joins the show to talk about longevity, creativity, and the craft behind writing dark, layered stories. From surviving industry shifts to protecting your creative “deep work,” Lisa shares what it really takes to build a long writing career — and why the only constant is showing up at the page. Bianca and Lisa dive into writing multiple first-person POVs, creating authentic character voices, embracing organic storytelling, and how empathy and research shape powerful fiction. Plus: social media boundaries, reader relationships, and why the work always comes back to character.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comAdvertising Inquiries: https://redcircle.com/brands
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385
Bumper October Bonus Episode
In today's bumper October Bonus Episode, Emilie Sommer of East City Bookshop kicks us off with suggested comp titles.After which, Jessica Knoll joins Carly to talk about Bright Young Women. They also discuss opening pages and prologues; the book vs the audio version; violence on the page; the power in naming things we typically shy away from; the internet and social media as a tool for authors; influences and inspiration; being a part of screen adaptations and filming; and being in a healthy creative space. After which, we do a deep dive in memoirs!Bianca interviews Tove Danovich, journalist and author of the chicken-keeping memoir and animal welfare reporting book, Under the Henfluence. They discuss Tove's journey in publishing a book that encompasses two very difficult genres to market and sell (non-fiction and memoir); writing a proposal for a book that is largely unique and difficult to comp; blending anecdotal humour with animal welfare reporting; the structure of Tove's memoir; and Tove's advice for memoirists.Bianca then chats with Natalie Maclean, journalist and author of the memoir, Wine Witch on Fire. They discuss what inspired Natalie to write a memoir about such a difficult time in her life; starting with the "inciting incident"; how to balance writing your truth with still being mindful of the potential legal ramifications of doing so; when to consult with lawyers and who covers that cost; and the witch-related structure and theme of the book.Finally, in the Q&A segment, Carly and CeCe answer all your burning questions!Find us on our socials:Twitter: @TSNOTYAW @BiancaM_author @carlywatters @ceciliaclyraInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo ask a question, go to: https://sayhi.chat/TSNOTYAWTo connect with Emilie Sommer go to https://www.instagram.com/emiliegsommer/ and you can find East City Bookshop at https://www.instagram.com/eastcitybookshop/More information about Jessica Knoll can be found athttps://www.jessicaknoll.com/. She's on Instagram @jessicaknollauthor and TikTok @jessicaknollauthor.Tove Danovich is on Instagram at: https://www.instagram.com/tovekdanovich/?hl=enHer chickens can be found at: https://www.instagram.com/bestlittlehenhouse/More information about Natalie Maclean can be found at: https://www.nataliemaclean.com/ and https://www.nataliemaclean.com/blog/books/wine-witch-on-fire/Her newsletter can be found at: https://www.nataliemaclean.com/newsletters/archive/She’s also on Instagram at https://www.instagram.com/nataliemacleanwine/Advertising Inquiries: https://redcircle.com/brands
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ABOUT THIS SHOW
This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.
HOSTED BY
Bianca Marais, Carly Watters and CeCe Lyra
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