The Sleep Consultant Blueprint

One of my students drove to work sick, pumping in the car, while her baby was home sick too. Not because she wanted to. Because she hadn’t finished her sub plans and it was easier to just go in. That message stopped me cold. In this episode I’m talking directly to teachers – about the guilt, the sub plans, the lesson planning at 10pm on a Sunday, and the moment you realize the calling you worked so hard for has quietly started costing you everything. We also talk about what comes next. Because the skills that made you great in the classroom? They transfer directly into sleep consulting, and I break down exactly what that timeline looks like from day one to your first paying client to a full income. In this episode: Why teachers can never fully be sick (and why that’s not normal) The “built-in guilt feature” of teaching, nursing, and corporate work Why your classroom skills are actually your biggest business asset The realistic timeline from zero to certified to first paying client Why you don’t have to quit before you start Mentioned in this episode: DM me the word EXIT on Instagram to grab the Classroom to Sleep Consulting Starter Kit — it walks you through your real numbers, transferable skills, and your 90 to 120 day exit timeline.

What does it really look like to go from zero experience to certified, paid, and building a business that fits your life? In this episode, TCCA graduate Jessica Chennault shares her story of going from physical therapist assistant and overwhelmed mom to full-time sleep consultant. She opens up about what made her choose The Cradle Coach Academy, how she started signing clients early, and how she built momentum faster than she ever expected. This conversation is especially powerful for the woman who keeps thinking:I would love to do this, but I do not know if I have the time, the business background, or what it takes to make it work. Jessica’s story is proof that you do not need to have everything perfect to get started. You need the right support, a willingness to put yourself out there, and the courage to keep going before it all feels certain. Ready to take your next step? Apply now to start your journey: https://thecradlecoachacademy.com/apply

Lindsey Heybroek is back and a lot has changed since her first episode. When we last talked, she was just two months into her business. Now, a year in, she’s fully booked, raising her prices, building a networking empire in her local community, and getting ready to leave her full-time job for good. In this episode, Lindsey gets real about what her first year actually looked like — the wins, the hard parts, and everything she wishes she had known sooner. In this episode we cover: ✔️ What pushed Lindsey to finally enroll after months of going back and forth ✔️ how she earned back her full investment in just six weeks — in December, which is typically one of the slowest months ✔️ why she has a waitlist of referrals despite having under 200 Instagram followers ✔️ the moment she raised her prices and why past clients told her she should have charged more all along ✔️ how she runs a thriving sleep consulting business while working full time and raising three boys ✔️ her brand new Bear Cub texting support subscription and how it came straight out of the Momentum Collective ✔️ what she believes truly separates the women who build this into something real from the ones who don’t. The quote from this episode that says it all: “If you have a passion for this, you will find a way to support every family you come across. You can’t just get into it for the income. But if you have that passion? Nothing is going to stop you.” Connect with Lindsey: Instagram: @SleepyBearConsulting Facebook: Sleepy Bear Consulting Website: SleepyLittleBear.com Ready to start your own sleep consulting business? If Lindsey’s story sounds like yours — you’ve been thinking about this, coming back to it, wondering if it’s really possible — this is your sign. Learn more about becoming a certified Pediatric Sleep Consultant at thecradlecoachacademy.com/training

“What if I get certified… and I can’t find clients?” If you’ve ever had this fear, you’re not alone—and you’re definitely not crazy for thinking it. In this episode, I’m breaking down exactly how we solved this problem for our students with our 90-Day ROI Sprint. This isn’t theory or fluff—it’s the distilled playbook from students who actually got paid, fast. You’ll learn why clients don’t come from being viral (they come from being clear), why you don’t need a huge audience (you need a small, repeatable pipeline), and how our proven plan helps you earn back your full program investment in 90 days or less. In This Episode: Why the fear of not finding clients is valid—and what most certification programs get wrong about preparing you for business The 3 biggest reframes that change everything: clarity over virality, connections over followers, and removing guesswork instead of “trying harder” How I analyzed the success patterns of 30+ students I worked with 1:1 and turned it into a specific, actionable program The 3 parts of the 90-Day ROI Sprint: Confident Launch Framework, Your First $5K Plan, and the 30-Minute Connection Marketing System Why a plan doesn’t just help you get clients—it helps you believe you can Ready to get started? DM me “ROI” on Instagram or head to thecradlecoachacademy.com/apply to apply now.

In this episode, I’m calling out a huge hidden problem in the sleep consulting world: trying to build a business on an identity you haven’t actually earned yet. We’ll talk about the difference between borrowed confidence (copying your mentor, hyping yourself up, hoping no one notices you don’t feel ready) and earned authority that comes from real client experience. I’ll walk you through how we use our Client Confidence Accelerator at The Cradle Coach Academy—working with 5 volunteer families with full mentor support—so you graduate knowing you can actually change lives, not just recite theory. Whether you’re thinking about becoming a sleep consultant or you’re already certified but don’t feel ready, this episode will show you what’s really missing (spoiler: it’s not more affirmations) and how to fix it. Already Certified and looking for more support? Message me on Instagram here – and let’s chat about how we can get you going quickly! Ready to learn more about our program and take your first step? Enroll in the Sneak Peek for just $44 here: https://thecradlecoachacademy.com/foundation

If the thought of selling makes your stomach flip, this episode is for you. Marli breaks down why being “sales-phobic” doesn’t disqualify you from becoming a successful sleep consultant — it actually makes you uniquely qualified. Instead of sleazy scripts or pressure tactics, you’ll hear how to approach sales as genuine service, build relationships with exhausted parents, and feel confident charging for the transformation you provide. Marli shares real stories from Cradle Coach Academy grads and clients that show how heart-led, service-first women can build thriving sleep consulting businesses without a traditional sales background. In this episode, you’ll learn: The #1 fear moms share when they’re considering sleep consulting as a home-based business Why you don’t need prior sales experience to succeed as a sleep consultant The mindset shift from “selling” to serving exhausted parents who are already searching for help A simple playground analogy that will change how you think about “offering” your services How one former kindergarten teacher landed her first client just by genuinely helping another mom Why sleep consulting is built on relationships and transformation, not one-and-done transactions A practical, non-intimidating way to talk to potential clients (what to ask, what to listen for, and how to share how you can help) Why charging for your expertise is not selfish — and how clients often feel grateful, not pressured, when they finally get real support Free resource mentioned in this episode: ???? 90-Day Sleep Consultant Blueprint (Free Video Series)Walk through what it actually looks like to become a sleep consultant and build a business that fits your life as a mom. Watch here: www.thecradlecoachacademy.com/video

What’s the difference between enrolling in a program and actually finishing it? For some people… five years and counting. But for Yusra? Three months from enrollment to certified and launched. In this episode, you’ll hear from one of our September 2024 Live Cohort graduates who went from full-time corporate employee and mom of two to serving 100 families in her first year as a sleep consultant…while still working full-time! Here’s what makes Yusra’s story so powerful: ✨ She paid back her entire investment in just 4 weeks after graduation ✨ She hit 100 clients in her first year while working full-time ✨ She went from zero business background to sponsoring networking events ✨ She built her entire business on referrals and word-of-mouth (hardly posts on Instagram anymore and still fully booked) But here’s what I really want you to hear: Yusra talks openly about why she chose the Live Program over self-paced, and why she’d “do it over and over again” if given the choice. In This Episode, You’ll Learn: Why Yusra almost didn’t start (and what finally made her pull the trigger) The exact timeline: September enrollment → December graduation → January boom How she manages 5-10 clients per month while working full-time with two kids The networking strategy that filled her calendar (no complicated social media required) What surprised her most about the Live Program experience Why real-time support and weekly case scenarios changed everything Her honest take on self-paced programs (spoiler: her friend’s been enrolled in another self-paced for 5 years and hasn’t finished) The Live Program Difference: “You’re not actually left alone to figure things out. We’d go through actual case scenarios every week with other students, and even if I didn’t think of something, you’d hear different perspectives. Honestly, I would do the live program over and over again over the self-paced one.” – Yusra Is the live program calling your name? We start Feb. 2nd and there are some amazing bonuses you get when you enroll before Dec. 31st!Apply here now to lock in your spot: https://thecradlecoachacademy.com/live-application

This episode is so valuable we are sharing it again! Meet Christina Carpenter – a former marketing professional who traded in her 40-hour corporate workweek for a 10-hour-a-week sleep consulting business that’s thriving on referrals alone. Christina is a mom of three who knew she needed more flexibility but wasn’t sure what that looked like. After Googling “jobs you can do from home” and trying (and failing at) a few different business ideas, she found sleep consulting – and everything clicked. Here’s what makes Christina’s story different: She hasn’t spent time chasing clients on social media or perfecting a six-page website. Instead, 100% of her business comes from word-of-mouth referrals through local Facebook mom groups and past volunteer clients. She’s stayed so busy that she’s worked with three families more than once (coming back for help with a second child). The biggest lessons from Christina’s journey: You don’t need everything “perfect” before you start. Christina had clients ready to book before she even had a website up. The credibility that matters most? Results and relationships. Starting local is powerful. Christina focused on her immediate community – friends of friends, local mom groups, and connections from where she used to live. This built-in trust shortened the sales cycle and created a referral engine. The right support system changes everything. Christina tried multiple business ventures before this, but they always stalled out. What made sleep consulting different? Having a proven framework, templates, and a community of people who’ve done it successfully. What Christina wishes she’d known: Stop researching and just decide. She got caught in analysis paralysis comparing programs and trying to find the “perfect” one. Looking back, she wishes she’d trusted her gut sooner and just started. If you’re someone who’s been that go-to friend for sleep advice, who’s tried other side hustles that didn’t quite work, or who’s ready to leave corporate life but isn’t sure what’s next – Christina’s story is proof that this works. Connect with Christina Instagram: @everyone_is_sleeping Website: everyoneissleeping.com

“Can I actually do this business thing?” If that question has been holding you back from becoming a sleep consultant, this episode is for you. You might think you’re starting from zero – no business experience, no MBA, no entrepreneurial background. But here’s the truth: your 9-5 has been training you to run a successful business this entire time. In this episode, I’m breaking down exactly which corporate skills translate directly to building a thriving sleep consulting business (spoiler: it’s most of them). And I’m showing you the only things you actually need to learn – because they’re not mysterious, they’re just teachable. In This Episode, You’ll Discover: Why the belief that you “don’t have business skills” is keeping you stuck – and what’s actually true The 5 corporate skills you’re using every day that are the foundation of entrepreneurship (communication, problem-solving, consistency, trust-building, and systems) What your 9-5 didn’t teach you – and why those gaps are easy to fill with the right training Why women who realize they’re not starting from scratch launch faster and with more confidence How students like Yusra and Lindsey earned $4,000 in their first month after graduating (and what made that possible) The biggest mistake new sleep consultants make: thinking certification is enough Our Live Certification program is open for enrollment now. This is your chance to start 2026 getting certified as a sleep consultant – and by April, be earning from a business you can run from home during nap times and evenings. Learn more and apply here: Live Certification Program

If you’re outside the US and limiting your program search to only local options, this episode is for you. I’m breaking down the biggest myth holding international women back from choosing the RIGHT program: the belief that a certification program needs to be based in your country to work for you. The truth? The location of your program doesn’t matter—the quality, international recognition, and support structure does. In This Episode, You’ll Learn: → Why limiting yourself to local programs might mean settling for less rigorous training and no business support → What actually matters when choosing a certification program (hint: it’s not geography) → The three elements that make ANY program work for international students—and why most programs miss the mark → Real student story: How a Mandarin-speaking student in Australia researched local programs but chose ours instead—and why it was the best decision → Why international accreditation gives you MORE credibility than a local program with no global standards → How to evaluate whether a program can truly support you across time zones (with real examples from students in China and Australia) → The difference between old-model certification programs that force everyone into the same schedule vs. flexible programs designed for real life Key Takeaways: ✓ You don’t need a program based in your country—you need a program with internationally recognized credentials that parents worldwide trust ✓ Less than 50% of our students are US-based—thriving sleep consultants are building businesses in the UK, China, Australia, Canada, Morocco, and beyond ✓ International Recognition + Flexible Structure + Global Support = Location-Independent Sleep Consulting Business ✓ Stop limiting your options based on where a program is located—start evaluating based on quality, standards, and support ✓ The “safe” choice of a local program might actually be limiting your credibility and boxing you into a business that doesn’t travel with you Resources Mentioned: The Cradle Coach Academy enrollment options: thecradlecoachacademy.com International Association for Sleep Consulting—the only international body that does thorough review and upholds high educational standards

You can love the idea of becoming a sleep consultant and still freeze when it comes to your first client. In this episode, we’re talking about the one thing that transforms passion into unshakable confidence—and it’s not what most certification programs are telling you. What You’ll Learn: Why getting certified quickly and “figuring it out later” actually backfires The real reason 40-60% of people never finish their certification How confidence comes from application, not just information What happens when you learn through expensive mistakes with paying clients The Client Mastery Method: practicing with real families before you charge Key Takeaway: You need to work with real families before you charge for it. That’s the only way to launch with actual confidence instead of just crossing your fingers and hoping you’re ready. The Problem with “Certify Fast, Launch Immediately”: You can know all the theory and still panic when a parent asks something unexpected New consultants often wait 6-12 months after certification before feeling confident enough to launch Most launch with zero testimonials and have to convince people to trust them anyway Your first clients become practice runs instead of success stories The Client Mastery Method: Work hands-on with 5 real volunteer families during training (not after) with expert mentorship guiding you every step: Family 1: Heavy guidance—your mentor walks you through every step Families 2-3: Less hand-holding but still with feedback and support Families 4-5: More independence with expert oversight By your fifth case study, you’re not wondering if you can help families—you know you can because you already have. Why This Works: You’re not learning through trial and error with paying clients You make mistakes in a safe environment with immediate course correction You launch with 5 testimonials already in hand Students report feeling confident 3x faster than the traditional model Your paying clients get the best version of you, not the “still figuring it out” version Ready to Build Confidence the Right Way? Check out The Cradle Coach Academy’s Rapid Success Sleep Consultant Blueprint training at thecradlecoachacademy.com/video-series to see exactly how we help you go from zero sleep experience to confident business owner in just 90 days.

You’ve been told to chase the paycheck, not the passion. That fulfillment is a “nice to have”, not a need.But what if that belief is exactly what’s holding your business (and energy) back? In this episode, we’re talking about the real secret behind building a business that doesn’t burn you out: doing work that actually lights you up.Because the truth is, fulfillment isn’t just some fluffy add-on — it’s the fuel that powers consistency, income, and long-term growth. We’ll unpack: Why loving your work is non-negotiable for long-term success The lie we’ve been sold about work vs. purpose How fulfillment leads to consistency (and consistency = income) The real-life story of Jessica – a grad who found freedom and passion through sleep consulting The 3-part methodology that turns your passion into a profitable, purpose-driven business If you’ve ever thought, “There has to be more than this,” this episode is your permission slip to stop settling. Watch the Rapid Success Blueprint — a free video series that walks you through how to become a certified sleep consultant in the most streamlined, confidence-building way possible.???? thecradlecoachacademy.com/video-series

Ever feel like you’re constantly choosing between being a present mom or a professional powerhouse, but never both? In this powerful episode, Marli Klaus is flipping the outdated script that keeps so many high-achieving moms stuck in burnout mode. You’ll learn why success doesn’t have to mean sacrifice, and how to build a career that fits your life, not one that demands more than you have to give. Whether you’re curious about sleep consulting or simply craving more clarity, margin, and meaning in your day-to-day, this episode gives you a real path forward. We’ll cover: ???? Why “freedom vs. income” is an outdated belief, and what actually works???? The 3-step formula for building a flexible, profitable business from scratch???? Why you’re still stuck in “learning mode” and how to shift into confident action???? How to market yourself authentically (without feeling like a salesperson)⚡️ The truth about nap-time businesses that actually work✅ And why your desire to make a difference is your biggest advantage If you’re done feeling torn between work and motherhood, and ready for a career that fits your real life, this episode is your new playbook. ???? Join the Free Live Workshop: thecradlecoachacademy.com/workshop???? Thursday, Oct. 16 at 12p CST | Replay available!

Soccer practice chaos. PTO acrobatics. The guilt cocktail of choosing between being a present mom or a professional powerhouse. Sound familiar? In this episode, we’re calling out the false choice that has working moms stuck — and flipping the script. You don’t need another pep talk. You need a proven, time-smart plan built for the life you’re already living. Here’s what we cover: ???? Why “freedom or income” is a lie — and how to get both ???? The real reason PTO isn’t working for moms (and how to reclaim your time) ⏱ The 90-day SMART goal system that moves the needle without burning you out ???? Real-life biz-building strategies that fit inside your already-packed schedule ✅ Why DIY = stuck mode (and the better way forward) ???? The simple shift from overwhelmed employee to confident consultant ???? Action steps you can take today to stop overthinking and start moving Whether you’re curious about sleep consulting or just desperate for more margin in your day, this episode gives you clarity, confidence, and a proven path forward. Want the first actionable step?Grab our free 5-part training series:???? thecradlecoachacademy.com/video-series

Want to become a sleep consultant, but you’re worried you’ll feel stuck re-writing the same sleep plan 14 times and still hovering over send? In this episode, I break down the one thing that separates confident sleep consultants from the ones second guessing every move: specific, personalized feedback. Not more courses. Not memorizing your training. Feedback. I’ll show you the 3-step loop we use at The Cradle Coach Academy so you can move from “I hope I can do this” to “this is what I do.” Ready to see the full breakdown of how we help our students build confidence fast and go from zero sleep experience and zero business background to becoming sleep experts and confident business owners? Head to www.thecradlecoachacademy.com/video-series to sign up for our free bite-sized video series that breaks this all down.

Picture this: You’ve finished your certification. You’ve done the training. You know the material. But when it comes to helping real families… you still don’t feel ready. That nervous knot in your stomach isn’t imposter syndrome – it’s what happens when you’ve skipped the practice that actually builds confidence. In this episode of the Sleep Consultant Blueprint Podcast, I’m breaking down how our students use five volunteer families to bridge the gap between “I hope I can do this” and “This is what I do.” Here’s what you’ll learn today: Why knowledge alone doesn’t build confidence (and what does). How five practice cases prepare you to confidently support paying clients. The step-by-step volunteer process we use to help students go from overwhelmed to prepared. How volunteer families often become your first referrals and testimonials—kick-starting your business before it even officially launches. If you’ve been second-guessing yourself, avoiding clients, or waiting for the “perfect time” to feel ready – this is your permission slip to stop waiting and start practicing. ???? Grab my Sleep Coach Blueprint Video Series—a short series that shows you exactly how training turns into transformation, and why practice with volunteer cases is the fastest path to confidence. Because your future clients don’t need a perfect consultant. They need a prepared one. And that can be you – starting now.

Tired of feeling like you need to go viral or post every single day just to build a business?Here’s the truth: parents don’t hire influencers. They hire trusted experts who solve real problems. In this episode, I’m pulling back the curtain on how our students build profitable sleep consulting businesses in just months—not years—without spending all their time online. You’ll discover: Why trust (not likes or followers) is what gets you booked. How the referral snowball can turn one happy client into a steady stream of business. The exact process we teach inside The Cradle Coach Academy to help you get results fast—even if you’ve never sold a thing before. Lindsey’s story of going from hustling in Facebook groups to having most of her clients come from referrals in just 6 months. If you’ve been stuck thinking you need a massive following to start, this episode will show you the shortcut to building a business based on real results, real clients, and real income.

If you’ve been wondering what’s actually inside the sleep portion of our certification — and whether it truly prepares you to serve families — this episode pulls back the curtain. Inside, I walk you through: What you’ll learn in the sleep curriculum (newborn through age seven). How our expert faculty — from pediatric neurologists to NICU nurses — teach you evidence-based strategies you can trust. Why our approach is science-based, not “fluff” or “no-cry” marketing. The safe sleep guidelines we follow (and train you to follow). How we ensure you graduate ready by requiring volunteer hours with real families. This isn’t about memorizing sleep tips. It’s about learning from experts, applying the research, and practicing until you feel like a pro. Watch our Free Video Series that will walk you through how this all works in detail – from sleep to business and everything in between. >>>Watch the video series here

Feel like you’re not “business-minded”? That you’ll be great at supporting families and coaching, but freeze when it comes to things like marketing, pricing, or finding clients? You’re not alone, and you’re not bad at business. You’ve just never had someone break it down in a way that actually makes sense for your life. In this episode, Marli walks you through: The real reason women get stuck after certification Why most business advice doesn’t work (especially in this space) The 5-phase roadmap we teach inside TCCA to help you go from “certified” to “client-booked” What we’re rebuilding inside our Business Accelerator — and how it’s designed to get you paid This one’s for the woman who wants to help families, have more freedom, and finally feel confident running her own business — without becoming someone she’s not.

If you’ve been dreaming about becoming a sleep consultant but keep getting stuck on the thought: “Why would anyone hire me when I’m brand new?” …this episode is for you. That “newbie fear” is completely normal — but it doesn’t have to keep you from starting. In fact, at The Cradle Coach Academy, we’ve built a process that helps you step into your new career already armed with experience, results, and credibility. Here’s the secret: before you even graduate, you’ll work with five real families as volunteer clients. You’ll get hands-on practice solving real sleep challenges and collect five glowing testimonials you can use to attract paying clients from day one. In this episode, I’m sharing: Why self-doubt is actually a sign you understand the importance of this work (and why it doesn’t mean you’re not cut out for it) How our volunteer process works and why it’s a confidence-building game-changer Real stories from graduates who went from “Who would hire me?” to booked out How to use your first five testimonials to land your first paying clients faster The mindset shift that helps you move from hoping you can do this to knowing you can If you’re stuck wondering whether you can be successful in this work, this episode will help you see exactly how we set our students up for success — before they even launch.

Accreditation isn’t just a fancy stamp of approval — it’s a deep, challenging process that ensures your training truly prepares you for the work you’ll do with families. In this episode, I’m pulling back the curtain on what it took for The Cradle Coach Academy to gain approval from the Newborn Care Specialist Association (NCSA) for our NCS program and from the International Association of Professional Sleep Consultants (IAPSC) and the International Association for Complementary Therapists (IAOTH) for our Sleep Consultant certification. You’ll hear: Why accreditation is about so much more than checking boxes The behind-the-scenes work (and three rounds of revisions!) it took to get approved How accreditation protects you as a student and boosts your career opportunities The surprising ways our updated NCS curriculum is now influencing industry standards Why now is the best time to enroll before our NCS program price increases from $349 to $499 on August 25 If you’re considering training as a newborn care specialist or sleep consultant, this episode will give you the insight you need to choose a program that sets you up for long-term success. Resources & Links:

Burnout isn’t a maybe — it’s a when if you don’t build your business with sustainability at the center. Whether you’re a sleep consultant, newborn care specialist, or parent coach, (or aspiring one!) this episode is your roadmap to doing meaningful, impactful work without burning yourself into the ground. Marli shares real strategies and boundary-setting practices that will help you structure your business around your life (not the other way around). These are the same tools she’s taught to hundreds of postpartum professionals inside The Cradle Coach Academy — and today, she’s walking you through how to implement them, too. Inside this episode: Why postpartum professionals are uniquely vulnerable to burnout How Marli rebuilt her biz after nearly burning out 3 months in The #1 communication tip that changes everything Sample schedules from real grads and how they honor their energy Why undercharging leads to overworking — and what to do instead The best client boundaries (and red flags to look out for) How to leverage slower seasons and prevent “constant content mode” The truth about marketing burnout — and how to avoid it The exact systems to implement if you’re feeling overwhelmed Ready to learn more about becoming a sleep consultant? Get instant access to our Exit Plan Blueprint to learn more about what this looks like at www.thecradlecoachacademy.com/video-series

What happens when a burned-out educator turns her postpartum struggle into a thriving business? In this episode, Marli chats with Teal Chalek — a Cradle Coach Academy graduate and founder of Roots of Reverie — about her transition from special education to sleep consulting, how she went from zero to six clients in two weeks (without relying on social media), and what it really takes to build a business that supports your life and your family. This is for the mom mapping out her next move — and the aspiring or new consultant who needs to hear this: showing up consistently will pay off, even when the progress feels quiet at first. In this episode, you’ll hear: Teal’s emotional journey through postpartum and sleep deprivation Why she chose sleep consulting after leaving her career in education How local networking events helped her find clients faster than Instagram Her honest take on social media, introversion, and marketing overwhelm What she wishes she knew when she started (and what she got right) How she’s building a sustainable business one aligned decision at a time Connect with Teal:

In this episode, Marli reveals the true requirements for building a successful sleep consulting business. Spoiler alert: it’s not what you think! While many women believe they need healthcare or childcare experience to succeed, Marli shares what actually determines success in this field. She breaks down the two critical elements that separate thriving sleep consultants from those who struggle, and explains why your background matters far less than these essential qualities.

In this comprehensive episode, Marli breaks down the five critical factors you need to evaluate before pursuing a career in sleep consulting. She shares her personal journey from corporate burnout to building a thriving sleep consulting business and explains what it really takes to succeed in this field. If you’ve been wondering whether sleep consulting could be your path to freedom and fulfillment, this episode will help you make that decision. Next Steps Our Support+ Mentorship Track Sleep Consultant Certification program is currently open for enrollment and we are accepting applications. Apply now to snag one of the 5 available spots! https://thecradlecoachacademy.com/apply

In this episode, we sit down with Leslie, a Cradle Coach Academy graduate who successfully transitioned from being a stay-at-home mom for six years to building a thriving sleep consulting business. Leslie shares her unique journey, valuable sales insights from her corporate background, and how she built a successful local business without relying heavily on social media. Leslie’s Background & Journey Former sales area manager for major breweries on the East Coast Stay-at-home mom for 6 years before becoming a sleep consultant Always passionate about supporting families and researching child development Found Cradle Coach Academy and saw the perfect opportunity to combine business experience with helping families Connect with Leslie on Instagram @bedtimeblueprints or on her website at https://www.bedtimeblueprints.com/ Chat with Marli or our graduate, Michelle, to talk about whether The Cradle Coach Academy is a good fit for you: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-call Register for our free 90-Day Blueprint Training: https://thecradlecoachacademy.com/video-series

In this episode, Marli discusses why traditional marketing approaches often fall flat for sleep consultants and why focusing on relationship-based marketing leads to more success and less stress. She shares practical strategies for building genuine connections with clients and other professionals in the parenting space to grow a sustainable sleep consulting business. Listen to last week's episode on building the Know, Like and Trust Factor for Sleep Consultants: www.thecradlecoachacademy.com/podcast-1/49 Learn more about becoming a sleep consultant with a relationship-focused approach at thecradlecoachacademy.com/video-series Schedule a call directly with Marli or with The Cradle Coach Academy Sleep Consultant graduate, Michelle: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-call

In this episode, Marli explores why the “know, like, and trust factor” is amplified tenfold for professionals working with families during vulnerable postpartum and early childhood periods. She breaks down each component and provides practical strategies for building them into your business approach, whether you’re already established or just starting out. Learn more about becoming a sleep consultant with a relationship-focused approach at thecradlecoachacademy.com/video-series Schedule a call with Marli or TCCA graduate, Michelle, to discuss if The Cradle Coach Academy is right for you: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-call

In this episode, we chat with Christina Carpenter, a Cradle Coach Academy graduate and founder of Everyone Is Sleeping. Christina shares her journey from corporate life to building a thriving sleep consulting business in just one year. As a mom of three (ages 6, 5, and 2.5), she discusses how she found the perfect balance between meaningful work and family flexibility through sleep consulting working just 10 hours a week. Schedule a call to chat directly with Marli or The Cradle Coach Academy grad, Michelle here: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-call Connect with Christina on Instagram at https://www.instagram.com/everyone_is_sleeping/

In this episode, Marli tackles one of the most common questions from aspiring sleep consultants: “How much will it cost to start my business?” Marli shares her personal experience of launching a sleep consulting business while working full-time and raising three children, and breaks down three different approaches to getting started based on different budget levels and time investments. Want to listen to the episode that was mentioned regarding the most important things to consider when choosing a sleep consultant certification program? You can do that here! Ready to learn more about becoming a Sleep Consultant? Visit our Website: thecradlecoachacademy.com Schedule a call to chat directly with Marli or Michelle, graduate of our Sleep Consultant Program: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-call

In this episode, Marli addresses the common challenge of imposter syndrome among sleep consultants. She discusses how nearly everyone experiences feelings of self-doubt when starting a new career path, especially in the specialized field of sleep consulting. Marli shares personal experiences and practical strategies to help listeners overcome these feelings and build confidence in their professional journey. Website: thecradlecoachacademy.com To learn more about certification programs by connecting with Marli directly, or with sleep consultant certification program graduate, Michelle, schedule here: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-call

In this episode, Marli shares her expertise on selecting the right sleep consultant certification program. Drawing from her personal experience and insights gained from training over 500 sleep consultants since 2018 at The Cradle Coach Academy, Marli outlines five essential factors to consider when choosing a certification program, plus a bonus consideration that can significantly impact your success.Connect With The Cradle Coach Academy:Schedule a call with Marli or program graduate Michelle: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-call

In this special episode, we interview two Cradle Coach Academy graduates, Heidi Lovens and Alyssa Hempel, who combined their individual sleep consulting businesses to create Big Little Sleeper Co. They share their journey from solo entrepreneurs to business partners, how they navigate their partnership, and the challenges and triumphs they've experienced along the way.The Decision to Join ForcesMet through The Cradle Coach Academy Facebook group around 2020Developed a friendship that evolved from social media to text messages and callsFound themselves consulting with each other when working with clientsReferred clients to each other and noticed their clients had similar experiencesBegan duplicating efforts (collaborative Facebook group, selling the same digital products)Decided to sunset their individual businesses and create Big Little Sleeper Co.Where to Find ThemInstagram: @biglittlesleeperco https://www.instagram.com/biglittlesleeperco/Website: biglittlesleeperco.comWatch on YouTube:https://youtu.be/AfQjzwpYYDQ

In this conversation, Marli discusses the journey of becoming a certified sleep consultant, focusing on the time commitment required for certification, the structure of the coursework, and the process of building a business in this field. She emphasizes the flexibility of the program designed for busy moms, the importance of continuing education, and the relationship-focused approach to business building that allows consultants to thrive while managing their time effectively.

In this episode, Marli interviews Maeve, a successful Sleep Consultant program graduate who transitioned from a corporate accounting career to becoming a sleep consultant. Maeve shares her entrepreneurial journey, including how her obsession with her own child's sleep in 2020 led to her passion for helping other parents.Maeve discusses her most significant accomplishment—consistently showing up for her business even without immediate financial returns—and reveals her marketing strategies that have led to success. She explains how in-person events, local networking, and consistent social media presence have helped her build a thriving practice called Dream Babies in Ireland.The conversation highlights important insights for aspiring sleep consultants, including:The unexpected challenges of the business side of consultingThe importance of playing the long game in marketingHow authentic connections lead to client conversionsThe value of community in overcoming entrepreneurial isolationWhether you're considering a career change or already working in the sleep consulting field, this episode offers practical advice and inspiration from someone who successfully made the leap from corporate life to entrepreneurship.If you're ready to learn more about The Cradle Coach Academy and how we can help you build the business of your dreams, watch our free 90-Day Sleep Consultant Blueprint training today! Register here for instant access: www.thecradlecoachacademy.com/video-series

This week's episode is a repost of an episode recorded in March of 2024 and features TCCA graduate, Lexi Teska. Since launching her business in late Sept 2023, Lexi has had an extremely impressive start to her Sleep Consultant career, crushing goal after goal.Lexi, a military spouse and mom to three, 3 and under with a fourth on the way, holds a degree in business management from East Carolina University. After experiencing the challenges of sleep deprivation as a new parent while simultaneously solo parenting during her husband’s deployment, she discovered her calling in assisting other exhausted families. With certifications as a Pediatric Sleep Consultant, Newborn Care Specialist, and Postpartum & Infant Care Doula, she founded Lullaby Lexi Sleep. She also is part of the board of directors for a local non-profit in her area that provides resources for pregnant and postpartum women, The Birth Network of Monterey. Over the past six years, Lexi’s family has relocated every two years due to her husband’s military career, residing in North Carolina, Virginia, and now settling in for their second stint in Monterey, California. Since we recorded this episode over a year ago, Lexi and Kim have added potty training to their services for families and recently launched a potty course. You can connect with Lexi at https://www.instagram.com/lullabylexisleep/You can hear my interview with Kim from Lullaby Lexi Sleep here: https://thecradlecoachacademy.com/kim-rosales-podIf you're ready to learn more about becoming a Sleep Consultant, visit https://thecradlecoachacademy.com/video-series to watch our free workshop.

In this episode, Marli Klaus shares her personal journey from a 13-year corporate career to becoming a full-time sleep consultant. She details how she transitioned from feeling unfulfilled in her corporate role to building a successful business around her passion for sleep consulting, eventually replacing (and surpassing) her corporate income while gaining the flexibility and fulfillment she craved."They had just paid me actual money to help them solve a problem I would have happily helped with for free. That's when you know you've found your calling.""I've had months where I questioned everything. I've made mistakes in my business. I've missed that predictable corporate paycheck at times. But I've never, not for one second, regretted my decision."Ready to learn more about how this can work for you? Register for our free 90-Day Sleep Consultant Blueprint Training here:www.thecradlecoachacademy.com/workshop

In this episode, Marli tackles one of the biggest fears that holds moms back from pursuing sleep consulting as a business: the fear of sales. If you've never done sales before and feel anxious about this aspect of business ownership, this episode provides the reassurance and practical advice you need.What You'll Learn:Why prior sales experience is NOT necessary for success as a sleep consultantHow to reframe "sales" as simply helping exhausted parents who are already searching for solutionsThe difference between pushy sales tactics and authentic serviceWhy sleep consulting naturally leads to sales without requiring sophisticated techniquesPractical conversation strategies that build relationships and lead to clientsResources Mentioned:90-Day Sleep Consultant Blueprint Training - Free video series that walks you through starting your journey as a sleep consultantEpisode 37 - Interview with Kim, a Cradle Coach Academy graduate who focused on helping people and let the business naturally fall into placeConnect With Us:Website: The Cradle Coach AcademyInstagram: @thecradlecoachacademyFacebook: The Cradle Coach AcademyEmail: [email protected] the Podcast?Please subscribe, leave a review, and share with a mom friend who might need to hear this message!

In this episode of the Moms Making Money podcast, Marli explores why The Cradle Coach Academy's sleep consultant certification prepares you to support families with children from newborn through age seven—a significantly wider range than most programs that only cover 4 months to 4 years.Discover the unique sleep challenges at each developmental stage and how being certified to address them all creates a powerful business advantage. Marli breaks down sleep consulting approaches for newborns setting sleep foundations, infants ready for formal sleep training, toddlers still in cribs, and the often intimidating but lucrative market of children in regular beds.Learn how TCCA incorporates specialized training from an expert who mentors other consultants specifically on the 2-7 year age range, giving you the confidence to support families through every sleep transition from birth through early elementary years. This comprehensive preparation not only expands your potential client base but also positions you as the go-to expert families return to as their children grow and sleep needs evolve.Ready to become a well-rounded sleep consultant? Register for our free 90-Day Sleep Consultant Blueprint training at thecradlecoachacademy.com/video-series.

In this inspiring episode of the Moms Making Money podcast, host Marli interviews Kim Rosales, a successful sleep consultant and graduate of The Cradle Coach Academy. Kim shares her journey from working in dentistry for 15 years to becoming a sleep consultant after her own experience with severe postpartum depression related to sleep deprivation with her first child. After finding help from a sleep consultant that "changed her life," Kim discovered her true calling.Kim discusses how she paid off her certification investment in just two months while working only 1-3 hours per day as a stay-at-home mom with two young children. She reveals her unique approach to entering the field by reaching out to Lexi, an established Cradle Coach Academy graduate, which led to a successful mentorship and business partnership. Kim shares valuable insights about hustle, marketing strategies, and the importance of putting families first while building her business.This episode offers practical advice for those considering sleep consulting as a career, addressing common concerns about time commitment, financial investment, and business growth. Kim's story demonstrates how passion, initiative, and collaboration can lead to success in this rewarding field while maintaining flexibility for family life.Ready to start your journey to becoming a sleep consultant? Dive into our NEW 90-Day Sleep Consultant Blueprint training here: www.thecradlecoachacademy.com/video-seriesReach out to Marli directly on Instagram here: www.instagram.com/thecradlecoachacademy

Ready to ditch the "trading time for money" trap? This episode busts open the myth that you need to work crazy hours to make good money. Marli shares her story of leaving the corporate world to become a sleep consultant, proving that you can actually make more while working less. We dive into the real talk about building a sleep consulting business - from pricing your packages and finding your first clients to scaling with group programs and digital products. You'll hear exactly how sleep consultants are making $3k-$10k per month working part-time hours (hello, school pickup!), plus practical tips for growing beyond 1:1 client work. Perfect for any mama feeling stuck in the corporate grind or dreaming of a flexible career that makes a real difference in families' lives. Get ready for some serious inspiration and actionable steps to break free from the traditional work model!Ready to take the next step with sleep consulting? Join our Marketing Workshop where you can learn all about how our students find success, even without a business background.Register for free here.Have questions about TCCA or sleep consulting in general? Reach out to Marli directly on Instagram by messaging her here.

In this episode of the Moms Making Money podcast, we address the common concern among aspiring pediatric sleep consultants regarding market saturation. In this episode, we will discuss:The fear of market saturation is common but unfounded.There is a high demand for sleep consultants due to the number of new parents.Parents seek personalized, compassionate guidance, not just generic advice.Successful consultants pave the way for new entrants in the market.Recognizing the frequency illusion can help shift your perspective.Every family has unique needs, creating opportunities for specialization.Building relationships with experienced consultants can provide valuable insights.If you're ready to take the next step and learn more about how you can find success as a sleep consultant, it starts with recognizing that both sleep education AND marketing are equally important. Join us for our Marketing for Sleep Consultants workshop by registering here.Ready to enroll? You can check out payment options and enroll here.Want to connect with Marli directly? Send me a message on Instagram or schedule a zoom call.

In this episode, Marli discusses the challenges of building a business, particularly in the field of sleep consulting. She emphasizes that while it is difficult, success is achievable with the right strategies and a focus on relationship-based marketing. Marli shares her personal journey and the importance of having a clear plan and support system to navigate the complexities of entrepreneurship.If you're ready to learn more about our programs, you can find all the information here: www.thecradlecoachacademy.comTo schedule a call to chat directly with Marli, find a time here: https://calendly.com/the-cradle-coach/academy-strategy-callReach Marli on Instagram at www.instagram.com/thecradlecoachacademy

In this episode of the Moms Making Money podcast, Lindsey shares her inspiring journey to becoming a successful sleep consultant in just three short months. She discusses the challenges she faced, the passion that drove her to pursue this path, and the early successes she experienced in her new business. Lindsey emphasizes the importance of community and support in her journey and highlights impactful client experiences that showcase the transformative power of sleep consulting. She offers valuable advice for aspiring sleep consultants, encouraging them to follow their passion and make meaningful connections with clients.Lindsey's story is proof that you, too, can do this and can create an incredible business in a short amount of time.Head over to www.thecradlecoachacademy.com/open-house to register for one of our upcoming live open houses this week so you can learn more about our programs and how we help you meet your goals.Ready to jump in and join us in the live program? Apply now at www.thecradlecoachacademy.com/applyThe next live program starts on 2/10 and we only have a few spots left. Enrollment will be closing in just one week.

In this conversation, we discuss the journey to becoming a successful sleep consultant, emphasizing the importance of having a solid plan, mentorship, and effective marketing strategies. We share insights on how to build confidence, become an expert in the field, and leverage relational marketing to attract clients. The conversation also highlights a success story of a recent graduate, Lindsey, who quickly achieved profitability in her new business.Here's what you'll hear in this episode:Nobody wants to spend months building a business that isn't profitable.You need a plan that has been proven to work.Experiential learning helps you see results quickly.Having a support system is crucial for success.Building the know, like, and trust factor is essential in this business.You can become an expert even without prior business experience.Marketing strategies should feel authentic and aligned with your goals.Ready to apply for our Live Program? Do that here: www.thecradlecoachacademy.com/applyConnect with Marli on Instagram: www.instagram.com/thecradlecoachacademyBook a call to chat with Marli on Zoom: https://calendly.com/the-cradle-coach/academy-strategy-call

Are you letting fears and misconceptions about marketing and building a business hold you back from your dream of becoming a sleep consultant? In this episode of the Moms Making Money podcast, Marli discusses five common marketing myths that prospective sleep consultants often believe. She emphasizes that marketing is essential for all businesses, regardless of size, and that it should be approached with creativity and connection rather than fear. Marli debunks myths about needing to be everywhere, waiting until one is an expert to market, and the misconception that selling is sleazy. Walk away understanding what is and is not true when it comes to marketing and how YOU can find success, even if you've never run a business before.Learn more about our Live Program and enroll here: www.thecradlecoachacademy.comSchedule a call to chat through your goals and get your questions answered: https://calendly.com/the-cradle-coach/academy-strategy-call

These are the things that I wish I knew when I started my journey to becoming a sleep consultant.It's so easy to get caught up in the idea that we have to know it all, be it all and never admit to not knowing something. However, that's not reality and all it does is make others (and ourselves!) feel isolated.So in this episode, I am breaking down the two biggest confessions I have when it comes to my journey to becoming a sleep consultant and successful business owner.I also want to remind you that our Live Certification program is starting the week of Jan. 26th! If you are interested in joining that. next cohort, you can find the application here: www.thecradlecoachacademy.com/applyI will personally review your application and get back to you within 24 hours with next steps.You can also register for our brand-new FREE private podcast series here: www.thecradlecoachacademy.com/private In this private podcast, you will learn:➡️ How you can become an Expert Consultant in 90 days using this Rapid Success learning system➡️ The smarter, relationship-focused marketing strategies that allow you to grow your business and boost ROI without wasting hours on social media➡️ The TCCA difference that practically guarantees your success when you just follow the proven pathRegister here: www.thecradlecoachacademy.com/private

Today’s episode is all about how you can earn more money without having to market your business more. While we have talked about ways to do this with sleep consulting alone in episode 27, today we are going to talk through another way to make this happen.The world of parenting support is expanding and it is becoming more and more socially acceptable to reach out for and accept support with this job that is the most important and most challenging job out there. Parents are PAYING good money for parenting support from sleep consulting to newborn care to more general parent coaching and YOU could be the one that benefits from that. Learn how in this episode!When you are one of the first 10 individuals to enroll in our program using code EXPERTBUNDLE before midnight on 11/27, you will get lifetime access to our Sleep Consultant Program and Business Accelerator PLUS you will receive our Parent Coach Certification and Newborn Care Specialist programs as a bonus. That is over $6,200 worth of access and bonuses and you will get it all for just $4,000!Be one of the first 10 to use that code by visiting our website today at https://thecradlecoachacademy.thrivecart.com/expert-bundle/ and using code EXPERTBUNDLE! This offer is a complete no brainer and will set you up to be a highly sought-after, well-rounded parenting and sleep expert who will stand out and earn more money. Can’t wait to see you inside! Mentioned in this episode:BF Ad

In this episode of the Moms Making Money podcast, we discuss the concept of Return on Investment (ROI) specifically in the context of becoming a sleep consultant. We emphasize the importance of understanding both financial and non-financial returns, such as time flexibility and community impact. The conversation covers the journey of becoming a sleep consultant, the essential tools and support needed for business growth, and realistic expectations for achieving ROI within a specific timeframe. Ready to take the next step towards your goals? It's time to schedule your Sleep Consultant Strategy call with Marli: https://calendly.com/the-cradle-coach/academy-strategy-call

In this week's episode of the Moms Making Money podcast, we break down how much time it will realistically take you to get certified as a Sleep Consultant through The Cradle Coach Academy.We talk through how long the sleep education is, what is included and what the experience is like, as well as how we set you up for success with business content to help you launch and grow your business.If you would like a copy of our program outline, message us the word OUTLINE on Instagram here: www.instagram.com/thecradlecoachacademyIf you want to chat directly with me about becoming a sleep consultant, message me on Instagram or schedule a time to connect with me on zoom here: https://calendly.com/the-cradle-coach/academy-strategy-call