The Sleep Consultant Blueprint

In this episode, Marli tackles one of the biggest fears that holds moms back from pursuing sleep consulting as a business: the fear of sales. If you've never done sales before and feel anxious about this aspect of business ownership, this episode provides the reassurance and practical advice you need.What You'll Learn:Why prior sales experience is NOT necessary for success as a sleep consultantHow to reframe "sales" as simply helping exhausted parents who are already searching for solutionsThe difference between pushy sales tactics and authentic serviceWhy sleep consulting naturally leads to sales without requiring sophisticated techniquesPractical conversation strategies that build relationships and lead to clientsResources Mentioned:90-Day Sleep Consultant Blueprint Training - Free video series that walks you through starting your journey as a sleep consultantEpisode 37 - Interview with Kim, a Cradle Coach Academy graduate who focused on helping people and let the business naturally fall into placeConnect With Us:Website: The Cradle Coach AcademyInstagram: @thecradlecoachacademyFacebook: The Cradle Coach AcademyEmail: [email protected] the Podcast?Please subscribe, leave a review, and share with a mom friend who might need to hear this message!

In this episode, Marli discusses why traditional marketing approaches often fall flat for sleep consultants and why focusing on relationship-based marketing leads to more success and less stress. She shares practical strategies for building genuine connections with clients and other professionals in the parenting space to grow a sustainable sleep consulting business.Listen to last week's episode on building the Know, Like and Trust Factor for Sleep Consultants: www.thecradlecoachacademy.com/podcast-1/49Learn more about becoming a sleep consultant with a relationship-focused approach at thecradlecoachacademy.com/video-seriesSchedule a call directly with Marli or with The Cradle Coach Academy Sleep Consultant graduate, Michelle: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-call

In this episode, we chat with Christina Carpenter, a Cradle Coach Academy graduate and founder of Everyone Is Sleeping. Christina shares her journey from corporate life to building a thriving sleep consulting business in just one year. As a mom of three (ages 6, 5, and 2.5), she discusses how she found the perfect balance between meaningful work and family flexibility through sleep consulting working just 10 hours a week.Schedule a call to chat directly with Marli or The Cradle Coach Academy grad, Michelle here: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-callConnect with Christina on Instagram at https://www.instagram.com/everyone_is_sleeping/

In this episode, Marli shares her expertise on selecting the right sleep consultant certification program. Drawing from her personal experience and insights gained from training over 500 sleep consultants since 2018 at The Cradle Coach Academy, Marli outlines five essential factors to consider when choosing a certification program, plus a bonus consideration that can significantly impact your success.Connect With The Cradle Coach Academy:Schedule a call with Marli or program graduate Michelle: https://calendly.com/d/cq5f-5rq-mx2/sleep-consultant-interest-strategy-call

In this special episode, we interview two Cradle Coach Academy graduates, Heidi Lovens and Alyssa Hempel, who combined their individual sleep consulting businesses to create Big Little Sleeper Co. They share their journey from solo entrepreneurs to business partners, how they navigate their partnership, and the challenges and triumphs they've experienced along the way.The Decision to Join ForcesMet through The Cradle Coach Academy Facebook group around 2020Developed a friendship that evolved from social media to text messages and callsFound themselves consulting with each other when working with clientsReferred clients to each other and noticed their clients had similar experiencesBegan duplicating efforts (collaborative Facebook group, selling the same digital products)Decided to sunset their individual businesses and create Big Little Sleeper Co.Where to Find ThemInstagram: @biglittlesleeperco https://www.instagram.com/biglittlesleeperco/Website: biglittlesleeperco.comWatch on YouTube:https://youtu.be/AfQjzwpYYDQ

In this conversation, Marli discusses the journey of becoming a certified sleep consultant, focusing on the time commitment required for certification, the structure of the coursework, and the process of building a business in this field. She emphasizes the flexibility of the program designed for busy moms, the importance of continuing education, and the relationship-focused approach to business building that allows consultants to thrive while managing their time effectively.

In this episode, Marli interviews Maeve, a successful Sleep Consultant program graduate who transitioned from a corporate accounting career to becoming a sleep consultant. Maeve shares her entrepreneurial journey, including how her obsession with her own child's sleep in 2020 led to her passion for helping other parents.Maeve discusses her most significant accomplishment—consistently showing up for her business even without immediate financial returns—and reveals her marketing strategies that have led to success. She explains how in-person events, local networking, and consistent social media presence have helped her build a thriving practice called Dream Babies in Ireland.The conversation highlights important insights for aspiring sleep consultants, including:The unexpected challenges of the business side of consultingThe importance of playing the long game in marketingHow authentic connections lead to client conversionsThe value of community in overcoming entrepreneurial isolationWhether you're considering a career change or already working in the sleep consulting field, this episode offers practical advice and inspiration from someone who successfully made the leap from corporate life to entrepreneurship.If you're ready to learn more about The Cradle Coach Academy and how we can help you build the business of your dreams, watch our free 90-Day Sleep Consultant Blueprint training today! Register here for instant access: www.thecradlecoachacademy.com/video-series

This week's episode is a repost of an episode recorded in March of 2024 and features TCCA graduate, Lexi Teska. Since launching her business in late Sept 2023, Lexi has had an extremely impressive start to her Sleep Consultant career, crushing goal after goal.Lexi, a military spouse and mom to three, 3 and under with a fourth on the way, holds a degree in business management from East Carolina University. After experiencing the challenges of sleep deprivation as a new parent while simultaneously solo parenting during her husband’s deployment, she discovered her calling in assisting other exhausted families. With certifications as a Pediatric Sleep Consultant, Newborn Care Specialist, and Postpartum & Infant Care Doula, she founded Lullaby Lexi Sleep. She also is part of the board of directors for a local non-profit in her area that provides resources for pregnant and postpartum women, The Birth Network of Monterey. Over the past six years, Lexi’s family has relocated every two years due to her husband’s military career, residing in North Carolina, Virginia, and now settling in for their second stint in Monterey, California. Since we recorded this episode over a year ago, Lexi and Kim have added potty training to their services for families and recently launched a potty course. You can connect with Lexi at https://www.instagram.com/lullabylexisleep/You can hear my interview with Kim from Lullaby Lexi Sleep here: https://thecradlecoachacademy.com/kim-rosales-podIf you're ready to learn more about becoming a Sleep Consultant, visit https://thecradlecoachacademy.com/video-series to watch our free workshop.

In this episode, Marli Klaus shares her personal journey from a 13-year corporate career to becoming a full-time sleep consultant. She details how she transitioned from feeling unfulfilled in her corporate role to building a successful business around her passion for sleep consulting, eventually replacing (and surpassing) her corporate income while gaining the flexibility and fulfillment she craved."They had just paid me actual money to help them solve a problem I would have happily helped with for free. That's when you know you've found your calling.""I've had months where I questioned everything. I've made mistakes in my business. I've missed that predictable corporate paycheck at times. But I've never, not for one second, regretted my decision."Ready to learn more about how this can work for you? Register for our free 90-Day Sleep Consultant Blueprint Training here:www.thecradlecoachacademy.com/workshop

In this episode of the Moms Making Money podcast, Marli explores why The Cradle Coach Academy's sleep consultant certification prepares you to support families with children from newborn through age seven—a significantly wider range than most programs that only cover 4 months to 4 years.Discover the unique sleep challenges at each developmental stage and how being certified to address them all creates a powerful business advantage. Marli breaks down sleep consulting approaches for newborns setting sleep foundations, infants ready for formal sleep training, toddlers still in cribs, and the often intimidating but lucrative market of children in regular beds.Learn how TCCA incorporates specialized training from an expert who mentors other consultants specifically on the 2-7 year age range, giving you the confidence to support families through every sleep transition from birth through early elementary years. This comprehensive preparation not only expands your potential client base but also positions you as the go-to expert families return to as their children grow and sleep needs evolve.Ready to become a well-rounded sleep consultant? Register for our free 90-Day Sleep Consultant Blueprint training at thecradlecoachacademy.com/video-series.

In this inspiring episode of the Moms Making Money podcast, host Marli interviews Kim Rosales, a successful sleep consultant and graduate of The Cradle Coach Academy. Kim shares her journey from working in dentistry for 15 years to becoming a sleep consultant after her own experience with severe postpartum depression related to sleep deprivation with her first child. After finding help from a sleep consultant that "changed her life," Kim discovered her true calling.Kim discusses how she paid off her certification investment in just two months while working only 1-3 hours per day as a stay-at-home mom with two young children. She reveals her unique approach to entering the field by reaching out to Lexi, an established Cradle Coach Academy graduate, which led to a successful mentorship and business partnership. Kim shares valuable insights about hustle, marketing strategies, and the importance of putting families first while building her business.This episode offers practical advice for those considering sleep consulting as a career, addressing common concerns about time commitment, financial investment, and business growth. Kim's story demonstrates how passion, initiative, and collaboration can lead to success in this rewarding field while maintaining flexibility for family life.Ready to start your journey to becoming a sleep consultant? Dive into our NEW 90-Day Sleep Consultant Blueprint training here: www.thecradlecoachacademy.com/video-seriesReach out to Marli directly on Instagram here: www.instagram.com/thecradlecoachacademy

Ready to ditch the "trading time for money" trap? This episode busts open the myth that you need to work crazy hours to make good money. Marli shares her story of leaving the corporate world to become a sleep consultant, proving that you can actually make more while working less. We dive into the real talk about building a sleep consulting business - from pricing your packages and finding your first clients to scaling with group programs and digital products. You'll hear exactly how sleep consultants are making $3k-$10k per month working part-time hours (hello, school pickup!), plus practical tips for growing beyond 1:1 client work. Perfect for any mama feeling stuck in the corporate grind or dreaming of a flexible career that makes a real difference in families' lives. Get ready for some serious inspiration and actionable steps to break free from the traditional work model!Ready to take the next step with sleep consulting? Join our Marketing Workshop where you can learn all about how our students find success, even without a business background.Register for free here.Have questions about TCCA or sleep consulting in general? Reach out to Marli directly on Instagram by messaging her here.

In this episode of the Moms Making Money podcast, we address the common concern among aspiring pediatric sleep consultants regarding market saturation. In this episode, we will discuss:The fear of market saturation is common but unfounded.There is a high demand for sleep consultants due to the number of new parents.Parents seek personalized, compassionate guidance, not just generic advice.Successful consultants pave the way for new entrants in the market.Recognizing the frequency illusion can help shift your perspective.Every family has unique needs, creating opportunities for specialization.Building relationships with experienced consultants can provide valuable insights.If you're ready to take the next step and learn more about how you can find success as a sleep consultant, it starts with recognizing that both sleep education AND marketing are equally important. Join us for our Marketing for Sleep Consultants workshop by registering here.Ready to enroll? You can check out payment options and enroll here.Want to connect with Marli directly? Send me a message on Instagram or schedule a zoom call.

In this episode, Marli discusses the challenges of building a business, particularly in the field of sleep consulting. She emphasizes that while it is difficult, success is achievable with the right strategies and a focus on relationship-based marketing. Marli shares her personal journey and the importance of having a clear plan and support system to navigate the complexities of entrepreneurship.If you're ready to learn more about our programs, you can find all the information here: www.thecradlecoachacademy.comTo schedule a call to chat directly with Marli, find a time here: https://calendly.com/the-cradle-coach/academy-strategy-callReach Marli on Instagram at www.instagram.com/thecradlecoachacademy

In this episode of the Moms Making Money podcast, Lindsey shares her inspiring journey to becoming a successful sleep consultant in just three short months. She discusses the challenges she faced, the passion that drove her to pursue this path, and the early successes she experienced in her new business. Lindsey emphasizes the importance of community and support in her journey and highlights impactful client experiences that showcase the transformative power of sleep consulting. She offers valuable advice for aspiring sleep consultants, encouraging them to follow their passion and make meaningful connections with clients.Lindsey's story is proof that you, too, can do this and can create an incredible business in a short amount of time.Head over to www.thecradlecoachacademy.com/open-house to register for one of our upcoming live open houses this week so you can learn more about our programs and how we help you meet your goals.Ready to jump in and join us in the live program? Apply now at www.thecradlecoachacademy.com/applyThe next live program starts on 2/10 and we only have a few spots left. Enrollment will be closing in just one week.

In this conversation, we discuss the journey to becoming a successful sleep consultant, emphasizing the importance of having a solid plan, mentorship, and effective marketing strategies. We share insights on how to build confidence, become an expert in the field, and leverage relational marketing to attract clients. The conversation also highlights a success story of a recent graduate, Lindsey, who quickly achieved profitability in her new business.Here's what you'll hear in this episode:Nobody wants to spend months building a business that isn't profitable.You need a plan that has been proven to work.Experiential learning helps you see results quickly.Having a support system is crucial for success.Building the know, like, and trust factor is essential in this business.You can become an expert even without prior business experience.Marketing strategies should feel authentic and aligned with your goals.Ready to apply for our Live Program? Do that here: www.thecradlecoachacademy.com/applyConnect with Marli on Instagram: www.instagram.com/thecradlecoachacademyBook a call to chat with Marli on Zoom: https://calendly.com/the-cradle-coach/academy-strategy-call

Are you letting fears and misconceptions about marketing and building a business hold you back from your dream of becoming a sleep consultant? In this episode of the Moms Making Money podcast, Marli discusses five common marketing myths that prospective sleep consultants often believe. She emphasizes that marketing is essential for all businesses, regardless of size, and that it should be approached with creativity and connection rather than fear. Marli debunks myths about needing to be everywhere, waiting until one is an expert to market, and the misconception that selling is sleazy. Walk away understanding what is and is not true when it comes to marketing and how YOU can find success, even if you've never run a business before.Learn more about our Live Program and enroll here: www.thecradlecoachacademy.comSchedule a call to chat through your goals and get your questions answered: https://calendly.com/the-cradle-coach/academy-strategy-call

These are the things that I wish I knew when I started my journey to becoming a sleep consultant.It's so easy to get caught up in the idea that we have to know it all, be it all and never admit to not knowing something. However, that's not reality and all it does is make others (and ourselves!) feel isolated.So in this episode, I am breaking down the two biggest confessions I have when it comes to my journey to becoming a sleep consultant and successful business owner.I also want to remind you that our Live Certification program is starting the week of Jan. 26th! If you are interested in joining that. next cohort, you can find the application here: www.thecradlecoachacademy.com/applyI will personally review your application and get back to you within 24 hours with next steps.You can also register for our brand-new FREE private podcast series here: www.thecradlecoachacademy.com/private In this private podcast, you will learn:➡️ How you can become an Expert Consultant in 90 days using this Rapid Success learning system➡️ The smarter, relationship-focused marketing strategies that allow you to grow your business and boost ROI without wasting hours on social media➡️ The TCCA difference that practically guarantees your success when you just follow the proven pathRegister here: www.thecradlecoachacademy.com/private

Today’s episode is all about how you can earn more money without having to market your business more. While we have talked about ways to do this with sleep consulting alone in episode 27, today we are going to talk through another way to make this happen.The world of parenting support is expanding and it is becoming more and more socially acceptable to reach out for and accept support with this job that is the most important and most challenging job out there. Parents are PAYING good money for parenting support from sleep consulting to newborn care to more general parent coaching and YOU could be the one that benefits from that. Learn how in this episode!When you are one of the first 10 individuals to enroll in our program using code EXPERTBUNDLE before midnight on 11/27, you will get lifetime access to our Sleep Consultant Program and Business Accelerator PLUS you will receive our Parent Coach Certification and Newborn Care Specialist programs as a bonus. That is over $6,200 worth of access and bonuses and you will get it all for just $4,000!Be one of the first 10 to use that code by visiting our website today at https://thecradlecoachacademy.thrivecart.com/expert-bundle/ and using code EXPERTBUNDLE! This offer is a complete no brainer and will set you up to be a highly sought-after, well-rounded parenting and sleep expert who will stand out and earn more money. Can’t wait to see you inside! Mentioned in this episode:BF Ad

In this episode of the Moms Making Money podcast, we discuss the concept of Return on Investment (ROI) specifically in the context of becoming a sleep consultant. We emphasize the importance of understanding both financial and non-financial returns, such as time flexibility and community impact. The conversation covers the journey of becoming a sleep consultant, the essential tools and support needed for business growth, and realistic expectations for achieving ROI within a specific timeframe. Ready to take the next step towards your goals? It's time to schedule your Sleep Consultant Strategy call with Marli: https://calendly.com/the-cradle-coach/academy-strategy-call

In this week's episode of the Moms Making Money podcast, we break down how much time it will realistically take you to get certified as a Sleep Consultant through The Cradle Coach Academy.We talk through how long the sleep education is, what is included and what the experience is like, as well as how we set you up for success with business content to help you launch and grow your business.If you would like a copy of our program outline, message us the word OUTLINE on Instagram here: www.instagram.com/thecradlecoachacademyIf you want to chat directly with me about becoming a sleep consultant, message me on Instagram or schedule a time to connect with me on zoom here: https://calendly.com/the-cradle-coach/academy-strategy-call

In today's episode of the Moms Making Money podcast, we are talking through when the best time to start a Sleep Consulting business is, how to know it's the right time for you to get started, what the natural ebbs and flows are in this business, and more!Our huge EARLY Black Friday sale is going on through Nov. 1st and you can save $1,000 on your tuition using code EARLYBLACKFRIDAY!Have questions for me?Find a time on my calendar to connect with me directly via zoom: https://calendly.com/the-cradle-coach/academy-strategy-callEmail me at [email protected] me on Instagram at www.instagram.com/thecradlecoachacademyLearn more about our program on our website: www.thecradlecoachacademy.com/sleep-consultant-certification