The Small Business School Podcast

In this episode of Small Business School, Staci opens up in one of her most vulnerable and honest conversations yet. While we often celebrate growth and success in business, this episode explores the moments that don’t go as planned. The ones that bring up feelings of shame, disappointment, and self-doubt behind the scenes.Staci shares a deeply personal reflection on a recent season in her business that stretched her in unexpected ways, navigating the pressure of leadership, capacity challenges, and the emotional weight of not meeting her own high standards.Key topics covered:Why even experienced business owners can still face unexpected setbacksThe emotional weight of disappointment and people-pleasing in leadershipHow capacity planning can still fall short (and what to do instead)The hidden cost of the “I’ll just do it myself” mindsetWhy relationship capital is one of your greatest business assetsThe importance of communication during difficult seasonsHow to rebuild and improve systems after things go wrongThe role of nervous system regulation in navigating high-pressure seasonsThis is a powerful reminder that the hard seasons are part of the journey and that how we respond, rebuild, and move forward is what truly defines us as business owners. Staci's Links:Instagram. Website.

In this episode of Small Business School, Staci Millard is in Ottawa with Kristina Bartold and we’re diving into the real dynamics behind referrals—what works, what doesn’t, and why relationships (not transactions) are at the core of it all.From navigating affiliate commissions to handling misaligned clients, we’re unpacking the nuance of referrals in today’s business landscape. If you’ve ever struggled with asking for referrals, questioned whether to pay for them, or wanted to build a business that grows through trust, this is for you!Key topics covered:The difference between referral partners vs. affiliates - and which Kristina and Staci preferWhy trust and credibility are the foundation of consistent referralsThe pros and cons of paying for referrals or commissionsHow to stay top of mind without feeling pushy or inauthenticWhat to do when a referral doesn’t turn into a great client fitWhy gratitude and follow-up are often the most overlooked strategiesHow to think about long-term relationship ROI vs. short-term gainThe strongest referral strategies aren’t built on transactions, they’re built on trust, consistency, and the kind of relationships that make people want to champion your business without being asked. Connect with Kristina:Instagram: @kristina.bartoldStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci Millard is live from High Vibe Women to sit down with entrepreneur Lexi Miles Corrin (founder of Wax On, a national beauty brand with 25+ locations) to unpack the real journey behind building, scaling, and exiting a business. From spotting a gap in the market to navigating rapid growth, near-bankruptcy moments, and ultimately selling her company, Lexi shares the unfiltered lessons most entrepreneurs never hear. This conversation dives deep into leadership, mindset, culture, and why every business owner should be thinking about their exit—starting now.Key topics covered:How identifying a simple gap in the market can turn into a national brandWhy customer experience is the #1 driver of business growthThe real reason most businesses struggle to scale (and how to fix it)How to build a strong, values-driven company culture that actually sticksThe importance of iteration and why your first model won’t be your final oneA simple but powerful 15-minute daily habit that can transform your businessThe truth about scaling too fast and the costly mistakes to avoidWhy every entrepreneur should plan their exit strategy earlyHow to know when you’re ready to raise capital (and when you’re not)The mindset shifts required to grow as a leader at every stageSet aside 15 minutes today and take one action you’ve been putting off whether it’s reaching out to a connection, refining your offer, or mapping your next move. Small, consistent steps create big results.Connect with Lexi:Instagram: @leximilescorrinStaci's Links:Instagram. Website.

In this episode of Small Business School, host Staci Millard sits down with PR expert and podcast pitching strategist Christina Lenkowski to break down what publicity actually is, why most entrepreneurs misunderstand it, and how podcast guesting can become one of your highest ROI growth strategies in 2026.They dive into the difference between being visible and being strategically visible, why smaller podcasts often outperform big-name shows, and how to leverage guest appearances into long-term content and credibility.Key topics covered:The 3 pillars of marketing: owned, paid, and earned mediaWhat publicity really means (and what it’s not)Why podcast guesting builds trust faster than ads or social mediaThe biggest mistakes entrepreneurs make when pitching themselvesWhy “spray and pray” pitching is hurting your brandHow to identify the right podcasts for your businessWhy small to mid-size podcasts often convert better than large showsHow to repurpose podcast interviews into high-impact contentThe importance of relationship-building in modern marketingIf you’ve been chasing visibility but not seeing results, this episode is your reminder that where and how you show up matters more than how often. Podcast guesting isn’t just about exposure, it’s about connection, credibility, and conversion.Connect with Christina:Instagram: @publicityxchristinaWebsite: https://www.publicityxchristina.com/quiz-landing-pageStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci breaks down key lessons from Buy Back Your Time by Dan Martell and shares what most entrepreneurs are missing when they try to apply it. If you’ve ever felt stretched too thin, stuck doing low-value tasks, or unsure when to hire, this conversation will shift how you think about time, money, and scaling your business.Staci dives into the three most powerful concepts from the book then challenges them with a financial lens that most business owners overlook. Because buying back your time isn’t just a mindset shift…it’s a numbers game!Key topics covered:Why your time is your most expensive asset and how to use it wiselyThe mistake most entrepreneurs make when hiring too lateWhy you need to build capacity before you scaleThe truth about delegation (and why doing everything yourself is costing you growth)Why cash flow and not revenue should guide your hiring decisionsHow to actually calculate your “buyback rate” and ROI on your timeThe hidden stress trade-offs of outsourcing too quicklyWhy speed in business can cost you more than it earnsHow to delegate properly so your business doesn’t break as you growBuying back your time isn’t just about freedom, it’s about building a business that can actually afford the life you want.Staci's Links:Instagram. Website.

In this episode of Small Business School, host Staci Millard sits down with nutrition consultant Michelle Lentz to talk about the one thing most entrepreneurs overlook: their nutrition.Michelle shares how ditching fad diets and focusing on simple, sustainable habits can completely transform your energy, productivity, and overall well-being. From meal prep shortcuts to understanding cravings and building a supportive community, this conversation is packed with practical tips for busy business owners who want to feel better without adding more to their plate. If you’ve ever said “I don’t have time to eat healthy,” this episode is for you.Key topics covered:Why nutrition is the foundation of your energy, focus, and business successThe problem with fad diets (and why they’re not sustainable)How to simplify healthy eating even with a packed scheduleThe importance of protein, balanced meals, and whole foodsHow community and accountability can transform your habitsEasy meal prep strategies that take 30 minutes or lessThe truth about sugar cravings and how to manage themWhy fueling your body properly leads to better leadership and productivityYour business cannot thrive if you’re running on empty. When you prioritize your nutrition, you’re not just improving your health, you’re showing up as a better leader, making clearer decisions, and building a more sustainable life and business.Connect with Michelle:Instagram: @nutritionbymichelleWebsite: nutritionbymichelle.caStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci sits down with entrepreneur, investor, and CEO School founder Suneera Madhani to unpack what it really takes to grow a business beyond the early stages. From building a fintech company to $160M in revenue to creating a multi-seven-figure education platform, Suneera shares the exact mindset, systems, and decisions that helped her scale without burning out.If you’ve ever felt stuck doing everything in your business, overwhelmed by growth, or unsure how to move from hustle to strategy, this conversation will show you what’s possible and how to get there.Key topics covered:The critical shift from founder mode to CEO mode (and why it unlocks freedom)Why scale actually creates more time—not lessThe real reason most women-owned businesses struggle to grow past 7 figuresHow to identify where you are the bottleneck in your businessThe truth about profit, impact, and why they are not in conflictWhat investors actually look for when deciding where to put their moneyHow to stop “doing everything” and start building a business that runs like a machineScaling isn’t about doing more, it’s about thinking differently. When you step into the role of CEO, you stop being the one holding everything together… and start building something that can grow beyond you. And that’s where the real freedom begins.Connect with Suneera:Instagram: @suneeramadhaniWebsite: https://www.theceoschool.comhttps://www.joinworth.comStaci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with manifestation and mindset expert Danielle Amos to unpack the deeper truth behind wealth, self-image, and why so many entrepreneurs are quietly settling. This episode challenges everything you’ve been taught about hard work, money, and success. From breaking generational programming to understanding how your beliefs shape your results, Danielle shares a powerful perspective on abundance as your birthright and how to actually step into it.Key topics covered:Why people are moving away from the “millionaire” goal and what’s really behind itThe truth about manifestation and why it’s not just a trendHow subconscious beliefs and early programming shape your financial realityWhy hard work alone won’t create success (and what actually does)The role of mindset, energy, and identity in building wealthHow your self-image sets the ceiling for your resultsThe power of controlling your inputs to change your outcomesWhy fear-based thinking is keeping so many entrepreneurs stuckHow to rewrite your beliefs around money, opportunity, and successA simple but powerful journaling practice to start shifting your reality todayDownload Danielle’s free guide: The Millionaire Tool Kit https://successsociety.danielleamos.co/the-millionaire-tool-kit.htmlA step-by-step resource to help you reprogram your beliefs and step into a wealth-building self-imageConnect with Danielle:Instagram: @thedanielleamosStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci sits down with Andrea Krones of Inkling Design to unpack what truly makes a website effective in today’s digital landscape. With over 20 years of experience, Andrea shares how websites have evolved from simple “online placeholders” to strategic, user-focused experiences that guide visitors toward action. From user experience (UX) to messaging, SEO to AI, this conversation dives deep into what service-based business owners need to know to create a website that not only attracts visitors, but converts them. Key topics covered:Why your website needs to do more than look good, it must guide visitors to take actionHow user experience (UX) directly impacts whether people stay on your site or leaveThe importance of clearly communicating what you do within the first few secondsWhy trying to speak to everyone weakens your message, and what to do insteadHow to create a simple, strategic customer journey that leads to conversionsThe truth about SEO and why your website only works as hard as you doWhat AI can (and can’t) do when it comes to building a high-converting websiteYour website isn’t just a digital business card, it’s one of your most powerful tools. When done right, it builds trust, communicates your value, and guides your audience to take action. But it requires intention, clarity, and strategy.Connect with Andrea:Instagram: @inkling.designStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci sits down with Anjali Handa, leadership coach, corporate trainer, and creator of the Powerful Presence Workshop, to unpack why presence (not performance) is the missing piece for so many entrepreneurs.Drawing from her experience training corporate leaders and leading transformational seminars for hundreds of people, Anjali shares how small business owners can develop the same level of confidence, clarity, and authority without needing a corporate budget.Key topics covered:Why visibility is the most important skill for entrepreneurs in 2026The key differences between corporate leadership training vs entrepreneurial skill developmentWhy most small business owners approach growth reactively instead of proactivelyThe concept of presence vs performance and how it changes everythingHow quickly people form impressions (hint: it’s faster than you think)Why humility does not mean shrinkingThe hidden ways entrepreneurs play small in their messaging and deliveryHow in-person experiences are making a major comeback in businessWhy how you say something matters just as much as what you sayThe role of visibility in driving revenue (and why it’s not just about access to capital)How presence impacts leadership, team dynamics, and client relationshipsAs business continues to shift back toward human connection and in-person interaction, your ability to show up with confidence, clarity, and authenticity will set you apart.Connect with Anjali:Instagram: @anjalihandaStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci sits down with Britt Holmes, founder of Merit Media, to unpack how small businesses can navigate the shift toward paid advertising and use ads strategically to grow in 2026. With more than 14 years of experience in digital advertising, Britt has worked across hundreds of campaigns and managed multimillion-dollar ad budgets before launching her own agency focused on helping small businesses scale with smarter ad strategies.Together, Staci and Britt break down the realities of modern marketing, how to know when your business is ready for ads, and the key mistakes entrepreneurs make when trying to run them themselves.Key topics covered:Why organic social media reach has declined and what that means for small businessesThe return of the “pay-to-play” marketing model in the digital eraHow Britt went from managing $40M in e-commerce ads to building an agency serving small businessesWhy running ads isn’t as simple as setting them up and walking awayThe foundational elements every business needs before investing in adsHow ads differ for product-based vs service-based businessesThe biggest misconceptions about DIY ad courses and quick-win marketing strategiesWhy businesses need to commit time and testing before expecting resultsWhat realistic ad timelines and budgets look like for small businessesSmart questions entrepreneurs should ask before hiring an ad agencyAs marketing continues to evolve, visibility is no longer just about showing up, it’s about showing up strategically. For small businesses ready to grow, paid ads can become one of the most powerful tools available when used with the right systems, expectations, and expertise behind them.Britt invites you to check out this recent blog post https://www.meritmedia.com/post/how-to-spot-a-rookie-ad-expertConnect with Britt:Instagram: @meritmedia.inc @brittholmesliveWebsite: meritmedia.comStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci sits down with Alexandra (Ally) Mamalider, second-generation founder and president of Organic Traditions, to talk about what it really looks like to step into a family business and scale it with intention. From imposter syndrome and leadership transitions to ERP systems, rebrands, and cutting SKUs, this is a masterclass in thoughtful growth. Whether you’re building a product-based business, taking over a company, or preparing to scale, this conversation is packed with honest lessons from behind the scenes.Key topics covered:What it actually takes to step into a family business and why outside experience gave Ally an advantageThe three growth phases she led the company through before scaling 50% in 24 monthsWhy hiring the right leadership team was a bigger unlock than any single processThe financial blind spots that quietly hold small businesses back (and why monthly reporting changes everything)How to approach a rebrand strategically and why it must be customer-focused, not founder-focusedThe importance of going deep before going wide when expanding into new marketsWhy saying yes to everything can slow your growth instead of accelerating itThe role of daily habits, superfoods, and fiber in sustaining entrepreneurial energyGrowth in a family business isn’t about proving yourself, it’s about building on what came before you with clarity, courage, and smarter systems that support the next level.Connect with Ally:Instagram: @allyzeifmanWebsite: www.organictraditions.comStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci has a powerful and nuanced conversation about AI, ethics, and the mental load entrepreneurs are carrying. Joined by Elaine Alexander, ethical AI educator for therapists and value-led founders, this episode explores how women can use AI strategically, without compromising their values, privacy, or humanity.From reducing decision fatigue to navigating real fears about confidentiality and replacement, this conversation goes beyond surface-level productivity tips. It’s about understanding what AI actually is, where it fits, and how to use it responsibly as a business owner in a rapidly changing world.Key topics covered:Why AI adoption is slower among women — and why that needs to changeHow AI can reduce the mental load in both business and motherhoodThe “blank page problem” and how AI helps you start or finish fasterPractical business uses for AI including messaging refinement, tech troubleshooting, and data pattern recognitionWhy treating AI like an assistant (not an authority) changes the results you getThe ethical concerns around confidentiality, therapy use, and intellectual propertyHow AI differs from Google and why it’s more powerful than most people realizeWhere fear is valid and where it’s simply unfamiliarityWhy integrating AI may create more opportunity, not lessThe importance of guardrails, personal responsibility, and filtering advice through your valuesAI isn’t going away. But how you use it (and whether you use it intentionally) will shape the future of your business. This episode will help you move from fear to informed action, so you can leverage AI as a tool instead of resisting it out of uncertainty.Grab Elaine’s Pause Before You Prompt resource, a free guide to safer smarter AI use: https://reclaimedpractice.kit.com/6c598bb464Connect with Elaine:Instagram: @elainetalexanderStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci answers a question she’s been getting on repeat: Should I open a second business? After two clients asked nearly the same thing within weeks, she breaks down the real considerations behind expansion and why most entrepreneurs are asking the wrong first question.Whether you’re thinking about launching a second location, starting a brand-new venture, or simply trying to create more freedom in your current business, this episode walks through the financial, operational, and leadership foundations you need before you expand.Key topics covered:Why starting a second business won’t fix problems in your first one and what to do insteadHow to know if your current business can actually run without youThe role of cash flow, personal income, and financial runway before launching something newWhy projections, break-even analysis, and lead numbers matter more than motivationHow culture, visibility, and hiring decisions determine long-term successWhat “segregation of duties” means and why your business shouldn’t rely on one personHow to build compensation plans that reward profitability, not just revenueThe difference between running toward opportunity vs. running away from discomfortExpansion isn’t about chasing something shiny, it’s about strengthening your foundation so success becomes sustainable. If you’re considering a second business (or want your first one to finally give you freedom), this episode will help you think strategically before you leap.Staci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with registered dietitian, entrepreneur, and founder of Fraiche Living and Fraiche Table, Tori Wesszer, for an honest conversation about failure, resilience, motherhood, and building a business that actually aligns with your life.Tori shares the very public crash and burn of her first business venture, what it taught her about business fundamentals and visibility, and how she rebuilt from the ground up — first as a blogger, then as a content creator, and now as the CEO of a growing meal planning software company. This is a powerful conversation about what it really costs to build something meaningful and why sometimes the long road is the right road.Key topics covered:The lessons learned from a very public business failureWhy understanding the fundamentals matters more than chasing trendsThe transition from blogger to software founderNavigating entrepreneurship through motherhood and evolving prioritiesRebuilding confidence after setbacksThe importance of long-term vision over short-term winsGrowing sustainably instead of rushing scaleWhat it actually looks like to build a mission-driven companyFailure doesn’t disqualify you — it prepares you. And sometimes the most powerful thing you can do in business is rebuild with wisdom instead of ego.Visit fraichetable.com and use code SMALLBUSINESS20 at check out to get 20% off Tori’s meal planConnect with Tori:Instagram: @fraichetable and @fraichelivingStaci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with mindset coach and founder of the Sparkle Entrepreneur Network, Ashley Dawn, to talk about authenticity, community, and the courage to pivot. Ashley shares the bold decision to leave her master’s program with only practicums remaining, how she rebuilt her confidence during a difficult season of life, and why real connection (not curated perfection) is what truly grows a business.Key topics covered:The brave decision to walk away from a nearly finished degree to pursue aligned entrepreneurshipWhy community accelerates growth more than isolation ever couldHow celebrating strengths prevents burnout and builds sustainable momentumThe difference between curated authenticity and truly showing up as yourselfWhy repetition, exposure, and small brave steps rewire confidence over timeHow meaningful connection (not pitching) creates long-term business successCommunity isn’t just a nice-to-have in business, it’s often the catalyst for clarity, confidence, and real growth. And sometimes, the most powerful move you can make is choosing alignment over expectation.Take Ashley Dawn’s free Sparkle Mindset quiz to determine how much you are dulling your sparkle and learn tips and tricks of how you can start sparkling being YOU.https://tally.so/r/mV7r2lConnect with Ashley:Instagram: @therealashleydawnStaci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about all things event sponsorships.  Fresh off the High Vibe Women brunch in Ottawa, Staci and Kristina share a behind-the-scenes look at what actually makes sponsorships work (and why so many business owners get them wrong). This conversation is all about being intentional, protecting your budget, and choosing opportunities that truly align with your brand and goals.Key topics covered:Who event sponsorships actually make sense for and who should skip themHow to evaluate whether an event is the right fit for your brandWhat a real return on investment looks like beyond vanity metricsWhy repetition builds recognition and how your energy in the room mattersThe importance of integrity and alignment in brand collaborationsHow to think strategically about swag bag sponsorshipsWhat it takes to stand out and succeed as an event vendorWhy not every opportunity is a good opportunity even if it looks excitingEvent sponsorships aren’t about being everywhere, they’re about being in the right rooms, with the right people, for the right reasons. If you’ve ever wondered whether sponsoring an event is worth it, this episode will help you make smarter, more confident decisions. Connect with Kristina:Instagram: @kristina.bartold Website: https://www.thesocialsnippet.com/Community Podcast: https://communitypodcast.buzzsprout.com/Staci's Links:Instagram. Website.

In this episode of Small Business School, Staci breaks down the real, behind-the-scenes strategies that helped her husband Dan exceed his one-year sales and profit goals in just six months as a first-time franchise owner. This isn’t about hype or hustle culture — it’s about visibility, cash flow discipline, boundaries, and customer experience. Whether you’re launching a franchise, starting a service business, or trying to grow sustainably, these lessons apply far beyond franchising.Key topics covered:Why “getting visible” beats perfect branding when you’re starting outThe uncomfortable but powerful marketing moves most business owners avoidHow understanding cash flow early prevents years of financial stressWhy not all marketing spend is created equal and how to spot what actually worksThe role of boundaries, notifications, and work hours in preventing burnoutHow over-communicating expectations builds trust and saves timeThe small habits that quietly create massive customer loyaltyWhy success came from doing fewer things but doing them intentionallyFast growth doesn’t come from doing everything, it comes from doing the right things consistently, protecting your cash flow, and building trust one interaction at a time. If this episode resonated, go back and listen to last week’s franchising conversation with Kim, and don’t forget to subscribe so you don’t miss what’s coming next.Staci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with Kim Hiebert, CEO of Door Gurus, for a candid, behind-the-scenes conversation about franchising without the glossy brochure promises. Drawing from her experience as both a former franchisee and a current franchisor, Kim breaks down what most people don’t ask before buying into a franchise, where real value actually lives, and why support, integrity, and financial literacy matter far more than a recognizable logo.Key topics covered:The biggest myths about franchising and why it’s never a “set it and forget it” businessHow to evaluate the real value exchange before buying into a franchiseWhy brand recognition alone doesn’t guarantee success (especially in small markets)What Kim’s experience as a franchisee taught her about building an ethical franchisor modelThe three non-negotiables Door Gurus built into their franchise structure and why they matterWhy community, relationships, and reputation are becoming more powerful than rigid brand controlThe hidden risks of brick-and-mortar, inventory-heavy franchise modelsWhy financial literacy, cash flow awareness, and understanding your numbers are essentialHow ongoing support (not just SOPs) determines long-term franchise successWhat to look for in a franchisor when things inevitably get hardFranchising isn’t about buying a name, it’s about partnering with people who are invested in your success. This episode is a reminder to slow down, look past the logo, and choose business models built on integrity, support, and long-term sustainability.Connect with Kim:Instagram: @kimberley.hiebert @doorgurus.caWebsite: www.doorgurusfranchise.comStaci's Links:Instagram. Website.

In this episode of Small Business School, Staci is diving into a major shift she sees coming for entrepreneurs as we head into 2026. With AI making information instantly accessible, what really matters now isn’t what you know — it’s how you serve, connect, and give people their time back. This episode is all about rethinking value, letting go of burnout culture, and building businesses that feel good for both you and your customers.Key topics covered:Why information is no longer the differentiator and what actually isHow AI is changing buying behavior and raising the bar for service providersThe growing importance of solving the “time gap” for your customersWhy connection, customer experience, and thought leadership can’t be replacedWhat it means to build a business that supports your health and your clients as we move into 2026As we move into 2026, the businesses that will thrive aren’t the ones chasing more information or louder marketing, but the ones that lead with connection, thoughtful service, and real human impact. Staci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with award-winning brand strategist Lianne Cawley, founder of Chapter 35, to unpack what branding really means in today’s business landscape. From building a brand that drives trust and longevity to navigating growth, motherhood, and a life-changing health diagnosis, this conversation goes far beyond logos and colour palettes. If you’ve ever wondered how to create a brand that actually connects and evolves with you — this episode is for you.Key topics covered:Why great branding isn’t about aesthetics alone and how story, values, and alignment create long-term customer loyaltyHow Lianne grew her branding studio from a solo venture to a collaborative team, and why leadership evolves with business growthThe difference between visibility and longevity and why brands with attention don’t always lastHow a brand audit can uncover misalignment between your intentions and how your business is actually experiencedWhy authenticity matters more than ever in the age of AI and how to use technology without losing the human side of your brandThis episode is a powerful reminder that branding is about more than how your business looks, it’s about how it feels, connects, and evolves. Connect with Lianne:Instagram: @chapter35.ca @liannecharleneWebsite: www.chapter35.caStaci's Links:Instagram. Website.

In today’s episode, Staci delivers a bold but timely perspective on one of the most overused pieces of business advice heading into 2026: “Find power partners.” While partnerships are often positioned as the solution to social media burnout and slow growth, Staci explains why power partners and affiliates are failing most businesses and what needs to come first.This episode breaks down the hard truth about leverage, clout, and momentum, and offers a refreshing, grounded approach to building relationships that actually lead to referrals, visibility, and long-term growth.Key topics covered:Why power partnerships don’t create clout, they only leverage what already existsThe real difference between affiliates and power partners (and why both often disappoint)What leverage actually means in business and why effort alone doesn’t countWhy most cold pitches for partnerships quietly fail before they startHow strong relationships outperform paid referrals every timeWhat successful power partners exchange instead of moneyWhy partnerships reward momentum — they never replace itPower partnerships aren’t the shortcut to growth. They are the reward for momentum you’ve already built. Focus on becoming valuable, reliable, and useful first, and the right partnerships will follow naturally.Staci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s joint episode, Staci Millard and Kristina Bartold (Co-founder of The Social Snippet, and Community Podcast Host) pull back the curtain on what truly makes a great podcast guest — and how podcast guesting can be a powerful strategy for visibility, authority, and business growth when done well.Recorded in Ottawa during a High Five Women gathering, this candid conversation dives into what podcast hosts look for, why most pitches miss the mark, and how business owners can stop chasing podcast appearances and start using guesting intentionally to build real relationships, credibility, and ROI.If you’ve ever said, “I want to be on more podcasts,” but weren’t sure how to turn that into actual opportunities, this episode is for you.Key topics covered:Why saying “I want to be on more podcasts” isn’t a strategy and what to say insteadWhat podcast hosts actually look for when choosing guestsHow unclear messaging can hurt your credibility as a guestWhy warm introductions outperform cold pitching every timeThe biggest mistakes guests make after an episode goes liveWhether paying to be on podcasts is ever worth itHow to position yourself as a thought leader instead of a commodityWhat turns a good guest into someone hosts eagerly refer again and againPodcast guesting isn’t about being everywhere. It’s about being in the right rooms, with the right message, serving the right audience. When done with clarity and intention, one great podcast appearance can open more doors than a hundred cold pitches.Connect with Kristina:Instagram: @kristina.bartold Website: https://www.thesocialsnippet.com/Community Podcast: https://communitypodcast.buzzsprout.com/Staci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with podcast strategist Kristina Bartold, co-founder of The Social Snippet, to talk about why podcasting keeps coming up in every business room and how to actually make it work for your business.From ROI and authority to guests, funnels, and monetization myths, this episode pulls back the curtain on what podcasting really looks like behind the scenes. If you’ve ever wondered whether a podcast is worth the time, this conversation will help you decide strategically, not emotionally.Key topics covered:Why podcasting can outperform social media for trust, longevity, and authorityThe biggest mistake business owners make when choosing podcast guestsHow podcasts quietly become one of the strongest networking tools in businessWhat a profitable podcast funnel actually looks like (and when ads matter)Why small, loyal audiences often outperform “big name” celebrity guestsPodcasting isn’t about chasing charts or celebrity guests. It’s about clarity, consistency, and serving the right audience. When done intentionally, a podcast becomes a long-term business asset that builds trust, relationships, and opportunity over time.Connect with Kristina:Instagram: @kristina.bartold Website: https://www.thesocialsnippet.com/Community Podcast: https://communitypodcast.buzzsprout.com/Mentioned in Episode:Mini Mic - https://amzn.to/4iIjFBJStaci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with copywriter Evie Tavares to unpack what ethical, emotion-led copywriting really looks like  and why trust matters more than tactics in today’s marketing landscape.From ditching false urgency to navigating AI without losing your voice, this conversation is a refreshing reminder that selling doesn’t have to feel manipulative to be effective. If you’ve ever struggled with “selling with confidence,” this episode will shift how you think about words, value, and connection.Key topics covered:What copywriting actually is and how it differs from content writingWhy trust-based marketing outperforms scarcity-driven tactics long termHow false urgency and “pain-point poking” quietly erode your brandWhen it makes sense to outsource copywriting and what to do firstHow AI and ChatGPT are changing discoverability (and what consistency has to do with it)Good copy isn’t about pressure, it’s about clarity, empathy, and confidence in the value you bring. When your words are aligned with your beliefs, selling becomes an act of service, not persuasion.Connect with Evie:Instagram: @evietavaresbrandingWebsite: evietavaresbranding.caBrand Voice Guide: https://evietavaresbranding.myflodesk.com/hzgkbrldybEmail Starter Kit: https://evietavaresbranding.myflodesk.com/emailstarterkitStaci's Links:Instagram. Website.

As 2025 comes to a close, this final solo episode of Small Business School is a heartfelt reminder that leadership isn’t always about pushing forward, sometimes it’s about knowing when to pause.In this short but powerful solo episode, Staci shares why she’s intentionally stepping back for the final weeks of the year and invites listeners to do the same. With calendars already overflowing and expectations piling up, this conversation reframes rest as a strategic, thoughtful decision…not a failure of consistency.Key topics covered:Why living life and business at full capacity leaves no room to breatheHow to identify what’s a glass ball versus a rubber ball in your lifeWhen consistency supports growth — and when it quietly creates burnoutWhy end-of-year pressure often leads to the same annual “blow up”How pausing now can create more intentional momentum in the new yearUntil next year, whether you’re energized by planning or craving rest, know that you’re exactly where you need to be.Challenge:Ask yourself:What am I holding onto right now simply because I always have?If I paused this for a few weeks, would anything truly break?Choose one thing that can be set down temporarily and give yourself permission to do so without guilt.Staci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with Monika and Robyn, the brilliant (and hilarious) founders of Mint Cleaning. What started as two moms walking together in a small town quickly evolved into a booming cleaning business and eventually a multi-million-dollar product line. The duo shares how they navigated unexpected growth, overcame health scares, built a devoted online community, and embraced entrepreneurship with equal parts grit and humour.Key topics covered:The accidental first meeting that sparked a business partnershipHow a casual “want to go for a walk?” turned into a full-fledged cleaning companyThe overnight demand that scaled them from two moms to 12 staff and 50+ propertiesThe health crisis that forced them to rethink everything and ultimately inspired Mint Cleaning productsTheir transition from cleaners to CEOs (and the imposter syndrome, mistakes, and lessons that came with it)The big motto that shaped their growth: say yes now, figure it out laterWhy community not marketing is the secret behind their massive online followingThe surprising truth about how much time they spend on social media (and why they still run it themselves)How being the face of the brand built trust, loyalty, and momentum they never expectedStaci wraps up the episode celebrating the Mint Cleaning founders’ authenticity, reminding listeners that growth is messy but magic happens when you stay human, stay brave, and keep saying yes.Connect with Monika & Robyn:Instagram: @mintcleaning_Website: mintcleaningproducts.comStaci's Links:Instagram. Website.

In this episode of the Business Builder Series, Staci kicks off a four-week reflection journey designed to help small business owners assess their year with honesty and clarity. She dives into what truly mattered in your CEO role, where your time created value, and why busyness isn’t the same as leadership. This conversation sets the foundation for stepping into a more intentional, spacious, and empowered CEO identity in the year ahead.Key topics covered:Why end-of-year planning doesn’t work for most small business owners (and the better time to do it)The identity shift from doing everything to becoming the visionary your business actually needsHow overfilling your calendar keeps you in survival mode instead of strategy modeThe difference between familiar work that feels good and high-value work that moves the businessHow to spot where you provide unique value and where you’re draining your CEO energyWhy letting go of control (the right way) is the key to scaling sustainablyChallenge:Do a three-day mini time audit. Track everything you do, highlight tasks that drain you or don’t require your unique skill set, and identify your bottom 10%. Then decide what to automate, delegate, or eliminate.Staci's Links:Instagram. Website.

In today’s episode of Small Business School, Staci sits down with Jen  Szpigiel, founder of Becoming Iconic and editor-in-chief of Iconic Magazine, to explore her 20-year entrepreneurial journey. Jen shares how motherhood shaped her path, how she built a thriving personal brand across industries, and why reputation and relationships became the driving forces behind her lasting success. This conversation brings both strategy and heart, opening a powerful window into what it truly takes to build something iconic.Key topics covered:The pivotal moment that pushed Jen from corporate marketing into entrepreneurshipHow she built her first multi 8-figure beauty and wellness brand long before “coaching” existedThe identity shift of young motherhood, and the ache that sparked her desire to build something of her ownWhy pivoting triggered criticism…and how her reputation carried her through itThe surprising truth about visibility and why relationships matter far more than algorithmsJen’s simple, highly effective daily practice for nurturing meaningful connectionsThe difference between genuine relationship-building and transactional networkingWhy long-term nurturing leads to clients who arrive at exactly the right timeThe emotional maturity required to show up in the DMs without expectation or entitlementJen reminds listeners that iconic brands aren’t built overnight, they’re built through consistency, integrity, and genuine relationships that compound over years.Connect with Jen:Instagram: @becomingiconic @iconicmagazine__Website: www.becomingiconic.coStaci's Links:Instagram. Website.

Welcome back to Small Business School! In this solo episode, Staci opens up about the emotional and mental pressure that often shows up at the end of the year, especially with nonstop promotions, Black Friday offers, and all the “start next year strong” messaging. She shares how she personally navigates that overwhelm and what it looks like to stay grounded, intentional, and confident instead of reactive or comparison-filled.Key topics covered:Why year-end sales and “start your year right” messaging can trigger overwhelm for business ownersHow to tell when an investment truly aligns with your goals…and when it’s just FOMO talkingThe role of emotional leadership in your spending and decision-makingWhy looking at how far you’ve come can shift your entire mindsetThe habits Staci adjusts during busy seasons to protect her mental space and stay intentional onlineStaci reminds listeners that entrepreneurship is a long-game, one where you get to choose your pace, your inputs, and your peace, no matter what season you’re in.Staci's Links:Instagram. Website.

In this episode of the Business Builder Series, Staci explores the mindset shift every founder must make in order to scale: letting go of the “hero” role. She reveals why jumping in to fix every problem feels productive, but ultimately turns you into the bottleneck that slows your business down. Staci walks through how to empower your team to think, make decisions, and take ownership, so your business can grow beyond your capacity. This short episode is packed with practical mindset shifts, leadership tools, and a simple homework assignment that will transform how you lead your team.Key topics covered:How the “hero habit” gives founders a dopamine hit while secretly sabotaging growthThe surprising reason being the go-to person can stunt your team’s confidence and capabilityWhy answering questions quickly keeps you reactive instead of strategicHow shifting from “fixer” to “coach” unlocks speed, trust, and team autonomyStaci’s favourite leadership questions that train your team to think—not just doThe culture transformation that happens when ownership becomes expectedThe “monkey on your back” analogy and how to stop taking on everyone else’s problemsHow to know when a recurring issue needs a system, and when it doesn’tWhy letting your team try (and sometimes fail) once saves you countless hours foreverThe mindset shift from control to trust that separates solopreneurs from true leaderChallenge:When someone brings you a problem, do NOT solve it. Ask a follow-up question instead — guide them, don’t fix it for them.Make a list of the top three things you’re still manually fixing.Choose one of those three and create a system for it.Staci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with marketing expert Kelsey Reidl to unpack why marketing feels so confusing right now, and why so many business owners feel stretched thin trying to keep up. Kelsey breaks down what’s really happening in the industry, what’s actually working, and how small business owners can stop the scatterbrain approach and start making intentional, aligned marketing.Key topics covered:Why marketing feels harder than ever—and why that confusion is totally justified.The surprising return to “old school” tactics that are outperforming digital noise.Kelsey’s concept of “scatterbrain marketing” and how to escape it for good.A powerful framework to decide exactly which platforms you should (and shouldn’t) be on.The truth about campaigns, experts, and why the real answer always comes back to one simple question.This episode reminds business owners that clarity comes from connection—and that the most effective marketing is always rooted in relationships, not algorithms.Connect with Kelsey:Instagram: @kelseyreidlWebsite: kelseyreidl.comStaci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci opens up about an eye-opening conversation she had with her makeup artist—one that inspired an important reminder for every entrepreneur: there is no single “right” way to build a business. She breaks down the pressures of comparison, the myths glamorized on social media, and why success metrics must be personal, not inherited from other people’s goals. Staci explores the realities of both solo and team-based business models, emphasizing that each path is equally valid when aligned with the life you want to live.Key topics covered:Why there’s no single blueprint for building a successful business, and how believing there is might be holding you back.The surprising truth behind “polished” businesses on social media (and why the behind-the-scenes reality might shock you).How countless entrepreneurs end up making less money after hiring a team, and what no one talks about.The real cost of building a luxury brand—and why it’s not the right strategy for everyone (despite what big-name gurus preach).The hidden power of running a simple, lean, wildly profitable solo business from your basement.How to finally figure out what your version of success is—so you stop chasing someone else’s goals.Why curiosity is the most underrated skill in business conversations—and how it leads to better advice and better decisions.This episode is your reminder that the most fulfilling business is the one that is aligned with your lifestyle, values, and definition of success—and that supporting each other’s unique paths creates a healthier, more empowered entrepreneurial community.Staci's Links:Instagram. Website.

In this episode of the Business Builder Series, Staci explores a common challenge many small business owners face as they grow: the desire to be liked by their team so deeply that it gets in the way of actual leadership. She breaks down what it looks like to step into the role of a true coach, why clarity matters more than being the “nice boss,” and how avoiding discomfort can quietly limit a business’s growth.Key topics covered:Why early hires often feel like family and how that impacts leadershipThe difference between kindness and people-pleasingHow lack of clarity, expectations, and boundaries can sabotage a company’s ability to scaleWhat it means to lead from the “coach’s view” and see the full pictureKey traits of strong leadership: direct communication, accountability, and empathy with boundariesWhy respect comes before likability, and why that order mattersThe risks of avoiding tough conversations or feedback to keep everyone comfortableChallenge:Listeners are encouraged to identify one area where their desire to be liked is causing them to avoid leadership. They should write down the tough conversation, feedback, or boundary they’ve been avoiding, and note what could become possible if they addressed it.Staci's Links:Instagram. Website.

Welcome back to Small Business School! In this episode, I get real about one of the biggest traps service-based business owners fall into: competing on price and service. It might work when you’re just starting out, but it becomes a fast track to burnout, razor-thin margins, and a business that can’t scale. I walk through why this model stops working, what really happens behind the scenes, and how to shift into pricing and delivery that actually support long-term growth.Key topics covered:Why “more for less” works in startup mode but becomes dangerous during scale-upHow underpricing slowly erodes your margins, your team capacity, and your quality of serviceWhat happens when your clients expect more while you’re earning lessThe four things to compete on instead of price: clarity, results, experience, and integrityReal world examples—from accounting to daycares—of how pricing models impact sustainabilityHow tech and systems can support a “more for less” feel without sacrificing marginAt the end of the day, sustainable business isn’t about being the cheapest—it’s about being the clearest, the most consistent, and the most confident in the value you bring.Staci's Links:Instagram. Website.

In this episode of the Business Builder Series, Staci gets real about what it looks like to lead well when you’re stuck in the “messy middle” of business, beyond the fun startup phase but not yet in a smooth, scalable rhythm. She shares how leadership in chaos doesn’t require perfect systems or a cleared calendar… just intention, clarity, and small but powerful shifts in how you show up every day.Key topics covered:Why waiting “until things calm down” keeps you stuck in chaosThe power of micro-moments in leadership (and why meetings aren’t always the answer)Building CEO time into your schedule—even if it starts with just 30 minutesClear communication vs. constant availability (and why the latter leads to burnout)Delegating the how while owning the why so your team can act without youEven in the weeds, you can lead with intention and plant the roots that will support your next level of growth.Staci's Links:Instagram. Website.

Welcome back to Small Business School! Let’s talk about something that confuses almost every entrepreneur at some point — tax installments. In this episode, I’m breaking down what they are, when you owe them, and how to handle them without stress or surprise bills from the CRA. If you’ve ever wondered why you’re being asked to pay tax before year-end, or what happens if you skip an installment, this episode is for you.Key topics covered:What tax installments actually are (and why they’re not “extra” tax)When CRA requires you to start paying installments — and how to find your specific deadlinesWhat happens if you skip or delay a paymentWhen it might make sense to use your line of credit to pay installmentsHow to plan ahead so taxes stop feeling like a surpriseAt the end of the day, it’s not about fear — it’s about being informed so you can make empowered decisions with your money.Staci's Links:Instagram. Website.

In this episode of the Business Builder Series, I’m diving into one of the biggest growth milestones for any small business owner — making your first or next leadership hire. If you’ve been wearing all the hats (COO, CMO, CFO…and maybe even floor sweeper), this episode is for you. I’ll walk you through how to recognize it’s time to expand your leadership team, what roles make the biggest impact, and how to set those hires up for success, even if you’re starting small.Key topics covered:How to know when you’re ready for a leadership hire, and the signs it’s time to step back from the “doing”Why fractional roles (like fractional CFOs or CMOs) are a game-changer for small business ownersThe difference between a team member and a true leader, and how that impacts your energy and focusWhy you should be cautious about hiring a Director of Operations too soonMy top 5 tips for successful leadership hires, from hiring for how they think to giving them space to truly leadWhen you hire leadership, you stop being the whole engine and start being the driver, and that’s when your business really starts to move forward.Challenge:Audit your leadership gap. Ask yourself:What am I holding on to that someone else could lead?What role would let me step into my CEO-level work?What would “done really well” look like for this person?Staci's Links:Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with Shae Invidiata, a passionate advocate for women’s financial sovereignty and holistic wealth. Together, they dive into how women can break free from shame around money, embrace confidence in financial conversations, and build legacies that last generations. Shae shares how money isn’t just about numbers, it’s about energy, self-worth, and the freedom to design your life with intention. This conversation will leave you inspired to take up space at the financial table and start seeing wealth as a tool for impact.Key topics covered:Why women often feel shame or discomfort talking about money — and how to shift that narrativeThe importance of learning the language of money to create true financial freedomHow to build your own “locker room talk” spaces where women can discuss investing, tax strategy, and wealth openlyShae’s real-life journey from real estate to financial empowerment — and the lessons learned along the wayA modern perspective on investments, including why she’s rethinking traditional education funds in favor of long-term legacy planningRemember, building wealth isn’t about having it all figured out, it’s about taking one empowered step at a time toward the life you want.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Connect with Shae:Instagram: @ShaeInvidiataStaci's Links:Instagram. Website.

In this episode of the Business Builder Series,  I’m diving into what it actually means to have a financially healthy year-end — not just filing taxes and hoping for the best. I share how to go beyond the “pray there’s no big tax bill” mindset and use your numbers as a leadership tool. This one’s part mindset, part strategy, and 100% about setting yourself up for confidence instead of chaos when year-end hits.Key topics covered:The difference between a compliant year-end and a healthy oneFive key signs your business is financially healthyHow to avoid the year-end panic spiralWhy year-end should be a checkpoint, not a punishmentHow to use your numbers strategically to shape next year’s goalsChallenge:Book a 90-minute CEO meeting with yourself. Review your financials using the five key signs from this episode. Write down what’s working, what needs to change, and any questions to ask your accountant before filing. This is your chance to go into year-end confident, clear, and in control.A clean, clear year-end doesn’t just reduce stress — it builds your confidence as a CEO. The numbers don’t have to be scary; they’re your most powerful guide for growth.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.

Welcome back to Small Business School! In this powerful and heart-centered conversation, I’m joined by the incredible Anna Lozano — entrepreneur, mentor, and host of The Prosperity Playground podcast. Anna shares her inspiring journey of creating, growing, and selling her first company (Love Powered Co.) and how she’s now redefining success through alignment, intuition, and energetics. We talk about what it really looks like to build a business that feels as good as it performs — one that supports your energy, lifestyle, and purpose instead of draining it. Key topics covered:Anna’s entrepreneurial evolution, from corporate life to network marketing to building and selling Love Powered Co.What it truly means to build a business that matches your energy, values, and season of lifeWhat happens when you’ve “made it,” but you’re still figuring out who you are nextWhy stillness and space are secret weapons for creativity and clarityHow to move from force and burnout to ease and alignmentCreating a new definition of success, one that’s deeply personal, intentional, and sustainableAnna’s story is an inspiring reminder that success isn’t about how hard you grind — it’s about how deeply you align. When you stop trying to keep up with everyone else’s version of success and start tuning into your own rhythm, everything changes. You’ll not only build a business that thrives but a life that feels truly joyful, free, and abundant.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Connect with Anna:Instagram: @_annalozanoWebsite: annalozano.comStaci's Links:Instagram. Website.

Welcome back to Small Business School! Ever wondered if EI maternity leave is worth it as an entrepreneur? In this episode, I’m diving deep into what EI looks like for self-employed business owners; when it makes sense, when it doesn’t, and how to make the best decision for your unique business and lifestyle.Key topics covered:The difference between traditional EI and the special benefits program for self-employed individualsWhy you need to opt in at least 12 months before taking leave, and why timing is everythingHow much you actually pay in versus what you might get back (with real examples!)The pros and cons: including when EI makes financial sense and when to skip itSmart alternatives to EI like building your own maternity fund, paying dividends, or private insurance optionsAt the end of the day, it’s not just about if you can get EI, it’s about whether EI truly fits the business and life you’re building. Take the time to run the numbers and trust yourself to choose what works best for you.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.

Welcome back to Small Business School! Stepping away from your business for maternity leave isn’t something that just happens, it has to be built with intention. In this episode, I’m sharing exactly how I’d plan for maternity leave as a business owner. From the financial foundation to the emotional reality, so you can take time off feeling prepared, confident, and supported.Key topics covered:How to plan your pay while you’re off, from saving ahead to building a business that pays you even when you’re not in it.Deciding if your business can run without you or if you’ll need to save for your time away.Why SOPs, team training, and test runs are key to stress-free leave.How to start letting go of control, plan your check-ins, and set expectations for your return.Building for maternity leave can also help you scale and create freedom in your business long after baby arrives.Taking maternity leave as a business owner is absolutely possible, it just takes intention and preparation. Even if you’re not there yet, starting now can set you up for the kind of freedom and flexibility every business owner deserves.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.

Welcome back to Small Business School! In this episode, I dive into a question I get all the time: “How do small businesses survive against Amazon?” Spoiler alert — some don’t, but many thrive. And the difference? It’s not what you think. I’m breaking down the truth about competing in a world where giants exist, and why your mindset and innovation matter more than your price tag.Key topics covered:Why Amazon isn’t the “small business killer” people think it isHow shaming customers for shopping on Amazon actually pushes them awayWhat thriving small businesses do differently (hint: they innovate!)How to create a competition-free zone where your uniqueness winsTwo smart paths forward: play a whole different game — or use Amazon as a toolYour biggest threat isn’t Amazon — it’s the version of you that’s afraid to stand out. Compete by being human, build connection, and remember: no one can do you better than you. 💛Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.

In this episode of the Business Builder Series, I’m diving into one of the most important — and often overlooked — parts of entrepreneurship: planning for the true cost of growth. It’s so easy to get caught up in the excitement of scaling that we forget growth always costs money, time, and energy before it pays off. I’m sharing practical, grounded advice for planning your growth intentionally so it strengthens your business instead of stretching it too thin.Key topics covered:Why every stage of growth eats up cash — and how to prepare for itUnderstanding true growth costs: team, tools, time, and implementationHow to plan ahead so you can fund your growth without creating chaosBuilding financial buffers and cash flow forecasts to support expansionThe difference between growing out of clarity versus growing out of FOMOHow intentional, well-funded growth builds a stronger, more sustainable businessChallenge:Write down your top one to two growth goals for the next quarter. Then ask yourself — what will this really cost in time, tools, and team? Add a buffer, and decide how you’ll make it possible.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.

Hi friend, welcome back to Small Business School! This week, Staci gets real about why women—especially mothers—often face more challenges finding financial success in business. From societal expectations to mindset blocks, she unpacks the deep-rooted beliefs that hold women back from prioritizing profit and challenges us to reframe how we think about money, success, and impact.Key topics covered:Why “help at home” and access to funding aren’t the only factors in women’s business successThe hidden shame around women saying they want to make moneyThe mindset shift from running a “passion project” to building a profitable businessHow women can balance being heart-led and money-focusedWhy normalizing conversations about money between women is key to lasting changeTake a few minutes to reflect on your own beliefs about money. Ask yourself: Do I truly believe it’s okay to want to make money in my business?Then, start a conversation with another woman entrepreneur—normalize talking about profit, growth, and financial goals.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.

In this episode of the Business Builder Series, I’m breaking down how to forecast your revenue — intentionally and confidently — instead of reacting to whatever comes your way. Forecasting doesn’t have to feel stressful or uncertain. When you approach it as a tool to create your future (not predict it), you give yourself clarity, direction, and control in your business.Key topics covered:The difference between a target and a forecast (and why you need both)How to use your past and current data to build realistic revenue projectionsUnderstanding seasonal trends and how they impact your businessConnecting your forecast to your capacity and marketing effortsWhy a good forecast gives you control, not pressureA forecast isn’t about being right — it’s about being ready. The more clarity you build, the less anxiety you’ll feel about what’s coming next.Challenge:Open up your revenue from the last 12 months and chart out your actuals by month.Then, forecast the next three months by labeling each one with:What’s booked or guaranteedWhat’s expectedAnd your stretch goal (the fun, visionary number!)Next month, review how close you came — and update the forecast again. Keep it rolling and start building that muscle of confident, intentional forecasting.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.

Welcome back to Small Business School! This week, I’m diving into a hot take — your relationship with the CRA might actually say a lot about your relationship with money. Yep, I said it! After chatting with a client in the wealth management world, I realized how deeply our money mindset is tied to how we feel about Canada Revenue Agency. So, let’s unpack that and shift the narrative from fear to empowerment when it comes to taxes and audits.Key topics covered:Why your reaction to a CRA letter might reveal your deeper money mindsetHow most CRA letters are computer-generated (not personal attacks!)The truth about CRA audits — and why they’re not always a bad thingHow professionals can help you prepare and respond calmlyBuilding financial confidence so those brown envelopes don’t send you into panic modeImagine what it would feel like to open a CRA letter without your heart racing — just peace and confidence. That’s the energy we’re working toward.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.

Welcome back to another episode of the Business Builders series. This week, I’m diving into one of the most common questions I get asked — how much should I be paying myself? Whether you’re just starting out or years into business, figuring out your own pay can feel confusing and even emotional. In this episode, we break it down step-by-step so you can understand your true value, create a sustainable pay structure, and start treating yourself like the CEO you already are.Key topics covered:Why your business should exist to serve your life — not starve itThe two ways you get paid as an owner: for your role and as a shareholderHow to figure out what it would cost to replace you in your businessThe risks of both underpaying and overpaying yourselfHow to build your salary into your financial model and start reverse-engineering profitChallenge:Get clear on your numbers!Decide what enough looks like for you — what income do you personally need to feel secure?Calculate what your business should be paying to replace you for the roles you fill.Once you know these two numbers, you’ll have the clarity to start building your pay plan like a true CEO.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.

In this heartfelt episode, I chat with Rebecca, founder of The Detour Co, a natural skincare brand rooted in mindfulness, intentional living, and self-connection. What started as a side project in her kitchen has grown into a brand that’s not just about beautiful skin — it’s about helping women slow down, reconnect, and nurture themselves through simple daily rituals.Key topics covered:How Rebecca went from yoga and meditation teacher to skincare founder — and why her brand is so much more than just products.The philosophy behind “from the land, not the lab,” and how nature inspires everything she creates.Staying grounded while growing a business and raising kids (and how meditation keeps her centered).The importance of community and why finding “your people” changes everything in entrepreneurship.How brand clarity and messaging often come from conversations, connection, and simply showing up.At the end of the day, building a business that feels good matters just as much as building one that looks good — because when you’re aligned and connected to your purpose, everything else flows naturally.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Connect with Rebecca:Instagram: thedetourco.muskokaWebsite: https://thedetourco.com/pages/facial (use code ACADEMY for free shipping on any order. Expires 12/31/2025)Staci's Links:Instagram. Website.