The Social Lab

It’s been a year like no other, especially for the Financial Services industry. In this episode, we chat with Louise Eyres, Head of Marketing at Vanguard Investments Australia to understand how her team have approached marketing during the COVID-19 pandemic and how brands can best navigate uncertain waters to deliver for their customers. Show Links Louise Eyres LinkedIn Vanguard Australia We The People

Emily Osmond from the Modern Marketing Collective takes us through why social media marketing should never be set and forget. Emily is a marketing educator who, through her online program, the Modern Marketing Collective, curated events, and her podcast The Emily Osmond show, helps women to market themselves easily and authentically online and make more money doing the work they love. Show Links:  Emily Osmond;  The Modern Marketing Collective;  We The People

How Dr Karen Sutherland has gone from working in education, television and marketing/PR to earning a PhD in Social Media and teaching her students that social media success comes from understanding your customers’ and not selling to them. Show Links:  Dr Karen Sutherland;  University student social media use and its influence on offline engagement in higher educational communities;  We The People

Join Jamie McDonald from We The People as hell talks to social media practitioners about the good and bad of social media marketing.