PODCAST · health
The Special Lists
by Referral Lab
The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game.Referral Lab is for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter. This spirit of connection drives The Special Lists podcast.Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, each guest sharing their own "special list" from the wins, mistakes, and lessons that shape their practices today.Got a question for us? Send us a message at speciallists.com (with two L's!)<br /
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Special List #18: Why the Biggest Stress in Dentistry Isn’t the Dentistry with Geri Gottlieb
Running a dental practice isn't taught in dental school, and most owners learn it the hard way. Practice coach and former periodontal practice co-owner Geri Gottlieb joins the show to share what 30+ years in dentistry — and a humbling jump into ownership herself — taught her about what actually makes a practice work.Geri unpacks why dentistry is a team sport, why culture is anything but soft, and why a culture is whatever you tolerate, not what you write on the wall. She breaks down the character traits of an ideal team player (humble, hungry, emotionally intelligent), why 85% of poor performance is the system and not the human, and why systems aren't restriction — they're the bumpers that free your team to be present with patients.Geri also shares the moment her own team told her she was holding them down, and what it took to finally build the team she'd been preaching about all along.GUESTGeri GottliebFounder & Lead Coach, GG Practice Coaching & DevelopmentGeri Gottlieb has spent more than three decades in the dental industry as a practice manager, co-owner of two large periodontal practices alongside her husband, and now founder and lead coach of GG Practice Coaching & Development.She helps dentists and specialists across the country build stronger teams, healthier cultures, and more sustainable businesses. Geri is certified in the Five Behaviors of a Team and DiSC Behavioral Assessments, and previously spent four years as a lead coach with ACT Dental Practice Management. Her philosophy: build a team so strong you don't know who the boss is.Learn more about GG Practice Coaching & DevelopmentConnect with Geri on LinkedInThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.comTransform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.ioCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #17: How Structure and Core Values Drive Better Hiring with Dr. Justin Zalewsky
Beyond clinical skill, running a successful dental practice requires clear vision, strong systems, and the right people.Periodontist and MAZ Management co-founder Dr. Justin Zalewsky shares the leadership principles that guide his approach, including organizing life into three buckets — work, thinking, and personal time — and using tools like impact filters to keep projects and teams aligned. He explains how core values and structure shape hiring, promotions, and day-to-day decision-making.Justin also addresses the challenges of hiring associates, emphasizing mentorship, clear expectations, and structured onboarding. GUESTJustin Zalewsky, DMDPresident & Co-founder, MAZ ManagementJustin is a board-certified periodontist who has practiced in the Washington, D.C. metro area for more than 15 years. Seven years ago, he co-founded MAZ and began expanding through strategic acquisitions, building a network that now includes three periodontal practices and four general dental offices. Today he leads an organization of more than 80 team members and 15 doctors, supported by a centralized management team that allows him to remain an active clinician while guiding the company’s growth. His leadership focuses on developing strong teams, placing people in roles where they can thrive, and building practices that deliver exceptional patient care.Learn more about MAZ ManagementLearn more about Alexandria periodontist Dr. Justin ZalewskyConnect with Justin on LinkedInThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #16: Long-Game Strategies For Thriving Practices with Dr. David Lee Hill
What does it really take to build a dental practice that’s future-proof and not just profitable?Through relentless investment in safety, leadership, and education, oral and maxillofacial surgeon Dr. David Lee Hill shaped Chapel Hill Oral Surgery into what it is today. From rebuilding his entire facility to meet AAAHC standards, to adopting a dual-provider anesthesia model, to embracing dynamic navigation technology, doing things the hard way early paid off later.Hear why delayed gratification beats shortcuts, how mentorship and continuing education shaped his career, and why having the right leadership team matters more than any single piece of technology. Listen for his takes on anesthesia models, surgical planning, culture, and why perseverance—not perfection—is often the real differentiator between practices that stall and those that thrive.GUESTDavid Lee Hill, JR., DDSCEO, OMS Chapel Hill Oral SurgeryDr. Hill is a Diplomate of the American Board of Oral and Maxillofacial Surgery, a member of the American Association of Oral and Maxillofacial Surgeons, the International Congress of Oral Implantologists, the Academy of Osseointegration, the International Team for Implantology, North Carolina State Association of Oral and Maxillofacial Surgeons, North Carolina State Dental Association, the American Dental Association, and the American Association of Dental Research.Dr. Hill is an active sportsman, a deep sea fisherman, a cyclist, and an enthusiastic UNC Tar Heel fan. He enjoys spending time with his family, his wife, Olivia, and his son Rémy Oliver (5y/o) and daughter Violette (1.5y/o).Learn more about Chapel Hill Oral SurgeryFollow Dr. Hill’s practice on Instagram @chapelhilloralsurgeryThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #15: Business Blind Spots Dentists Don’t Learn in School with Mike Gergen
Dentistry looks polished from the outside, but behind the scenes, it’s harder, messier, and more human than most people realize.Dental industry veteran Mike Gergen believes the key to success is lifelong education, culture that holds up under pressure, and leaders willing to admit that dentistry is both a clinical craft and a business. Hear why “just go to the course” might be the best advice dentists get, how friction in patient experience is costing practices more than they think, and why refusing to evolve risks turning dentistry into a commodity. Get candid insights on DSOs, leadership fatigue, patient engagement, and what it really takes to build a practice people want to be part of on both sides of the chair.GUESTMike GergenCEO of EviDent AllianceMike Gergen is a seasoned dental industry executive and growth strategist known for driving transformation, culture, profitability, and strategic exits. Throughout his career, he has had the opportunity to know and work with some of the best dentists in the country.Connect with Mike Gergen on LinkedInLearn more about EviDent AllianceThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #14: Strategies That Turn Referrals Into Revenue with Dr. Amit Patel
Want to know how one periodontist turned patient-centered care into a thriving, multi-practice powerhouse?Dr. Amit Patel is the founder of ROOT Periodontal and Implant Centers and co-founder of the Center for Oral Pathology, one of the country’s busiest oral medicine practices. Frustrated by slow biopsy results and limited patient access, he and his partner now see 150 new patients a month for oral pathology, TMD, and facial pain.At ROOT, Dr. Patel flipped Dallas’ implant-heavy market with his “We Save Teeth” campaign, promoting LANAP laser surgery as a more affordable alternative. He ditched expensive ads and boosted results through hundreds of referral lunch-and-learns each year.He also shares how AI, Perioscope tech, and smart KPIs streamline care, improve patient intake, and catch hidden revenue leaks that cost practices big. He explains how to leverage customized questionnaires to reveal what patients really want.Hear how Dr. Patel maximizes efficiency, grows revenue, and keeps both patients and doctors happy. Learn how to spot hidden opportunities, improve care, and build a practice that thrives.GUESTAmit Patel, DDSOwner of ROOT Periodontal and Implant Centers, Owner of ROOT Med Spa, and Co-Founder and Managing Partner at Center for Oral PathologyDr. Amit Patel was born and raised in the suburbs of Detroit, Michigan, and moved to Dallas in 2010. He went to undergrad and dental school at the University of Michigan in Ann Arbor and did his perio residency at Indiana University in Indianapolis. He is the director of the Seattle Study Club of Dallas and a Coach for the DEO (Dentist Entrepreneur Organization).Learn more about ROOT Periodontal and Implant CentersLearn more about ROOT Med SpaConnect with Amit Patel on LinkedInFollow ROOT Perio on Instagram @rootperioFollow ROOT Med Spa on Instagram @rootmedspaLearn more about Center for Oral PathologyThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #13: A CEO’s Proven Blueprint for Dental Partnerships That Last with Dr. Jeffrey Burch
From Army infantry to dental empire, Dr. Jeffrey Burch explains his formula for building a team that actually sticks.He’s a periodontist, former Army infantry soldier, and the CEO of Burch Dental Partners, overseeing 15 practices and 23 dentists. His “Team Never Sell” model focuses on long-term partnerships instead of flipping practices, with retention rates far above industry averages.Culture is the engine behind it all. Dr. Burch built his group on four core values—commitment to excellence, humble and hungry to grow, effective communication, and winning attitude—which guide every decision from hiring to leadership development to knowing when to part ways. He lays out a clear path to partnership, built on careful recruiting, hands-on onboarding, mentorship, and ongoing business and clinical training. Hear how investing early helps associates grow into confident, aligned owners.Find out how to spot the right partners, create offers doctors actually want, and build a team that’s in it for the long haul.GUESTJeffrey Burch, DMDCEO, CFO, and CIO of Burch Dental Partners and Managing Partner of Featherstone Periodontics & Implant DentistryJeff is a board certified periodontist with over 20 years of experience in innovative modern dental surgery such as LANAP, Pinhole therapy, advanced bone grafting, and dental implant therapy to replace one or all teeth.Dr. Burch is a happily married man. His wife is a GP Dentist and they have 2 boys together ages 9 and 16. He is a former infantry soldier in the US Army with service in combat zones overseas. He is an entrepreneur at his core with a special focus on businesses that serve people. His business has a buy and hold strategy and is on “Team Never Sell.”Learn more about Burch Dental PartnersConnect with Dr. Burch on LinkedInGot a question for Dr. Burch? Email him at [email protected] Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #12: Why the Doctor Isn’t the Most Important Person in the Practice with Dr. Deana Cook
North Carolina periodontist Dr. Deana Cook believes the real engine of a dental practice isn't the dentist, but the team running it.Dr. Cook has two thriving practices and an executive MBA from UNC. With a background in art history, she blends creativity with science and a people-first approach to running her team. In her practices, Dr. Cook leans into transparency, daily KPIs, and fun incentives like team lunches and pooled bonuses to motivate staff. She shares clever systems to keep the office efficient while building ownership and accountability among her 12-person team.She also challenges the myth of work-life balance, viewing it instead as a pendulum that swings with priorities. Hear how she gamifies goals, fosters leadership across roles, and takes incremental steps to improve systems without overwhelming the team.Find out how Dr. Cook builds a culture where every team member feels responsible, patients are happier, and growth happens naturally. GUESTDeana Cook, DDS, MS, MBAOwner & Periodontist at Cook Periodontics & Dental ImplantsDr. Cook attended the University of North Carolina at Chapel Hill for her undergraduate education in Art History. After studying abroad in Italy, she began to appreciate the wonderful mix of art and science dentistry provided and went on to graduate from UNC School of Dentistry with honors (2009). She graduated with her Master’s degree in Biomedical Science and a Certificate in Periodontics from the University of Texas Health Science Center in San Antonio (2012). Additionally, she graduated with honors from the Executive MBA Program at UNC Kenan-Flagler Business School (2023). Dr. Cook is the owner of two periodontal practices in Southeastern NC (Wilmington, Leland) and is the director of a Spear Study Club. She’s a proud wife and mom to two girls (Emery & Sutton).Learn more about Cook Periodontics & Dental ImplantsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #11: How I Built a Thriving Perio Practice From Nothing with Dr. Lee Cochrane
For Dr. Lee Cochrane, clarity came through doing: learning on the fly, adjusting quickly, and letting the early chaos shape better systems. He talks about what it really takes to build a periodontal practice from the ground up, and why you often have to start before you feel “ready.”A big part of his story is culture. Lee is honest about how much a practice depends on the people inside it. He describes the power of a team that feels safe, supported, and respected—both in their internal interactions and in how they show up for patients. Standard operating procedures, consistent communication, and clear roles create room for better patient care. When excellence is repeatable, Lee says the entire practice feels lighter and more focused.Mentorship shaped his career, and now leadership shapes his daily life. At the end of the day, Lee sees the team as the most valuable asset he has, and building an environment where they can thrive is the real marker of a successful practice. He explains how team empowerment, positivity, and trust ripple outward into every patient experience. GUESTLeonard Cochrane, DMDPeriodontist + Owner of Coastal PeriodonticsLee Cochrane is a periodontist and the founder of Coastal Periodontics in Myrtle Beach, South Carolina. A native of Greenville, Lee graduated from Clemson University with a degree in Bioengineering before completing both dental school and a periodontics residency at The Medical University of South Carolina in Charleston, South Carolina. After launching his practice from scratch in 2022, Lee has grown it into one of the area’s most trusted specialty practices through a relentless focus on team culture, operational excellence, and patient experience.Learn more about Myrtle Beach periodontist Dr. Leonard CochraneFollow Coastal Periodontics on Instagram @coastal.periodonticsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #10: The Side of Dentistry No One Teaches You with Dr. Nicole Saldua
Dr. Nicole Saldua is a general dentist known for her shockingly candid Instagram takes on the human side of dentistry—the loneliness that can creep in, the challenge of calming anxious patients, and dentistry’s failures to explain care in a way real people actually understand. For her, clarity comes from simple language, strong analogies, and frameworks that make consent feel collaborative, not scary.She also explains the emotional rhythm of the day: the “room whiplash” of going from heavy conversations to joyful ones in minutes. Dr. Saldua, Dr. Seda, and Dr. Souyias share their practical reset strategies, from a brief pause between rooms to follow-up touchpoints that remind patients they’re seen beyond the chair.Listen for real-world tools you can use tomorrow: how to set expectations, when to refer, what patient red flags to watch for, and how to build connection in a profession that’s about people first, teeth second.GUESTNicole Saldua, DDSGeneral DentistDr. Nicole Saldua is a general dentist who graduated from the University of Washington School of Dentistry in 2018 and started her career serving in community health before working in a mix of private practices. She recently relocated to sunny Arizona so her kids can live outside year-round and so she’s not freezing her butt off at every future soccer or T-ball game. Nicole launched her Instagram to make dentistry feel less intimidating for both dentists and patients, using real talk, practical tips, and absolutely zero fluff.Follow Dr. Saldua on Instagram @dr.saldua and TikTok @dr.salduaLearn more about S&C DentalThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #9: Through the Eyes of Private Equity: The Power of Culture, Practice Autonomy, and Financial Literacy with Rashed Din
With a decade of experience in dental private equity and specialty group leadership, Chicago entrepreneur Rashed Din’s biggest lesson is simple: culture is the real engine. It's daily behaviors anchored in clinical quality, clear values, and leaders who actually live them. Growth only works when new partners share those fundamentals.He keeps finance and operations just as grounded. Deals should be easy to understand, cash-on-cash reality matters more than hypothetical equity, and clinical autonomy works best when paired with a few shared expectations around diagnosis, access, and treatment planning. And in today’s market, profitability depends on transparency and giving teams targets they can genuinely influence.Listen for a clearer sense of how to build groups that actually work—how to protect culture, simplify money conversations, lead clinicians well, and grow without losing your footing. This is your roadmap built from real wins, real mistakes, and a decade of lessons you can put to work immediately.GUESTRashed DinCo-Founder of Maya DentalRashed Din is a strategy consultant–turned investor with roots in investment banking and private equity, who always approached deals like an entrepreneur at heart. Over the last 12 years, he entered dentistry as a private equity investor and ultimately fell in love with the space, dedicating the past 8+ years primarily to building in dental. In the last five years, he’s been deeply embedded in the specialist market—particularly Perio and Oral Surgery—where he partners closely with clinicians and teams. That exposure shaped his strong appreciation for the culture of “authentic specialists,” prioritizing clinical quality, integrity, and collaborative growth.Connect with Rashed on LinkedInLearn more about Maya DentalThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #8: How I Turned Mentorship Into Partnership with Dr. Krupa Patel
Dr. Krupa Patel knows that success in dentistry isn’t just about clinical skill—it’s about connection, communication, and shared vision. Reflecting on her journey from associate to soon-to-be partner with Dr. Jason Souyias, she offers an honest look at what it really takes to build trust and grow through collaboration in today’s dental world.Her path was built on mentorship, mutual respect, and clear expectations, turning a professional opportunity into a true partnership. Dr. Krupa shares how aligning on values, recognizing real practice demand, and keeping communication open are the foundations of long-term success.GUESTKrupa Patel, DMD, MSAssociate Periodontist at Periodontic Associates of Port HuronDr. Krupa A. Patel-Sharma, DMD, MS is a board-certified periodontist and Diplomate of the American Board of Periodontology. A University of Pennsylvania graduate with advanced IV-sedation and periodontal surgical training, she blends precision surgery with a passion for lifelong learning. Born in India and raised in Michigan, she brings both cultures—and plenty of creative energy—to Dr. Jason Souyias’ Port Huron practice.Learn more about Port Huron periodontist Dr. Krupa PatelFollow Dr. Patel on Instagram @dr.perio.pearlThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #7: Start With the End in Mind—Blueprinting Success with Dr. Jason Stoner
Dr. Jason Stoner built his career with equal parts vision, grit, and style—often quite literally. From a single practice in Columbus, Ohio, he’s grown to eight locations, achieved financial independence by 48, and earned a reputation as one of dentistry’s boldest innovators.Dr. Stoner shares how reverse engineering guides both his business and his life, why teamwork is the ultimate growth strategy, and how true success comes from prioritizing patient care over production. He breaks down how he empowers his team, builds trust through referrals, and integrates specialists and hygienists to deliver seamless, high-quality care.With humor, humility, and practical wisdom, Dr. Stoner reflects on the mentors, friends, and mindset shifts that shaped his path, and why doing things differently (and doing them well) is still the best formula for lasting success.GUESTJason Stoner, DDSPeriodontist at Stoner Periodontic and Implant Specialists & Clinical President, Periodontology and Dental Implantology at Gen4 Dental PartnersWith over 22 years in private practice, Dr. Jason Stoner is passionate about dentistry’s blend of business, leadership, and patient care. He values strong core values, academic excellence, and a thriving team culture.Learn more about Columbus periodontist Dr. Jason StonerFollow Stoner Periodontic Specialists on Instagram @stonerperiodonticspecialistsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #6: Cosmetic Dentistry Is More Than Just Veneers with Dr. Chris Catalano
Dr. Chris Catalano started early, mopping floors at veneer courses and absorbing everything. Working alongside some of cosmetic dentistry’s biggest names, he learned through failure and built a practice patients rave about today.Reflecting on what it means to be a “safe beginner,” Dr. Catalano’s special list includes lessons from a practice collapse that reshaped his vision, and why vision boards, mentorship, and resilience matter as much as technical skill. For Dr. Catalano, dentistry is about more than veneers and esthetics—it’s about building raving fans like you would in any great business, leaning on your community, and remembering human connection will take you farther than textbooks ever will.GUESTChris Catalano, DDSCosmetic Dentist, Owner of Chris Catalano Cosmetic DentistryDr. Chris Catalano was born and raised in Marin County, where he now practices cosmetic dentistry. He graduated from the University of the Pacific Arthur A. Dugoni School of Dentistry in 1991 and immediately dove into continuing education in cosmetic dentistry, learning from some of the field’s top leaders. Over time, he began giving back by teaching in hands-on veneer programs. He also held a unique associate position with Dr. David Hornbrook, a pioneer in cosmetic dental education, which allowed him to travel and learn extensively under his mentorship.Learn more about Kentfield cosmetic dentist Dr. Chris CatalanoFollow Dr. Catalano on Instagram @drchriscatalanoThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #5: What Mastermind Groups Teach That Dental School Can’t with Dr. Mitch Godat
Dr. Mitch Godat never planned on becoming a dentist, but a life-changing accident at 14 set him on a path to periodontics and dental implants. He looks back on his career, from joining Dr. P.D. Miller’s practice to learning why mentorship and community matter just as much as clinical skill.Learn about the value of mastermind groups where peers share challenges, swap strategies, and lean on one another when practice ownership feels heavy. Hear how post-COVID dynamics have shifted the way teams connect, why structured meetings and core values keep a practice grounded, and how celebrating patient milestones can boost both morale and referrals.For Dr. Godat, success in dentistry comes down to people. Mentorship is a responsibility to pass on, mastermind groups keep professionals inspired, and genuine care keeps patients coming back. In a world where AI is on the rise, he argues that human connection will always be the competitive edge.GUESTMitchel Godat, DDSPartner, SGA Dental Partners and President, Periodontal Associates of MemphisAfter a traumatic accident at 14 left him with multiple injuries, including extensive broken bones and dental trauma, Dr. Godat knew he wanted to help heal people. With this in mind, he dedicated himself to the study and practice of periodontics and dental implants to help restore healthy smiles to patients. In 2000, he joined Periodontal Associates of Memphis, the office of The Father of Periodontal Plastic Surgery Dr. P.D. Miller.Learn more about Memphis periodontist Dr. Mitch GodatFollow Dr. Godat on Instagram @mitch_godat_dds_msThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #4: Your Dental Brand Is Not a Logo with Dr. Rob Ritter
Dr. Rob Ritter has spent decades proving that dentistry is so much more than drilling and filling. It’s leadership, branding, and running a small business that actually thrives.Since the early ’90s, he’s watched the profession change and has built a career on mastering his craft, protecting his brand, and never lowering his standards. His course, The Protocol, bridges the gap between what dental school teaches and what the real world demands.He’s blunt about the challenges facing today’s dentists—student debt, insurance headaches, and the steep learning curve of business ownership—and why mentorship is the key to growth.Dr. Ritter breaks down why strong GP-specialist communication drives better patient outcomes, why branding is about every touchpoint (not just your logo), and why a cohesive, empowered team is your best business asset.For him, excellence means blending clinical skill with business savvy and protecting your reputation at all costs, because your name is your brand, and that’s the one thing you can’t get back.GUESTRob Ritter, DMDDentist & Co-Owner of The ProtocolFor over 27 years, Dr. Rob Ritter has been a restorative dentist in Jupiter, Florida. He’s spent thousands of hours on continuing education, which has helped his practice flourish. For more than two decades, Dr. Ritter has also lectured nationally and internationally, sharing his expertise with other dentists. He's a graduate of both the Kois Center and Spear Education and holds fellowships and memberships in numerous prestigious dental organizations.Learn more about The ProtocolLearn more about Ritter & RamseyFollow Dr. Rob Ritter on Instagram @drrobritterThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #3 - Beyond the Operatory: Leadership Lessons and Life Balance with Dr. Jennifer Doobrow
Dr. Jennifer Doobrow knows leadership isn’t just a fancy title—it’s a lifelong grind of learning, serving, and owning your actions.From running the playground in elementary school to shaping the future of dentistry in Alabama as president of the Alabama Dental Association, she’s dedicated herself to mentoring, facing challenges head-on, and keeping her ego in check.She breaks down why transparency is the ultimate trust-builder in organized dentistry and why analytics, referrals, and ongoing education are the real game-changers for a practice.For Dr. Doobrow, great leaders show up for their community, stay just uncomfortable enough to keep leveling up, and lead by example, because if you want your team to change, it starts with you.GUESTJennifer Hirsch Doobrow, DMDOwner and CEO of Periodontal and Implant Associates and President of Alabama Dental AssociationDr. Jennifer Hirsch Doobrow, a Board-Certified Periodontist, is the Owner and CEO of Periodontal and Implant Associates, Inc. located in Cullman, AL. She earned her DMD at the Medical University of South Carolina in 2007 and received her certification in Periodontics from the University of Alabama at Birmingham (UAB) in 2010. She serves as the President for the Alabama Dental Association (ALDA), Immediate Past-President for the Southern Academy of Periodontology (SAP) , Board of Trustee, American Academy of Periodontology, faculty member for the Pikos Institute.Learn more about Alabama periodontist Dr. Jennifer DoobrowFollow Dr. Doobrow’s practice on Instagram @cullmanperioThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #2: Just 5 Things I Know About Periodontal Practice Management with Dr. James Woodyard
Dr. James Woodyard doesn’t believe in coasting. After over two decades in practice, he still looks at everything with a “fresh eyes” approach, from hygiene exams to communicating risks without sugarcoating to help patients confidently make difficult decisions.From the team training method inspired by his Boy Scouts leadership to his zero tolerance for gossip, his special list will help you rethink leadership, reset expectations, and align your team around clear, strategic goals.For Dr. Woodyard, transparency builds trust, and that trust leads to better outcomes.GUESTJames Woodyard, DMDPresident Woodyard Periodontics and One of the Leaders of the Perio Division of Gen4 Dental PartnersDr. James Woodyard is a board-certified periodontist in Newburgh, Indiana, specializing in periodontics and dental implants. He earned his DMD from the University of Kentucky and completed a residency and master’s in oral biology at the University of Louisville. A national lecturer and founder of the Select Study Club and Tumbleweed Mastermind Group, he’s active in multiple professional organizations and was honored with the 2023 Seattle Study Club Excellence in Leadership Award. Outside of dentistry, he’s a proud dad to two future Eagle Scouts, a Cubmaster, and a sporting clays champion.Learn more about Newburgh periodontist Dr. James WoodyardThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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Special List #1: What They Don’t Tell You About Running a Dental Practice
There’s no such thing as autopilot when it comes to running a dental practice. Every day brings new challenges, and there’s no such thing as a one-size-fits-all solution. Hosts Cameron Full, Dr. Michael Seda, and Dr. Jason Souyias bring their combined decades of failures and wins in the dental practice management world to help you problem solve and do what best fits your practice.From hiring smarter to improving case acceptance, tracking the right data, and navigating the ups and downs of ownership, Cameron, Michael and Jason share their “special lists” of hard-earned lessons and honest advice to help you build a thriving practice.LinksLearn more about Referral Lab, specialized practice referral software for dentists and dental specialistsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io
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The Special Lists
Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game. The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their practices today.
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ABOUT THIS SHOW
The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game.Referral Lab is for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter. This spirit of connection drives The Special Lists podcast.Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, each guest sharing their own "special list" from the wins, mistakes, and lessons that shape their practices today.Got a question for us? Send us a message at speciallists.com (with two L's!)<br /
HOSTED BY
Referral Lab
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