The Storage Rebellion

PODCAST · business

The Storage Rebellion

The Storage Rebellion Show is a self storage podcast about the discipline, leadership, and character behind real success in self storage.Most investors are taught a simple roadmap: deals lead to wealth, and wealth leads to freedom. But money doesn’t create freedom — it magnifies the person holding it. If the foundation is weak, success only amplifies the cracks.Hosted by Chris Michaels, the show features honest conversations with investors and operators about building self storage businesses and becoming the kind of person capable of sustaining real freedom.

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    EPISODE 10: $5.4 Billion In Storage - What It Takes To Scale

    Most people never get past their first few deals.Scott Levy has been involved in over $5.4 billion in self storage transactions, and in this episode, we unpack what it really takes to scale beyond the early wins and build something that lasts.This conversation goes deeper than tactics. We talk about the shift from doing deals to becoming a true operator and leader, and what starts to break—mentally and operationally—as you grow.Scott shares how to navigate expansion without losing control, where investors get stuck as they try to level up, and what separates those who plateau from those who continue building at a high level.If you’re chasing growth, this will challenge how you think about your next move—because scaling isn’t about doing more, it’s about becoming someone different.Stay connected with Storage Rebellion:⁠⁠Storage Rebellion Instagram⁠⁠⁠⁠Storage Rebellion Facebook⁠⁠⁠⁠Storage Rebellion Youtube⁠⁠

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    EPISODE 9: Scaling to $9.5M: The Truth Behind Building a 20-Facility Portfolio

    Most people talk about scaling. Very few have actually done it.In this episode, I sit down with Adam Jarrell of American Self Storage, who’s built a 20-facility portfolio generating over $9.5M in revenue, and we break down what it really takes to get there.This isn’t a highlight reel.We get into the decisions, mistakes, and hard lessons that shape real operators:​What actually changes as you go from a few deals to a real portfolio​Where most investors stall out (and why)​The operational shifts required to handle scale​Lessons learned the hard way—from deals, people, and growth​What he’d do differently if he had to build it againIf you’re serious about building something that lasts—not just closing your next deal—this is a conversation you don’t want to miss.No hype. Just real insight from someone who’s in it.Stay connected with Storage Rebellion:⁠⁠Storage Rebellion Instagram⁠⁠⁠⁠Storage Rebellion Facebook⁠⁠⁠⁠Storage Rebellion Youtube⁠⁠When you're ready to take your first step toward building real freedom with Self Storage join us at www.storagerebel.com

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    EPISODE 8: 3 Ways to Collapse Time and Accelerate Your Growth

    Most people think growth takes time.It doesn’t.It takes the right shifts.In this episode, we break down three powerful strategies that change how fast you move—internally and externally. This isn’t about doing more… it’s about thinking different, operating different, and putting yourself in positions where progress compounds.If you’ve felt stuck, slow, or like things “should be further along by now,” this will challenge that.Because growth isn’t random.And it’s definitely not as far away as it feels.Stay connected with Storage Rebellion:⁠⁠Storage Rebellion Instagram⁠⁠⁠⁠Storage Rebellion Facebook⁠⁠⁠⁠Storage Rebellion Youtube⁠⁠When you're ready to take your first step toward building real freedom with Self Storage - www.storagerebel.com

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    EPISODE 7: How I Almost Lost $200K On a Deal

    In this episode, I break down a deal that nearly cost me $200,000—and the one mindset mistake that almost made it happen.This isn’t about bad luck or a complicated structure… it’s about how you think when you’re in the middle of a deal.Because the truth is, most investors don’t lose money from what they don’t know—they lose it from how they show up. Rushing decisions. Forcing deals. Ignoring what’s right in front of them.I walk through what I saw, where things almost went wrong, and the shift that changed everything.If you’re in storage—or looking to get in—this is one you need to hear.Stay connected with Storage Rebellion:⁠⁠Storage Rebellion Instagram⁠⁠⁠⁠Storage Rebellion Facebook⁠⁠⁠⁠Storage Rebellion Youtube⁠⁠When you're ready to take your first step toward building real freedom with Self Storage join us at www.storagerebel.com

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    EPISODE 6: 1,000+ Wholesale Deals Later… Why He Left It for Self Storage

    In this episode, Anthony Kusky shares how he transitioned from completing 1,000+ wholesale deals in residential real estate into self storage—driven by a deeper pull toward purpose.What happens when you’ve already built success… but know there’s something more?In this episode, I sit down with Anthony Kusky—an operator who’s completed over 1,000 wholesale transactions in residential real estate. But this isn’t just about volume or deals. It’s about the shift.We talk about faith, conviction, and what it looks like to step out of a model that works… into something more aligned with who you’re becoming.Anthony shares his transition into self storage, the lessons learned from years in high-volume wholesaling, and the internal decisions that come with evolving—not just as an investor, but as a man.This one goes deeper than strategy. It’s about building something that actually matters.Stay connected with Storage Rebellion:⁠⁠Storage Rebellion Instagram⁠⁠⁠⁠Storage Rebellion Facebook⁠⁠⁠⁠Storage Rebellion Youtube⁠⁠When you're ready to take your first step toward building real freedom with Self Storage, ⁠⁠join us inside our private network!⁠

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    EPISODE 5: Built Different - Nick Paul on Life, Leadership, and Scaling Storage in New Mexico

    Nick Paul didn’t just build a self storage portfolio in New Mexico… he built the discipline, mindset, and identity required to sustain it.In this episode, we go beyond deals and numbers. We unpack the real story behind Nick’s growth—how his life, values, and internal standards shaped the way he operates and scales.We talk about what it actually takes to grow a storage business at a high level… without losing yourself in the process.This is a conversation about:​The mindset shifts required to move from operator to owner​What most investors get wrong about scaling​How life, family, and personal standards influence business success​The discipline behind building something that lastsBecause at the end of the day… storage is just the vehicle. Who you become in the process is what determines how far you go.Stay connected with Storage Rebellion:Storage Rebellion InstagramStorage Rebellion FacebookStorage Rebellion YoutubeWhen you're ready to take your first step toward building real freedom with Self Storage, join us inside our private network www.storagerebel.com

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    EPISODE 4: Broker Relationships & Keys To Success In The Storage Market

    In this episode of The Storage Rebellion Show, Chris Michaels sits down with self-storage broker David Perlleshi to talk about what it really takes to build strong relationships with brokers and position yourself to win in today’s market.David shares insights from the brokerage side of the industry, including how investors can stand out, build trust, and approach deals in a way that creates long term relationships. If you want to better understand how brokers think and how to put yourself in position for opportunities, this conversation is one you won’t want to miss.Contact: [email protected] connected with Storage Rebellion:⁠Storage Rebellion Instagram⁠⁠Storage Rebellion Facebook⁠⁠Storage Rebellion Youtube⁠When you're ready to take your first step toward building real freedom with Self Storage, ⁠join us inside our private network!⁠

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    EPISODE 3: From Full Time Firefighter to Full Time Storage Investor

    In this episode, Storage Rebellion INSIDER member Brian shares his journey from a full-time career in the fire service to pursuing freedom through self-storage investing.We talk about what it really looks like to chase a bigger vision while still showing up every day for a demanding job, the obstacles he faced along the way, and the mindset shifts required to move from employee to investor.Brian opens up about the hurdles he had to overcome in both business and life, and what it took to start breaking away from the 9–5 path. It’s an honest conversation about growth, persistence, and the process of building something that creates more freedom for your future.Stay connected with Storage Rebellion:⁠Storage Rebellion Instagram⁠⁠Storage Rebellion Facebook⁠⁠Storage Rebellion Youtube⁠When you're ready to take your first step toward building real freedom with Self Storage, ⁠join us inside our private network!⁠

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    EPISODE 2: What It Takes To Scale a Storage Business To $26MM

    In this episode of The Storage Rebellion Show, Chris Michaels sits down with storage investor Jon Farling to talk about how he scaled a local self storage portfolio to over $26 million.Jon shares the story behind his growth, the lessons learned along the way, and what it actually takes to build and operate successful storage facilities in your own market.From acquisitions and operations to the mindset required to stay the course, this conversation offers a real look at the journey behind the success.Stay connected with Storage Rebellion:⁠Storage Rebellion Instagram⁠⁠Storage Rebellion Facebook⁠⁠Storage Rebellion Youtube⁠When you're ready to take your first step toward building real freedom with Self Storage, ⁠join us inside our private network!⁠

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    EPISODE 1: We Are Storage REBELS

    This is where you start to understand what this show actually is, and what it isn’t.We’re not here to entertain you with surface level conversations or recycled strategies. This is about thinking differently… operating differently… and building something that actually gives you control over your time, your direction, and your future.You’ll hear why this exists, who it’s for, and what you can expect as you step into it.If you’ve been looking for something deeper than just tactics, something that challenges how you think and pushes you to move—this is where it begins.www.storagerebel.com

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ABOUT THIS SHOW

The Storage Rebellion Show is a self storage podcast about the discipline, leadership, and character behind real success in self storage.Most investors are taught a simple roadmap: deals lead to wealth, and wealth leads to freedom. But money doesn’t create freedom — it magnifies the person holding it. If the foundation is weak, success only amplifies the cracks.Hosted by Chris Michaels, the show features honest conversations with investors and operators about building self storage businesses and becoming the kind of person capable of sustaining real freedom.

HOSTED BY

Chris Michaels

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