The Story of Software

Listen to Sam Sengupta, CEO of Finray Europe, on surgical market segmentation, building repeatable fintech products, and why clean data is the foundation every AI strategy depends on. The Guest:Sam Sengupta is the CEO of Finray Europe, a platform designed to automate complex financial operations for some of the world's largest institutions. His route into fintech leadership was shaped by three forces: an inquisitive, globally curious mindset, a personal decision to relocate to Ireland in 2006, and the influence of private equity investment cycles across the firms he has worked for. He began his career at Morgan Stanley, spanning London, Tokyo, Hong Kong, and New York over a decade, before moving into fund services with Citco in Dublin, then into corporate services with TMF, and eventually into a series of Series A and Series B startups. That range — from global investment bank to early-stage venture — gave him a front-row view of how technology strategy changes at every stage of a company's growth.In this episode, we move beyond high-level product-market fit theory and into the actual methodology Sam has used to find surgical entry points into financial services markets, build repeatable product blueprints, and frame ROI in a way that makes technology adoption feel non-negotiable rather than optional. The conversation also tackles the uncomfortable reality that data is still being ignored in most organisations, and why that makes the coming AI disruption far more abrupt than most incumbents expect.Some of the episode highlights include:Why "spray and pray" is not just acceptable in early-stage startups — it is necessary, and how Finray's foundational data model makes pivoting between verticals faster than competitors expectBudget-back problem framing: finding the segment where the money already exists to solve the problem, rather than trying to create a new budget lineBuilding a rinse-and-repeat product blueprint: why 80% of the product should be out-of-the-box, and how to protect that core from bespoke client requestsThe six-to-eight week data integration proof of value, and why the "wow moment" it produces is replacing multi-year consulting engagementsHuman-agent collaboration in financial services: why 99.9% accuracy is not good enough, and what "agent-ready" data infrastructure actually looks likeThe Kodak moment coming for fund administration and broader financial services, and why the organisations that wait until the fire is burning may already be too lateListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Wesley Yu is the Head of Engineering at MetaLab, a product agency working with venture-backed startups at the intersection of design and technology. His route into engineering was non-traditional, starting in media studies and radio production before moving into content marketing at a tech startup in the early 2010s. That shift put him close to the ambition and pace of the Silicon Valley startup world, and eventually led him into a coding bootcamp, learning Ruby on Rails and finding a “maker” mindset through software. He has since spent over a decade building web and mobile products and leading engineering teams.In this episode, we look at how each major software wave changes user expectations without fully replacing what came before. Wesley frames AI interfaces as arriving into a landscape shaped by mobile responsiveness, sensor permissions, and real time collaborative productivity tools. Some of the episode highlights include:Why software “layers” expectations over time, and what mobile taught users to demand from AI productsDesigning for latency: keeping users oriented with streaming, status cues, and comprehension timeMaking context visible: what an AI agent can see, what tools it can call, and what safeguards existCoding agents in practice: when multi agent output helps, and when it harms understanding and conceptual integrityThe biggest interface problem in AI: reducing over trust by exposing sources, uncertainty, assumptions, and verification pathsQ: Where do you see the greatest long-term market value being generated, in AI-enhanced products or AI-enabled products built from scratch?“I think there are two different ways to look at long-term value. One is where you get power-law winners, where a small number of companies capture an outsized share of value by creating an entirely new category. That is where AI-enabled products really shine. These are products that simply could not exist without AI at the centre of the value proposition. Things like autonomous driving, AI-native education platforms, or AI-first search fall into this bucket, and some of those companies may become category-defining businesses.But if you zoom out and look at aggregate value across the economy, I think the clear winner is AI-enhanced products. These tools will diffuse across many existing productive sectors where value is already being created and captured. AI will sit in the middle of workflows people already use and amplify them. We already see this with developer tooling, like GitHub Copilot, or creative tools where AI is embedded directly into products like Photoshop or Premiere.There is still a lot of innovation happening at the model and product level, but the bigger opportunity in the near to medium term is diffusion. People’s habits, skill sets, and organisational structures have not yet caught up with what the technology can do. Because of that, enhancing existing products and processes with AI is where I expect the largest total amount of value to be generated, even if the biggest individual winners may come from AI-enabled products.”Listen to the Story of Software on:Apple Podcasts, Spotify, Deezer, & any other podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Adrian Sanchez de la Sierra, Head of AI & Innovation at Zartis, explores AI transformation, reimagining systems beyond replacement, and building production-ready AI.The Guest:Adrian Sanchez de la Sierra, Head of AI & Innovation at Zartis, works at the intersection of research, product, and real-world delivery. His background is deliberately unconventional. From film production and education technology to data science and machine learning, Adrian has spent his career connecting problems with solutions, often before the discipline around them formally existed. Today, he focuses on helping Zartis and our clients move beyond AI demos; into reliable, production-ready systems that deliver sustained value.As we kick off season 5 of the Story of Software, the conversation centres on what true AI transformation actually looks like. Rather than viewing AI as a tool to replace existing processes, Adrian argues that its real value comes from reimagining how organisations operate altogether - and we couldn't agree more!Drawing on historical examples such as electricity, power grids, and industrial transformation, he frames AI as a general-purpose technology that requires new mental models, new organisational structures, and patience to unlock its full impact.Some of the episode highlights include:Why most organisations are still in the “replace” phase of AI adoption, and why reimagining systems is far harder but far more valuable.How historical technologies like electricity followed long, uneven paths before delivering transformational gains.The hidden gap between perceived and actual expertise in building production-grade AI systems.Why prompt-based AI development often leads to fragile products that fail silently in production.How coding agents and AI tools for non-developers could unlock major organisational productivity gains.The importance of leadership commitment, long-term thinking, and the right KPIs for transformational AI initiatives. Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Sandra Trittin, Co-Founder and CGO of Beebop, discusses grid flexibility, consumer centric innovation, and scaling cleantech solutions.The Guest:Sandra Trittin brings more than a decade of cleantech leadership experience spanning energy flexibility, virtual power plants, and distributed energy innovation. After beginning her career in Switzerland’s telecommunications sector, she transitioned into energy with the founding of Tiko Energy Solutions. There she helped pioneer residential flexibility well before the market was ready. Today she is the Co-Founder and CGO of Beebop, an AI powered grid flexibility platform, and serves on multiple boards across the European energy ecosystem.The Topic:This episode explores the evolution of residential flexibility, lessons from scaling early stage energy platforms, and the market conditions that shaped the launch of Beebop. It also examines how Beebop approaches grid and trading optimisation, why consumer centricity remains a barrier, and what is required to accelerate adoption across global markets.Some of the episode highlights include:Why early flexibility ventures struggled to find product market fit in the absence of market awareness and connected assets.The shift from technical proof points to commercial and consumer engagement challenges across the energy transition.How Beebop uses AI to optimise real time flexibility and integrate diverse sub VPPs into trading systems.What growing an international cleantech team requires during high growth phases.Why risk appetite, communication simplicity, and fact based information shape the pace of adoption. Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company.We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Priya Mishra, Director of Technology at Carelon Global Solutions Ireland, shares a practitioner’s perspective on scaling innovation and preparing organisations for the future of work. The Guest:Priya Mishra is Director of Technology at Carelon Global Solutions Ireland, where she leads the design of transformative, cloud-native solutions that are reshaping healthcare systems. Honored with the Women in STEM – Technology award, she is passionate about people, culture, and reimagining how engineering teams work in the age of AI. With deep global experience in R&D, product development, and team leadership, Priya brings a practitioner’s perspective on scaling innovation and preparing organisations for the future of work.Together, we unpack the move from rigid hierarchies to fluid, networked teams, the rise of “super generalists,” and why empowered experimentation, psychological safety, and observability matter more than ever. Priya shares her perspective on cognitive overload, the redefinition of software roles, and the real blockers to AI-enabled transformation - especially leadership reluctance and fear of failure. It’s a grounded, practitioner-led look at what the future of work actually requires, far beyond the hype.Some highlights of this episode include:AI’s Impact on Team Culture & Ways of WorkingThe Evolution of Roles: From Specialists to “AI Orchestrators”Managing AI Adoption: New KPIs & Leadership ChallengesTraining for the Future: New Literacies & AI FluencyChange Management & Transformation Strategy in the AI Era Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Richard Bell, Head of Engineering at CoinShares, shares insights on how to successfully lead large-scale transformations and motivated teams.The Guest:Richard Bell is a seasoned technology leader with deep experience in financial services and large-scale transformations. Over his career, he has led major projects in organisations such as large international banks, building and scaling teams across geographies while tackling some of the toughest technology and organisational challenges. Richard joins us to talk to us about how to successfully lead large-scale transformations and build motivated teams.Some highlights of this episode include:What makes large-scale transformations succeed or failHow to build and motivate teams over long, tough programsThe mix of personalities and skills needed for big transformationsLeadership philosophy and hard choices as a managerThe impact of AI on software work and careers Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Chris Bernkopf, CEO of Podero, shares how they help utilities optimise energy use and offers advice on growing in the cleantech sector. The Guest:In this episode, we are joined by Chris Bernkopf, Co-Founder and CEO of the Austrian energy flexibility startup, Podero. With a background that spans physics, edtech, and electric mobility, and experience at CERN and Y Combinator, Chris brings a rare mix of scientific insight and entrepreneurial drive to the clean energy sector. Under his leadership, Podero develops software that helps utilities optimise device control, trade energy more efficiently, and reduce costs and emissions.Chris shares how the rise of renewables is transforming the way we consume and manage power, and why this shift demands smarter, more adaptive systems. He reflects on his journey from physics and Y Combinator to tackling one of the biggest challenges in climate tech, discussing how technology, markets, and user behaviour are converging to accelerate the clean energy transition. The conversation delves into Europe’s evolving energy landscape, the business and climate benefits of flexibility, and what it takes to build resilient solutions in a sector shaped by regulation and rapid change.Some highlights of this episode include:The shift in energy flexibility focusPodero's three-part business modelThe "Positive Flywheel" of decarbonisationBuilding resilient solutions in a sector shaped by regulation and rapid changeAdvice on overcoming sector overwhelm Listen to the Story of Software on:Apple Podcasts, Spotify, Deezer, & any other podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Lee Provoost, CTO at Flagstone, talks about his journey growing into technical leadership, from leading high-stakes projects while learning on the job, to navigating imposter syndrome and finding his footing as a leader.The Guest –Lee Provoost, CTO at FlagstoneToday we are joined by Lee Provoost, the CTO at Flagstone, a UK-based Fintech company helping clients get better returns on their savings. In this episode, Lee reflects on his journey growing into technical leadership, from leading high-stakes projects while learning on the job, to navigating imposter syndrome and finding his footing as a leader.Some highlights of this episode include:Non-linear path to CTO Learning on the job & being “comfortable with being uncomfortable” — Startup vs. corporate reality Leadership self-care & transparencyAI’s impact on product engineering  Q: In your leadership journey, have you ever experienced imposter syndrome? If so, how do you deal with it?"Yeah, it’s something that lingers in the back of your mind all the time, but it lessens over time. I still feel it quite regularly, but I remind myself that I got this role because I clearly bring something to the table and the people around me have recognized that. It’s also why, three years later, I’m still the CTO of this business—you need to remind yourself of that regularly.When I ran my own business many years ago, I printed a meme as a massive poster in the office: a Labrador sitting at a keyboard with the caption, ‘I have no idea what I’m doing.’ I did it to normalize that none of us really knows everything—we’re all learning.Surround yourself with good coaches or mentors, and with peers on your leadership team. It can be lonely, and occasional validation from peers—‘that was a great job’ or ‘you handled that well’—definitely helps" Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

In this episode, we’re joined by Ali Elgamal, EVP and CTO at Tamara, one of Saudi Arabia’s three fintech unicorns and a market leader in the buy now, pay later (BNPL) space. The Guest: Ali Elgamal, EVP and CTO at TamaraAli takes us through his journey that led to Tamara, sharing his leadership philosophy, strategies for building top tech talent, and insights into navigating BNPL in a regulated environment. He also offers his vision for the transformative role of AI in the future of fintech.Some highlights of this episode include:Career journey and experienceHypergrowth challenges and lessons learnedLeadership and talent strategyCultural and regional differences in techAI and the future of software development Q: With AI, how do you see software development changing over the next four or five years?"When it comes to AI and software development, I see it as something that will significantly improve developer experience and productivity. It will become a standard expectation that engineers have AI support. I also foresee a fundamental shift in how some solutions are designed and built. For example, you mentioned agents and MCPs. We are already experimenting with MCPs internally — we’ve created our own agent that is used for debugging. If someone has an issue, such as understanding what’s happening with a specific order, the agent gathers data from different internal sources and produces an analysis, like: the customer exceeded the debt burden ratio allowed by the regulator, and so on. This fundamentally changes how we work. Software that was once designed in a very traditional way — service-oriented, REST APIs, microservices architecture — will gradually shift to being more agent-based. It’s only a matter of time, and I’ve already seen systems being built in this way.I’m not just talking about the obvious use cases, like agentic workflows or IDE assistants, because everyone is experimenting with those. The real change will come from a deeper shift in software design and architecture, and I believe that’s where we’re heading."  Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Discover the current and future state of the renewable energy sector with Brenda Park, COO of the ground-breaking Scottish energy storage business, StorTera.  The Guest:Brenda is a seasoned operations leader with a PhD in Physics and over a decade of experience in the renewable energy sector. As COO and Director at StorTera—an Edinburgh-based energy storage innovator—she has been instrumental in building and leading the company’s core team of scientists and engineers, propelling the development of groundbreaking Single Liquid Flow Battery (SLiQ) technology and the StorAI platform Brenda’s expertise spans agile project management, renewable systems, and the commercialization of innovative energy storage solutions, making her a key force in advancing the mission towards a more sustainable and resilient energy infrastructure.Some highlights of this episode include:The Problem of Wind and Solar CurtailmentLimitations of Lithium-Ion BatteriesSustainability and Circular Economy PracticesCommunity Energy Projects and AI-Enhanced Smart Grids Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Jad Sayegh, Co-Founder & CTO at Sarwa, joins us to reflect on his journey in building Sarwa and how his role has evolved as the company has matured.The Guest:Jad Sayegh is Co-Founder & CTO at Sarwa, a leading fintech company in the UAE  that is transforming wealth management with accessible, technology-powered investment solutions. In this episode, Jad reflects on his journey from telecoms and high-speed trading in Canada to launching Sarwa in Dubai, and how the company has evolved from a prototype to a one-stop investing platform. He shares insights on building for a new market, navigating regulation, attracting and retaining global talent, and how his role as CTO has shifted as Sarwa scaled to 100+ people. We also touch on the challenges and opportunities of innovating in a fast-moving Fintech ecosystem, and the leadership lessons Jad has drawn from mentors and books along the way Some highlights of this episode include:The Origin Story of SarwaPioneering Regulatory Change in the UAEBuilding and Retaining Talent in a Transient MarketThe Evolution of the CTO RoleCustomer Feedback, Product Coherence, and Experimentation Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

In this episode, Kevin shares his journey from founding engineer to senior leadership, reflecting on the challenges of transitioning from hands-on coding to enabling teams and departments to succeed.  The Guest:Kevin Holditch is VP of Engineering at Form3, a leading provider of payment infrastructure powering real-time, secure transactions for banks and Fintech companies worldwide. We discuss Form3’s cloud-native payment infrastructure, the balance between innovation and regulatory demands, and their deliberate approach to hiring top-tier talent globally, even pre-COVID. Kevin highlights the company’s engineering achievements, including a multi-cloud platform capable of processing payments seamlessly across AWS, Google Cloud, and Azure, and offers insights into scaling remote teams, nurturing internal leadership, and maintaining job satisfaction.Some highlights of this episode include:Transition from Engineer to LeaderBuilding a Multi-Cloud Active-Active-Active Payment PlatformHiring Philosophy & Talent StrategyOperating in a Regulated Financial Environment While Staying InnovativeImpact and Caution Around AI in Software DevelopmentListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Philip Gill, CTO at Smartbox Group, speaks about his experience in leading globally distributed blended teams. The Guest:Philip Gill has over a decade of experience in cultivating high-performing multinational software teams. He is now the CTO at Smartbox Group, a European leader in experience gifting, offering curated travel, dining, and adventure packages across multiple countries. Phil shares the evolution of his career from QA engineer to CTO, and the operational philosophies that have shaped Smartbox’s growth. He discusses the company’s blended team model, the importance of cultural fit, building trust across borders, and how rigorous processes have enabled major software rollouts under pressure. Phil also offers a grounded view on the current and future impact of AI in software development, highlighting both its promise and its hype.Some highlights of this episode include:Building and Leading Globally Distributed, Blended TeamsCulture-First Hiring and Team PsychologyCycle Time and Quality Engineering MetricsPractical View on AI in Software DevelopmentListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Molly Webb,Founder of Energy Unlocked and Co-Founder of PeerCo, shares her 20+ year journey at the intersection of digital innovation and climate action. Molly Webb is the Founder of Energy Unlocked and Co-Founder of PeerCo, with over 20 years of experience at the intersection of technology and climate policy. She works to accelerate inclusive energy transitions by supporting startups, shaping policy, and enabling data-driven financing for electrification. Her focus spans demand-side flexibility, urban decarbonization, and creating tangible climate impact beyond tech hype.Molly shares the origins and evolution of Energy Unlocked’s mission to empower Cleantech startups and influence policy, and how that work led to Peerco; a venture tackling the challenge of financing small-scale urban decarbonisation projects through innovative use of energy attribute certificates. From city farms in London to solar projects in Lagos, Molly offers a grounded perspective on the realities of system change, the need for robust verification in carbon markets, and the importance of collective action as we push toward 2030.Some highlights of this episode include:The Origin Stories of Energy Unlocked and PeercoInclusive Energy Transition & Urban DecarbonizationMaking Behind-the-Meter Interventions Financially ViableTech Industry’s Ethical RoleListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Jorge Belenguer, Head of Software Engineering and Data at BWT Alpine F1 Team, joins us to talk about the role of software in an F1 team, how the industry has evolved, and how software can be used as a competitive advantage for racing teams.The Guest :Jorge Belenguer has over 15 years of experience in the software industry, 10 of which has been spent working for Formula 1 teams. He is now the Head of Software Engineering and Data at BWT Alpine Formula One Team. With over a decade in F1, Jorge shares how software powers everything from car design to race strategy, and how it serves as a crucial competitive differentiator, even in a sport dominated by mechanical engineering. He explains why the F1 software ecosystem is so unique, how data and AI are shaping the future of racing, and what kind of tech talent thrives in this high-speed, high-stakes environment. Whether you're a tech enthusiast, motorsport fan, or just curious about the intersection of elite sport and software, this episode delivers insight at full throttle.Some highlights of this episode include:Role of software in F1Competitive edge and secrecy in hiringSoftware as a strategic investment vs. the carUse of AI and simulations due to on-track limitationsCultural fit in F1: Startup vs. corporate mentalitiesListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

 Michael Zucker, VP of Engineering at UNiDAYS, joined us today to discuss some of the parallels in coaching athletes vs software engineers. The Guest:Michael Zucker is a software executive with over 20 years of experience in the field. Today, he is the VP of Engineering at UNiDAYS, a platform offering exclusive discounts and deals from top brands to students, as well as providing student verification services to the likes of Apple, Meta and other large companies. In addition to this, he has also successfully coached ice hockey teams for the same amount of time throughout his career. In this episode, Michael joins us to explore the parallels between coaching athletes and managing software engineering teams. Michael shares insights from his unconventional career path, highlighting the importance of emotional intelligence, resilience, and a growth mindset in leadership roles. Listen in as we discuss how effective feedback, clear strategies, and genuine care for individual growth are crucial whether you're on the ice or in the office. Some highlights of this episode include:Parallels Between Coaching Athletes and Managing EngineersThe Role of Emotional Intelligence in Leadership Why Great Engineers (or Athletes) Don’t Always Make Great ManagersFeedback Culture: Athletes vs. EngineersFuture Trends in Software Development (Beyond AI) Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Craig Hughes, CTO at Nas Neuron Health Services, speaks about the role and importance of emotional intelligence in tech leadership. The Guest:Craig Hughes is a software executive with over 20 years of experience in leading large scale digital transformations, mainly in the banking sector. He is now the CTO at Nas Neuron Health Services, UAE's largest group of health insurance third-party administrators. In this episode, Craig dives deep into the critical role of emotional intelligence in tech leadership, drawing on lessons from his global career and personal experiences, including pivotal moments of insight. From defining what emotional intelligence looks like in engineering teams to the pitfalls of promoting purely on technical merit, this conversation explores how empathy, self-awareness, and interpersonal skills shape effective leadership, team cohesion, and organisational health in today’s tech landscape.Some highlights of this episode include:Emotional Intelligence (EQ) in Tech LeadershipHow to Identify Future LeadersTechnology, Isolation, and the Decline of EQBuilding EQ Without FrameworksThe Future of Software and the Loss of FundamentalsListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Oliver Spragg, Advisor at Postera Capital and the ex-CTO of Plan A, talks about the growth of the company, from technical architecture and team structure to strategy and culture. The Guest:Oliver Spragg is an Advisor at Postera Capital, and the previous CTO of Plan A, which enables global brands such as BMW, KFC, and Visa to measure, report, and reduce their emissions. Over the last 5 years, he led the engineering organisation at Plan A through a period of rapid growth, shaping everything from technical architecture and team structure to strategy and culture. He’s especially interested in applying machine learning principles to build high performing teams and drive operational excellence.Some highlights of this episode include:The evolution of a CTO's role in startupsThe pitfalls of over-optimising metricsBuilding high-performing engineering teamsAI’s role in measuring and enhancing developer experienceThe future of software development: from code to domain expertiseListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Eric Matteson, CTO at Accurx,  talks about his career history and rebooting a company’s culture.The Guest :Eric Matteson is a seasoned engineering executive with over 25 years of industry experience. He is now the CTO at Accurx, a company dedicated to optimising communication between healthcare professionals and patients. In this episode, we interview Eric, who shares his dynamic 25-year career journey from early leadership roles at Microsoft, Amazon, Blizzard and several startups before joining Accurx. Eric discusses his leadership approach to building effective cultures, highlighting that every company requires a unique blend of principles tailored to its people, product, and context—rather than simply replicating past playbooks.Some highlights of this episode include:Cultural Challenges & Rebooting Culture at AccurxAdapting Leadership Principles to Fit the OrganizationRe-architecting Systems & Cultural ChangeAI’s Role in Engineering & the Future of WorkListen to the Story of Software any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Larsen Mabika, CEO & Co-Founder at Maiven, talks about the journey that led him to co-found his company, and the challenges and opportunities he sees in climate tech.The Guest:Today’s guest is Larsen Mabika, the Co-Founder and CEO of Maiven, an AI-powered platform that helps businesses navigate the rapidly changing world of climate policy. With a background in data and carbon markets, Larsen brings a unique perspective on how technology can cut through the noise, highlight risks and opportunities, and help organizations stay ahead in the sustainability space. In this episode, we’ll explore the journey that led him to co-found Maiven, the challenges and opportunities he sees in climate tech, and how AI is shaping the future of policy-driven decision-making.Some highlights of this episode include:Navigating the overwhelming pace of climate policy changeThe origins of Maiven: insights from working in carbon marketsThe power of combining diverse expertise in Maiven’s leadershipUnlocking opportunities through climate policiesHarnessing ai for timely, global insightsListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Marko Maunula, CTO at BeeHealthy talks about the importance of having diversity in software teams.The Guest:Marko Maunula is the CTO at BeeHealthy, a Helsinki-based healthcare company providing digital tools to make patient care more accessible and efficient.In this episode, Marko shares insights from decades in tech leadership, reflecting on how to build high-performing, diverse teams in a regulated industry. From aligning organisational structure with product strategy to balancing compliance-minded engineers with boundary-pushing innovators, Marko offers a candid look at what makes teams click and where things can go wrong. We also explore the ethical and technical challenges of embedding AI in healthcare, the realities of hiring for complexity, and why a little internal friction might be exactly what a strong team needs.Some highlights of this episode include:Intentional Team DiversityBalancing Speed and ComplianceAI Integration in HealthcareHiring Philosophy and ProcessThe Role of Conflict in High-Performing TeamsMixed Reception of AI Co-pilots in EngineeringListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Jerry Randall, Founder of Wind Pioneers, talks about how Wind Pioneers are leveraging technology to power the future of clean energy.The Guest:In this episode, we explore the transformative world of wind energy, site optimization, and sustainable development with Jerry Randall, the Founder of Wind Pioneers. Based in Bangalore, Wind Pioneers has redefined wind farm design and prospecting, offering innovative solutions to emerging markets across Southeast Asia, Africa, and beyond.Jerry shares his inspiring journey from a small town in Norfolk to leading global wind projects, driven by a passion for sustainable energy and strategic site identification. He dives deep into the challenges of scaling wind energy in new markets, the changing role of geography in site selection, and how Wind Pioneers are leveraging technology to power the future of clean energy.Some highlights of this episode include:International wind and Cleantech market explorationEmerging markets as the focus for wind energyTechnological advancement that enabler the use of more clean energy resourcesWind Pioneers’ software solutions—Windquest and WindcheckFuture of renewable energy and grid challengesListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Marcus Wang, Partner at Coda Global Ventures, talks about advising companies in venture capital and global market entry in multiple sectors.About The Guest:Marcus Wang is a Partner at Coda Global Ventures, his expertise lies within helping early-stage companies scale, and mature companies optimise for successful exits. He also co-founded and exited ZytoGen, a precision medicine company, and launched Under Armour’s operations in China. Most recently, he worked with a venture studio to commercialise cutting-edge technologies in sustainability and materials science, and is currently advising multiple companies in venture capital and global market entry in multiple sectors. In the public sector, Marcus is also a State Health Commissioner for Maryland, bridging public and private interests to drive societal impact. About The Topic:Marcus brings a global and cross-sector perspective to scaling companies, driving innovation, and aligning stakeholder incentives. We explore the realities of tech transformation in both early-stage startups and legacy enterprises, how to assess and modernise tech stacks for maximum ROI, and why AI isn’t replacing people; it’s empowering them. From hands-on team interventions to future-proofing through culture and capability, this conversation is a masterclass in operational excellence.Some highlights of this episode include:Role of an Operating PartnerChallenges and Successes in VC and PEAssessing and Optimizing Technology in Portfolio Companies:AI Integration and Future of Work:Team Building and Performance OptimizationListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Denis Canty, Senior Director of Software Development at VelocityEHS, talks about his career history, scaling teams and the future economics of software development. The Guest and Topic:Denis Canty is an accomplished technology leader with vast experience in multinational and startup environments. He is now Senior Director of Software Development at VelocityEHS, a leading provider of environmental, health, and safety software solutions. Denis joins us to talk about his career history, scaling teams and the future economics of software development. Some highlights of this episode include:Global Team Scaling and Cultural NuancesOutsourcing and the Evolution of Strategic PartnershipsThe Economics of Software & Metric-Driven DevelopmentLow Code / No Code Tools & AI as a Software EqualizerShifting Developer Roles and the Future of Software CompositionListen to the Story of Software on any other podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Omar Halabieh, Director of Software Development at Amazon, talks about personal development as a leader. The Guest:Omar Halabieh is a global technology executive with over 20 years of experience in tech leadership. As Director of Software Development at Amazon, he leads the Technology function for payments across the Middle East and Africa. Throughout his career, Omar has delivered award-winning transformational initiatives that have created competitive advantage, enabled business growth, and exceeded customer expectations.In this episode, he shares a compelling journey through two decades of tech leadership - from early days in the energy sector to scaling Amazon Payments Services in the Middle East. With a focus on personal and professional growth, Omar unpacks his servant leadership style, the value of mentorship, and how to adapt leadership strategies across cultures and team dynamics. He also explores the necessity of continuous learning—highlighting communication and generative AI as current development priorities—and the importance of redefining success to include well-being, intentional reflection, and sustainable impact as a leader​.Some highlights of this episode include:Leadership style and evolutionThe importance of mentorshipSituational leadership and wearing “multiple hats”Personal development through reflectionWhat success means as a leaderGenAI and leadership relevanceListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Amin Manzouri, Founder & Managing Partner of Axis Growth Advisory, talks to us about Value Creation in the M&A processes.The Guest:Amin Manzouri is Founder & Managing Partner of Axis Growth Advisory, a strategic advisory firm with a focus on value creation through strategy, enterprise-wide transformation and strategic M&A. He is a senior level transformation leader and operating partner with over 17 years of experience gained from working for some of the world's leading organisations such as Bank of America, JPMorgan, PwC, Accenture and KPMG. He also holds an MBA from London Business School and joins our podcast to talk about portfolio value creation in the investor market. Some highlights of this episode include:The 60-30-10 value creation frameworkLow-hanging fruit in SaaS value creationImportance of culture in value creationThe role of technology and AI in efficiency & scaleExit planning from day oneListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Tarvo Õng, Founder and CEO of Fusebox, talks about his career history, founding Fusebox, and navigating rapid growth in the energy sector. The Guest:In this episode of The Story of Software, we dive into the world of virtual power plants, energy flexibility, and clean tech innovation with Tarvo Õng — Founder and CEO of Fusebox. Based in Estonia, Fusebox has grown from a local disruptor to a pan-European leader in helping businesses optimise energy consumption and reduce reliance on fossil fuels.Tarvo shares his personal journey into clean tech, the challenges of expanding across diverse energy markets, and his mission to build a cleaner, more resilient energy future. Whether you’re curious about demand response, AI in energy, or the geopolitical shifts reshaping the grid — this is a conversation you won’t want to miss.Some highlights of this episode include:The Concept and Impact of Virtual Power Plants (VPPs)Behind-the-Meter Energy Flexibility and Commercial/Industrial Use CasesNavigating Diverse Energy Markets and Regulatory EnvironmentsThe Role (and Hype) of AI in Energy Management Founding Motivation and Long-Term Vision for Clean TechListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Shane Lynn, CEO and Founder of EdgeTier, talks about his career history, founding EdgeTier, and navigating rapid growth. The Guest:Shane Lynn is the CEO and Founder of EdgeTier, a company providing advanced AI-driven solutions for businesses to automate and optimise customer service operations. Today he joins us to talk about his career history, founding EdgeTier, and navigating the rapid growth his company went through. Growth, AI, and Strategy: In today’s fast-paced tech landscape, growth doesn’t just happen — it’s engineered. As artificial intelligence continues to reshape industries, the most successful companies are those that can balance innovation with intentional strategy. Growth powered by AI isn’t just about adopting the latest tools — it’s about knowing when to scale, how to structure your teams, and where to apply intelligence for the greatest impact.Whether you're leading a startup, building a product team, or rethinking your company’s direction, understanding the interplay between growth, AI, and strategy is essential. In this episode, we explore how forward-thinking companies are leveraging AI to drive smarter decisions, streamline operations, and stay ahead in an increasingly competitive market.--Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Kenneth Munson, CEO and Founder of Rhythmos, talks about the critical role of grid edge technology in the rise of e-mobility, and the innovative solutions Rhythmos is developing.The Guest:Kenneth Munson, is the CEO and Founder of Rhythmos, a company at the forefront of optimising EV charging costs on the grid. Today, we'll delve into his journey, the critical role of grid edge technology in the rise of e-mobility, and the innovative solutions Rhythmos is developing to harmonise the growing demand for electricity with our existing infrastructure. Modernising the Grid for the EV Era:In this episode, we explore the evolving landscape of clean energy and the technologies driving smarter, more sustainable power systems. From the rise of grid edge technology and virtual power plants (VPPs) to the growing importance of dynamic grid optimisation, we discuss how the energy sector is adapting to meet the demands of a decarbonised future. We also discuss the growth of EVs, the increasing adoption, and the impact on energy flexibility, and the ongoing challenges like price sensitivity, system-wide adoption lag, and infrastructure readiness.Some highlights of this episode include:Grid optimisation & grid visibility problemsVirtual power plants (VPPs) and derms evolutionTime-of-use pricing vs. dynamic grid optimisationUse of AMI (advanced metering infrastructure) data for aggregated load forecasting Challenges and misconceptions in early cleantech adoptionListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Peter Kisel is the CTO & Co-Founder of Finlay, an AI-driven talent management platform. Today he joins the podcast for the second time, the first being in September 2022. This episode will cover the changes Peter has experienced over the past 2 years including co-founding a startup and the role of AI in recruitment.Co-Founding a Startup in the Age of AI-Driven Recruitment:Co-founding a startup is both exhilarating and challenging—especially when it comes to building the right team from the ground up. As AI technology rapidly evolves, it has the potential to radically transform how startups identify and recruit their most valuable asset: talent. In this episode, we explore the early-stage experiences of launching a company, the hurdles involved in securing venture capital, and why AI-driven hiring platforms are poised to eliminate the inefficiencies, biases, and frustrations so often associated with recruitment. Whether you’re a founder, tech enthusiast, or just curious about the future of work, read on to discover how AI can revolutionize the way we build and scale startups.Some highlights of this episode include:Co-founding a startup & career transitionAI in recruitmentRaising Venture Capital (VC) fundingBias in AI & ethical hiringStaying innovative with AIListen to the Story of Software any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Jordan Brompton, Co-founder and Board Director at myenergi, talks about her career journey leading up to managing a multinational cleantech business.The Guest:Jordan Brompton is a Co-Founder and Board Director at myenergi, cleantech entrepreneur, angel investor and all-round green force of nature. From humble beginnings to leading a multinational cleantech business, Jordan's story is one of passion, and perseverance. Jordan is a pioneer in smart home energy technology, empowering consumers to reduce their carbon footprint and energy costs.The Power of Energy Independence:In the ever-evolving landscape of cleantech, few stories stand out as boldly as that of Jordan Brompton, Co-Founder of myenergi and a true innovator in the push towards a greener future. In the first episode of The Story of Software: Cleantech Creators, Jordan shares insights into her entrepreneurial path, the challenges of scaling a business in the renewable energy sector, and the misconceptions surrounding EVs and green energy. She also speaks about the importance of decentralising energy, empowering consumers to take control of their own power sources, and breaking stereotypes in an industry historically dominated by men.Jordan’s perspective challenges the status quo and highlights why clean tech is not just an environmental necessity, but also an economic and practical shift that benefits everyone.Listen to the Story of Software any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Anatolii Zotin, Executive VP of Software Development at Exinity, talks about his career history, his experience in merging 2 tech teams into 1 and bridging the gap between engineering and business. The Guest:Anatolii Zotin is the Executive VP of Software Development at Exinity, a global fintech company offering innovative trading and investing products for emerging markets. Today he joins us to talk about his career history, his experience in merging 2 tech teams into 1 and bridging the gap between engineering and business. Bridging Tech and Business: Aligning Innovation with Strategy:In today's fast-paced digital landscape, the gap between technical teams and business stakeholders can lead to misalignment, missed opportunities, and inefficiencies. While engineers focus on building scalable, reliable solutions, business leaders prioritize speed, market fit, and ROI. The key to success lies in effective communication, shared goals, and a collaborative mindset. In this episode, we explore strategies for bridging the gap between tech and business, ensuring that innovation aligns with strategic objectives for long-term growth.Some highlights of this episode include:Bridging the Gap Between Engineering and BusinessBuilding and Managing High-Performing TeamsChallenges of Team Formation and CollaborationThe Role of Team Augmentation in Scaling Development TeamsThe Impact of AI on Software DevelopmentListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Andre Carlucci, CTO at Lepaya, talks about his career history and his views on culture and creating a learning environment in tech teams. The Guest:Andre Carlucci co-founded and was the CTO of Way2 Technology for 15 years. He has also been a Microsoft most valuable professional for almost a decade and he is still part of the Microsoft Director Program. Currently, he works as the CTO for Lepaya, a leading learning and development platform delivering personalised employee training experiences. Fostering a Learning Environment in Tech Teams:In the fast-evolving world of technology, continuous learning isn’t just an advantage—it’s a necessity. In a recent episode of The Story of Software podcast, Andre Carlucci, CTO of Lepaya, shared his insights on building a strong learning culture within tech teams. Drawing from his experience leading engineering teams across startups, large enterprises, and consulting firms, Andre highlighted the importance of creating an environment where knowledge-sharing, upskilling, and adaptability are embedded in the company’s DNA.From pair programming and coding dojos to structured mentorship and company-wide alignment on learning objectives, fostering a culture of learning drives both individual and business success. But what are the key ingredients to making this work? Some highlights of this episode include:The Value of Pair Programming in Knowledge Sharing and CollaborationThe Role of Engineering Alignment Meetings in Team GrowthWhy a Product Mindset is Essential for DevelopersTracking and Measuring Learning to Align with Business GoalsHow Company Culture Shapes a Strong Learning EnvironmentListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Jassim Munir, the Head of Software Engineering at Moove, talks about the role of mindset, both from a leadership and team perspective.The Guest:Jassim Munir is the Head of Software Engineering at Moove, a global mobility Fintech company that provides revenue-based vehicle financing and financial services to mobility entrepreneurs. His expertise lies in leading cross-functional engineers, building high performing teams, and optimizing engineering processes. Jassim is here today to talk about mindset, both from a leadership and team perspective.The Power of Mindset in Software Engineering and Leadership:Success in software development goes beyond writing great code; it requires the right mindset. Whether you're an engineer aspiring to lead or a hiring manager building a strong team, how you think, adapt, and approach challenges is crucial. In a fast-evolving industry, a growth mindset fosters problem-solving, innovation, and resilience.  For engineers, this means embracing learning and challenges. For leaders, it’s about empowering teams and creating a supportive environment.In this episode, we explore how mindset plays a pivotal role in career transitions, hiring decisions, and navigating challenges in the fast-paced world of software development. Some highlights of this episode include:Transitioning from Individual Contributor to LeadershipThe Role of Mindset in Software Development SuccessHiring for Mindset Rather than Just SkillsNavigating High-Pressure Situations & Tight DeadlinesServant Leadership as a Core Management PhilosophyListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

In this episode of the Story of Software podcast, we’re joined by Jack Godau, CTO at VRR Consulting and a digital evolution expert with over 24 years of experience in driving transformation. Jack specialises in helping organisations bridge the gap between business goals, strategy, and technology, enabling them to thrive in today’s rapidly changing digital landscape.Jack discusses the vital role of culture, values, and vision in shaping successful teams and organisations. He explains how culture is defined by actions, while values are what teams say they stand for, and why these need to align for true success. Jack also shares his insights on how leaders can ensure their vision resonates with and inspires their teams, particularly as businesses scale and evolve.Drawing from his work in both large corporations and startups, Jack highlights the importance of fostering a shared understanding of company values and using practical steps like workshops and consistent reinforcement to ensure alignment. He also discusses how to measure culture’s impact on performance, using tools like employee surveys and feedback mechanisms.Join us as Jack shares leadership lessons and offers resources for navigating the complex relationship between culture, values, and vision in today’s fast-moving tech world-----Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Matt Dalton, VP of Engineering at Finimize, shares how to be impactful as a small team, how Finimize thinks about product, and ways in which AI is impacting how they work.The Guest:With 15 years of experience in hands-on and leadership roles within the software industry, Matt Dalton oversees the development of Finimize’s finance platform designed to empower one of the largest retail investor communities in the world.The Topic: Resourcefulness and Maximising ImpactFostering ownership and curiosity within teams is essential to building a culture of empowerment and continuous learning. Encouraging engineers to suggest solutions, while educating the organisation on tools like no-code platforms, helps create an environment where teams can thrive and innovate.One quote from Matt encapsulates this philosophy: “We (at Finimize.com) really believe in taking smart people, giving them the context of what problems we’re trying to solve, and letting people figure it out.”Here are some of topics covered in this episode:1. Maximising Impact in Small Teams2. The Role of AI in Finimize3. Product Development PhilosophyListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Kevin Roche, Co-Founder & CTO at Wellthy, talks about leading a mission-driven company, a shift in founders management styles, and AI in care technology.The Guest:Kevin Roche is the Co-Founder & CTO at Wellthy, a care technology company that provides personalised caregiving support alongside an innovative platform to help families manage their care needs from birth through bereavement—tackling healthcare logistics, care coordination, childcare and eldercare, and administrative tasks for loved ones. Leading with Purpose: Balancing Impact, Innovation, and Mission:In today’s competitive landscape, building a mission-driven company requires more than just a vision—it demands steadfast commitment to the impact you want to create. Kevin shares insights into navigating this journey, from early startup challenges to becoming a thriving enterprise.Kevin emphasises that technology, including AI, should enhance rather than replace human connections in caregiving. At Wellthy, the focus remains on empowering care teams to foster meaningful, empathetic relationships with families, while AI handles administrative burdens. This approach ensures that the company remains anchored to its purpose: supporting caregivers and their loved ones during life's most challenging moments.Some highlights in this episode include:Transition from startup to an established companyMission-driven business vs. profitabilityAdvice for entrepreneurs starting mission-driven companiesVision for AI in the future of care.Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Sergey Katsev, VP of Engineering at Catchpoint, talks about his career in technology and the challenges that come with working in internet resilience.  The Guest:Sergey Katsev is the VP of Engineering at Catchpoint, a leading platform that ensures the resilience, reliability, and performance of the internet and digital services. Sergey has 15+ years of experience in the network infrastructure and monitoring industries, developing and supporting many products, and networking technologies. He joins us to talk about his career in technology and the challenges that come with working in internet resilience.The Backbone of the Digital Age: Internet ResilienceIn a world driven by digital services, internet resilience is crucial. It ensures systems remain operational despite disruptions like hardware failures or cyberattacks. With the rise of remote work and cloud computing, businesses rely on distributed systems, increasing complexity and vulnerability. Key metrics like uptime, MTTR, and DORA metrics help measure resilience. AI further enhances stability, with predictive AI anticipating failures and generative AI aiding response times.In today’s fast-paced environment, resilience isn’t optional—it’s a necessity for maintaining seamless operations and safeguarding business continuity.Some highlights in this episode include:The Evolution of Career PathsThe Role of Customer Success in Organizational IntegrationChallenges of Internet Resilience and Remote WorkAI’s Role in Software Development and Operational EfficiencyKey Metrics for Measuring IT and Business SuccessListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Eoin Boylan, Head of Engineering at Evervault, talks about achieving product-market fit for their product, and the current state of education on payments security and compliance.  The Guest:Eoin Boylan is Head of Engineering at Evervault, a company trusted by businesses all over the world to secure and enhance their payments stack. Eoin has almost 15 years of experience in the software development industry and has been leading the engineering team at Evervault as a Founding Engineer, which gives him unique insights to refining product development and achieving product-market fit. Eoin joins us to talk about pivoting your product, hiring at Evervault, and the current state of education on payment security and compliance. Pivoting your Product and Achieving Product-Market Fit:In the fast-paced world of tech startups, finding product-market fit, building a resilient company culture, and staying on top of complex compliance requirements are no easy feats. In this episode, Eoin Boylan shares an inside look at how his company Evervault has tackled these challenges head-on. From pivoting its product focus to address pressing security needs in fintech and payments to cultivating a transparent, high-accountability culture, Evervault’s product development and commercial journey offers valuable lessons for tech leaders. Some highlights in this episode include:Pivoting a Product and Achieving Product-Market FitThe Role of Compliance in Payment SecurityHiring Strategy for StartupsChallenges in Startup Growth and ScalingTransparency in Company Finances and CultureAI Integration in Payment Security Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Tariq Said, Founder and CEO at Amp, talks about the challenges that come with founding an energy analytics company.The Guest:Tariq Said is the Founder and CEO at Amp, an energy analytics startup on a mission to help businesses transform their buildings into intelligent & efficient spaces. Tariq joins us to talk about the challenges that come with founding an energy analytics company, from both technological and geographical perspectives, and the future in this space. Innovation in Energytech:The energy sector is experiencing rapid innovation, transforming how we generate, store, and consume power. Renewable energy sources like solar and wind, combined with advancements in energy storage, are becoming key to sustainable power solutions. Technologies like artificial intelligence, smart grids, and blockchain are enabling more efficient and decentralized energy systems, optimizing distribution and reducing waste.As demand for cleaner, more resilient energy grows, these innovations are driving a future where renewable energy is reliable, accessible, and integral to the global power grid. The future of energy is smarter, greener, and more sustainable.Some highlights in this episode include:Challenges of Founding an Energy Analytics CompanyEvolution from Solar Development to Energy AnalyticsThe Role of IoT and Energy DataMarket Growth of Energy Management SystemsFuture of Energy Efficiency and InnovationListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

 David Ronan, Founder & CEO at RoEx, talks about the role of AI in professional music production and some of the controversy that has risen in this space as a result. The Guest:David Ronan is the Founder & CEO at RoEx, an innovative company harnessing the power of AI to streamline and enhance the creative process for musicians at all levels. How Generative AI is Revolutionizing the Industry:In today’s episode, we dive into one of the most exciting frontiers in music: Generative AI. From creating new sounds to assisting with complex production tasks, AI is rapidly transforming the music industry. But with this innovation comes both opportunities and challenges. Join us as we explore how AI-driven tools are helping musicians of all levels streamline their creative process, the ethical debates surrounding AI-generated music, and the potential of this technology to redefine the future of music production. Some highlights in this episode include:Challenges of Music AI Integration in Legacy SystemsThe Ethical Dilemmas in AI Training DataThe Rise of Generative AI in MusicThe Future of Music CreationListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

The Guest – Michał Węgrzyn, Head of Engineering at PhysitrackMichał Węgrzyn is the Head of Engineering at Physitrack, a cloud-based patient engagement solution used by 80,000+ healthcare practitioners around the world with over 7M patients. With over 10 years of experience in different leading roles, Michał is here today to talk about transitioning into engineering management, and his thoughts on innovation, and AI adoption within healthcare, and more specifically, the patient management services. Innovation in Patient Engagement: The Role of AI in Revolutionising HealthcareIn the rapidly evolving landscape of healthcare, patient engagement has emerged as a key factor in improving outcomes, reducing costs, and enhancing the overall patient experience. As healthcare systems around the world grapple with challenges like staff shortages, increasing demand, and the complexity of chronic conditions, innovation in patient engagement is not just a necessity but a critical driver of future success. At the forefront of this transformation is the integration of Artificial Intelligence (AI), which is reshaping the way healthcare providers interact with and support their patients.From AI-powered virtual assistants that streamline patient communication to intelligent platforms that personalise treatment plans, AI is enabling a new era of patient-centric care. This shift towards digital, data-driven solutions is not only increasing the efficiency of healthcare providers but also empowering patients to take a more active role in their own health journeys. In this article, we’ll explore how innovative AI solutions are transforming patient engagement, the challenges that come with integrating these technologies, and what the future holds for AI in healthcare.Some highlights in this episode include:Big Company vs. Startup: Finding the Right FitHiring and Managing Engineering Teams for High PerformanceBuilding and Maintaining a Strong Company CultureAI Integration and Its Role in PhysiTrack’s FutureQ:Moving into the management side of things, and now that you're managing teams, how do you drive performance?"I think that it all starts with hiring great people. It's so much easier when you have the freedom to invest in proper hiring interviews, find people who have technical skills, but mainly they have the right attitude and want to do things. Like, if you have people who optimise for getting stuff done, managing them is so much easier.And this is also related to letting people go. It's one of the most difficult parts of leadership, but one bad performer can ruin the whole ecosystem and the team’s health. So it's important to optimise for that. And once you have great people, it gets so easy. It's just like playing; you just have to set priorities.From there, just make sure that people know what they're supposed to do. If you have high performers, like in my current engineering team, where there are so many great performers, my role is more about telling people to chill and relax and not burn out, rather than making sure they do what they’re supposed to. Because they already do what they’re supposed to do, and even more than we would like, occasionally. So, as always, it's complicated."Listen to the Story of Software on:Apple Podcasts, Spotify, Stitcher, Deezer, & any other podcast platform of your choice. The Story of Software Podcast is produced by Zartis, 

Robert Meaney, Senior Director of Engineering of ABC Glofox, talks about his experience being a tech leader, the fundamentals of happy teams, and how to focus on your product's users.The Guest – Robert Meaney, Senior Director of Engineering at ABC GlofoxRobert Meaney is the Senior Director of Engineering at ABC Glofox, a company dedicated to powering the fitness industry with digital solutions in over 60 countries. Previously, he has held positions as Head of Testing, Test Manager, Automation Architect and Test Engineer with companies of varying sizes, from large multinationals like Intel, Ericsson & EMC to early-stage startups like Trustev. The Power of Happy Teams:In today’s fast-paced tech world, building high-performing teams and delivering user-centric products are two sides of the same coin. At the heart of successful teams lies one simple principle: happy teams drive high performance. Creating an environment where team members feel empowered, supported, and focused leads to not only greater productivity but also more innovative and high-quality products. But how do you cultivate this happiness and channel it toward meaningful user outcomes? It starts with a culture of trust, reducing noise, and allowing teams to focus on what matters most. By aligning your team’s happiness with a deep understanding of your product’s users, you create a cycle of continuous improvement, where happy teams deliver exceptional results, and satisfied users drive the success of your business. In this post, we’ll explore the fundamentals of building happy teams and how that focus can translate into products that truly resonate with your users.Some highlights in this episode include:Building a Generative Culture for Team SuccessThe Shift from Testing to Quality and BeyondMeasuring Performance Through DORA MetricsChallenges of Managing Technical Debt in StartupsThe Role of Happy Teams in Driving High PerformanceListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Peter Orlovacz, CTO at Lemune, talks about how the software profession has evolved, as well as the differences in varying organisations.Lemune, the largest grocery delivery company in Iraq. Peter is here today to talk about his unconventional path to becoming a tech leader, how the software profession has evolved, and the differences working in large organisations vs startups. From Coders to Innovator - The New Era of Software Development:In the ever-evolving landscape of technology, the role of the software developer is undergoing a significant transformation. Gone are the days when developers were primarily tasked with writing lines of code in isolation. Today, they are expected to be versatile, adaptive, and well-versed in an array of tools and technologies. With the advent of Generative AI, this shift is becoming even more pronounced, introducing new paradigms that blend creativity with automation.Generative AI is not just another buzzword; it's a game-changer reshaping how software is built and maintained. By automating repetitive tasks, suggesting code, and even generating entire frameworks, AI is expanding the boundaries of what developers can achieve. As a result, developers are moving away from traditional coding roles to become problem solvers, strategic thinkers, and innovators within their organisations.In this episode, we'll explore how the role of software developers is changing in tech companies, the skills they now need to succeed, and the impact of emerging technologies like Generative AI on their day-to-day responsibilities. Whether you’re a seasoned engineer or just starting your career in tech, understanding these shifts is crucial to staying ahead in this dynamic field.Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Henrik Lundgren, CTO at Capture Energy, talks about the state of Battery Energy Storage Systems (BESS), and the future in this space. The Guest – Henrik Lundgren, CTO at Capture Energy:Henrik Lundgren is the CTO at Capture Energy, a forward-thinking energy storage solutions company focused on optimising battery systems through the use of data. Henrik joins us to talk about the state of Battery Energy Storage Systems (BESS), and the future in this area of sustainable energy solutions. Harnessing the Power of Battery Energy Storage for a Sustainable Future:As the global energy landscape rapidly shifts towards renewable sources, Battery Energy Storage Systems (BESS) has proven to be very useful in ensuring grid stability and optimising energy use. In this episode, we explore the cutting-edge developments in BESS technology, focusing on the integration of AI and machine learning to enhance battery performance and longevity. We'll delve into the advancements in lithium iron phosphate (LFP) chemistry, the complexities of the ancillary services market, and the challenges faced by the industry as it navigates through an era of rapid growth and innovation. Join us as we uncover how companies like Capture Energy are pioneering solutions that will shape the future of sustainable energy.Some highlights in this episode include:The role of AI in optimising battery energy storage systemsThe volatile market of ancillary services for battery systemsChallenges and opportunities in this emerging industryThe future of large-scale battery energy storage across EuropeListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Kristian Mørk Puggaard, CEO at Tembi, talks about the rise of prescriptive intelligence, its real life application, and his predictions for the future.  The Guest – Kristian Mørk Puggaard, CEO at Tembi:Kristian Mørk Puggaard is the CEO at Tembi, a Copenhagen-based market intelligence platform that combines data and expertise from multiple industries to create tailored analytics and intelligence for any business. Unlocking the Future: The Power and Potential of Prescriptive IntelligenceIn the ever-evolving landscape of technology, prescriptive AI is emerging as a game-changer for businesses across various industries. Unlike traditional analytics, which focus on what has happened (descriptive) or what could happen (predictive), prescriptive intelligence goes a step further by providing actionable recommendations on what to do next. This advanced form of data analysis leverages the power of machine learning, artificial intelligence, and vast amounts of data to deliver insights that drive strategic decision-making and operational efficiency.From optimising supply chains and enhancing customer experiences to transforming marketing strategies and revolutionising healthcare, the applications of prescriptive intelligence are both diverse and impactful. Some highlights in this episode include:Prescriptive intelligence: the future of decision-makingHarnessing external data for comprehensive market insightsExamples of market intelligence revolutionising businessesCutting sales noise: mastering lead qualification with data Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Tom Early, Head of Funding & Scaling Solutions at Enterprise Ireland, talks about the current state of the Irish investment landscape, how investor requirements have changed, and the key areas that companies seeking funding should focus on.The Guest – Tom Early, Head of Funding & Scaling Solutions at Enterprise Ireland:Tom Early is Head of Funding & Scaling Solutions at Enterprise Ireland, the Irish government's enterprise development agency that helps private businesses grow. Tom is here today to talk about the current state of the Irish investment landscape, how investor requirements have changed, and the key areas that companies seeking funding should focus on.Navigating the Evolving Irish Investment Landscape for Business Success:In recent years, the Irish investment landscape has undergone significant transformations, reflecting broader global economic shifts and evolving investor priorities. As the head of Funding and Scaling Solutions at Enterprise Ireland, Tom provides an expert overview of these changes. In this episode, we delve into the current state of investment in Ireland, the evolving demands of investors, and the critical areas that businesses should prioritise to secure funding and scale successfully.Some of the highlights in this episode include:Navigating the Irish investment landscape: current trends and key focus areas for companiesStrategies for securing funding: preparation, engagement, and negotiation tips for foundersThe importance of an ambitious and market-focused mindset for irish entrepreneursLessons from failure: the value of persistence and learning in startup successListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

The Guest – Krenar Muhidini, Director of Software Development at EMLKrenar Muhidini is the Director of Software Development at EML, a global payments solutions platform. Krenar is here today to talk about the unique challenges that come with running a payments technology company, and the modernisation of legacy systems in this domain.Transforming Transactions: The Journey to Modernizing Legacy Payment SystemsIn today's fast-paced digital landscape, the payments industry faces unprecedented pressure to innovate while adhering to stringent regulatory standards. Legacy payment systems, once the backbone of financial transactions, now pose significant challenges to agility, scalability, and security. As FinTech companies strive to stay competitive and meet evolving customer expectations, modernizing these outdated systems has become not just an option, but a necessity.This article delves into the complexities and opportunities associated with updating legacy payment technology. We'll explore the technical debt accumulated over years of incremental updates, the delicate balance between maintaining compliance and fostering innovation, and the strategic steps FinTech companies can take to streamline their systems. Some of the highlights in this episode include:Tackling the challenges of the payments industryStrategies for fostering transparency and communication in remote teamSimplifying legacy systems for future success in fintechHow emerging technologies are revolutionising fintechWhat are the biggest obstacles FinTech companies face when attempting to modernise their legacy systems?I would say that the accumulation of unnecessary complexities and technical debt over time is a major obstacle, not just for FinTech companies but for other corporates as well. Legacy systems often grow organically, evolving to meet immediate needs without considering long-term scalability or maintainability. As a result, they contain redundant code, outdated technologies, and processes that become difficult to work with in an agile and innovative space. One of the most crucial steps in modernization is recognizing that not all components of legacy systems are necessary, which requires support from the business. Many FinTech companies find themselves burdened by a significant amount of code that no longer serves a purpose or aligns with current business objectives. In fact, it's estimated that up to 80 percent of the code in large enterprises is unnecessary. To overcome this obstacle, an assessment of the legacy system is required to identify redundancies and inefficiencies within the systems or codes. This includes identifying applications that are no longer needed or those that are overly chatty with each other. Simplifying the system by removing these complexities and technical debts enables the organization to focus more on core functionalities that align with their future strategy.Listen to the Story of Software on:Apple Podcasts, Spotify, Stitcher, Deezer, & any other podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Marek Krysiuk, CPO at Checkturio, talks about the role of AI in product development, and the intertwining relationship between product and engineering.The Guest – Marek Krysiuk, CPO at Checkturio:Marek Krysiuk is the CPO at Checkturio, an AI-powered SaaS solution designed to efficiently manage fleet assets end-to-end. Marek is a Product Leader & Technologist with expertise in the application of software and artificial intelligence (AI) across various industries such as mobility, logistics, automotive, advertising. His experience encompasses leadership positions in both Engineering and Product domains within several technology companies. The Synergy of AI, Product Development, and EngineeringIn today's fast-paced technological landscape, AI is playing a pivotal role in reshaping how products are developed. The integration of AI into product development processes is not only enhancing efficiency but also transforming the dynamics between product and engineering teams within organisations, fostering a more collaborative and intertwined relationship.As AI continues to evolve, its role in product development and the collaboration between product and engineering teams will only become more integral. Embracing this synergy can help organisations stay competitive, drive innovation, and deliver exceptional products in an increasingly complex market landscape.Some of the highlights in this episode include:The transition from engineering to product managementChallenges and innovations in predictive maintenanceImpact of LLMs and AI on user experience designBalancing technological innovation with market needsEvolving roles and dynamics between product and engineering teams Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

Alex Woodham, the CTO at Net Purpose, talks about the mindset of a startup, how the startup decision process compares to a mature company, and how the VC world has changed the game. The Guest - Alex Woodham, CTO at Net PurposeAlex Woodham is the CTO at Net Purpose, a London-based company that provides a platform to help investors launch, grow and report on sustainability and impact funds. Alex has over 10 years of experience in the software industry, working across many startups and larger enterprises, which gives him great insight into how different organisations operate. Venture Capital: Transforming Startup Mindsets and Driving Entrepreneurial SuccessVenture capital has reshaped the game for startups, ushering in an era of unprecedented access to funding that has not only fueled their growth, but also heightened expectations for innovation and rapid development. Join us in this exploration as we delve into the mindset of a startup, navigating its unique challenges and opportunities, while drawing comparisons to established corporate practices. Together, we'll uncover the transformative impact of venture capital, dissecting its pivotal role in driving entrepreneurial success and shaping the future landscape of innovation. Some of the highlights in this episode include:Startup Mindset:The Role of Venture CapitalAI in Software DevelopmentListen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]