The Unstoppable Marketer®

Send us Fan MailEmail marketing used to be one of the most reliable growth channels—but that’s changing fast. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how AI-powered inboxes, Gmail filtering, and evolving consumer behavior are making traditional retention strategies less effective than ever. They dive into why most customers never buy again, why your emails are likely going unseen, and what brands need to do instead—from increasing frequency to creating value-driven content across channels. If you’re relying on outdated retention playbooks, this episode will challenge everything you think you know.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

Send us Fan MailWhy are so many once-hyped brands starting to fail—and what separates the ones that keep growing? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down the shocking collapse of Allbirds—from a $4B valuation to a $39M sale—and what it reveals about today’s marketing landscape. They dive into rising customer acquisition costs, the death of easy distribution, and why fear-driven decision-making is quietly killing brand growth. You’ll learn why playing it safe is the fastest way to plateau, how to actually stand out in a crowded market, and what smart brands are doing differently right now to keep scaling.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

Send us Fan MailWhat does it actually take to turn a family recipe into a fast-growing brand? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Sunshine Buns founder Chrisi Hammer to break down her journey from interior design to building a CPG brand rooted in storytelling. They dive into the power of building in public, why your story is your biggest moat, and the hard realities of scaling—from saying no to the wrong opportunities to navigating retail, brokers, and explosive early demand. If you’re building a brand or thinking about starting one, this episode is a masterclass in timing, patience, and doing things the right way.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!Sunshine Buns Instagram: https://www.instagram.com/sunshinebuns.co/

Send us Fan MailDive into this episode of The Unstoppable Marketer® Podcast as Mark Goldhart and Trevor Crump unpack the hottest e-commerce trends, financial modeling success stories, and strategies for scaling brands using Meta. They tackle misconceptions around ROAS, discuss how AI is transforming creative workflows and media buying, and explore future industry shifts—covering everything from competitive advantages to the impact of AI on marketing jobs. Whether you're a D2C founder or e-commerce enthusiast, you'll gain actionable insights on maximizing profit, leveraging technology, understanding true breakeven points, and staying ahead in a rapidly evolving landscape. Subscribe for data-driven strategies, real-world examples, and honest takes on what’s next for digital marketing!Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00:00 – Casual Host Introduction00:01:34 – E-commerce Topic Overview00:04:21 – Meta Platform Misconceptions00:07:13 – Scaling and ROAS Insights00:11:03 – Client Hesitation and Visualization00:16:15 – Sponsor Break: BFF Creative00:20:02 – AI’s Impact on Marketing00:28:17 – Human Touch in Marketing00:33:32 – Political Blowback Against AI00:39:04 – Real-Life AI Use Cases

Send us Fan MailIs traditional advertising on its last gasp—or are brands just missing the mark? In this episode, Trevor Crump and Mark Goldhart sit down with Blake Brown (Kuru Footwear, True Classic Tees, Kizik) to unpack what it really takes to build a brand that stands out today. They dive into the state of Super Bowl ads, AI’s bid for mainstream acceptance, and why mass-market appeal is dead. Discover why being different (not just good) is the only way to cut through the noise, how personalization beats broad appeal, and what makes customers become true fans. If you want actionable insights on storytelling, risk-taking, and future-proofing your brand, this conversation is a must-listen.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 – Nobody Knows Your Brand Yet03:33 – Blake Brown's Creative Career Journey05:05 – Creating New Footwear Categories09:27 – Customer Perspective in Brand Marketing17:11 – Ugly Ads Often Perform Best21:16 – Internal Alignment and Customer Focus24:13 – Super Bowl Ad Reactions49:57 – Rise of Smaller, Targeted Brands

Send us Fan MailWhy are once-booming D2C brands like The Honest Company and Traeger pulling out of direct-to-consumer—and what does it mean for your business? In this episode, Mark Goldhart and Trevor Crump break down real-time e-commerce challenges, from Meta ad bugs to the shifting economics of retail vs. online sales. They discuss how consumer behavior and marketing efficiency are evolving, and why clinging to old tactics could stall your growth. Plus, they share insights on authentic user-generated content, the rise of live selling, and what every brand needs to know to stay profitable in today’s changing landscape.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:13 – Online advertising has been harder since 2012  01:55 – Meta bugs impacting performance  02:54 – Waiting before making ad changes  06:42 – UGC and AI ad trends  08:23 – FTC risks with AI testimonials  12:17 – Honest Company shuts D2C  16:31– Honest Company’s billion-dollar valuation  35:16 – Adjust strategy for new growth

Send us Fan MailWhat if ads aren’t the answer to brand growth? In this episode, Jake Carls, co-founder of Midday Squares, shares how authentic storytelling and behind-the-scenes content turn customers into fans. Discover how documenting your journey, building community, and staying human in the age of AI can fuel organic growth.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 – Introducing Hosts & Guest00:49 – Midday Squares Mission Overview01:28 – Brand Inspiration & Aspirations03:29 – What “Leaning in” Means11:59 – Why Storytelling Was Prioritized18:00 – Storytelling Framework & Evolution24:46 – Authenticity’s Role in Storytelling41:14 – Thoughts on AI-Generated Content

Send us Fan MailStart 2026 strong with The Unstoppable Marketer® as Trevor Crump and Mark Goldhart uncover the secret weapon for thriving in today's crowded e-commerce landscape: storytelling. Explore why the brands winning in 2026 are putting narrative front and center—whether in organic content, paid ads, or product launches. From actionable tips for launching seasonal products early, to leveraging predictive data so you can scale profits without overspending, this episode arms you with practical strategies to outsmart competitors and win your market.Learn why seasonality matters for product drops, how regression models can help you roadmap your scale, and why standout creative is more important than ever in the age of "AI slop." Hear inspiring client success stories and get specific advice on using relatable moments and open-loop tension to connect with your audience—plus, why it's okay to experiment and fail on your path to unbeatable growth.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 – The Power of Storytelling & Seasonality03:23 – Ecom Forecast: CPM Trends and Timing Product Launches08:19 – Data-Driven Scaling & Real Client Success15:03 – Creative Campaigns: Open Loops, Casts & Culture37:25 – Final Takeaways: Experiment, Stand Out & Win

Send us Fan MailKick off Season 5 of The Unstoppable Marketer® as Trevor Crump and Mark Goldhart break down the 2026 e-commerce landscape, including January trends, strategies for Q1 growth, and creative marketing approaches like demarketing and cohort analysis. Get actionable tips for boosting your brand with data-driven insights, smart offers, and standout campaigns that cut through the noise. Subscribe for expert takes on ad strategy, profitable customer growth, and real brand case studies to help you scale this year.Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!

Send us Fan MailIn this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing revenue versus variable profits. They share unconventional tactics like tripling ad spend during high-demand periods and why turning off discount codes when slashing prices prevents margin erosion.Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!

Send us Fan MailMark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and demand capture, the importance of the "filter phase" for negative keywords, and why post-purchase surveys asking "how long have you been searching?" can transform your channel strategy. Mark shares real examples of brands hitting their best new customer acquisition days in October—typically a down month—by properly leveraging Google alongside Meta.Connect with the Unstoppable Marketer on Instagram, Facebook, X, and youtube @unstoppablemarkerspodcast and share your thoughts on channel diversification strategies.

Send us Fan MailIn this episode Trevor and Mark dive into the challenges keeping e-commerce owners and agency leaders up at night. They explore the impact of AI-generated content, shifting social media landscapes, and macroeconomic pressures on consumer spending. The duo discusses strategies for standing out in a crowded market, the importance of consistent customer touchpoints, and why brands must adapt to new efficiency standards. Despite current hurdles, they highlight opportunities for growth and success in the evolving digital marketplace.Follow us Instagram and TikTok @theunstoppablemarketer for more insights and direct feedback on the podcast.

Send us Fan MailTrevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Black Friday sales that has yielded a 30% improvement in overall November performance.Follow us on Instagram and TikTok @unstoppablemarketerpodcast for more marketing insights and direct feedback!

Send us Fan MailJoin us as Mark Goldhart and Trevor Crump explore the critical importance of creative velocity and diversity in digital advertising. They dive into how uploading varied content more frequently can lead to lower CPMs and better overall ad performance. The duo shares insights on leveraging user-generated content, the value of static ads, and why aiming for "lightning in a bottle" isn't a sustainable strategy. They also touch on the Pareto principle in advertising and draw parallels with sports to illustrate the need for consistent, predictable outcomes in marketing.Follow  ⁨@unstoppablemarketerpodcast⁩ on instagram and youtube for daily marketing insights and direct feedback.

Send us Fan MailTrevor Crump and Mark Goldhardt dive into recent marketing strategies that have captured attention. They analyze Cracker Barrel's logo controversy and subsequent recovery, Cozy Earth's innovative Bedrock Challenge, and Lo Hause's character-driven content approach. The hosts explore how these brands leveraged unique ideas to stand out, discussing the importance of entertainment value, audience engagement, and creative partnerships in modern marketing campaigns.Follow us on instagram  ⁨@unstoppablemarketerpodcast⁩   for more marketing insights and direct feedback on the podcast.

Send us Fan Mail Trevor and Mark dive into the recent Cracker Barrel rebrand controversy, exploring its impact on customer trust and brand identity. They dissect the risks of alienating loyal customers, the importance of maintaining unique selling points, and the potential consequences of changing a beloved restaurant experience. The hosts offer creative suggestions for doubling down on Cracker Barrel's nostalgic appeal, proposing unconventional ideas like mismatched chairs and hiring chatty older servers to enhance the "grandma's house" vibe.For more exciting daily content, follow us on Instagram @Unstoppablemarketerpodcast!

Send us Fan MailTrevor Crump and his co-host  Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building community, and staying top-of-mind. They challenge the notion that high ROAS is always best, arguing that brands focused on retention can afford lower acquisition costs and ultimately win in the long run.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and to connect directly with the host.

Send us Fan MailMark Goldheart and Hevor Krump dissect the aftermath of American Eagle's Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn't always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or changing your core audience. They argue that successful marketing often requires targeting specific demographics, even if it means excluding others.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and direct feedback.

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, hosts discuss the controversial American Eagle campaign featuring Sydney Sweeney and its impact on brand visibility. They analyze the marketing strategy, drawing parallels to historical advertising tactics and exploring the potential shift in advertising trends. The hosts also delve into the broader implications for businesses seeking to capture attention in saturated markets.

Send us Fan MailIn this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the importance of levity and entertainment in advertising. They explore how brands can stand out by incorporating humor and vibrant colors in their marketing strategies, drawing parallels to recent trends in movies and social media content. They emphasize the value of bringing joy to consumers' lives through advertising, rather than adding more weight or seriousness.

Send us Fan MailTrevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta's effectiveness and the need for brands to think beyond immediate ROI.

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldheart interview Noah and Kelsey Cook, co-founders of Learning with Kelsey, a subscription box service for educational activities. The Cooks share their journey from Kelsey's initial preschool packets to a thriving business, discussing the challenges of entrepreneurship, balancing family life, and the importance of curiosity in business growth. Learn valuable insights on building a successful business while maintaining a healthy work-life balance as a couple.You can find Kelsey on social media @learningwithkelseyOr you can visit her website at https://learningwithkelsey.com/ 

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, Jon Richards, co-founder and chief product officer of Nomatic, discusses the company's journey from wallets to premium travel gear. He shares insights on product development, market expansion, and the challenges of entering new product categories like women's bags and apparel. The conversation also explores the impact of AI on business and content creation, offering a glimpse into potential future trends in technology and consumer behavior.

Send us Fan MailTrevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research.

Send us Fan MailTrevor Crump and Mark Goldheart dive into the impending AI content revolution and its impact on brand differentiation. They explore how the flood of AI-generated content will force brands to stand out through real-life experiences and authentic connections. The duo discusses examples like Taylor Swift's concerts and Joe Rogan's podcasts, highlighting the importance of creating unique, memorable moments in an increasingly digital world.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and updates.

Send us Fan MailTrevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends.Cody Wittick Instagram: https://www.instagram.com/codywittick?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Kynship Instagram: https://www.instagram.com/kynshipco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategies to overcome consumers' aversion to being sold to.

Send us Fan MailIn this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, host Trevor Crump interviews Tyler Hanks, founder of Happy Tooth Pediatric Dentistry and Happy Tooth Products, about his unique approach to pediatric dentistry and content creation. Tyler shares insights on building a brand, marketing to parents, and the challenges of entrepreneurship in the healthcare space. The conversation covers topics like company culture, going viral, and the importance of routine for entrepreneurs.

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss effective organic content strategies for e-commerce brands, analyzing the success of Americana Pipe Dream's TikTok account. They explore the importance of storytelling, visual engagement, and consistency in creating compelling content that resonates with audiences. They also draw parallels between content creation and baseball, emphasizing the need for persistence and focus on the target audience.

Send us Fan MailIn this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about ad spend and scaling.

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digital advertising, with a focus on the challenges and opportunities in Meta's evolving landscape. The hosts also touch on the importance of reach, effective messaging, and adapting to changing user behaviors across different platforms.

Send us Fan MailThis episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather than legal battles.

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content creation, the importance of authenticity in social media, and how her TikTok success has impacted her business. The conversation also touches on the challenges of maintaining privacy as an influencer and the evolving landscape of social media marketing.

Send us Fan MailLondon Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges and successes of launching a new CPG brand in the competitive food challenge market.

Send us Fan MailIn this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers. 

Send us Fan MailIn this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain economic times.

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages.

Send us Fan MailIn this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce businesses to adapt and innovate in 2025 to stay competitive in an increasingly challenging market.

Send us Fan MailIn this episode, Derek Tiltson, CEO and founder of Haven Tents, discusses how his innovative hammock-tent hybrid solves common camping sleep issues. He shares insights on product development, Kickstarter campaigns, and creating engaging content for a niche outdoor brand. Learn how Haven Tents expanded beyond traditional campers to attract non-campers, revolutionizing the outdoor sleeping experience.

Send us Fan MailIn this episode of the Unstoppable Marketer podcast, we explore the challenges brands face when balancing efficiency and growth, using real-world examples from the clothing industry. Discover strategies for maintaining customer acquisition and retention, and learn how to optimize operational costs to ensure long-term profitability. Tune in for insights on leveraging product seeding and ad strategies to scale your business effectively.

Send us Fan MailWhat happens when a potential TikTok ban looms over the U.S. market? In this episode of the "Unstoppable Marketer" podcast, our hosts dive into the implications for brands heavily reliant on this platform. With TikTok's future uncertain, businesses must pivot quickly—Trevor emphasizes the need to master ad strategies on platforms like Meta. The conversation unfolds with insights into how brands can adapt and thrive amidst these changes, ensuring they remain competitive in a shifting digital landscape.The discussion takes a turn towards the significant drop in organic reach on social media platforms like Instagram. Our hosts explore the 50-60% decrease in reach since mid-2023, urging brands to reassess their strategies. They highlight the importance of understanding these shifts and adapting to maintain engagement. Mark shares his frustration with the current state of A/B testing in marketing, advocating for a more structured approach to hypothesis testing to truly understand what drives success.As we look ahead to 2025, the hosts discuss strategies for reaching more people and enhancing distribution in e-commerce. They stress the importance of targeting the right audience and maximizing reach. With January 2025 marketing performance in focus, they offer reassurance to those whose numbers didn't meet expectations initially, attributing it to the holiday season's impact. This episode is packed with actionable advice and insights to help marketers navigate the evolving digital landscape.

Send us Fan MailIn this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible journey—from selling journals at art festivals to building a $100M+ e-commerce empire. He dives into the challenges of scaling a business, the power of customer insights, and why being adaptable in marketing is key to long-term success.Curtis explains how focusing on hero products, refining processes, and making bold decisions propelled his company to the top. Whether you’re a small business owner, marketer, or e-commerce entrepreneur, this episode is packed with actionable insights to help you level up your business.Guest Bio:Curtis Matsko is the founder and CEO of Portland Leather Goods, the largest leather bag manufacturer in North America. Starting in 2015 with handmade journals, Curtis quickly transitioned to scaling his business by focusing on marketing strategies and operational efficiency. With a background rooted in direct-to-consumer marketing, Curtis grew his company into a $150M powerhouse and continues to share his insights to inspire entrepreneurs worldwide.Key Timestamps:[3:25] – How Curtis’s authentic marketing approach skyrocketed growth.[7:23] – What selling in-person taught him about online marketing.[15:08] – The transition from journals to hero products and scaling up.[34:09] – Why knowing your numbers is critical for problem-solving.[48:14] – The importance of tackling big problems immediately.#UnstoppableMarketer #CurtisMatsko #EcommerceTips #SmallBusinessGrowth #MarketingStrategy #ScalingBusiness #Entrepreneurship #BrandBuilding #PortlandLeatherGoods #DirectMarketing #MarketingMindset

Send us Fan MailWhat if the key to unlocking your brand's potential lies in the unexpected performance of Meta's ads? Discover how brands are navigating the digital marketing maze amidst rising costs and perceived underperformance, yet finding surprising success through improved conversion rates on Meta. We delve into the shifting landscape where organic reach is declining, urging brands to rethink their audience engagement strategies. In this episode, we explore essential tactics for maintaining a robust organic presence, drawing inspiration from successful brands that have mastered this art.We highlight the importance of adapting advertising strategies to align with evolving user behaviors and platform trends. Our insights suggest innovative ways to experiment with ad placements and budget allocations, ensuring that brands remain competitive in a rapidly changing environment. The conversation underscores the need for a nuanced approach to media buying and ad management, emphasizing that while paid ads remain vital, understanding the shifting digital terrain is key to sustaining growth.Prepare to transform your e-commerce strategy by embracing the power of word-of-mouth and diverse marketing approaches. We discuss the importance of organic growth as a long-term strategy, akin to a consistent vitamin regimen, and its pivotal role in customer journey mapping. The episode also touches on the complexities of programmatic advertising and how brands can balance efficiency with volume to maintain profitability. By focusing on the right audience and leveraging both organic and paid traffic, brands can effectively navigate the challenges of declining organic reach and fluctuating ad costs. Join us for a deep dive into these strategies and how they can revolutionize your approach to digital marketing.

Send us Fan MailUnlock the secrets to brand success in a saturated market with our latest episode of the Unstoppable Marketer Podcast. What if exclusivity could be the game-changer your brand needs? We're diving into the world of athleisure, and discussing how Vuori has managed to shake things up with an impressive $800 million fundraising milestone. With the return of in-person community activities, we also explore why traditional social media tactics might not be enough to build lasting brand loyalty.Join us as we dissect the dynamic strategies of athleisure brands like Vuori and Alo, who are capturing market share from giants like Lululemon. Discover how these brands leverage direct-to-consumer sales and strategic retail partnerships, and why brand equity is pivotal even for companies experiencing financial losses. We also spotlight the importance of crafting your brand's niche, using examples like True Classic T's, to understand the power of targeted messaging and exclusive offerings.Ready to optimize your Black Friday strategies? Our episode is packed with actionable insights and tips to ensure your sales campaigns are seamless across all platforms. From preparing your Shopify store to syncing discounts with social media channels, we've got you covered with strategies to maximize your holiday sales. Whether it's through pricing exclusivity or community-building efforts, learn how to effectively target and capture your market to stand out in the crowded landscape of modern marketing.

Send us Fan MailWhat if the future of elections lies in the hands of podcasts and Instagram Live? Discover how this could transform political marketing as we explore the 2028 elections landscape, diving into how new-age platforms may outshine traditional media. Step into Salt Lake City winter vibes with us, and hear tales of ski passes, snowblowers, and the eternal struggle of winter driving – complete with the heart-pounding tale of a 360-degree spin on icy roads.Join our conversation dissecting the recent election where Donald Trump's unconventional media strategy led to his presidency, while Kamala Harris's traditional tactics fell short. We examine the power of authenticity that figures like AOC wield over platforms such as the Joe Rogan podcast, and how these tactics altered public perception and mobilized voter support. This episode unfolds the changing terrain of political marketing and its undeniable influence on the ballot box.Uncover the secrets behind turning adversity into opportunity, where political campaigns and brands alike flip negative perceptions into marketing gold. From the clever campaigns of Snowbird to the missteps of trick shot influencers, we shed light on the art of targeting the right audience with the right message. Experience insights into Millennial and Gen Z media habits, influencer alignment, and the evolving role of social media, pointing to a future where strategic media placement might be the key to campaign success.

Send us Fan MailEver wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just for the sake of politeness. From personal updates such as embarking on a multivitamin regimen to brace for colder weather, our conversation naturally shifts towards the festive season, revealing our Halloween plans. While my enthusiasm for Halloween shines through, Mark’s nonchalance adds a hilarious contrast, especially as we recount our plans to transform into characters from "Hocus Pocus"—and yes, we’ve got a fun plot rundown for those not yet bewitched by the film.Politics and media are in the spotlight as we tackle the election cycle's final phase, spotlighting significant figures like Trump and Kamala Harris. Their interactions, especially with decentralized media outlets like Joe Rogan's podcast, reflect a major shift in how news is consumed. We dissect the symbiotic relationship between new age media and political engagement, including Kamala's rejected attempt to connect with Barstool Sports. This narrative underscores the evolving landscape where Gen Z and millennials opt for platforms like X and TikTok over traditional media, shaping a new era of political discourse.We lighten the mood with a humorous analysis of Dwayne Wade’s statue unveiling, which inadvertently sparked a marketing lesson due to its amusing lack of resemblance. We liken this process to fishing—where finding the right bait ensures success—and dive into the dynamics of crafting emotional contrasts in advertising. With insights on fear vs. aspiration and the power of social proof, we explore creative ways to engage audiences in a fast-paced media environment.

Send us Fan MailEver wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the digital ad space. We'll dive into why metrics like cost per click and conversion rates are more telling than ever, providing insights to help you navigate these turbulent times.In our quest to decode effective brand communication, we explore innovative strategies to enhance your market presence. As consumer expectations evolve, so must your messaging. Discover the key messages that truly resonate and the core principles that can bolster your brand's authenticity and effectiveness. We uncover practical advice for marketers eager to thrive, offering strategies that connect meaningfully with audiences in a rapidly shifting landscape. Whether you're grappling with the rising costs of advertising on Meta or seeking to refine your brand's voice, this episode promises valuable insights that can propel your marketing efforts forward.

Send us Fan MailJoin us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his professional role with his values as a parent, highlighting Gabb Wireless's mission to provide safe communication technology for kids. You'll gain valuable insights into how this innovative company is tackling the challenge of harmful online content and learn from Russ's experience in becoming a more mindful marketer and parent.Our discussion branches into the sophisticated world of marketing attribution and measurement. With examples from industry leaders like Gabb and Ancestry, we unravel the shift from third-party data to first-party cookies and the importance of a centralized data warehouse. We'll guide you through advanced tools like multi-touch attribution and Marketing Mix Models (MMM), offering a roadmap for e-commerce businesses to balance sales and brand-building efforts. The conversation underscores the necessity of creativity and a deep understanding of your audience, especially when traditional metrics fall short.We also navigate the strategic landscape of marketing methods and analytics, uncovering how to optimize advertising across geographic regions with match market tests and holdout tests. Discover the nuances of marketing for political campaigns and the importance of maintaining a consistent brand presence. From leveraging platforms like Meta to adapting strategies for television and digital media, this episode is packed with actionable insights. Whether you're aiming to boost brand visibility or seeking to build strong team relationships, the focus remains on aligning marketing efforts with core business goals and brand identity.