The Write Podcast with Sarah Williams

If you're an author who watched the BookTok wave from the sidelines — this episode is for you.I'm talking about what I missed, why I missed it, and whether it's too late to build a readership on TikTok in 2026. Spoiler: it's not. But the strategy has changed.We cover:The real BookTok numbers — 59 million books sold in the U.S. in 2024 aloneWhy TikTok's fastest-growing demographic is women aged 25–50 (your readers are already there)An honest platform breakdown: TikTok vs Instagram vs Threads — where romance readers actually are right nowWhy your social following is borrowed land, and your email list is the only audience you truly ownThe mindset shift that changes how you think about every post you'll ever makeWhether you're a debut author or have been publishing for years — this episode will help you figure out where to show up, why, and what you're actually building toward.

What if your book cover isn’t just a marketing tool—but one of the most powerful storytelling elements you have?In this episode of The Write Podcast, I’m joined by cover designer Holly Dunn for a behind-the-scenes look at what really goes into creating a cover that sells your story.And here’s what makes Holly different: she actually reads the entire manuscript before she designs. (Yes—really.) Which means her covers aren’t just beautiful… they’re deeply aligned with the tone, emotion, and promise of the book itself.We dive into her creative process, how she translates story into visual language, and what she’s looking for as she reads a manuscript. We also talk about the rise of AI in design—what it means for authors, where it can help, and where human creativity still matters most.And of course, we explore the truth behind the phrase “don’t judge a book by its cover”… and why readers absolutely do.If you’re an author who wants your book to stand out, connect with the right audience, and truly reflect the story you’ve written, this episode is a must-listen.✨ In this episode, we cover:Why reading the book changes everything in cover designHow to visually communicate tone, genre, and emotional promiseThe role of AI in publishing and creative workWhat makes a cover actually sell a bookHow to think about your cover as part of your storytellingFind Holly online at: https://www.hollydunndesign.com/

Some launches go exactly to plan. This one didn't — and I'm telling you everything.Heartbeat Song released on the 12th of April 2026, and in the lead-up to launch day, Amazon cancelled all of my preorders. Before I could even speak to a real person at KDP, I had to fight through a wall of AI bots — frustrating, time-consuming, and genuinely stressful when your launch window is closing in real time.But here's the thing. My book was also live on Apple Books, Kobo, and Google Play — and those platforms delivered. Being wide didn't just make business sense in theory. It literally cushioned my launch.In this episode I'm sharing the full story: what went wrong, what I didn't do, and exactly how I'm building the runway differently for Our Song later this year.What you'll learn in this episode:- Why preorders are about so much more than sales — and what losing them actually costs you- Why selling wide across multiple platforms is non-negotiable- The honest list of launch strategies I skipped — ARCs, street team, BookTok, Meta ads, email sequences- How to build an ARC team that generates reviews before launch day- Why your Shopify store (or direct sales channel) should lead your strategy, not follow it- What a proper email launch countdown sequence looks like- How to shift from creation mode to launch mode — before you finish the last chapterLinks mentioned:Grab Songbird and Heartbeat Song from my website: https://serenadepublishing.myshopify.com/collections/songbirdThe Author CEO: https://www.serenadepublishing.com/the-author-ceoIf this episode resonated, please leave a review or share it with a writer friend. It genuinely helps this show reach more people.

Have you ever thought about building a business in the book world… without actually writing a book?In this episode of The Write Podcast, I’m joined by Shara—the creative force behind Aura and Alchemy, a beautifully unique, book-inspired perfume brand that captures the magic of stories in scent form.What I love most about this conversation is how it expands what’s possible for you as a creative. Because being part of the writing and publishing world doesn’t have to mean becoming an author—it can look like building something entirely your own, rooted in your love of books.Inside this episode, we talk about:How Shara came up with her incredibly clever bookish business ideaWhat it really takes to turn a creative concept into a product-based brandThe different ways you can be part of the book industry beyond writingWhy thinking outside the box might be exactly what your creative journey needsWhether you’re a writer, an aspiring author, or someone who simply loves books and wants to turn that passion into something more—this episode will open your eyes to new possibilities.

After 10 novels and building Serenade Publishing from the ground up, I'm getting honest about what actually shaped my author career -- the things I got right, the one thing I couldn't find, and why that gap is the reason the Author CEO Mentorship exists.What we cover:Why writing for yourself isn't the same as knowing your reader -- and how to make the shiftHow to make publishing decisions deliberately instead of by defaultWhy your newsletter is the most powerful thing you own as an authorThe real limit of learning from podcasts alone -- and what only a thinking partner can give youWhat I'd do exactly the same, and why belief in the work is what holds everything togetherIf something's been missing in how you're building your author career, this episode will help you name it.Apply for the Author CEO Private Mentorship: serenadepublishing.com/the-author-ceo

In 2017, I published my first novel with no traditional deal, no connections, and no backup plan—just a decision to stop waiting.In this episode, I’m sharing how I went from writing during daycare hours as a mum of four to becoming a bestselling author and building my own publishing company from the ground up.This is the real story—what it actually takes to create a sustainable author career, protect your work, and step into the role of Author CEO.I also share a powerful moment from my recent Queenstown writing retreat that might just shift the way you see your own path forward.In this episode, I cover:⭐ Why I chose indie publishing—and what it gave me in terms of control, profit, and ownership⭐ The mindset shift that changed everything in my career⭐ Why your book not taking off isn’t about talent—it’s about strategy⭐ How one book can become multiple income streams over timeIf you’re a fiction writer who’s ready to stop waiting and start building something real, this episode is for you.Nobody is coming to save you.But you don’t need saving—you need a strategy.🎓 Ready to build your author career with intention and support? Learn more about The Author CEO Private Mentorship at:www.serenadepublishing.com/the-author-ceo

What if writing your story could help heal you?In this inspiring conversation, romance author Lee Savino shares how creativity, courage, and community shape the writing journey. We talk about overcoming fear, claiming your identity as a writer, and why giving yourself permission to be wildly creative can change everything.Lee also explores the powerful role romance plays in storytelling and emotional healing—for both writers and readers. As she says, “The romance is doing the work.” Through love, connection, and vulnerability, stories can become a space for transformation.If you’ve ever struggled with doubt, creativity, or believing in your voice, this episode will remind you why your stories matter.In this episode:Overcoming fear and embracing your creative voiceThe healing power of storytellingClaiming your identity as a writerWhy community is essential for authors“Choose love over fear every time.”— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ https://www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:https://www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

What happens when two bestselling fantasy authors get on stage together with a microphone and a room full of writers?Chaos. Laughter. And some surprisingly brilliant writing advice.In this special episode of The Write Podcast, I’m sharing a live conversation recorded at the Sunshine Coast Fiction Festival between bestselling paranormal romance author Steffanie Holmes and bestselling fantasy and rom-com author A.K. Mulford.Their conversation is funny, candid, and wonderfully unfiltered. Expect plenty of laughs, behind-the-scenes insights into the writing life, and the kind of honest author conversation you usually only hear after hours at a writing conference.And if you find yourself wishing you were in the room with us…The Sunshine Coast Fiction Festival is happening again this October, bringing together readers, writers, and bestselling authors for a weekend of inspiration, craft, and community.🎟 Get tickets and learn more: www.sunshinecoastfictionfestival.com.au— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

What does it really take to build a sustainable, future-proof writing career in today’s rapidly changing publishing world?In this powerful conversation, I sit down with Joanna Penn—bestselling author, creative entrepreneur, and host of The Creative Penn Podcast—to talk about longevity, courage, creative freedom, and building a writing business on your own terms.Joanna has spent more than a decade at the forefront of indie publishing, and she brings incredible clarity to the big questions many writers are quietly asking:How do you transition from hobbyist to professional author?What does it mean to think long-term about your creative career?How can writers embrace new technology (including AI) without losing their voice?What does it look like to build multiple streams of income as an author?And how do you cultivate courage when confidence feels shaky?This episode is both strategic and deeply encouraging. If you’ve been craving a bigger vision for your writing life—one rooted in sustainability, ownership, and creative independence—this conversation will spark something in you.Make sure to check out Joanna’s books, podcast, and Patreon community (all linked in the show notes).Joanna’s website: https://www.thecreativepenn.com/The Creative Penn PodcastAnd if you’re ready for your next step—whether that’s finding clarity, getting organized, or finally hitting publish—head over to serenadepublishing.com.Share this episode with a writing friend and subscribe so you never miss a moment of encouragement and inspiration on The Write Podcast.

In this episode of The Write Podcast, Sarah interviews Chris from IngramSpark for an inside look at printing and distributing your books like a professional publisher.✨ In this conversation, they cover:📚 How to print professional paperbacks with IngramSpark (trim sizes, paper choices, pricing, and setup)🎨 What you need to know about forced edge special editions and how to create stunning sprayed-edge books🌍 How to set up your IngramSpark account for global distribution🏪 Getting your books into libraries and bookshops around the world💼 The key decisions (discounts, returns, metadata) that make your book bookstore-readyThis episode is packed with practical insight to help authors confidently step into the publishing side of their business and elevate their books to the next level.

If you’re an author wondering whether Shopify is the right platform for your website, this episode will give you clarity.In this conversation, Sarah takes listeners behind the scenes of Serenade Publishing’s website redesign and shares why she chose to move to Shopify. She’s joined by Ash, the creative strategist who built the new store, and together they explore what authors truly need when it comes to website design, SEO, and selling books online.They discuss:• Why Shopify can be a powerful platform for authors• The importance of having one streamlined website for stronger SEO• How to simplify tech and maintain control over book sales• What makes a website convert visitors into buyers• The organized, efficient process behind a professional website build• Why authors should feel empowered — not intimidated — by their online presenceAsh also shares her journey from retail and visual merchandising into web design, along with details about her signature packages, Empire Creator and Magic Makeover, and her course Booked and Banked, designed to help creatives confidently manage their own websites after launch.If the business side of being an author has ever felt overwhelming, this episode offers practical insight and encouragement to move forward with confidence.To explore writing resources, courses, and tools designed to help authors write better, publish smarter, and grow sustainable careers, visit serenadepublishing.com.

TikTok star turned debut author Tierney Page joins Sarah Williams live at the Sunshine Coast Fiction Festival for a hilariously unfiltered conversation about writing, social media, and turning internet fame into a publishing deal.In this outrageous and laugh-out-loud interview, Tierney shares how she built her platform on TikTok, found her unique voice, and navigated the jump from influencer to fiction writer. Expect bold advice, a few f-bombs, and plenty of inspiration for writers looking to grow their audience and own their story—no matter how wild.⚠️ Mild language warning: this episode contains some crude and cheeky language. You’ve been warned!🎧 Perfect for:Aspiring authors building a brand onlineWriters curious about BookTok and social mediaFans of bold, funny, real-life publishing journeysAnyone needing a creative confidence boost🌟 Want to boost your writing ideas? Grab Sarah’s free Brainstorming Funsheet at serenadepublishing.com

🔥 How do you build a full-time author career in today’s publishing world—without burning out? In this episode, bestselling indie author Craig Martelle joins Sarah for a no-fluff conversation about what it really takes to succeed as an independent writer.From sharp strategy to grounded mindset advice, Craig breaks it all down with clarity, confidence, and a dose of tough love.💥 You’ll learn:Why most indie authors stall out—and how to avoid itThe habits that separate full-time writers from the restHow to make smart decisions about marketing, releases, and your writing timeWhat Craig wishes he knew when he was starting outA grounded take on AI, burnout, and what’s coming next in publishingIf you’re serious about turning your writing into a career—or just want to cut through the noise—this episode is a must-listen.🎧 Hit play and get ready to take notes.

Thinking about creating an audiobook but not sure where to start? In this episode of The Write Podcast, host Sarah Williams chats with professional narrator Amy Soaks, who has voiced over 100 audiobooks across multiple accents and genres. Whether you’re curious about the process or ready to dive in, this episode will walk you through everything you need to know.You’ll learn:🔹 How to find and hire the right narrator for your book🔹 What to expect in terms of cost, timeline, and production🔹 The pros and cons of royalty share vs. paying per finished hour🔹 What narrators look for in an author project🔹 How to know if audiobooks are financially viable for your genre🔹 The business and marketing side of audiobooks for indie authorsPlus, Sarah shares her own experience auditioning narrators and offers a peek into her upcoming audiobook projects.🎁 Resources mentioned:👉 narratorlist.com – Find professional audiobook narrators👉 Free Brainstorming Funsheet – Available at serenadepublishing.com👉 Fiction Writing Academy – Learn to write page-turning fiction at serenadepublishing.com/academy

Feeling stuck in self-doubt as a writer? You’re not alone—and you don’t have to stay there. In this empowering solo episode of The Write Podcast, bestselling romance author and book coach Sarah Williams shares practical strategies to help you keep writing, even when your inner critic is loud. With expert tips from Tim Coulson Councilor and Coach.You’ll learn:Why self-doubt is a normal part of the creative processHow to reframe negative thoughts and reconnect with your “why”Simple habits that build confidence and momentumHow to create tiny wins that reignite your writing flowWhether you’re a beginner or a seasoned writer, this episode will help you push past perfectionism, quiet the fear, and return to the joy of storytelling.🎧 Download your FREE Brainstorming Funsheet to spark new ideas and beat writer’s block at: serenadepublishing.com

In this special episode, Sarah Williams sits down with bestselling crime author Candice Fox for a lively, laugh-filled, and deeply insightful conversation recorded live at the Sunshine Coast Fiction Festival.Candice opens up about her writing process, her partnership with James Patterson, and what it really takes to build a successful career in crime fiction.🔍 In this episode, you’ll hear:How Candice landed her co-writing gig with James PattersonThe unexpected realities of working with a global publishing iconWhy research can sometimes lead to the weirdest placesHer thoughts on impostor syndrome, confidence, and creative riskHilarious behind-the-scenes moments from her crime-writing careerWhether you’re a fiction writer, a fan of Candice’s work, or just love a great story—you’ll find so much to enjoy and learn from in this chat.✨ For more writing inspiration and resources, visit: serenadepublishing.com

Have you ever dreamed of creating stunning special editions of your books—foil covers, sprayed edges, custom merch, even plushie characters—but wondered how to fund it all? In this episode of The Write Podcast, I’m joined by the amazing Steffanie Holmes (a.k.a. Steff Green), bestselling author of the Nevermore Bookshop series and a true expert in Kickstarter for authors.Steff has successfully crowdfunded multiple six-figure campaigns to produce beautiful collector’s editions and build a fiercely loyal reader base. We dive deep into how she uses Kickstarter to create immersive book experiences that fans can’t resist—and the exact steps she takes to plan, promote, and deliver them.We also talk about:How to know if you’re ready to launch a Kickstarter as an authorWhat kinds of special edition book ideas attract superfansCommon pitfalls to avoid when it comes to fulfillment and shippingHow to grow a fandom through merch, exclusivity, and reader connectionBehind-the-scenes stories from her record-breaking campaignsWhether you’re Kickstarter-curious or just looking for ways to deepen reader engagement and monetize your backlist, this episode is packed with gold.📦 Want to see Steff’s latest campaign? Visit nevermorebookshop.co.nzWant to go deeper? Join me at my next Queenstown Writing Retreat in 2026, where Steff will teach an exclusive virtual masterclass just for our attendees. Details at serenadepublishing.com/retreat-2026

What do publishers really look for in a manuscript? Is it still possible to break into traditional publishing in 2026? And how has BookTok changed the game for authors?In this special episode of The Write Podcast, I sit down with Sophie Hamley—publisher at Hachette Australia and bestselling author under the name Sophie Green—for a candid, behind-the-scenes look at the publishing industry.We talk about:- How to pitch your novel to agents and publishers - Whether you really need an agent in today’s market- Mistakes writers make when submitting- The rise of self-publishing and where it fits now- The truth about BookTok, platforms, and building an audience- What publishers are acquiring in 2026 (romance, kids, fantasy and more)Whether you're a self-published author hoping to go traditional, or you're just starting to submit, this is one of the most insightful and practical interviews I’ve ever recorded. Sophie’s seen it all, and she doesn’t hold back.🎓 Want to learn directly from Sophie? She’s teaching a masterclass at my Queenstown Writing Retreat this March! Book your spot now at serenadepublishing.com

This has been my biggest year yet—as an author, a publisher, and a woman. In this deeply personal solo episode, I’m sharing the behind-the-scenes of 2025: how I wrote and published Songbird, a novel based on my real-life experience with emotional abuse; how I battled chronic fatigue while building my author business; and how launching The Write Podcast, hosting retreats, and organising the Sunshine Coast Fiction Festival helped me grow in more ways than one.I’ll take you inside the wins, the struggles, and the lessons—including why special editions, translations, and in-person events became game changers, and how hiring a business manager transformed my life. Plus, I’m revealing my word for 2026 and what’s next as I step into my empire-building era—with global signings, a Shopify store, audiobooks, and more.If you’re an author who’s ready to grow creatively and professionally, I hope this inspires you to take bold steps in the new year. Let’s do this together.💻 Learn more: serenadepublishing.com📚 Join Fiction Writing Academy: serenadepublishing.com/academy📝 Download the free Brainstorming Funsheet: serenadepublishing.com

In this inspiring episode of The Write Podcast, I chat with urban fantasy and paranormal romance author H.M. Hodgson, creator of the Witch Wars series. They dive into the real journey of becoming a self-published author—from the spark of an idea to building a loyal readership through special editions, character art, and social media.H.M. opens up about why she walked away from traditional publishing, the lessons she’s learned marketing her books, and how she stays focused as an indie author. If you’ve ever struggled with consistency, confidence, or connecting with readers, this episode is packed with honest advice and encouragement.✨ Topics include:How Witch Wars reimagines witches in the modern worldThe power of visual storytelling through character artCreative marketing that goes beyond paid adsMaking special editions your readers will treasureReal talk on the hustle of self-publishingWhether you’re just starting out or deep in the indie trenches, this episode will leave you motivated to write and publish your way—with purpose and heart.🎧 Don’t forget to visit serenadepublishing.com for more writer resources!

At every book event lately, I’ve been seeing it—gorgeous special editions flying off tables. Think sprayed edges, foil, bonus art... and readers love them. Even if they don’t plan to read the book right away (guilty!), they still want it on their shelf.In this episode, I’m joined by Fiona—who also writes as Amelia Shaw—an indie author who’s been ahead of the special edition trend for years. We’re pulling back the curtain on how you can create collector-worthy books that delight readers and grow your income.✨ We cover:What’s actually selling when it comes to special editions (not just hardcovers!)Where to source beautiful upgrades without blowing your budgetSmart strategies for pricing, packaging, and shippingHow Fiona used special editions to grow a loyal fanbase—and her revenueWhy this trend is more than a fad (and how to future-proof your author business)If you’ve ever dreamed of seeing your book as a collector’s item, this episode is your permission slip to go all in.

In this episode, I have the pleasure of interviewing USA Today bestselling author TL Swan. Recorded live at the Sunshine Coast Fiction Festival in November 2025, TL shares her incredible journey of turning life's challenges into storytelling success. We delve into her unique approach to writing, the obstacles she has overcome, and her invaluable advice for aspiring authors. Whether you're a fan of romance novels or simply love a good success story, this conversation is filled with insights and inspiration. Join us for an engaging and inspiring episode you won't want to miss!

What do publishers really look for in a manuscript? Is it still possible to break into traditional publishing in 2026? And how has BookTok changed the game for authors?In this special episode of The Write Podcast, I sit down with Sophie Hamley—publisher at Hachette Australia and bestselling author under the name Sophie Green—for a candid, behind-the-scenes look at the publishing industry.We talk about:How to pitch your novel to agents and publishersWhether you really need an agent in today’s marketMistakes writers make when submittingThe rise of self-publishing and where it fits nowThe truth about BookTok, platforms, and building an audienceWhat publishers are acquiring in 2026 (romance, kids, fantasy and more)Whether you're a self-published author hoping to go traditional, or you're just starting to submit, this is one of the most insightful and practical interviews I’ve ever recorded. Sophie’s seen it all, and she doesn’t hold back.🎓 Want to learn directly from Sophie? She’s teaching a masterclass at my Queenstown Writing Retreat this March! Book your spot now at serenadepublishing.com

Are you stuck in the hustle of trying to do all the things as a writer—and wondering why some advice just doesn’t work for you?In this inspiring episode of The Write Podcast, I chat with author success coach Becca Syme about the different phases of building an author business, why quitting can actually be the smartest move, and how knowing your strengths can transform your writing career. We also dive into the brand-new edition of her bestselling book Writer, You Need to Quit, which is currently available through Kickstarter—with late pledges still open!✨ Becca shares powerful mindset shifts, real talk on burnout, and a fresh perspective on what it really means to succeed as an author—your way.🎧 Whether you're a seasoned author or just starting out, this episode will help you filter out the noise and start making aligned decisions that actually move you forward.🔗Learn more about Becca and grab your late pledge here: https://betterfasteracademy.com/links 📥 Get your free Brainstorming Funsheet: https://serenadepublishing.com

In this heartfelt episode, I’m joined by my partner Tim as we share the true story behind creating the Sunshine Coast Fiction Festival—an event that grew 100 times bigger and better than I ever imagined.We talk about what it really took to bring a brave idea to life: the fears we faced, the strengths we leaned on, and the pride we feel in the community we built together. You’ll hear how courage and collaboration made this festival possible—and why we’re already planning the 2026 event!🎧 In this episode:How fear almost stopped us from startingThe magic of combining strengths in a partnershipWhy showing up bravely matters more than perfectionHow this one idea sparked powerful collaborations📸 Check out the festival photos and express your interest for 2026 at sunshinecoastfictionfestival.com.auTim Coulson is a certified councilor and the host of The Happiness Hack podcast. Learn more about him at www.tim-coulson.com

This week, I chat with romance author Emma Mugglestone about her traditionally published novel In the Long Run—a slow-burn, fake-dating romance set in a Melbourne run club. We dive into how her experience self-publishing gave her the confidence to keep going, and how a fellow writer putting her name forward led to her big break. If you're navigating a winding writing path, this episode is packed with encouragement and insight.

In this episode of The Write Podcast, I’m joined by the amazing Georgia Harper—author of What I Would Do to You, which just won Best Debut Book at the 2025 Davitt Awards. Georgia’s background blew me away: she’s worked as a psychologist with serious violent offenders and victim-survivors of crime, and also as Senior Inspector Prosecutions for RSPCA Queensland.We talked about how her real-life experiences influence her crime fiction, what it was like to write her debut novel, and how her very first submission landed her an agent and a book deal with Penguin Random House. If you’re curious about drawing from your own expertise or wondering what it really takes to get picked up from the slush pile, you’re going to love this chat.

In this special bookclub-style episode, Sarah is joined by her friend Franny—new to the world of spicy fiction and already running a bookclub that brings women together for laughter, connection, and a few blush-worthy reads.Together, they dive into Kat T. Masen’s How To Break My Heart—a cozy, small-town romance that’s equal parts heartfelt and steamy. Expect lots of laughs, honest reactions, and a peek into how stories like this one create real connection between women.Whether you’re a longtime romance reader or just curious about why these books are so addictive, you’ll love this warm, hilarious conversation about love, friendship, and the power of storytelling.✨ Grab your favorite drink and join the fun!👉 Visit serenadepublishing.com for free resources and writing support.

🎙️ This Isn’t a Comeback. It’s a Continuation. (What Fiction Writers Can Learn from Taylor’s Showgirl Era)✨ What if your next big moment isn't a reinvention—but a continuation of everything you've already layered?In this solo episode, Sarah channels fangirl energy and creative fire to unpack what Taylor Swift’s The Life of a Showgirl era can teach us about storytelling, identity, and building a lasting author brand.You’ll learn:🪞 How to evolve your author voice without losing yourself 🎭 Why emotional resonance is the long game (and worth it) 🔁 The power of callbacks, consistency, and layered meaning 📖 What fiction writers can borrow from Taylor’s storytelling playbook 🩰 And how your “extra” creative sides can actually feed your writingWhether you're writing your first book or your fifteenth, this episode will reignite your belief in your work—and remind you that you’re not behind, you’re just still layering.💌 Want more support on your writing journey? Check out Fiction Writing Academy at serenadepublishing.com/academy🔗 Visit serenadepublishing.com for free resources and more episodes.

It’s time to get your Halloween romance fix! In this special episode of The Write Podcast, I chat with author Amy Hutton, whose hilarious and heartwarming paranormal rom-com Ghosted is the perfect spooky season read.We dive into the inspiration behind the book (yes, there’s a ghost!), the delicate balance of humour and heart in paranormal romance, and how Amy crafted such lovable, laugh-out-loud characters. Whether you're a writer looking to add a little supernatural flair to your stories or just love a good ghostly love tale, this episode is for you.Grab your pumpkin spice latte and tune in for behind-the-scenes insights, writing tips, and lots of laughs as we celebrate Ghosted and all things Halloween romance.👻✨ Don’t forget to visit serenadepublishing.com for more writing inspiration and free resources!

In this heartwarming episode of The Write Podcast, I’m joined by journalist-turned-author Tanya Nellestein, who shares her journey of learning to write fiction from scratch—and how writing her first novel became a deeply cathartic and healing experience.We dive into her shift from journalism to Viking romance, the ups and downs of writing as a beginner, and her fearless approach to trying new things and embracing the creative process. Tanya also opens up about the joy of attending book signings, connecting with readers, and meeting other authors in the wild—it’s all part of building a writing life that feels rich and real.If you’ve ever doubted your ability to write, or needed a reminder that it’s okay to learn as you go, this conversation will truly inspire you.

n this special bookclub edition, I’m joined by fantasy superfan and all-around book lover Tim Coulson to dive into the spellbinding world of The Forbidden Alchemy by Stacey McEwan. We’re talking all things magic, mayhem, and emotional rollercoasters!Tim and I had so much fun unpacking the rich world-building, the intricate magical system, and of course—that juicy love triangle. We especially loved watching the main character’s arc unfold, with all the heartache, growth, and grit that makes a fantasy heroine unforgettable.Whether you’ve already devoured the book or you’re just curious what all the buzz is about, this episode is your backstage pass to all the twists, turns, and swoon-worthy moments.

In this inspiring episode of The Write Podcast, Sarah Williams chats with crime fiction author Fiona Tarr about the realities of building a writing career and connecting with readers.Fiona shares her insights on:Learning what the market wants without losing your creative sparkThe value of speaking at libraries and building community connectionsWhy having writer friends is essential for motivation and supportHer experience producing audiobooks with a traditional publisher versus going independentWhether you’re dreaming about your first book or navigating the publishing landscape, this conversation is full of practical wisdom and heartfelt encouragement to help you along your writing journey.Tune in, take notes, and let Fiona’s story inspire your next step.

What if the reason you haven’t finished (or even started) your novel isn’t because you’re not good enough — but because no one ever taught you the secret?In this on-demand video, I’m revealing the truth that only successful authors know — the one thing that sets bestselling books apart from ones that go unfinished or unread.This isn’t another class about grammar or outlining.This is about unlocking the most powerful, overlooked ingredient in fiction — and once you understand it, everything about writing your novel becomes clearer, easier, and far more exciting.

In this episode, I’m sharing a behind-the-scenes look at what it’s like to work closely with one of my incredible authors, Tanya Renee. Tanya first submitted her novel Prairie Sky to Serenade Publishing over two years ago—and since then, we’ve built a strong, collaborative relationship that’s resulted in a new book every three months.We talk about the trust and communication that go into our author–publisher partnership, how we align on strategy and timelines, and the ways we support each other creatively and professionally. If you’ve ever wondered what it’s like to work with a boutique publishing house—or you’re dreaming of having that kind of support—this episode will give you a real, honest glimpse into how it can look when it works well.✨ You’ll hear aboutTanya’s experience publishing under Serenade PublishingHow we maintain momentum and hit regular release goalsThe mutual respect and shared vision that fuel our successWhether you're seeking a publishing partner or want to strengthen your existing author relationships, there’s something here for you.👉 Explore more support and opportunities at serenadepublishing.com

This week on The Write Podcast Book Club, I’m joined by debut author Elise Helliwell—whose novel Within the Space of a Second is coming soon! Together, we dive into Problematic Summer Romance, the latest romcom by Ali Hazelwood.We chat all things summer love, sizzling chemistry, and the joy of seeing STEM heroines finally take center stage in romance. From the richly painted Sicilian setting to the layered, lovable characters, this novel gave us all the feels—and plenty to discuss.Whether you're a writer, reader, or just a sucker for smart girls and sunshiney love stories, you’ll love this episode. 💕✨Hit play and join us for the laughs, the insights, and a few fangirl moments.

This week’s episode is something a little different—I’m sharing a special live training I ran for the attending authors and vendors of the Sunshine Coast Fiction Festival. In this session, we dive into how to use Beventi to manage book signings, streamline preorders, and make the most of your author events.Even if you’re not attending, this training is packed with practical tips that will help you run smoother signings, boost sales, and give your readers a fantastic experience. Whether you’re an emerging author or a seasoned pro, you’ll walk away with tools to help you shine at your next event.And if you are in Australia—don’t miss the chance to join us in person! The Sunshine Coast Fiction Festival is bringing together some of your favorite authors including Rachael Johns, A.K. Mulford, Steffanie Holmes, and many more.👉 Head to sunshinecoastfictionfestival.com.au to grab your ticket and be part of this amazing celebration of stories, readers, and community.

From fantasy kingdoms to zookeeper rom-coms, bestselling author A.K. Mulford has built an extraordinary multiverse of stories—and in just four years, they’ve published 26 books (with more on the way!).In this inspiring and wildly entertaining conversation, Sarah Williams sits down with A.K. Mulford—fantasy novelist, rom-com writer, cozy paranormal creator, and TikTok sensation—to explore their unique path to becoming a hybrid author, balancing indie and traditional publishing, and writing across multiple genres.You’ll hear how Ali went from filling notebooks as a child to living in jungles as a wildlife biologist… to self-publishing their breakout fantasy The High Mountain Court in 2021, which racked up over a million page reads in its first month. Since then, they’ve signed with Harper Voyager, launched multiple pen names, and built a loyal global readership through their authentic presence on TikTok and Instagram.What You’ll Learn in This Episode:How to write fast without sacrificing quality – Ali shares the mindset and systems that have allowed them to publish 26 books in four years, averaging 50,000 words per novel.The benefits of being a hybrid author – Why they started in self-publishing and then expanded into traditional publishing, plus the pros and cons of each.The 3-Day 30K Challenge – Ali’s game-changing, neurodivergent-friendly writing sprint that helps authors smash their word count goals in just three days.How to juggle multiple genres and pen names – From epic fantasy to steamy rom-coms to cozy paranormal mysteries, Ali explains how switching between tones keeps their creative energy high.TikTok for authors – Their unconventional approach to BookTok that focuses on building community, connection, and long-term readership instead of chasing viral trends.Creative balance – How they homeschool two kids, manage multiple series, and still protect their joy in the writing process.About A.K. Mulford:A.K. Mulford is an international bestselling author of romantic fantasy, rom-com, and paranormal fiction. Their works include The High Mountain Court, She’s a Keeper, and the cozy paranormal hit Pumpkin Spice and Poltergeist. They’re passionate about helping writers find their own path, whether through their 3-Day 30K Challenge, their YouTube channel for authors, or their uplifting social media presence.Where to Start in the Mulford Multiverse:Fantasy lovers: The High Mountain Court or A River of Golden BonesRom-com fans: She’s a Keeper (Zookeeper Rom-Com Series)Cozy paranormal readers: Pumpkin Spice and PoltergeistConnect with A.K. Mulford:🌐 Website: https://akmulford.com📱 TikTok & Instagram: @akmulfordauthor📺 YouTube: A.K. MulfordResources & Links Mentioned:🎯 Join the 3-Day 30K Challenge: Available through A.K.’s website or Discord group🎟 Sunshine Coast Fiction Festival: https://sunshinecoastfictionfestival.com.au📚 Browse Sarah’s courses & resources: https://serenadepublishing.comAbout The Write Podcast:Hosted by bestselling romance author and book coach Sarah Williams, The Write Podcast is your weekly dose of inspiration, motivation, and practical tips for building your dream writing life. Whether you’re working on your debut novel or your tenth, Sarah and her guests share honest conversations about the craft, business, and mindset of being an author.Subscribe & Review:If you enjoy this episode, please subscribe, rate, and leave a review on your favorite podcast platform—it helps more writers discover the show!

When was the last time you let yourself be a beginner?In this heartfelt solo episode, host Sarah Williams—bestselling romance author, book coach, and mum of four—shares the surprising inspiration she found at her son’s university open day. Joshua, her eldest, is preparing to become the first in their family to attend university, and the experience of walking that campus with him opened up a wave of emotion, reflection, and clarity.Surrounded by hundreds of hopeful, curious students, Sarah was reminded that starting something new—whether it's writing your first book or picking up the pen after a long break—isn’t just for the young. It's for all of us.If you’ve ever felt like it’s too late to begin again… if you’ve been holding back your writing dream because life got in the way… this episode is your invitation to come back to the page.You’ll hear about:Why pausing your writing doesn’t mean your dream is overThe myth of “perfect timing” and how to start messyHow your lived experience is your superpower as a writerWhy curiosity is more important than certaintyAnd the quiet bravery of saying yes to your creative voice—no matter your ageThis is an episode about second chances, soft reentries, and reigniting that flicker of hope you might’ve tucked away. Full of encouragement, honest storytelling, and practical insight, it’s the reminder every writer needs: your story still matters.🎧 Whether you're just beginning or beginning again, tune in and let Sarah walk beside you on the path back to your words.🖊️ Download the free Brainstorming Funsheet at serenadepublishing.com to help reignite your creative spark.💻 Want step-by-step support? Check out the Fiction Writing Academy, a self-paced course for just $97, designed to guide you from idea to polished story.

Calling all lovers of paranormal fantasy, sassy heroines, brooding (fang-tastic) love interests, and small-town gothic charm! In this special book club episode, I’m joined by the brilliant Meg from The Candle and Quill bookshop to sink our teeth into Fangs for Nothing by Steffanie Holmes — and trust me, we had thoughts. 😈📚Whether you’re a die-hard fan of supernatural romance or an author curious about what readers really notice (and love), this episode is a fang-filled feast of fun, critique, and bookish banter.✨ In this episode, we chat about:Our favorite (and most questionable) moments in Fangs for NothingThe tropes that worked—and the ones that made us snort-laughWhy the heroine had us cheering... and rolling our eyesWorldbuilding that howls with potential (and a few plot holes to dodge)What authors can learn from this book’s pacing, heat level, and voice📖 About the book:Fangs for Nothing by Steffanie Holmes, is a paranormal rom-com featuring a reluctant witch, a town full of secrets, and a very undead mystery to solve. If you love cozy magic, slow-burn romance, and a good gothic giggle, this one’s for you.💬 Join the conversation in the comments — did you love this book? What’s your favorite paranormal romance trope? And who should we invite to our next book club?🕯️ Find Meg and more magical reads at The Candle and Quill Bookshop in Montville and at the Sunshine Coast Fiction Festival this November.👇 Don’t forget to subscribe, like, and share with your bookish besties!

Are you waiting for the perfect moment to start your novel, launch your author brand, or finally share your writing? In this episode, I open up about my own struggles with perfectionism—including how I delayed starting this very podcast for over a year—and why I finally chose to hit record before I felt ready.We’ll talk about the power of imperfect action, how failure is actually your First Attempt In Learning, and why creative success begins with showing up—messy, uncertain, and real.Whether you're a first-time writer or a published author stuck in self-doubt, this episode will help you shift your mindset, take that next step, and stop waiting for permission.You’ll learn:Why starting before you’re ready is often the smartest moveHow to take small, imperfect actions that build momentumHow I turned one book into multiple income streams with translations, audiobooks, and moreEncouraging examples and practical tips for writers at any stageRemember: you don’t need to be perfect—you just need to begin.

In this episode of The Write Podcast, host Sarah sits down with bestselling author Catherine Bilson for an inspiring and insightful conversation.Catherine opens up about her unique path from writing fan fiction to becoming a prolific author with titles published in multiple languages. She discusses the power of storytelling, the evolution of her writing career, and how she’s successfully navigated genres and pen names.You’ll hear how Catherine uses both traditional and AI-powered translation tools to expand her global reach, along with her strategies for marketing books in diverse international markets—like Brazil.She also shares the behind-the-scenes realities of self-publishing, co-writing a series, and managing multiple income streams from her writing. Plus, Catherine offers her perspective on the growing role of AI in audiobook narration and translation.Whether you’re just starting out or already published, this episode is full of practical tips and motivation to help you build a sustainable, wide-reaching author career.Tune in, get inspired, and keep writing—because your stories matter.

Are You Treating Your Writing Like a Hobby or a Career? What the Dallas Cowboys Cheerleaders Taught Me About Creative Discipline$500 per game. That’s what the Dallas Cowboys Cheerleaders were earning—yet they trained like Olympic athletes. Forty hours a week. Total emotional and physical dedication. Why? Because passion always shows up, even when the paycheck doesn’t.In this inspiring episode of The Write Podcast, multi-bestselling author and CEO of Serenade Publishing, Sarah Williams, explores what fiction writers can learn from elite performers—and why treating your writing like a serious career, not a hobby, can change everything.Whether you're an aspiring author, a self-published novelist, or a traditionally published writer looking to grow your author business, this episode is a powerful reminder that creative discipline matters. You’ll discover how to adopt a professional writing mindset, even before you’ve landed a book deal or hit the bestseller list.We’ll explore:✅ Why writers should train like professionals—before they’re paid like one✅ The mindset shift that turns a hobbyist into a career author✅ How one book can become multiple income-generating assets✅ Real ways to monetize your writing through translations, audiobooks, and special editions✅ Why most writers quit—and how to make sure you’re not one of them✅ Actionable tips to build momentum and stay motivated✅ The truth about treating writing like a job—and why that’s your secret weaponSarah also shares behind-the-scenes stories from her own author journey, including how she’s earned long-term royalties from books published years ago, reached international audiences through foreign language rights, and boosted visibility with audiobooks narrated by Australian actor Myles Pollard (McLeod’s Daughters).This episode is perfect for writers who want:Fiction writing tips from a proBook publishing advice with a long-term lensSelf-publishing strategies to build a sustainable author careerAuthor marketing insights to increase book salesA real pep talk to stay the course and keep writingIf you’re serious about becoming a career author, this episode is your wake-up call—and your roadmap.🎧 Listen now and learn how to build discipline, believe in your story, and turn one book into multiple income streams.👉 Subscribe to The Write Podcast for more episodes packed with expert advice, interviews with authors and industry professionals, and monthly book club discussions. Visit serenadepublishing.com for free writing resources, books, and support for your writing journey.

EPISODE 1: Welcome to the Show – Your New Favourite Podcast for Fiction WritersAre you a fiction writer craving inspiration, guidance, and a sense of community? Whether you're just starting your first novel, querying your manuscript, or already publishing books—this is the writing podcast you’ve been waiting for.In this very first episode of the show, host Sarah Williams—author, book coach, publisher, and all-around fiction-writing-obsessed human—introduces the podcast, shares her journey in the publishing world, and explains what listeners can expect from future episodes.You'll hear:Why writing can feel like such a lonely pursuit (and how this podcast is here to change that)The mission behind the show: to help you write better, publish smarter, and feel less alone while doing itHow episodes are structured: a blend of solo coaching-style episodes, interviews with bestselling authors and publishing professionals, and a monthly book club chatSarah’s personal story: over a decade in the publishing industry, multiple books under her belt, and a deep passion for helping other writers succeedThis podcast isn’t just about writing tips—it’s about building a life as a writer. It’s about craft, mindset, creativity, publishing, and the many emotional highs and lows that come with being a storyteller in today’s world.You’ll learn how to:✔️ Stay motivated through the messy middle✔️ Plan and structure your novel like a pro✔️ Build characters readers fall in love with✔️ Understand self-publishing vs traditional publishing✔️ Create a sustainable writing habit✔️ Market and sell your fiction without selling your soulExpect practical strategies, real talk, and encouragement every step of the way. And yes, there will be book recommendations, creative challenges, behind-the-scenes author stories, and the occasional tough love pep talk.Whether you write romance, thrillers, fantasy, historical fiction, women’s fiction, or something in between, you are welcome here.🌟 If you're dreaming of becoming a published author—or looking to grow your fiction writing career—this podcast is your new creative home.📝 Subscribe now and follow along as we dive deep into the craft, mindset, and business of writing fiction.