This Because

We’re back and chatting about failed resolutions, creating habits, ethics and behaviour change. Blue Monday - https://www.bbc.co.uk/news/newsbeat-51173730  21 Day Habit Timeline - https://medium.com/swlh/21-day-habit-timeline-how-to-form-a-habit-in-21-days-day-by-day-92298446bf6b This Because’s Orange Soho Shop - https://www.instagram.com/p/BNMsmn6g2su/ Richard Shotton’s The Choice Factory - https://www.richardshotton.com/the-choice-factory Holly Whitaker’s Quit Like a Woman, The radical choice not to drink in a culture obsessed with alcohol - https://www.quitlikeawoman.com/

What are you wearing this holiday season? As our social media gets flooded with Christmas jumpers and glittery tops, it’s time to talk about the true cost of the seasonal clothes we buy. If we’re getting a bargain, who is picking up the bill? And what are the pros and cons of recycling and resale, renting and reinventing. https://wrap.org.uk/resources/report/valuing-our-clothes-cost-uk-fashion https://iopscience.iop.org/article/10.1088/1748-9326/abfac3/pdf https://www.oxfam.org.uk/get-involved/second-hand-september/ https://www.theguardian.com/fashion/2021/jul/06/renting-clothes-is-less-green-than-throwing-them-away https://rememberwhomadethem.com/ https://theuniformproject.com/ and https://vimeo.com/11113046 https://thrift.plus/ https://good-beans.com/articles/nothing-new-christmas-gift-guide/ https://medium.com/@thisbecause/blinded-by-bargains-what-stuff-really-costs-e2bdc3fa268d https://birdsong.london/ 

As December approaches, we discuss gift giving and what it really means to be generous to your friends, family and the world around us. We reminisce about the This Because Shop and talk about alternative advent calendars, buying less, buying better and giving together. Old Spike’s Advent Calendar : https://www.instagram.com/p/CWGslZZFIq-/ This Because Gift List : https://docs.google.com/document/d/1fQhSl36GHnJkBzdgpTBXdMHhuu5OYqkJ_IohuG_KV_c/edit?usp=sharing https://patchworkit.com/ https://ungiftedsecretsanta.com/ https://www.gavinmartincolournet.co.uk/work/darling-i-got-you-a-paperclip/

This week we talk about Katee planting trees, marketing claiming to plant trees, and brands not planting trees. Shoutouts also go to Zoë’s mum growing conkers and Judi Dench talking to trees. https://www.instagram.com/p/CWCJp5upX80/ https://www.nationalgeographic.com/culture/article/tree-planting-rite-of-passage-young-canadians https://blog.ecosia.org/tag/where-does-ecosia-plant-trees/ https://www.independent.co.uk/climate-change/news/cathedral-city-cadbury-brazil-deforestation-b1938539.html https://candykittens.co.uk/products/advent-calendar-tree-2021 https://impact.tentree.com/welcome https://www.wikihow.com/Grow-Conkers https://www.bbc.co.uk/bbcthree/clip/037a16f6-2419-4728-8489-fe35744a6a31

This week we’re talking about food waste. Think carbon footprint menus, halloween hate (and love!), thanksgiving celebrations, taste over waste, and celebrity chefs cunning canning ideas. https://www.hubbub.org.uk/eat-your-pumpkin https://www.youtube.com/watch?v=XWqtYxUsaj8 https://www.ikea.com/ca/en/files/pdf/58/9f/589f2b5d/the-scrapsbook.pdf https://vimeo.com/641176231 https://olioex.com/ https://rubiesintherubble.com/

With COP26 taking place in Glasgow, this week we’re talking carbon. With varying levels of knowledge (Zoë’s Science GCSEs to Katee’s Masters in Environmental Science), here’s our primer on carbon terms and some examples of businesses trying to help customers make sense of it all. https://ukcop26.org/ https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement https://unfccc.int/ https://minorfigures.com/blogs/news/minor-figures-is-now-carbon-neutral https://www.allbirds.co.uk/pages/sustainability https://provenance.org/

[TW: alcohol, pregnancy loss] This week we’re talking about how we can make marketing more mindful of peoples’ mental health. We talk about our own experiences and some campaigns and companies trying to do better. dothegreenthing.com Sobergirlsociety.com motherofalllists.com/2019/07/12/me-i-dont-drink-any-more/ sobercity.ca/how-to-hide-alcohol-ads-on-facebook-instagram-and-twitter-2020/ tommys.org/ togetherband.org/blogs/news/others-day bloomandwild.com/thoughtful-marketing

Katee Hui and Zoë Gibson Quirk introduce their brand new podcast This Because.