Toby Danylchuk | 39 Celsius Web Marketing Consulting

Is your website working for you, or is it a silent profit killer? 🔪 The data is brutal:  A website that takes 5 seconds to load converts 3x less than a site that loads in 1 second. If you’re a business owner, you aren't just losing customers; you are literally paying Google and Meta a "premium" to show your slow site to fewer people. In this video, we ditch the tech-jargon and get straight to the "Profit Workflow." I’m showing you exactly how to "unlock your front door" and stop the massive leak in your digital marketing. What you’ll learn in under 15 minutes: ✅The Image Weight Loss Plan: How to shrink massive hero images by 80% without losing quality. 📸 ✅Technical Trimming: Why your "pretty" animations and fancy fonts are actually driving customers away. ✅The 'Secret Weapon': How to use NitroPack to automate your speed and jump your PageSpeed scores into the 90s. 🚀 ✅The Fold Rule: Exactly what to load (and what to delay) to make your site feel instant. Stop letting a "Slow Tax" drain your bank account. Watch now and get your website back to doing its only job: Making you money. What's In This Video --------------------- 0:00 How slow loading kills your sales 0:51 The Google Ads & SEO "Slow Tax" 1:46 3 Mistakes killing your WordPress speed 2:00 Image Optimization: Canva & Squoosh workflow 3:28 Faster loading: Ditch fancy animations & fonts 4:34 The "Fold Rule" & Lazy Loading explained 5:28 NitroPack: The ultimate WordPress speed hack 7:30 How to defer heavy scripts & pixels 8:04 PageSpeed Insights: Mobile score challenge 8:26 Using AI (Gemini) to fix technical speed issues 9:04 Stop the "Slow Tax" on your profits ------------------ Are you being taxed? 🚩 Go to Google PageSpeed Insights, run your URL, and comment your mobile score below! If you’re under 50, tell me your score, and I’ll reply with the first thing I’d change to fix it. 🛠️ Additional Resources Tool: Squoosh App (Free Image Compression to Webp format): https://squoosh.app/ Speed Optimization using Nitropack: https://www.npwpetrk.com/41DFFZB47/724QC7GPN/ (Affiliate Link) - The "Easy Button" for Speed Check Your Score: Google PageSpeed Insights, https://pagespeed.web.dev/ Related Video: Additional speed strategies: https://www.39celsius.com/your-slow-mobile-site-is-killing-your-seo-traffic-heres-the-fix-case-study-proof/ 📈 Work With Us If you’re a business owner ready to stop guessing and start growing, my team and I can help you maximize your profit. Let’s get the technical weight off your shoulders. 👉 Contact us here:  📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #Temecula #TemeculaWineCountry #WordPressSpeed #SiteSpeed #DigitalMarketing #SmallBusinessTips #SEO #GoogleAds #ConversionRateOptimization #PageSpeedInsights #NitroPack #BusinessGrowth #mobilespeedtest

Stop letting Google’s "Smart" campaigns ghost your bank account. 💸 If you’re a business owner using "set-it-and-forget-it" ads, you’re likely falling into a black box trap. While your dashboard looks green, Google’s AI may be burning your budget on "zombie clicks"—bot traffic and search terms that have nothing to do with your services. In this video, we break down the "Broad Match Tax" and show you the exact 60-second switch to move from "Smart" mode to "Expert" results. What you’ll learn in under 10 minutes: 🚨 Why "Smart" campaigns are often an expensive trap for SMBs in 2026. 🧟‍♂️ How to identify and stop "Zombie Clicks" from draining your budget. 🧠 Why Performance Max (PMax) with Max CPA is the "brain" your ads are missing. 🔧 The "Digital Plumbing" secret that makes your ads 10x more effective. What's in this video ================= 0:00 The Google Ads "Set it and Forget it" Trap 0:21 Stop Wasting Budget on Zombie Clicks 0:43 How Google Smart Campaigns Hide Data 1:16 The "Mario Bros" Plumber Example (AI Fail) 1:54 Stop Paying the Broad Match Tax 2:26 Switching from Smart to Expert Mode 2:34 Why PMax Campaigns Outperform Smart Ads 2:42 How to Use Target CPA to Control Lead Costs 2:59 Warning: When to Avoid Target CPA 3:15 Setting Up Your "Digital Plumbing" for 10x Results 3:45 Professional Google Ads Setup Help 4:02 Boost Your Digital Marketing Profits ================= Stop flying blind and start telling Google exactly what a lead is worth to you. Watch now to protect your margins and get your phone ringing again! 📈 Found this helpful? Give us a 👍 and Subscribe to join our community of business owners cutting through the jargon to increase real-world profit. 🔗 Additional Resources [Get Your Digital Plumbing Done For You] – Don't have time to technicalize your tracking? Let us handle the setup so you can focus on your business. Book a call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation [Blog Post: The Truth About PMax Campaigns] – A deeper dive into why Performance Max is the new gold standard for local service businesses. https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/ [Blog Post: Set Up Conversion Tracking] – Step-by-step guide to ensuring every lead is accounted for. https://www.39celsius.com/google-ads-conversion-tracking/ Have your ads become more expensive lately with fewer results? 👇 Drop a "YES" or "NO" in the comments below and let's troubleshoot your campaign! 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #Temecula #TemeculaWineCountry #GoogleAds2026 #PerformanceMax #SmallBizMarketing #AdSpendOptimization #leadgenerationtips #GoogleAdsTips #smallbusinessowner #MarketingStrategy #StopWastingMoney #DigitalMarketing2026 #BusinessAutomation #SMBGrowth #EntrepreneurLife #BusinessStrategy #LocalBusinessOwner #PPCManagement  #MarketingROI #DigitalAdvertising #ConversionRateOptimization

If you’re spending $50 on Google Ads but don't know if that's buying you a $1 lead or a $100 lead, you are flying blind. 💸 ►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre Most businesses are just "buying clicks" and hoping they turn into customers—but hope isn't a strategy. In this video, we break down Target CPA (Cost Per Acquisition), a specific setting that acts as a guardrail for your bank account. It shifts your ad spend from a "pay-per-click" model to a "pay-for-results" model, ensuring you never overpay for a lead again. In this video, you will learn: ✅ What is Target CPA? How to tell Google exactly what a lead is worth to you. ✅ Who should use it: Why this is critical for service businesses (plumbers, lawyers, etc.) and Performance Max campaigns. ✅ The "Hidden Trap": The #1 mistake business owners make when setting their bid that causes traffic to drop to zero overnight. 🚫 ✅ The "Ratchet Down" Strategy: A step-by-step formula to set your initial bid correctly (hint: don't use your "dream number") and safely lower it over time to maximize ROI. What's in this video: ================ 0:00 Stop Wasting Money on Google Ads 0:29 The Problem with Buying Clicks 1:35 What is Target CPA? 2:22 Ideal Businesses for Target CPA 2:49 How AI Bidding Protects Profits 3:18 Critical Warning: Data Requirements 3:37 The #1 Mistake That Kills Traffic 3:55 The Correct Way to Set Target CPA 4:23 How to Find Your True Lead Cost 5:50 Step-by-Step Calculation Example 6:40 How to Lower Lead Costs Over Time 7:22 Next Steps & Free Google Ads Audit ================ Stop letting your budget disappear. Watch now to start bidding on customers, not just clicks! 🚀 📚 Additional Resources: 🔗Google Ads Conversion Tracking - Don’t run ads without it: Target CPA relies entirely on accurate data. If you haven't set up your "Primary Conversions" correctly, this bidding strategy will fail. Watch this video/read this post to get your tracking fixed first: https://youtu.be/pjqzBgMXt2I 🔗Full conversion tracking set up blog post step by step: https://www.39celsius.com/google-ads-conversion-tracking/ 🔗How to maximize conversions: https://youtu.be/WRTAoX6S1t0 👇 Need a Free Google Ads Audit? If all this sounds overwhelming and you don’t have time to manage it yourself, let us help. We offer a Free Google Ads Campaign Audit to identify where you might be wasting money. Reach out today: 📞 Call: 951-444-0174 📧 Email: [email protected]   If you found this podcast helpful, please hit the like button and subscribe for more actionable digital marketing tactics from the trenches!👍 🤝 Work with Toby: Want us to build your Google Ads system for you? Let's talk. 🗓️ Book a 1-on-1 Zoom Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 📧 Email: [email protected] 📞 Call: 951-444-0174 Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592   #TargetCPA #googleadstips #googleadstargetcpa #DigitalMarketingTips #temecula #TemeculaWineCountry #inlandempire #murrieta #marketingstrategies

Is your dining room too quiet while delivery apps eat 30% of your profits? 📉 You might have an "Invisible Restaurant" problem. ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre In this video, we break down a simplified, no-fluff guide to Restaurant SEO and GEO (Generative Engine Optimization) specifically for busy owners and managers. Learn how to leapfrog your competition in the Google Local Pack and ensure AI chatbots like ChatGPT and Gemini recommend your restaurant for date night. 🥂 What you’ll learn in under 15 minutes: ✅ The "Micro-Attribute" win that filters you into local searches. ✅ Why your PDF menu is killing your traffic and rankings (and how to fix it). ✅ The "hidden" llms.txt file that talks directly to AI bots. ✅ How to turn customer reviews into a keyword-rich ranking engine. ✅ Simple Schema Markup to make your restaurant legible to robots. Stop building your business on "rented land" like DoorDash and UberEats. It’s time to own your traffic and become the local favorite. 🏆 Comment "MENU" below to receive my simple llms.txt template and a checklist for your web developer! 🚀 Next Steps & Resources: 🔗[Video] Local SEO Masterclass: Build Your Citations & NAP Consistency: https://youtu.be/7itYIJGlbQY?si=0qjXCZP8cGiTEGaH 🔗[Video Series] Complete Local SEO Training for Small Businesses (Free):  https://youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v&si=ZlXchefDpXZDIQB9 🔗Google Ads for Restaurants Case Study ($22k in new sales): https://youtu.be/1q3Ci4O_Frw 🔗 Full blog post: https://www.39celsius.com/seo-for-restaurants-rankings-guide/ Grab Your Free SEO Strategy Roadmap Session Here: https://keap.app/booking/39celsiuswebmarketingconsulting/39c-mktg-marketing-meeting If you found this helpful, please 👍 and subscribe for more "from the trenches" marketing tactics! 📢 And if you need help with your company's SEO, connect with me: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #restaurantseo #seotips #temecula #temeculawinecountry #temeculavalley #restaurantmarketing #restaurantgrowth #aioptimization #GEOoptimization #localseoexpert #localseotips #localseoservices #temeculaseocompany

🔍 Are you pouring money into Google Ads without seeing the results you expected? It's time to turn the tables and maximize your ROI with one crucial tool: Conversion Tracking! https://www.39celsius.com/google-ads-conversion-tracking/ 🌟 In today's video, we dive deep into why conversion tracking is indispensable for any serious Google Ads campaign. ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation=========== 📊 Discover: - Why Conversion Tracking Matters: Understand the real impact of your ads beyond just clicks. - Digital Plumbing Essentials: See which ads or keywords are truly driving conversions and adjust your spending for maximum efficiency. - The Power of Data: Learn how conversion tracking helps Google find more of your best customers, enabling better targeting and optimized spending. - Real-world Example: Dive into a case study on how a massage therapist used conversion tracking to double down on the most profitable keywords. 👍 Like this video if you find it helpful, and subscribe to our channel for more insider tips and strategies to make your digital marketing work smarter. Don't forget to turn on notifications to stay updated! 🔗 Useful Links: ▶️ Google Ads Optimization Tips: https://youtu.be/A7o4YvnBQfo ▶️Full Post Here: https://www.39celsius.com/google-ads-conversion-tracking/ ▶️More helpful posts about Google Ads: https://www.39celsius.com/category/search-engine-marketing/ppc/ 💬 Have questions about Google Ads, SEO, or Facebook Ads? Contact Toby directly. Looking to boost your company’s digital marketing results? Let’s discuss your project! MARKETING HELP - BOOK A CALL WITH ME: Calendar link: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  https://www.39celsius.com/ Visit our office at: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 Phone: 951-444-0174 #googleadstips  #conversiontracking  #PPC #SEM (Search Engine Marketing)

Stop shouting into an empty walk-in fridge. If you’re posting photos to Facebook and wondering why your tables are still empty, it’s because organic reach is dead. In this video, I demonstrate 7 proven, high-ROI Facebook ad tactics specifically for restaurant owners who don't have time to waste on "theories." You’ll learn how to stop burning cash on the "Boost Post" button and start using targeting to drive immediate sales. What you’ll learn in this 5-minute video: 📍 Why a 1-mile radius is your most profitable "bread and butter." 🥗 The "Vegan Test" for layering interests so you never pay for the wrong eyeballs. 🌯 How to legally "swipe" customers from your biggest competitors. 💰 The Catering Goldmine: How to bypass "foodies" and target the corporate gatekeepers who sign the big checks. 🔄 How to use your POS data (Toast, etc.) to win back old customers for 5x less than the cost of new ones. Stop guessing and start building a system that turns clicks into occupied tables. Watch now to fill your seats by Friday! 📈 ►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre 🤝 Work with Toby: Want us to build your restaurant’s ad system for you? Let's talk.  🗓️ Book a 1-on-1 Zoom Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 📧 Email: [email protected]  📞 Call: 951-444-0174 🚀 Next Steps & Resources: 🔗Google Ads for Restaurants: https://youtu.be/zbAJg-UoGP4 🔗Google Ads for Restaurants Case Study: https://youtu.be/1q3Ci4O_Frw Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #FacebookAdsforRestaurants #SmallBusinessMarketing #RestaurantMarketing #LocalBusiness #RestaurantGrowth #DigitalMarketingTips #MetaAds #temecula #TemeculaWineCountry #inlandempire #murrieta

🛑 Is Your WordPress Site INVISIBLE? Fix 3 Hidden SEO and GEO Growth Killers TODAY! As a busy small business owner, you don't have time to waste on complicated SEO fixes. The harsh reality is that a single unchecked box could be blocking 100% of your traffic from Google and AI Chatbots like Gemini and ChatGPT. You're silently losing rankings, visibility, and customers. ►Subscribe to my channel: https://bit.ly/48VaOre In this fast-paced, step-by-step tutorial, I simplify everything into a 3-Phase WordPress SEO for Beginners Checklist. This is not just traditional SEO; it's also Generative Engine Optimization (GEO) to ensure your business appears in AI Overviews! What's in this video:  ========= 0:00 Stop Losing Traffic: Fix the #1 WordPress SEO Mistake! 0:26 What You'll Learn: The Complete Beginner's SEO Checklist 1:35 Phase 1: Critical Foundation (SEO & GEO Explained) 2:13 The WordPress SEO Advantage  2:31 🔑 SEO Step 1: Critical Foundational Setup 2:43 🛑 #1 Mistake: Uncheck "Discourage Search Engines" 3:12 📈 Set SEO-Friendly Permalinks (Boost Click-Through Rate) 4:08 ⚠️ Warning: Never Change URLs on Established Sites! 5:08 How to Keep Your SEO Equity (Using 301 Redirects) 5:55 WWW vs. Non-WWW: Consistently Choose One (Canonicalization) 6:39 Essential Tools: Install the Best SEO Plugin 7:14 SEO Titles & Meta Descriptions (Optimize for Clicks) 8:03 🗺️ Generate & Submit Your XML Sitemap 8:41 Connect to Google Search Console (Critical for Indexing) 9:23 Phase 2: Optimizing Content & On-Page SEO 9:35 Free Keyword Research Strategy (Find What Users Search) 10:31 Optimize Title Tag, Meta Description, & Post Name 11:36 📑 Structure Your Content with Header Tags (H1, H2, H3) 12:12 Content Quality: Write Naturally (Avoid Keyword Stuffing) 12:23 AI Writing Tip: Create a Gemini Gem for Your Audience 12:49 Organize Content with WordPress Categories & Tags 14:07 🔗 Internal Linking: The Most Overlooked SEO Essential 14:53 Custom Schema Markup (Boost Visibility with Rich Snippets) 15:41 Phase 3: Technical SEO (Speed & Security) 15:43 🚀 Improve Site Speed (Check Your Hosting & Caching) 16:21 Optimize Images for Faster Loading & Image Search Traffic 17:59 ✅ Site Security: Ensure You Use HTTPS (SSL Certificate) 18:21 Use "No Follow" on Sponsored/External Links (Avoid Penalties) 18:45 Be Patient: SEO is a Marathon (The Long-Term View) 19:01 Next Steps: Get Your Free SEO Strategy Roadmap Session ========= Here's what you will master (in 3 simple phases): ➜Phase I: The Critical Foundation: Discover the #1 setting that kills all your traffic (Settings - Reading check) and the simple URL structure that boosts click-throughs. ➜Phase II: Essential Tools & Verification: Which single SEO plugin you need and the mandatory setup steps to get Google to find and index your site quickly (Google Search Console). ➜Phase III: Optimizing Content & GEO: Free and fast ways to do keyword research, how to structure your pages with H1/H2 tags for AI, and the critical role of Internal Linking. --Additional Resources-- Want to go deeper on your SEO journey? Check out these related videos and blog posts: 🔗 Complete Local SEO Video Series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v 🔗 Google Search Console Deep Dive: Top 4 Easy Ways to Use Google Search Console to Improve Your SEO: https://youtu.be/cYuEIUZgjwo?si=wDnJEPv34pUmsbsH 🔗Image Optimization: How to Optimize Images for SEO: A Picture-Perfect Strategy:  https://youtu.be/z6AoFvVCvg0?si=icytXzmmSOG8k-DG 🔗Content Organization: How to use WordPress Categories for Better SEO: https://youtu.be/y0pUXk6L6XY?si=y6XLD-879tQV3U9h Ready to secure your traffic and stop stressing about SEO maintenance? ➡️ Grab your Free SEO Maintenance Roadmap Session here: https://keap.app/booking/tobydanylchuk/local-seo-consultation 👍 Like this video and 🔔 Subscribe to our channel for future videos! 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #WordPressSEO #SEOforBeginners #SEOChecklist #WordPressTutorial #WebsiteTraffic #Temecula #TemeculaWineCountry #GenerativeAI #GoogleSEO #AIOptimization #ChatGPT #GoogleGemini  #FixSEOMistakes #WebsiteIndexing #PermalinkStructure #SiteSpeed #TechnicalSEO #KeywordResearch #OnPageSEO Audience & Branding #SmallBusinessSEO #DigitalMarketing #WebMarketing

Struggling to make your small business budget work on Google Ads? You're not alone! Google is pushing a recommendation called 'Display Expansion,' and while it promises an optimization boost, it's actually one of the easiest ways to burn through your cash without getting quality leads or sales. In this video, I explain in simple terms why 'Display Expansion' is a hidden trap for small and medium-sized businesses and why you should ignore it right now! 💰 ►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre What's inside this video =================  0:00 Google Ads Display Expansion: Hidden Trap?   1:07 What is Google Display Expansion? (GDN Explained)  1:42 The Upside: Benefits of Display Expansion (Reach & Ease)  2:00 The Small Business Trap: Low-Quality Display Traffic  2:41 Why Your Conversion Rate Plummets (High Bounce Rate)  2:56 Drawback: Loss of Control & Mixed Metrics  3:25 The Verdict: Should You Use Display Expansion?  3:36 Best Practice: Create a Separate Display Campaign =================  Why This Matters to Your Business: Google Ads often recommends tactics that make them more money, but not you. 'Display Expansion' can mix your valuable, high-quality search traffic with low-quality browsing traffic. ❌ Lost Money: Your budget gets spent on people who are just browsing, not ready to buy. ❌ Lost Control: You can't tell which ads are working, making it impossible to improve your results. ✅ The Fix: Learn the simple, controlled method for using the Display Network if you ever need it. ------ ➡️ Grab your Free Google Ads Strategy Session here: https://keap.app/booking/tobydanylchuk/local-seo-consultation 👍 Like this video and 🔔 Subscribe to our channel for future videos! 🚀 Next Steps & Resources: 🔗Watch my other Google Ads videos: https://www.youtube.com/playlist?list=PLvNERf1ABUcMR52WKe4mL9AHyVgjf4w_V 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #googleads  #SmallBusinessMarketing #DisplayNetwork #DigitalMarketingTips #Budgeting #GoogleAdsHacks #temecula  #TemeculaWineCountry #inlandempire #murrieta

Is your business finally on the first page of Google? That's amazing! But if your next thought is, "Time to stop paying for SEO," you're about to make the costliest mistake a small business owner can make. ►Subscribe to my channel: https://bit.ly/48VaOre In this video, I share two real-world case studies with data charts to prove why pausing your SEO efforts is not a smart cost-saving measure—it's a recipe for disaster that forces you to pay a massive "catch-up tax" later. What You'll Learn in This Video: We reveal the true cost of losing SEO momentum through real client data: ➜Case Study 1: The Mouthguard Company 📉 See the charts showing how a successful e-commerce brand thought they could "ride the momentum," only to lose two-thirds of their organic traffic in just 90 days. Learn the secret of the SEO Compound Effect and why stopping kills it instantly. ➜Case Study 2: The Wedding Venue ⚙️ This story proves why technical SEO maintenance is non-negotiable. See how a non-SEO platform update wiped out essential Schema Markup, costing the venue thousands of ranking positions overnight. SEO guards your asset against silent, performance-killing errors. The 3 Fatal Flaws of Stopping SEO: Your rankings drop dramatically when you stop because of three simple truths your competitors know: 1️⃣ Competitors Don't Stop: SEO is a marathon, and the minute you stop running, everyone else passes you and takes your spot. 2️⃣ Google Never Stops Updating: Google is constantly changing its algorithms. If you're not monitoring, the next update can wipe you out without warning. 3️⃣ The Rise of AI (AEO/GEO): The future of search (Chatbots and Generative AI) overlooks sites that are stale. Pausing efforts degrades your authority, making you invisible to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Your Actionable Takeaways: -View SEO as Infrastructure: It's a non-negotiable foundation, not an expense to be cut. -Maintain the Compound Effect: Consistent effort builds unstoppable authority; pausing forces you to start over from a more expensive position. -Capture the 'Unexplored 20%': Stop publishing fresh, optimized content, and you lose your chance to capture the high-intent traffic from the 15-20% of searches Google has never seen before. --Additional Resources-- 🔗 Blog Post on this topic: https://www.39celsius.com/the-cost-of-pausing-seo/ 🔗 Additional SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/ Ready to secure your traffic and stop stressing about SEO maintenance? ➡️ Grab your Free SEO Maintenance Roadmap Session here: [Your Calendar Link/Landing Page] 👍 Like this video and 🔔 Subscribe to our channel for future videos! 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #SEO #SEOCaseStudy #DigitalMarketing #MarketingStrategy #WebMarketing #BusinessStrategy #OrganicTraffic #SEOTips #SmallBusiness #AEO (Answer Engine Optimization) #GEO (Generative Engine Optimization) #TechnicalSEO #CoreWebVitals #CompoundEffect  #ConceptOverview #CaseStudy #SchemaMarkup #Temecula #TemeculaWineCountry

How much money is your business losing by only chasing new customers? This video breaks down the Google Ads 'Upload Customer Match Lists' recommendation and shows you how to use the most valuable data you own—your first-party customer list—to drive highly profitable repeat sales. ►Subscribe to my channel: https://bit.ly/48VaOre What's In This Video:  ================= 0:00 | Intro: Stop Leaving Money on the Table 💰 0:46 | What is Google Customer Match & First-Party Data 1:33 | 3 BIG Wins of Customer Match Lists (Why Bother?) 1:40 | Win 1: Highly Targeted Sales & Cross-Selling 1:54 | Win 2: Rocket Fuel for Smart Bidding (Target CPA) 🚀 2:12 | Win 3: Wasting Budget Fix (Audience Exclusion) 2:40 | 3 Common Hang-Ups: List Size, Quality, & Legal Compliance 3:40 | The Final Verdict: Should You Upload Your Customer List?  4:08 | Next Steps & How to Get a Google Ads Audit 📞 ================= 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #Temecula #TemeculaWineCountry #GoogleAds #CustomerMatch #GoogleAdsTips #DigitalMarketing #AdWords #FirstPartyData #ROAS #googleadsrecommendations

You're a business owner with a crucial question: "How much are Google Ads really going to cost me?" 🤔 ►Subscribe to my channel: https://bit.ly/48VaOre In this video, we pull back the curtain on Google Ads pricing. Discover the hidden factors that impact your costs, from your industry to your ad quality. We’ll show you how to use these insights to slash your costs and start getting a real return on your investment. Don't let a fear of costs stop you from reaching new customers. Inside this video: ➜Why the cost of a click isn't the most important metric. ➜The secret formula (Ad Rank) that determines who wins the auction. ➜The surprising way a great website can lower your ad spend. ➜How to set up your campaign like a pro to maximize every dollar. ➜A real-world example of a high-quality vs. low-quality campaign and the dramatic difference in cost per click. 🔗 Links & Resources Mentioned: -Video: How Much Should I Spend on Google Ads? https://youtu.be/gEskU907_3E -Blog post: https://www.39celsius.com/how-much-should-i-spend-on-google-adwords-ppc/ -Video: Low Budget Google Ads Strategies - 10 Ad Hacks to Outsmart Your Competition Without Breaking the Bank: https://youtu.be/z3jQd_4Se78 -Blog post: https://www.39celsius.com/low-budget-google-ads-strategies/ -Video: Google Ads Conversion Tracking - Don’t Start Without It: https://youtu.be/pjqzBgMXt2I -Blog post: https://www.39celsius.com/google-ads-conversion-tracking/ -Video: The Power of Aligning Landing Pages With Google Ads: https://youtu.be/WRTAoX6S1t0 -Blog Post: PPC Landing Page Best Practices: https://www.39celsius.com/aligning-landing-pages-with-google-ads/ Looking for personalized guidance to amplify your digital marketing results? 📢 Connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #GoogleAds #PPC (Pay-Per-Click) #DigitalMarketing #OnlineAdvertising #MarketingStrategy #GoogleAdsCost #CPC (Cost-Per-Click) #QualityScore #AdRank #GoogleAdsBudget #AdWords  #SmallBusinessMarketing #MarketingROI #PayPerClickTips #LowerYourCPC #MarketingHacks  #ProfitGrowth #BusinessTips #tobydanylchuk  #39Celsius #Temecula #Murrieta #temeculaWineCountry #temeculavalley

Are you tired of your Google Ads budget disappearing with no results? 😩 Many small businesses waste 25% or MORE of their ad spend! This video is your guide to optimizing your Google Ads campaigns. In this video, I reveal 7 SIMPLE, ACTIONABLE steps to attract more customers and boost your ROI – no tech wizardry required! ✨ In this video, you'll discover: How often to optimize your Google Ads for maximum impact. Tip 1: Use Negative Keywords to stop wasting money on irrelevant searches. Tip 2: Focus on Specific Keywords (Long-Tail & Exact Match) to reach the RIGHT people. Tip 3: Ditch "Vanity Metrics" and focus on what truly drives your business (Conversions, CPA, ROAS). Tip 4: Smartly Target Your Audience & Schedule to show ads at the best times and places. Tip 5: Use Ad Assets (Extensions) to make your ads bigger and more informative. Tip 6: Optimize Your Landing Pages to close the deal and lower your costs. Tip 7: Ensure Accurate Conversion Tracking – the #1 tip for knowing what's working! Don't let Google Ads eat your budget! Implement these tips TODAY and turn your digital marketing around. 👍 If you found this video helpful, please LIKE and SUBSCRIBE to the channel for more strategies, tips, and tactics to boost sales and profits! Let me know your Google Ads questions in the comments below! 👇 Looking for personalized guidance to amplify your digital marketing results? 📢 Connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174

💼 "Master Google Trends for Market Research & Turbocharge Your Marketing!" 🚀 https://www.39celsius.com/improve-your-marketing-strategy-in-10-minutes-with-google-trends/ Ever wondered how to stay ahead of the curve in your industry? 🤔 We've got you covered! In our latest video, we dive deep into the world of Google Trends, a free and powerful tool that can revolutionize your market research and marketing strategy. 📈 From uncovering 🔥hot keywords to spotting seasonal 📆 trends, we'll show you how to harness Google Trends to its full potential. You'll learn how to monitor popular search terms, identify emerging trends, plan your content calendar, manage inventory, and so much more! 🛠️ Whether you're a small business owner, a digital marketer, or just a curious mind, this short video is packed with valuable insights that you don't want to miss! 🎯 So why wait? Click on the link below, grab some popcorn 🍿, and let's explore the magic of Google Trends together! 🌐 Don't forget to like 👍, share ➡️, and subscribe ✔️ for more marketing tips and tricks. Join our community and let's navigate the digital marketing world together! 💪 ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation **If you want to elevate your business' sales and profitability through digital marketing, reach out to us now to find out how we can help.  Contact us:  https://www.39celsius.com/contact-us/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: 951-444-0174 #GoogleTrends #SmallBusinessMarketing #MarketResearch #StayAhead

Use these five basic steps for setting a blog content strategy to write content that your customers want to read. https://www.39celsius.com/how-to-develop-a-blog-strategy-in-5-steps/ Content that has a chance at ranking in Google organically. And content that other people want to share so you can get more exposure. These steps will get you going.   ✅ First, start with profiling who your ideal customers are. Any good strategy starts with the customer. Why this step is essential:  Starting here ensures you write customer-focused content that matters to your future customers and in a tone they want to read. You don't want to write about content they do not care about. And this all comes from understanding the various customer types you have and each segment's unique needs and wants. Here's how to profile your customers. Write a descriptive customer outline for various types of customers. This document is referred to as a customer avatar. The outline for each customer segment would contain the following info: -Age -Gender -Demographics -Goals/values -Pain points/what they struggle with -Character/personality -Wants/needs, -Objections to close a sale -Where do they hang out online ✅ Second, utilize keyword/topic research. Identify what types of content your customer is searching for. -Common questions your customers have -Ask your sales team -Browse Facebook groups -Quora for issues/questions -Look at what your competitors are writing about -Are they missing topics? -Can you improve upon their content? -Are they missing certain types of content that you can fill in, e.g., video, infographs, images -Leverage Google Keyword Planner, Google Trends, other SEO tools ✅ Third, narrow these topics down and prioritize your content production based on which topics/keywords have the most economic value to you and the most search volume. Some topics are merely informational vs. transactional. The Google Keyword planner can be an excellent place to start to generate ideas and to understand which topics/keywords are most economically valuable (higher cost-per-click typically means more economic value since others are willing to bid up the price per keyword) ✅ Fourth, develop your blog promotional strategy? How will you promote your content? -Develop an outreach strategy leveraging social media and email marketing -Create a paid social strategy to promote your content to your ideal customers -Identify and establish relationships with influencers in your industry that can help with exposure -Start an email newsletter and make sure your blog content is promoted here -Make sure people can sign up on your website for your latest content ✅ Fifth, set a blog content calendar of topics and publish regularly Set a reasonable content publishing frequency and stick to it. A content calendar will keep you on track. ----------- Read our SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/ Contact us:  https://www.39celsius.com/contact-us/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: 951-444-0174

Ever wondered what separates top-ranking websites from the rest in search results? 🤔 It's not just about quality content, it's also about OPTIMIZED IMAGES! 🖼️💥 https://www.39celsius.com/how-to-optimize-images-for-seo-a-picture-perfect-strategy/ Join us as we unravel the secrets of image optimization for SEO in this comprehensive guide. 📚✨ Check out our free guide to dominate your local market: https://www.39celsius.com/dominate-your-local-marketing-with-local-seo/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation From choosing the right image format to resizing tricks and adding the perfect captions, titles, and meta descriptions - we cover it all! 💡🎯 Witness real-life examples of well-optimized images and understand how they contribute to faster loading times, enhanced user experience, and skyrocketing engagement. 🚀🏆 Don't let your website lag behind. Optimize your images TODAY and watch your SEO rankings and conversion rates soar! 📈💼 The power of image optimization is now in YOUR hands. 👊 Watch till the end for some bonus tips, and don't forget to hit that like and subscribe button for more SEO secrets! 😎👍 ---- Got more questions on digital marketing? Share them in the comments section below.  And if you need expert help with digital marketing, reach out to us now to find out how we can help you grow leads, sales, and profit.  Don't forget to like, share, and subscribe for more insightful videos on #seo and digital marketing. Contact us:  https://www.39celsius.com/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: 951-444-0174 🏷️ #SEO #ImageSEO #Optimization #SEOTips #SearchEngineOptimization

Today we're talking about one of the most important aspects of digital marketing - how to calculate the ROI of search engine optimization, or SEO. https://www.39celsius.com/demystifying-the-roi-of-seo-the-essential-guide/ SEO can be complex, but it's one of the most cost-effective ways to drive qualified traffic to your website with one of the highest returns out of any digital marketing that you implement.  Check out our free guide to dominate your local market: https://www.39celsius.com/dominate-your-local-marketing-with-local-seo/ And in today's video, we'll break down exactly how to track and calculate your return on investment from SEO efforts, so you can answer the question, is SEO worth it? What is the value of SEO? We also provide a case study example that demonstrates huge growth in organic traffic from SEO efforts over 12 months. But more traffic alone doesn't automatically mean more sales or leads for your business. That's why measuring ROI is so critical. You want to know that the time and money you're putting into SEO is actually paying off. ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Read our SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/ Don't forget to like and share the video if you find it helpful.  Got more questions on digital marketing?  Share them in the comments section below or reach out to me directly.  And if you want to generate more leads, sales, and profit for your business through digital marketing, reach out to me now.  Contact us:  https://www.39celsius.com/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: 951-444-0174

Is your business experiencing a seasonal slowdown or even a recession? 😬  Your first instinct might be to cut marketing, but that's the biggest mistake you can make! In this video, I reveal exactly why you need to double down on your marketing when sales slow, and what proactive steps you can take to not just survive, but thrive! 💪Backed by 4 different studies.  ►Subscribe to my channel: https://bit.ly/48VaOre ---What you'll learn: ➜The shocking historical studies that prove that companies that invest in marketing during slow times come out far ahead. (even during recessions!) 📊 ➜Actionable strategies like using Google Trends to identify seasonality, leveraging email marketing, and refining your ad spend. 📧 ➜The importance of having your digital plumbing in place for accurate conversion tracking. 💻 ➜How to adjust your messaging to highlight value and lower perceived risk. 💡 You cannot shrink your way to growth! Learn how to build a resilient business that can succeed during tough times. If you're ready to turn your digital marketing results around, this video is for you! 🔗 Links & Resources Mentioned: How to Use Google Trends for Market Research and Turbocharge Your Marketing: https://youtu.be/RQGmEKkgM7s Google Ads Conversion Tracking: https://youtu.be/pjqzBgMXt2I PPC Landing Page Best Practices: https://youtu.be/rMPf1y3CoRQ Looking for personalized guidance to amplify your digital marketing results? 📢 Connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #MarketingStrategy #BusinessGrowth  #RecessionProof #SeasonalSlowdown #DigitalMarketing  #SalesTips #SmallBusiness #Entrepreneurship #MarketingTips #BusinessTips #EconomicDownturn #MarketingInARecession #ThriveInBusiness  #BusinessResilience #tobydanylchuk  #39Celsius #Temecula #Murrieta #temeculaWineCountry #temeculavalley

A new report reveals a shocking truth about how people search online, and it has nothing to do with your Google ranking or AI. In this video, I break down the most relevant stats from the "State of Search Q2 2025" report and explain exactly how you need to adjust your marketing strategy to survive and thrive. 📈  This isn't about guesswork—this is about data. We'll dive into what real user behavior reveals about the future of SEO, the rise of zero-click searches, and why you can't ignore video and social platforms like YouTube and Reddit anymore. Think SEO is dead? Think again.  Don't miss these critical insights that will help you turn your digital marketing around! ►Subscribe to my channel: https://bit.ly/48VaOre --State of Search Q2 Report can be found here: https://datos.live/report/state-of-search-q2-2025/ 🔗 Related Videos & Resources: Watch Next: Google AI Overviews: Why Your Website Traffic Is Down & How to Adapt https://youtu.be/456QhfFV8hw Dive Deeper: Video Marketing for Small & Medium Businesses Playlist https://www.youtube.com/playlist?list=PLvNERf1ABUcMfd4KFDqhz6wVo-HSDpOXd Looking for personalized guidance to amplify your digital marketing results? 📢 Connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #seo  #googleseo  #YouTubeSEO #DigitalMarketing #SmallBusinessMarketing #MarketingStrategy   #MarketingTips #BusinessGrowth #OnlineMarketing #LeadGeneration #SalesGrowth #TrafficGeneration #MarketingForBeginners #tobydanylchuk  #39Celsius #HowToVideo #Temecula #Murrieta #temeculaWineCountry #temeculavalley #StateofSearch #SearchReport2025 #GoogleAlgorithms #ZeroClickSearches #GoogleRanking #AIoverviews #marketingtrends  #temeculaseo #seoisdead

🤯 Watch as we reveal the exact strategies we used to help a brand new Miami spa generate 105 leads (booked appointments and phone calls) in just TWO WEEKS! 🤯 Take our free Google Ads Course for spas and salons, https://www.39celsius.com/free-google-ads-course-for-spas-and-salons/ ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre 💡 You'll learn: -The two-campaign strategy that targets high-intent customers and how to amplify results🎯 -Why a custom landing page that converts like crazy will lower ad costs 🔥 -Why setting up your "digital plumbing" to track first helps Google deliver even more leads 📈 🤫 We're spilling all the secrets, including: How to outsmart your bigger-spending competitors and generate more sales and profit for your business, even with a small budget 💪 Hit that play button now ▶️ to start seeing results for YOUR spa or salon! 💆‍♀️💆‍♂️ If this content was helpful to you, it would be great if you gave me a "like" on the video, commented, and subscribed to my channel :) Additional Resources: -Download our Google Ads Checklist for Salons and Spa here: https://www.39celsius.com/salon-spa-google-ads-checklist/ -Want to start growing leads and sales for your spa or salon, book a free call with me, https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Watch Next:  -How to maximize conversions with Google Ads & Landing Pages: https://youtu.be/WRTAoX6S1t0 -Spa Marketing Strategies and Ideas: https://youtu.be/UaNEYV2n16Y -Top 10 spa lead generation tactics: https://youtu.be/-OWcL9seVKI 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #GoogleAds #SpaMarketing #DigitalMarketing #SmallBusinessSuccess

Are you using the RIGHT Google Ads campaign type? 🤔  Choosing the wrong campaign type can be a costly mistake and means you could be wasting your ad spend.  https://www.39celsius.com/how-to-choose-the-right-google-ads-campaign-type/ ►Subscribe to my channel: https://bit.ly/48VaOre This video provides a simple, step-by-step guide to understanding the different Google Ads campaign options and selecting the perfect one for your business goals.  ✅ I'll also show you a simple table that makes it easy to visually compare campaign types and choose the best one for your needs. Don't miss out – watch now! Related, helpful Google Ads resources:  Performance Max (Pmax) vs Search: https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/ -The Ultimate Video SEO Guide for Small Businesses: Rank Higher, Reach More Customers (No Fancy Equipment Needed!): https://www.39celsius.com/easy-video-seo-guide/ -Low Budget Google Ads Hacks: https://www.39celsius.com/low-budget-google-ads-strategies/ -How Much Should You Spend on Google Ads: https://www.39celsius.com/how-much-should-i-spend-on-google-adwords-ppc/ -Full Google Ads Video Playlist: https://www.youtube.com/playlist?list=PLvNERf1ABUcMR52WKe4mL9AHyVgjf4w_V 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #googleadscampaigntypes #temeculavalley  #TemeculaWineCountry #googleadsstrategy #payperclick #googleadservices #marketingtips

Are you a small or medium-sized business owner feeling overwhelmed by video creation? This is our essential third installment in our video marketing series, all about the "how-to" of producing powerful, polished marketing videos that convert! 💪 ►Subscribe to my channel: https://bit.ly/48VaOre In this video, you'll discover: - Pre-Production Demystified: Learn the secrets to planning your video like a pro, including defining your goal, audience, and message. Don't skip this step! 🎯 - Scripting Made Easy: How to write concise, effective scripts, including powerful tips for leveraging AI tools like Gemini or ChatGPT to speed up your process. ✍️ - Essential Equipment & Setup: Get the scoop on cameras, microphones, lighting, and how to get professional-looking results without breaking the bank. We'll even cover dual-camera setups and 4K filming! 💡📱 - Efficient Production Day Practices: Tips for filming, ensuring top-notch audio/visual quality, and maximizing on-set content with B-roll. 🎬 - Streamlined Post-Production: Master the editing process, from visual effects and color correction to audio mixing, graphic effects, and crucial calls-to-action (CTAs). ✨ - Budget-Friendly Options: Learn how to create high-quality videos in-house or through smart outsourcing, ensuring your content aligns with your vision. 💰 Stop feeling lost in the digital marketing maze! This video will empower you to create engaging video content that drives sales and profits for your business. You just have to get started! Want more digital marketing strategies, tips, and tactics? 👍 Like this video and 🔔 Subscribe to our channel for future videos!   Need personalized marketing guidance? 📞 Call Toby Danylchuk directly: 951-444-0174 📧 Email: [email protected] Videos in This Series: 🔗 https://youtu.be/nqA3Il1vrbY: Why Video is Essential Today & Video SEO 🔗 https://youtu.be/6cHb_ZhUoLg: Styles & Types of Videos for Your Business Additional Videos, Blog Posts on Video Marketing: 🔗  https://youtu.be/mF8t_MjZGLM: 😱 Dominate Google with Video SEO. The TRUTH About Google AI Overviews & Why You NEED Video NOW! 📈 🔗 Blog post: Video SEO guide blog post, https://www.39celsius.com/easy-video-seo-guide/ 🔗https://youtu.be/GowbuX00lHk: Video: SEO is Dead? WRONG! 🤯 SEO Everywhere and Video is the NEW Secret Weapon! 📈 🔗Blog post, Unlock Video Power for SEO: https://www.39celsius.com/unlock-seo-growth-evergreen-video-and-youtube-shorts-powerhouse/ Share your biggest video production challenge in the comments below! We'd love to hear from you. 👇 Looking for personalized guidance to amplify your digital marketing results? 📢 Connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #VideoMarketing #SmallBusiness #DigitalMarketing #VideoProduction #ContentMarketing #BusinessTips #MarketingStrategy #TobyDanylchuk #39Celsius #HowToVideo #Temecula #Murrieta #temeculaWineCountry

📈 Ready to DOMINATE your digital marketing game? 💪 In this video, I'm throwing down the gauntlet and comparing FIVE of the most popular marketing strategies for your budget: SEO, PPC, content marketing, email marketing, and social media. 💥 https://www.39celsius.com/pros-cons-use-cases-for-5-digital-marketing-strategies/ ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre Check out our free guide to dominate your local market: https://www.39celsius.com/dominate-your-local-marketing-with-local-seo/ 🚀 I'll reveal the PROS and CONS of each, share BEST PRACTICES, and even give you some budget allocation tips! 🤑 We'll figure out who the REAL champion is for YOUR business. 👑 🎯 PLUS, I'll uncover how to identify which digital marketing strategies are ideal for your business. 🔍 ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation For a deeper dive on SEO vs PPC, watch, https://youtu.be/JKrVolRNPMw Read next: -How To Calculate the ROI of SEO: https://www.39celsius.com/demystifying-the-roi-of-seo-the-essential-guide/ -How much should you spend on Google Ads: https://www.39celsius.com/how-much-should-i-spend-on-google-adwords-ppc/ -Is Advertising Worth It? https://www.39celsius.com/is-advertising-worth-it-how-to-calculate-the-roi-of-advertising/ -Maximize Google Ads Spend with Dayparting: https://www.39celsius.com/google-ads-scheduling-dayparting-increasing-your-leads-sales/ 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #digitallmarketingtips #digitalmarketingbudget #marketingbudget  #39celsiuswebmarketing #tobydanylchuk

Want more local customers without spending a fortune? 💰 This video reveals a simple way to target people in your area who are actively looking for what you offer using YouTube ads! ►Subscribe to my channel: https://bit.ly/48VaOre Stop wasting money on broad, ineffective advertising. Learn how Google's Demand Gen campaigns, combined with the power of YouTube ads, connect you with ready-to-buy customers for as little as $10 a day (or even less!). 🤯 We'll show you how to: ✅  Reach local customers watching YouTube on their phones, tablets, computers, and even their TVs in their living rooms! 📺 ✅  Target specific demographics, interests, and even people who are actively searching for services like yours right now. ✅  Tap into powerful YouTube audiences like "Coffee Shop Regulars," "Homeowners," and people interested in "Restaurant Delivery & Takeout," and more.  🍕☕🏠 ✅  Track real results like phone calls, website visits, and more! 📞📈 No complicated tech skills needed. Just straightforward steps to start getting more local business today. 👍 Ready to reach your ideal local customer without breaking the bank? Watch now!  📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #Temecula #TemeculaWineCountry #localbusiness #youtubeads #digitalmarketing #smallbusinessmarketing #googleads #localmarketing

Discover the ultimate video promotion playbook! 🚀  In this 4th video of our series on video marketing, we uncover the non-negotiable distribution tactics you need to increase views of your videos, drive traffic, increase leads, and boost sales.  ►Subscribe to my channel: https://bit.ly/48VaOre Learn how to leverage owned, paid, and earned channels effectively, and why platform-specific content is crucial for success. Your next video's success depends on this – let's get to work! Ready to stop feeling lost in the digital marketing maze? Don't miss our comprehensive look at strategic video distribution and promotion.  We cover: ➜Owned Channels: Your website, blog, and email marketing 🏡 ➜Paid Channels: Search ads, social media ads, and native advertising 💰 ➜Earned Channels: Traditional PR, social sharing, and earned influencer marketing 🤝 Plus, understand why repurposing content smartly across YouTube, TikTok, and Instagram Reels is key to scaling your efforts without creating more work. We'll also touch on strategically budgeting for your video distribution. If you're ready to turn your digital marketing around and see real results, stick around! If you find this video helpful and want more strategies, tips, and tactics to boost sales and profits, please like and subscribe to our channel for future videos. Looking for personalized guidance to amplify your digital marketing results? 📢 Connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #VideoMarketing #VideoDistribution #DigitalMarketing #SmallBusinessMarketing #ContentMarketing #VideoPromotion #MarketingStrategy #OwnedMedia #PaidMedia #EarnedMedia #YouTubeMarketing #SocialMediaMarketing #MarketingTips #BusinessGrowth #OnlineMarketing #VideoSEO #LeadGeneration #SalesGrowth #TrafficGeneration #MarketingForBeginners #tobydanylchuk  #39Celsius #HowToVideo #Temecula #Murrieta #temeculaWineCountry #temeculavalley

🤯 Do questions like "Is $50 enough?" or "Is $10,000 enough?" keep you up at night? https://www.39celsius.com/how-much-should-i-spend-on-google-adwords-ppc/ ►Subscribe to my channel: https://bit.ly/48VaOre Stop the guesswork!  In this video, I reveal exactly how much you should spend on Google Ads to achieve your business goals. You will also learn the most critical metrics that help you budget and align your expectations of success with your budget.  💡 I'll walk you through three proven methods to determine your optimal ad spend: 1️⃣ Budgeting based on your business growth stage:  Learn how to allocate your budget based on whether you're a "cash cow," in "growth mode," or aiming for "rocket growth." 📈 2️⃣ Calculating your budget based on sales goals: Discover how to use conversion data and keyword research to determine the perfect ad spend to hit your revenue targets. 🎯 3️⃣ Benchmarking your budget against your industry:  See how your spending compares to competitors and get insights into industry standards. 📊 🔥 Don't leave money on the table! Watch this video to unlock the secrets to effective Google Ads budgeting and maximize your return on investment. 💰 Read Related post:  How to set up conversion tracking for Google Ads: https://www.39celsius.com/google-ads-conversion-tracking/ 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #googleadsbudget  #googleads #DigitalMarketing #sembudget #Marketing

💼 "Master Google Trends for Market Research & Turbocharge Your Marketing!" 🚀 https://www.39celsius.com/improve-your-marketing-strategy-in-10-minutes-with-google-trends/ Ever wondered how to stay ahead of the curve in your industry? 🤔 We've got you covered! In our latest video, we dive deep into the world of Google Trends, a free and powerful tool that can revolutionize your market research and marketing strategy. 📈 From uncovering 🔥hot keywords to spotting seasonal 📆 trends, we'll show you how to harness Google Trends to its full potential. You'll learn how to monitor popular search terms, identify emerging trends, plan your content calendar, manage inventory, and so much more! 🛠️ Whether you're a small business owner, a digital marketer, or just a curious mind, this short video is packed with valuable insights that you don't want to miss! 🎯 So why wait? Click on the link below, grab some popcorn 🍿, and let's explore the magic of Google Trends together! 🌐 Don't forget to like 👍, share ➡️, and subscribe ✔️ for more marketing tips and tricks. Join our community and let's navigate the digital marketing world together! 💪 ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  https://www.39celsius.com/contact-us/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: 951-444-0174 #GoogleTrends #SmallBusinessMarketing #MarketResearch #StayAhead

How to use Facebook ads for mortgage brokers to produce a steady flow ongoing of mortgage and home loan leads. 7 essential ads strategies and elements demonstrated. Visit the blog  post for additional insights on this case: https://www.39celsius.com/facebook-ads-for-mortgage-brokers-and-lenders/  A related post here on using marketing automation to grow leads: https://www.39celsius.com/how-to-scale-your-mortgage-leads-and-increase-sales/ *Download our free eBook on 50 Facebook Ads For Mortage Brokers - Hits and Misses: https://www.39celsius.com/50-facebook-ads-mortgage-brokers/ Related post here on Google Ads for Mortage Brokers: https://www.39celsius.com/google-ads-for-mortgage-brokers/ Give us a "like" on the video if this content was helpful. :) Interested in having us run your campaigns, reach out to us here, https://www.39celsius.com/contact-us/ or we have a course specifically for mortgage Brokers and LOs: http://facebookadsformortgagebrokers.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  https://www.39celsius.com/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: 951-444-0174

In this video, Toby Danylchuk from 39 Celsius Web Marketing Consulting gives you an unbiased look at Yelp's advertising platform. https://www.39celsius.com/advertising-on-yelp-what-you-should-consider/ ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre Learn about the positives and negatives of Yelp Ads, how they compare to other platforms like Google Ads and Facebook Ads, and hear real-life experiences from past Yelp advertisers.  Discover if Yelp Ads are the right choice for your business and how to make the most of your ad spend.  If you find this video helpful, don't forget to like, share, and subscribe! For more marketing advice or to discuss your project, email [email protected] or visit 39Celsius.com. ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Read more of our posts about Yelp here, https://www.39celsius.com/category/yelp/ Contact us:  https://www.39celsius.com/contact-us/ https://www.39celsius.com/temecula-seo-online-marketing-agency/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: 951-444-0174

More People are Searching in Google Than Ever Before for More Queries for Beauty Salons, Nail Salons, Lash Extensions, Med Spas, and more. Are you capturing this traffic? With Google Ads, you can.  https://www.39celsius.com/google-ads-for-beauty-salons/ ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre 🔹Google Ads Checklist for Salons and Spas - download here, https://www.39celsius.com/salon-spa-google-ads-checklist/ 🔹Want us to professionally set up your Google Ads, learn more here: https://www.39celsius.com/get-started-google-ads-campaign/ In this video, I demonstrate how to set up Google Ads for Beauty Salon and Spas - from the setup, to campaign strategy, to optimal ad budgeting for your lead or sales goals, all so you can feel confident you have the most effective campaigns that deliver the most leads and sales.  ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation If any of this video was helpful, please give me a like, share, or comment, and don't forget to subscribe to my channel. :-) Related Posts:  🔹How much should you spend on Google Ads: https://www.39celsius.com/how-much-should-i-spend-on-google-adwords-ppc/ 🔹Med Spa Marketing Strategies: https://www.39celsius.com/med-spa-marketing-strategies-ideas-for-more-leads/ 🔹Facebook Ads for Beauty Salons and Spas: https://www.39celsius.com/facebook-ads-for-beauty-salons/ 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #googleadsforbeginners #salonmarketing #googleads #digitalmarketing #spamarketing #salonmarketing

98% of all search traffic flows through Google – the #1 spot hungry customers check to find their next meal! 🍔🍕 Don't miss out on this golden opportunity. ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre In this video, we dive deep into the essential features and tactics of Google Ads for restaurants. Learn how to attract new diners AND keep them coming back for more! 🍽️ Download our FREE guide: 🎁 "The Insider's Shortcut to Profitable Google Ads for Restaurants" 👉 https://www.39celsius.com/the-insiders-shortcut-to-profitable-google-ads-for-restaurants/ ** Want us to set up your restaurant's Google Ads campaigns? Learn more here, https://www.39celsius.com/get-started-google-ads-campaign/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 👍 Did this video leave you hungry for more? Like, comment, and subscribe for more restaurant marketing tips! Need a helping hand with your digital marketing? 👋 We're here for you! 📞 Call: 951-444-0174 or 📧 Email: toby[at]39celsius.com More Restaurant Marketing Goodness: 📱 Facebook Ads for Restaurants: https://www.39celsius.com/facebook-ads-for-restaurants-5-killer-ad-strategies/ 📈 SEO for Restaurants: https://www.39celsius.com/seo-for-restaurants-rankings-guide/ 🥧 How One Restaurant Used Integrated Digital Marketing To Grow Pie Sales 650%: https://www.39celsius.com/integrated-digital-marketing-grow-pie-sales-650/ 💡 10 Killer Ideas To Drive Food Sales Up: https://www.39celsius.com/restaurant-marketing-10-ideas-to-drive-food-sales-up-in-2018/ Let's get those tables filled and the cash registers ringing! 💰 Contact us:  https://www.39celsius.com/contact-us/ And if you're in Temecula, visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Call: 951-444-0174 Phone: 951-444-0174 🏷️ #restaurantmarketing #googleadsforbeginners #restaurantmarketing

Ever seen a marketing banner so bad it was actually... good for learning? 🤔 I spotted a truly unforgettable one at my daughter’s volleyball tournament, and the marketing lessons were GOLD! 🏆 ►Subscribe to my channel: https://bit.ly/48VaOre Watch the video as I break down exactly what went wrong with this real-world marketing fail and, more importantly, how to get it RIGHT for your website and digital ads! 🚀 Learn the crucial elements of killer headlines that grab attention instantly, how to speak directly to your ideal audience (even at a volleyball tournament!), and why focusing on benefits, not just features, is a game-changer. 🥇 Plus, we'll uncover the mystery of the missing call to action and how to make sure your online marketing always tells people exactly what to do next! ➡️ 💡We'll even dive into real-world examples of how these banner blunders translate directly to your website headlines, online ad copy, and social media – and how to fix them! 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #Temecula #TemeculaWineCountry #marketingtips #tradeshowbooth #tradeshowmarketing #digitamarketingtips #marketingmistakes #advertisingtips #eventmarketing #HeadlineWriting

🛑 Feeling lost after hitting 'publish' on that new blog or video post? This video is your solution! While content is king, distribution is queen, and she rules the kingdom of visibility. ►Subscribe to my channel: https://bit.ly/48VaOre 👉 Discover the 3 essential types of distribution channels (Owned, Earned, Paid) and our 5-step blueprint to build a powerful distribution strategy that actually works for your small business. Stop letting your content collect digital dust – it's time to make an impact, fast! 📊 Learn how to amplify your message! If this video helps you unlock the power of content marketing, please hit the LIKE button 👍 🔔 Turn on notifications so you don't miss our next video on SEO fundamentals! Looking for personalized guidance to amplify your digital marketing results? 📢 Connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #ContentDistribution #ContentMarketing #DigitalMarketing #MarketingStrategy #OnlineMarketing #marketingtips #temeculawinecountry #temecula

Are you a small business owner feeling overwhelmed by digital marketing? 😩  Discover how video marketing can transform your online visibility, boost sales, and connect with customers like never before – even if you're on a tight budget!  In this essential first part of our video series for SMBs, we break down why video is no longer optional in today's AI-driven search world. Learn how to leverage video as an SEO powerhouse, build genuine trust, and drive direct business results. Ready to stop feeling invisible? This video is your urgent call to action! We'll cover: -Why static content is dying in the age of AI Overviews 🤖 -The undeniable power of video for SEO & Google rankings 🚀 -How video builds authentic connection and customer trust -Practical, budget-friendly ways to start your video journey TODAY! 💡 Don't miss out on increasing your sales and profit! This is Part 1 of our comprehensive guide to mastering video marketing for growth. What's in this video:  =========== 0:00 - Is Video Marketing Too Hard for SMBs? 0:27 - Why Video Marketing is Your ONLY Solution Now 0:50 - The Power of Video: SEO & Conversions 1:40 - What Exactly is Video Marketing? 3:22 - Why Video is Crucial for Your Business RIGHT NOW 4:09 - Building Connection & Trust with Video 5:48 - Boosting Online Visibility & Reach with Video SEO 7:17 - Driving Direct Business Results: Leads & Sales 7:59 - Getting Started: Practical Tactics for SMB Owners 8:45 - Production Doesn't Need to Break the Bank 9:44 - The Future of Video Marketing & Next Steps ========== If this video helps you unlock the power of content marketing, please hit the LIKE button 👍 🔔 Turn on notifications so you don't miss our next video on SEO fundamentals! Additional Resources and Related Content:  -Video: 😱 Dominate Google with Video SEO. The TRUTH About Google AI Overviews & Why You NEED Video NOW! 📈, https://youtu.be/mF8t_MjZGLM -Blog post: Video SEO guide blog post, https://www.39celsius.com/easy-video-seo-guide/ -Video: SEO is Dead? WRONG! 🤯 SEO Everywhere and Video is the NEW Secret Weapon! 📈, https://youtu.be/GowbuX00lHk -Blog post, Unlock Video Power for SEO: https://www.39celsius.com/unlock-seo-growth-evergreen-video-and-youtube-shorts-powerhouse/ Looking for personalized guidance to amplify your digital marketing results? 📢 Connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #videomakreting #ContentMarketing #DigitalMarketing #MarketingStrategy #youtubemarketingtips  #OnlineMarketing #marketingtips #temeculawinecountry #temecula #VideoMarketingSeries #SMBVideoGuide #smbmarketing  #Entrepreneur

Tired of making videos that don't get results? 😩 This is Part 2 of our essential video marketing guide, and we're cutting straight to the chase! Learn how to pick the exact video type and style that will convert viewers into paying customers for your specific business goals, so you stop wasting time on the wrong content. What You'll Learn: ➜Aligning Video Types with Business Objectives: Discover how different video formats (Commercials, Social Videos, Explainers, Product Videos, Testimonials) serve various stages of your marketing funnel to drive sales and customer acquisition. ➜Understanding Video Styles: Learn how the tone and messaging of your videos (Lifestyle, Doc-Style, Narrative, Animation) convey your brand's identity and emotional connection. ➜10 Inspiring Content Ideas for SMBs: Get practical, actionable video ideas you can implement today to build trust, educate your audience, and boost engagement (e.g., Behind-the-Scenes, How-To, Live Q&A, Unboxing, FAQ, and more!). Resources & Next Steps: 📺 Watch Part 1: https://youtu.be/nqA3Il1vrbY - if you haven't seen it yet! 📺Unlock Small Biz Profit: Content Marketing Funnel Strategy: https://youtube.com/playlist?list=PLvNERf1ABUcM3M3Qvr4mTmFIIWVb7VYfr&si=ljAQTwZNP-9nLR42 📺YouTube Ads: Target Local Customers NOW with Demand Gen Campaigns: https://youtu.be/r3FrbelUZrw 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🗓️ Book a 15-Minute Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #marketingtips #Temecula #TemeculaWineCountry #VideoMarketing #SmallBusiness #DigitalMarketing #VideoStrategy #ContentMarketing #MarketingTips #SMB #ExplainerVideo  #TobyDanylchuk #39Celsius #39CelsiusWebMarketingConsulting

In this crucial installment of our Content Marketing and SEO series, we pull back the curtain on On-Page SEO, one of the core components of search engine optimization.  ►Subscribe to my channel: https://bit.ly/48VaOre The world of search is rapidly evolving, driven by Artificial Intelligence (AI), with Google AI Overviews (AIOs) and new "answer engines" like ChatGPT reshaping how users find information. Don't believe the "SEO is dead" hype; instead, learn how to adapt your strategy to thrive in this new landscape. We'll explain exactly what On-Page SEO entails and why it's more vital than ever for your website to achieve higher search engine rankings inside AI Overviews. Discover how to optimize the elements directly on your webpages to improve visibility and attract your ideal customers. In this video, you'll learn: -The Evolution of SEO: Understand how AI is transforming search and the rise of zero-click searches and Answer Engine Optimization (AEO). -Content Quality in the AI Era: Why your content needs to be excellent, authoritative, and truly unique. We'll break down Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) and how to achieve them. -Keywords and User Intent: Move beyond simple keyword matching and learn to address the granular questions users are actually asking. Discover the power of long-tail keywords for higher conversion rates. -Optimizing Meta Tags: Craft compelling title tags and meta descriptions that grab attention on the SERP (Search Engine Results Page). -The Power of Headings & Subheadings: Structure your content with H1s, H2s, and H3s to improve readability for users and search engines alike, making your content more likely to be cited in AI Overviews. -SEO-Friendly URLs: Create concise, descriptive URLs that boost user experience and search engine visibility. -User Experience (UX) and Search Intent: Learn how user behavior on your site influences rankings and why a "ranch-style" SEO strategy with robust internal linking can outperform traditional "skyscraper" content. Don't let the complexities of digital marketing hold your business back. This video provides clear, actionable steps to boost your SEO and ultimately generate more sales and profits.

Are you a small business owner feeling invisible online? 😟 You've heard about content marketing and SEO, but it all sounds complicated, right? Don't worry, we're here to break it down! This is video 1 of a series all about content marketing and SEO.  Check out our free guide to dominate your local market: https://www.39celsius.com/dominate-your-local-marketing-with-local-seo/ ►Subscribe to my channel: https://bit.ly/48VaOre In this first video of our series, we'll reveal how content marketing (sharing valuable stuff like blogs & videos) and SEO (getting Google to love your website) aren't just buzzwords – they're your most powerful tools to attract more customers! 💪 You'll learn: -What is Content Marketing? (It's simpler than you think!) -What is SEO? (No techy jargon, promise!) -How Content Marketing & SEO Work Together to boost your online presence and bring in leads without breaking the bank. 💰 -Stop feeling lost in the digital crowd. This video will show you why these two strategies are inseparable for any small business looking to grow online. Let's get your business seen! 👀

Tired of website visitors disappearing without buying? 😩 Discover the easy-to-implement system that plugs the leaks in your marketing funnel and turns curious lookers into loyal, high-value customers!   Learn the crucial first step to start conversations, see a real-world case study of results, and finally get the ROI you deserve from your marketing and advertising spend.  If you sell services or products that require a little more thought before customers purchase, this is the video you NEED to watch. What's In This podcast:  0:00 Introduction & The Marketing Conversion Problem   0:19 Why Website Visitors Don’t Convert   1:01 Who This Strategy Is For   1:21 The 2 Pillars of Digital Marketing   1:28 Step 1: Capture Interest with a Lead Magnet   2:24 Lead Magnet Case Study & Key Takeaway   3:23 Step 2: Nurture Leads Through Email Sequences   4:18 Real-Life Email Sequence Example   5:03 How to Promote Your Lead Magnet on Your Website   5:16 Why Ads Without Lead Magnets Waste Money   5:25 Set Up Ads Only After Building Your Funnel   6:00 Where to Run Ads & How to Track Results   6:25 Audience Targeting Examples from Google Ads   7:18 Smart Advertising & Conversion Tracking Recap   7:35 Case Study: Catering Company Results   8:11 Final Thoughts & Next Steps  

Struggling to get your small business seen online and convert visitors into loyal customers? 📈 You're pouring time and money into marketing, but are you getting real results? This video is for YOU! In this second episode of our Content Marketing & SEO series, we're cutting through the noise and revealing a powerful secret most small businesses miss: The Content Marketing Funnel. 🚀 Think of it as your step-by-step roadmap to online growth. We'll show you exactly how strategically planned content can guide a potential customer from their very first interaction with your business all the way to becoming a raving fan. No more random content creation – every piece will have a purpose! What the Content Marketing Funnel is and why it's crucial for your small business. How to align your content with your customer's "buyer's journey" to meet their needs at every stage. The 3 essential stages of the Content Marketing Funnel (Awareness, Consideration, Decision) and what type of content works best for each. Real-world examples to make the funnel concept crystal clear and actionable for your business. Why focusing on a full-funnel strategy leads to more scalable and cost-effective leads. Stop guessing with your digital marketing! Learn how to attract, engage, and convert your ideal audience by building trust and demonstrating expertise long before they even think about making a purchase. 💪

Is Google AI changing how people find information? YES!  As a small business owner, you need to understand Google AI Overviews (AIOs) and their impact on your website traffic.  This video breaks down what AIOs are, who they’re affecting the most, how they're affecting businesses like yours, and concrete steps you can take right now to adapt, stay visible, and keep customers coming to your site.  No tech jargon, just actionable advice! What's in this video: ==================== 0:00 Intro: Why Website Traffic Is Dropping   0:31 What Are AI Overviews (AIOs)?   1:12 How AIOs Impact Google Search Results   1:52 The Future of Google Search: AIOs Are Permanent   2:06 Zero-Click Searches and Lost Traffic   2:23 Stats: AIOs Causing Clicks to Drop 15–70%   3:00 Real Analytics Showing Traffic Declines   3:45 New SEO Priority: Inclusion in the AIO   4:23 Search Types Most Affected by AIOs   4:47 Branded Searches Still Work   5:15 Why Brand Building Is More Important Than Ever   5:55 SEO Best Practices Still Matter   6:14 Transactional Searches Are Less Affected   6:41 Industry-Specific AIO Impact   7:14 How Small Businesses Can Adapt   7:21 Step 1: Be Cited, Not Just Ranked   8:01 Step 2: Use Schema Markup   8:56 Step 3: Build Topical Authority   9:24 Step 4: Strengthen Your Brand   9:57 Step 5: Diversify Your Traffic Sources   10:27 Local SEO: AIO-Proof Strategy   10:46 Consider Google Ads and Track AIOs   11:14 Video SEO in AIOs   11:32 Final Thoughts: Adapt and Thrive   11:51 Evaluate AIO Impact on Your Site   ==================== Additional resources:  Local SEO series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v This video's research was compiled and summarized with the assistance of Google Gemini. All factual claims and statistics have been traced back to their original human-authored sources, which are listed below. Sources cited for this video:  -Generative Search Is Here - Oneupweb, accessed May 25, 2025, https://www.oneupweb.com/blog/google-ai-overviews-generative-search-is-here/ -How Advertisers Can Adapt to Google's AI Overviews - Basis Technologies, accessed May 25, 2025, https://basis.com/blog/how-advertisers-can-adapt-to-googles-ai-overviews -Semrush Report: AI Overviews' Impact on Search in 2025, accessed May 25, 2025, https://www.semrush.com/blog/semrush-ai-overviews-study/ -Google AI Overviews: New CTR Study Reveals How to Navigate ..., accessed May 25, 2025, https://www.amsive.com/insights/seo/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off/ -How Google's AI overviews are impacting CTRs I Birdeye, accessed May 25, 2025, https://birdeye.com/blog/google-ai-overviews-ctr-impact/ -Google AI Overviews Expanded - Sky SEO Digital, accessed May 25, 2025, -https://skyseodigital.com/googles-ai-overviews-expand-across-key-industries-what-marketers-need-to-know/ -Shocking 56% CTR drop: Google AI Overviews gut MailOnline's traffic, accessed May 25, 2025, https://searchengineland.com/google-ai-overviews-mail-online-ctr-drop-455393 -Understanding the Impact of AI Overviews and How to Respond, accessed May 25, 2025, https://www.conductor.com/blog/ai-overviews-impact/ -AI Overviews Are Impacting Website Traffic—Who's Winning? - Stan ..., accessed May 25, 2025, https://www.stanventures.com/news/ai-overviews-are-impacting-website-traffic-whos-winning-2049/ -Google Explains How AI Overviews Affect Search Reports - Relevant Audience, accessed May 25, 2025, https://www.relevantaudience.com/google-explains-how-ai-overviews-affect-search-reports/ -AI Overview Impact on SEO: How to Thrive Amidst Google's Update - Growth Machine, accessed May 25, 2025, https://www.growthmachine.com/blog/ai-overview-impact-on-seo -AI Overviews expand to over 200 countries and territories, more than 40 languages, accessed May 25, 2025, https://blog.google/products/search/ai-overview-expansion-may-2025-update/ -New Google AI Overviews data: Search clicks fell 30% in last year, accessed May 25, 2025, https://searchengineland.com/google-ai-overviews-search-clicks-fell-report-455498 -Google massively expanding AI Overviews for travel, entertainment - Search Engine Land, accessed May 25, 2025, https://searchengineland.com/google-ai-overviews-expand-travel-entertainment-454863 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #Temecula #TemeculaWineCountry #GoogleAIO #AIO #AIOs #AIOImpact #GoogleAIOverviews #AISearch #SEO #SmallBusinessSEO #SEOTips #ZeroClickSearch #PositionZero #GoogleSearch #ContentMarketing #LocalSEO #BrandBuilding #TrafficDrops #OnlineMarketing #BusinessGrowth #SearchEngineOptimization #GoogleUpdate #MarketingStrategy #SMBMarketing #WebTraffic #DigitalStrategy #MarketingTips

You're pouring your heart into your business, but your digital marketing efforts feel like a black hole? 😩 You're not alone!  Many small and medium-sized business owners struggle with digital marketing mistakes that cost them time, money, and valuable customers. In this video, we're pulling back the curtain on the top digital marketing mistakes that are sabotaging your online results – and more importantly, giving you simple, actionable fixes you can implement right away. No confusing jargon, just clear steps to get your business growing online. You'll discover: -Mistake #1: Lack of a Clear Marketing Strategy. 🗺️ Learn why flying blind without defining your target audience and customer journey is costing you leads. -Mistake #2: Ignoring Website Essentials. 📱 Is your website mobile-friendly? We'll cover crucial technical SEO elements that could be hiding your business from potential clients. -Mistake #3: Poor Content & Promotion. ✍️ Are you creating compelling content? Discover how to create "edutainment" and promote it effectively, including leveraging video marketing. -Mistake #4: Not Building Your Audience. 📧 Why an email list is your most valuable asset and how to truly engage on social media marketing to build lasting relationships. -Mistake #5: Lack of Measurement & Conversions. 📈 Are you tracking what works? Understand the power of marketing analytics, CTAs (Call to Action), and asking for the sale. -Mistake #6: Inconsistency & Avoidance. ⏰ The hidden cost of putting off marketing consistency and why SEO investment is non-negotiable. Don't let common digital marketing mistakes hold your business back any longer! Watch now to identify the pitfalls and start implementing powerful solutions today. Your future customers are waiting!   Additional Resources:  -Fix Your Slow Mobile Site: https://www.39celsius.com/your-slow-mobile-site-is-killing-your-seo-traffic-heres-the-fix-case-study-proof/ -Boost SEO with Internal Linking Now: https://www.39celsius.com/internal-link-building-commonly-overlooked-effective/ -Google Ads Conversion Tracking: https://www.39celsius.com/google-ads-conversion-tracking/ -Double Your Leads Now: https://www.39celsius.com/unlock-the-maximum-profit-potential-hidden-inside-your-google-facebook-campaigns/ -My Local SEO 6-part Video Series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174

Are you navigating the complex terrain of Google Ads and pondering whether to go for a Performance Max campaign or stick with the traditional Search campaign? https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/ Perhaps, considering running both? 🤔💡  ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre Dive into our comprehensive guide tailored for business owners and managers like you, with minimal experience in Google Ads, but eager to propel your business to new heights. Want us to professionally set up your Google Ads, learn more here: https://www.39celsius.com/get-started-google-ads-campaign/ In this video, I will walk you through a detailed comparison of Performance Max versus Search Campaigns. Discover each campaign's strengths, learn how they can complement each other, and make an informed decision that aligns perfectly with your business objectives. 🎯📊 👍 If you find this video insightful, please hit the "like" button, and subscribe. ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation What's in this video: =========== 0:00 Introduction 1:30 What is Performance Max 2:09 Search Campaigns 2:28 Performance Differences 03:20 Differences between the two 3:48 Which Should You Use 4:18 Run Both Together 5:12 Is Cannibalization an Issue =========== 🔍 What You'll Learn: -The innovative approach of Performance Max and its automated reach across multiple Google channels. -The precision and control offered by Search Ad Campaigns, targeting users with high intent. -Performance insights: understanding cost per conversion and conversion rates for both campaigns. -Strategies for combining Performance Max and Search campaigns for a full-funnel marketing approach. -Tips on avoiding cannibalization and optimizing your Google Ads strategy for both new and returning customers. 👍 If you find this video insightful, please hit the "like" button, subscribe for more digital marketing strategies and tips, and don't hesitate to reach out for personalized assistance with your digital marketing needs at [email protected]. 🔗 Useful Links: Full Post Here: https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/ More helpful posts about Google Ads: https://www.39celsius.com/category/search-engine-marketing/ppc/ MARKETING HELP - BOOK A CALL WITH ME: Calendar link: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 💬 Have questions about Google Ads, SEO, or Facebook Ads? Leave a comment below or contact Toby directly. Looking to boost your company’s digital marketing results? Let’s discuss your project! Contact us:  https://www.39celsius.com/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: 951-444-0174 #performancemax #performancemaxvssearch #GoogleAds #SearchCampaigns #PPC #SEM (Search Engine Marketing) #GoogleAdsTips

Tired of digital marketing feeling like it's a waste of time? 😫 This is your ULTIMATE BEGINNER'S GUIDE specifically for local businesses who need to see real results FAST! 🚀 In this video, I break down the essential strategies to attract local customers online within the next 30 days. 🗓️ No more tech jargon – just actionable tactics and explanation you can implement immediately.  Here's what you'll learn: ✅ The real secret weapon of digital marketing for local success. ✅ Simple explanations of SEO, social media, Google Ads, and more! ✅ Organic vs. Paid Marketing: Which is right for YOU right now? 💰 ✅ Direct Response vs. Brand Awareness: Stop making this costly mistake! 🛑 ✅ Search vs. Discovery Marketing: Find customers actively looking AND those who aren't! 👀 ✅ How to effectively market PRODUCTS 🛍️ vs. SERVICES 🛠️ locally. ✅ Your 3 IMMEDIATE ACTIONS to start growing online TODAY! 🌱 What's In This Podcast:  ------------------- 0:00 Introduction 1:26 What is Digital Marketing? 2:05 Why Digital Marketing is Secret Weapon 3:17 Understanding Digital vs. Traditional Marketing 4:35 Diffence Between Strategy vs Tactics 5:26 Core Four - Your Offer 5:46 Core Four - Ideal Customer 5:58 Core Four - Your Message 6:46 Core Four - Where to Find Your Customers 7:26 Organic vs. Paid Marketing: Choosing the Right Approach 11:13 Direct Response vs. Brand Awareness 13:58 Case Study: Direct Response vs Branding Differences 15:47 Search Engine Marketing vs. Discovery Marketing 20:25 Marketing Products vs. Services Online: Key Differences 23:16 First Steps to Digital Marketing Success for Your Business 24:45 Get Help with Your Local Digital Marketing -------------------- Additional Resources:  Loca SEO Video Series: Video 1 - Local SEO: Local SEO: Your Secret Weapon to DOMINATE Local Search (46% of Google Searches!) 🎯, https://youtu.be/iqtmPKXJ7YE Video 2 - How To Optimize Your Google Business Profile, https://youtu.be/aA1881I5NFw Video 3 - Local SEO Secret Weapon: Find EXACTLY What Your Customers Are Googling! (Free Tools Included), https://youtu.be/enNnntSo_mw Video 4 - Unlock the Secret to Local SEO: How to Master Local Citations for Your Business!, https://youtu.be/7itYIJGlbQY Video 5 - Easy On-Page SEO Tips: https://youtu.be/v-beu_f-3fQ Video 6: Best Practices for Managing Reviews:  https://www.youtube.com/watch?v=dw5lmmalLQ -How to use a Demand Gen Google Ads campaign for $10/day to target people on YouTube: https://youtu.be/r3FrbelUZrw -Conversion Tracking, video: https://youtu.be/pjqzBgMXt2I, blog:  https://www.39celsius.com/google-ads-conversion-tracking/ -How to choose the right Google Ads Campaign type, video: https://youtu.be/weiToabf5-Q and blog, https://www.39celsius.com/how-to-choose-the-right-google-ads-campaign-type/ 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🗓️ Book a 15-Minute Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #marketingtips #Temecula #TemeculaWineCountry #digitalmarketing #marketingguide  #smallbusinessmarketingtips #marketingforsmallbusiness #smallbusinessmarketing

Tired of throwing money at digital marketing and seeing zero results? You're not alone! In this video, I break down exactly how to create digital marketing strategies that work for YOUR small business so you can profitably grow your business. With over 20 years of experience, I've helped countless businesses ditch the guesswork and focus on what truly drives sales. We'll cover: 🎯Understanding Your Ideal Customer: Learn how to pinpoint your target audience and tailor your messaging for maximum impact. (00:01:02) 🎯Finding Your Customers Online: Discover where your ideal customers spend their time and how to meet them there. (00:04:15) 🎯Cost-Effective Paid Strategies: Maximize your budget and reach the right people without breaking the bank. (00:05:55) 🎯Measuring and Adjusting for Success: Track your results, optimize your campaigns, and continuously improve your ROI. (00:08:25) 🎯Stop wasting time and money on ineffective marketing. Learn how to create digital marketing strategies that deliver real results!

Are your marketing dollars disappearing? 💸 Learn how to calculate your Customer Acquisition Cost (CAC) and ensure your business is profitable! Discover the secret to making smarter marketing decisions and scaling your business effectively. 🚀 In this video, we'll cover: -What CAC is and why it's your financial GPS 🧭 -The simple formula for calculating CAC (and what expenses to include!) 📊 -Real-world examples of CAC calculations 💼 -Understanding Customer Lifetime Value (CLTV) and why it matters just as much 🤝 -How to use CAC and CLTV together to maximize profits. -How to build a spread sheet to track CAC and CLTV. -How to ensure your CAC decreases as you scale. -Stop flying blind! Learn how to optimize your marketing spend and boost your bottom line. 🎯   Don't forget to track your CAC and CLTV, analyze your data, and optimize your marketing spending.   📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/   Contact us: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #Temecula #TemeculaWineCountry #CAC #CustomerAcquisitionCost #MarketingMetrics #MarketingTips #CustomerLifetimeValue #DigitalMarketing #BusinessGrowth

Is your website invisible on Google? You're losing potential customers every day! In this video, I'll walk you through a simple SEO audit that you can do yourself to uncover hidden ranking killers before your competitors do. We'll cover essential checks, including: - 🔑 Keywords: Are you using the right words on your website so Google understands what you offer? (Think "fresh bread near me" for a bakery!) - 📱 Mobile-Friendliness: Does your website look and function perfectly on smartphones? (Most searches happen on mobile!) - 🔗 Backlinks: Are other reputable websites linking to yours? (It's like getting a vote of confidence from Google!) - ⏱️ Page Speed: How fast does your website load? (Slow sites drive visitors away!) - 📍 NAP Consistency: Is your business name, address, and phone number consistent across the web? (Crucial for local SEO!) - ✅ This simple SEO audit checklist will help you understand how Google sees your website, and identify areas for improvement. Even small tweaks can make a big difference in your search rankings.   Resources Mentioned: -Google Search Console: https://search.google.com/search-console/about -How to Use Google Search Console to Improve SEO: https://www.39celsius.com/4-easy-ways-to-use-google-search-console-to-improve-your-seo/ -PageSpeed Insights: https://pagespeed.web.dev/ -Landing page best practices: https://www.39celsius.com/ppc-landing-page-best-practices-how-to-create-high-converting-landing-pages/ -How to Choose, Find, and Discover keywords for SEO using free tools: https://www.39celsius.com/how-to-choose-keywords-for-seo/ -Case study regarding page speed and organic traffic decline: https://www.39celsius.com/core-web-vitals-mistake-leads-to-50-drop-in-seo-traffic-heres-why/ Local SEO Video Series: -Video 1 - Local SEO: Local SEO: Your Secret Weapon to DOMINATE Local Search (46% of Google Searches!) 🎯, https://youtu.be/iqtmPKXJ7YE -Video 2 - How To Optimize Your Google Business Profile, https://youtu.be/aA1881I5NFw -Video 3 - Local SEO Secret Weapon: Find EXACTLY What Your Customers Are Googling! (Free Tools Included), https://youtu.be/enNnntSo_mw -Video 4 - Unlock the Secret to Local SEO: How to Master Local Citations for Your Business!, https://youtu.be/7itYIJGlbQY -Video 5 - Easy On-Page SEO Tips: https://youtu.be/v-beu_f-3fQ

In this podcast, I'll show you the PPC landing page best practices you need to know to get the most out of your Google Ads campaigns. We'll cover everything from the fundamentals of landing page design to advanced strategies like retargeting and personalization. Here's what you'll learn: The #1 mistake most businesses make on their landing pages ❌ How to write headlines that grab attention and drive action ✍️ The secret to creating calls to action that convert 🧲 Why social proof is essential for building trust 👍 How to optimize your landing page for speed ⚡️ The power of A/B testing 🧪 Advanced strategies to take your landing page to the next level 🚀 Plus: I'll share a real-world case study of how we helped clients increase their conversions by 91%!

Are you using the RIGHT Google Ads campaign type? 🤔 Choosing the wrong campaign type can be a costly mistake and means you could be wasting your ad spend. This video provides a simple, step-by-step guide to understanding the different Google Ads campaign options and selecting the perfect one for your business goals. ✅ I'll also show you a simple table that makes it easy to visually compare campaign types and choose the best one for your needs. Don't miss out – watch now!

SEO is NOT dead, but it's CHANGED... BIG TIME! 😱  If you're not using VIDEO, you're missing out on HUGE opportunities to dominate Google search results. https://www.39celsius.com/easy-video-seo-guide/ Google has changed the rules...again, but I'll show you how to adjust and win.  ►Subscribe to my channel: https://bit.ly/48VaOre In this video, I'll reveal why video is now ESSENTIAL for SEO success and show you exactly how to leverage it to: 🎥Rank HIGHER in Google: Discover how AI Overviews and videos change the game (and how to take advantage!) 🎥Maximize your online presence: Learn how to dominate YouTube AND Google with the SAME video content. 🎥Get MORE views and engagement: Unlock the power of YouTube Shorts, Instagram Reels, and TikTok to reach a wider audience. 🎥Create videos that actually RANK: Find out how to choose the right topics and create content that gets results. What's In This Video: =================== 0:00 - Introduction: Why Video Content is NOW Essential 1:27 - How Video Dominates Google Search Results 2:07 - The Power of Video in AI Overviews and SEO 3:15 - YouTube as the Second Largest Search Engine 4:05 - Maximizing Exposure with Short-Form Video Content 5:11 - How to Get Started with Video Content Creation 5:50 - Tips for Creating Engaging Video Content 6:40 - Conclusion: Start Your Video Marketing Journey Today =================== Plus, I'll give you practical tips and tricks to get started with video, even if you're a complete beginner! Don't get left behind!  Hit that play button and learn how to crush it with video SEO in 2024! 🚀 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #VideoMarketing #DigitalMarketing #SmallBusinessTips #SEOForBeginners #youtubemarketing #Temecula #temeculawinecountry #murrieta #TemeculaSEO

Are you pouring your heart and soul into your business but you aren't seeing the results you deserve?  Sales are slow, customers are MIA, and you're feeling frustrated. ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre The truth is, there's ONE critical mistake that's sabotaging your success... and in this video, I'm revealing exactly what it is and how to fix it! I'll break down: ⭐ The #1 mistake that's COSTING you sales (and it's NOT what you think!) ⭐ Why "stop-and-go" marketing is KILLING your momentum ⭐ How consistent marketing BUILDS a valuable asset (your brand!) ⭐ Real-world examples of how repetition in marketing WORKS ⭐ Plus, I'll share actionable strategies to help you overcome this hidden killer and finally achieve the business growth you've been dreaming of! 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [email protected] 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174 #marketing101 #39celsiuswebmarketing #growyourbusiness #brandbuilding #customerjourney #advertising #tobydanylchuk