PODCAST · business
Torch Talk
by Lindsey Chupp
Torch Talk is the podcast for bold local leaders.Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.
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45
The Continuing Challenges of Leadership
In this episode of Torch Talk, Lindsey Chupp sits down with Shasta Mast, Director of Leadership Holmes County at the Holmes County Chamber of Commerce, to discuss developing leaders, strengthening communities, and building connections that last.Shasta shares the story behind Leadership Holmes County and how the program was created to address a real need: developing confident, capable leaders in a growing but tight-knit community. The discussion walks through what the program looks like in practice, from monthly sessions and leadership-focused discussions to immersive experiences across industries like education, manufacturing, healthcare, and tourism.The conversation also explores the deeper impact of leadership development. Shasta explains how the program helps individuals grow in confidence, expand their perspective, and build relationships that continue long after the program ends. Lindsey and Shasta also dive into the real challenges leaders are facing today, including hiring, generational differences, housing, and maintaining the identity of a community while it continues to grow.In this episode, you’ll hear about:How Leadership Holmes County develops leaders across industries and experience levelsWhy connection and community are essential to effective leadershipThe long-term impact of building a strong peer networkChallenges leaders are facing today, from hiring to workforce expectationsWhy leadership growth requires both learning and actionThis episode offers a practical and community-centered look at leadership development, especially for organizations investing in their people and individuals looking to grow into greater influence.
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44
Turing Insight Into Action
In this episode of Torch Talk, Lindsey Chupp is joined by Julia Kooser for a blaze Business Expo wrap-up, breaking down the key insights, frameworks, and marketing resources shared during the event.The conversation focuses on one of the biggest challenges business owners face today: lack of clarity. Lindsey walks through how many companies are making marketing decisions based on guesswork instead of data, and why that leads to inconsistent results. From there, they unpack the practical checklist shared at the Expo, covering how to evaluate your business across marketing, sales, leadership, and more.They also dive into how to build a marketing strategy that actually works. That includes defining clear goals, understanding your audience, evaluating your current performance, and identifying gaps and opportunities. Lindsey emphasizes that marketing should function like a controlled experiment, not a series of random tactics, and explains how businesses can move toward more predictable, repeatable growth.In this episode, you’ll hear about:Why lack of clarity is one of the biggest marketing challenges businesses faceThe importance of data over “gut decisions” in building strategyHow to determine the right marketing channels based on your goalsEvaluating your current marketing performance and identifying gapsBuilding a repeatable strategy that can scale into new marketsThis episode serves as a practical extension of the blaze Business Expo, designed to help business leaders move from ideas to action with clearer direction and better decision-making.
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43
The Human Side of Leadership
In this episode of Torch Talk, Lindsey Chupp sits down with Misty Fraelich-Clark, Human Resources leader at Hummel Group, for a candid and practical conversation about modern HR strategy, talent acquisition, and building workplaces that truly support people.Misty shares insight from years in the HR field, walking through the biggest challenges organizations are facing today, including attracting top talent, improving retention, and aligning workplace culture with what companies say externally. The discussion dives into interview strategy, brand alignment, leadership development, and the importance of clarity and transparency during hiring.Throughout the episode, Misty emphasizes bringing the “human” back into human resources. She explains why organizations must treat employees as whole people, spiritually, emotionally, physically, and financially, and offers practical examples of wellness initiatives, development programs, and small gestures that build trust and loyalty over time.In this episode, you’ll hear about:Why talent acquisition remains one of today’s biggest HR challengesHow to improve retention through leadership development and recognitionThe importance of brand alignment in hiringPractical interview process tips for attracting the right fitTreating employees as whole people, not just rolesThis episode offers a grounded, real-world look at HR that goes beyond policies and paperwork, focusing instead on culture, care, and intentional leadership inside growing organizations.
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42
Risk Management That Actually Matters
In this episode of Torch Talk, Lindsey Chupp sits down with Seth Buckwalter, President of Whitaker Meyers, for a practical and eye-opening conversation about risk management, insurance strategy, and protecting what matters most in business.Seth unpacks real-world scenarios that many business owners overlook, from special event coverage and cyber threats to employment practices liability, directors and officers insurance, and hired and non-owned auto exposure. Throughout the discussion, he explains how even businesses that “haven’t done anything wrong” can face significant legal and financial risk, and why proactive education is more powerful than reactive damage control.The conversation also explores how independent agents evaluate risk, what business owners should be reviewing regularly, and why policy language and changing operations matter more than most leaders realize. Seth shares candid examples from real claims situations, emphasizing that smart risk management isn’t about fear. It’s about clarity, preparation, and informed decision-making.In this episode, you’ll hear about:Why special event policies and host liquor liability matterThe evolving reality of cyber threats and social engineering fraudHow employment practices liability protects against costly allegationsWhat directors and officers coverage actually doesWhy regular insurance reviews are critical as your business growsThis episode offers a grounded, practical look at the hidden exposures businesses face and how thoughtful planning can help leaders sleep better at night.
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41
Leadership Sucks
In this episode of Torch Talk, Lindsey Chupp sits down with Linda Allison, founder of Allison Management Solutions, for a practical and insightful conversation about leadership, people management, and building strong workplace systems.Linda shares perspective from years of experience working with organizations on HR strategy, team development, and operational structure. The discussion explores common leadership blind spots, hiring mistakes, accountability challenges, and the importance of clarity in expectations. Linda explains why many business issues aren’t actually performance problems, but system problems, and how leaders can address them proactively instead of reactively.The conversation also dives into workplace culture, documentation, difficult conversations, and the discipline required to create consistency inside growing organizations. Linda offers straightforward guidance for leaders who want to strengthen their teams without overcomplicating the process.In this episode, you’ll hear about:Why structure and clarity prevent bigger people problems laterCommon hiring and onboarding mistakes leaders makeThe role documentation plays in accountabilityHow to approach difficult employee conversationsPractical ways to build consistency inside your organizationThis episode is a grounded, no-nonsense look at leadership and management systems, especially for business owners who know their people matter but aren’t sure where to tighten the process.
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40
Measuring & Managing a Sales Team
In this episode of Torch Talk, Lindsey Chupp sits down with Jordan Mullet, sales leader and trainer with Sandler by the Ruby Group, for a practical and candid conversation about what it really takes to build a high-performing sales team.Jordan breaks down why many business owners struggle with sales performance and where they often focus on the wrong metrics. He explains the difference between leading indicators and lagging indicators, why tracking behaviors matters more than obsessing over revenue, and how clarity around numbers creates accountability without creating chaos. The discussion walks through goal-setting strategies, including baseline and “brass ring” targets, and why salespeople must have ownership in setting their own numbers.The conversation also dives into the emotional side of sales. Jordan emphasizes the importance of emotional maturity, self-regulation, and stability in both leaders and sales teams. He shares why sales can be “violently emotional,” how leaders set the tone for the team, and why emotional intelligence (EQ) often matters more than IQ in long-term performance.In this episode, you’ll hear about:The difference between leading and lagging sales indicatorsHow to set meaningful, behavior-based sales goalsWhy emotional maturity impacts revenueBuilding a repeatable sales process instead of relying on talent alonePractical steps for assessing and strengthening your sales systemThis episode offers a direct, actionable look at sales leadership, especially for business owners ready to move beyond frustration and build systems that create consistent, measurable growth.
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39
The 6 Types of Working Genius
In this episode of Torch Talk, Lindsey Chupp sits down with Deanna Nichols-Stika, Director of Branches Institute, to explore the Working Genius framework and how it helps leaders build stronger, more aligned teams.Deanna breaks down the Six Types of Working Genius — Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity — and explains how the assessment focuses on productivity and energy rather than personality. The conversation walks through how individuals can identify what truly brings them joy and momentum in their work, where frustration tends to show up, and why those distinctions matter for both personal growth and team effectiveness.The discussion also dives into how Working Genius applies at the team level. Deanna explains the three stages of work, how to identify gaps in a team’s workflow, and how leaders can use a team map to diagnose breakdowns in recent projects. From hiring decisions to communication friction, the framework offers practical language for understanding invisible tensions and aligning people to roles where they can thrive.In this episode, you’ll hear about:The six types of Working Genius and how they functionWhy productivity style matters more than personality labelsHow to identify gaps within a team’s workflowUsing team mapping to improve hiring and role alignmentBringing clarity to workplace friction and communication differencesThis episode offers a practical look at team development for leaders who want clearer alignment, healthier collaboration, and stronger results inside their organizations.
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38
Authentic Purpose
In this episode of Torch Talk, Lindsey Chupp sits down with Dan Owolabi, leadership expert, author of Authentic Leadership, and keynote speaker for the blaze Business Expo, for a deep conversation about authentic purpose, clarity, and building organizations that last.Dan shares how Authentic Leadership grew from a timely book release into a globally recognized message read by executives, world leaders, and MBA programs. From there, the conversation shifts into the core idea behind his Expo keynote: authentic purpose. Dan explains the difference between authentic purpose and artificial purpose, why many businesses stumble into success without a strategy, and how clarity allows leaders to engineer impact instead of chasing trends.The discussion walks through practical elements leaders can assess inside their organizations, including purpose, pace, employees, customers, and execution. Dan unpacks how founder temperament shapes company culture, why alignment matters, and how understanding your ideal customer creates sustainable growth. He closes with a powerful analogy about running a business as “beef” or “baby,” challenging leaders to decide whether they’re extracting value or investing for long-term impact.In this episode, you’ll hear about:The difference between authentic purpose and artificial purposeHow clarity eliminates unnecessary decisionsWhy founder temperament affects company pace and cultureMeasuring purpose through employee engagement and customer alignmentThe “beef or baby” analogy and what it reveals about your businessThis episode offers a thoughtful and practical look at leadership rooted in clarity, conviction, and long-term thinking. This is for leaders who want their business to outlast them.
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37
Right Person, Right Job
In this episode of Torch Talk, Lindsey Chupp sits down with Cortney Christian, Client Relationship Support at Fierce Creative Solutions, for an honest conversation about growth, feedback, and finding the right seat on a team.Cortney shares her journey into Fierce, starting in a social media coordinator role without deep experience and learning quickly through hands-on creation, feedback, and daily iteration. She opens up about the challenge of balancing creative direction, client expectations, and internal standards, and what it was like to receive and process hard feedback in a fast-moving environment.The conversation then shifts to a pivotal leadership moment: evaluating strengths, weaknesses, and making a role change. Lindsey and Cortney walk through what it looks like when leadership identifies a better fit for someone inside the organization and approaches that conversation with clarity and respect. They discuss the importance of intentions, cultural fit, and how “right person, right seat” isn’t just a slogan but a process that requires honesty and trust.In this episode, you’ll hear about:Navigating feedback in creative rolesBalancing client expectations with internal standardsThe emotional side of role transitionsWhat “right person, right seat” looks like in practiceHow strengths can be uncovered through honest leadership conversationsThis episode offers a candid look at internal team development, especially for leaders trying to retain strong people while helping them move into roles where they can truly thrive.
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36
Stories of Community
In this episode of Torch Talk, Lindsey Chupp sits down with Katie Koglman and Megan Wilson from United Way of Wayne and Holmes Counties for an in-depth conversation about community impact, nonprofit leadership, and what it really looks like to support people behind the scenes.Katie, the CEO, and Megan, the Marketing and Development Coordinator, walk through how United Way operates locally, why every community’s needs are different, and how their small team works across Wayne and Holmes counties to connect people with real resources. They share candid insight into leading a nonprofit, fundraising challenges, misconceptions about where donations go, and the responsibility that comes with being a community connector.The conversation brings United Way’s work to life through real examples, from emergency housing support and lead remediation to the 2-1-1 helpline and Dolly Parton’s Imagination Library. Katie and Megan also talk about prevention-focused solutions, collaboration with other organizations, and why flexibility matters when serving families in crisis.In this episode, you’ll hear about:How United Way supports education, housing, health, and basic needs locallyWhat nonprofit leadership looks like behind the scenesThe realities of fundraising and community misconceptionsWhy prevention is a smarter long-term investmentHow collaboration drives meaningful local impactThis episode offers a grounded look at community leadership and the everyday work that helps families, businesses, and neighborhoods move forward together.
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35
When Business is a Mission
In this episode of Torch Talk, Lindsey Chupp sits down with Ty Meyer, founder of Promotion Therapy, for an honest conversation about servant leadership, family-first values, and what it really takes to build a healthcare business that puts people before profit.Ty shares his journey into physical therapy, shaped by early injuries, a love for science, and lessons learned growing up in a family-run Dairy Queen business. He walks through his career path, from hospital leadership to launching Promotion Therapy during a busy season of family life, choosing steady, values-driven growth over rapid expansion and heavy debt.The conversation dives deep into the realities of healthcare, including navigating insurance limitations, serving patients who need more care than coverage allows, and why Ty often chooses to help people even when it doesn’t make financial sense. He also opens up about leadership challenges, including conflict, staffing, flexibility, and carrying the weight of payroll during uncertain times like COVID.Throughout the episode, Ty emphasizes faith, humility, and service as the foundation of his leadership, along with the importance of flexibility for employees and building a culture where people feel supported both at work and at home.In this episode, you’ll hear about:Why Ty chose physical therapy and a service-based careerLessons learned from family business and early leadership experiencesBuilding Promotion Therapy with slow, intentional growthBalancing faith, family, and business decisionsNavigating healthcare challenges while doing what’s right for patientsLeading with flexibility, humility, and long-term perspectiveThis episode offers a thoughtful, grounded look at leadership that prioritizes people, purpose, and integrity, both inside and outside the clinic.
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34
Catalyst for Change
In this episode of Torch Talk, Lindsey Chupp sits down with Samira, President of the Wooster Area Chamber of Commerce, for an in-depth conversation about leadership, community, and what it looks like to serve local businesses through seasons of growth and crisis.Samira shares her career journey, from leaving a full-time marketing role to take a part-time position at the Chamber, working multiple jobs to make it work, and eventually stepping into the president role during the height of the pandemic. She reflects on the uncertainty of that season, the responsibility she felt toward local businesses, and the moments that solidified her commitment to the Chamber’s mission.The conversation highlights how the Chamber pivoted during COVID to support businesses, from grants and webinars to creative initiatives that kept doors open. Samira also walks through the programs the Chamber offers today, including Loyal to Local, Leadership Wooster, Manufacturing Day, Lemonade Day, workforce support, and community events that connect residents, businesses, and future leaders.Throughout the episode, Samira emphasizes collaboration, adaptability, and the power of showing up for your community, even when the path forward isn’t clear.In this episode, you’ll hear about:Samira’s nontraditional path into Chamber leadershipTaking on the president's role during the pandemicHow the Chamber supported businesses through the crisisPrograms that encourage local spending, workforce development, and youth entrepreneurshipWhy connection and community matter for long-term growthThis episode offers a thoughtful look at leadership rooted in service, and the quiet, consistent work that helps communities thrive.
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33
Discipline Over Motivation
In this episode of Torch Talk, Lindsey Chupp sits down with Craig Nolletti, owner of The Warehouse Gyms, for a wide-ranging conversation about entrepreneurship, discipline, and building a business rooted in consistency and long-term thinking.Craig shares how his journey started in fitness at a young age, eventually leading him to open multiple gyms across Ohio. He walks through the evolution of his business, from running CrossFit gyms alongside a full-time job to transitioning fully into a 24/7 gym model designed around accessibility, quality equipment, and member experience. Throughout the conversation, Craig explains how every decision he makes is guided by a simple question: what would he want as a customer?The discussion also dives into leadership and business realities, including hiring carefully, charging what your business is worth, acting on gut instinct, and building something that can function without the owner being present every day. Craig offers candid advice for business owners who feel stretched thin, especially when it comes to health, discipline, and taking care of their bodies with the same seriousness they give to their work.In this episode, you’ll hear about:How Craig built and scaled The Warehouse Gyms across multiple locationsWhy the 24/7 gym model works for both members and ownersThe importance of acting on instinct and learning through mistakesWhy business owners must treat their health as non-negotiableBuilding a business that can grow beyond the founderThis episode offers a practical, no-nonsense look at business ownership, personal discipline, and creating something that lasts, both inside and beyond the gym.
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32
Walking with Families After Adoption
In this episode of Torch Talk, Lindsey Chupp sits down with Larry Yoder, co-executive director of Pure Gift of God, to talk about adoption, foster care, and the long-term support families need beyond the moment a child comes home. Larry shares both his personal connection to adoption and the story behind Pure Gift of God, an organization created to remove financial barriers and provide ongoing resources for adoptive and foster families.The conversation explores the realities many families face after adoption, including trauma, behavioral challenges, and the need for community and education. Larry explains how Pure Gift of God has expanded its mission over the years, from adoption grants to support groups, parent training, therapy services, and the Halo intensive program that equips both parents and children with tools to heal and grow together.Larry also walks through the different adoption paths, including domestic infant adoption, foster-to-adopt, and international adoption, offering practical insight into costs, timelines, and common misconceptions. Throughout the episode, he emphasizes that adoption is not a one-time event, but a lifelong journey that requires support, patience, and a willingness to learn.In this episode, you’ll hear about:The mission and evolution of Pure Gift of GodWhy adoption support is just as crucial after placementTrauma-informed parenting and the Halo programThe realities of foster care and adoption in OhioHow families can find help, community, and resourcesWays individuals and businesses can support adoptive and foster familiesThis episode offers an honest, compassionate look at adoption and foster care and a reminder that no family should have to walk that journey alone.
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31
Stone & Strategy
In this episode of Torch Talk, Lindsey Chupp sits down with Rick Mast, founder of Casa di Sassi, to talk about what it really looks like to build a manufacturing business rooted in craftsmanship, relationships, and long-term thinking. Rick shares the full story behind Casa di Sassi, from his early days in the stone veneer industry to launching his own company, acquiring Casa di Sassi, and eventually building a state-of-the-art production facility in Apple Creek.Rick explains how Casa di Sassi blends natural stone artistry with precision manufacturing, including how profiles are developed, why real stone is still central to the process, and what goes into sourcing materials through hands-on “rock hunts.” He also walks through how the company balances timeless design with subtle shifts in trends, while staying focused on quality over quick wins.The conversation dives into leadership and scale, including how Rick has intentionally built a team that doesn’t rely on him day to day, the role of automation in growing without constantly adding staff, and why morale, trust, and strong customer relationships matter more than titles or control. Rick also shares his perspective on integrity, handling mistakes, and building partnerships that last beyond transactions.In this episode, you’ll hear about:How Casa di Sassi grew from a small venture into a national stone veneer manufacturerWhy real stone, craftsmanship, and design discipline still matterThe role of automation and efficiency in sustainable manufacturing growthBuilding a leadership team that makes the business resilientWhy long-term relationships define success more than short-term gainsThis episode offers an honest look at manufacturing, leadership, and what it takes to build a business designed to last.
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30
Ask The Right Questions
In this episode of Torch Talk, Lindsey Chupp sits down with David Beasley, recently retired Goodyear executive and Chair of C12 Northeast Ohio, for a thoughtful conversation about leadership, faith, and purpose in the marketplace. After nearly 40 years with Goodyear Tire & Rubber Company, David reflects on the lessons learned from a long corporate career and how those experiences shaped the work he’s doing today with business owners.David shares his journey from starting in tire sales to leading the North American truck tire business, including the pivotal season he spent in China that challenged him personally, professionally, and spiritually. That experience reshaped how he viewed leadership, success, and what it means to serve God through work, not just after retirement.The conversation explores the loneliness many business owners feel, the importance of peer relationships, and how C12 creates space for honest conversation, accountability, and action. David also explains how strategic planning, mission, vision, and values play a role in long-term business health, especially for faith-based leaders.In this episode, you’ll hear about:David’s career journey and leadership lessons from GoodyearHow faith and business can be integrated, not separatedWhy business owners often feel isolated and how peer groups helpThe role of strategic planning, mission, and core valuesWhat success looks like when people matter more than resultsThis episode offers a grounded, encouraging look at leadership that prioritizes people, purpose, and long-term impact, both inside and outside the workplace.
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29
Core Value Culture
In this episode of Torch Talk, Lindsey Chupp sits down with Holly Simms, Director of Quality and Distribution at CrowWorks, for an in-depth conversation about growth, adaptability, and building strong teams inside a fast-moving manufacturing business.Holly shares her non-linear career path, from sports management and event operations to holding six different roles at CrowWorks over seven years. She walks through how each role shaped her leadership style and gave her a deeper understanding of operations, client experience, and quality control inside a growing organization.The conversation dives into what it takes to scale a company without losing culture. Holly explains how CrowWorks uses clear core values, open communication, and flexibility to support team members, especially in an environment where change is constant. She also offers practical insight into hiring for adaptability, managing change fatigue, and creating systems that support both people and performance.In this episode, you’ll hear about:Holly’s career evolution across multiple departments at CrowWorksWhy adaptability and curiosity are essential in growing businessesHow core values guide hiring, feedback, and team cultureBalancing structure and flexibility in operations and leadershipWhat small, people-first practices make a big difference for teamsThis episode is a thoughtful look at leadership inside a changing organization, and a reminder that growth doesn’t require a perfect plan, just a willingness to learn, adapt, and invest in people.
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28
Blaze 2026
In this episode of Torch Talk, Lindsey sits down with Julia Kooser, Director of Client Success, to unpack what the Blaze Network is and why it matters heading into 2026. Blaze isn’t another marketing trend or side project. It’s the educational and connection-driven hub behind Fierce, built to support business owners and leaders beyond execution alone.The conversation walks through how Blaze brings education, community, and practical tools together in one place. Julia breaks down each part of the network, how they connect, and what business owners can expect in the year ahead as Blaze continues to grow.In this episode, you’ll hear about:What the Blaze Network is and why it existsHow Torch Talk fits into the bigger Blaze ecosystemMonthly Spark Sessions and their focus on actionable learningIgnite Insights and why print and digital education still matterHow Blaze is creating real connections among local business leadersWhat’s coming next, including the Blaze Business Expo in 2026This episode offers a behind-the-scenes look at how Blaze is designed to support growth, learning, and leadership for businesses at every stage.
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27
End of the Year Wrap Up
In this special “Fierce Wrapped” episode of Torch Talk, Lindsey Chupp sits down with Julia Kooser, Director of Client Success, to unpack what really changed in marketing this year. They talk honestly about the shifts business owners are feeling, especially as platforms evolve faster and traditional tactics don’t always perform the way they used to.The conversation covers how Fierce has adapted its strategy in real time, what’s working across client accounts, and what leaders should be paying attention to as they plan for 2026. From advertising and SEO to social and email, this episode focuses on clarity, consistency, and staying grounded in the middle of constant change.In this episode, you’ll hear about:How Google Ads and Meta are leaning further into automation and broader targetingWhy marketing can feel less predictable, and how to adaptSEO volatility, algorithm changes, and the growing role of AIWhy short-form video and authentic content still perform bestInstagram and Pinterest acting more like search platformsThe “two C’s” for 2026: consistency and cohesivenes
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26
Converting a Christmas Hater
In this special Christmas edition of Torch Talk, Lindsey gathers members of the Fierce Creative Solutions team, Ash, Taylor, and Ashley, for a hilarious, cozy, and surprising conversation about all things Christmas. This episode involves decorating timelines to favorite movies, childhood nostalgia, chaotic work parties, and one teammate who isn’t fully sold on Christmas.Listen as they dive into their holiday traditions, including November-1st decorating, Christmas Eve rituals, red-and-green snack nights, and the universal struggle of managing December’s overloaded calendar. Lindsey shares how Christmas changed for her once she became a parent, while Taylor and Ash defend their Christmas-crazy tendencies. Meanwhile, Ashley explains her very specific rules for when Christmas music is allowed and why she refuses to join the early-decorating movement.The team also swaps stories about past work Christmas parties, gift-giving hits and misses, and what employees actually appreciate most from employers during the holidays.In this episode, you’ll hear:• Why Christmas means something different for each person on the team• The debate over when Christmas decorating should officially begin• Holiday tradition ideas, from nostalgic to brand-new• Stories of memorable workplace Christmas parties, fun and uncomfortable alike• What employees genuinely value at the end of the year• The challenge to convert Ashley into a true Christmas loverEqual parts heartwarming and hilarious, this episode captures the joy, chaos, and connection that make the holidays meaningful, at work and at home.
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25
Hard Work Pays Off
In this episode of Torch Talk, Lindsey sits down with Ben Nichols, a 22-year-old photographer whose career has already stretched from Ohio high school gyms to NCAA arenas, NFL sidelines, and even a future climb up Mount Everest. Ben shares the wild, unexpected, and deeply driven journey behind Wayne County Sports, his rapidly growing media brand that reaches millions each year.Ben opens up about launching his first sports page in high school, getting his start shooting games during Army basic training, and the break that changed everything: an invitation to photograph at Murray State University. Since then, his work has taken him across the country and connected him with top athletes, including Travis Hunter, whose engagement photos catapulted Ben onto a national stage.In this episode, you’ll hear:• How a $175 pawn shop camera sparked a career in sports media• The moment a single college photographer gave Ben his first real shot• What it’s like to shoot NCAA tournaments, Colorado football, and high-profile athletes• How Ben built a mentoring community of more than 40 young photographers• The local impact of Wayne County Sports — and why he believes the spotlight belongs on the kids• Why his next chapter includes a Mount Everest climb and a documentary on school violenceThrough humor, honesty, and relentless hustle, Ben shares how grit, gratitude, and faith shaped every step of his story.
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24
From Dairy to Discipleship
In this powerful episode of Torch Talk, Lindsey sits down with Caleb Carpenter, Worship Pastor at Mennonite Christian Assembly, to talk about the long, winding, deeply personal road that led him into ministry. Caleb opens up about his years working at a local dairy plant, the struggles in his marriage, and the moment that brought him to rock bottom and straight into a life-changing encounter with Christ.Caleb shares how the Holy Spirit transformed his life, his marriage, and his purpose, shifting him from a 12-year career in the dairy industry to full-time ministry. He talks candidly about sin, repentance, healing, Scripture, and the unmistakable peace that marked his turning point. From learning guitar on the fly to stepping into leadership roles he never expected, Caleb’s story is a raw and honest look at God’s power to rebuild what feels broken.In this episode, you’ll hear:• How Caleb went from “planning to work at the dairy forever” to becoming a worship pastor• The moment of surrender that changed his marriage, his mindset, and his future• What Scripture and discipleship taught him about leadership, humility, and purpose• The role of worship, community, and service in his spiritual growth• Why he believes true transformation can only come from the Holy SpiritThis episode is a testimony to redemption, calling, and the everyday courage it takes to follow where God leads.
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23
The Fierce Team Takeover
In this special takeover episode of Torch Talk, Julia Kooser, Fierce's Director of Client Success, steps in for Lindsey and takes listeners inside the departments that power Fierce Creative Solutions. This episode reveals the real conversations, collaboration, and problem-solving that happen behind the scenes every day, from digital strategy and SEO to copywriting, creative production, project management, and operations.Julia sits down with team members across Fierce, Ash, Ashley, Vinny, Garrett, Lainey, and Rachel, to talk about what client success really looks like. They discuss adapting campaigns based on CRM feedback, creating authentic content, navigating on-site client training, setting expectations, managing deadlines, and how each department works together to support the client experience from start to finish.In this episode, you’ll hear:• How digital, creative, and content teams translate client goals into measurable results• Why on-site visits create better understanding, stronger relationships, and more authentic content• How project management keeps timelines, communication, and deliverables aligned• The role of operations in building systems, hiring well, and maintaining the Fierce culture• Real examples of collaboration, healthy tension, and continuous improvementThis candid, team-driven episode showcases the heartbeat of Fierce: clear communication, shared purpose, and a unified commitment to client success.
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22
Clarity, Energy, Courage, and Productivity
In this episode of Torch Talk, Lindsey sits down with Kevin West, executive coach, founder of Invisible Insights, and member of the Forbes Coaches Council. They discuss the deeper, often unseen work that drives leadership, growth, and transformation.Kevin breaks down the ideas behind his coaching philosophy, including why every epiphany requires a strategy, how leaders can manage attention instead of time, and why clarity unlocks the energy and courage needed for change. He also shares real examples from coaching CEOs and business owners across the country, showing what it takes to scale a company without losing control or losing yourself in the process.In this episode, you’ll hear:• How Kevin approaches new levels in life and business• Why attention management matters more than time management• The danger of leading through manufactured energy• How leaders can avoid getting stuck in the first pivot• The five focal points every business owner needs: clarity, energy, courage, productivity, and influence• Why delegating your “have-to-do” list is essential for growthPacked with clarity, candor, and practical frameworks, this conversation offers a roadmap for leaders who want to step into their next level without burning out or dragging the wagon alone.
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21
Know your Customers, Know your Marketing
In this Torch Talk episode, Lindsey sits down with Leah Keim, who shares what it’s like to grow and evolve inside a family business, Country Roofing and Exteriors, alongside her brothers, Aaron and Ruben. Leah opens up about her journey from corporate marketing into a smaller, fast-paced environment where every team member wears many hats and impact is immediate.She reflects on how the company has grown from a small roofing crew into a full-service exterior business, and how her marketing background helped shape its identity. Leah also talks candidly about the balance between work and motherhood, the flexibility that comes with a family-run business, and the lessons learned from watching her brothers build something lasting from the ground up.In this conversation, Leah shares insights on: • Bringing structure and process into a growing small business • The power of rebranding and clear communication with customers • Balancing motherhood with leadership • Why small businesses have a unique, tangible impact on people’s lives • The value of working alongside family, and learning from each other’s strengthsAs Leah puts it, “You put some of your own heart into it… seeing the fruits of that is really special.”It’s a grounded, honest conversation about growth, grace, and finding purpose in both work and family.
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20
A Home for Memories
In this episode of Torch Talk, Lindsey sits down with Sandi Stoltzfus, owner and venue coordinator of Winesburg Farm, one of Ohio’s most picturesque wedding destinations nestled in the heart of Amish Country. What began as a family project has grown into a breathtaking venue known for its beauty, warmth, and personal touch.Sandi shares the story behind restoring the 200-year-old farmhouse and 180-year-old barn, turning them into a space where couples can relax, celebrate, and feel completely at home. With her simple but powerful approach of listening deeply, caring personally, and executing with excellence, Sandi and her family have created more than just a venue. They’ve built a place that celebrates love, legacy, and connection.In this episode, you’ll hear: • The story behind transforming Winesburg Farm into a modern yet timeless wedding venue • How Sandi blends tradition, family, and hospitality to make each celebration unique • What it’s like to run a business as a family, and make it stronger in the process • The moments and memories that remind her why she loves what she does • How local collaboration keeps Holmes County’s creative community thrivingIt’s a heartfelt look at what happens when passion meets purpose and how one family turned a historic farm into a place where people feel seen, celebrated, and loved.
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19
Networking & Building Relationships
In this episode of Torch Talk, Lindsey sits down with Drew Gooding, financial advisor and certified financial planner with Edward Jones, to talk about how real success in business is built on relationships, not transactions. Drew shares the lessons, mentors, and moments that shaped his relationship-first approach to business and life, from shadowing mentors as a college student to leading his own financial practice in Millersburg.He opens up about starting his career during the pandemic, learning to build trust virtually, and why empathy and curiosity matter more than ever in a field built on money and emotion. Drew also offers honest advice for young professionals finding their path, the power of mentorship, and what it means to serve people before selling to them.In this episode, you’ll hear: • How Drew built his business through trust, consistency, and genuine care • The mentors who shaped his leadership and perspective • The balance between financial planning and emotional intelligence • What younger professionals should ask before choosing a career • Why leading with empathy changes everything at work and at homeThis conversation is a reminder that the best businesses and the best leaders start with relationships.
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18
What Matters to Gen Z Employees
In this episode of Torch Talk, Lindsey sits down with two members of the Fierce Creative Solutions team, videographer and photographer Garrett, and SEO specialist Vinny, for a candid, behind-the-scenes conversation about work, growth, and figuring things out in your 20s.Garrett and Vinny share what they’ve learned in their first years at Fierce and how work, life, and learning look a little different for their generation. The conversation dives into what it’s like to work in a fast-paced agency, how to balance high standards with personal growth, and why failure isn’t the opposite of success. It’s part of it.In this episode, you’ll hear: • What it’s really like working in marketing straight out of college • Lessons learned from early mistakes (and drone malfunctions) • How teamwork, communication, and flexibility shape company culture • The generational shift in how young professionals define success • What employers should know about leading and motivating Gen Z teamsIt’s a real, funny, and insightful look inside agency life from two voices learning what it means to build careers with curiosity, courage, and humility.
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17
Be Who They Need You to Be
In this episode of Torch Talk, Lindsey sits down with Rick Geiser, a teacher, co-athletic director, and head girls’ basketball coach at Waynedale High School, to talk about leadership that lasts far beyond the court. With more than 30 years of experience in teaching and coaching, Rick has built a culture grounded in consistency, accountability, and care.From implementing “RFD” (Run From Drama) as a team core value to helping players see their worth beyond wins and losses, Rick shares how relationships form the foundation of every successful classroom, team, and community. He also discusses the power of feedback, celebrating growth, and creating a space where both coaches and students can learn through failure.In this episode, you’ll hear: • Why strong relationships are the key to effective leadership • How Rick helps players see value in themselves, and in others • The role of culture in reducing drama and building unity • How he teaches students to embrace feedback and accountability • The leadership lessons that extend beyond sports and into everyday lifeIt’s a conversation full of heart, humor, and hard-won wisdom from a leader who’s shaped generations of students and athletes through purpose, patience, and positivity.
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16
Values in Action
In this episode of Torch Talk, Lindsey sits down with Wes Keim, owner and CEO of Grand View Exteriors, to talk about the highs, lows, and lessons of building a business from scratch. Wes shares how trial, error, and resilience shaped his path as an entrepreneur, from staining gazebos at 19 to leading a growing exterior systems company today.Wes opens up about early mistakes that taught him lasting lessons, the leap from roofing coatings to full exterior systems, and why setting values early on makes all the difference in business growth. He also dives into personal development, the importance of thinking time, and how leaders can avoid letting money or busyness become their guide.In this episode, you’ll hear: • How Wes transitioned from side jobs to running a full-time company • Lessons from mistakes that shaped his leadership style • Why values and not profits should guide decision-making • How personal growth fuels professional growth • The role of vision and authenticity in leading a teamIt’s an honest, practical, and inspiring conversation for leaders who want to grow businesses with purpose and bring their best to the table every day.
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15
Stepping Stones to Success
In this episode of Torch Talk, Lindsey sits down with real estate professional Joe Chupp to talk about what it really takes to succeed in a tough, fast-changing market. With a background in construction, development, and investment, Joe brings more than 25 years of hands-on experience to the table, and he’s not afraid to roll up his sleeves for his clients.Joe shares how grit, connections, and a willingness to “knock on doors” have shaped his approach to real estate. He also offers candid advice for business owners considering investing in property, and for young buyers trying to break into today’s market.In this episode, you’ll hear: • Why every step of Joe’s career, from plumbing ditches to development projects, prepared him for real estate • How he built early success by leaning on his network and embracing awkward conversations • The unique challenges and opportunities for business owners who buy vs. lease • Advice for first-time buyers trying to save and strategize in today’s market • What’s next as Joe builds the Chupp Group for the next generation of clientsIt’s a conversation packed with practical advice, honest stories, and a look at the persistence it takes to thrive in real estate and business today.
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14
GenZ, College, and Kim K’s Earrings
In this episode of Torch Talk, Lindsey sits down with Aubrey and Chloe. They are both former Fierce Creative Solutions interns who’ve grown into part-time roles on the team. In this episode, they discuss learning the ropes of social media and photography to navigating feedback, generational differences, and future career plans. They share what it’s really like to step into the world of marketing as Gen Z professionals.This candid conversation covers everything from the surprises of agency life to the importance of internships that actually teach you something. You’ll also hear their advice for high school and college students considering a career in marketing and their take on how younger employees want to be led, supported, and challenged.In this episode, you’ll hear: • What Aubrey and Chloe learned from their first year at Fierce • Why internships matter and what makes them meaningful • Gen Z’s perspective on feedback, anxiety, and expectations at work • How behind-the-scenes teamwork makes client results possible • What young professionals wish leaders understood about their generationIt’s an honest, funny, and insightful look at the next generation of marketers and the leaders they’re becoming.
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13
Spilling the Tea on Marketing
In this episode of Torch Talk, Lindsey sits down with Sarah Mast, marketing director, strategist, and storyteller, whose career path has spanned customer service counters, retail floors, product development teams, and digital strategy boards. From her early days in dental offices and banking to leading marketing at QSI, Sarah’s journey shows how every role can shape a bigger picture.Sarah shares how going back to school in her mid-twenties reshaped her career, what she’s learned about balancing education with motherhood, and why marketing is about more than tactics. It’s about connecting with people. The conversation also dives into the rapid changes in digital marketing, the role of AI, and what younger professionals should know before jumping into the field.In this episode, you’ll hear: • How each step of Sarah’s career, from customer service to director, built her marketing perspective • What it’s like to pursue higher education while raising a family • Why TikTok and Pinterest matter in today’s marketing mix • The impact of AI on search, content, and consumer behavior • Sarah’s advice for young professionals entering the marketing worldThis is a candid, insightful conversation about resilience, creativity, and the career paths that don’t always look straight, but lead exactly where you’re meant to go.
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12
1 out of 100
In this episode of Torch Talk, Lindsey sits down with Bob Bennett, founder of Farsight Management and a nationally respected expert in indoor air quality. With more than 30 years of experience and over 6,000 inspections under his belt, Bob shares the story of how he launched his company at age 45, built it on education and integrity, and has kept it thriving for 25 years.From mold and lead paint to asbestos and volatile organic compounds, Bob explains the science of healthy buildings and why reputation, training, and relentless learning matter as much as technical skill. He also opens up about the challenges of entrepreneurship, the lessons that come with longevity, and the unusual “bat guano” case he’ll never forget.In this episode, you’ll hear: • What it takes to survive and grow in a high-stakes, highly technical industry • Why education and training are the foundation of Bob’s success • How to balance risk, costs, and integrity as a business owner • Stories from the field, including some of the wildest inspections • Bob’s advice for every homeowner buying a houseIt’s a conversation packed with wisdom, science, and practical lessons for leaders who want to build businesses that last.
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11
Motherhood and Marketing
In this special episode of Torch Talk, Lindsey hands the mic to her four daughters, Payton, Caity, Eden, and Kensington, for a candid, funny, and surprisingly honest conversation about life with a mom who runs a growing marketing agency.From coffee habits and shared calendars to mission trips, middle school fears, and pretending to work at the Fierce Creative Solutions office, the Chupp kids share their unique perspective on what it’s like behind the scenes of business ownership. And Lindsey? She’s not afraid to answer a few tough (and slightly uncomfortable) questions of her own.In this episode, you’ll hear: • How the kids describe what Fierce Creative Solutions does • The perks (and challenges) of having a business-owning parent • Family traditions, road trip survival strategies, and summer highlights • What each daughter dreams about for the future • Why teamwork at home matters as much as teamwork at workIt’s a mix of heartfelt moments, lighthearted banter, and plenty of laughter - proof that business and family might be messy, but they can be a whole lot of fun, too.
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10
AI & the Realities of Digital Marketing
In this episode of Torch Talk, Lindsey sits down with the Fierce Creative Solutions digital team: Vinny (SEO), Ashton (PPC), and Ashley (copywriting & email marketing). Together, they pull back the curtain on what it’s really like to manage digital marketing in a world where platforms, algorithms, and AI are changing by the week.From debating Google’s Gemini search to sharing their love–hate relationship with AI tools, the team gets candid about the challenges and wins of helping clients stay visible online. They also share the behind-the-scenes collaboration that keeps SEO, paid ads, and copy aligned, and why real-life consumer behavior is the ultimate test for every strategy.In this episode, you’ll hear: • How AI is reshaping SEO, PPC, and copywriting in real time • Why “search everywhere optimization” matters more than ever • What happens when cost-per-lead gets out of control (and how to fix it) • The surprising platforms the team turns to for authentic insights • Predictions for where digital marketing is headed nextIt’s honest, unfiltered, and a little nerdy - proof that digital marketing takes more than strategy. It takes grit, flexibility, and a willingness to keep learning.
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9
Do It Scared
In this episode of Torch Talk, Lindsey sits down with Joe Warkall, an entrepreneur, sales leader, and founder of R3 Restoration, to talk about building something from the ground up, even when you’re scared.From walking away from law school to chasing storms across the country, Joe’s journey is anything but linear. He opens up about starting a business without all the answers, wearing every hat in the early days, and choosing impact over ease. The conversation goes beyond entrepreneurship. It’s about mindset, resilience, and leading with purpose even when the path feels uncertain.In this episode, you’ll hear: • Why “doing it scared” is better than waiting until you're ready • What Joe learned from launching R3 Restoration while leading sales at Laver Homes • How faith, mentors, and community shape his leadership • The systems that keep him grounded and the ones he’s still building • Why slow, sustainable growth beats the shortcut every timeThis is an honest, energizing conversation for anyone building something new, leading through change, or wondering if it’s time to make the leap.
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8
Listen, Then Lead
In this episode of Torch Talk, Lindsey sits down with Linda Allison, founder of Allison Management Solutions, to talk about what it really takes to lead well. With decades of experience, from shop floors to boardrooms, Linda brings a blend of no-nonsense wisdom and heartfelt encouragement to leaders navigating growth, conflict, and change.From her early days in manufacturing to her current role as a leadership coach and strategist, Linda shares why knowing what to do isn’t enough and how great leaders follow through.In this episode, you’ll hear: • The two sides of leadership: the “Be” and the “Do” • Why resistance to change is rarely about skill • How to move from scattered effort to focused execution • The importance of seeing leadership as a craft, not just a role • What happens when you align your business with your valuesThis episode is packed with real talk for leaders who are done winging it and ready to build structure, trust, and sustainable growth into their business.
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7
Selling the Sandler Way
In this episode of Torch Talk, Lindsey sits down with Jordan Mullet. He is a sales strategist, team builder, and coach to business leaders and sales professionals across the region. Jordan shares his honest journey from door-to-door failure to respected sales trainer, and why sales success is more about mindset, behavior, and self-awareness than flashy tactics.Drawing from over a decade of experience with Sandler and a lifetime inside a family business, Jordan talks candidly about what it takes to grow as a salesperson, why autonomy is harder than it looks, and how to push yourself without burning out.In this episode, you’ll hear: • Why most salespeople fail (and how to break through the plateau) • How to measure the real effort you’re putting in • The “three-part” formula behind every high-performing sales team • What it looks like to lead yourself and coach others in the process • How to journal like a salesperson (yes, really)This is a conversation packed with clarity, candor, and real-world insight for anyone who leads, sells, or wants to grow without coasting.
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6
Posting with Purpose
In this special roundtable episode of Torch Talk, Lindsey sits down with the Fierce Creative Solutions social media team for a candid behind-the-scenes look at what it takes to build a brand online in 2025. From TikTok algorithms and platform myths to content that flops and strategies that scale, this is the honest, unfiltered social media conversation most agencies won’t have in public.Get ready to hear directly from the team creating daily content for local and regional businesses, and what they really wish clients understood about growth, engagement, and staying relevant.In this episode, you’ll hear: • What makes content succeed or fall flat • Why follower count isn’t everything (and what matters more) • The rising role of employees as influencers • How Gen Z actually evaluates a business online • What every business owner needs to know before hiring a social teamIf you’ve ever felt overwhelmed by social trends, algorithm changes, or the pressure to post, know it’s not just you. This episode breaks it all down with humor, honesty, and a few hot takes.
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5
Doing Business the King's Way
In this episode of Torch Talk, Lindsey sits down with Nick Pickrel, founder of Kingsway Services, to talk about what it means to build a business where faith, grit, and leadership intersect.From mowing lawns at age 11 to launching a values-driven asphalt company in the middle of a pandemic, Nick shares a candid look at the realities of entrepreneurship, like what he’s learned, what he’s let go of, and how he’s built a culture that refuses to compromise on integrity.In this episode, you’ll hear: • How Kingsway was born from both market opportunity and mission • Why EOS became the framework Nick needed to scale sustainably • What happens when you remove revenue as the end goal • How to lead from your faith without preaching a word • The hard (and holy) work of separating identity from business successThis episode is packed with honesty, humility, and practical lessons for anyone building something with a bigger purpose in mind.
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4
Faith and Business
In this episode of Torch Talk, Lindsey sits down with Chris and Deanna from Branches Consulting Co. They are two seasoned leaders who are helping businesses grow with clarity, culture, and conviction.Chris and Deanna offer a fresh perspective on what it means to lead with purpose, from decades of experience in healthcare and nonprofit leadership to their current work equipping businesses through Branches Consulting and Branches Worldwide. They talk candidly about creating intentional culture, applying faith in the workplace, and how to pursue both professional excellence and personal fulfillment.In this episode, you’ll hear: • The difference between “balance” and “blend” in leadership and life • Why culture is more than values and how to actually build it • How faith-driven leadership shows up in everyday actions • The connection between local coaching and global impact • What’s next for Branches and why Summit 2025 mattersThis episode will equip you to lead with purpose, whether you’re building a business, shaping culture, or balancing leadership with life at home.
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3
A Family Business
In this episode of Torch Talk, Lindsey from Fierce Creative Solutions sits down with Matt Shanlian, local business leader, legacy builder, and proud face of a thriving family-run mortgage company. From his first job wrangling go-karts to leading CCM through industry shifts and personal growth, Matt shares what it really takes to grow a business built on trust, relationships, and resilience.Expect real talk on family dynamics at work, the challenge of holding people accountable when you care deeply, and what it means to lead with both heart and strategy. Matt also highlights two local nonprofits that are making a meaningful difference in the community: Ohuddle and Forget Me Not Baskets.If you're leading a team, running a business, or building something with people you love, this episode offers a relatable, insightful look behind the scenes.
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2
Welcome to Torch Talk
In this very first episode of Torch Talk, host Lindsey from Fierce Creative Solutions introduces the podcast and what it’s all about. Torch Talk is your new go-to source for honest conversations with local business leaders who are growing with grit, purpose, and bold ideas.Whether you're a small business owner, entrepreneur, or leader looking for connection and practical tools, this podcast is for you. Tune in to learn what to expect from future episodes, when new episodes drop, and how to follow along.New episodes every Tuesday. You won’t want to miss this.
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ABOUT THIS SHOW
Torch Talk is the podcast for bold local leaders.Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.
HOSTED BY
Lindsey Chupp
CATEGORIES
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