Tower After Hours

Welcome to another mini episode with Tower After Hours! We’ve talked a lot about different campaigns, tactics, and success stories. One of the biggest changes we’ve seen in the last couple of years is the shift in SEO and Search. With the increase in AI usage, we’ve seen changes in not only how people are searching but also how Google is displaying search results. To talk about these changes and how they impact your marketing plan and strategy, we've invited our very own SEM Specialists Alex D. and Lauren. Enjoy!

Welcome back to a new episode of TAH! This month we had the absolute pleasure of sitting down with one of our very own clients, Library System of Lancaster County. Continuing on our theme of knowing your Marketing Strategy vs. Marketing Plan, we dive into one of our favorite campaigns. Looking beyond just the books at what libraries can offer, this campaign is a perfect example of how to take your overall strategy and create a specific marketing plan for what you need to accomplish. We are so excited to walk through this real world example of strategy coming to life. Check out with campaign for yourself by going to startsatlancasterlibraries.orgLet's dive in!

Welcome back to Tower After Hours! Season 4: Defining Your Marketing Strategy & PlanThis episode is showcasing what should be anchored in every marketing strategy – email. Rather than chasing constant change, it’s better to lean into email’s stability and focus on doing the fundamentals well. Consistency is part of why it remains such a reliable channel. Dig into this episode with Tower's very own Grace and Danae as we talk all about the importance of this channel and how it helps contribute to the greater good of a larger marketing strategy. Stay tuned for the next episode on the last Thursday of every month. Alright, cya!

Welcome back to Tower After Hours! After our hiatus, we’re excited to get back into it and start off Season 4 in the New Year. In today’s episode, we’ll introduce the overarching idea of Season 4: How to differentiate your marketing strategy from your marketing plan. In the rest of Season 4, we’ll hear from experts in each marketing channel as they further explain how they’re utilizing both the strategy and the plan in their day-to-day. Stay tuned for new mini episodes from our very own Tower Team as well as some more long form episodes with special guests. Cya!

Welcome back to the final episode of Tower After Hour's Season 3: Digital Marketing Psychology. It's been such an informative and interesting season learning from only the best! In this episode we will be discussing how words can do more than inform, they can provoke, persuade, and convert. We explore the psychology behind copywriting and content writing, from crafting FOMO-fueled headlines to using loss aversion and urgency to drive action.The strategy of written content shifts depending on the audience and we discuss, not surprisingly, that knowing your audience is key. You'll hear insights on how the right words can tap into human behavior, create emotional responses, and ultimately, guide decision-making.Thank you to all of our listeners, supporters, and special guests that we had on the pod this season. You all make the podcast what it is! Going forward, TAH will be taking a bit of a breather in hopes to make it even bigger and better when we return. Until then, CYA!

Color isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore how color can evoke trust, urgency, calm, or excitement and how those feelings translate into brand perception and consumer behavior. Whether you're designing your brand from scratch or just wondering why blue builds trust and red sells fast, this episode paints the full picture.

Welcome back to Tower After Hours!Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload.We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who's giving us valuable insight into how the customer journey has changed, and how we can be tackling these challenges head-on in a world where attention is fleeting and choices are endless.We’ll explore how today’s buyer journeys are anything but linear, why trust and timing matter more than ever, and how to meet your audience where they are — without getting lost in the clutter.

Welcome back to another episode in our Digital Marketing Psychology season! Today, we’re diving into the ever-evolving world of social media—where trends shift overnight, algorithms keep us on our toes, and strategy is everything.If you’re a Lancaster local—or just looking for fun things to do in the city—you might have come across Decades and the incredible work of Tony Gorick on their social media. We sat down with Tony to unpack the secrets behind social algorithms, effective strategies, and staying ahead of the hottest trends. Decades is a Lancaster City favorite, and its standout social presence plays a huge role in drawing people in.Let’s get into it!

Welcome back to Season 3 of Tower After Hours!To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience.Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you.So we are joined by the experts in collecting and analyzing this consumer data. Berwood Yost and Scottie Thompson-Buckland from the Franklin & Marshall, Center for Opinion Research, answer all our burning questions about how really understand your audience and the methods to accomplish it. Let's dive in!

Welcome to a very new season of Tower After Hours. We’re jumping into season 3, Digital Marketing Psychology: Standing Out in a Saturated Industry. So over the next few episodes, we’ll be looking at the relationship that psychology plays in digital marketing.  Talking with both external guests from different backgrounds and also gathering Tower's internal insights, we are going to do a deep dive on how psychology and marketing work together and the impacts that it has on us as consumers. You can find a new episode of Tower After Hours every last Thursday of the month where you listen to podcasts. Alright, cya!

As the year 2024 comes to an end, so does our second season of Tower After Hours. Thank you to all who have listened along the way and heard from our amazing guests this season. We hope you were just as inspired as all of us here at TAH.This final episode we're joined by an incredible guest who brings all the holiday cheer. Josh Henry, Co-Owner of Lamphouse was able to join the pod to talk about his passion for film, visual storytelling, and his home here in Lancaster County. We learn not only about his impressive projects, but of course had to get the deets on his Holiday Traditions. We'll see you next year (and in season 3). Alright, cya! ✨

Feeling hungry right before a holiday with some of the best dishes of the year? This episode will make your stomach growl a little louder. Lily and Alex sit down with Corinne Foster, the Development and Communications Manager at Lancaster County Food Hub — though, some of you might know her best as @FostertheFoodie on Instagram. What started as a fun hobby to learn where to find the best food at the best prices has now grown into a full-time side hustle. Listen in as we learn how she grew her following, some of her favorite Lancaster food stops, and how it's opened doors for her career in battling food insecurity.

Strasburg Rail Road is one of the top 3 tourist attractions in Lancaster County because of its historic reputation as the longest operating passenger railway in the United States. But there so much more to this destination than what you might think. From holiday trains and escape rooms to historical reenactments and wine and whiskey tastings, Strasburg Rail Road is a hub for people in all walks of life. We sat down with the VP of Guest Experience, Eric Connor, to discuss how our collaboration has helped grow their business, and future plans for the Rail Road.

Can you believe we're already halfway through season 2? Discover Lancaster has the amazing charge of bringing people into Lancaster County to explore everything from Amish Country, downtown city haunts, to the beautiful nature in between. In this episode, we sit down with Tori and Courtney from the Marketing and Sales teams to get a behind-the-scenes look at the tourism industry, and even discover some of their favorite Lancaster hidden gems.

This month the TAH pod is joined by the Founding Executive Producer of Prima Theatre, Mitch Nugent. Situated on the West Side of Lancaster City, Prima Theatre offers innovative theatrical experiences that the entire community can engage in. We learn about how Prima came to be what it is today through Mitch's visionary leadership and incredible generosity of those in the area. Tune into this episode to hear about this ultimately risky journey to create what has never been created and share it with those willing to take the leap. Make sure to check out their shows this season by visiting their website at www.primatheatre.org.

In the first episode, we sit down with Kendra Frazier, Founder of Unique Lancaster Experiences. Through a series of tours and other excursions, Unique Lancaster Experiences helps spotlight minority owned businesses and Lancaster City's rich history. Before the episode, the TAH team experienced the International Food Tour and were able to learn so much from Kendra all while enjoying delicious local spots. Head to their website to schedule a tour for you and your friends, co-workers, or family!

Welcome to season 2, where we break down the marketing behind your favorite Lancaster events. In this 6-episode series, we'll be sitting down with some skillful marketers who specialize in a unique marketing niche: selling the experience. From building that initial buzz to retaining engaged users, we'll be diving into the details of the most compelling strategies you can use to deliver your message and convert interest into action.

As you may have heard, Tower is hosting their first charity golf tournament in August 2024! We're really excited to bring Danielle Sunday & James DeBord on the podcast to talk about Schreiber Center for Pediatric Development, our charity partner for the tournament. We dive into the personal and professional impacts of working at Schreiber and the incredible work that is done everyday for our local community.

Tower announced a complete rebrand including a new logo and website. A lot of time and effort has gone into this! Lily and Alex chat with Tower's Content Team Lead, Grace Hurst, and Art Director, David Kimmick about the process behind this rebrand and how their visions came to life.

Lancaster County has a plethora of non-profit organizations who work tirelessly to make our community better. On this episode, Lily and Alex sit down with Sandy Gambone and Lauren Radcliff, Business Ambassadors and the Advancement Team at Water Street Mission. The gals chat through the experiences that Sandy and Lauren have had that led them to their current roles in the non-profit space. Touching on the value of relational marketing, listeners will hear how it allows Sandy and Lauren to further the message and impact of Water Street Mission.

At Tower, we embrace passionate marketers, and Alex Davis is a perfect example of that. With an intense passion for bettering himself and learning that latest in SEO best practices. We'll talk through growing your passions, finding balance, and developing professional and personal niches. Subscribe to our newsletter :: www.towermarketing.net/podcast/

In this special Super Bowl Episode, Lily and Alex talk with Mackenzie Bender, Corporate Director of Marketing & Partnerships at Spooky Nook Sports about her favorite Super Bowl commercials. We'll also discuss how Spooky Nook events have changed and adapated since the COVID pandemic and the future of their events. Subscribe to our newsletter :: https://www.towermarketing.net/podcast/ Gain more insights from our monthly blog :: https://www.towermarketing.net/blog/s1-ep2-super-bowl-commercials-and-sports-marketing/

Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations and beyond. __________ Lily and Alex sit down with Brianna Titi, the Business Development Officer at the EDC (Economic Development Company), to talk about how she networks and build relationships in Lancaster County. From being your authentic self, to engaging on LinkedIn, we'll dive into all the ways Brianna has been able to make lasting impressions on the Lancaster Community.

Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations and beyond.

A Holiday Special for you and yours! Alex, Lily, and Marisa sit down for this Holiday Wrapped edition of the show to end out the year. We discuss some of our favorite and most memorable holiday campaigns from this year and few that have stuck around for the long haul. Happy Holidays from Tower After Hours!

Continuing our conversation from last episode, we dive into the future of the Lancaster Chamber. We hear about some new initiatives, how you can get connected with your own Chamber, and how this group is so vital to our businesses and residents.

The Tower After Hours girlies sit down with the hosts of "What's on Tap, Lancaster?" podcast to discuss the past, present, and future of the Lancaster Chamber. Covering topics that range all the way from sour beers and The Annual Dinner to the inspiring work that Molly and Ashley are doing to raise the voices of their community. Be sure to finish the conversation in our next episode where we hear about the future of the Lancaster Chamber.

We sit down with Kimmick and Kelly, two designers on Team Tower to talk about their creative process and how they might be different. We dive into it all, how to get out of a creative rut, what font you would be, and a very special design project our team has been working on!

While some of us are at our desks, others are out and about bringing in new clients. It's true, without Biz Dev we wouldn't be in business. We talk networking, marketing automation, and how to give a pitch with confidence with our Biz Dev Queen, Erica Rutter.

For more behind the scenes of Tower After Hours, follow our socials! Instagram :: https://www.instagram.com/towermarketing/ Facebook :: https://www.facebook.com/TowerMarketing Linkedin :: https://www.linkedin.com/company/tower-marketing-lancaster-pa

Lily and Alex sit down with Gallup certified Strengths Coach, Brianna Campbell. She teaches us all about how our strengths are a part of who we are, and how we can use them to become better both professionally and personally. Join in on the Buzzfeed Quiz :: https://www.buzzfeed.com/lady_emerald/personality-in-3-words-quiz Subscribe to our Newsletter(!) :: https://www.towermarketing.net/podcast/

Lily and Alex sit down with Trevor, our GA4 guru, to answer all the burning questions we have about the transition from Universal to GA4. Sign up for our podcast newsletter to stay in the loop :: https://www.towermarketing.net/podcast/

The world of content marketing is constantly evolving, so Lily and Alex sit down and chat through some of the top things they've learned in the last year as Content Writers. We'll tell you all about the big successes we've had, and the major fails *insert facepalm emoji here*.

Doubting your skills, talents, or accomplishments? You're not alone. Likely, everyone's battled with the imposter phenomenon at some point in their career. And imposter syndrome can compound when you step into a leadership role. That's why we're joined by Kelly Howard, Account Executive, as we explore how to turn obstacles into opportunities, and why this feeling doesn't mean you're weak — it means you're human.

Some heavy hitters at Tower join us for this months podcast where we discuss the story of taking the business from what it was to what it is today. This episode we will be digging into the stories from the past and insights into the working relationship between our CEO and Client Success Manager.

We sit down with Grace to talk about how to use ChatGPT as a tool, rather than something content writers and other digital marketers should be wary of. Will these AI tools eventually take over human writers? The After Hours crew goes through the pros and cons of ChatGPT and the importance of writing for your audience.

Managing different personalities in the workplace is hard. But the quality of work and overall success of your company is dependent on how your team is able to interact. Your new co-hosts, the Content Queens, sit down with Office Manager, Marisa, to break down some tried and true methods to manage workplace relationships. Elevate your marketing efforts: www.towermarketing.net/ Follow us: www.facebook.com/TowerMarketing www.instagram.com/towermarketing/ www.linkedin.com/company/tower-ma…ng-lancaster-pa/ www.youtube.com/@TowermarketingNet

The team talks branding and the positives and negatives of curated content and serene social media accounts. Lily tries to knock her microphone down. Alex has leather pants on. And Danny's still stuck in the 2000s. They also share some of their favorite clapbacks on Twitter, and Alex and Lily play a little game of "Guess the Meme". Elevate your marketing efforts: https://www.towermarketing.net/ Follow us: https://www.facebook.com/TowerMarketing https://www.instagram.com/towermarketing/ https://www.linkedin.com/company/tower-marketing-lancaster-pa/ https://www.youtube.com/@TowermarketingNet

Danny sits down with Grace, Alex, and Lili from Tower Marketing's Content Team to talk marketing examples so good... they just might scare (and inspire) you.

Trevor, Lauren, and Danny sit down to talk about cookieless tracking, SEO, and GA4.

Danny, Alli, and Kimmick talk good design, bad design, and what Pantone's Color of the Year has to say about it.

On episode 58 of Tower After Hours, Danny chats with Grace (Content Team Lead) and Danae (Email Marketing Specialist) to talk all things email. The Team discusses how to determine if email marketing is right for you, how to get started, and what to do (and what not to do) when you're looking to build a subscriber list and dive into the world of crafting email campaigns.

We're celebrating 25 years of Tower! On episode 57, Mike and Andy take us through the origin story of Tower Marketing (known then as Tower Data Systems). We talk about how it began, how they landed on the name "Tower", and how the ups and downs helped make it the agency it is today. Enjoy.

Here at Tower Marketing, we're taking a small break from After Hours for the holiday season. We'll be back in 2022 with a list of topics we're really excited about, but in the meantime, we wanted to wish you a Merry Christmas, Happy Holidays, and a wonderful New Year!

In episode 56 of Tower After Hours, Danny sits down with Rachel and Tim from the web development team to talk about the pros and cons of WordPress. We talked about its history, why it's so popular, and also touched on some of Rachel and Tim's favorite plugins that make a coder's day-to-day a little easier. Enjoy.

In episode 55 of Tower After Hours, Danny sits down with Haley, Nora, and Grace from the Content Team to discuss some favorite holiday themed advertisements. We also talked how early is too early to play Christmas music, and how navigating the holiday season can(and should)look different depending on the type of business. Enjoy.

In episode 54 of Tower After Hours, Danny sits down with Amanda (Account Manager), Kelly (Account Manager), and Alyssa (Client Success Manager), to take a look at the importance of crafting a marketing strategy. We talked client personas, determining big-picture goals, always preparing for the unexpected... and just a little bit of Tik Tok. Enjoy.

In Episode 53, Danny chats with Mike, Alli, and Kimmick to discuss the web design trends we love and love to hate. From user experience to brand loyalty, the team touches on how good design should aim to build trust and keep the end-user in mind. We also talked about dream retirement jobs and why design is less of a career choice and more of a personality.

In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency's content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences. Learn how to update old content, align your content with a client's larger goals, and create copy to meet the customer where they're at. Grace's resources discussed in this episode: https://bit.ly/3gVMwCZ (John Bonini - worth the follow) https://bit.ly/3gOZ1kU (Content Marketing Institute: Republishing Old Content) https://bit.ly/3d7tfgy (Google Analytics) Nora's resources discussed in this episode: https://bit.ly/3dq4Hjp (SEMRush: Developing a Content Audit) https://bit.ly/3d7dAOw (SEMRush Content Audit tool) Danny's resources discussed in this episode: https://bit.ly/3j5qMHk (Copywriting Is Not Necessarily Creation) https://bit.ly/3vVxnXI (Moz: Content and the Marketing Funnel) Haley's resources discussed in this episode: https://bit.ly/3vQwpfp (Builtvisible: Content Discovery Tool)

In Episode 51, Allyson, Grace, and Mike discuss email marketing and the move to a more interactive experience with email marketing automation. Learn how to build a list of engaged subscribers, how to keep them interested with tailored content, and how to seal the deal with a strong CTA.