PODCAST · business
Unlocalized
by Brian Shin and Jay Lee
We interview founders and people who've built interesting things — and we ask them stuff most people don't. Not the fundraising story, not the company mission statement. We want to know what your actual day looked like when you had three people and no money. How you landed your first real client. What you spent your time on, what you'd do differently, and the specific habits and decisions that got you from zero to something.We think the most underrated part of any success story is the identity change that happened before anyone was paying attention. What were you actually doing every day? How were you thinking? That's what we dig into.Some guests are well-known founders. Some are people you've never heard of who've quietly built something impressive. We talk to people in Seoul, the Bay Area, and anywhere else where there's a good story.Hosted by Brian and Jay — two Korean Americans with a foot in both worlds.New episodes weekly.
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Following the Rich Dad Poor Dad Framework to Become an Investor and Business Owner | Brian Kim
In this third episode of the podcast, Brian Kim (Bumzy) shares his non-linear journey from engineering graduate to serial entrepreneur and investor. He discusses his experiences building a dental startup, grinding his way into the crypto industry and a Wall Street hedge fund, and his thesis on AI that led him to invest in physical food and beverage businesses. -- Show Notes 0:00 Introduction and the Cash Flow Quadrant 4:18 First Foray into Food and Beverage 11:15 Building the Family Dental Startup 16:15 Entering the Crypto Space 20:59 The Barcelona Nightclub Cold Approach 25:34 Landing a Wall Street Hedge Fund Job 37:19 The Underdog Mentality and Basketball Scouting 43:45 The AI Tsunami Thesis 50:45 Investing in AI-Resistant Businesses 59:36 Creating Leverage and Final Thoughts--Follow us on Instagram: https://www.instagram.com/unlocalizedpod/
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Landing $100K Deals Growing a Global Media Startup | Hannah Lee
On the second episode of the Unlocalized Podcast, Brian and Jay interview Hannah Hyo Bin Lee, founder of Holaste and ex global BD at EO Studio, a media startup from Korea with 1.5M+ subscribers across three countries. Hannah talks about how she helped grow EO’s global business in the States through a diversified set of revenue streams including white-labeled content production, sponsored placements, and an online startup school for founders.
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How I Helped Bring Korea's Biggest Brands Overseas
Jay Lee reveals how he helped start and build a marketing agency for Korean brands to over $1M within a year and a half. He talks about the early days, scrambling to land their first client, lessons, and how he thinks AI will impact the marketing industry.
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ABOUT THIS SHOW
We interview founders and people who've built interesting things — and we ask them stuff most people don't. Not the fundraising story, not the company mission statement. We want to know what your actual day looked like when you had three people and no money. How you landed your first real client. What you spent your time on, what you'd do differently, and the specific habits and decisions that got you from zero to something.We think the most underrated part of any success story is the identity change that happened before anyone was paying attention. What were you actually doing every day? How were you thinking? That's what we dig into.Some guests are well-known founders. Some are people you've never heard of who've quietly built something impressive. We talk to people in Seoul, the Bay Area, and anywhere else where there's a good story.Hosted by Brian and Jay — two Korean Americans with a foot in both worlds.New episodes weekly.
HOSTED BY
Brian Shin and Jay Lee
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