Value Drivers

  In this episode, Sara Wyman, founder of Stackpack, discusses her journey from Wall Street to operating roles at high-growth companies like Etsy and Affirm, and how those experiences led her to focus on vendor spend, contracts, and operational complexity. At Etsy and Affirm, Sara saw the same issue appear again and again: vendor management was often handled through spreadsheets, even as companies scaled. Contracts, approvals, invoices, ownership, and usage data lived in different places, making it difficult for finance and operations teams to understand what the company was actually spending. Where Stackpack Fits in the AI Wave A big theme in the conversation was how finance is evolving. Cloud gave companies better access. Big data gave them more visibility. AI is now pushing finance toward judgment and action. Sara described Stackpack as sitting at the intersection of the data problem and the decision problem. Instead of simply showing vendor spend, Stackpack helps companies understand ownership, usage, renewals, contracts, and savings opportunities. Why Existing Tools Fall Short Sara breaks the market into two broad categories: • Spend tools, which are often transaction-focused • Procurement tools, which are often built for large enterprises The gap is context. Finance teams may see the transaction, but not who owns the vendor, whether the tool is being used, whether pricing is fair, or whether there is duplicate spend elsewhere in the company. CFO Lens: Day One vs. In the Trenches Stackpack is especially relevant for new CFOs trying to gain control quickly. Sara noted that new CFOs often need fast visibility into spend, contracts, renewals, and savings opportunities so they can show command of the business early.   For CFOs already in the trenches, the value is more ongoing: reducing wasted spend, managing renewals, benchmarking vendors, and bringing more discipline to fast-moving categories like AI spend. Key Takeaways • Spreadsheets are still the default system for vendor management in many companies • AI spend is becoming a fast-moving P&L line item • Visibility alone is not enough; finance teams need tools that drive action • Vendor sprawl creates both cost leakage and ownership confusion • For startups, a "no now" is not always a "no forever" Chapter Summary (01:00) Sara Wyman shares her path from Wall Street to Etsy, Affirm, and founding Stackpack. (03:50) The conversation shifts to the broader finance evolution from cloud to big data to AI. (09:02) Sara explains the vendor sprawl problem and why spend and procurement tools often miss the full context. (17:25) The discussion turns to CFO priorities, including Day One visibility, control, and fast wins. (23:18) Sara discusses Stackpack's product focus, AI agents, go-to-market priorities, and rising AI spend. (28:24) Sara shares her book recommendation, reflects on founder luck, and explains why "no now" is not always "no forever."   Resources Stackpack: https://www.stackpack.ai/ The Second Mountain by David Brooks     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:         Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

  This episode features Neil Tween, CFO of Owlstone Medical, and his path from audit at Deloitte into biotech and life sciences. He started in accounting, which gave him a strong foundation in public company reporting and SEC requirements. But what really pulled him was the science side and working on "novel things." That led him to roles where he could get closer to the business itself. After a controllership role at a gaming company, he joined GW Pharmaceuticals and helped navigate a NASDAQ IPO and the shift from R&D into commercial scale. What Owlstone Medical Is Working On At Owlstone Medical, Neil is focused on non-invasive diagnostics using breath analysis to detect diseases like lung cancer and tuberculosis. The idea is simple but powerful: reduce the need for invasive procedures like biopsies so more people get screened earlier. Part of this work is supported by the Gates Foundation, especially around making diagnostics accessible and cost-effective in global markets, including Africa. Diagnostics vs Therapeutics One of the more interesting parts of the discussion is how different diagnostics are from therapeutics. • Diagnostics tend to be a slower ramp with lower peak revenue • But they often last longer and require less expensive clinical work There's also a lot of uncertainty. Clinical timelines rarely go exactly as planned. Neil described the CFO role here as more of a "cautious brake," someone who stress-tests assumptions and builds scenarios for things like slow patient recruitment or regulatory delays. From Pre-Revenue to Commercial A big theme was how things change once revenue starts showing up. • Before approval, it's all scenario planning and probability weighting • After approval, the focus shifts quickly to execution Neil emphasized the importance of building a "war chest" that extends beyond just funding the clinical trial itself. In practice, companies need enough capital to absorb delays, analyze results, and fund follow-on work, not just reach the initial data readout. One key point: once a product is approved, the clock starts ticking on exclusivity. Any delay in launch directly impacts the most valuable revenue window. This makes commercialization timing a high-stakes decision, where teams often need to invest ahead of certainty. Building the Finance Function Scaling finance isn't just about hiring more people. • The UK has strong R&D talent • But commercialization often requires very specific experience (US rebates, Medicare, Medicaid) That usually means bringing in people who have done it before. Timing those hires matters more than most people expect. Neil also emphasized staying in close dialogue with the board and auditors during these transitions to keep things stable while the business is moving fast.   Key Takeaways • Don't stay only in finance, get into the operations • Get under the hood of the business • Be able to explain the company as well as the technical teams • Stay optimistic, but plan conservatively • Protect the company's capital • Work on things you actually find interesting Chapter Summary (00:01:00) From Deloitte to GW Pharmaceuticals and IPO experience (00:05:51) Owlstone Medical and breath-based diagnostics (00:11:12) Gates Foundation partnership and global health focus (00:14:41) Why clinical timelines rarely go as planned (00:22:24) Diagnostics vs therapeutics economics (00:28:30) Hiring for commercialization and finance scaling (00:37:09) Book recommendations and leadership advice Resources • Bad Blood by John Carreyrou • The Curious Case of Mike Lynch by Katie Prescott • Prisoners of Geography by Tim Marshall     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:         Peter Ho https://linkedin.com/in/peterhocm Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected] Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

In this podcast episode, Colin Hurd, the CEO of Mach, discusses his decade-long journey in the autonomous vehicle space, beginning with his first company, Smart Ag, in 2016. The initial inspiration for his work came from observing farmers struggle with severe labor shortages and realizing that existing drone navigation technology could be adapted to heavy machinery.  After Smart Ag was acquired by Raven Industries, Hurd launched Mach in 2022 with a unique strategy: instead of building from the ground up, he merged two existing companies to gain 15 years of established R&D and a "full-stack" solution immediately. Mach operates as a Tier 1 supplier, integrating its autonomy technology directly into OEM equipment at the factory level. The company is industry-agnostic, serving sectors such as agriculture, construction, land care, and defense across multiple countries. By focusing on a core platform consisting of perception, navigation, and communication, Mach can scale horizontally, applying lessons learned in one field, like orchards, to another, like solar fields. This approach allows for higher R&D returns and competitive pricing through cross-market purchasing power. The industry faces headwinds from past startups that failed to deliver reliable products in harsh physical environments. Hurd notes that unlike pure software, there are no shortcuts in physics; products must be ruggedized for "dirty and dangerous" jobs. Regarding fundraising, Hurd observes a shift where investors are now more comfortable backing physical products and AI at the edge. However, he maintains a pragmatic approach to capital, preferring to raise smaller amounts to fine-tune business models and focus on cash flow before scaling massively. Key Takeaways For entrepreneurs and CFOs, Hurd's experience emphasizes the value of strategic M&A to bypass the "school of hard knocks" and enter a market with a mature product from day one. He cautions against over-valuation and raising too much capital too early, which can create unsustainable expectations before a product is proven at scale. A major strategic insight is the Tier 1 partnership model, which, while requiring longer engineering cycles, provides a more capital-efficient path to massive distribution by leveraging existing OEM support and distribution systems. Finally, Hurd underscores that the foundation of a successful venture lies in a mature, mission-focused team and the crucial personal support systems that allow founders to take calculated risks. For OEMs, the real decision isn't just adopting autonomy, it's build versus buy. Larger players may invest internally, but mid-sized OEMs can accelerate time to market by partnering with a Tier 1 provider like Mach. This shifts autonomy from a heavy R&D burden into a more flexible combination of hardware and software licensing. The tradeoff is clear: faster deployment and lower upfront investment versus longer integration cycles tied to product design timelines. For CFOs, this becomes a capital allocation question, balancing speed, control, and return on invested capital. Chapter Summary (00:01:03) Colin Hurd, CEO of Mach, is introduced as a veteran of the autonomy space who previously founded Smart Ag. (00:01:47) His journey began in 2016, seeking to solve farm labor shortages after being inspired by a farmer who used drone controllers to automate tractors. (00:07:32) Mach was founded in 2022 through a strategic merger of two existing companies, providing 15 years of R&D and a "full-stack" solution from day one. (00:10:09) As a Tier 1 supplier, Mach integrates autonomous technology across industries like agriculture, defense, and construction for almost 35 different OEMs. (00:13:39) Hurd explains that technology must be ruggedized to overcome skepticism caused by past failures in harsh off-highway environments. (00:21:09) Hurd advocates for a pragmatic capital approach, raising smaller amounts to reach cash flow while noting that investors are now more comfortable with physical AI products. (00:26:38) Scaling through OEM distribution ensures capital efficiency, though the business must remain patient while navigating long engineering and design cycles. (00:32:13) Finally, Hurd attributes his success to a mature, mission-focused team and the critical personal support system provided by his spouse. Resources: The 5 Types of Wealth by Sahil Bloom https://mach.io/       Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:         Peter Ho https://linkedin.com/in/peterhocm Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected] Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Kishore SM is the CFO of Boba Bhai, a fast-growing consumer brand defining the boba tea category in India. He brings more than 26 years of experience across global corporations such as Caterpillar and high growth startups such as Flipkart. Since launching in late 2023, Boba Bhai has scaled to nearly 100 company owned locations, intentionally avoiding the franchise model to maintain full control over operations and quality. The company is now targeting 250 to 300 stores by the end of 2026. To resonate with the Indian market, Boba Bhai localizes its menu with flavors like Aam Panna mango and expands into Korean inspired sides, burgers, and rice bowls. The brand focuses heavily on Gen Z, participating in events like Comic Con and building anime themed store designs and narrative driven packaging that changes by city. Kishore shared how moving from large corporates to startups required him to unlearn rigid processes. Instead of perfectly reconciled data and long planning cycles, he now prioritizes speed, daily cash visibility, and direct collaboration with founders. Operational speed comes from heavy standardization of store fit-outs, allowing new locations to open within three weeks of signing a lease. On the supply chain side, he emphasizes building redundancy with multiple vendors to avoid stockouts and margin erosion in a perishable product environment. Key Takeaways for CFOs and Entrepreneurs Capital allocation starts with ROI, but the real work is diagnosing bottlenecks. Kishore frames it as: when capital shows up, don't "spread it around" across functions, decide which constraint is limiting growth and fund that first. New store openings (capacity and footprint) Brand building and customer acquisition (demand) Supply chain and capacity investments (availability and margin protection) Working capital plus tech infrastructure (control and scalability) New stores are governed by store economics. The decision rule is store level EBITDA plus a payback of under 24 months. He also emphasizes building geographic density and brand visibility so revenue compounds, rather than scattering one-off stores. Brand spend is judged by store ramp and LTV to CAC discipline. They accept that store sales ramp over time, so they track how quickly new stores mature, while holding the line on LTV being more than 5x CAC. Below that, it is "bleeding money." Decisiveness matters. Underperforming SKUs are removed quickly to avoid working capital drag and inventory waste. Fundraising requires radical honesty. Sophisticated investors quickly detect exaggeration, and transparency builds long term trust. Fundraising is continuous. The next round effectively starts once the current one closes to maintain runway. Investor targeting matters. Founders should approach investors aligned to the company's current check size rather than firms whose minimum tickets are too large. Unit economics must be proven early. The first 20 stores provide the data and confidence to scale into rapid expansion. Episode Highlights (00:02:20) Kishore walks through his 26-year career across startups and large public companies including Flipkart and Caterpillar (00:10:15) He explains unlearning corporate processes and prioritizing speed and insight over perfect data and polished reporting (00:15:17) Boba Bhai has scaled to nearly 100 company owned stores with a target of 250 to 300 by 2026 (00:16:09) Capital allocation focuses on sub 24 month store payback and maintaining a 5x LTV to CAC ratio (00:22:41) The brand engages Gen Z through Comic Con, anime inspired stores, and localized storytelling in packaging (00:29:44) Growth is accelerated by removing low performing SKUs and using a 3 week standardized store build process (00:34:05) Fundraising advice includes radical honesty, matching investor check size, and treating fundraising as a 12 month rolling process Books Mentioned The Hard Thing About Hard Things by Ben Horowitz Playing to Win by A.G. Lafley The Great CEO Within by Matt Mochary Venture Deals by Brad Feld and Jason Mendelson Secrets of Sand Hill Road by Scott Kupor     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:         Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

In this episode of Value Drivers, Peter Ho interviews Eduardo Torrealba, the co-founder and CEO of Lumafield, a company dedicated to helping manufacturers eliminate hidden defects by "seeing inside" their products. Torrealba, a mechanical engineer by training, was inspired by the semiconductor fabrication facilities near his childhood home and later dropped out of a PhD program to pursue entrepreneurship. His mission with Lumafield is to solve critical global crises in "atom space"—the physical world—where software alone is insufficient. By utilizing industrial CT scanning, Lumafield aims to "close the loop" between design and manufacturing, allowing engineers to push the limits of physics with the same precision and confidence found in semiconductor manufacturing. Lumafield operates as a vertically integrated platform, designing its own hardware, writing its own software, and managing its own manufacturing. This technology has been adopted across diverse high-stakes industries, including medical devices for drug delivery, energy storage for batteries, and aerospace for mission-critical fighter aircraft parts. The company provides significant financial value to its customers through direct labor replacement, reduction in manufacturing scrap, and a vastly accelerated speed to market. Torrealba notes that their technology can resolve manufacturing issues in hours that previously took days, sometimes unlocking contracts worth hundreds of millions of dollars for their clients. Operationally, Lumafield maintains a team of 150 people across offices in Cambridge and San Francisco. To manage the complexity of a hardware-and-software business, Torrealba tracks approximately 80 KPIs, blending traditional enterprise SaaS metrics like Annual Recurring Revenue (ARR) and Net Dollar Retention with manufacturing-specific data like inventory on hand and first-pass yield. He rejects the common sentiment that "hardware is hard," viewing it instead as an excuse that hinders the creation of generational companies. Building something truly great requires solving difficult problems and maintaining operational excellence across every department simultaneously. Takeaways for Entrepreneurs For founders looking to scale, Torrealba offers several insights: • Validate Market Assumptions Early: Lumafield initially believed that "digital manufacturing" like 3D printing would be their primary tailwind, but they quickly realized the real opportunity lay in traditional manufacturing like castings and injection molding. • Location Matters for Venture Scale: While lifestyle businesses can be built anywhere, Torrealba argues that founders aiming for venture-backed tech success should move to hubs like San Francisco as quickly as possible to be near the necessary resources and talent. • Prioritize Specific Learning: Rather than consuming general business media, Torrealba suggests "just-in-time" learning through direct, specific conversations with other CEOs and board members who have faced similar challenges. • Identify Measurable ROI: To shorten sales cycles, focus on building a clear return on investment case for customers, such as automating manual quality checks or reducing line downtime. • Maintain Perspective: Torrealba views being born in the United States as his "luckiest break," providing an unparalleled foundation for building a company that hard work alone cannot replace in other parts of the world.   Chapter Summary (00:01:03) Eduardo Torrealba, CEO of Lumafield, shares his journey from a mechanical engineering student to building a vertically integrated industrial CT scanning company. (00:05:29) Lumafield aims to solve physical "atom space" crises by closing the loop between design and manufacturing with semiconductor-level precision. (00:11:10) The technology provides massive ROI—sometimes hundreds of millions—by replacing manual labor, reducing scrap, and doubling speed to market for aerospace and medical sectors. (00:21:17) Eduardo manages complexity by tracking 80+ KPIs, rejecting the "hardware is harder" mindset as an excuse that prevents building generational companies. (00:26:06) Early assumptions about 3D printing proved false; the company pivoted to finding "low-hanging fruit" in traditional manufacturing like injection molding. (00:29:24) He prioritizes "just-in-time" learning through peer conversations and credits being born in America as his luckiest break.   Resources: https://www.lumafield.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:          Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Robert Schoff, CFO of Forth Management Family Office, discusses his journey from a CPA at EY and private equity firm Scorpion Capital Partners to building a multi-generational single-family office from scratch over the last decade. He characterizes the family office environment as a provider of "patient capital," offering a long-term, decade-spanning investment horizon that distinguishes it from the time-bound constraints of hedge funds or private equity. This structural advantage allows his firm to act as a "mini CalPERS," balancing a strict fiduciary duty to preserve generational wealth with the pursuit of "alpha" across diverse asset classes like biotech, agentic AI, and even cash-flowing car wash platforms. Schoff describes the modern family office CFO as a "73-function Swiss Army knife," requiring mastery over complex, cross-border tax considerations, legal structures, and diverse investment mandates. Beyond technical acumen, the role is defined by intense "soft skills" and the management of multi-generational expectations across different time horizons. He emphasizes that establishing deep trust and discretion is the most critical component of the job, allowing him to act as a "trusted partner" to family members while carefully navigating the "fine line" between professional support and their personal family lives. The interview also highlights how technology is significantly accelerating the velocity of finance. Schoff's team leverages AI, specifically ChatGPT, to synthesize voluminous investment reports in hours rather than days, though they maintain a rigorous human "review function" to ensure accuracy. Additionally, they use AI to refine complex tax inquiries, which allows them to ask smarter, more precise questions of their legal advisors at a lower cost. Schoff argues that while AI increases efficiency, it requires a "fundamental depth of knowledge" and advanced prompting skills to yield meaningful results, asserting that the human scale and skill remain indispensable for interpreting complex data. Key takeaways for professionals include the necessity of blending fundamental expertise with technological agility and relentless curiosity. First, while mastering financial basics remains essential, the next generation can accelerate their career trajectory by integrating those foundations with advanced technology and soft skills. Second, the "ability to trust you is huge" in high-stakes environments; technical excellence is often secondary to being a reliable partner who understands a client's specific needs. Finally, continuous learning is driven by active curiosity; to stay relevant in a rapidly evolving market, one should always "follow the thread" and look beneath the surface of every problem or topic encountered.   Chapter Summary (00:01:00) Career Evolution: Robert Schoff describes his journey from a CPA at EY and private equity firm Scorpion Capital to building Forth Management Family Office from scratch over the last ten years. (00:05:40) The Advantage of Patient Capital: Family offices provide "patient capital" with a multi-generational view, allowing them to act as a "mini CalPERS" that prioritizes long-term stability over short-term returns. (00:08:28) The Versatile "Swiss Army Knife" CFO: Schoff likens his role to a 73-function Swiss Army knife, requiring mastery of complex cross-border taxes, legal governance, and fiduciary duties across diverse asset classes. (00:10:22) Navigating Human Relationships: Beyond technical skills, the role demands "soft skills" to manage multi-generational expectations. Success relies on building deep trust and discretion while maintaining professional boundaries. (00:14:08) Dynamic Portfolio Management: The firm employs a flexible allocation strategy, diversifying investments across high-growth biotech, agentic AI infrastructure, and stable, cash-flowing businesses like car wash platforms. (00:27:07) AI and the Velocity of Finance: AI tools like ChatGPT allow the team to synthesize complex reports in hours and refine legal inquiries, dramatically increasing operational speed while maintaining human oversight. (00:34:36) Advice for Future Leaders: Schoff advises the next generation to fast-track their careers by combining financial fundamentals with technological proficiency and a relentless curiosity to "follow the thread" of every problem. Resources: Prof G Markets (Scott Galloway)   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

In this episode of Value Drivers, we interview Pamela Cytron, the founder and president of Founders Arena, a specialized wealth tech accelerator. Cytron brings over 40 years of experience in the financial technology sector, having started her career in sales and telemarketing long before the term "fintech" was coined. She emphasizes that her career was built on relationship selling, trust, and accountability. The core mission of Founders Arena is to bridge the gap between "product makers" (startups) and "product buyers" (established financial institutions). Unlike broad accelerators like Techstars or Y Combinator, which Cytron notes primarily focus on funding, Founders Arena is laser-focused on increasing market share and accelerating revenue growth for its cohorts. The program operates out of North Texas, a region Cytron identifies as a rapidly growing hub for the financial services workforce. The interview covers the current state of the wealth tech market, which Cytron estimates will reach a total addressable market (TAM) of $29 to $30 billion over the next five years. She discusses the massive generational wealth transfer occurring today and the shifting landscape of investment tools, such as the rise of ETFs over traditional mutual funds. A significant portion of the conversation is dedicated to the impact of AI. Cytron introduces the concept of "authentic intelligence," arguing that human expertise and deep understanding of the financial ecosystem are necessary to make artificial intelligence effective. She expresses concern that if institutional buying procedures—often involving 12-to-24-month sales cycles—do not evolve, innovation will stall because startups will run out of capital before they can close a deal. She mentions that Founders Arena has already seen significant success; out of 24 companies across five cohorts, they have seen four formidable exits and substantial capital raises.   Key Takeaways for Founders The interview offers several strategic insights for founders, particularly those operating in B2B and highly regulated sectors: • Sales Execution is the Ultimate Differentiator: Cytron asserts that companies do not win or lose based solely on their product; they win or lose because they get "outsold". To avoid this, founders must become experts in their market and focus on outcomes over features. • Verticalization is Vital: Moving forward, Cytron believes accelerators and startups must go "deep and not broad". Success comes from focusing on specific verticals where you can gather a community of stakeholders who actually need and will buy the technology. • The "Anti-Free Trial" Philosophy: Cytron strongly discourages offering free proof-of-concepts (POCs) or trials. She argues that "if someone doesn't pay for something, they're not paying attention". Instead, founders should charge a "commitment fee" to ensure the buyer is truly invested in the outcome and the evaluation process. • Shrink the Sales Cycle or Perish: Founders must learn to compress the "time to yes or no". Cytron notes that a 24-month sales cycle is counterintuitive to the rapid pace of AI; founders need to push institutions for faster decisions based on specific outcomes. • De-Risking International Entry: For international firms looking to enter the U.S. market, Cytron suggests using a structured program to get a "lay of the land" before hiring sales teams. This helps determine if the product needs technological adjustments for the North American market. • Prioritize Back-Office Efficiency: While "front-end" AI features are attractive to buyers, Cytron warns that legacy back-office procedures are often the biggest bottleneck. True value is often found in solving the "unsexy" problems of legacy data and procedures. • Founder Resilience: Cytron acknowledges that founders take immense personal and financial risks that institutional buyers do not. She looks for founders with individual characteristics like behavioral balance and vision, believing that the founder is the fundamental foundation of the organization. • Leverage Modern AI Productivity Tools: Cytron recommends a tool called Gamma for creating visual presentations and documents, noting its ability to turn ordinary conversations into insightful illustrations. To Cytron, a founder without a firm sales strategy is like a captain with a fast ship but no map; you might have the technology to move quickly, but without understanding the institutional "ecosystem map" and closing the sales gap, you will likely run out of fuel before reaching your destination.     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

This episode features an interview with Elan Adler, the founder and CEO of OneImaging, a nationwide diagnostic imaging network dedicated to making medical imaging faster, more affordable, and more transparent. Adler, leveraging his background in radiology operations and technology sales, explains that the company was founded to address the common problem faced by patients who lack fundamental information—such as the lowest cost, insurance coverage compatibility, appointment availability, and quality of service—when referred for an exam like an MRI or CT. The current system is complex, often resulting in patients having "no clue what the price is" until they receive a bill, and appointments are frequently booked without prior authorization approval, contributing to a high same-day cancellation rate of 25% in the market. OneImaging disrupts this by transforming the patient experience into a simple consumer interaction, likened to booking an Uber or Airbnb, complete with price transparency and choice. The company focuses on leveraging technology to automate processes, including reaching out to members via text during the prior authorization process to guide them directly to booking. For employers, OneImaging is an attractive solution because medical imaging is the second most used service in healthcare by volume (after prescription drugs) and represents 8% to 18% of a commercial health insurance plan's total spend. The company's financial model guarantees a one-to-one return on investment, ensuring that employers cannot lose money by implementing the solution, which can translate to tens of millions of dollars in savings (EBITDA) for large companies. By streamlining the process, OneImaging has significantly improved patient adherence, raising the T30 completion rate (exams completed within 30 days) from 45-50% up to 80%, thereby improving clinical outcomes. Looking ahead, OneImaging is deploying newly raised capital to focus heavily on product enhancements, such as creating a centralized repository for all patient images and establishing on-site imaging centers for large corporate clients. The CEO attributes the company's competitive durability to its "tech company first" approach and the network effects inherent in its two-sided marketplace. Key Takeaways OneImaging targets a crucial area of corporate overhead: Health insurance plan spending is the second largest line item of overhead for a company after salary and wages. Medical imaging services, which constitute 8% to 18% of a commercial health insurance plan's total spend, offer a high-leverage opportunity for reduction. CFOs should recognize this overlooked area, which can translate to tens of millions of dollars in direct savings (EBITDA) for larger companies. The business model eliminates financial risk for the employer: OneImaging generally does not make money unless they save the client money. For budget predictability, the solution can be purchased as a subscription with a guarantee of at least a one-to-one return on investment, making it "impossible" for a client to lose money. The target is to create a 2.7% to 3% reduction in the entire healthcare spend. A "tech company first" mindset, even in healthcare, is crucial for efficiency and competitive durability. OneImaging actively invests in product and engineering to automate processes that typically rely on faxes and manual effort. This automation is essential to eliminate pain points like the massive information loss during prior authorization and the 25% same-day cancellation rate prevalent in the market. The focus on product experience directly improves adherence and health outcomes, which minimizes costly downstream complications. By simplifying the process to be like booking an Uber or Airbnb, OneImaging has dramatically increased the T30 completion rate (exams completed within 30 days) from 45-50% up to 80%. Higher adherence ensures employees receive timely diagnoses and follow prescribed care pathways, reducing future high-cost events. Finally, long-term durability is achieved by integrating solutions that create network effects and a natural moat. By doing the "hard work up front" on technical integrations, the company makes the product more seamless and automated, increasing utilization and ensuring that new entrants would offer a product "so far below in quality from a price perspective" that it is not worth the effort. Chapter Summary (00:01:03) The interview begins by introducing Elan Adler, founder and CEO of OneImaging, a nationwide diagnostic imaging network aiming to make medical imaging faster, more affordable, and more transparent. Adler, drawing on his experience in radiology operations and technology sales, realized the need for the company when people close to him consistently sought answers regarding the lowest cost, insurance compatibility, appointment availability, and quality of imaging services. (00:02:53) The current process for arranging an imaging appointment is inefficient and complex: ordering providers typically name only one or two facilities, often owned by the same employer. This system results in patients having no knowledge or choice, leading to stress, lost clinical data during prior authorization, and a high same-day cancellation rate of 25% due to issues like lack of approval or improper prep. Patients have "no clue what the price is" until they receive a bill afterwards. (00:05:32) OneImaging addresses this inefficiency by fundamentally fixing the lack of visibility and optionality in the market. Adler compares the desired consumer experience to booking an Uber or Airbnb at an airport, where users instantly see multiple options, transparent pricing, and can select the level of service they want. (00:07:30) The company targets a massive, yet often overlooked, market: imaging services (MRIs, CTs, etc.) are the second most used service in all of healthcare by volume after prescription drugs. This area accounts for 8% to 18% of a commercial health insurance plan's total spend, highlighting its financial leverage. Critically, health insurance plan spending is the second largest line item of overhead for a company after salary and wages. (00:11:23) OneImaging's business model is contingent on performance; they do not make money unless they save the employer money. For budget predictability, they can be purchased as a subscription with a guarantee of at least a one-to-one return, making it "impossible" for a client to lose money. The strategic goal is to achieve a 2.7% to 3% reduction in a company's overall healthcare spend (MLR). This solution is implemented by integrating into the prior authorization process, reaching members via text message to direct them to book their appointment digitally. (00:16:24) Newly raised capital is being deployed into product development, including building integrations to host all of a patient's images in one place, and partnering to establish custom, on-site imaging centers at corporate wellness campuses. The company rigorously tracks the T30 completion rate (exams completed within 30 days of the order). Through product improvements and consumer focus, this rate has been substantially increased from an initial 45-50% to 80%, thereby improving patient adherence to care. (00:30:09) To maintain a competitive edge, Adler prioritizes building the "absolute best product" by committing to automation, seamless integration, and running the organization as a "tech company first". This hard work creates a "natural moat" supported by network effects. Adler draws inspiration from entrepreneurs who built revolutionary products and challenged entrenched industries, citing figures like Elon Musk, Steve Jobs, and Travis Kalanick.     Resources: https://www.oneimaging.com/about-us       Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]

This interview features Greg Saunders, CFO of Coast Energy, discussing the complexities of scaling solar, storage, and microgrid projects for commercial real estate portfolios, a sector he notes is exciting but prone to risk, complexity, and surprises, likening the environment to "riding the roller coasters". Saunders, who has a background in specialty finance and clean energy financing, highlights that the CFO has a front-and-center role in product design due to the granular financial structuring required for these capital-intensive projects. Coast Energy's ability to optimize both the cost and flexibility of capital is supported by strong private equity sponsors. The company uses approximately five or six kinds of capital, matched specifically to the project stage, from conceptual planning through operation. This financing journey begins with sponsor equity for early-stage conceptual funding, design, and marketing. As projects advance, they utilize a development debt facility (a 1–2 year term typically covering 55%–70% of costs at an 8%–10% interest rate), followed by a construction line of credit (18–24 months) once the project is de-risked by permits and entitlements, covering 70%–80% of construction costs. Finally, as the asset becomes operational, permanent debt (7 to 10 years, or up to 25 years for applicable programs) and tax credit financing are secured. Permanent debt is sized conservatively (40%–60% of asset cost) based on the Debt Service Coverage Ratio (DSCR), typically 1.2 to 1.6, to ensure a cash flow cushion. Together, the permanent debt and tax credit financing cover roughly 90% of the project cost and are used to take out the construction loan. The federal Investment Tax Credit (ITC) and depreciation policies, leveraged by tax equity investors (often large banks seeking a strong after-tax return), are key to lowering the overall cost of capital. A central element of Coast Energy's success is its "zero capex model," which removes the $2 million to $5 million upfront cost barrier for commercial property owners. Customers benefit from lower, predictable energy costs through a Power Purchase Agreement (PPA)—often a 20-year contract—where they pay 10% to 25% less than utility rates . For Coast Energy, this creates long-term, high-credit-quality cash flow streams that are highly valued by investors . Property owners highly value this stability, which also improves their property's Net Operating Income (NOI), translating immediately into increased property value when multiplied by the capitalization rate. To manage the inherent variability of project development, which can range from six months to several years and be complicated by utility upgrades and tangled permitting processes, Saunders emphasizes the necessity of financial agility and portfolio diversification. Risk is mitigated by geographic diversity and diverse off-takers (e.g., utilities, multi-family, healthcare), which de-risks cash flows and increases the company's long-term value to potential acquirers. Key Takeaways for Other CFOs • Build Sophisticated Scenarios: Due to the variability of project development and construction timelines (often delayed by utilities or local permitting), financial planning and forecasting must include sophisticated scenarios to prepare for and react to the accumulation of things that could "go sideways". • Prioritize Capital Flexibility and Cost: When leveraging strong financial backing (e.g., private equity sponsors), actively optimize both the low cost of capital and its flexibility; these two goals are often "diametrically opposed," as the lowest cost capital may come with restrictions and covenants that limit product adjustments. • Match Capital to Project Stage: Employ a layered financing approach (up to 5 or 6 types of capital) where the duration and cost of capital are matched to specific project stages, from sponsor equity for early development, through short-term development and construction debt, to long-term permanent debt and tax equity once operational. • De-Risk Through Diversification: To make cash flows valuable to investors and build a resilient company, actively seek geographical diversity and diversity among off-takers (customers), such as utilities, commercial property owners, multi-family, and healthcare organizations. • Understand Counterparty Intent: In financial negotiations, prioritize understanding what truly "makes them tick," such as specific risk concerns (e.g., delinquency or repayment before maturity). Knowing their core priorities allows you to navigate a "win-win solution" that respects their needs while ensuring your sustainable product delivery. • Commit to Hard Work: Recognized as an "enduring constant," there is "no substitute for hard work," requiring CFOs in fast-growing companies to commit fully to the business, often involving long hours   Chapter Summary (00:01:03) Greg Saunders, CFO of Coast Energy, discusses scaling solar and microgrid projects for commercial real estate. He notes the CFO's integral role in product design due to complex financial structuring. He describes the industry as exciting but full of complexity, risk, and surprises, likening it to riding the roller coasters. (00:04:07) Supported by private equity, Coast Energy optimizes capital cost and flexibility, recognizing that the lowest cost capital often imposes restrictive covenants. The company uses 5 or 6 types of capital, matching the cost and duration to the specific stage of the project. (00:07:21) The capital pathway starts with sponsor equity for early design, followed by a development debt facility (1–2 years, 8%–10% rate). Once permits de-risk the project, a construction line of credit (18–24 months) covers 70%–80% of costs, paying off the earlier development debt. (00:09:54) Projects transition to permanent debt (7 to 25 years) and tax credit financing. Permanent debt is conservatively sized (40%–60% of asset cost) based on a Debt Service Coverage Ratio (DSCR) of 1.2 to 1.6. Tax equity investors, often large banks, utilize the Investment Tax Credit (ITC) and depreciation policies to lower the overall cost of capital. (00:15:19) The zero capex model removes the $2M–$5M upfront barrier for commercial property owners. Customers gain predictable, lower energy rates (10%–25% less than utility rates) via a Power Purchase Agreement (PPA). For Coast Energy, this generates long-term, high-credit-quality cash flows that improve property Net Operating Income (NOI). (00:21:29) Due to variable timelines caused by utility delays and permitting, financial forecasting requires building sophisticated scenarios to anticipate issues a year or two out. Risk mitigation involves diversifying projects geographically and across off-takers (e.g., healthcare, multi-family). Saunders emphasizes understanding counterparty priorities in negotiations to find win-win solutions and that there is no substitute for hard work.   Resources: https://www.coastenergy.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:         Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  Dori Yona, CEO and co-founder of Simple Closure, introduced the platform designed to streamline the difficult, manual, and bureaucratic process of shutting down a startup. Yona's inspiration stemmed from his own experience running low on cash at a previous company, where he found that seeking guidance on dissolution was lonely, and no readily available platforms existed to help navigate the process. He emphasized that the vast majority of startups fail (90% to 93%) and that annually in the US, between 700,000 and one million companies shut down, a number nearly equal to those that incorporate. The interview established the critical need for proper dissolution, noting that failing to handle the process correctly (which involves about 95 moving parts) can lead to severe consequences, including piercing the corporate veil, resulting in personal liability for founders, lawsuits, or fines years later. Simple Closure addresses this by offering a solution that reduces the traditional wind-down time from an average of 9 to 12 months to typically 30 to 45 days. The platform uses technology, including AI agents and automations, to ingest data from cap table and HR systems (like Carta and Gusto), and systematically checks public state databases across all 50 states to ensure a compliant shutdown plan is created and executed. Simple Closure utilizes a partner-heavy go-to-market strategy, working closely with top Silicon Valley law and CPA firms (such as Cooley and Gunderson), as well as integrating with major ecosystem players like Stripe Atlas and Carta. Yona stressed that the decision to shut down is intensely emotional, describing it as "abandoning your child". His main lesson for founders is to avoid "kicking the can" down the road, as delaying the shutdown decision often results in wasting crucial time (6 to 12 months) and capital, sometimes forcing founders to pay out of pocket to achieve final closure. Simple Closure aims to provide peace of mind and help founders move quickly to their next venture. Key Takeways Entrepreneurs should incorporate several crucial lessons regarding company dissolution, viewing it not as a personal failure but as a common occurrence, given that 90% or more of companies shut down. Acknowledge that the decision to wind down is intensely emotional, often feeling like "abandoning your child". However, resisting the urge to "kick the can" down the road is vital, as delaying the shutdown decision wastes valuable time (usually 6 to 12 months) and often consumes the remaining capital, sometimes forcing founders to pay out of pocket for the proper wind-down process. Finally, always prioritize compliance: a proper shutdown involves managing approximately 95 moving parts, and failure to handle these details correctly can "pierce the corporate veil," resulting in personal liability, lawsuits, fines, or penalties months or years later. The primary goal should be to achieve a quick, compliant exit to gain peace of mind and focus on the next venture. Chapter Summary (00:01:03) Dori Yona, CEO and co-founder of Simple Closure, introduced the platform tackling the painful, manual, and bureaucratic process of shutting down a company. He highlighted a recent milestone: Simple Closure was named one of Fast Company's most innovative companies. (00:02:31) Yona's inspiration arose from his personal experience when a previous company ran low on cash and the board suggested a "Plan B". He found seeking guidance on dissolution was lonely, as no platforms existed, and even top-tier Silicon Valley law firms avoided the process. (00:05:13) Statistically, the problem is massive: 90% or more of companies fail. Between 700,000 and 1 million companies shut down annually in the US, a number nearly equal to the 800,000 companies that incorporate each year, demonstrating a continuous economic cycle. (00:09:37) A proper dissolution requires handling about 95 moving parts. Failure to handle these details correctly can "pierce the corporate veil," leading to personal liability, lawsuits, liens on personal property, or fines months or years later. (00:12:24) Simple Closure uses a highly partner-driven strategy, working with top law firms (e.g., Cooley, Gunderson) and integrating with major ecosystem players (Stripe Atlas, Carta). Technology, including AI agents, ingests data and checks public state databases across 50 states, reducing the process from the traditional 9-12 months to typically 30 to 45 days. (00:33:28) Yona emphasized that the decision to shut down is intensely emotional, akin to "abandoning your child". The key lesson is avoiding "kicking the can" down the road, as delaying the decision wastes 6 to 12 months of valuable time and capital, often forcing founders to pay out of pocket for compliant closure.   Resources: The Hard Thing About Hard Things by Ben Horowitz https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205/ https://simpleclosure.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  The interview features Darrell Cox, a veteran finance professional who has guided some of Canada's fastest growing tech companies, discussing his philosophy on finance leadership and the solutions offered by Una Software, where he currently serves. Darrell notes that a consistent theme throughout his career, working at big and small growth-oriented companies, has been the imperative to "push the limits". This drive is manifested in his focus on the data side, where he frequently built custom databases to collect crucial non-financial data, married it with financial data, and used the resulting insights to drive and measure performance. He finds this FP&A-focused work, pushing beyond traditional financing, to be the aspect of his career that has "really added a lot of value" and makes him feel most proud. This long-standing challenge of integrating operational and financial data led directly to his excitement about Una Software. Darrell explained that previous FP&A tools often required costly, custom IT solutions and external databases to connect detailed revenue data to financial results. Una, however, is specifically designed to solve this problem by providing a revenue-connected and operationally connected planning approach, enabling powerful forecasting and budgeting that allows users to "see around corners" by leveraging actual sales data rather than just invoice data from the financial system. Una targets mid-market companies, defined roughly as those with revenues from $50 million to $500 million, appealing specifically to those struggling to connect their financial and non-financial data without the excessive cost and complexity of high-end CPM solutions like Oracle or Cognos. Darrell contends that the ability of modern software to reduce implementation costs and time to value significantly lowers the risk and improves the ROI of moving away from fragmented tools like Excel, which is still used by 70% of customers despite its well-known flaws. As a CFO, Darrell's playbook for scaling a business involves building a robust foundation, often focusing on the FP&A function, to support scale. When entering a new role, he prioritizes areas for the highest impact, which often involves enhancing communication with the board, developing stronger KPI reporting, and building agile budget/forecast models that incorporate more data to ensure team alignment. He stressed that the budget and forecast process is primarily designed to "align the team" towards shared objectives. When analyzing data, he advises finance professionals to speak the language of the operational teams they support and provide ideas on levers they can influence, rather than simply pointing out cost overruns. In terms of data quality, he offers a pragmatic view: finance people should not insist on 100% accuracy in areas like sales and marketing data, as 80% accuracy can still yield highly valuable insights that drive action. This detailed data analysis is critical, especially when calculating SaaS KPIs like LTV to CAC; drilling down to customer cohort levels is necessary to avoid mismatching acquisition costs and revenue streams, potentially revealing unexpected profitability or illuminating highly productive channels. Darrell views the modern CFO as a "storyteller" who must "collect all your data, sift through it, organize it, [and] find the patterns". The communication of this story requires art, distilling complex metrics into a few important, positively framed points that resonate with the specific audience, whether internal teams, the board, or investors. The core of effective storytelling is aligning with the company's and the individual stakeholder's objectives, aiming to help them "get there faster" or even help them achieve their bonus. Looking forward, Darrell suggests the CFO is evolving into a "Chief Metrics Officer," who masters all metrics, drives performance, and balances the essential task of mitigating risk with focusing on performance maximization. His personal "secret sauce" for success is embracing "the struggle"—always pushing hard, maintaining creativity, and maximizing technology to attempt things others deem too difficult. He sees the current landscape, rife with technological innovation like AI and new CPM tools, paralleling historical periods of rapid development, reinforcing the importance of continuous learning and pushing limits. Chapter Summary (00:01:03) CFO Background and Data Focus: Darrell shares his career theme: leading growth companies by consistently "push[ing] the limits" on data. He integrates non-financial data with financial data into the FP&A function to drive performance, which he views as the most valuable aspect of his career. (00:03:07) Una: Solving Data Integration: Una Software solves Darrell's previous data integration challenges, enabling revenue-connected planning. Targeting the mid-market (defined as $50M–$500M revenue), Una offers modern solutions that significantly lower the cost and risk of implementation compared to older, complex CPM systems. (00:06:22) The CFO Scaling Playbook: The playbook focuses on building a robust finance foundation for scale, prioritizing FP&A and enhancing KPI reporting. The budgeting process is crucial to "align the team". Finance must speak the language of operational teams and provide actionable, solution-oriented advice. (00:10:07) Data Pragmatism and Deep Dives: Data priority aligns with core business objectives. Finance should accept that 80% accuracy in operational data (like sales metrics) is sufficient for valuable insights. Detailed analysis (e.g., LTV to CAC by customer cohort) is necessary to avoid mismatched costs and make productive decisions. (00:21:25) Storytelling and Metrics Mastery: The CFO must be a "storyteller," organizing data to find patterns and communicating the truth effectively. Communication requires positive framing tailored to help stakeholders meet their objectives. Darrell projects the role is evolving into a "Chief Metrics Officer". (00:35:56) Secret Sauce: The Struggle: Darrell's personal principle is embracing "the struggle," continuously pushing hard, maintaining creativity, and never settling for contentment. He attributes success to maximizing technology use for difficult tasks, aiming for the "highest possible level". Books Mentioned in this Episode The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson https://www.amazon.com/Innovators-Hackers-Geniuses-Created-Revolution/dp/1476708703   Resources:   https://unasoftware.com/     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  The podcast interview features Prem Kumar, founder and CEO of Humanly, an AI-powered recruiting platform. We delve into Prem's journey, the origins of Humanly, its business model, market positioning, recent funding, and the ethical integration of AI in recruitment. Prem's inspiration for Humanly stemmed from his personal experience as a job candidate in 2006, where he observed a lack of communication and inconsistent interview processes in high-applicant-volume roles. Later, working at Microsoft's HR Solution delivery team, he recognized that hiring teams lacked the technology to engage with candidates at scale, often only reviewing 5% of applicants. Humanly was founded about five years ago to address this problem, using AI and machine learning to engage, screen, and process high volumes of candidates, ensuring they get to the right talent faster. Humanly operates on a SaaS product model, targeting mid-sized to enterprise companies with high inbound applications that pay significantly for recruitment marketing but lack engagement tools for the volume they attract. The company focuses on entry to mid-level roles (0-7 years experience) across various industries where applicant volume is high, such as deskless workers or first/second jobs at accounting firms. Humanly aims to automate phone screens and engage 100% of candidates within hours, significantly reducing time to hire from 44 days to about 5 days, thus offering substantial ROI. Humanly recently closed a $7 million funding round, driven by a strong Q4 and the continued support of its lead investor, Drive. This funding is primarily aimed at scaling its go-to-market team and further developing its product. The team currently comprises 36 people, with product and engineering primarily in Seattle and a deliberate small engineering team in Vietnam, leveraging talent and cost efficiencies. Prem emphasizes that Humanly's approach to AI in recruiting is about augmenting human intelligence, not replacing it. He believes AI helps recruiters focus on strategic tasks by automating time-consuming ones, ensuring all candidates receive engagement rather than being ignored. The company is "problem-obsessed," using AI ethically and safely to meet user needs, measured by candidate experience ratings and customer retention. Prem also touched on his personal challenge of balancing work and life, managing this by prioritizing a small list of essential tasks weekly and daily Key Takeaways 1. Obsess over the Problem, Not the Solution: Prem Kumar's inspiration for Humanly stemmed from his personal frustration as a job candidate in 2006, facing a lack of communication and inconsistent interview processes for high-volume roles. He later observed similar systemic issues within Microsoft's HR teams. Prem emphasizes the importance of being "problem-obsessed" rather than solution-obsessed. By deeply understanding a significant, unaddressed pain point in the market—the inability to engage with candidates at scale—Humanly was able to develop an effective AI-powered solution. 2. Validate Your Market and Clearly Demonstrate ROI: Humanly targets mid-sized to enterprise companies with high inbound applications that struggle to engage with the volume of candidates they've attracted. Entrepreneurs should seek out "big enough" and "attainable" markets . Humanly provides a clear return on investment (ROI) by automating initial candidate engagement and screening, significantly reducing the time to hire from 44 days to approximately 5 days. This quantifiable value proposition is crucial for attracting and retaining customers. 3. Integrate Technology Strategically and Ethically: While Humanly relies heavily on AI, Prem stresses that their approach is about augmenting human intelligence, not replacing it. AI automates tasks that recruiters often don't have time for, like engaging with 100% of applicants, allowing human recruiters to focus on more strategic activities and human connection. He also highlights the critical need to deliver AI solutions in a "safe, ethical way" that builds user trust, especially given the public's skepticism towards AI. 4. Foster Strong Investor Relationships and Prioritize Predictability: Humanly's recent $7 million funding round was significantly supported by their lead investor, Drive. Prem advises maintaining a "really strong" relationship with investors, even through challenges, as their understanding of your journey fosters certainty. As the company scales, "predictability is extremely important" across all business aspects—revenue, product development, and support—moving from abstract ideas to solid, measurable plans. 5. Master Personal-Professional Balance and Intentional Prioritization: Prem emphasizes the importance of setting clear expectations with co-founders who share similar life situations, fostering empathy and mutual support. To manage his demanding schedule, he keeps his daily and weekly priority lists "really small," focusing on just one to two essential tasks per day and three to five for the week. This disciplined approach ensures focus on the most impactful work and helps maintain a sense of balance.   Chapter Summary (00:01:05) Humanly's Origin: Prem Kumar, Humanly's CEO, created the AI recruiting platform to solve candidate engagement issues at scale. His own job search and Microsoft experiences revealed only 5% of applicants were engaged, driving this solution. (00:04:23) Business Model & Market: Humanly's SaaS platform helps enterprises engage 100% of applicants, reducing time-to-hire to 5 days. They target high-volume, entry/mid-level roles with automated screening. (00:09:14) Funding & Scaling: A $7 million funding round will scale Humanly's go-to-market and product development. Their 36-person team is strategically located in Seattle and Vietnam for talent and cost efficiency. (00:17:12) Strategic Ops & Ethical AI: For growth, predictability is crucial. Prem emphasizes "problem-obsessed" AI, augmenting human intelligence ethically. Key metrics like candidate experience and retention guide their AI-driven approach. (00:31:14) Entrepreneurial Balance: Prem manages work-life balance by keeping daily (1-2) and weekly (4-5) priority lists "really small," focusing on essential tasks during peak energy times for well-being. Books Mentioned in this Episode The Hard Thing About Hard Things by Ben Horowitz https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 The CEO's Mindset by Vinnie Fisher https://www.amazon.com/CEOs-Mindset-Break-Through-Level/dp/0990995534   Resources: https://www.humanly.io/     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Lynn Perkins, founder and CEO of UrbanSitter, discussed her journey in building a trusted care platform. Her inspiration for UrbanSitter stemmed from a personal need for childcare and the idea to leverage social connections to replicate word-of-mouth trust online. Unlike many marketplaces, UrbanSitter operates on a subscription model for families and providers, which helps to maintain high-quality interactions and prevent disintermediation. Trust and safety are paramount in their high-trust business, ensured through annual background checks, identity verification, and by highlighting "repeat family" bookings as a key objective measure of a caregiver's reliability. Regarding capital allocation, Perkins emphasizes a "prescriptive, intentional" approach, ensuring each funding round has clear use cases and defined outcomes. She observed a significant shift in the investor climate, which now demands "real business metrics" such as product-market fit, low customer acquisition costs, and strong customer retention, indicating a departure from previous periods where funding was more readily available for unproven ideas. UrbanSitter's corporate business has seen substantial growth, now contributing approximately 40% of their revenue, fueled by increased employer interest in care benefits post-COVID-19, which also synergizes with their consumer services. The company has strategically utilized M&A for product expansion, such as with Sitter and Kinside. A critical success factor in M&A, according to Perkins, is ensuring a "strong cultural fit" for seamless team integration. She noted that M&A can be a compelling alternative to building in tougher fundraising environments. Currently, Perkins is focused on navigating corporate spending uncertainty and proactively exploring AI's potential to enhance product, content, and internal efficiencies. Key Takeaways 1. Solve Real Problems and Leverage Networks: Lynn Perkins' inspiration for UrbanSitter came from her personal need for trusted childcare, emphasizing the power of leveraging social connections to "replicate that either word of mouth trust" online. Founders can find strong purpose and market understanding by addressing problems they personally experience or observe within their networks. 2. Be Intentional with Capital Allocation: For finance executives and founders, Lynn stresses being "very prescriptive, very intentional" when raising and deploying capital. Each funding round should have clear, defined objectives, whether for market expansion, proving organic growth, or specific product development. It's also vital to "know when it's not working and pull back" to reallocate funds effectively. 3. Adapt to Evolving Investor Expectations: Lynn highlights a significant shift in the investor climate towards a "more rigorous set of criteria". Investors are now primarily seeking "real opportunities," founders who "can operate and achieve success," and "real business metrics" such as product-market fit, low customer acquisition costs, and strong customer retention. This means companies must demonstrate fundamental viability with "real data" . 4. Strategic M&A Requires Cultural Fit: Lynn's experience with Sitter and Kinside illustrates M&A's role in scaling and product expansion, particularly when weighing a "buy versus build" decision. A critical lesson is the paramount importance of a "strong cultural fit" to successfully integrate teams post-acquisition. M&A can be especially attractive in challenging fundraising environments. 5. Prioritize Trust and Data in High-Trust Models: In a high-trust sector like care, Lynn emphasizes that "trust and safety on both sides is paramount". UrbanSitter builds this through rigorous annual background checks, identity verification, and by actively leveraging performance data.   Chapter Summary (00:01:05) Founding & Trust: Lynn Perkins launched UrbanSitter to address her own childcare needs, building a subscription-based platform. Trust is vital, achieved through background checks and emphasizing "repeat family" metrics as a key signal of reliability. (00:09:57) Capital Strategy: Lynn advocates "prescriptive, intentional" capital allocation, linking funds to clear goals like market expansion or achieving cash-flow positivity before COVID-19. (00:13:34) Investor Climate Shift: Investor expectations have shifted to "more rigorous criteria," demanding "real business metrics" and data like product-market fit and customer retention. (00:17:05) Corporate Business Growth: UrbanSitter's corporate business now comprises ~40% of revenue, growing post-COVID by offering essential care benefits that synergize with consumer services. (00:20:51) Strategic M&A: Acquisitions like Sitter and Kinside drive product expansion, prioritizing "strong cultural fit" for seamless integration and faster scaling, especially in tough climates. (00:27:57) Future Focus: AI & Team: Lynn focuses on team dynamics and navigating economic uncertainty. She sees AI as a positive opportunity for product and internal efficiency, encouraging team exploration.   Resources: Turn the Ship Around by L. David Marquet https://www.amazon.com/Turn-Ship-Around-Turning-Followers/dp/1591846404 UrbanSitter https://www.urbansitter.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:         Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  John Climaco, Chairman and CEO of CNS Pharmaceuticals, elaborates on his company's dedicated mission in the research and development of new cancer treatments for the brain and the central nervous system. Climaco, an experienced entrepreneur, was drawn to the immense challenge of glioblastoma, referring to it as an "uncrackable nut" and "the toughest of the tough". He explains that glioblastoma multiforme is the most common and deadly primary brain cancer, which is "essentially uniformly fatal" and often degrades a person before their body succumbs. The standard of care for this disease has remained largely stagnant for the past two decades, and it continues to be a "black box" in oncology with no known precursors or biomarkers. The primary obstacle in treating brain cancer is the blood-brain barrier, a highly protected sanctuary that makes it "very, very difficult to get therapies through". While glioblastoma tumors are vulnerable to conventional chemotherapies in laboratory settings, their location within the brain, shielded by this barrier, renders them largely untouchable inside the body. CNS Pharmaceuticals addresses this by focusing on molecules specifically designed to bypass this protective network. Their "back to the future" approach involves two unique compounds: Berubicin, a novel anthracycline, and TPI 287, a novel taxane. Both are distinguished by their ability to cross the blood-brain barrier, unlike other drugs in their respective classes. These drugs aim to provide much-needed options for patients experiencing their first disease recurrence, where current therapeutic choices are severely limited. In terms of development, CNS Pharmaceuticals is advancing a Phase 2 clinical program for TPI 287, with plans to begin dosing patients in the first quarter of the next year and anticipate data by early 2027. They are also closely monitoring the FDA's potential new pathway for "conditional approval," which could be particularly relevant for drugs like Berubicin. Berubicin recently completed a global study showing a 30% improvement in overall survival in patients, although it did not meet the primary endpoint for statistical significance required for traditional approval. This conditional pathway is specifically intended for rare diseases with few to no treatment options, a description that perfectly fits glioblastoma patients. Climaco highlights the company's lean operational philosophy, with a small team of only five remote members, ensuring that "all of the money gets poured into the programs" rather than extraneous infrastructure. This focus is paramount given the significant capital burn rate inherent in drug development. Their approach to risk mitigation emphasizes a highly collaborative and senior team that is encouraged to challenge assumptions and adapt course as needed, fostering a culture of humility and continuous improvement. The decision to fund the company through public markets, rather than venture capital, was deliberate. Climaco notes that public funding has allowed them to continue financing their challenging work, especially given the historical reluctance of venture capital to invest heavily in glioblastoma due to high failure rates. Key performance indicators monitored include patient recruitment during trials and maintaining sufficient cash reserves. Despite the constant headwinds and inherent risks of their business, Climaco expresses that he sleeps well at night, knowing that they are "doing our very best" and remain true to their mission. He draws inspiration from the patients who face long odds with deep acceptance, stating that if they can accept what's out of their control, then he can certainly "accept what's out of mine". Key Takeaways 1.      Cultivate a Laser Focus and Embrace Immense Challenges: Climaco stresses the importance of having a "laser focus on our mission" and being drawn to "doing stuff that nobody's ever done before". He specifically chose to tackle glioblastoma because it was an "uncrackable nut" and "the toughest of the tough". For founders, this suggests identifying and passionately committing to a significant problem, ensuring that all efforts are aligned with a singular, clear objective, especially when facing long odds and high failure rates. 2.      Operate Lean and Optimize Capital Allocation: CNS Pharmaceuticals runs a "really lean shop" with only five remote team members and no physical office, ensuring that "all of the money gets poured into the programs". Climaco advises against building to scale during periods of abundant capital, as this can lead to difficulties when markets tighten. This highlights the critical importance of disciplined capital management, minimizing unnecessary overhead, and directing resources primarily towards core value-driving activities, particularly in capital-intensive and long-lead-time industries like biotech. 3.      Foster a Culture of Collaborative Humility and Continuous Adaptation: Climaco emphasizes building a senior team that engages in "true collaboration" and is willing to "question some of your assumptions". He advocates for regularly re-examining assumptions that might "morph into a fact" over time, even if it means acknowledging past mistakes and "changing course". This encourages CEOs to create an environment where diverse perspectives are valued, assumptions are rigorously challenged, and the team is agile enough to correct course for optimal results, regardless of when an error is identified. 4.      Strategically Choose Funding Sources and Maintain Resilience: CNS Pharmaceuticals deliberately chose public markets over venture capital, recognizing that the "odds are really long" for glioblastoma research, making private financing challenging. This approach allowed them to "continue to finance the company". Climaco also highlights the importance of personal resilience, stating he sleeps well knowing they are "doing our very best" and are true to their mission, drawing inspiration from patients' "deep acceptance" of their circumstances. This underscores the need for founders to select funding avenues that best suit their unique project's risk profile and to cultivate a mindset of unwavering dedication and acceptance of factors beyond their control.   Chapter Summary (00:01:04) - CEO's Career: John Carmichael, CNS CEO, details his entrepreneurial path, leading to CNS's 2019 public listing, focused on glioblastoma. (00:02:60) - Glioblastoma Challenge: This fatal brain cancer is hard to treat; drugs struggle to cross the blood-brain barrier. Few companies tackle this "black box". (00:08:09) - CNS's Unique Drugs: CNS develops unique chemotherapies, Berubicin and TPI 287, designed to penetrate the blood-brain barrier, unlike other established drugs. (00:13:56) - Development Progress: TPI 287's Phase 2 starts Q1 next year. Berubicin showed 30% improved survival, now targeting new FDA conditional approval for patients with limited options. (00:17:15) - Lean, Publicly Funded: CNS operates with a small, remote team, directing capital primarily to drug programs. Public funding is chosen for consistency over venture capital. (00:20:37) - Risk Mitigation: Risk is managed by a collaborative team that questions assumptions and adapts strategy. This ensures efficient trial execution. (00:30:25) - Focus & Motivation: Key metrics are patient recruitment and cash flow. John is driven by glioblastoma patients' resilience, embracing the mission's difficulties.   Resource Mentioned in this Episode New York Times Podcasts https://www.nytimes.com/spotlight/podcasts CNS Pharmaceuticals https://cnspharma.com/     Stay Updated Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host           Peter Ho https://linkedin.com/in/peterhocm   Know a great guest for Value Drivers? Pitch founders, CEOs, CFOs, operators, or investors with standout capital allocation and scaling stories: [email protected]   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  Sunil Shinde, a product leader and co-founder at CueZen, was the guest on the Value Drivers podcast. He shared insights into CueZen's mission, its innovative use of AI in healthcare, and his professional journey, which includes past roles at Microsoft and Harman. Sunil began his career in India with Microsoft before migrating to the United States. He spent a significant portion of his early career helping customers build IP using cost-effective offshore models. In 2016, he made his first foray into AI and healthcare by joining his current CEO, Ankur, at an earlier startup called KenSci, which later had an exit with Providence in 2021. His experience includes leading AI-based Precision Population Health and Customer Success at KenSci, and prior to that, he was a VP at HARMAN International, creating strategic opportunities with Microsoft for voice-activated agents in cars. At CueZen, Sunil is actively building an AI engine to drive better health outcomes through behavioral change. CueZen addresses both the "wellness" and "illness" phases of health, aiming to help individuals navigate complex health situations by providing personalized coaching. In a crowded market, CueZen differentiates itself from larger tech companies that tend to create "walled garden" ecosystems, like Apple. Instead, CueZen strives to be platform agnostic, device agnostic, and health enterprise type agnostic, creating a product that can be used by anyone and everyone. As a B2B company, their customers are primarily health enterprises, including payers, providers, pharma, wearables, retail health, and telehealth. AI is front and center to CueZen's operations. They aim to keep AI invisible in their offering, using it in a non-intrusive, safe, and responsible manner, primarily for automation where human power cannot scale. CueZen sends out billions of digital interventions daily to members and patients, a scale only possible through the right application of AI. The North Star for CueZen is human behavior change. Their recommendation engine serves personalized suggestions based on various inputs, aiming for these recommendations to convert into actions that, with repetition, become habits and lead to positive health impacts. Measuring success involves tracking if recommendations are taken, if actions are repeatedly performed, and if the message was delivered at the right time, right place, with the right tonality. Sunil also highlighted that CueZen aims to bust the myth that health technology is only for specific cohorts. They have found that every individual is a consumer of this technology, emphasizing the importance of finding the right time and tonality for interventions. He noted that even individuals 65 and older, often perceived as non-technical, are "very well tuned to listening" once trust is built.   Key Takeaways Focus on a clear "North Star" and tackle complex human problems: Sunil Shinde highlights that human behavior change is the "North Star" for CueZen , as they build an AI engine to drive better health outcomes by influencing behavior. This involves serving personalized recommendations that convert into actions and eventually habits, leading to positive health impacts over time. For entrepreneurs, this underscores the importance of having a profound mission and being prepared to solve deeply intricate, long-term challenges that can yield significant value, even if immediate results are not apparent. Differentiate by embracing platform agnosticism and broad accessibility: In a market where large tech companies often create "walled gardens" to lock users into their ecosystems, CueZen strategically sets itself apart by aiming to be platform agnostic, device agnostic, and health enterprise type agnostic. This approach ensures their product can be utilized by "anyone and everyone" within the diverse healthcare ecosystem, including traditional payers, providers, pharma, and newer entities like wearables and telehealth. This provides a valuable lesson for entrepreneurs on finding competitive advantages through interoperability and wider market reach, rather than restrictive proprietary systems. Leverage AI responsibly and invisibly for scalability: While AI is "front and center" to CueZen's operations, it is intentionally kept "invisible" within their offering. The AI's primary function is automation where human power cannot scale, enabling CueZen to send billions of digital interventions daily. This responsible and non-intrusive application ensures that technology enhances the human touch rather than replacing it, particularly crucial in sensitive sectors like healthcare. This takeaway emphasizes for entrepreneurs the strategic application of AI to overcome limitations of scale while maintaining a seamless and trustworthy user experience. Cultivate daily resilience and perseverance in the face of challenges: Sunil openly shares the demanding reality of startup life, admitting to moments of feeling "completely broke, beaten up, lost, helpless, hopeless". His crucial lesson for staying motivated is the importance of "letting night happen" and "letting sunrise happen," then "pulling yourself back every day" to "put yourself back in business". This powerful personal philosophy highlights that consistent daily effort and the unwavering habit of pushing forward, even when progress seems impossible, are "massive" contributors to entrepreneurial success.   Books Mentioned in this Episode From Cairo to Beirut by Sunil Shinde https://www.amazon.com/Cairo-Beirut-Footsteps-Expedition-through/dp/163405024X   Resources: www.cuezen.com     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm       Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Val Lee, co-founder of Manifest, transitioned to entrepreneurship after over a decade in management consulting at Deloitte, where he focused on economics and business. He realized his increasing draw to entrepreneurial projects, which large consulting firms are not structured to support, necessitating a "decompression period" to rewire his brain from high-pressure deliverables to long-term learning and strategic thinking. Manifest's core mission is to unlock access to private equity real estate investment via blockchain, originating from an exploration of value creation in the crypto space. With his co-founder Nathan, Val focused on homes as a significant area for value creation. Their product allows homeowners to sell a portion of their home's value for cash, with investors sharing in the property's growth, rather than receiving interest. This model uniquely creates an alignment of interest between the occupant and investor, differing from traditional rental businesses that often have conflicting incentives. For other founders, Val emphasizes that fundraising is about "finding someone who's already convinced" by your venture's thesis, rather than trying to persuade them. This strategy involves thorough pre-research on VCs and leveraging AI tools like ChatGPT to identify aligned investors and tailor pitches to resonate with their existing investment theses. Manifest's approach to capital utilization focuses on sequencing business activities to reduce risk as much as possible for each dollar spent, viewing risk reduction as direct value creation for investors. Their current primary risk is securing initial seed capital for the real estate fund to acquire assets. While having a core team of four, Val views their team broadly to include over 40 individuals, comprising partners, advisors, and vendors, underscoring the "it takes a village" approach crucial for startup success. Key Takeaways • Strategic Shift from Consulting to Entrepreneurship: Val's transition from over a decade in management consulting to co-founding Manifest highlights the importance of a "decompression period" for founders. This period allows for rewiring the brain from constant deliverables and high-pressure activities to a focus on long-term learning and strategic thinking, which is essential for identifying and pursuing entrepreneurial opportunities that major consulting firms often cannot support due to their business model. • Innovative Value Creation in Real Estate through Aligned Incentives: Manifest's core value proposition is to unlock access to private equity real estate investment via blockchain. They do this through Home Equity Investments (HEIs), a relatively new product that allows homeowners to sell a portion of their home's value for cash, with investors being repaid based on the home's value growth. This model uniquely creates an alignment of interest between the occupant (who cares about property quality and financial results) and the investor, avoiding the conflict often seen in traditional rental businesses and expanding the dream of homeownership. • Optimized Fundraising Strategy: Finding "Convinced" Investors and Leveraging AI: A crucial lesson in fundraising is that it's less about convincing someone and more about finding an investor who is "already convinced" by your venture's underlying thesis. This necessitates thorough pre-research into VCs' past investments and leveraging software tools to identify aligned firms, prioritize outreach, and tailor pitches with relevant talking points, thereby accelerating the fundraising process and making conversations more productive. • Risk Reduction as the Core of Value Creation: Manifest strategically utilizes capital by sequencing business activities to reduce risk as much as possible for each dollar spent. This approach views risk reduction as direct value creation for investors, as successfully mitigating risks directly increases the perceived value and readiness of the business for scaling. Chapter Summary (00:01:04) Introduction & Personal Balance: Val Lee, Manifest co-founder, shares his improv passion for focus and stress relief. He discusses his pivot from 11 years at Deloitte consulting, emphasizing a "decompression period" for entrepreneurial thinking. (00:06:58) Manifest's Core Innovation: Manifest uses blockchain for private equity real estate through Home Equity Investments (HEIs). This unique model aligns homeowner and investor incentives, unlike traditional rentals. (00:11:17) Market & Product Specifics: HEIs repay investors based on home value growth. Manifest targets liquid markets, avoiding environmental risks like floodplains for stability. (00:14:33) Optimized Fundraising Approach: Val emphasizes finding "already convinced" investors via thorough pre-research and leveraging AI (e.g., ChatGPT) to identify aligned VCs and tailor pitches efficiently. (00:19:07) Capital Allocation & Risk Reduction: Manifest uses capital to reduce risk "for the next dollar spent," equating risk reduction to direct value creation. They're building necessary tech for their unique real estate fund. (00:25:51) Addressing Key Challenges: The main current risk is securing initial seed capital for the fund. Val manages personal stress and anxiety through consistent daily journaling and improv practice. Books Mentioned in this Episode The Body Keeps the Score by Bessel van der Kolk https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748 You Are the One You've Been Waiting For by Richard Schwartz https://www.amazon.com/You-Youve-Been-Waiting-Relationships/dp/1683643623 Like War by P. W. Singer and Emerson T. Brooking https://www.amazon.com/LikeWar-Weaponization-P-W-Singer/dp/1328695743   Resources: Manifest Finance https://manifest.finance   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm       Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  Voltaire is an AI-powered program founded by Yo Sub Kwon, designed to help insurance carriers by making claims correspondence faster, more accurate, and cheaper. Kwon, a technologist who started programming at 12 and launched his first company at 16, has a background in founding multiple companies, including Launchkey and one of the earliest US-based crypto exchanges. His entry into the P&C insurance industry was sparked by the rise of ChatGPT, leading him to discover an unrelated AI software being used for claims letters and eventually partnering with Bryan Layne, who brought crucial insurance industry expertise, to start Voltaire. The insurance industry faces significant challenges in claims correspondence, primarily due to the manual and time-consuming process of writing letters, especially denial letters. Adjusters must interpret unique, often 100-plus page policy documents, which can be further complicated by special provisions and endorsements. This complexity leads adjusters to use shortcuts like recycling old letters, introducing errors that create litigation risks for carriers, particularly if incorrect language or policy citations are used. Voltaire addresses these issues by dramatically improving the accuracy and consistency of letter writing, preventing the citation of language not present in the actual policy, and reducing "claims leakage" where coverage decisions are made incorrectly. The software drastically reduces the time spent on writing letters and the need for multiple layers of quality assurance, leading to significant time savings, reduced costs, and lower risks for carriers. Voltaire charges on a per claim basis, which can sometimes allow carriers to pass costs to reinsurers. Kwon believes the AI cycle is still in an early stage and on a "parabolic trajectory," with advancements rapidly transforming various industries. While few direct competitors focus solely on AI-powered letter writing, the market is ripe for disruption, as most insurance carriers are slow to innovate and often rely on older software. Voltaire recently closed a $4.2 million seed funding round to accelerate its growth. The capital is being used to expand the team, particularly in marketing and sales, and to aggressively attend industry events to increase awareness and capture market share. The company emphasizes empowering its team with AI, dedicating 25% of engineering time to experimentation and research, and conducting hackathons to foster innovation and ensure they stay ahead in the rapidly evolving AI landscape. Key Takeaways • Leverage Past Experience and Build on Lessons Learned: Kwon emphasizes that every past company provided valuable lessons, even from mistakes, contributing to better pattern recognition and faster decision-making. This highlights the compounding value of entrepreneurial experience. • Strategic Partnerships Fill Skill Gaps: A crucial lesson is to identify weaknesses and seek strong partners or resources to cover those areas. For Voltaire, Kwon, a technologist, partnered with Bryan Layne for essential insurance industry experience and connections, which was vital since he had no prior insurance background. • Validate the Problem and Market Demand Early: Before significant investment, it's vital to clearly define the problem you're solving and ensure customers are willing to pay for the solution. Voltiare gained overwhelming positive feedback from insurance carriers for their prototype, validating their entry into the claims space. • Identify and Aggressively Capture Untapped Market Opportunities: Kwon highlights a "massive opportunity" in insurance where less than 1% of the market currently uses software like Voltaire's for claims correspondence. He advocates for aggressive market expansion through industry events and sales/marketing efforts to capture early market share, anticipating a rapid shift away from manual processes. • Embrace AI as a Transformational Enabler and Foster an AI-Native Culture: Kwon believes AI is in an early, rapidly advancing stage, capable of unlocking automation previously requiring engineers. Companies should empower their teams with AI (e.g., through hackathons and dedicated experimentation time) to significantly increase individual impact and build an AI-native culture where continuous learning and discussion of AI advancements are central. • Build Strong Networks for Talent and Funding: Leveraging connections from previous ventures helped Kwon attract "extremely talented engineers" for Voltaire, ensuring cutting-edge development. Similarly, his quick fundraising was attributed to reaching out to known investors directly, relying on established relationships and a clear business case. • Sustain Motivation through Problem-Solving and Impact: Kwon's motivation stems from the inherent challenge of problem-solving in business and being involved in AI, which he sees as having a "tremendous impact on humanity". This suggests linking work to a larger purpose and fostering excitement for technological advancements can drive sustained motivation for both leaders and teams. Chapter Summary (00:01:03)  Voltaire: AI for Claims: Yo Sub Kwon founded Voltaire, using AI to make insurance claims correspondence faster, accurate, and cheaper. He entered insurance through an unexpected AI application. (00:06:53)  Current Claims Challenges: Manual letter writing is time-consuming and error-prone, leading to litigation risks and extensive quality assurance for carriers. (00:10:34)  Voltaire's Accuracy & Efficiency : Voltaire's AI improves accuracy and consistency by citing policy language verbatim. This reduces errors, saves time, and lowers costs. (00:22:03)  Massive Untapped Market: With under 1% market penetration, Voltaire sees immense opportunity. They're expanding aggressively, expecting manual letter writing to cease within five years. (00:25:02)  AI's Early, Transformative Stage: Kwon believes AI is in an early, rapidly advancing stage, enabling widespread automation. This empowers individuals and drastically increases organizational impact. (00:35:60)  Problem-Solving & AI Impact: Kwon's motivation is problem-solving and AI's tremendous impact. Voltaire fosters an AI-native culture, sharing excitement for technological advancements.   Books mentioned in this episode Great Expectations by Charles Dickens https://www.amazon.com/Expectations-Penguin-Classics-Charles-Dickens/dp/0141439564   The Count of Monte Cristo by Alexandre Dumas père https://www.amazon.com/Count-Monte-Cristo-Penguin-Classics/dp/0140449264     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com     Follow our host:           Peter Ho https://linkedin.com/in/peterhocm         Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.    

Peter Ho welcomed Alejandro Castellano to the podcast to discuss how he uses technology to make operations and businesses work smarter. Alejandro shared his background, starting with a childhood dream of being an inventor in Lima, Peru, leading him to study electrical engineering. He pursued entrepreneurial ventures early, starting an EdTech company in college where he learned the basics of running a business. This first company connected him with business people, leading to an opportunity to join a family office, which he described as his "on the streets MBA," where he learned how businesses grow from one to ten million in revenue across various industries. Despite this valuable experience, he always wanted to build something more disruptive in software, promising himself he would pursue a master's in computer science in the US. He eventually attended Cornell Tech, specializing in computer vision and machine learning, with a focus on entrepreneurship. After completing his master's, Alejandro had the idea to combine his two experiences: the operational knowledge from the family office, particularly in non-tech professional services, with the exploding potential of generative AI to improve these operations. He applied to the Allen Institute for AI incubator, AI2, choosing it because they had invested in AI startups before AI was mainstream, trusting their approach. Moving to Seattle for the incubator, he began exploring his idea. The motivation to start a company stemmed from his preference for working on something he owned or had a stake in, a mission that led him to seek the "best place to build companies in the world". Observing bottlenecks in admin and back office work in various businesses, Alejandro saw an opportunity to apply generative AI. He initially thought legal would be a good starting point due to AI's text analysis capabilities. Through conversations with attorneys, he identified common manual admin tasks that technical solutions could solve, but which firms lacked the resources to build. He realized this opportunity extended to other professional services like finance and accounting. This led to the core idea of Caddi: an extremely easy-to-use system that could watch a user's screen and replicate their process, like having a consultant ask to be shown a task and then automating it. Caddi works by having users record their screen interactions while performing a process; Caddi then documents the steps and replicates the process via software, such as API calls. This approach is different from traditional UI-based RPAs, which can break if the user interface changes and might make errors in decision-making, posing a significant liability in sensitive industries like legal and finance. Caddi's hybrid model starts like an RPA but generates actual code, making it extremely reliable. A key differentiation for Caddi is its focus on professional services users who are non-technical, often highly regulated, cautious about data, and value their time immensely. Caddi was designed to be customizable, allowing each firm to automate processes exactly the way they work today, rather than forcing them to adopt a standard pattern. They position Caddi as a "new AI employee" that users can teach manual processes to, which Caddi then performs reliably, saving time and cost and enabling employees to focus on revenue-generating activities. Caddi also facilitates process standardization across an organization and provides visibility into automated tasks. While they started exploring legal, their current clients are primarily in the financial services industry, as the pattern of needing operational support for expert practitioners is similar across professional services. Their revenue model is subscription-based with different tiers depending on platform usage, offering unlimited seats to encourage widespread adoption within a firm. Caddi recently raised $5 million in funding, a process Alejandro described as challenging but ultimately quick, taking about three weeks to find lead investors. The AI2 incubator was immensely helpful, providing diverse advisor perspectives (VC, entrepreneur, technical) and, crucially, a network that provided warm introductions to investors, making the fundraising process significantly easier.   Key Takeaways ·         Combine your unique background with technological shifts to identify opportunities. Alejandro combined his experience in operations within non-tech businesses from a family office with the "explosion" of generative AI to see a need for improving operations in professional services. This suggests that looking at how your specific skills and past experiences intersect with emerging technologies can reveal promising market gaps. ·         Focus on a specific customer segment and deeply understand their unique needs and constraints. Caddi initially focused on professional services like legal and financial advisory. Alejandro emphasizes that these users are often non-technical, highly regulated, have concerns about data security, and value their time immensely. Tailoring the product's ease-of-use and reliability, as well as the go-to-market strategy, to these specific characteristics is crucial for differentiation and adoption. ·         Prioritize reliability, especially in sensitive industries. In fields like legal and finance, even small errors can be very costly. Caddi addressed this by developing a hybrid approach that, while starting with recording user actions, generates validated code to ensure processes are replicated reliably, offering a significant advantage over less dependable methods. Making the solution reliable is paramount for building trust with these customers. ·         Leverage incubators and their networks for guidance and fundraising. Alejandro found the AI2 incubator incredibly helpful, not only for diverse advisor perspectives covering business, technology, and entrepreneurship, but also for providing warm introductions to investors within their network. This network significantly eased the fundraising process, demonstrating the value of connecting with established communities. ·         Balance visionary dreaming with grounded realism. Founders need a "reality distortion field" to dream big and believe they can change the world. However, Alejandro stresses the importance of being "quite real, quite transparent, and humble" when receiving customer feedback, analyzing usage data, and assessing the company's actual progress. The ability to switch between these two mindsets is vital for navigating the entrepreneurial journey.   Chapter Summary (00:01:02) Host Peter Ho introduces Alejandro Castellano, CEO of Caddi, focusing on using tech for smarter business operations. Shares background: Peru, engineering, first company A plus Tutoring, and "on the streets MBA" experience in a single-family office. (00:03:23) Pursuit of US education led to a Master's in AI at Cornell Tech and joining the AI2 incubator in Seattle. The idea for Caddi combined his operations experience with generative AI's potential to automate manual admin/back-office tasks in non-tech professional services. (00:06:50) Identified that professionals were overqualified for manual admin tasks. Realized an opportunity in industries like legal and finance. Caddi's concept aims for ease of use by watching and replicating processes, using a recording app to capture steps and build automations via software. (00:11:11) Caddi differentiates from RPA/no-code by focusing on professional services lacking tech talent. Unlike UI-based RPA, Caddi generates reliable custom code, crucial for accuracy in legal/finance where errors are costly.   (00:15:23) Caddi's value proposition: act as a reliable AI employee, freeing up time for higher value tasks, offering standardization and visibility. Business model is subscription for financial services and law firms with unlimited seats. (00:17:40) They recently raised $5M, lead investor Sunil Nagaraj (Uig), also AI2 network. Differentiation lies in specializing for the professional services segment's specific needs and constraints (e.g., regulation, hesitation to adopt new tech, value of time). (00:22:40) Scaling in this segment requires credibility and case studies. The AI2 incubator provided significant help with advisors and warm investor introductions. Keeping current on AI means constant experimentation. (00:30:12) Advice for entrepreneurs: balance the dreamer's reality distortion field with being realistic and transparent about operations.   Resources: Black Swan by Nassim Nicholas Taleb https://www.amazon.com/Black-Swan-Improbable-Robustness-Fragility/dp/081297381X Caddi https://www.trycaddi.com/     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm       Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  This podcast episode features an interview with Chat Joglekar, the founder and CEO of Baton, a company aiming to be the "Zillow for small business". Chat, an experienced executive with previous roles at Google and Zillow, was inspired to start Baton after a friend's frustrating experience trying to buy a small business, highlighting the lack of transparency in valuations. The market for small business transactions is substantial, estimated to be north of one trillion dollars annually. Baton seeks to address the illiquidity and opacity of this market by providing transparent valuations based on comparable sales data and reconciled financial information for listed businesses, unlike many other listing sites. Baton operates as a two-sided marketplace, and their initial strategy focused on building a high-quality and "legible" supply of businesses. Chat drew parallels to his experience scaling the new construction marketplace at Zillow, where focusing on quality listings attracted demand. Baton's monetization primarily comes from success fees charged to sellers upon a successful transaction, along with a small monthly retainer to ensure seller engagement . While currently working mostly directly with sellers, Baton is also testing partnerships with third-party brokers who see value in leveraging their platform. Despite existing and potential competitors, Baton believes its full-stack approach, guiding transactions from valuation to closing, sets it apart. The company recently raised a $10 million Series A funding round, with investors resonating with the large market opportunity and the need for Baton's solution. Key internal metrics for Baton include contracted retainer revenue and gross listing value, which help track the platform's health and future success. He emphasizes that motivating his team comes from a shared vision of helping small businesses, strong core values, and a focus on solving challenging problems by deeply understanding their customers.   Key Takeways 1.      Identify and Validate a Clear Market Need by Drawing Analogies: Chat's inspiration for Baton came from a friend's frustrating experience trying to buy a small business, which he articulated as the need for a "Zillow for small business". This highlights the power of identifying a tangible problem and using a familiar analogy to frame the solution and understand the missing elements in the market. 2.      For Two-Sided Marketplaces, Focus on Building Quality Supply First to Drive Demand: In the context of Baton, the initial focus was on making the supply of small businesses "legible" and bringing high-quality listings to the platform. Chat emphasizes that once they had good supply with comprehensive information, demand from buyers naturally followed. This suggests that in marketplaces where supply is opaque, prioritizing its quality and availability is crucial for attracting users on the demand side. 3.      Deeply Understand and Address the Unique Characteristics of Your Target Market: Chat points out that the small business transaction market is unique because the vast majority of both buyers and sellers are first-timers. This requires a different approach than more experienced markets, necessitating more education, support, and a platform that simplifies complex processes. Entrepreneurs should tailor their solutions to the specific challenges and inexperience levels of their users. 4.      Establish Core Metrics Aligned with Long-Term Success, Not Just Immediate Outcomes: Baton focuses on "contracted retainer revenue" as a key internal metric. This leading indicator helps predict future successful deals, which typically take several months to close. This illustrates the importance of identifying and tracking KPIs that reflect the underlying health and momentum of the business, even if they don't provide immediate gratification. 5.      Build a Strong Vision, Mission, and Values to Inspire and Motivate Your Team: Chat emphasizes that Baton's mission to help small businesses resonates deeply with many people. Their core values, such as "Know your customer" and "Problems energize us," create a shared sense of purpose and excitement within the team. This highlights that beyond financial incentives, a compelling vision and well-defined values are critical for attracting and retaining talented individuals who are passionate about solving the problem.   Chapter Summary (00:01:00)  Host Peter Ho introduces Chat Joglekar, the founder and CEO of Baton, highlighting his experience in building businesses. Chat shares his background, including roles at Google and Zillow, and the inspiration behind Baton – a friend's frustrating experience in trying to buy a small business, sparking the idea for a "Zillow for small business". (00:03:09)  Peter and Chat discuss the significant market opportunity in small business transactions, estimated to be north of one trillion dollars annually, comparable to the real estate market. Approximately 8-10% of businesses trade hands each year, representing a large volume of potential transactions. (00:04:50)  The conversation explores the lack of a great ecosystem for small business transactions compared to real estate. Emotional aspects for owners and the fact that most buyers and sellers are first-timers create unique challenges. (00:10:04)  Chat explains Baton's core strategy of providing apples-to-apples comparisons using cash flow multiples and a database of 70,000 recent sales comps. Baton aims to reduce the gap between buyer and seller valuation expectations by offering data-backed insights. They verify financial data for listings, unlike many other sites. (00:15:51)  Drawing on his experience at Zillow's new construction marketplace, Chat emphasizes the importance of building a high-quality and "legible" supply of businesses to attract demand. Baton focuses on comprehensive listings with video interviews and reconciled financials. This approach has led to a significant number of registered buyers. (00:24:32)  Chat acknowledges existing and potential competitors but highlights Baton's full-stack approach, assisting with the transaction process all the way to closing, as a key differentiator. They believe this comprehensive model provides a superior service compared to basic listing sites. (00:26:29)  Chat discusses Baton's recent $10 million Series A funding round. Investors were drawn to the large market and the need for Baton's solution. Chat reflects on the importance of understanding investor perspectives and addressing their concerns, particularly around being a tech-enabled broker versus a true marketplace. (00:31:59)  Chat shares that key internal metrics include contracted retainer revenue and gross listing value . He also discusses his approach to motivating his team, emphasizing the inspiring vision of helping small businesses, core values like "Know your customer" and "problems energize us," and fostering a collaborative environment. He personally stays motivated by the opportunity to solve problems and support small business owners.   Resources mentioned in the podcast https://www.batonmarket.com/   Acquired podcast Lenny podcast   Superagency by Reid Hoffman https://www.amazon.com/Superagency-Could-Possibly-Right-Future-ebook/dp/B0D886ZQHY The Nvidia Way by Tae Kim https://www.amazon.com/Nvidia-Way-Jensen-Huang-Making/dp/1324086718     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

In this episode, we interview Alex Smereczniak, a serial entrepreneur and the co-founder and CEO of Franzy, a franchise discovery and acquisition platform, and former CEO of 2 U Laundry and Laundry Lab. Alex shares his journey of growing 2 U Laundry/Laundry Lab to over 30 locations and his decision to hire a CEO and move to a board position. This transition allowed him to focus on his idea for Franzy, which he describes as the "Zillow for franchising," aiming to solve the gap in how people discover and research franchise opportunities. The franchise market is massive, accounting for 6-8% of the US GDP.  Alex points out that finding franchise opportunities is currently inefficient, often relying on Google searches or potentially biased franchise brokers who don't disclose their commissions. Franzy offers a transparent, all-in-one platform with AI-powered matching, educational tools, and a tech-enabled coaching experience for prospective franchisees. For franchisors, Franzy provides access to high-quality leads with a success-based flat fee model. Alex discusses the challenges of scaling a marketplace and Franzy's multi-faceted approach to drive awareness. Interestingly, he notes that economic uncertainty can actually drive growth in franchising as people seek more control over their careers. Reflecting on entrepreneurship, Alex emphasizes the importance of building a team that wants to be part of something bigger than themselves and constantly reinforcing that vision. To connect with Alex and learn more about Franzy, visit www.franzy.com. Here are 5 key takeaways from the interview that may be useful for other entrepreneurs or CEOs: 1. Prioritize the health of the business over personal attachment: Alex Smereczniak made the strategic decision to hire a CEO for 2 U Laundry and Laundry Lab, recognizing that someone with more retail and operational experience could better lead the company's growth, even though he had dedicated eight years to building it. This highlights the importance of putting the business's needs first, even if it means stepping back from a day-to-day leadership role. 2. Identify and capitalize on market inefficiencies: Alex recognized a significant gap in how individuals discover and acquire franchise opportunities. The lack of a transparent, centralized platform, coupled with potential conflicts of interest with franchise brokers, led to the creation of Franzy. This demonstrates the value of identifying pain points in an existing market and developing innovative solutions to address them. 3. Leverage technology to create transparent and efficient marketplaces: Franzy aims to be the "Zillow for franchising" by providing a platform with transparent pricing, AI-powered matching, and comprehensive information, contrasting with the fragmented and sometimes opaque nature of traditional franchise discovery methods. This underscores the power of technology in creating more efficient and trustworthy marketplaces by offering greater transparency and value to users. 4. Recognize opportunities within economic shifts: Despite economic uncertainty, franchising has historically seen growth as individuals seek more control over their careers and futures. This suggests that entrepreneurs and CEOs should be aware of how broader economic trends can create new demands and opportunities within their respective markets. 5. Build a team driven by a shared, larger purpose: Alex emphasizes the importance of hiring individuals who want to be part of something bigger than themselves and constantly reinforcing that vision. Creating a sense of shared purpose and excitement about the company's mission can be a powerful motivator for teams, especially in the challenging environment of a startup.   Chapter Summary (00:01:04)  Peter Ho introduces Alex Smereczniak, co-founder/CEO of Franzy and former CEO of 2 U Laundry/Laundry Lab. (00:01:33)  Alex discusses 2 U Laundry/Laundry Lab's growth to over 30 locations and his move to a board position. He explains Franzy, inspired by his franchising experience, aims to be the "Zillow for franchising." (00:02:45)  Alex highlights the massive franchise market, accounting for 6-8% of the US GDP, encompassing diverse industries beyond fast food. (00:07:00)  Peter asks how business owners find franchises. Alex points out the lack of a great platform and issues with franchise brokers. Franzy aims to be a transparent solution. (00:09:12)  Alex explains Franzy's AI matching, coaching, and success-based flat fee model for franchisors . It leverages FDD data for accessible brand profiles. (00:17:25)  Alex discusses overcoming the cold start problem  and how economic uncertainty can drive franchise growth , though tariffs can impact specific sectors. (00:27:26)  Alex shares that building a startup requires a team wanting to be part of something bigger than themselves and constantly reinforcing that vision. (00:29:53)  Alex notes "crazy finds crazy" in startups . He provides contact information for Franzy and himself.     Books mentioned in the podcast Zero to One by Peter Thiel and Blake Masters https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296 The Hard Thing About Hard Things by Ben Horowitz (Author) https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205       Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.      

Peter Ho welcomes Julian Lange, an experienced CFO who has guided companies from startup to IPO, including scaling Marley Spoon and leading VC fundraising for Aiven. Currently CFO at Upvest, Julian brings strategic financial leadership and a passion for team development. Julian's Career Journey: Julian shares his background, starting with 10 years in the corporate world at General Electric (GE), where he held various finance roles and learned the importance of finance helping to run the business. He gained exposure to corporate FP&A among other important finance functions. After GE, Julian transitioned to the startup and scale-up world. Experience at Marley Spoon: Julian was the first finance hire at Marley Spoon, a global meal kit competitor to HelloFresh. He discusses the company's rapid growth from zero to $250 million revenue and its IPO within four years. He emphasizes the importance of building processes early and shaping the finance team with a vision. Julian also highlights the significance of unit economics even in early stages, focusing on customer acquisition cost and lifetime value to build a "marketing machine". Experience at Aiven: Julian joined Aiven, a software business providing value-added cloud infrastructure for open-source software, and experienced hypergrowth, with the team and topline revenue quadrupling in 18 months. Aiven reached a multi-billion dollar valuation. Current Role at Upvest: Julian is currently the CFO at Upvest, an investment API company that enables other companies to offer stock and ETF trading. He explains the technical complexities Upvest solves in the investment space. Key Takeaways for Finance Professionals and Entrepreneurs: Finance should be a business partner, actively helping to run the company, not just focusing on numbers. Julian mentioned that what interested him at GE was being told that in finance, you help run the business. He found this to be true, noting that CFOs and finance teams have a huge say and impact on how things are done, which comes with the responsibility of knowing the business details. This perspective suggests that finance professionals should strive to understand the operational aspects of the business and contribute to strategic decision-making, rather than being purely reactive or focused solely on reporting. This is also reflected in his emphasis on business partnering later in the interview. • Building strong unit economics is crucial for sustainable growth, even from the early stages of a company. Julian highlighted that even at super low revenue, they started looking at unit economics at Marley Spoon, specifically the relationship between customer acquisition costs and lifetime value . He described the goal as building a "marketing machine" that "magically... multiplies the money."  This takeaway emphasizes the importance of understanding the profitability of each customer and ensuring that growth efforts are financially sound, rather than just focusing on top-line revenue. This principle applies to both startups and more mature businesses looking to expand efficiently. • Don't underestimate the value of hiring individuals with the right attitude and potential for growth, even if they are less senior initially. Julian shared the "famous example from Marley Spoon days" where his first finance hire was a working student who is now the CFO of one of their largest countries. He stated that he is "fine to hire less senior, but a person that I'm fully convinced otherwise can develop". This suggests that entrepreneurs and finance leaders should look beyond immediate experience and consider the long-term potential and adaptability of candidates, investing in their development for future success. • Expect and embrace change and uncertainty, especially in high-growth environments, and focus on the ability to react quickly based on data. Julian's career has involved navigating various significant events, from the great financial crisis at GE to the rapid growth and market shifts at Marley Spoon and Aiven. He mentioned that he has "seen a career full of events that normally say people, oh, this happens once in a lifetime. But for me, it happens like once in a job." His approach is not to over-plan for every possibility but to "quickly react," look at the data, understand the new context, and make solid decisions. This suggests that agility and data-driven decision-making are vital for navigating the unpredictable nature of business, particularly in dynamic industries. • Continuous learning and a focus on process improvement are essential for effective financial leadership. This highlights the importance of ongoing learning, adopting best practices, and continuously refining financial and operational processes to improve efficiency and effectiveness within the finance function and across the organization. Chapter Summary (00:01:04) Introduction to Julian Lange  (00:01:35) Early Career at General Electric (GE)  (00:03:06) Transition to Startups and Marley Spoon  (00:09:04) Hypergrowth and IPO of Marley Spoon  (00:17:17) Recruiting and Experience at Aiven (00:21:25) Current Role at Upvest  (00:25:16) Balancing Growth and Navigating Uncertainty  (00:43:08) Book Recommendations and Career Advice    Book Recommendations The Pyramid Principle:Logic in Writing and Thinking by Barbara Minto https://www.amazon.com/Pyramid-Principle-Logic-Writing-Thinking/dp/0273710516 The Checklist Manifesto Atul Gawande https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000 Atomic Habits by James Clear https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Deep Work by Cal Newport https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692 The Phoenix Project by Gene Kim, Kevin Behr, George Spafford https://www.amazon.com/Phoenix-Project-DevOps-Helping-Business/dp/0988262592 Radical Candor by Kim Scott https://www.amazon.com/Radical-Candor-Revised-Kick-Ass-Humanity/dp/1250235375     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

The interview with Alex Lee, CEO of Truewind, explores how his company uses artificial intelligence to streamline accounting processes for accounting firms. Truewind is presented as a "digital staff accountant" that utilizes AI to perform accounting tasks with greater efficiency and predictability. Lee's background is in aerospace engineering, having worked at Boeing on the 777X program. He transitioned to venture capital after obtaining an MBA. His experience supporting portfolio companies exposed him to the inefficiencies in finance and reporting, which led him to start two technology companies, including Truewind. Inefficiencies exist across the entire accounting stack, from basic journal entries to reporting and analytics. Truewind focuses on the foundation of this pyramid by addressing manual journal entries.  Truewind operates on a monthly subscription model, positioning itself as a digital staff accountant. Customers view Truewind as a labor solution rather than a software expense. Truewind serves various clients, including top 50 accounting firms, regional firms, solo practitioners, and fractional CFO firms. Truewind integrates with existing general ledgers like QuickBooks, Xero, NetSuite, and Sage Intacct. It enhances the work that human accountants do, such as classifying transactions, ensuring documentation, and reconciling sub-ledgers. Truewind's document system reads PDFs and matches them to transactions, which helps with audits. The goal is not to replace accountants but to make them more efficient and allow them to upskill. The ultimate value of accountants is trust, which AI cannot replace. AI can assist with lower-value tasks and free up accountants for advanced analysis and client engagement. Addressing the risk of AI "hallucination," Lee views the non-deterministic nature of AI as a feature that allows it to handle complex nuances in accounting. Human review remains essential. Truewind prioritizes product engineering and go-to-market strategies with its capital. They focus on reliability, accuracy, user experience, and a streamlined sales process. Truewind is metrics-driven and uses its software internally. Key takeaways from the interview that are particularly relevant for entrepreneurs: 1.      Solve fundamental problems within an industry using AI, but recognize the enduring value of human expertise. Truewind focuses on the foundational inefficiencies in accounting, like manual journal entries, rather than superficial issues. This approach highlights the importance of identifying core problems that AI can address while recognizing that AI will not replace human accountants, whose value lies in building trust and providing complex analysis . 2.      Industry-Specific AI Requires Nuanced Training and a Human-in-the-Loop Approach Developing AI solutions for specific industries, such as accounting, demands careful training to understand industry nuances. Truewind invests in training its AI model to recognize the differences between industries, indicating the need for tailored AI solutions. Lee emphasizes the importance of a "human-in-the-loop" approach, where AI suggestions are reviewed by humans, ensuring accuracy and trust. 3.      Prioritize Product Development, User Experience, and a Streamlined Go-to-Market Strategy For early-stage companies, disciplined capital allocation is crucial . Truewind prioritizes product engineering, reliability, user experience, and a streamlined sales process tailored to accountants' busy schedules . Recognizing the user and meeting their needs is of utmost importance. Chapter Summary (00:01:04) Introduction and Background: Introduction of Alex Lee, founder and CEO of Truewind, his background, and how Truewind is a digital staff accountant using AI. Lee's career journey from aerospace engineering at Boeing to venture capital and starting Truewind is discussed. (00:03:17) Addressing Inefficiencies and Market Opportunity: Discussion of the inefficiencies in accounting that Truewind addresses by focusing on the foundational level of journal entries. Truewind's business model as a monthly subscription fee is mentioned. The market opportunity is huge due to the shortage of accountants, and the accounting industry welcomes AI to enhance practices. (00:08:08) AI and the Role of Accountants: Truewind integrates with general ledger software and enhances the work done by human accountants. AI will not replace accountants but will make them more efficient. The value of accountants lies in building trust, and AI's role is to assist and allow them to upskill. The need for accuracy in accounting is emphasized. (00:16:33) AI's Nature, Lee's Investment Experience, and Truewind's Priorities: AI's non-deterministic nature is viewed as a feature, and human review remains essential. Lee's prior experience as an investor was helpful during fundraising and in sales. Truewind prioritizes product engineering and go-to-market strategies with its capital. (00:22:50) Internal Operations, AI Usage and Motivation: The focus is on reliability, accuracy, user experience, and a streamlined sales process. Truewind uses its own software internally and is metrics-driven. AI is used in various business processes, and the team is encouraged to experiment with it. Lee shares book recommendations and discusses motivating his team by leading by example, building a strong team, and providing clear direction.   Books Mentioned in this Episode Red Notice by Bill Browder https://www.amazon.com/Red-Notice-Finance-Murder-Justice/dp/1476755744 Pachinko by Min Jin Lee https://www.amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563927 The Outsiders by William N. Thorndike Jr. https://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672   Resources: https://www.truewind.ai/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Nate Helbach, founder and CEO of Neutral, discusses his company's mission to redefine real estate development through sustainable practices and a focus on tenant wellness. Neutral aims to construct mixed-use and multifamily developments that achieve carbon neutrality. Inspiration and Background: Nate was inspired to start Neutral by the lack of differentiation and sustainability in typical multifamily projects. He saw a need for buildings that prioritize wellness, longevity, and environmental responsibility. Neutral is vertically integrated, with development, construction, and architectural arms. Neutral's Strategy and Projects: Neutral focuses on creating unique living experiences with a holistic approach, incorporating wellness packages, community-building amenities, and high-quality design. The company starts with a base-case financial model and then evaluates sustainability features based on cost-benefit analysis, ensuring that increased costs are offset by increased income or long-term value. Nate highlights the importance of community in tenant retention, emphasizing the creation of environments where residents form relationships . Current projects include Baker's Place in Wisconsin, with plans to expand into Arkansas and San Francisco. Financing and Capital: Neutral utilizes various methods for raising capital, including wealth advisors, wealthy individuals, and an investor portal. The company has established relationships with banks like Bank Ozk and Pro market for debt financing. Competition and Vision: Neutral differentiates itself by being a "first mover" , bringing a holistic, differentiated experience to the market, combining sustainable features, wellness programs and community focus .   Key Takeaways 1.      Differentiate your product: Identify gaps in the market and offer unique value propositions that go beyond the ordinary. Neutral's focus is on sustainability, wellness, and community in real estate development. 2.      Implement a holistic cost-benefit analysis when considering sustainable features . Balance increased costs with potential increases in income, government credits, and long-term valuation. 3.      Build community to foster loyalty: Creating a sense of community can significantly improve renewal rates. 4.      Diversify capital raising strategies: Explore various avenues, including wealth advisors, individual investors, and online portals, to secure funding. 5.      Be flexible and adaptable: Being a "first mover" allows for quick implementation of innovative ideas, giving a competitive edge against larger, more entrenched companies.   Chapter Summary (00:01:05) Introduction (00:01:30) Neutral's Mission: Nate explains Neutral's core competency in ground-up multifamily construction and its mission to provide a differentiated product focused on carbon reduction, tenant experience, wellness, and longevity. (00:03:16) Wisconsin Roots and Expansion: Nate discusses starting in Wisconsin due to it being his home state, while also having a San Francisco office and expanding into Arkansas. (00:08:02) Inspiration and Vision: Nate shares his inspiration for starting Neutral, driven by a desire to move away from ordinary projects and create sustainable buildings focused on wellness. (00:17:37) Balancing Sustainability and Financials: Nate explains how Neutral balances sustainable features with financial metrics by using a cost-benefit analysis to ensure costs are offset by income. (00:25:18) Creating Differentiated Living Experiences: Nate details Neutral's strategy to create differentiated living experiences with holistic wellness packages, high-end interior design, and community-building amenities. (00:34:58) Competing with Larger Companies: Nate describes how Neutral competes as a "first mover" by being flexible, revolutionary, and delivering a holistic experience that larger companies struggle to replicate due to being entrenched in their ideals. (00:37:48) Book Recommendation and conclusion   Mastering The Market Cycle: Getting the Odds on Your Side by Howard Marks https://www.amazon.com/Mastering-Market-Cycle-Getting-Odds/dp/1328479250     Resources: https://www.neutral.us/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

In this episode of Value Drivers, we welcome Dan Hilton, the CFO of BluMetric (Ticker: BLM), a Canadian environmental consulting and water technology company. Dan shares his extensive experience spanning over 30 years in both startup and established technology firms. He discusses his varied career, which includes serving on both public and private company boards, involvement in the Canadian artificial heart program, running the Conservative Party of Canada, and numerous successful M&A transactions. Dan delves into the role of a strategic CFO, emphasizing a balance between risk-taking and financial prudence, the importance of understanding and storytelling in finance, and managing organizational growth while maintaining culture. Additionally, Dan provides insights into BluMetric's business model and their work in water and wastewater solutions, as well as his thoughts on the future of work and the impact of AI in finance. Key Takeaways 1. Risk Management and Strategic Boundaries: Understand the operational boundaries, assess risks, and understand potential outcomes to set a baseline for the organization. 2. Catalyst for Growth: A successful CFO should encourage calculated risk-taking and foster creativity within the organization to fuel growth. 3. Deep Business Understanding and Storytelling: Develop a deep understanding of the business to make informed decisions and communicate effectively with the market. Effective storytelling is rooted in a deep understanding of the business. 4. Prioritizing Culture and People in M&A: In M&A, prioritize culture and people over financial metrics. Forcing an acquisition without considering culture can lead to loss of talent and value destruction. 5. Building Trust in M&A: Building trust with the seller is important in M&A. Spend the time to get to know the people on the other side of the table . 6. Continuous Learning: Embrace continuous learning , and don't be afraid to explore opportunities outside your comfort zone . Chapter Summary (01:00) Introduction of Special Guest Dan Hilton (05:30) The Role of a Strategic CFO (12:16) Understanding BluMetric (17:54) Managing Company Growth and Culture (25:23) Insights on M&A Transactions (34:22) Final Thoughts and Book Recommendations Book Mentioned in this Episode Thinking, Fast and Slow by Daniel Kahneman https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Resources: https://www.BluMetric.ca/ Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  Anatoly ("Toly") Kvitnitsky, founder and CEO of AI or Not, an AI detection startup, was interviewed on the Value Drivers podcast. Kvitnitsky's background includes a decade in fraud and KYC protection, followed by a stint as a VC at a major financial institution, which ultimately led him to start AI or Not in late 2023. His motivation stemmed from the realization that generative AI, while beneficial, could be exploited by bad actors. He felt there wasn't enough being done to protect individuals and companies from these risks and wanted to help people enjoy AI while maintaining safety and trust. Kvitnitsky notes his career has moved from M&A to startup to investment and back to startup, which gives him a unique perspective. The interview highlighted the rapid advancements in AI and the potential dangers, especially from open source models. The emergence of DeepSeek, a Chinese open-source model that rivals the performance of models like ChatGPT at a fraction of the cost, has shown how quickly models can evolve and be adopted. Open-source models are particularly risky because they lack the safeguards of closed-source models, allowing bad actors to "jailbreak" them for malicious purposes like creating phishing emails and catfishing scams. Kvitnitsky points out that criminals are combining open-source tools to create fraud at scale, utilizing multiple modalities. AI or Not is focused on detecting AI-generated content across different modalities, including video and audio. They provide tools for both consumers and businesses, offering a free tier for individual use and API integrations for businesses. The company believes that the problem of AI-generated content is both a B2B and consumer issue, and they are developing a multi-tiered product approach to address that. The company's focus is on identifying AI-generated content from both closed and open source models, as that is where the most risk exists. AI or Not is targeting risk and fraud groups, compliance teams, and companies that are vulnerable to AI-generated fraud, such as financial institutions, dating apps, and even medical insurance. They have even seen use cases involving fake x-rays for insurance claims . Kvitnitsky also discussed the potential of AI to democratize content creation, allowing for high-quality content to be created at lower costs. However, he also expressed concern about the potential for the internet experience to become dominated by AI-generated content, which could create a poor experience for users . He predicted that AI-generated content will soon exceed human-generated content and emphasized the need to distinguish between real and AI-generated content. To stay ahead, AI or Not has a team of AI researchers focused on keeping up with new models and training their detection tools. They have a real-time daily checker to find new content and train their models . AI or Not raised a $5 million seed funding round, led by Foundation Capital with participation from Plug and Play and GTM Fund . The investors knew Kvitnitsky from his previous roles, which helped the funding come together quickly. The funding is used to expand the company's efforts to keep up with the rapidly changing AI landscape. A key performance indicator for the company is usage on a per client basis, which shows whether the company is providing value. The most challenging aspects of running his startup are hiring talent in the competitive AI space, and balancing the product roadmap with immediate customer needs. Key Takeaways ·         Focus on a clear problem: Kvitnitsky's motivation for starting AI or Not stemmed from a clear problem, which is the potential misuse of generative AI by bad actors and the lack of sufficient protection against it. A well-defined problem helps define your company's mission and attract investors. ·         Be aware of emerging technologies and their risks: The discussion about DeepSeek highlights the importance of keeping up with rapidly evolving technologies and understanding their implications, particularly with open-source models. ·         Integrate with existing systems: AI or Not's strategy of integrating its technology into existing workflows shows an understanding of business needs and a practical approach to implementation. Make it easy for customers to adopt your solution. ·         Stay ahead of the curve: The company's focus on constant research and training to keep up with new models demonstrates the importance of staying nimble and adaptable in the face of rapid technological advancements. ·         Key metrics matter: Focusing on usage per client as a key performance indicator shows that the company is laser focused on whether they are providing value. Track key metrics to understand if you are providing value. ·         Relationships matter: Kvitnitsky's ability to quickly secure funding was partly due to the pre-existing relationships he had with investors. Build and nurture professional connections.    Chapter Summary (00:01:05) Introduction and Background  (00:01:42) Kvitnitsky's Journey; Kvitnitsky discusses his background in fraud and KYC and his motivation for starting AI or Not. He was concerned about the potential for misuse of generative AI. (00:03:27) AI Landscape and Risks; The discussion covers the rapid advancements in AI, especially the risks of open source models like DeepSeek. (00:09:51) AI or Not's Approach; Kvitnitsky explains how AI or Not addresses the risks of AI, particularly with multimodal and open source models. (00:12:53) Product Approach; The company's multi-tiered product approach for both consumers and businesses is described. (00:15:04) Target Industries; AI or Not targets risk, fraud, and compliance teams. (00:17:31) Volume of AI Content; The interview addresses the increasing volume of AI-generated content and how AI or Not keeps up with the pace of innovation. Kvitnitsky predicts AI generated content will soon exceed human content. (00:19:41) Seed Funding; A discussion of AI or Not's recent $5 million seed funding round. (00:22:42) Key Performance Indicators; The interview covers key performance indicators for the company, such as usage per client. (00:26:07) Democratization of Content Creation; The potential of AI to democratize content creation is discussed along with the risks of AI generated content becoming too prevalent online. (00:29:53) Book Recommendations; Kvitnitsky recommends Rework and Amp It Up. (00:32:49) Challenges of Running a Startup; Kvitnitsky shares his current challenges, such as hiring and balancing product roadmaps. (00:36:14) Contact Information; The interview ends with how to contact him if interested in working at AI or Not. Books Mentioned in this Episode Rework by Jason Fried and David Heinemeier Hansson https://www.amazon.com/Rework-Jason-Fried/dp/0307463745 Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115   Resources: https://www.aiornot.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Dr. James Min, founder and CEO of Cleerly, is interviewed about his journey from a medical background to entrepreneurship. Dr. Min, a cardiologist by training, spent 15 years at New York Presbyterian Hospital and Cornell Medical College. He discusses the development of the coronary CT angiogram, a tool that allowed his team to learn about vascular biology and the causes of heart attacks. This led to a clinical program called Heart Health, which, through a personalized approach to disease evaluation using imaging, saw no heart attacks in its patients over several years. Dr. Min realized that scaling this approach would require computational methods, which led to the founding of Cleerly. He notes that he was an "unlikely entrepreneur," being more focused on clinical trials and research previously. The interview highlights the limitations of traditional cardiology, which often equates symptoms with risk of heart attack. Dr. Min explains that many people who have heart attacks never experience symptoms beforehand. He stresses the importance of diagnosing heart conditions earlier through precision detection. Traditional stress tests, he notes, miss the majority of people with heart disease and can produce false negatives. Cleerly's approach involves advanced 3D imaging with high resolution, coupled with a care management platform. This platform aims to educate primary care physicians, general cardiologists, and patients on how to understand and act on the imaging data. The goal is to provide a comprehensive approach including evaluation, treatment, and tracking of changes over time. While there are competitors in the space, Cleerly takes a different approach by focusing on identifying risk of heart attacks in all patients, whether they are symptomatic or not. Dr. Min also notes that Cleerly uses an AI-enabled approach. The discussion covers the market opportunity, noting that there are millions of non-invasive coronary artery imaging tests performed yearly. Because most heart attack patients don't have symptoms before their events, Dr. Min suggests that the total addressable market could include every adult. To prove the value of Cleerly's approach, the company is conducting a large randomized control trial with asymptomatic patients to compare standard care with Cleerly-guided care. Dr. Min discusses a recent funding round of $106 million, which will be used for commercial growth and scaling, as well as to support the ongoing clinical trial. He emphasizes the importance of demonstrating that their technology is effective for both symptomatic and asymptomatic patients. He also highlights Cleerly's exploration of value-based care models. Dr. Min believes that earlier diagnosis and prevention are key to reducing healthcare costs. Dr. Min discusses his view of the future of medicine, particularly the role of AI. He believes that AI will replace the majority of doctors' admin activities, especially menial tasks, such as entering data into electronic health records. He thinks that doctors will be more involved in patient interaction and integrating different forms of data to make clinically actionable insights. He advises medical students to focus on the humanity of taking care of people and on the science and clinical data that helps them to do that. He also expresses optimism about the future of medicine. While acknowledging the slow pace of technology adoption due to regulation, he is hopeful that healthcare will improve dramatically over the next 10 years. He states that Cleerly has a team of about 200 people. He describes Cleerly's operating philosophy, which includes a 3-year strategic plan, annual operating plans, company-wide objectives, and key results, with a strong emphasis on data-driven decisions. Dr. Min's mission is for Cleerly to help create a world without heart attacks. Key Takeaways ·         Identify a genuine problem: Dr. Min's journey began with a clear clinical problem: the inadequacy of traditional methods in predicting heart attacks. He didn't start with technology; he started with a need to solve an issue in cardiology . For entrepreneurs, this highlights the importance of starting with a problem that has a significant impact, rather than creating a solution and then searching for a problem. ·         Deep domain expertise matters: Dr. Min's background as a cardiologist and researcher provided him with the necessary insights and credibility in the medical field. His deep understanding of vascular biology and the shortcomings of existing methods allowed him to develop an effective and innovative approach. This emphasizes that entrepreneurs should seek a deep understanding of the domain they intend to disrupt. ·         Validate with evidence: Dr. Min and his team conducted large-scale clinical trials to validate their findings and support their approach. In highly regulated industries like healthcare, clinical evidence is paramount for adoption. This highlights the importance of investing in research and development to validate the effectiveness and safety of a product. ·         Focus on scalability: After experiencing the success of the Heart Health program, Dr. Min realized that it was not scalable in its initial form. This led him to develop computational approaches using machine learning and AI. Entrepreneurs need to think early about how to scale their solutions and should seek innovative methods to make it happen. ·         Build a comprehensive solution: Cleerly's platform doesn't just focus on image analysis, but also on a care management platform that educates and empowers various stakeholders. This illustrates the value of building a holistic solution that goes beyond the core technology and addresses other needs of the end users. ·         Patience and Long-Term Vision: Dr. Min highlights the importance of building relationships with investors, as he did with Insight Partners. Cleerly's approach to the market is a long term vision, with a need for clinical trials and education for medical professionals . This is a good reminder that in healthcare, building trust takes time, and a long-term perspective is necessary for success.   Chapter Summary (00:01:04) Introduction  - Dr. Min's background and the founding of Cleerly are introduced. (00:01:29) From Research to Clinical Program  - Heart Health program success using personalized imaging is described. (00:03:17) Need for Scalable Solution  - Computational approaches were needed to scale the program. (00:05:03) Problems with Traditional Cardiology  - Symptom-based risk assessment is inadequate; many are asymptomatic. (00:06:11) Cleerly's Approach  - Precision detection with 3D imaging and care management platform. (00:11:20) Market Opportunity & Growth  - Large market, and recent funding to commercialize the product. (00:20:44) AI and the Future of Medicine  - AI will transform medicine and the role of doctors. (00:35:37) Cleerly's Mission  - Cleerly aims to create a world without heart attacks.   Book Mentioned in this Episode Die With Zero: Getting All You Can from Your Money by Bill Perkins https://www.amazon.com/Die-Zero-Getting-Your-Money/dp/0358099765     Resources: https://cleerlyhealth.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  This interview with Brodie Sutherland, CEO of Tocvan Ventures (Ticker: TOC), provides insights into the company's operations, the mining industry, and Sutherland's leadership philosophy. Tocvan Ventures is a publicly traded natural resource company focused on the acquisition, exploration, and development of mineral properties. Sutherland, a geologist by training, shares his journey from a field geologist to leading an exploration company. His career has taken him around the world, giving him experience with various mineralized systems. This experience has given him insight into what makes a project go from exploration to production. A key takeaway from the interview is the importance of mining for societal advancement. Sutherland emphasizes that the metals his company seeks are essential for technological progress. He notes that many investors overlook the fact that modern technology relies on mined materials. He believes the mining industry is underappreciated and sees potential for more investment in the sector. Tocvan Ventures is currently focused on gold and silver exploration in Sonora, Mexico. Sutherland explains that Sonora offers a number of advantages including great infrastructure, a low cost of operation, and a fast permitting timeline. He contrasts this with Canada, where permitting can take over a decade. Sonora also benefits from a long history of mining and a local community that understands and appreciates the industry. The local community and talent base are a key part of Tocvan's success, according to Sutherland. Sutherland describes two main phases of value creation for shareholders: the discovery phase and the mining/production phase. He explains that the company has already achieved significant growth through successful discoveries. He has set his sights on developing projects into producing mines. He notes that Tocvan is also exploring the possibility of a test mine to generate cash and move towards production. Sutherland's leadership philosophy is characterized by several key aspects: Emphasis on local expertise and community involvement: He stresses the importance of building a team from the local community in Mexico. He believes that outside teams often fail because they don't understand local conditions and stakeholders. He values the skills and experience of the people of Sonora. He notes that many of the company's employees come from a local village with a long history of mining. He is also focused on educating local people about geology to further improve the workforce.   Focus on creating value: He notes that the company's core purpose is to create value for shareholders. He aims to move the company from a 25-million-dollar valuation to over 250 million. Transparent communication and investor relations: Sutherland states he spends significant time engaging with current and potential investors. He notes the importance of educating investors, especially those who are not familiar with the mining sector. He also observes the historical disconnect between commodity prices and the valuation of mining equities and sees opportunity for growth. Sutherland acknowledges that the company's current challenges include prioritizing exploration targets and effectively communicating the value of mining to a broader audience. He also observes that the mining industry often suffers from misconceptions, where the public imagines it to be like "Discovery Channel" style operations. Despite these challenges, he is optimistic about the future of the company and the mining sector. Chapter Summary (00:01:03) Introduction and Background (00:01:45) Global Exploration Experience (00:03:11) Transition to Leadership (00:07:23) Mining's Importance and Investment (00:08:33) Focus on Sonora, Mexico (00:13:01) Value Creation and Growth (00:19:11) Leadership and Team Building (00:28:05) Investor Relations and Industry Outlook   Book Mentioned in this Episode Never Rest on Your Ores: Building a Mining Company, One Stone at a Time by Norman B. Keevil https://www.amazon.com/Never-Rest-Your-Ores-Footprints/dp/0773551557     Resources: https://tocvan.com/     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

The podcast features a conversation with Praful Saklani, the CEO of Pramata, a company focused on simplifying contract management using AI. Saklani shares his extensive entrepreneurial journey, beginning with his early involvement in the internet world in the mid-1990s after graduating from Swarthmore College with a degree in Economics and Political Science. He describes how he saw the potential of the internet and became a consultant and then an entrepreneur, starting a travel technology company in 1998. He then engaged in impact investing, working on water purification in the Philippines and India. Saklani founded Pramata in 2006 after identifying a need for better contract management solutions, inspired by his experience of seeing lawyers and financial professionals manually reviewing contracts. Saklani explains that Pramata is focused on helping mid-size to large B2B companies that negotiate contracts extensively, targeting those with revenues from $50 million to over $200 billion. He notes that many companies, even large ones, struggle to keep track of their contracts and the commercial terms within them. The core of Pramata's approach is to treat contract management as a data problem. Saklani explains that while standardizing contracts is helpful, businesses will always need to negotiate custom deals, meaning that keeping track of the specifics is crucial. Pramata uses AI to create a "contract AI knowledge base", which involves identifying and organizing contracts, extracting key data, and establishing relationships between documents. This knowledge base then powers AI agents that help with contract drafting, risk management, and negotiation, providing insights for sales, legal, and procurement teams. Saklani distinguishes Pramata by its focus on providing enterprise-grade AI that is reliable, accurate, scalable, and secure. He uses the analogy of a microwave, where if you put junk in, you get warm junk out. Saklani discusses how the accessibility and usability of AI have changed, with people now expecting AI to be easy to use. He points out that while tools like ChatGPT have raised expectations, there's a need for "data grounding," which is ensuring that AI is built on accurate, verified data. He emphasizes that this is particularly important for enterprise clients, where the tolerance for errors is minimal, and that Pramata's focus on accurate data sets the context for more accurate AI-driven results. When asked about leadership lessons, Saklani stressed the importance of getting ideas in front of customers early and often, viewing the process as an iterative cycle of feedback and adjustment rather than trying to outsmart the market. In addition, he notes the importance of understanding key metrics like net ARR growth, gross retention, net retention, and unit economics . He believes that a focus on these metrics helps companies maintain alignment and understand their performance. Key Takeaways • Observe and Identify Real Problems: Saklani's journey began by identifying inefficiencies in contract management during a sale. He recognized a broader pain point, which led to the founding of Pramata. • Solve Meaningful Problems: Saklani focused on solving a real B2B problem: managing complex contracts and addressing revenue leakage. • Prioritize Customer Feedback: Saklani emphasizes the importance of early and continuous customer feedback in product development. He believes that entrepreneurs should not "outsmart the market" but rather "collide with the market" and get feedback from actual users. • Data is Crucial: Saklani learned that accurate and accessible data is at the heart of effective contract management. He views it as a data problem, not just a workflow issue and uses the "garbage in, garbage out" analogy when discussing AI. • Embrace Non-Linear Growth: Saklani understands that progress is not always linear, and that it is important to embrace the pain of failure to achieve long-term success. • Long-Term Vision is Important: Saklani recognizes that advancements in AI will likely change everything and urges companies to consider how new technologies will change the way things are done . He also states that companies should be flexible and adapt to change . Chapter Summary (00:01:04) Introduction (00:01:44) Saklani's Background (00:03:24) Founding of Pramata (00:08:22) Pramata's Target Customers (00:11:30) Pramata's Differentiation and AI (00:22:28) The Importance of Data Grounding (00:24:41) Leadership and Strategy (00:29:13) Key Metrics (00:32:09) Customer Success (00:35:29) Recommended Reading (00:40:01) Challenges and Future of AI (00:44:51) Conclusion Book Recommendation Enlightenment Now: The Case for Reason, Science, Humanism, and Progress by Steven Pinker https://www.amazon.com/Enlightenment-Now-Science-Humanism-Progress/dp/0525427570   Resources: https://www.pramata.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

  Piotr Tomasik, co-founder and COO of TensorWave, was interviewed on Value Drivers. Tomasik discusses his journey into AI, his entrepreneurial background, and the founding of TensorWave. He grew up in the Bay Area, and moved to Las Vegas to attend UNLV for computer science. He was drawn into the startup world after being recruited by a professor into a green energy company. He then worked for a prepaid debit card processor before co-founding a social media startup called Activeside. He also co-founded a company called Influential, a social media influencer marketing platform, which was sold to Publicis for $500 million. Tomasik's entry into AI came when he received a cold email from someone at IBM Watson. In 2021, Tomasik started a nonprofit called Startup Vegas to connect investors with entrepreneurs. At one of the events, he met Jeff who became one of his co-founders at TensorWave. They began discussing the AI ecosystem, including Nvidia's supply constraints. His co-founders had prior experience deploying FPGAs in the cloud. Together, they recognized a gap in the market for AI compute, especially for startups that were having difficulty sourcing the necessary resources. They decided to partner with AMD, becoming a launch partner on the MI300X in December 2023. TensorWave aims to make AI compute more accessible by providing an alternative to Nvidia . They chose to work with AMD because of differentiators in their product line, particularly the amount of memory per chip . The AMD MI300X has two times the amount of onboard memory as the Nvidia H100, which allows for better unit economics . For example, a full Llama model can fit on one MI300X, whereas it would take two and a half H100s . The company seeks to provide better total cost of ownership and more options for workloads, particularly those with large memory components such as video, long documents, and long-context workloads . Tomasik notes that while Nvidia has a dominant position and strong software ecosystem, AMD is also a strong competitor and has a history of consistent execution . TensorWave raised $43 million in safe funding, one of the largest in Las Vegas history . This funding was necessary because the servers they use cost as much as a house, approximately $250,000 or more, each containing 8 data center GPUs . The company is using the funds primarily for hardware .  Tomasik also discussed the importance of the US leading the AI revolution .   Key Takeaways Identify and Capitalize on Market Gaps A key lesson from Tomasik's story is the importance of identifying gaps in the market and developing solutions to fill those gaps. Tomasik and his co-founders at TensorWave recognized that there were supply constraints and a lack of accessibility in the AI compute space. Rather than becoming "the 30th Nvidia cloud," they chose to partner with AMD to offer an alternative. They saw that AMD's technology, particularly the increased memory capacity of the MI 300X chips, could provide a competitive edge . This approach demonstrates the importance of strategic thinking and not just following the crowd. Strategic Partnerships and Long-Term Vision Are Essential Tomasik emphasizes the significance of strategic partnerships, and the importance of a long-term vision, particularly in capital intensive industries. TensorWave's partnership with AMD is central to its strategy, providing a strong differentiation in the market from those using Nvidia GPUs. He also seeks customers who are willing to commit to longer term contracts, which provides the company with more financeable revenue streams. Tomasik's focus on building a team of trusted colleagues also reveals the importance of building a core group of reliable people to work with.   Chapter Summary (00:01:05) Introduction to Peter Tomasik (00:01:39) Moved to Las Vegas for computer science at UNLV, previously from the Bay Area (00:02:32) Early Startup Experiences & Founding Influential (00:05:01) Entry into AI & Transition to TensorWave (00:06:53) Started Startup Vegas to connect investors and entrepreneurs (00:07:43) Met a co-founder of TensorWave and identified a gap in the market for AI compute (00:09:05) TensorWave partnered with AMD on the MI300X in December 2023 (00:12:21) TensorWave's Partnership with AMD (00:18:06) Funding and Business Strategy (00:18:06) Raised $43 million in safe funding (00:23:30) Ideal customers commit to long-term contracts (00:25:27) Company Culture & Challenges (00:33:21) Closing Thoughts   Books Recommendations What You Do Is Who You Are: How to Create Your Business by Ben Horowitz https://www.amazon.com/What-You-Do-Who-Are/dp/0062871331 Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork by Reeves Wiedeman https://www.amazon.com/Billion-Dollar-Loser-Spectacular-Neumann/dp/0316461334 Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou https://www.amazon.com/Bad-Blood-Secrets-Silicon-Startup/dp/0525431993   Resources: https://www.tensorwave.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

  In this episode of Value Drivers, Peter Ho sits down with Andy Hamilton, a serial entrepreneur and the CEO and co-Founder of When, a company revolutionizing the employee offboarding experience. Andy shares his journey from real estate tech to founding When after personally experiencing the challenges of navigating health insurance and limited support during a layoff from Expedia. The conversation explores When's approach to offboarding, highlighting the company's use of AI and concierge support to help exiting employees find affordable alternatives to COBRA and access essential resources like outplacement services and 401k rollover guidance. Andy discusses the financial benefits for employers, including reduced claims and improved brand reputation through a positive offboarding experience. He also delves into his experiences as a serial entrepreneur, offering insights on fundraising, building a market for a novel solution, and the importance of finding the right investor partners who provide more than just capital. Key Takeaways Offboarding is a crucial stage of the employee lifecycle that is often overlooked. Andy's personal experience with a subpar offboarding process after his layoff from Expedia ignited the idea for When, a company dedicated to improving the employee exit experience. When's B2B model focuses on providing employers with a technology-driven offboarding solution that benefits both the company and the exiting employee. The platform seamlessly integrates with existing HR systems to offer personalized support, including health insurance guidance, access to outplacement services, and financial planning assistance. COBRA is often the most expensive health insurance option for both employers and employees. When helps employees explore alternative and more affordable health insurance plans through the ACA marketplace and private options, leveraging AI and a concierge team to guide them through the decision-making process. When's ROI model demonstrates significant cost savings for employers by mitigating claims and reducing dependence on COBRA. The company conducts upfront ROI analysis for potential clients and tracks claims data year over year to showcase the financial benefits of their solution. A positive offboarding experience can protect an employer's brand reputation and foster goodwill with departing employees. When prioritizes employee satisfaction through exit surveys and strives to make the transition as smooth as possible, recognizing that former employees can become brand ambassadors, future clients, or even boomerang employees. Building a market for a novel solution requires patience and persistence. Andy acknowledges the challenges of creating awareness for the importance of offboarding and convincing companies to adopt a new approach. He emphasizes the need to be patient with sales cycles and tailor the message to resonate with decision-makers. Finding the right investor partners is crucial for startup success. Andy values partners who offer guidance, support, and network connections beyond financial investment. He highlights the role of VCs as mentors and advisors who can help navigate the challenges of building and scaling a business. Chapter Summary (00:00:53) Chapter 1: Introduction (00:01:45) Chapter 2: Entrepreneurial Journey and the Birth of "When" (00:03:60) Chapter 3: When's Business Model and Value Proposition (00:07:28) Chapter 4: Partnerships and the Competitive Landscape (00:13:28) Chapter 5: Leveraging AI to Simplify Healthcare Decisions (00:16:47) Chapter 6: Funding, Growth, and Key Performance Indicators (00:23:17) Chapter 7: Overcoming the Sales Challenge (00:37:06) Chapter 8: The Future of Offboarding and When's Vision Book/Podcast Recommendations Grant by Ron Chernow https://www.amazon.com/Grant-Ron-Chernow/dp/159420487X How I Built This with Guy Raz https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297   Resources: https://www.forwhen.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

Welcome to Value Drivers, the podcast exploring the forces driving value creation in today's business landscape. Today's guest is David Cohen, CFO of Tour24, a proptech company transforming the multifamily rental market with its self-guided tour platform. About David Cohen: David Cohen has over 35 years of experience in finance and investment. Before Tour24, he held leadership positions in investment banking, private equity, and public market investing. David leads the finance team at Tour24, Inc, a growing proptech company serving the multifamily residential real estate market. He joined Tour24 in late 2022 after being introduced by two friends and board members. In this episode, David shares insights on: ·         How Tour24's self-guided tours solve these challenges for renters and property managers. ·         The role of technology, including AI, in driving efficiency and user experience. ·         Tour24's growth strategy, capital allocation priorities, and competitive landscape. ·         Building a scalable financial infrastructure for a rapidly growing company. Key Takeaways: Self-guided tours are reshaping the multifamily rental market. Tour24's platform extends leasing office hours without adding staff, catering to busy renters and saving property managers money. Technology delivers a seamless and personalized experience. Tour24 integrates with property management systems, includes audio guides, and uses AI for lead nurturing and automation. Solid financial foundation is essential for sustainable growth. Tour24 invests in scalable systems like lockbox solutions and evaluates financial software to support future expansion. Chapter Summary (00:01:04) Introduction and David Cohen's Background (00:04:30) Identifying the Problem and Tour24's Solution (00:08:43) Meeting the Needs of Modern Renters (00:10:06) Target Customers and Customization (00:14:47) The Role of Data and AI (00:19:32) Funding, Growth, and Competition (00:25:08) Scaling Sustainably and Future Outlook Resources: Empire of Pain: The Secret History of the Sackler by Patrick Radden Keefe https://www.amazon.com/Empire-Pain-History-Sackler-Dynasty/dp/0385545681 Charlie Hustle: The Rise and Fall of Pete Rose, and the Last Glory Days of Baseball by Keith O'Brien https://www.amazon.com/Charlie-Hustle-Rise-Glory-Baseball/dp/0593317378   Connect with David Cohen: Email: [email protected] https://www.tour24.io/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

Sam Miller, founder and CEO of Kasheesh, shared his entrepreneurial journey and insights into the company's payment solution. After studying economics at the University of Maryland, Miller embarked on a career path in the startup world.  Miller has a rich history of success in the startup world, having founded and exited two companies before taking a position at Dreamit Ventures. His experience at Dreamit provided him with insights into the investment landscape, which would prove crucial in his later endeavors. This experience laid the groundwork for Kasheesh, a company born out of a simple observation - the difficulty a friend's fiance faced when trying to split a payment between her credit and debit cards. Recognizing an unmet need in the market, Miller co-founded Kasheesh with Kevin Kim, a seasoned technologist with experience at companies like Apple, Tutor, and Blackrock. Together, they created a platform that allows consumers to split payments across multiple debit and credit cards, both online and in-person. Kasheesh distinguishes itself from other alternative payment solutions, particularly Buy Now, Pay Later (BNPL) services. Miller argues that while BNPL offers a new payment method, it often comes with high-interest rates and can negatively impact consumers' financial well-being. Kasheesh, on the other hand, leverages consumers' existing credit lines, empowering them to manage their finances more effectively. Kasheesh's revenue model is based on interchange fees and a 2% transaction fee, with plans to introduce a card-linked offers program in the future to generate affiliate revenue. The company raised $5.5 million from a diverse group of investors, including prominent figures like Odell Beckham Jr. This strategic decision to engage celebrity investors was driven by the desire to build brand awareness, establish trust, and reduce customer acquisition costs in a competitive market. The company has assembled a team of over 20 employees, primarily based in New York City. Following the successful fundraising round, Kasheesh has prioritized its resources toward driving consumer awareness, refining its product offerings, and expanding corporate partnerships. Miller stresses that Kasheesh is a data-driven company and constantly monitors key performance indicators (KPIs) related to product usage, customer acquisition, and financial health. This analytical approach ensures the company remains agile and responsive to market demands while maintaining sustainable growth. Chapter Summary (00:01:00)        Introduction and Background (00:03:07)        The Genesis of Kasheesh and Its Unique Value Proposition (00:05:28)        Kasheesh's Business Model and Competitive Landscape (00:08:56)        Revenue Streams and Fundraising Journey (00:11:46)        Strategic Fundraising and Celebrity Endorsements (00:15:17)        Overcoming Fundraising Challenges and Lessons Learned (00:18:39)        Team Structure, Resource Allocation, and Key Performance Indicators (00:22:56)        The Role of AI in Kasheesh's Strategy (00:26:50)        Adaptability to Economic Fluctuations, Recommended Resources, and Challenges of Entrepreneurship (00:31:00)        Conclusion Resources How Not to Be Wrong: The Power of Mathematical Thinking by Jordan Ellenberg https://www.amazon.com/How-Not-Be-Wrong-Mathematical/dp/0143127535 Kasheesh URL https://www.kasheesh.co Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Vlad Panchenko, the founder of Portal AI, joins Peter Ho this week and shares his journey from his roots in Ukraine to the heart of Silicon Valley, highlighting his four companies and his evolving entrepreneurial vision.  The discussion explores Panchenko's entrepreneurial journey, the evolution of the gaming industry, the impact of AI on businesses, and the vision behind Portal AI.   Panchenko's Entrepreneurial Journey From Ukraine to Silicon Valley: Panchenko details his journey from founding his first two companies in Ukraine, both in the video game industry, to his third company, DMarket, which he built and sold in Los Angeles. He emphasizes the unique opportunities Silicon Valley offers, including access to talent and capital, and the ability to connect with key players in the tech industry. Embracing AI's potential: Panchenko recounts his early fascination with AI and how ChatGPT's third release sparked a realization of its potential for three-dimensional thinking, leading him to co-found Portal AI. The importance of mentors: Panchenko acknowledges the impact of his mentors who introduced him to the Silicon Valley ecosystem and helped him understand its potential. From digital distribution to NFTs: Panchenko's career mirrors the evolution of the gaming industry, from early digital game distribution with his first company to pioneering the trading of in-game items with DMarket, years before NFTs became mainstream. The power of vision: Panchenko highlights the importance of vision in his ventures, particularly with DMarket, where he faced skepticism but ultimately proved his prediction that in-game items would become highly valuable.   Impact of AI on Businesses AI's increasing capabilities: The discussion touches on AI's rapidly evolving capabilities and its potential to transform various fields, from finance to healthcare. Ho notes his use of AI for summarizing content and exploring business ideas, but acknowledges limitations in areas requiring high accuracy, like financial analysis.   Human-AI collaboration: Panchenko believes AI will augment human talent rather than replace it. He sees the opportunity for AI to amplify creativity and free entrepreneurs from mundane tasks, allowing them to focus on their passions. Ethical considerations: Panchenko emphasizes the need for ethical considerations as AI becomes more powerful. Leveling the playing field for SMBs: Panchenko's motivation for founding Portal AI stems from his desire to empower SMBs. He highlights the daunting statistics of SMB failure rates and attributes this to their lack of resources compared to larger enterprises. Fundraising for Portal AI: Panchenko contrasts his fundraising experiences with Portal AI to those of his previous company. He now focuses on securing investments from partners who share his vision and ethical principles, rather than solely pursuing financial backing.   Panchenko's Advice for Entrepreneurs The importance of diversity: Panchenko encourages founders to build diverse teams, recognizing the value of diverse perspectives in fostering a successful product. Adapting to cultural differences: He advises founders to be mindful of cultural differences and adjust their communication styles to encourage open feedback and contributions from all team members.   Chapter Summary (00:01:00) Introduction and Vlad's Background (00:07:36) Comparing Ukraine and Silicon Valley (00:12:24) The Genesis of Portal AI (00:21:53) Portal AI's Mission and Vision (00:30:27) Fundraising and the Importance of Choosing the Right Partners (00:36:46) Team and Global Operations (00:39:27) Advice for Entrepreneurs (00:43:40) Conclusion     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

Conor Tierney, CFO of AEye, a lidar sensor company, discusses his career journey, the lidar technology and market opportunity, AEye's business model and financial strategy, and his advice for those starting their careers. Originally from Ireland, Tierney began his career working for PwC in the Silicon Valley during the early 2000s. He gained valuable experience working on IPOs, carve-outs, and financial due diligence for private equity companies.  He credits his time at Big 4 accounting firms for providing him with a solid foundation and accelerating his learning trajectory. Tierney joined Glu Mobile, a mobile gaming company, where he witnessed the company's struggles and eventual success with the launch of the Kim Kardashian game.  He later joined Alphabet's X division to spin out their drone delivery business, Wing Aviation. At Wing, he was involved in setting up the company's structure, working on the marketplace platform, and overseeing business intelligence. Tierney then joined AEye, a company that develops and manufactures lidar sensors used for 3D vision in vehicles and machines. He explains that AEye's lidar technology addresses the problem of road safety, citing the increasing number of pedestrian fatalities and accidents globally. AEye's lidar technology aims to improve upon existing camera and radar systems by providing higher resolution and reliable performance in all lighting conditions. The company's business model involves partnering with Tier 1 automotive suppliers to manufacture and distribute their lidar sensors. This capital-light approach allows AEye to focus on developing their technology while leveraging the existing infrastructure of established partners. Several key elements of Conor Tierney's approach to financial management: Prioritize Cash Management: As CFO of AEye (NASDAQ: LIDR), a company operating in the capital-intensive and evolving automotive lidar market, Tierney places significant importance on cash management. A recurring theme in the podcast, Tierney highlights the need to "manage burn rate" and maintain a "balancing act" between investing in the product and managing runway. Focus on Strategic ROI: Tierney emphasizes the CFO's role as a business partner, actively participating in strategic decision-making. He focuses on evaluating investment opportunities and ensuring resources are allocated to areas with the highest potential return on investment. This includes challenging the business to think through ROI on product development, carefully assessing market opportunities, and understanding the payback period for various investments. Embrace Lean Operations and Creative Solutions: Tierney advocates for a lean approach to operations. At AEye, the finance team operates with a small core team, supplemented by temporary resources and consultants as needed. This demonstrates a willingness to embrace creative solutions to manage costs and maximize investment in R&D and product development. Build a Strong Governance Framework: Drawing on his experience in public accounting and various corporate roles, Tierney prioritizes building a robust governance framework. This includes implementing necessary systems and controls to ensure financial reporting accuracy and compliance, which he believes is crucial for establishing credibility with the market and stakeholders. Maintain Financial Discipline and Flexibility: While acknowledging the importance of supporting growth, Tierney emphasizes the need for financial discipline, particularly in volatile markets. He stresses the importance of being able to "dial up and dial down" investment levels as needed, adapting to changing market conditions while maintaining a stable baseline. Chapter Summary (00:01:00)  Introduction and Background (00:10:35)  AEye and the Lidar Market Opportunity (00:15:47)  AEye's Business Model and Financial Strategy (00:22:38)  Leadership and Team Building (00:26:19)  The Evolving Role of the CFO and Technology's Impact (00:29:09)  Career Advice and Personal Reflections (00:34:27)  Book and Podcast Recommendations (00:36:32)  Saying No and Conclusion Books and Podcast Recommendations Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382 Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221 Diary of a CEO hosted by Steven Bartlett https://stevenbartlett.com/doac/  

In this episode, we speak with Itzik Cohen, CEO of PayZen, a fintech company transforming healthcare affordability. Drawing on his experience as a professional basketball player, Cohen shares how teamwork, leadership, and focus are central to both sports and business. PayZen's mission is to make healthcare more accessible and affordable for patients while solving revenue challenges for healthcare providers.   Key Themes: Shifting Payment Responsibility in Healthcare Over the last two decades, healthcare costs have increasingly fallen on patients due to rising deductibles and out-of-pocket expenses. Cohen highlights this shift, describing how patient financial responsibility has grown from 5% to over 20% of a provider's revenue. This consumerization of healthcare places a heavy burden on families, often limiting access to necessary care. Healthcare Providers and Financial Strain As patient payments become a larger portion of healthcare revenue, providers face new challenges in collecting payments. Cohen explains how PayZen helps healthcare organizations address this, automating payment plans and easing administrative burdens. PayZen's Solutions PayZen leverages fintech to create patient-friendly payment options. The platform uses data to underwrite patients and offer automated, personalized payment plans—sometimes extending up to five years. This has led to significant increase in patients fulfilling their obligations. Key features include: Patient Care Card, Financial Assistance Automation, AI Integration Responsible Growth and Financial Discipline Cohen emphasizes the importance of careful financial management. PayZen raises funds only when necessary and focuses on financial sustainability. This disciplined approach ensures that PayZen can grow while maintaining operational excellence.   Focus and Execution Cohen believes in doing one thing exceptionally well. For PayZen, that means focusing on healthcare affordability and payment solutions. This principle guides the company's product development and overall strategy.   Notable Quotes: "Many families with jobs and insurance still can't afford their deductibles. The financial load is just too much." "We say yes to everyone. No fees, no interest." "30% of healthcare costs are due to administrative overhead. We're automating that process." "We only raise money when we need to—not before or after. It's all about disciplined growth." Chapter Summary: (01:00) – Introduction to Itzik Cohen and his background, including his career in professional basketball and his experience with companies like Webex and Prosper Marketplace. (04:00) – The consumerization of healthcare and PayZen's solutions for alleviating the financial burden on patients and providers. (15:00) – Expansion into financial assistance and PayZen's no-interest, no-fee model for extended payment plans. (22:00) – PayZen's use of AI to optimize payment plans and automate patient interactions. (29:00) – Cohen discusses PayZen's disciplined approach to growth and financial planning, ensuring sustainability in a challenging market. (35:00) – Reflections on leadership, team culture, and hiring for curiosity and impact at PayZen.   Podcasts Recommended by Itzik Cohen: All In: A podcast covering the economy, venture capital, and the tech industry with a blend of humor and insight. This Week in Startups: Hosted by Jason Calacanis, it features interviews with entrepreneurs and offers valuable lessons on problem-solving and business strategy. Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.    

Episode Summary In this episode, Daniel Beck, founder and CEO of 401Go, discusses his approach to simplifying retirement planning for small businesses. Drawing on his diverse experience across industries, Daniel explains how 401Go automates 401(k) plan setup, making it easier for small businesses to manage compliance and offer competitive employee benefits. The conversation highlights how automation can help small businesses reduce administrative burdens and remain competitive in attracting talent. Daniel also shares insights into scaling 401Go, focusing on investor relationships, in-house product development, and building a strong company culture. He reflects on balancing the challenges of running a growing company with personal and family priorities. This episode offers a practical look at the future of retirement planning and leadership in fintech. Daniel Beck's Financial Management Philosophy Daniel Beck's financial management approach emphasizes strategic resource allocation, a sustainable revenue model, and long-term growth. He applies his understanding of the 401(k) market to guide 401Go's financial strategy. Key elements include: Prioritizing Engineering and Development: 401Go allocates a significant portion of resources to enhance its technological platform, focusing on functionality and user experience to stand out in the SMB market. Hybrid Revenue Model: 401Go employs a mix of SaaS fees and asset-based fees. While SaaS fees currently dominate revenue, Beck anticipates a shift as assets under management grow, balancing short-term and long-term financial goals. Partner-Based Distribution: 401Go partners with payroll companies, CPAs, and financial advisors to tap into established trust networks, ensuring cost-effective and sustainable growth without heavy investment in direct sales. Long-Term Vision: Guided by a five-year strategic plan, 401Go revisits its goals quarterly and maintains agility through regular town hall meetings and executive offsites to align teams and adapt to market changes. Focus on Profitability: While prioritizing growth, Beck keeps a close eye on profitability, carefully managing expenses and exploring new revenue streams like technology licensing to ensure financial stability. Episode Chapters (0:01:00) - Streamlining 401(k) Administration for Small Businesses Daniel Beck shares how 401Go automates 401(k) plans, simplifying compliance and services for small businesses. (0:16:22) - Small Business Growth and Funding The growth strategy for 401Go, including its focus on small market segments, investor relationships, and resource allocation for product development. (0:30:30) - Cultivating People and Culture in Business Daniel discusses the importance of leadership, company culture, and aligning hires with company values. Book Recommendations by Daniel Beck Leadership and Self-Deception by The Arbinger Institute https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/dp/1576750949 Anatomy of Peace by The Arbinger Institute https://www.amazon.com/Anatomy-Peace-Resolving-Heart-Conflict/dp/1576753344 Resources: https://401go.com/ Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

Patricia Sagastume, the head of Finance at Limble, shares her entrepreneurial journey with us. Rooted in a family of entrepreneurs, Patricia's story is one of grit and growth, as she recalls her early days at a software escrow company that prepped her for greater ventures. Alongside her brother, she co-founded Limble, a computerized maintenance management software powerhouse that has grown from a bootstrapped startup to an industry contender. Patricia unpacks the financial evolution of startup life. From bootstrapping to building structured financial systems, she offers insights on managing cash flow, budgeting, and forecasting. With a dual role in finance and HR at Limble, she highlights the importance of clear planning processes and alignment across executive teams. Through her insights, listeners gain a deeper understanding of how finance teams drive key business decisions and resource allocation at various stages of growth. As we look ahead, Patricia paints a picture of Limble's strategic planning for future growth, whether that involves an IPO or acquisition. She emphasizes maintaining healthy cash flow and ensuring compliance readiness, with an eye on system upgrades and the potential of AI tools to enhance efficiency. Chapter Summary (0:01:01) - Entrepreneurial Journey and Limble's Success Patricia Sagastume's entrepreneurial journey to co-founding Limble, a CMMS company with a $8 billion market potential and recent Series B funding. (0:14:25) - Financial Evolution in Startups Strategic evolution of finance in a startup, emphasizing cash flow management, budgeting, and forecasting, and the role of the finance team. (0:22:52) - Financial Strategy and Growth Planning Strategic financial operations, healthy cash flow, building FP&A team, compliance and audit readiness, system upgrades, and AI tools for efficiency. (0:37:39) - Connecting With Limble Connecting with Tricia and exploring opportunities at Limble, using LinkedIn and Limble's careers page, and inviting her to keep us updated on Limble's progress. Key Quotes: On the evolving role of finance: "As the company grows, it's less hustle and muscle, and more your value is your ability to predict the future and bring about financial models into the company as early as possible." On the importance of cash flow: "Number one thing through this journey was keeping the company in a healthy cash flow position, and I was able to do that with days to collect." On the potential of AI: "I think we're really far off on the AI side. I think the best AI on the finance is just the better rules creation and then like, much better recall on like reporting and querying data." On the importance of strong financial frameworks: "The best frameworks still live in the minds of great financial professionals, and hopefully, that involves time, and they build out and share those great models." Recommendations: Explore the potential of Mosaic.tech for implementing financial frameworks and tracking SaaS metrics. Investigate Cube software as a more affordable alternative to Snowflake and Tableau for data visualization and reporting. Stay informed about emerging AI tools but approach their implementation with a critical eye, focusing on accuracy and integration capabilities. Resources mentioned: Lex Fridman podcast https://lexfridman.com/podcast/ Limble CMMS https://limblecmms.com/ Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

Join us for a conversation with Kjirstin Breure, the President and CEO of Hydrograph, as she takes us through the journey of Hydrograph from its early phase at Kansas State University to becoming a publicly traded entity with operations in the US and UK. Kjirstin shares her path from working in various tech startups to becoming the founding team member at Hydrograph. She elaborates on the properties of graphene, discovered in 2004, and its diverse applications in semiconductors, composites, lubricants, and energy storage devices, emphasizing its potential to enhance material properties and promote sustainability. Listen in as we explore the performance and scalability of Hydrograph's graphene technology. Kjirstin explains how their product outperforms competitors, offering significant improvements in conductivity and mechanical properties with minimal amounts of graphene. We also address scalability challenges and Hydrograph's strategies for rapidly increasing production while maintaining cost and performance benefits. Kjirstin provides insights into the difficulties of communicating value propositions to customers and investors as an early-stage publicly traded company and shares the team's enthusiasm for the market potential. Finally, Kjirstin discusses the critical elements that make Hydrograph thrive, focusing on the importance of adaptability, problem-solving abilities, and the right attitude in team members. She highlights the value of a collaborative and non-hierarchical culture, where honest and effective communication is key. We also touch on how Hydrograph measures its R&D productivity, balances rapid scale-up with financial prudence, and avoids manufacturing bottlenecks.   Chapters (0:01:00) - Graphene Applications and Business Model Nature's graphene applications and market potential are discussed by Hydrograph's CEO, Kjirstin Breure. (0:16:28) - Hydrograph's Performance and Scalability Hydrograph's graphene technology offers better performance, scalability, and potential for market growth as an early-stage, publicly traded company. (0:27:52) - Challenges of R&D Progress and Hiring R&D productivity at Hydrograph, balancing scale-up and financial prudence, recruitment priorities for intellect and scientific backgrounds. (0:33:08) - Building Company Culture in Startups Adaptability, problem-solving, and a collaborative culture drive Hydrograph's success, as highlighted by Kjirstin in discussing the startup's journey.   Resources mentioned in the podcast Chip War: The Fight for the World's Most Critical Technology by Chris Miller https://www.amazon.com/Chip-War-Worlds-Critical-Technology/dp/1982172002 Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger by Peter D. Kaufman, Ed Wexler and Charles T. Munger https://www.amazon.com/Poor-Charlies-Almanack-Charles-Expanded/dp/1578645018 URL to Hydrograph https://hydrograph.com/ Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.    

Jessica Gomez, the founder and CEO of Rogue Valley Micro Devices, takes us on a journey from Long Island to Southern Oregon, where she and her husband carved out a niche in the competitive semiconductor industry. We unpack the world of MEMS (Micro Electro Mechanical Systems) and their broad applications in consumer electronics, automotive, and defense sectors. Jessica sheds light on what it means to be a pure play MEMS foundry and shares how Rogue Valley integrates seamlessly into the local community, making it a cornerstone of their business model. Navigating the complexities of federal grant applications, Jessica shares the behind-the-scenes process that led to securing a $6.7 million funding award for Rogue Valley Micro Devices. From workforce incentives to a 3D interactive financial model, Jessica details the meticulous steps involved and the rigorous scrutiny the company faced. We also discuss the innovative inclusion of an on-site childcare facility, reflecting Jessica's commitment to supporting young parents in the workforce. Finally, we explore the broader impact of the CHIPS Act on the semiconductor industry and the strategic importance of continuous innovation. Jessica offers invaluable insights into effective business metrics and financial strategies that have propelled Rogue Valley Micro Devices forward. Chapter Summary (0:00:50) - MEMS Manufacturing and the CHIPS Act Jessica Gomez shares her journey of founding Rogue Valley Micro Devices, a pure play MEMS foundry, and the importance of legislative support for the semiconductor industry. (0:14:15) - Semiconductor Grant Application and Expansion The federal grant process involves workforce incentives, financial modeling, compliance, and a focus on supporting young parents. (0:30:51) - CHIPS Act Impact and Business Strategy The CHIPS Act boosts investment in US semiconductor industry, revitalizes R&D, and emphasizes continuous innovation and effective business metrics. (0:41:37) - Building Connections and Future Opportunities Jessica Gomez's achievements, CHIPS Act award, Rogue Valley Microdevices' progress Resources mentioned in the podcast All the Colors of the Dark by Chris Whitaker https://www.amazon.com/All-Colors-Dark-Chris-Whitaker/dp/0593798872 Rogue Valley Micro Devices https://roguevalleymicrodevices.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Ernest Popescu, the founder and CEO of Metrobloks, shares his career trajectory from the worlds of automotive and aerospace to pivotal roles at AWS and Facebook. Ernest's expertise in data center development offers invaluable insights into capacity planning and the drive behind Metrobloks. Metrobloks is on a mission to revolutionize urban, underserved markets by delivering scalable and standardized computing solutions where tech giants like AWS, Google, and Microsoft have yet to venture. We unpack the strategic intricacies of data center development, from securing prime land and power sources to meeting stringent conditions such as proximity to airports and labor markets. Ernest explains the process involved in land control, permit acquisition, and customer acquisition—steps essential to mitigating investment risks. The discussion also highlights the challenges of remote data center locations versus the thriving potential of urban metro markets, enriched by recent experiences from Metrobloks' seed funding round. Securing investment for a startup focused on data center development is no small feat. Ernest underscores the resilience required to face investor rejections and the value of finding partners aligned with the nature of real estate investment market. We explore the methodical approach to identifying and securing data center sites, the importance of future-proof design, and assembling a stellar team. The conversation also touches on the shift from initial site acquisition to design, customer engagement, and operational phases. Chapter Summary (0:00:50) - Data Center Development and Metrobloks Founder of Metrobloks shares background in data center development, focus on urban markets, and aim to address gap in market for enterprise customers. (0:17:08) - Strategic Approach to Data Center Development Securing land and power for data center development in urban markets, challenges of remote locations, and experiences during seed funding round. (0:22:16) - Building Resilient Data Center Business Nature's challenges and strategies for securing investment in data center development, including site selection, future-proof design, and team building. (0:34:56) - Strategic Challenges in Data Center Investment Recommended books, long-term nature of data centers, securing institutional capital, connecting on LinkedIn for engagement with Metrobloks. Books mentioned in this episode The Name of the Wind Mass Market by Patrick Rothfuss https://www.amazon.com/Name-Wind-Patrick-Rothfuss/dp/0756404746 The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh, Steve Jamison and Craig Walsh https://www.amazon.com/Score-Takes-Care-Itself-Philosophy/dp/1591843472   Resources: https://www.metrobloks.com/ https://www.linkedin.com/in/ernestpopescu/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.    

What drives someone to leave the corporate world and embrace the uncertainty of startups? Hear Fran Brzyski 's story from his days at JP Morgan, where he felt boxed in, to his thrilling adventures across multiple startups like Rocket Trip. Fran shares the highs and lows of founding Hark, a platform transforming customer engagement with asynchronous video and audio communication, drawing inspiration from the success of Instagram and TikTok. Expect an honest discussion on betting everything, including taking a second mortgage, and the intricate dance of raising venture capital. Shifting gears, we tackle the complexities of the fundraising journey with Fran. Uncover how Hark utilizes AI to turn fragmented customer feedback into actionable insights, fostering better internal collaboration. Fran opens up about the critical transition from simply seeking funds to providing undeniable value to investors. He reflects on the unexpected camaraderie within the founder community and the paramount importance of transparency and trust in building investor relationships that can withstand the trials of entrepreneurship. Lastly, we explore the art and science of building and leading a global team at Hark. Fran details early pre-seed challenges and the vital role of finding investors aligned with the company's vision. Learn about the significance of a resilient and trust-based team, the advantages of a hybrid global workforce, and the importance of key performance indicators. Fran also shares valuable leadership insights, stressing the importance of humility, collective success, and fostering an open environment for innovation. Don't miss out on his strategies for resource allocation and decision-making that have propelled Hark's growth.   Chapter Summary (0:00:50) - Customer Engagement Platform Fran Brzyski's journey from corporate to startup world, founding Hark, and its innovative business model revolutionizing customer engagement. (0:12:08) - Navigating the Fundraising Journey AI technology consolidates customer feedback for actionable insights, while building transparent relationships with investors for capital raising. (0:19:54) - Building and Leading a Global Team Resilience, trust, and team building are crucial for raising a pre-seed. KPIs and user feedback drive growth and innovation in Hark's globally-distributed team. (0:29:12) - Strategic Resource Allocation in Scaling Real-time resource allocation, adapting playbooks, customer feedback, LinkedIn, and Hark's journey are discussed in this chapter.   Resources: Breath: The New Science of a Lost Art by James Nestor https://www.amazon.com/Breath-New-Science-Lost-Art/dp/0735213615 Acquired Podcast https://www.acquired.fm/ URL to Hark https://www.sendhark.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

Adrienne Prentice, the founder and CEO of Keep Company, joins us to share her transition from attorney to leadership coach and entrepreneurship. Through her personal journey, Adrienne provides deep insights into the significant challenges faced by working parents and caregivers, highlighting the tough choices between career aspirations and family obligations. Drawing from her experiences at law firms and Hewlett Packard, she delves into the disconnect in organizations, where top talent often feels compelled to sacrifice personal well-being for professional success. In our discussion, Adrienne introduces the innovative Care Census tool and the Signature Group Learning Experience, designed to offer real support to employees juggling caregiving responsibilities. These solutions not only foster a sense of community but also enhance retention and promotion rates, providing substantial cost savings for employers. Adrienne argues for a reevaluation of work-life balance strategies to better accommodate all parents and caregivers, ensuring that support extends beyond just new mothers to include all caregiving roles. We also explore the critical elements of building a supportive business environment, from engaging passionate investors to maintaining strategic team alignment through the Entrepreneurial Operating System (EOS). Adrienne shares her thoughts on the delicate balance between leveraging technology and preserving human connections, ensuring her company's mission remains intact.   Chapters (00:00:50) - Supporting Working Parents and Caregivers Adrienne Prentice's journey from lawyer to CEO, challenges faced by working parents and caregivers, and the need for better support systems in organizations. (0:12:34) - Supporting Employee Well-Being Program Care Census and Signature Group Learning Experience support employees with caregiving roles, improving well-being and retention rates. (0:25:57) - Establishing Investor Relations and Team Alignment Passionate investors, strategic alignment, scalability, and "Survival to Thrival" book impact on early business growth. (0:32:36) - Navigating Technology and Human Connection Rereading books, notes and highlights in e-books, impactful books on loneliness and fulfillment, integrating tech and human interactions. Books Mentioned in this Episode Together: The Healing Power of Human Connection in a Sometimes Lonely World by Vivek H Murthy M.D. https://www.amazon.com/Together-Connection-Performance-Greater-Happiness/dp/0062913298 New Happy: Getting Happiness Right in a World That's Got It Wrong by Stephanie Harrison https://www.amazon.com/New-Happy-Getting-Happiness-Right/dp/0593541383 Traction: Get a Grip on Your Business by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661845 Survival to Thrival: Building the Enterprise by Bob Tinker and Tae Hea Nahm https://www.amazon.com/Survival-Thrival-Building-Enterprise-Startup/dp/1684014905   Resources: https://keep-company.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Lesya Arnold, the founder and CEO of A Players Recruiting, walks us through her career journey that began at the tender age of 12 in Ukraine. By 17, she was already a tech recruiter, and her move to the US only amplified her impact. Lesya shares her experiences navigating cultural differences between Ukrainian and American recruiting practices, emphasizing the importance of personalized candidate feedback and the drive to recruit passionate, high-quality junior talent that can lead companies to success. Our conversation underscores the vital role of hiring A players for leadership roles in startups. Lesya explains how top-tier talent attracts similar high-caliber individuals, whereas B players tend to lower the overall talent standard. We delve into the transformative role of AI in the recruiting process, enhancing efficiency while allowing human judgment to prevail in critical decision-making stages. Lesya also highlights the unique qualities needed for early-stage startups compared to larger enterprises, making a compelling case for why her primary clientele consists of these agile, innovative companies. We wrap up with strategies for identifying and hiring A players. Lesya also offers valuable advice for career starters, stressing the importance of networking with top talent and optimizing LinkedIn profiles to highlight achievements. She also shares her personal motivation for founding A Players Recruiting and the influence of her former boss. Listen to Lesya's inspiring story and gather actionable insights to elevate your recruiting game.   Chapter Summary (0:00:50) - Recruiting a Players for Startups Founder of A Players Recruiting shares journey from Ukraine to US, emphasizing cultural nuances in candidate feedback and importance of hiring passionate junior talent. (0:12:03) - Recruiting and AI AI revolutionizes recruiting for startups, emphasizing the importance of hiring A players to attract top talent. (0:22:03) - Finding and Hiring A Players Recruiting top talent for startups, AI skills for engineers, networking with A players, and personal inspiration for starting the company. (0:33:19) - Networking and Connecting With A Players Peter shares insights on finding A players, staying connected, and potential collaborations for future episodes.   Resources: https://a-players.world/ Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Can smaller consulting firms ever compete with the giants like BCG and McKinsey? Today, we dig into the unconventional paths and creative approaches that smaller firms leverage to carve out their own space in the consulting world. Join us as we welcome back Mayank Mittal, a tech industry executive and the author of "The Art of Building Great Products," who shares his journey from a large consulting powerhouse to his current role at Consulum, a government advisory firm focusing on digital transformation. Mayank provides candid insights into the contrasting work environments, highlighting the benefits of creative flexibility within smaller firms compared to the structured, process-oriented nature of industry giants. We also explore the evolving landscape of management consulting amidst the rapid advancements in AI technology. As Mayank discusses, the rise of AI is radically transforming both the consulting industry and its client businesses. Hear about the new roles emerging in this space, such as prompt engineers and Chief AI Officers, and how consulting firms are adapting to guide clients through this AI-driven evolution. Mayank sheds light on the specific challenges and opportunities smaller firms face when integrating AI into their service offerings, stressing the importance of relationship-building and delivering heart-driven work to establish credibility and trust. Finally, don't miss Mayank's insights on the revolutionary potential of AI in government sectors, especially in regions like Saudi Arabia and the UAE. Discover how AI technologies are being woven into public services and regulatory frameworks, from AI regulatory bodies to innovative applications like the Invest AI Bot. For those aspiring to make their mark in consulting, we offer valuable book recommendations and expert career advice on navigating the realms of digital transformation and AI. Tune in to gain actionable insights and practical guidance that will prepare you for the future of consulting. --------- EPISODE CHAPTERS --------- (00:00:54) - Government Digital Transformation Consulting Differences Mayank discusses his transition from BCG to Consulum, focusing on digital transformation strategies for government entities in Saudi Arabia and UAE. (00:10:54) - Navigating Digital Transformation in Consulting Smaller consulting firms face challenges in breaking into a market dominated by giants, while AI is transforming the industry and client businesses. (00:17:10) - The Future of AI in Consulting Gen AI adoption is reshaping job market, creating new roles and driving revenue for consulting firms. (00:28:04) - Government Adoption of AI Technologies AI is being integrated into government entities in the Middle East, with dedicated regulatory bodies and specific applications in education, finance, and tourism. (00:38:28) - Consulting Career in Digital Transformation Career advice for consultants, and the importance of networking and LinkedIn.   Resources The Tim Ferriss Show https://podcasts.apple.com/us/podcast/the-tim-ferriss-show/id863897795 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667 Autobiography of a Yogi by Paramahansa Yogananda https://www.amazon.com/Autobiography-Self-Realization-Fellowship-Paramahansa-Yogananda-ebook/dp/B00JW44IAI     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Jordan Wright, CEO of Atomic Financial, provides insights into the company's evolution and strategic focus. Atomic emerged from Wright's previous venture, Unbill, with a mission to revolutionize consumer banking. Central to their business model is a per-transaction fee structure aimed at facilitating seamless account switching for major banks, ensuring they become primary financial providers by automating paycheck and bill transfers. This service, while currently niche, holds significant growth potential, especially as Atomic expands into payment switching and subscription management. The conversation also underscores the transformative impact of AI in fintech.  AI plays a pivotal role at Atomic, particularly in areas such as user experience enhancement and subscription management. This approach not only streamlines user experiences but also strengthens Atomic's competitive position in the market.  Wright forecasts that within 3-5 years, a majority of US consumers will manage their subscriptions automatically through their bank accounts. Atomic distinguishes itself with proprietary features like "true off," enhancing security and user convenience, which has proven instrumental in securing partnerships with leading financial institutions. Atomic focused on developing unique authentication solution that allows users to access payroll systems like ADP without sharing their credentials. This approach has led to a significant boost in conversion rates and has been a game-changer in Atomic's sales to large banks. While not all of Atomic's big bets panned out, the successful implementation of this user-permission access technology has given the company a significant competitive edge in the market Ethics and mission alignment are core to Atomic's operations. Wright emphasizes the importance of hiring individuals who embody their values, ensuring integrity and trustworthiness in every aspect of their business. This commitment extends to fostering a cohesive team environment and maintaining transparency with customers and stakeholders alike. Wright's entrepreneurial journey reflects resilience and strategic adaptation in navigating the complexities of the fintech landscape. His insights into building a sustainable fintech business underscore the importance of revenue focus and customer-centric innovation. Atomic Financial stands as a testament to leveraging technology ethically to empower consumers and drive industry-wide innovation. Chapters (00:00:47) - Atomic Financial: Founder's Journey and Vision (00:02:44) - Atomic: Helping Banks and Fintechs Acquire Primary Customers (00:04:57) - Facilitating Seamless Bank Account Switching (00:07:35) - Subscription Management and Embedded Banking Solutions (00:11:52) - Escaping Competition: Atomic's Strategic Bets (00:13:51) - Unlocking Seamless Authentication with Third-Party Integration (00:16:03) - Lessons Learned from Failed Bets and the Rise of AI in Fintech (00:20:24) - The Transformative Potential of AI Assistants (00:22:09) - Instilling AI Capabilities Across the Team (00:24:58) - Selecting Investors: The Personal Fit Approach (00:26:36) - Building Strong Partnership with Cofounder Through Forgiveness (00:29:33) - Key KPIs for Startup Success (00:31:44) - Scaling a Trustworthy Fintech Startup (00:35:28) - Building a Strong Product Team   Resources The Lessons of History Paperback by Will Durant and Ariel Durant https://www.amazon.com/Lessons-History-Will-Durant/dp/143914995X URL to Atomic Financial https://atomic.financial/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.    

  In this episode, Jeff Thornburg, founder of Portal Space Systems, shares insights on revolutionizing the space industry. From the shift towards commercial space companies like SpaceX to the importance of aligning with customer needs, Thornburg emphasizes the value of strong relationships and operational efficiency. He discusses the need for maneuverable spacecraft in a crowded space environment and delves into the unique propulsion system being developed by Portal Space Systems to address challenges like orbital congestion and debris while supporting military operations in space. Thornburg's discussion on the changing landscape of the space industry, strategic planning, and embracing technology like 3D printing offers a glimpse into the future of aerospace innovation. The transition from government-dominated space activities to commercial enterprises like SpaceX and Blue Origin has spurred significant innovation and advancements in the industry. Portal Space Systems is at the forefront of this shift. These solutions address challenges such as orbital congestion and debris, enabling longer satellite life and enhanced maneuverability. Technological advancements and private sector investments have played a crucial role in this revolution. Jeff Thornburg brings an extensive background in the aerospace industry, having worked with organizations such as SpaceX, Amazon, and the Air Force. His career journey, from the Air Force to the founding of Portal Space Systems, provides a unique perspective on the space industry's transformation and the challenges it faces. The interview highlights Thornburg's expertise in developing propulsion systems that enhance spacecraft mobility, catering to the growing needs of both commercial and military sectors. A key point in the discussion is the increasing congestion in space and the potential for collisions between objects in orbit. Thornburg emphasizes the importance of developing propulsion capabilities that allow for better maneuverability, particularly in light of the growing number of satellites in low Earth orbit. He also discusses the relevance of space mobility in addressing issues such as orbital debris and the protection of commercial interests in space. Additionally, Thornburg touches on significant changes in the space industry, particularly in the way technology and innovation have disrupted the traditional government-dominated approach. He underscores the importance of aligning with customer needs and adopting a metric-driven, lean management approach to ensure operational efficiency and customer satisfaction. Thornburg's insights into the future of the space industry, the impact of technology, and the challenges in managing capital-intensive endeavors provide a thought-provoking perspective on the evolving landscape of space technology. Chapters (00:00:51) - The Journey of Jeff Thornburg: From Aerospace to Entrepreneurship (00:04:18) - From the Air Force to founding Portal Space Systems (00:08:53) - The transformation of the space industry: From the government sector to commercial companies (00:11:43) - The future of space technology with logjam of technology adoption and lower satellite costs (00:14:42) - The growing need in space commerce (00:17:33) - Space Commerce and Military Protection on Orbit (00:20:15) - Meeting the Needs of the Space Force: A Path to Successful Economics (00:25:19) - Capital-intensive space technology: Experiences from SpaceX and Amazon (00:29:15) - Structuring a democratized organizational model (00:32:38) - The power of lean approach (00:34:38) - Scaling problems in startups: The key factors Books Mentioned Power and Prediction: The Disruptive Economics of Artificial Intelligence by Ajay Agrawal, Joshua Gans and Avi Goldfarb https://www.amazon.com/Power-Prediction-Disruptive-Artificial-Intelligence/dp/1647824192   Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity by Daron Acemoglu and Simon Johnson https://www.amazon.com/Power-Progress-Thousand-Year-Technology-Prosperity/dp/1541702530     Resources: https://www.portalsystems.space/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  Ayden Syal, CEO of MOGL, discussed his transition from finance to running a startup focusing on influencer marketing for athletes. He explained the impact of NCAA rule changes allowing athletes to monetize their name, image, and likeness (NIL) since July 2021. Athletes can now engage in sponsorships, endorsements, and more to leverage their audience and receive compensation. The landscape is evolving rapidly, benefiting both well-known and up-and-coming athletes. College athletes are a powerful subset of influencers targeted by brands to reach Gen Z consumers. They have high engagement rates on social media platforms like Instagram and TikTok.  MOGL acts as a marketplace connecting brands with micro and nano influencers in collegiate athletics for influencer marketing campaigns. Initially focused on revenue-generating sports like football and basketball, now expanding to other sports/longer tail like women's basketball and track&field.  The platform is vertical agnostic and allows brands to run campaigns with athletes from different sports to reach specific markets and demographics. MOGL streamlines the process, including compliance, contract generation, and performance tracking, setting it apart from competitors. The discussion also involved the importance of compliance in athlete sponsorships, where athletes must disclose details to their schools.  AI is an important tool in matching athletes with brands based on criteria, making the selection process efficient and effective. Aydan also touches on leveraging AI for customer service and business development. They raised significant funding rounds but also faced challenges in different market cycles.  The process was described as grueling but the team has received significant support from advisors and VCs. He stressed the significance of having a strong team and the need to constantly evaluate the return on investment to drive the continued growth of the business. The conversation also delved into the challenges and strategies involved in scaling a two-sided marketplace. Aydan discussed the importance of managing resources efficiently and optimizing the allocation of human capital to support the company's rapid growth. He emphasized the constant focus on removing friction for brands and athletes in the sponsorship and endorsement process, as well as the need to streamline operations to accelerate and reduce the time for completing campaigns.   Chapter Summary (00:00:51) - MOGL founder journey (00:03:01) - The Revolution in College Sports: Name, Image and Likenesses (00:06:53) - Democratizing influencer marketing for college athletes (00:10:54) - Marketing to Gen Z with athletes in different verticals (00:15:16) - The importance of AI in the athlete management platform (00:18:27) - The financing route: successes and challenges (00:20:48) - The challenges of the venture fundraising market (00:23:30) - Developing a successful remote team in today's business world (00:25:11) - The strategy and KPIs for the subscription model (00:27:46) - Promoting MOGL to Athletes: Marketing Strategies (00:30:21) - Book recommendations for startup founders and podcasts: A personal perspective (00:34:41) - Efficient Resource Allocation Strategies for Business Success   Resources mentioned in this episode The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898   Lenny's Newsletter https://www.lennysnewsletter.com/   Link to MOGL https://www.mogl.online/about   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.  

In this episode, Sabrina Matucci-Johnson, CEO of Daré Bioscience (Ticker: DARE), shares insights on advancing women's health products in the biotech industry. She discusses the challenges and strategies for successful commercialization, including leveraging partnerships with pharmaceutical companies, utilizing non-dilutive funding like grants, and the unique approach of using a reverse merger for funding. Sabrina highlights the significance of addressing unmet needs, obtaining FDA approval, and ensuring patient access to innovative products. The episode delves into the importance of clear communication with investors and stakeholders in the fast-paced biotech landscape. Sabrina's journey in the biotech industry has been diverse, encompassing roles ranging from research scientist to the Chief Financial Officer of a publicly traded company. This multifaceted experience has given her a comprehensive understanding of the industry's intricacies and the necessary steps to successfully commercialize products. Her transition to founding Daré Bioscience in 2015 reflects her observation of the unmet needs in women's health and her determination to address these gaps through innovation and strategic partnerships. A notable aspect of the conversation is the emphasis on the unique challenges and opportunities within the field of women's health. Sabrina discusses the lack of pharmaceutical innovation in indications that disproportionately or differentially affect women, underscoring the critical need for focused development in this area. This highlights the potential for significant impact and commercial success in addressing these unmet needs, which has become a central focus for Daré Bioscience. The conversation delves into the complexities of product development and FDA approval in the biotech industry, shedding light on the daunting statistics of only 8% of new chemical entities gaining FDA approval. Sabrina's strategic approach to mitigating risk by leveraging known active pharmaceutical ingredients and efficiently running clinical trials underscores the importance of a thoughtful approach to product development. The discussion on funding strategies, including the decision to pursue a reverse merger to access public markets, offers insights into the financial considerations and strategic planning that underpin the growth and sustainability of a biotech company. Sabrina's emphasis on the importance of grant funding and tax rebates in supporting early-stage programs and reducing financial risk provides a nuanced perspective on financing options in the biotech landscape. Sabrina's insights into the role of communication and education in the biotech industry are particularly noteworthy. Her focus on destigmatizing women's health issues and ensuring access to credible information reflects a commitment to patient-centric care and public health awareness.   Chapter (00:00:46) - Sabrina Matucci-Johnson: A journey through biotechnology (00:03:47) - Innovation in Women's Health: Daré's Strategy (00:08:51) - The importance of an effective partner strategy for new products (00:12:31) - Biotech Industry Value Creation Strategies (00:14:55) - Women's health: risk minimization in drug development (00:18:19) - Choosing the right products for development (00:20:54) - The importance of FDA approval for pharmaceutical companies (00:23:45) - The decision to go public: Why going public was the appropriate step (00:26:50) - Funding in the field of women's medicine (00:30:09) - Research and development tax credits in Australia (00:32:22) - The importance of collaboration with external partners and investors (00:35:42) - Healthcare communications and investments (00:38:57) - Removing the stigma around women's issues   All in Her Head: The Truth and Lies Early Medicine Taught Us About Women's Bodies and Why It Matters Today by Elizabeth Comen https://www.amazon.com/All-Her-Head-Medicine-Matters/dp/0063293013   The Stand by Stephen King https://www.amazon.com/Stand-Stephen-King/dp/0307743683     Resources: https://darebioscience.com/     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

  The conversation sheds light on the journey of Thomas Castner, CEO and co-founder of Flash PCB. The conversation covers Thomas' background, the company's unique value proposition, its recent funding from SBIR, and the challenges they face in the day-to-day operations. Thomas, a graduate of the University of Pennsylvania and Carnegie Mellon University, discussed his entrepreneurial journey and the founding of Flash PCB, a company specializing in fast PCB assembly services. Highlighting his extensive experience in designing hardware for startup companies, Thomas emphasized the company's focus on providing fast and reliable PCB assembly services for small and medium-sized businesses, especially those lacking the internal prototyping resources of larger corporations. The conversation delved into the complexities of the SBIR funding process, providing valuable insights for other entrepreneurs seeking non-dilutive funding. Thomas shared his experiences with the application process, highlighting the meticulous nature of the documentation required and the lengthy timeline from application to fund disbursement. He also touched upon the impact of the funding, which will be used to enhance the company's AI capabilities and scale its operations. The interview also shed light on the company's business goals and strategies. Key performance indicators, such as board failure rates, manufacturer cycle times, and cost tracking, are crucial to the company's operational success. Thomas emphasized the importance of maintaining a lean and efficient operation while continually striving to improve and deliver on customer expectations.   Chapters (00:00:46) - The founding story of FlashPCB by CEO Thomas Kastner (00:04:13) - Optimizing PCB Manufacturing Processes at FlashPCB (00:07:09) - Collaboration and real-time design changes with AI (00:09:53) - The SBIR FlashPCB Grant: Background and Process (00:13:31) - The SBIR program and its different phases (00:15:14) - The NSF application process for Advanced Manufacturing (00:17:58) - The lengthy process of SBIR funding applications (00:19:49) - The long journey of applying for funding (00:22:06) - The process of audit review in working grants (00:24:33) - Understanding and using the NSF funding program (00:27:39) - The importance of KPIs in a start-up (00:30:55) - Tracking and Compliance in Startup Scaling (00:33:14) - Football in High School vs. College - A Business Shift (00:35:39) - Engineer as CEO: Book recommendations for business success (00:37:33) - Challenges and thoughts as an entrepreneur   Books Mentioned in this Episode Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213 The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898   Resources: https://www.flashpcb.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:      Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

Peter Ho sat down with Alex Witcpalek, the CEO and founder of Continuum. The conversation delves into the challenges and opportunities faced by Continuum, as well as the strategies and values that have contributed to the company's success. Alex's background is an important starting point as it provides context for his approach to leading Continuum. He discusses his transition from commercial real estate to the technology and software industry, highlighting his vision for driving change and making an impact. His experience in leading organizations and scaling businesses becomes evident as he narrates his journey through different companies and industries, demonstrating a deep understanding of supply chain, distribution, and manufacturing. Furthermore, Alex's approach and focus on intentional culture and leadership convey a sense of purpose and direction in his management style. The conversation highlights the unique value proposition of Continuum, which is a B2B reverse logistics platform for the supply chain. Alex explains how the company is solving the challenge of manual, paper-based processes in the industry and how they are leveraging AI to streamline operations and provide a better customer experience. He also emphasizes the importance of market insights and strategic alignment to understand and act on the needs of different industries. The challenges faced by Continuum are also discussed, especially the need to focus on the right areas for investment and growth. Alex's approach to managing these challenges reflects the complexities of scaling a business and the need for strategic decision-making in terms of geographical focus, target markets, and technology investments. His insights into these challenges reflect a pragmatic and well-considered approach to growing a startup in a competitive market. Several key themes emerge from the conversation, including the significance of intentional culture, the importance of market insights, the challenges and opportunities of scaling a startup, and the strategic use of AI and technology. Chapters (00:00:46) - Journey from Real Estate to Tech: A Conversation with Alex Witcpalek (00:04:26) - Optimizing B2B Reverse Logistics Processes (00:07:10) - Efficient supply chain integration for all ERP systems (00:09:56) - The Industry Returns Challenge: Scalable Technology. (00:14:11) - The importance of speed in business (00:16:54) - The Role of AI in Business Strategies: Insights & Perspectives (00:19:28) - The Importance of Winning Mindset: From Football to Corporate Culture (00:21:16) - Leading with a Growth Mindset & Team Culture: The 3 B's (00:23:02) - Cultural pillars and corporate culture: The importance of buy-in (00:25:30) - Strategic growth and product orientation (00:28:09) - Value of Customer Conversations for Product Development (00:29:52) - Book recommendations for founders and entrepreneurs (00:32:07) - The challenges of market entry and expansion (00:35:11) - Connect with Alex Witcpalek on LinkedIn   Book and Blog Mentioned in this Episode Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh https://www.amazon.com/Blitzscaling-Lightning-Fast-Building-Massively-Companies/dp/1524761419   Blog by Jason Lemkin https://www.saastr.com/blog/     Resources: https://gocontinuum.ai/     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com Follow our host:      https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.