Voices of Otolaryngology

In this episode of Voices of Otolaryngology, Inna A. Husain, MD, Medical Director of Laryngology at Community Hospital Munster, joins host Rahul K. Shah, MD, MBA, for a practical and energizing conversation about how physicians can use social media to educate patients, grow their practice, and elevate the specialty. Dr. Husain shares how her platform evolved from a pandemic-era hobby into a referral engine that draws patients from across the country for subspecialty laryngology and LPR care, and why physicians who don't help shape the online medical narrative risk ceding that ground to someone less qualified. The discussion covers the do's and don'ts to platform strategy, privacy pitfalls, and the unexpected opportunities that follow when you simply show up and share what you know.

In this episode of Voices of Otolaryngology, Peter Santa Maria, MBBS, PhD, discusses his approach to innovation in patient care and how physicians can source ideas and inspiration to chart their own ideation course. Dr. Santa Maria shares his global journey with host Rahul K Shah, MD, MBA, AAO-HNS/F Executive Vice President and CEO. Starting with his childhood in Australia, then to Stanford University, and now in Pittsburgh, Pennsylvania, where he balances a busy otology/neurotology practice while managing an innovation lab to continue creating medical devices to improve the lives of his patients. Dr. Santa Maria outlines how his approach to innovation is needs-driven and structured and focuses on projects that deliver near-term relief for patients.