PODCAST · education
W2 Capitalist | For BRRRR-ing, Married, Busy Parents
by Jay Helms
In each quick and impactful episode, you'll discover practical strategies to successfully help you find and fund your next cash-flowing rental. Gain insights on spousal alignment, time management, increasing deal flow, self-managing, and creative financing, all designed to accelerate your journey toward financial independence.Plus, you'll hear real success stories—and the occasional blunder—from our journey.As your host, I'm not just talking the talk. I'm a husband, father of three, nomadic traveler, homeschooling parent, investor, syndicator, capital raiser, private/hard money lender, bestselling author, and virtual community leader. Through our BRRRRs for Busy Parents program, we're helping families with 1-3 rentals fast-track their path to financial independence.Join us to master the art of side-hustling real estate, build lasting wealth, and make the most of the BRRRR strategy.
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170
7 Real Estate Lessons from Elf: What Buddy's Holiday Journey Teaches Us
Buddy the Elf isn't just spreading holiday cheer—his journey through New York City offers valuable real estate insights that every investor can learn from. From location and mixed-use spaces to the value of unique properties and community-focused spaces, Elf teaches us how creativity, passion, and proper preparation can transform investments. Whether it's winterizing properties or adding seasonal charm, these takeaways can help you boost your investment strategy and make your properties stand out. Tune in to discover how Buddy's holiday adventure aligns with smart real estate moves! Your Call To Action: Grab 10,000 Free Leads from PropStream Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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169
The 8 Demographic Traits of the Top 1% of Real Estate Investors (These May Shock You)
What does it mean to be in the top 1% of real estate investors? We break down the typical traits and expectations of the ultra-successful, but here's the truth: success in real estate isn't about chasing the 1%. It's about aligning your investments with your lifestyle and goals. In this episode, I share how real estate can be a tool for freedom, not just profit, and how creating a portfolio that fits your personal life can lead to more joy and fulfillment than climbing the corporate ladder. Are you focused on the 1%, or are you building the life you really want? Let's talk about it! Your Call To Action: Book a Consulting Call with my CFP Mark Willis Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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168
Leftovers Are for Quitters...Except in REI
Thanksgiving leftovers might taste even better the next day, but in real estate, it's the overlooked "leftovers"—off-market properties, distressed homes, and owner-financed deals—that can yield massive profits. In this episode, I dive into how focusing on the properties that others overlook could be the key to better deals, less competition, and higher returns. Forget about chasing the shiny, new listings; learn how to spot the real gems in your market and turn them into high-return investments. Ready to make the most of those real estate "leftovers"? Your Call To Action: Hard Money, Soft Terms, Complete the 5-Minute Quick App Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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167
How To Include Your Kids in 2024 Reflecting & 2025 Goal Setting
As we close out 2024 and look ahead to 2025, I'm sharing a powerful reflection and goal-setting exercise to help families get grounded and focused for the year ahead. Inspired by Adam Zach, this practice includes the whole family—because their lives matter just as much in our goal-setting process. From recalling favorite memories to setting big goals for the future, this tradition teaches kids the importance of reflection, growth, and dreaming big. Whether you're tackling real estate goals or family milestones, this exercise is a great way to bond and set the foundation for success in the year ahead. Make 2025 your best year yet, together! Your Call To Action: Text Me Your Feedback (number in this episode) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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166
The Cyber Monday Approach to BRRRR Deals is Wrong
Don't let the rush of finding a "deal" cloud your judgment—real estate investing is more than just grabbing what's cheap. In this episode, I compare the impulsive frenzy of Cyber Monday shopping to the mistakes many investors make when jumping into BRRRR deals without a clear strategy. Learn how to approach BRRRR deals methodically with research, number crunching, and patience, so you can avoid costly mistakes and build a profitable portfolio. Are you making calculated investment decisions, or getting swept up in the deal hunt? Your Call To Action: Download my Secret Sauce to Find Your Next BRRRR Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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165
A Christmas Story: What Ralphie's Home Can Teach Us About REI
In this holiday classic, A Christmas Story, the Parker family's home may seem like just a nostalgic setting for Ralphie's adventures, but there are some valuable real estate lessons hidden within. From the importance of solid construction and location to the charm of quirky details, this movie offers timeless insights into what makes a home lasting and valuable. Whether you're investing in rental properties or simply looking for ways to make your own home more inviting, the Parker family's house has plenty to teach us. Tune in for some holiday cheer and practical takeaways that will help guide your next real estate move! The Parker's House on Zillow Your Call To Action: Book a Consulting Call with my CFP Mark Willis Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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164
Gravy, Gratitude, and Growth: The 3 Gs of Real Estate Investing.
This Thanksgiving, let's take a moment to reflect on the three key ingredients that make every real estate deal worth celebrating: Gravy, Gratitude, and Growth. In this episode, I break down how cash flow (the gravy) keeps your investments running smoothly, the importance of staying grounded with gratitude, and the never-ending pursuit of growth—both in your portfolio and your knowledge base. Whether you're just starting out or scaling your business, these three elements are crucial for long-term success. Tune in to see how you can apply these principles to your real estate journey! Your Call To Action: Rate this show on Apple or Spotify (doing so helps other busy parents) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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163
To My Children, I'm Nobody
In today's episode, I dive into a thought-provoking comment made by Mike Tyson, reflecting on the legacy he's leaving for his kids. As real estate investors and parents, we're often driven by the desire to build something bigger for our families, but how much of that is about proving our worth versus truly leaving a meaningful legacy? Tyson's words challenge us to think beyond the financial success and focus on the small moments that truly define our legacy—the time we spend with our children, the values we instill, and the example we set. Join me as we explore how our actions today shape the legacy we'll leave behind. Your Call To Action: Download my Secret Sauce to Find Your Next BRRRR Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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162
5 Lessons from Coaching 8U Soccer that Every Parent-Investor Can Learn From
In today's episode, I reflect on my first year coaching a youth soccer team and the unexpected life and investing lessons it taught me. From mastering the fundamentals to learning patience, teamwork, and the importance of having fun, the lessons I learned on the field resonate deeply with my real estate journey. Whether you're a parent, investor, or both, these principles will help you thrive in both your personal and professional life. Tune in for a fresh perspective on how coaching kids can teach us valuable skills for success in business and beyond! Your Call To Action: Share This Episode with a Friend Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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161
The 15-Minute Break That Reminded Me Why I Work
In today's episode, I share a powerful moment that stopped me in my tracks—a heartfelt wish from my 7-year-old daughter that made me reevaluate my priorities. As busy parents juggling work and real estate investing, we can get lost in the grind, forgetting that sometimes the most important thing we can do is spend a few minutes with our kids. Tune in as I talk about the importance of making time for family and the lasting impact it can have—on both you and your children. If you're feeling torn between family time and work, this episode is for you. Your Call To Action: Text Me Your Feedback (number in this episode) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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160
Home Alone: What Investors Can Learn from the McCallister Mansion
This holiday classic isn't just for laughs—it's packed with surprising real estate insights! From high-end property value to vacation rental potential, the McCallister mansion teaches us valuable lessons every investor should consider. In today's episode, we break down what the Home Alone house can teach us about property maintenance, security, managing utility costs, and more. If you're looking for new ways to build wealth or protect your investment, this one's for you. Tune in for a fresh perspective on Home Alone and the lessons it has to offer! Your Call To Action: Share This Episode with a Friend The McCallister Home on Zillow Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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159
Why Our Off-Market Campaigns Are Different: AKA They Work
Tired of throwing money at off-market campaigns with no guarantees? In today's episode, we're breaking down why our "done for you" campaigns are different from the competition. While others charge hefty fees and leave you handling everything yourself, we pull your list, craft customized mailers, and guarantee results. Plus, with our unique approach, you get access to a virtual community and weekly coaching to level up your real estate skills. Ready for an off-market campaign that works? Let's dive in! Your Call To Action: Download my Secret Sauce to Find Your Next BRRRR Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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158
Touchdowns are Overrated: Being in the Red Zone of Real Estate Wins More Deals
In today's episode, we're drawing a powerful comparison between football and real estate investing. Just like NFL teams don't need to score a touchdown every time, you don't need to land huge deals to succeed in real estate. It's all about getting into the "Red Zone" consistently—identifying high-potential properties, negotiating effectively, and executing with precision. Tune in to learn how small, consistent wins in real estate add up over time and help you reach your investing goals. Your Call To Action: Text Me Your Feedback (number in this episode) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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157
Letting Go of an Underperforming Rental Property Could Be Your Best Decision
Ever feel like holding onto an underperforming rental property is more stress than it's worth? You're not alone. In today's episode, we dive into the mental freedom that comes with selling or letting go of a property that's no longer serving you. From dealing with constant repairs to the fear of losses, we explore how sometimes the best move is to cut ties and make room for better opportunities. If you're struggling with a tough investment decision, this episode will help you see that letting go isn't failure—it's growth. Tune in for insights and support from the W2 Capitalist community! Your Call To Action: Book a Consulting Call with my CFP Mark Willis Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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CHALLENGE: Can Checking Your Bank Account First Thing Transform Your Financial Future?
In today's episode, I'm diving into a powerful morning habit shared by two incredibly successful people—checking your bank accounts first thing in the morning. This simple habit, done before coffee or social media, can set the tone for your day and give you a pulse check on your financial health. Want to take control of your finances and start your day with intention? Tune in to find out how this one habit can change your mindset and your financial future. Your Call To Action: Rate this show on Apple or Spotify (doing so helps other busy parents) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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155
Christmas Vacation: 4 Real Estate Lessons from the Griswolds
This holiday season, let's take a fresh look at the classic film National Lampoon's Christmas Vacation through the lens of real estate investing! In this episode, we explore surprising insights and lessons that can be gleaned from the misadventures of the Griswold family. From the fact that the iconic Griswold house is actually a rental property on a movie set to the implications of property taxes in a fictional Chicago location, we uncover key takeaways that every investor can learn from. We'll also discuss the potential for short-term rentals and the importance of diversifying income streams, as highlighted by Clark's unexpected Jelly of the Month Club disaster. Join us for a fun and insightful discussion that blends holiday cheer with valuable real estate wisdom. What can the Griswolds teach us about building a successful rental portfolio? Your Call To Action: Grab your insurance quote from Steadily in minutes. Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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154
10 Year Morning Routine Evolution: The Top Two Success Indicators
Curious about how a morning routine can fuel success? In this episode, we dive into the evolution of my morning habits over the past eight years, exploring how life changes, burnout, and the demands of parenting have shaped my approach. Discover the two key indicators that have consistently driven my productivity: the power of small, consistent steps and the importance of uninterrupted focus. I'll share insights on how my routine has adapted from early-morning perfection to a more flexible approach that still sets a successful tone for the day. Whether you're struggling to maintain your morning routine or looking for ways to enhance it, this episode will provide you with actionable tips and inspiration to find balance and purpose in your mornings. Join me as we explore how to evolve your routine to fit your current lifestyle while keeping the essence of success intact. What small changes can you make today to set yourself up for success tomorrow? Your Call To Action: Rate this show on Apple or Spotify (doing so helps other busy parents) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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153
Unmasking Seller Objections: Turning Excuses into Opportunities
Are you tired of hearing sellers say they're waiting for the "right time" to make a decision? In this episode, we explore how to identify and navigate potential seller objections that are often disguised as excuses. As we reflect on the excuses many sellers used leading up to the recent presidential election, we uncover the deeper fears and concerns behind those statements. Join me as I share effective strategies for peeling back the layers of indecision and building trust with sellers. We'll discuss probing questions that can help you uncover the real issues at play, enabling you to address their concerns directly and move the conversation forward. Learn how reframing the dialogue can turn a stagnant lead into a viable opportunity and why understanding these nuances is crucial for your investment strategy. With actionable insights and practical examples, this episode will empower you to confidently engage with sellers and seize opportunities in a shifting market. Don't let excuses hold you back—let's get back to business. Your Call To Action: Hard Money, Soft Terms, Complete the 5-Minute Quick App Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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When Pigs Fly (Into Your Property): Lessons from Unexpected Surprises in Real Estate
Ever had a property experience that left you shaking your head in disbelief? In this episode, we dive into a hilarious yet eye-opening story about how a couple of pot-bellied pigs decided to make themselves at home on our apartment complex property, leading to unexpected challenges and expenses. Join me as I recount my conversation with the sheriff's office and the chaos that ensued when these unwelcome guests turned a routine maintenance request into a muddy situation. Through this wild tale, we'll explore the unpredictability of real estate management, the importance of patience and adaptability, and how sometimes you just have to roll with the punches—or snorts! With a dose of humor and a few dad jokes thrown in, this episode serves as a reminder that in real estate, no two days are the same. Tune in to discover how to navigate the unexpected in your own investing journey and keep your sense of humor intact. Your Call To Action: Download my Secret Sauce to Find Your Next BRRRR Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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151
Embracing Resilience: Lessons from Our Veterans for Busy Parent Investors
On this Veterans Day, we reflect on the incredible resilience and grit demonstrated by our veterans and how their experiences can inspire us as busy parents and real estate investors. Juggling family, work, and the pursuit of a better legacy can often feel overwhelming, especially when challenges arise—like deals falling through, unexpected repairs, and balancing the demands of parenthood. In this episode, we explore the parallels between the dedication of our veterans and the perseverance required in the world of real estate investing. Discover how to cultivate resilience in your investment journey, adapt to setbacks, and maintain focus on your long-term goals. Join us as we honor those who serve and learn to embrace the strength that comes from navigating life's challenges. Thank you to our veterans for your service and for exemplifying the power of commitment and perseverance. Tune in and get inspired to keep pushing forward in your investing journey. Your Call To Action: Text Me Your Feedback (number in this episode) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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150
5 Essential Tips to Avoid Costly Mistakes When Bidding on Auction Properties
Thinking about diving into the world of auction properties? Before you place your bid, listen to this episode! We're sharing five essential tips that every investor needs to know to avoid costly mistakes when bidding on auction properties. From understanding the property's true condition to knowing the auction rules and securing financing, we break down the key factors that will empower you to make informed decisions. With insights into how to research titles and set a maximum bid, you'll be better equipped to navigate the auction landscape confidently. Whether you're considering using the BRRRR method with an auction property or simply looking for the best investment opportunities, this episode will guide you through the process and help you avoid common pitfalls. Tune in and prepare to bid smartly! Your Call To Action: Grab your insurance quote from Steadily in minutes. Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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From Layoff to Liberation: How Losing My Job Introduced Me To Living
Ever wondered how a single moment can change the course of your life? In this episode, I share the story of how getting laid off from my 9-to-5 job four years ago turned out to be a blessing in disguise. While it felt like a setback at the time, it forced me to reevaluate my priorities and ultimately led me to a more fulfilling life. Join me as I reflect on the meaningful experiences I've gained since leaving that job—spontaneous family trips, the flexibility to attend my kids' games, and the freedom to create lasting memories. I'll discuss how stepping out of my comfort zone and embracing the challenges of real estate investing transformed my family's life for the better. If you're feeling stuck in your current situation, this episode will inspire you to see the potential for growth in life's unexpected turns. Let's explore how you can turn setbacks into stepping stones toward a life you love. Your Call To Action: Book a Consulting Call with my CFP Mark Willis Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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Top 3 Reasons Why Contractors Have Cash Flow Management Issues and How to Avoid Them
Have you ever been caught off guard by a contractor demanding payments? In this episode, we dive into the top three reasons contractors often ask for money before completing a job—and why you should approach these requests with caution. Cash flow management is key to successful real estate investing, and understanding how to handle contractor payments can save you time, money, and headaches. I'll share my proven strategies for negotiating payments that protect your investments while ensuring your projects stay on track. From setting clear payment milestones to holding back the final payment until you're completely satisfied, these tactics will empower you to maintain control of your projects and your finances. Join me as we explore the pitfalls to avoid and the best practices to adopt when working with contractors. Let's build a stronger, more profitable rental portfolio together Your Call To Action: Text Me Your Feedback (number in this episode) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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147
Post-Election Clarity: Why Now Is the Time to Add to Your Portfolio
With the election almost behind us, it's time to shift your focus back to what truly matters—building your real estate portfolio! Many investors find themselves pausing, waiting for the dust to settle before making their next move. But in reality, there will always be something on the horizon to distract us. In this episode, we'll discuss why it's crucial to refocus on your long-term wealth-building goals regardless of the election outcome. While others may be sidetracked by political drama, you have a unique opportunity to take action, find deals, and strengthen your investment strategy. We'll explore how to keep your momentum going, prioritize what you can control, and capitalize on the ever-present demand for housing. Don't let headlines dictate your future—tune in to learn how to make the most of this moment and keep your real estate journey on track! Your Call To Action: Download my Secret Sauce to Find Your Next BRRRR Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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146
What Real Estate Investors Can Learn from Retailers' Christmas Before Halloween Strategy
Have you noticed how retailers are already shifting their focus to Christmas before Halloween is even over? In this episode, we dive into this genius marketing strategies that allow stores to capitalize on early holiday cheer, transforming the shopping experience into a prolonged celebration. We'll explore how this trend reflects consumer psychology, allowing retailers to boost sales by creating an extended holiday shopping window. But the lessons don't stop there—just like retailers, real estate investors can benefit from early preparation and strategic positioning in the market. As we connect these dots, you'll discover how to identify potential investment opportunities before the competition rushes in, ensuring you're not left scrambling like those last-minute Christmas shoppers. Join us as we discuss the importance of foresight and preparation in both retail and real estate, and learn how to apply these insights to your own investment strategies this holiday season! Your Call To Action: Hard Money, Soft Terms, Complete the 5-Minute Quick App Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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145
Are Borrowers and Wholesalers Colluding? A Look Behind Assignment Fees
Have you ever wondered if borrowers and wholesalers team up to inflate assignment fees? In this episode, we dive deep into this critical question and explore the implications for real estate investors. While most of our lending at W2 Cap Capital is to trusted members of the W2 Capitalist Community, the reality is that this unethical practice can happen, and it's something we need to be vigilant about. We discuss why some borrowers and wholesalers may collude to raise fees, the potential risks involved, and how inflated assignment fees can impact your bottom line. Learn how we, as lenders, protect against these practices by scrutinizing every detail of a deal to ensure fairness and transparency. By the end of this episode, you'll have a clearer understanding of the assignment fee landscape and how to safeguard your investments from hidden risks. Don't miss out on this essential discussion that could save you from costly mistakes in your real estate journey. Your Call To Action: Download my Secret Sauce to Find Your Next BRRRR Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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Conquering the Spookiness of the BRRRR Process: Your Ultimate Investment Strategy
Feeling scared of the BRRRR process? You're not alone! As Halloween brings out all things spooky, it's the perfect time to tackle the fears many investors have about the BRRRR strategy—buying, rehabbing, renting, refinancing, and repeating. In this episode, I share my journey from being intimidated by the BRRRR process to discovering its power as an investment strategy. With the right knowledge and a solid support team, what seems overwhelming can become manageable. Learn how to break down each step of the BRRRR process, dispel common fears, and make informed decisions that can lead to portfolio growth and financial freedom. Don't let the fear of the unknown hold you back! This Halloween, embrace the BRRRR method and discover why it might just be your best investment strategy yet. Tune in to gain insights, tips, and confidence to conquer your real estate investing journey. Your Call To Action: Try Hemlane Property Management for Free Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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Realtors Are 100% The Real Reason Why Properties Don't Sell
When a property lingers on the market without selling, who's truly to blame? While many might point to market conditions or buyer preferences, I argue that realtors bear 100% of the responsibility. In this episode, we dive into the crucial role realtors play in the selling process and why their actions—or lack thereof—can make or break a sale. Join me as we explore three key factors that determine a property's success: effective marketing, strategic pricing, and dedicated effort. Learn why modern marketing techniques, accurate pricing strategies, and consistent communication are essential for attracting buyers and closing deals. If you're a seller or a realtor, this episode will help you understand the importance of choosing the right representation and holding them accountable for their role in the selling process. Discover how to ensure your property gets the attention it deserves, even in a challenging market. Your Call To Action: Book a Consulting Call with my CFP Mark Willis Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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142
Finding Joy in the Halloween Hustle: A Parent's Perspective
Are you not a fan of Halloween but find yourself swept up in the excitement for your kids? In this episode, I share my personal struggle with the holiday—the decorations, costumes, and candy—and how, despite my reservations, I've come to appreciate the joy it brings my children. Join me as I reflect on the memories we create together, from pumpkin carving to hosting Halloween parties. While the effort can be exhausting, I've learned that it's not about the holiday itself; it's about the experiences we share and the smiles on their faces. Discover how embracing the chaos of Halloween can lead to unforgettable moments and why it's essential to find joy in what matters most: creating lasting memories with our kids. Tune in and let's celebrate the spirit of family, even during the most haunted time of year. Your Call To Action: Share This Episode with a Friend Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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141
Reclaiming Energy: 4 Hacks I Recently Implemented to Gain More Energy & Focus
Are you feeling worn out from the demands of work, parenting, side hustle investing, and trying to be the apple of your spouse's eye? You're not alone! In this episode, I share my personal journey through the chaos of fall, balancing homeschooling and sports for all three kids, and the exhaustion that comes with it. Join me as I reveal four impactful strategies I implemented to boost my energy and focus. From the benefits of B-Complex vitamins and ashwagandha to incorporating stretching during Zoom calls, increasing my protein intake, and taking magnesium at bedtime, these simple changes have made a world of difference. Discover how these small yet powerful adjustments can help you reclaim your vitality amidst the hustle and bustle of family life. Let's navigate this parenting journey together and find practical solutions for staying energized and focused. Your Call To Action: Text Me Your Feedback (number in this episode) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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140
10 Years of BRRRR Investing: 10 Lessons Learned for Busy Parent-Investors
Join me as we celebrate a decade of active investing in real estate! In this special episode, I'll share the 10 essential lessons that have not only helped me grow my rental portfolio but also saved my sanity and created more freedom for my family. From understanding the value of time to the importance of consistent action, these insights are designed specifically for busy parents juggling work and family life. Discover how to adapt to market changes, the significance of cash flow, and the necessity of knowing your numbers. Whether you're just starting out or looking to refine your strategies, these lessons are crucial for anyone in the investment game. Tune in and learn how to navigate your real estate journey with confidence, resilience, and purpose. Here's to the next 10 years of growth and success Your Call To Action: Book a Consulting Call with my CFP Mark Willis Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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139
Here's Why I Don't Use Postcards for Off-Market BRRRR Campaigns
Ever sent out 2,000 postcards, only to be met with absolute silence? Join me as I share the story of one of my biggest marketing flops and the valuable lessons learned from it. After crafting what I thought was a compelling postcard to attract off-market deals, I was met with crickets—not a single response, not even a "leave me alone." This gut-wrenching experience taught me that effort doesn't always equal results, and not every marketing method suits every investor. Tune in as I discuss the importance of finding strategies that align with your unique style, and discover how to turn setbacks into stepping stones for success in your real estate journey. If you've ever felt frustrated by lackluster marketing results, this episode is for you. Your Call To Action: Join the W2 Capitalist Community Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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138
Is The Evolution of Grocery Shopping Reshaping Rental Property Values?
From the first self-service grocery store, Piggly Wiggly, in 1916 to the rise of grocery pickup and delivery services in 2024, the way we shop for groceries has transformed dramatically. Join me as we explore how this shift has not only changed consumer behavior but is also reshaping the landscape of commercial real estate. With the pandemic accelerating the trend toward convenience, grocery pickup has become the norm, prompting stores to reduce in-store shopping space and expand areas for online order fulfillment. Discover the implications for landlords and investors as we discuss emerging opportunities for smaller-format grocery stores and micro-fulfillment centers in urban neighborhoods. As the traditional grocery model evolves, what new avenues will open for those looking to invest in this changing market? Your Call To Action: Rate this show on Apple or Spotify (doing so helps other busy parents) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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137
The Unexpected Joy of DIY with Kids
Ever had a project you just wanted to finish without distractions? Join me as I recount my Sunday adventure installing exterior lighting, a task that had been on my to-do list for years. Just as I was about to dive into the work, my kids discovered the holes I drilled into our brick exterior, transforming a routine chore into a delightful family experience. What started as a simple installation turned into an afternoon filled with laughter, creativity, and unforgettable memories as my daughters joined in on the fun. Tune in to hear how I learned to appreciate the journey, embrace the unexpected moments, and discover the joy of involving my kids in home projects. Sometimes, the best memories are made when we least expect them! Your Call To Action: Download my Secret Sauce to Find Your Next BRRRR Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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136
Ignore School System Ranking to Find Better Investment Opportunities
I believe you are limiting your real estate investment potential by including school system rankings in your search criteria. In this episode, we explore how ignoring traditional school quality metrics can open doors to better investment opportunities. As more families choose homeschooling for safety and flexibility, the demand for homes near top-rated schools is shifting. Join me as we dive into the historical context of public education in America, the rise of homeschooling, and how these trends are transforming real estate markets. I'll share insights on why you should broaden your investment criteria beyond school rankings and consider factors like community safety and emerging neighborhoods. Discover how this shift can help you uncover hidden gems in the market and maximize your BRRRR strategy. Are you ready to adapt and thrive in this changing landscape? Tune in for valuable insights that could reshape your investment approach Your Call To Action: Text Me Your Feedback (number in this episode) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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135
10 Costly List-Building Mistakes Keeping You from Your Next Deal
Are your marketing efforts draining your budget and failing to deliver results? You're not alone. Many investors waste time and money on poor list-building strategies, from targeting the wrong sellers to using outdated data and generic mailers. These mistakes can lead to low-quality leads and missed opportunities, especially for busy parents juggling real estate investing as a side hustle. In this episode, we break down the top 10 list-building mistakes and why they don't work—particularly for those using the BRRRR method. Discover how to refine your targeting, improve your mailers, and create a system that brings in motivated sellers ready to make a deal. Let's turn these pitfalls into opportunities for growth and start closing more deals! Your Call To Action: Text Me Your Feedback (number in this episode) Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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134
Overcoming the Mental Roadblocks: How Busy Parents Can Unlock Their Rental Portfolio Potential
Feeling overwhelmed by the demands of parenting and the challenges of real estate investing? You're not alone! In this episode, we explore the common roadblocks busy parents face—like not having enough time or money—and how these obstacles are often less daunting than they appear. After engaging in 90 conversations with parents just like you, we uncovered surprising insights about what truly holds people back from growing their rental portfolios. Join us as we discuss how many of these challenges stem from self-imposed stories and fears. We'll break down key findings, including: Time Constraints: 95% of participants felt they had the time to find off-market deals but were held back by feelings of dread or past failures. Financing Fears: 72% of parents didn't have the full 20% down payment, yet many were unaware of the benefits of hard money lending as an alternative. Negotiation Anxiety: 80% had never negotiated directly with sellers, leaving them nervous about making mistakes. Discover actionable strategies to tackle these hurdles and unlock your potential for success in real estate. Whether it's through outsourcing tasks you dread, exploring creative financing options, or developing negotiation skills, you can overcome these barriers. Tune in and empower yourself to take the next step toward growing your rental portfolio. Your Call To Action: Grab 10,000 Free Leads from PropStream Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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133
The Secret to Finding Cash-Flowing Rentals is Just Outside the City
Struggling to secure cash-flowing rentals in a competitive market? You're not alone. As prices rise in the big city, many investors feel stuck, fighting over properties that no longer offer the returns they need. But what if the key to unlocking better deals lies just beyond the city limits? In this episode, we'll explore the ripple effect that's driving tenants to more affordable areas 20-30 miles outside major cities, creating untapped rental opportunities in the suburbs and smaller towns. Lower purchase prices, less competition, and higher cash flow could be waiting for you—if you're willing to expand your search radius. Tired of getting outbid? It's time to adapt and start looking where demand is growing, not where it used to be. Your next cash-flowing rental might be in the very place you haven't thought to look yet. Your Call To Action: Receive your insurance quote from Steadily in minutes. Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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132
How Far Have You Come? Reflecting on Your First Investment Property
Ever wonder how far you've come since buying your very first investment property? Let's take a trip down memory lane and reflect on those early deals—whether they were big wins, lessons learned, or somewhere in between. Last week in the W2 Capitalist Community, we had a blast sharing our very first investment properties, diving into the numbers, and laughing at our early decisions. In this episode, I'll share my own first deal, including how I bought a property for $216k, poured in $40k of renovations, and sold it for $248k... only to see its Zestimate hit $454,300 today! Whether your first investment was a home run or a hard-learned lesson, it's time to see how far you've come. Grab the details of your first deal and join us as we reflect on our journey, celebrate our progress, and maybe even have a few laughs along the way. Ready to share your first investment property story? Let's take a walk down memory lane and see how far we've grown as investors! Your Call To Action: Rate on Apple or Spotify Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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131
Stop Using Outdated Tactics: Why Your Rental Portfolio Isn't Growing and How to Fix It
Trying to grow your rental portfolio using old methods is like pouring water into a wicker basket—frustrating and pointless. Years ago, you could find cash-flowing properties on the MLS or through wholesalers, but today's market has shifted, and those tactics no longer work. If you're a busy parent trying to expand your investments, it's time to stop wasting your time and energy on strategies that don't deliver results. In this episode, we'll dive into why the old tactics you've relied on aren't working anymore, how the market has evolved, and what you can do instead. You'll learn how to find off-market deals directly from motivated sellers, using a system designed to fit today's market conditions and your busy schedule. Ready to stop the leaks and start seeing real growth in your rental portfolio? Listen in and find out how to ditch those outdated methods and start filling up your portfolio with profitable deals. Your Call To Action: Book a Consulting Call with my CFP Mark Willis Connect with Jay: LinkedIn | Facebook | Tweeting on X | YouTube
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130
How to Find Quality BRRRR Leads Without Sacrificing Family Time
As a busy parent with 1-3 rentals, finding quality leads for your next BRRRR deal can feel overwhelming. Between family life, work, and managing your properties, the thought of sifting through endless lists for potential leads seems impossible. In this episode, Jay shares why the leads you're chasing aren't working and how to fix it with a proven system that targets the right sellers at the right time. Learn how Wojtek, a community member, landed a duplex deal without wasting time, thanks to a focused mailer strategy. Discover how you can simplify your lead generation, save time, and grow your rental portfolio, all while keeping your sanity intact. Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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129
Mastering the BRRRR Method: Avoiding Costly Mistakes When Starting Your Rental Portfolio
In this episode of the W2 Capitalist Podcast, Jay shares the lessons he learned the hard way when first starting out with the BRRRR method. From overpaying for properties to underestimating renovation costs and struggling to find the right lenders, Jay walks through the common mistakes that many new investors make. He talks about the frustration of balancing work, family, and real estate, while trying to avoid getting stuck with a property that won't refinance. Jay also discusses how to overcome these obstacles, optimize the BRRRR process, and grow your rental portfolio without adding more stress to your life. Tune in to hear how you can avoid these pitfalls and confidently expand your portfolio one deal at a time. Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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128
Top 5 Causes of Property Fires and Preventive Measures
In this episode of the W2 Capitalist Podcast, Jay discusses one of the most unpopular policies they have at their rental properties—no grills allowed. While it may seem surprising, Jay explains the serious fire risks associated with grills and why this rule is crucial for protecting both residents and the property. Learn about the top 5 causes of house fires in rental properties, from cooking mishaps to electrical issues, and get valuable prevention tips to keep your investment safe. Whether you're using the BRRRR method or simply managing a rental portfolio, fire prevention should be a top priority. Tune in to discover actionable steps to minimize fire hazards and ensure the safety of your properties. Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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127
Lessons I Wish I Knew When I Had Only Two Rentals
Wish you could fast-track your success with the BRRRR method? Learn the lessons I wish I knew when I had only two rental properties—lessons about building a team, focusing on cash flow, and scaling sustainably. Don't make the same mistakes I did—tune in and level up your BRRRR investing game! Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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126
How the BRRRR Method Can Save You $30,000 on Your Next Rental Property
What if I told you that you could save $30,000 on your next rental property purchase? In this episode, I walk you through exactly how the BRRRR method helps you do just that—by cutting down on commissions, retail prices, and high down payments. The math doesn't lie, and by the end of this episode, you'll see how our BRRRRs for Busy Parents program not only saves you money but sets you up for long-term success! Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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125
Finding Time for Real Estate: How to Prioritize For Your BRRRR Strategy
In this episode of the W2 Capitalist Podcast, Jay addresses a common struggle for busy parents in real estate: time management. After a revealing conversation with a friend frustrated by his lack of time to pursue off-market properties, Jay uncovers a surprising culprit—over 25 hours spent on social media in just one week! Join Jay as he shares practical strategies for reclaiming your time, prioritizing your real estate goals, and making the most of your busy life. Discover how the BRRRRs for Busy Parents program can help you outsource the heavy lifting, so you can focus on what truly matters: closing deals and spending quality time with your family. Feeling overwhelmed by the demands of family life while trying to grow your real estate portfolio? In today's episode, I reveal how a friend's 25 hours per week on social media sparked a conversation about time management. Let's explore how you can reclaim those hours to focus on your next BRRRR deal and find the perfect balance between your family and your investing goals. Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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124
The Day Dad Ran Over a Pigeon: Creating Unexpected Memories
Ever had a parenting moment that left you cringing, only to find it's become a cherished memory? In today's episode, I share the unforgettable tale of the time I hit a pigeon at the beach—and how that moment has turned into a family story my kids will never forget. In this heartwarming episode of the W2 Capitalist Podcast, Jay shares a memorable—and humorous—story from his parenting journey. As he reflects on a day at the beach that took an unexpected turn when he accidentally hit a pigeon, he reveals how even the most unplanned moments can become core memories for our children. Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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123
Quality Over Quantity: Rethinking Leads in the BRRRR Method
Ever wondered if getting 100 leads is better than just 5 solid ones? In today's episode, we dig into why chasing numbers can leave you frustrated and stuck, and how our BRRRRs for Busy Parents program focuses on delivering the quality leads that matter. In this episode of the W2 Capitalist Podcast, we tackle one of the most frequently asked questions about our BRRRRs for Busy Parents program: "How many leads do you guarantee?" While it's natural to seek reassurance in numbers, we explore why this question is fundamentally flawed. Join Jay as he uncovers the importance of prioritizing quality over quantity when it comes to leads in real estate. Learn how focusing on the right leads can streamline your acquisition process, save time, and ultimately help you close on your next BRRRR deal. Say goodbye to sifting through hundreds of irrelevant leads and hello to targeted opportunities that align with your investment strategy. Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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122
Calling in Healthy: Why We Need "Healthy Days" in the Workplace
Have you ever thought about the importance of taking a day off just to focus on yourself? What if your job actually allowed you to call in healthy? What if calling in healthy was as accepted as calling in sick? In this episode, we dive into the concept of "healthy days"—the need for breaks that prioritize our mental and physical well-being. While traditional jobs offer sick days, the idea of taking time off simply to recharge often feels taboo. I share my thoughts on how real estate investing has granted me the flexibility to take those days, allowing me to spend quality time with my family and focus on what truly matters. Join me as we explore the importance of prioritizing health in our busy lives and why employers should consider offering healthy days for all. Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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121
It's Time That We All Time The Market
As landlords, we're caught in a tug-of-war. We want property values to rise for better net worth, but as investors still in acquisition mode, we're hoping for prices to dip so we can find cash-flowing deals despite high interest rates. So which is it? In this episode, I break down the dilemma landlords face with rising property values, market stability, and the impact of the Fed's rate cuts. I also explore how the BRRRR strategy could be the answer to eating your cake and having it too. Tune in and join the conversation—are you team rising values or team price dip? Links Mentioned in this Episode: Products We Use The W2 Capitalist Community Connect with Jay: LinkedIn Facebook YouTube Tweeting on X
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ABOUT THIS SHOW
In each quick and impactful episode, you'll discover practical strategies to successfully help you find and fund your next cash-flowing rental. Gain insights on spousal alignment, time management, increasing deal flow, self-managing, and creative financing, all designed to accelerate your journey toward financial independence.Plus, you'll hear real success stories—and the occasional blunder—from our journey.As your host, I'm not just talking the talk. I'm a husband, father of three, nomadic traveler, homeschooling parent, investor, syndicator, capital raiser, private/hard money lender, bestselling author, and virtual community leader. Through our BRRRRs for Busy Parents program, we're helping families with 1-3 rentals fast-track their path to financial independence.Join us to master the art of side-hustling real estate, build lasting wealth, and make the most of the BRRRR strategy.
HOSTED BY
Jay Helms
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