PODCAST · business
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
by Brian Lofrumento
Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com.Our show is made possible by the financial, time, and knowledge contributions of our amazing guests. Together with the Wantrepreneur to Entrepreneur host and team, our guests be
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1462: The Anti-Social Media App: How This Psychologist is Redefining Digital Memories w/ Dr Leslie Hemedes
In a world saturated with social media, how do you create a space for genuine connection and memory? Dr. Leslie Hemedes, a clinical psychologist turned tech founder, joins the show to share how she is answering that question. She details her journey from private practice to co-founding KeepsaiQ, a platform designed to preserve not just photos and videos, but the rich context, stories, and emotions behind them. This episode is a masterclass in leveraging your unique professional background to solve a deeply human problem. For any wantrepreneur or entrepreneur, Dr. Hemedes’ story is a powerful reminder that the most impactful businesses are often born from a desire to connect with what truly matters.💡 What You'll Take Away For YOUR Business🚀 How to leverage your unique professional background to create a disruptive business idea that stands out.🔒 The strategy behind building a private, community-focused platform in an era of social media fatigue and data mistrust.🛠️ A founder's real-time perspective on building an MVP and why embracing user feedback is more important than perfection.💡 How to turn a deep personal pain point—like preserving family stories—into a scalable and meaningful tech solution.🧠 Why anchoring your business in a powerful "why" is the ultimate fuel for navigating the uncertainties of entrepreneurship.🎮 The art of creating a "low-effort, high-engagement" user experience to ensure your product becomes a beloved habit.📝 About Dr. Leslie HemedesDr. Leslie Hemedes brings over a decade of experience as a clinical psychologist, supporting individuals and families through their most vulnerable moments. Guided by the belief that people grow when they truly understand themselves, she noticed a critical gap in how we preserve our digital lives—the meaning behind the moments was getting lost. This realization led her to found KeepsaiQ, a family-centered digital platform. Dr. Hemedes is now bridging the worlds of psychology and technology, building tools that help people stay connected to their stories, their families, and what matters most.🎯 Leslie’s BEST Piece of Advice for Wantrepreneurs and EntrepreneursConnect with your 'why' to stay grounded, and connect with communities so you don't have to go it alone—people want to help you succeed.📢 Memorable Quotes“When people feel seen, when they feel understood and they feel held... you tend to see folks have the ability to kind of transform, to change, to heal and to kind of grow.” – Dr. Leslie Hemedes“Being able to connect with your why is something that I think is so essential... to feel grounded and anchored in noting, why am I doing this.” – Dr. Leslie Hemedes“What I'm trying to create is something that is tangible, it's something that's concrete, and it's something that's easy to use, and doesn't take a lot from users, but allows you to kind of share your story, provide the context to maintain the meaning.” – Dr. Leslie Hemedes🔗 Links & ResourcesVisit KeepsaiQ’s websiteConnect with Leslie on LinkedInFollow KeepsaiQ on LinkedIn
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1461: Unlock Your Vision: The Missing Link Between Mindset and Mechanics w/ Joey Boyer
After two years in the making, this interview with Joey Boyer delivers a masterclass on aligning your inner truth with your outer execution. Joey, founder of Legendary Affinity, dives deep into the intersection of mindset and mechanics, revealing why so many entrepreneurs get stuck in a cycle of burnout and overwhelm. This episode is a must-listen for any entrepreneur who feels disconnected from their work, is chasing empty metrics, or struggles to build a business that is both impactful and sustainable. Joey provides the frameworks to bridge the gap between a powerful vision and the practical systems needed to bring it to life, ensuring you build a business that truly matters.💡 What You'll Take Away For YOUR Business🧠 The True Meaning of Entrepreneurship: Discover why being an entrepreneur is more like being an artist than a merchant, and how this reframe can change your entire approach to business.⚖️ The Three Pillars of Sustainable Success: Learn why you must balance Impact, Fulfillment, and Prosperity to avoid burnout and build a business that energizes you for the long haul.🗺️ Why Vision is More Powerful Than KPIs: Understand the critical difference between a business vision and empty goals, and learn how to uncover the "why" that will guide every strategic decision you make.🛠️ The "Be, Become, Build" Framework: Get Joey's powerful three-step cycle for aligning your state of being with the person you need to become and the systems you need to build for success.🚫 The Hidden Cost of Skipping the Inner Work: Uncover how avoiding the deep work of finding your vision inevitably leads to burnout, failed ventures, and misaligned strategies.🤖 Using AI as a Mindful Accelerant: Learn how to leverage AI not just for productivity, but for deeper self-reflection and clarity, ensuring technology serves your ultimate vision.🌊 How to Be Like Water, Not a Rock: Embrace the concept of "the way" to navigate the ever-changing entrepreneurial landscape with flow and adaptability instead of force and resistance.📝 About Joey Boyer Joey Boyer is the founder of Legendary Affinity, where he guides visionaries and purpose-driven leaders to turn their ambitious ideas into scalable, impactful realities. Blending transformational coaching with expert brand strategy, marketing, and systems design, Joey’s work sits at the unique intersection of mindset and mechanics. He has a rare talent for helping entrepreneurs get crystal clear on their core vision and then equipping them with the practical structure and systems needed to build a business that is both prosperous and fulfilling, without the burnout.🎯 Joey’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs Take the time to get truly curious about what you genuinely want to create and bring into the world. Go deep, explore the layers of your "why," and understand that you are worthy of building that vision.📢 Memorable Quotes"Your vision is vital and your vision is the way. It's not about a destination... it is a constant way of being." – Joey Boyer"Where we go wrong is thinking that [impact, fulfillment, and prosperity] are somehow separate. And they're not." – Joey Boyer"You're gonna do this work either on your deathbed or you do it now. What's really gonna matter?" – Joey Boyer🔗 Links & ResourcesVisit Legendary Affinity’s websiteConnect with Joey on LinkedInFollow Joey on InstagramFollow Joey on YouTube
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1460: The AI Secret That Built a $1B+ HealthTech Company w/ Luis Voloch
In this episode, Brian sits down with Luis Voloch, a true innovator at the intersection of AI and healthcare. As the CEO and co-founder of Jimini and the co-founder of the billion-dollar biotech company Immunai, Luis shares his vision for a future where artificial intelligence collaborates with, rather than replaces, human expertise. He breaks down how Jimini is revolutionizing mental healthcare by creating AI tools that act as supervised members of a clinical team, enhancing care and expanding a clinician's potential. This episode is a masterclass for any entrepreneur looking to build a defensible, high-impact business in the AI space, revealing why a multidisciplinary team and a people-first approach are the ultimate keys to success.💡 What You'll Take Away For YOUR Business🧠 The Collaborative AI Model: Discover how to position AI as a powerful partner that amplifies human expertise, rather than a threat that replaces it.🚀 How a $1B Founder Thinks: Learn the key lesson Luis took from building a billion-dollar company and how he applies it to his new venture.🤝 Why Your Team is Your Greatest Asset: Understand why focusing on who you work with—from co-founders to early employees and investors—is more critical than your initial product idea.💡 Building a Defensible AI Moat: Uncover the strategy of creating complex, valuable workflows around existing AI models to build a successful business without needing to train a model from scratch.⏰ The Founder's Productivity Hack: Learn how Luis structures his day to protect his "deep thinking" time, a crucial practice for any CEO navigating a fast-paced industry.🔒 Context is King in AI: See how providing deep, industry-specific context to AI can transform a generic tool into a highly specialized and valuable service.📝 About Luis VolochLuis Voloch is the CEO and co-founder of Jimini, a company pioneering the collaboration between AI and clinicians in mental healthcare. Before Jimini, Luis co-founded Immunai, an AI-driven cancer immunotherapy biotech company now valued at over one billion dollars. With a background in mathematics and computer science from MIT, where he won the best thesis award, and experience as faculty at the Stanford Graduate School of Business, Luis brings a uniquely analytical and human-centric perspective to building world-changing technology companies.🎯 Luis’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"The most important part of the entrepreneurial journey is who you're working with. That is way more important than the specific product that you think you may be building in the beginning because these things always change and it's really the people you are working with."📢 Memorable Quotes“The much more powerful versions of AIs are not AIs that work as standalone products, but at AIs that can collaborate with human clinicians in delivering care.” – Luis Voloch"As a founder, one of the hardest things is managing our time... really guarding your time and making sure that you're spending time in the optimal way and that you're determining how the time gets spent... is really important." – Luis Voloch“Do not compromise on the people you are working with and this includes both folks on the founding team but also early employees... everyone around you is going to play a really significant role in the company's success.” – Luis Voloch🔗 Links & ResourcesVisit Jimini’s websiteConnect with Luis on LinkedInFollow Jimini on LinkedIn
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1459: Strategy Isn't a PowerPoint: It's the Soul of Your Business w/ Marc Roberts
Marc Roberts, a leader with over 40 years of experience in building and scaling global organizations, joins the show to deliver a masterclass in creating businesses that last. He breaks down the true meaning of "strategy," moving it from a vague buzzword to a concrete roadmap centered on your business's "North Star." This episode is a must-listen for any entrepreneur feeling stuck on a growth plateau or looking to build a company with real, lasting value that's attractive for a future acquisition. Marc reveals why value is built through people and decisive execution, not just spreadsheets, and shares the foundational principles to achieve strategic clarity and operational excellence.💡 What You'll Take Away For YOUR Business🚀 How to define your business's "North Star" to create a constant, guiding vision for your entire team.📈 The "Y=X³ Curve" concept: Identify if your business is stuck on a growth plateau and what strategic steps to take to break through to the next level.🤝 Why involving your team in strategy creation is the non-negotiable secret to successful execution (and how to do it right).💰 The 5 key ingredients private equity firms and acquirers look for in a business before they invest or buy.⛓️ How to build a resilient supply chain strategy with primary and secondary options to navigate modern economic disruptions.🎯 The critical difference between strategy (the roadmap) and tactics (the steps), and why you need both to succeed.⚙️ Why a robust financial system that provides foresight—not just hindsight—is a game-changer for making real-time business decisions.📝 About Marc Roberts Marc Roberts brings over 40 years of leadership experience across engineering, operations, M&A, and executive management. He is the founder of Roberts Value Partners, where he works directly with owners, boards, and CEOs to deliver strategic clarity and executional excellence. Having led global organizations and partnered with founders and investors, Marc’s philosophy is that real, lasting value is built through people, strong relationships, and decisive execution. His unique perspective is shaped by a career dedicated to optimizing complex operations and helping businesses scale with confidence.🎯 Marc’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "You need to make sure you truly understand the soul of your business so that you can convey that to the people that you're looking to engage."📢 Memorable Quotes“Strategy is the fundamental foundation that every business needs if it's looking to be successful and not just happenstance.” – Marc Roberts“Oftentimes people will want to come in and come up to the plate and they want to hit a home run every time. And that's not what this is about. This is about taking little pieces and taking little steps... and compound that to ultimately achieving what you need to do.” – Marc Roberts“Failure is the biggest opportunity of learning. So you can't look at it as a roadblock. You got to be able to go through that process in order to really punch through.” – Marc Roberts🔗 Links & ResourcesVisit Roberts Value Partners’ websiteConnect with Marc on LinkedInFollow Roberts Value Partners on LinkedIn
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1458: You're making it WAY harder if you're not doing this...
Do you ever feel like every sales call is an uphill battle, forcing you to prove your worth from scratch in just 30 minutes? What if your prospects showed up already knowing, liking, and trusting you? In this Solo Sunday episode, Brian pulls back the curtain on what he calls the most underutilized (and most effective) strategy in business: pre-positioning. Drawing a powerful lesson from digital marketing OG Frank Kern, Brian breaks down how the way you’re framed before an interaction completely changes the outcome. This isn't just theory; it's about transforming every touchpoint—from your Calendly link to your first email—into a powerful experience that pre-sells your value, builds instant authority, and turns cold leads into warm prospects who can't wait to work with you.✨ Why This Matters for YouPre-positioning is the secret to making your sales process feel less like a pitch and more like a collaboration:It stops you from having to prove your competence on every call; your prospects arrive already believing in your expertise.It leverages confirmation bias in your favor, priming people to see the best in you and your services.It differentiates you immediately from competitors who rely on generic, automated booking processes.It allows sales calls to be focused on high-level strategy and connection, not basic fact-finding.It creates a "wow" experience that serves your prospects with massive value before they ever pay you a dime.📝 Key TakeawaysControl the Narrative. Pre-positioning is the art of intentionally shaping someone's perception of you before you ever interact directly. Don't leave their first impression to chance.Your Booking Process is a Marketing Opportunity. Default calendar notifications are a massive missed opportunity. Use that space between booking and the actual call to serve, educate, and build trust.Serve, Don't Sell. By providing value upfront—through videos, case studies, or resource "goodie bags"—you shift the dynamic from a sales pitch to a generous act of service.Onboard Your Universe. Onboarding shouldn't start after someone becomes a client. It begins the moment they enter your world. Create an experience for anyone who schedules a call or sends an email.Human Nature is Your Ally. People naturally look for evidence to support what they already believe (confirmation bias). Give them a positive story to believe in, and they'll help you prove it's true.🚀 Put It Into ActionThis week, conduct a "pre-positioning audit" of your business:Go through the process of booking a call with yourself. What is the experience like? Is it a generic confirmation, or does it begin a relationship?What’s one piece of value you can create and send to a prospect before your next call? This could be a short personal video, a helpful FAQ sheet, or your best case study.Identify the top 3 questions prospects have before talking to you. Brainstorm how you can answer those questions before the call ever happens.🔗 Stay ConnectedSubscribe to the show so you never miss an episodeConnect with Brian on Instagram @imetbrianShare this episode with a fellow entrepreneur who needs to make their sales process more effective and enjoyable
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1457: This AI Expert Says You Can Fire 1/3rd of Your SaaS Tools w/ John Bush
Tired of hearing about AI as a fun toy? In this episode, we get down to business with AI transformation expert John Bush. John demystifies the world of AI, cutting through the hype of "shiny object syndrome" to reveal how entrepreneurs can use these powerful tools for what actually matters: creating operational leverage and driving real revenue. This episode is a masterclass in shifting your mindset from simply prompting AI to deploying it as an active, "agentic" part of your team. John shares his framework for identifying the highest-value AI opportunities in any business, explaining how you can automate complex workflows, reduce your tech stack, and train your team to stay ahead of the curve.💡 What You'll Take Away For YOUR Business🚀 How to replace a third of your expensive tech stack with a single $20 AI subscription by building your own custom tools.💰 The two key areas (operational leverage & revenue) where AI delivers measurable business results instead of just being a distraction.🤖 Why "agentic" AI is a game-changer for automating the messy, real-world business processes that rigid software can't handle.🔎 A proven framework for auditing your business to uncover the hidden gold mines of AI opportunities that will have the biggest impact.📈 How to train your entire team to become "2x employees" and identify the "10x AI champions" who will drive innovation.🛡️ A cybersecurity expert’s take on AI risks—and why not using AI is the biggest threat to your business.🧠 Why you need to stop chasing shiny new tools and instead master one of the two leading AI ecosystems (OpenAI or Claude) to achieve true expertise.📝 About John Bush John Bush is the founder of Wave4, an AI transformation partner that helps businesses get tangible results with AI. With a background as a cybersecurity consultant at KPMG, John brings a unique, enterprise-level perspective to the fast-moving world of AI. He saw the transformative power of AI firsthand and pivoted to help businesses move beyond the hype and implement practical, results-driven solutions. John's expertise lies in combining deep technical knowledge with a business-first approach to create operational leverage and drive revenue for his clients.🎯 John’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Lean into these tools as much as you possibly can... AI is going to be the competitive differentiator of the next decade."📢 Memorable Quotes“Basically, if you have work that you do on your computer now, AI should either be helping you or doing it for you.” – John Bush“The bigger risk is you not using them and your business getting left behind… dominated by an AI-powered competitor at this point.” – John Bush“I say this all the time, this is the worst that they're ever going to be.” – John Bush🔗 Links & ResourcesVisit Wave4’s websiteConnect with John on LinkedInFollow Wave4 on LinkedIn
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1456: How to Clone Your Success: Replicate Your Business Systems Across Any Industry w/ Sean Moriarty
In this masterclass on execution, serial entrepreneur and CEO Sean Moriarty breaks down the no-excuses mindset that took him from a difficult past to building a multi-business empire. Sean reveals the secret to his success across vastly different industries—from construction with Tectum Roofing to tech with WeBookGuides—isn't magic, it's a replicable system built on discipline, data, and service. For any wantrepreneur feeling stuck or any entrepreneur feeling stretched thin, this episode is a powerful blueprint for scaling your vision. You'll learn how to turn personal experience into scalable processes, leverage AI as your greatest learning tool, and build a business (or three) that fuels your life, not consumes it.💡 What You'll Take Away For YOUR Business🚀 How to turn personal struggle and pain points into the fuel for your entrepreneurial fire.⚙️ The universal "business skeleton" you can replicate to scale multiple companies, even in completely different industries and business models.⏰ Why the "I don't have time" excuse is holding you back and how to structure your day like a high-performance CEO who still has time for family.🤖 How to leverage AI as a powerful learning tool to build complex tech platforms and empower your team, even if you’re not a tech expert.🤝 The "hire slow, fire quick" philosophy for building a loyal, high-performing team that can grow and diversify with your company.📈 Why focusing on creating systems around your biggest customer and internal pain points is the fastest path to sustainable scale.💰 How to shift from a "contractor" or "freelancer" mindset to a "business owner" mindset that attracts high-value opportunities and operates professionally.📝 About Sean Moriarty Sean Moriarty is a serial entrepreneur, CEO, and the author of Million Dollar Roofer. He is the founder of Tectum Roofing, a high-revenue construction company; Executive Roof Coach, an educational platform for contractors; and WeBookGuides, a custom-built marketplace connecting fishing guides with clients. Sean specializes in turning real-world experiences into scalable, data-driven systems that drive growth. His unique journey from a challenging past to founding successful companies in construction, education, and tech gives him a powerful, no-excuses perspective on what it truly takes to build an empire through discipline and relentless execution.🎯 Sean’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "The goal is not to design something that works a hundred percent at the beginning. The goal is to design something that you can start to tweak and make work... dive face first."📢 Memorable Quotes “You're not a failure until you quit.” – Sean Moriarty“My goal is not to eliminate people in my company. My goal is to make my estimators, my project managers, my coaches, everybody perform at a better level, a more informative level with less work.” – Sean Moriarty“I could have five thousand dollars or five million in the bank, I still show up with my passion every single day.” – Sean Moriarty🔗 Links & ResourcesVisit The Executive Roof Coach’s websiteVisit WeBookGuides’ websiteConnect with Sean on LinkedInFollow The Executive Roof Coach on LinkedInFollow WeBookGuides on LinkedIn
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1455: Building Software That Lasts (In a World of Quick Fixes) w/ Daniel Veenkamp
Are you tempted by the promise of AI building your business in minutes? In this episode, software engineer and Physie founder Daniel Veenkamp dispels the hype around "vibe coding" and makes a powerful case for building with patience and intention. Daniel shares his journey from a "disgruntled employee" at a personal training platform to creating his own solution, Physie, which reimagines how workouts are programmed, tracked, and shared. This episode is a masterclass in building a sustainable, high-quality product, offering a refreshing perspective on avoiding the "churn and burn" startup mindset and focusing on long-term value. For any wantrepreneur or entrepreneur in the tech space, Daniel’s insights on product development, monetization, and strategic patience are pure gold.💡 What You'll Take Away For YOUR BusinessThe Founder’s Origin Story: How to transform frustrations with your industry’s existing tools into a powerful and innovative business idea.Quality Over Speed: Understand the hidden dangers of AI-generated code, from massive security vulnerabilities to a complete lack of product depth.The Power of "Desirable Difficulty": Learn why embracing the hard work of building your product from the ground up gives you an unbeatable competitive advantage and a deeper understanding of your system.Innovative Monetization: Discover a business model that rewards your power users and creators for growing their business on your platform, rather than punishing them for it.Strategic Patience: Why rejecting the typical tech hype cycle and focusing on slow, intentional growth can lead to a more sustainable and successful company.Building a Moat with Intentionality: Learn how to create a palpable "texture of quality" in your product that users can feel, setting you apart from hastily-built competitors.When to FINALLY Launch: Hear a founder’s thought process on moving from beta to a live product and overcoming the engineering desire for perfection.📝 About Daniel Veenkamp Daniel Veenkamp is a software engineer with over a decade of experience across the finance, medical, and education industries. Now, he's the founder of Physie, a platform that intelligently rethinks workout programming and sharing for athletes and coaches. Daniel’s unique perspective comes from sitting at the intersection of deep technical expertise and obsessive problem-solving. He doesn’t just build software; he studies real-world workflows to create intuitive, scalable systems that solve genuine problems for his users, making him a powerful voice for building products with integrity and long-term vision.🎯 Daniel’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Have patience and resist the urge to vibe code... for something that's going to be lasting and not problematic in the future, just have diligence."📢 Memorable Quotes"No one wants to use my software, right? What they want is something that tracks their workouts and allows them to continue to see progress... So how do I get as out of their way as possible? And that doesn't come from just, you know, let me spawn this thing in three days and see what happens.""There's a level of intentionality that you can feel, it's almost like a texture of the software... I think there's a really palpable level of intentionality that you feel when you use software that's been written well."🔗 Links & ResourcesVisit Physie’s websiteConnect with Daniel on LinkedInFollow Physie on LinkedIn
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1454: How to Turn Your Diverse Career Experience into a Founder's Superpower w/ Connor McCormick
In this episode, Brian sits down with Connor McCormick, the founder and CEO of Percheron AI, a trailblazing company bringing “agentic AI” to the legal industry. Connor shares his journey from a machine learning engineer to an entrepreneur, detailing the pivots and iterations—from AI consulting to micro private equity—that led him to build an AI co-pilot that helps attorneys prepare for litigation faster and more accurately. This episode is a masterclass for any wantrepreneur or entrepreneur looking to break into a traditional industry with a tech solution. Connor pulls back the curtain on how to build trust in a skeptical market, the importance of a rapid "time-to-value" loop, and how to leverage a diverse career path as your greatest entrepreneurial asset.💡 What You'll Take Away For YOUR BusinessHow to use a consulting model to discover and validate a scalable product idea directly with your target customers.Why "agentic AI" is the next frontier, and how building systems with internal checks and balances can overcome major user objections like "hallucinations."The go-to-market strategy for entering a traditional, skeptical industry by focusing on security, privacy, and building trust from day one.How a diverse career across engineering, product, and sales can become your secret weapon as a solo founder, giving you the confidence to learn and execute on any business function.The power of the "fail fast" mentality: why trying multiple business ideas and knowing when to pull the plug is a critical skill for finding the one that works.How to shorten your "time-to-value loop" by getting user feedback as quickly as possible to ensure you're not wasting time building something nobody wants.The Ironman mindset in business: how endurance, iteration, and a willingness to "pound the rock" are essential for entrepreneurial success.📝 About Connor McCormickConnor McCormick is the founder and CEO of Percheron AI, an agentic AI co-pilot that helps attorneys prepare for litigation. With two AI-focused degrees and a decade of experience building real-world AI systems, Connor has a rich background spanning engineering, product, sales, and marketing at companies ranging from seed-stage startups to Fortune 500 enterprises. His journey showcases a relentless drive for learning and iteration, making him the perfect guide for entrepreneurs looking to leverage deep technical expertise to solve real-world problems.🎯 Connor’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Be like water." Connor’s most impactful advice is to remain adaptable and fluid in the face of the countless obstacles you'll encounter in business and life.📢 Memorable Quotes“I've jumped around enough to be confident in my ability to just learn what I need to learn in order to succeed in that domain.” – Connor McCormick“Percheron isn't meant to automate the job of an attorney. It's just to make it go a lot faster because in any given day...six of those hours are just like reading through documents, trying to find a needle in a haystack.” – Connor McCormick"One of the best things you can do to ensure your success is making sure you're keeping that time-to-value loop as short as possible, making sure that you build something and then you get feedback on it as quickly as possible." – Connor McCormick🔗 Links & ResourcesVisit Percheron AI’s websiteConnect with Connor on LinkedInFollow Percheron AI on LinkedIn
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1453: The Future of Startups: Small Teams, AI Agents, and Massive Impact w/ Dylan Hughes
In a world buzzing with AI hype, how do you build a truly valuable, scalable business? Dylan Hughes, a full-stack engineer turned founder, reveals the blueprint with his company, Aestim.ai. He joins the show to break down how he and his two co-founders are building an AI-powered tax compliance platform with the goal of becoming a $10 million+ company. This episode is a masterclass in combining deep industry expertise with cutting-edge AI to create a lean, powerful, and disruptive startup. Dylan provides a refreshingly honest take on what AI is actually good for, how to leverage it for internal processes, and the mindset required to transition from building products to building a business.💡 What You'll Take Away For YOUR BusinessLean Team, Massive Vision: Discover the framework for building a $10 million+ company with a core team of just three experts by leveraging AI as a force multiplier.The AI "Special Sauce": Understand how to use AI for what it's best at—like context loading and classification—to solve niche industry problems that humans can't tackle at scale.Strategic Market Entry: Learn why Astim chose to sell to accounting firms instead of directly to businesses, and how you can apply their logic of finding the best feedback loop for your own startup.Beyond the Hype: Get a technical founder's honest perspective on AI's current limitations and where its true power lies (it's not what you think).The Power of "Vibe Coding": Hear how non-technical founders can contribute to building internal tools and how to know when to experiment versus when to build scalable systems.The Founder's Journey: Learn why the entrepreneurial path is invaluable, even if it doesn't work out, and how the skills you gain make you a more powerful asset in any environment.📝 About Dylan Hughes Dylan Hughes is a full-stack engineer and the founder of Aestim.ai, an AI-powered business personal property tax compliance platform. With a background as a founding engineer at Prefect, a popular open-source workflow orchestration framework, Dylan brings a deep understanding of both high-level software architecture and practical AI application. His unique perspective combines technical mastery with a sharp focus on solving real-world business problems, making him an expert on building lean, AI-first companies designed for massive impact.🎯 Dylan’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Spreadsheets aren't real." This is a reminder that while experiments are necessary, you must recognize the moment a process becomes a core, load-bearing part of your business and invest the time to turn it into a scalable, reliable system.📢 Memorable Quotes"You want to make the least bad decision...the best decision that you have with the information you have at the moment that preserves the most optionality later." – Dylan Hughes"If it doesn't work out, first of all, there's always another opportunity on the horizon. And second, even if you go back to the corporate world, you've learned so much that you've become so much more valuable." – Dylan Hughes"We think of everything as sort of like AI forward...if we were going to hire an additional person, they would essentially have to be coming on to build out an entirely new product in the business." – Dylan Hughes🔗 Links & ResourcesVisit Aestim.ai’s websiteConnect with Dylan on LinkedInFollow Aestim.ai on LinkedIn
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1452: This is 100% TRUE about the Egyptian pyramids! (I promise this has to do with business...)
Ever feel like one piece of criticism, a slow week, or a disappointing result makes you question everything you’re building? In this short but powerful episode, Brian shares a perspective-shifting reminder inspired by something unexpected: even the Egyptian pyramids have one-star reviews. From a simple dentist visit to a deeper realization about feedback, rejection, and progress, this episode reframes how you interpret the ups and downs of entrepreneurship—and why you might actually be further along than you think. ✨ Why This Matters for YouThis episode isn’t about reviews—it’s about perspective: No matter how great you are, you will never please everyone. Negative feedback isn’t a sign you’re failing—it’s proof you’re in the arena. The problems you have today are often the ones you once dreamed of having. Perspective is the difference between quitting and continuing. 📝 Key TakeawaysEven the Best Get Criticized. If one of the Seven Wonders of the World gets one-star reviews, so will your business, your content, and your work.You Can’t Build for Everyone. Trying to avoid criticism is a losing game—focus on serving the people who resonate with you.You’re Living a Past Version of Your Dreams. The opportunities, challenges, and even frustrations you have today are things you once wished for.Feedback Should Inform You—Not Define You. Take what’s useful, ignore what’s not, and keep moving forward.Rejection Is a Sign of Progress. No proposals, no feedback, no comments? That means you’re not even in the game.Perspective Fuels Consistency. When you zoom out and see how far you’ve come, it becomes much easier to keep going.🚀 Put It Into ActionUse this perspective shift in your own journey: The next time you face criticism or rejection, pause and zoom out. Ask yourself: “Would the version of me from a year ago be proud of this moment?” Separate emotional reaction from objective learning. Remind yourself: you’re in the arena—that’s what matters. Challenge yourself: reframe one current frustration into something you once dreamed of. 🔗 Stay Connected Subscribe so you don’t miss upcoming episodes and conversations with incredible entrepreneurs Get a FREE paperback copy of Brian’s book OPERATE! → Email [email protected] to claim yours Connect with Brian on Instagram: @imetbrian Share this episode with someone who needs a reminder to zoom out and keep going
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1451: Stop Being a Generalist... Niching Down for Massive Growth w/ Ryan Dau
Ever feel like your unconventional career path is a liability? In this episode, Ryan Dau proves it's your greatest asset. From the Air Force Academy and Amazon Studios to becoming the "operational optimizer" for financial advisors, Ryan's journey is a masterclass in leveraging diverse experiences. He shares how his time leading teams in different countries and industries gave him a unique lens to solve problems others miss.This episode is packed with value for any entrepreneur feeling overwhelmed by operational chaos or struggling to stand out. Ryan breaks down why "niching down" is the single most powerful strategy for streamlining your business, attracting dream clients, and building a brand that resonates. You'll learn how to transform your operations from a time-suck into a well-oiled machine that supports the life you actually want to live.💡 What You'll Take Away For YOUR Business🚀 How to reframe your "nonlinear" career path as a feature, not a bug, and use it to connect ideas that competitors miss.🎯 Why niching down isn't about limiting your customer pool—it's about streamlining your marketing, operations, and expertise to become an industry authority.🤖 How to leverage technology and AI as a collaborator to build your business faster and more efficiently, especially as a solo founder.🧠 The mindset shift required to reclaim your time and focus on 10x growth activities instead of getting trapped in the day-to-day grind.🤝 Why partnering for your weaknesses is crucial for scaling and how to build a "fractional C-suite" to accelerate growth without the full-time cost.🗓️ How to design your business operations around your ideal life, not the other way around (like one of Ryan's clients who takes six months off a year).📈 The difference between building a business that’s "everything to everyone" (like Walmart) versus a specialized service that commands authority and loyalty.📝 About Ryan DauRyan Dau is an Air Force Academy graduate, a veteran, and the founder of Reframe RIA. He is the operational optimizer for emerging financial advisor firms, helping them transform into scalable, technology-enabled businesses. Drawing from a diverse background that includes product management, software development, and even a stint at Amazon Studios, Ryan brings a unique, cross-functional perspective to solving operational bottlenecks. He is passionate about freeing up entrepreneurs from administrative chaos so they can get back to serving clients and living the life they set out to create.🎯 Ryan’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Be different and lean into those differences."📢 Memorable Quotes“My nonlinear path is actually a feature, not a bug… It gives me the ability to see problems from multiple angles, to borrow solutions from different industries, and really connect ideas that others will miss.” – Ryan Dau“In a service-based business, if you appeal to everyone, you appeal to no one. And I want people to lean into what makes them different.” – Ryan Dau“Once you get a taste of [entrepreneurship], once you see the progress that you can make in such a short time, not with the constraints of an organization, it's tough to go back to.” – Ryan Dau🔗 Links & ResourcesVisit Reframe RIA’s websiteConnect with Ryan on LinkedInFollow Reframe RIA on LinkedInFollow Reframe RIA on YouTube
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1450: The Anti-MVP: Why Thinking Bigger Builds Better Businesses w/ Jabari Pulliam
Tired of juggling a dozen different apps to manage your finances, schedules, and to-do lists? In this episode, we sit down with Jabari Pulliam, a software developer with over 20 years of experience in Silicon Valley, who turned a personal need into a revolutionary platform. Jabari is the founder of Deena, a household management application designed to bring all the complexities of domestic life under one roof. He shares the powerful story of how personal life events, including getting married and the tragic loss of his father, revealed a massive gap in the market for a collaborative, secure, and all-in-one household platform. This episode is a masterclass in building a business from a place of genuine need, challenging the "minimum viable product" mindset, and creating a category of one where you have no competition.💡 What You'll Take Away For YOUR BusinessWhy to Build a Platform, Not Just a Product: Learn Jabari’s strategy for avoiding the "race to the bottom" by creating an integrated platform instead of a single-feature app, making his business defensible and unique from day one.The Anti-MVP Approach: Discover why Jabari believes focusing too much on an MVP can make you think too small and how executing a grander vision from the start can attract users who see the true value.Designing for Collaboration: Get insights into the unique challenges and opportunities of building a product for multiple users (like a family) instead of a single consumer, and how this can become your biggest competitive advantage.Leveraging Your Network for Critical Feedback: How Jabari created his own "customer advisory board" of friends and family to get honest, early-stage feedback that was crucial for refining the user experience.From Developer to Marketer: Hear how a technical founder is navigating the shift from building the product to telling its story and acquiring customers—a journey every entrepreneur must take.📝 About Jabari PulliamJabari Pulliam is a seasoned software developer and the visionary founder of Deena, a comprehensive household management application. With over two decades of experience building scalable systems for major Silicon Valley companies, Jabari brings a wealth of technical expertise to the entrepreneurial world. He was driven to create Deena after realizing that no existing tools could effectively manage the shared financial and logistical complexities of his new marriage. Jabari’s unique perspective as both an expert technologist and an end-user gives him a powerful edge in creating a product that truly works as hard as the people using it.🎯 Jabari’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Understand yourself and understand the value that you want to add to the world... when you have that at the core of what you do and what you build, then the rest doesn't matter. You don't have any competition because you are implementing your path and the value that you can provide to the world."📢 Memorable Quotes"I feel that focusing too much on an MVP makes you often think too small... I wanted to focus on Deena as a Household platform." – Jabari Pulliam"If you just build a personal finance app and release it, then you're competing against every other personal finance app... it becomes a race to the bottom." – Jabari Pulliam🔗 Links & ResourcesVisit Deena’s websiteConnect with Jabari on LinkedInFollow Deena on LinkedInFollow Deena on Instagram
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1449: How a Hollywood Editor Cracked the Code to Getting Endless Clients w/ Drew Dorenfest
Tired of the marketing hamster wheel and the dreaded "feast or famine" cycle? Drew Dorenfest, a former Hollywood video editor for brands like Netflix and Apple, faced the exact same problem. After burning out on social media, he discovered a powerful, automated system to attract clients consistently. In this episode, Drew demystifies the marketing tactics that actually move the needle—without requiring you to post online 24/7. He breaks down complex topics like SEO, reputation management, and automation into simple, actionable steps. This episode is a must-listen for any entrepreneur who wants to stop chasing clients and start building a reliable system that brings them directly to you.💡 What You'll Take Away For YOUR BusinessHow to Escape the "Feast or Famine" Cycle: Learn the marketing shift Drew made to build a sustainable flow of clients after social media burnout.The Power of Evergreen Platforms: Discover why platforms like Pinterest and YouTube can drive more long-term traffic than Instagram and TikTok, and how to leverage them.SEO Made Simple: Understand the crucial difference between on-page and off-page SEO and the three things your website MUST have for Google to notice you.The 5-Star Review Automation Secret: Learn how to set up a simple, automated system that consistently brings in positive customer reviews and builds social proof.Competing with the Big Guys (and Winning): Find out how local SEO and reputation management can give your small business a massive competitive edge.The "Unreasonable Hospitality" Mindset: Learn why going above and beyond for your customers is the ultimate strategy for creating loyal, repeat clients.📝 About Drew DorenfestDrew Dorenfest is a marketing expert who cut his teeth as a video editor for global giants like Netflix, Apple, and The NFL. After transitioning from freelance work to running his own LLC, he experienced the entrepreneur's classic struggle: how to get clients consistently. Refusing to succumb to social media burnout, he mastered SEO and automation for his own business. Now, through his company Client Magnet CRM, Drew makes these powerful, enterprise-level marketing strategies accessible and affordable for fellow small business owners, helping them attract more leads, book more clients, and sell more products.🎯 Drew’s BEST Piece of Advice for Wantrepreneurs and EntrepreneursInspired by the book Unreasonable Hospitality, Drew’s best advice is to build your business around going above and beyond for every single customer. Make it your mission to solve their problems, exceed their expectations, and make their experience seamless.📢 Memorable Quotes"You have to have the right text that explains very clearly who you are, what you do, and where you do it. Those are like the three core things for Google to understand your business." – Drew Dorenfest"I'm always just going above and beyond... that makes clients so happy and then they come back to you. So that's really like how you get recurring business." – Drew Dorenfest🔗 Links & ResourcesVisit Client Magnet CRM’s websiteConnect with Drew on LinkedInFollow Client Magnet CRM on LinkedInFollow Client Magnet CRM on FacebookFollow Client Magnet CRM on Instagram
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1448: The People-First Strategy That Turns Vision Into Reality w/ Robert Carmona
Ever feel like your grand vision is stuck on the drawing board? This episode is your roadmap to closing the gap between brilliant ideas and real-world execution. We're joined by Robert Carmona, a strategic leader who has guided nearly a billion dollars in complex projects by mastering the art of turning vision into reality. Robert shares his incredible journey from a top public sector executive to a purpose-driven entrepreneur, revealing how he built a "people-first" strategy firm, the Carmona Collective. This episode is packed with invaluable lessons on leadership, intentional growth, and how to build a business that not only succeeds but also makes a meaningful impact in the world.💡 What You'll Take Away For YOUR Business🚀 The "People-First" Framework: Why starting with your internal team's needs is the fastest way to achieve external success and execute your vision.💰 A New Model for Social Impact: How to structure your for-profit business to sustainably fund a non-profit mission you’re passionate about.📈 From Static Plan to Dynamic Dashboard: Learn to create actionable, living strategy documents that your team can use daily, ensuring you hit your targets.🤝 The Power of Intentional Growth: Discover why focusing on deep relationships with a few clients can be a more powerful growth strategy than chasing volume.🗣️ Master the Art of Storytelling: How to translate complex data and metrics into a compelling narrative that wins support from stakeholders, investors, and customers.💪 The “Flex, Adapt, Overcome” Mindset: How to build resilience into your business operations and stay on track even when things go sideways.📝 About Robert CarmonaRobert Carmona is a strategic leader and executive advisor with over two decades of experience leading complex, large-scale initiatives. After a celebrated career in the public sector where he helped guide nearly one billion dollars in capital projects, he made the leap to entrepreneurship. He is the founder of the Carmona Collective, a people-first strategy and leadership firm that helps organizations turn vision into real, executable progress. Driven by a deep personal mission, he also serves as the Executive Director of the Carmona Foundation, which supports foster care families—a cause funded and supported by his business.🎯 Robert’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"If you start from being about the people, I think it's going to lead to big things."📢 Memorable Quotes“If we can't take care of our employees in-house and see what their vision is and what they're struggling with... it doesn't matter what we want to do for the community. We're not going to get there.” – Robert Carmona“We'd rather have 20 clients that we get to form a deep connection with than have 10,000 that is just more transactional.” – Robert Carmona“My dad grew into me at a very young age: flex, adapt, and overcome. Those are the three things that I've always kind of carried into business.” – Robert Carmona🔗 Links & ResourcesVisit Carmona Collective’s websiteConnect with Robert on LinkedInFollow Carmona Collective on LinkedIn
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ABOUT THIS SHOW
Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com.Our show is made possible by the financial, time, and knowledge contributions of our amazing guests. Together with the Wantrepreneur to Entrepreneur host and team, our guests be
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