Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners

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Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners

We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LIFE. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners and know you all will keep on Hooking Up With Us. The road less traveled is never easy but it deserves to be traveled, nevertheless. We invite you all on this entrepreneurial journey with us as we work to hopefully leave a Legacy Greater Than Us!!!!

  1. 197

    High School Graduation Conversations- The College of Your Choice

    ***** A simple download helps keep us going. Download our show today!!!*****Choosing a college involves evaluating academic programs, total cost (Episode 202), location, campus culture, and career services to ensure a good fit. Key factors include assessing if the school offers your major, checking graduation rates, evaluating safety, and finding a campus environment where you can thrive. Tune into this episode to see what may help soon-to-be high school graduates decide which college or university is for them. Here are some links to relevant episodes below!!!Episode 202:https://podcasts.apple.com/us/podcast/high-school-graduation-conversations-the-financial/id1633583105?i=1000766380706Episode 183:https://podcasts.apple.com/us/podcast/understanding-the-unmet-need-of-college/id1633583105?i=1000741633887Episode 146:https://podcasts.apple.com/us/podcast/the-legacy-i-leave-will-be-greater-than-me-part-2/id1633583105?i=1000700864384

  2. 196

    High School Graduation Conversations- The Financial Understanding of Going to College

    ***** Download the BEST Small Business Podcast TODAY*****Every year, families of students graduating from high school and their families decide if going to college is the next step in their lives. In this day and time, we have stark reminders that this was not always the case for minorities. The battle over education possibly pre-dates any recording known to man because once "knowledge" was defined, the struggle for "power" soon followed. Tune in for a candid conversation about the money part of going to college.Also, check these other episodes as well:Episode 182: Using Home Equity to Finance Kids College Educationshttps://media.rss.com/watch4thehook/feed.xmlEpisode 183: Understanding the Unmet Need of Collegehttps://media.rss.com/watch4thehook/feed.xml

  3. 195

    Financial Institutions Hidden Backdoor Policies

    *****Download this podcast today and open yourself up to a different way of thinking*****There are slogans like "banking made simple, what is in your wallet, or trust us, and we will help you". But what happens when those avenues are not there to help you? Financial institutions have good ways of doing business and bad ways of not doing business for certain people. These backdoor policies are methods banks use to circumvent standard regulations or controls. These policies can involve hidden fees or charges not disclosed to the customers. Banks may use complex financial instruments to obscure risk levels. They have also been shown to be determined by several factors, including race, sex, and ethnicity. This leads to ethical concerns and potential legal repercussions. Tune into this episode and listen to see how to protect yourself and your business if you need to.

  4. 194

    200th Episode of the Watch4thehook Business & Entrepreneur Podcast

    *****Download our latest podcast episode today*****Thank you all for Hooking Up With Us for 200 podcast episodes. We know most podcasts don't make it past episode 10, and we are eternally grateful for you all. We will recap some of our favorite podcast episodes and topics, and we want you all to ride down memory lane with us. Tune in and Watch4thehook as always.#smallbusinesspodcasting #episode200 #milestoneepisode #smallbusinessowners #businessowners #helpingothers #skininthegame

  5. 193

    Premiumization Went Out the Window with High Inflation Prices

    ***** Our CTA is just got to your favorite podcast player and download this podcast today*****Back in 2023, on Episode 39: Understanding Premiumization, we talked about how sometimes doing more for your brand can help it stand out. The caveat to doing more for your business is that you may have to spend more on your business, and that can be a problem. Premiumization did not uniformly decline as inflation rose; rather, it shifted from a broad-based trend to a more selective one, with consumers becoming more discerning about which products they deem worthy of a higher price tag. While some categories saw a pullback, many premium products remained resilient as customers opted for "affordable luxuries" or traded down in other areas to justify spending on higher-quality items.Tune in to see you dial it back, stay the same, or went bigger during these harder economic times.

  6. 192

    2025 Tax Year Filings and Is There Any Help for Small Businesses

    ***** A Simple Download Click Goes A Long Way to Support Our Small Business Podcast*****Small business owners can expect enhanced digital tools, improved service, and continued tax relief from the IRS this Season. We would love to know who is there to help small businesses in the IRS with how they have gutted the Federal job sector since the beginning of 2025.Every year, business tax filing criteria keep changing, and the tax deductions for small businesses get smaller and smaller year after year. They will say the "One Big Beautiful Bill Act (OBBBA) helps small businesses, but in actuality, it helps the Big/Large Business owners more than anything. Tune into this episode and see if you and your businesses are being helped or hindered this year.#2025businesstaxes #filingtaxes #businesstaxes #personaltaxes #taxfilings

  7. 191

    Cost of WAR and Other Economic Impacts

    *****We need your support. Download this podcast today!!!!*****The economic impacts of WAR are overwhelmingly negative, characterized by significant long-term Gross Domestic Product (GDP) losses, massive destruction of capital, increased public debt, and persistently high inflation!!!While short-term gains can occur in specific sectors (like Defense) due to increased government spending- sometimes termed "military Keynesianism"- these gains are temporary, localized, and are usually outweighed by the disruption of civil production and the destruction of infrastructure. Tune in to this episode to hear how bad WAR is for Small Business Owners!!!

  8. 190

    2025 DEI, 2026 WAR: What is the Next Big Issue Small Businesses will Face Next?

    *****Download This Podcast Today and Let Us Know What You Think*****Last year, the U.S. economy was gutted due to the government's directed attacks on D.E.I. initiatives and jobs associated with those programs. This year, it is WAR that not many constituents deem necessary or beneficial for us as a country. A WAR with Iran primarily impacts small business owners through rising energy and shipping costs, increased supply chain disruptions, and reduced consumer spending due to economic uncertainty. Increased fuel prices and logistical issues from regional instability, particularly in the Middle East, can significantly raise operational expenses, forcing businesses to choose between absorbing costs or raising prices. Tune into this episode and listen to our concerns.

  9. 189

    A.I.- The Practical Mixed with the Actual for Small Business Owners

    *****Download this podcast on your favorite podcast player today*****A.I. can be your friend or foe. It can help or hinder your business, but your own understanding of A.I. will play heavily on how effects your business. A.I. can help you fake it to you make it, or it can seal your fate when it comes time for you to put up or shut up. Not a lot of fluff in this episode description, pull up this episode and listen to what is going on.#A.I. #A.I.forbusiness #customersupport #customerservice #businessstrategy #socialmedia #socialmediamarkerting

  10. 188

    State of the Union as it Pertains to Your Business

    *****Download the Best Small Business Podcast Today*****Big business was all over the tongue of the Orange Tyrant last night, but he never mentioned the backbone of the American economy, the Small Businesses. Q1 2026 Small Business Report states 41% of small business owners cite inflation as their top concern. Yet tariffs and their implementation on countries where we had a 0% for 0% tariff swap still go unaddressed. What that meant was that countries with which we had good standing, we had a free trade market with, which kept unnecessary taxes and fees from being passed down to consumers who were purchasing said products. Tune in to this episode and see what is possibly the state of the union of your business.

  11. 187

    2025 Small Business Progress Report Was an Interesting Find

    ***** Download the Best Small Business Podcast Today on Your Favorite Podcast Player*****In 2025, while Black-owned businesses continued to face capital access challenges, they contributed over $207 billion to the U.S. economy. SBA loan approvals for Black-owned businesses rose to 6.5% by mid-2025, though in the 2024 fiscal year, they received $1.4 billion in SBA-backed loans, representing only 7.2% of total approvals. Tune in today to hear how small businesses fared in 2025.#businesscapital #makingmoney #SBAloans #smallbusinessassociation #projections

  12. 186

    Black Culture Seemed M.I.A. During Super Bowl 60 Commercial Ads

    ***** Download Our Small Business Podcast Today*****I may be off base, but I feel like the Super Bowl 60 commercial felt very mayonnaise in content. lol Maybe for the umpteenth year, I just was unimpressed by so many commercials, I may have just zoned out while some of the better ones were playing. This black history month feels like a war of attrition to keep telling our stories, telling the true history of this country because without black history, there is no American history. Shout to Bad Bunny for giving the world a history lesson in Spanish!!!!America is also a Spanish name too. lol#commericaladvertising #paidadvertising #history #blackhistory #Americanhistory #halftimeshow #superbowl

  13. 185

    Black Businesses Need More of a Push than Just for Black History Month

    *****Download this podcast on your favorite podcast player today*****Supporting Black-owned businesses year-round, rather than limiting focus to Black History Month or Black Business Month (August). Look who just found out there is a Black Business Month. While February serves as a moment of awareness, the systemic disparities in capital access, funding, and growth opportunities persist throughout the year, with many Black-owned companies operating under high-pressure, low-margin conditions. Tune in to this episode to see why supporting a black-owned business only in February is setting them up to be out of business before you know it. #blackhistorymonth #blackdollar #buyingblack #shoppingblack #spendingblack #consumerism #blackculture #support #customerservice #shopping #ecommerce #onlineshopping

  14. 184

    Do You Run Your Business Like You Run Your Household-Part 2

    *****Download and subscribe to this small business podcast today*****Technical difficulties turned this into a 2-part episode. A business requires conditional, merit-based, and performance-driven management. A household is often based on unconditional support. You cannot treat employees like family members who cannot be fired, or it will create a toxic, unproductive environment.Roles in the household are often fluid, whereas business roles require strict accountability and defined responsibilities. Tune into this episode for the conclusion of " Do You Run Your Business Like You Run Your Household? " #businessroles #respsonsibilites #environment #familyinbusiness #smallbusiness #accountability #makingmoney

  15. 183

    Do You Run Your Business Like You Run Your Household-Part 1

    *****Tell Someone About Our Podcast Today*****Running a business like a household can provide structure, but it is generally advisable to treat them as distinct entities to ensure professionalism, financial, and emotional success. While applying household principles like budgeting and communication can improve efficiency, applying a business-style, unconditional "family" culture to a company can create toxic boundaries, reduce performance, and hinder necessary decisions like firing employees. Tune into this episode to see if running your business like you run your household is the right thing to do. #communication #businessmindset #suceesfulbusiness #mybusiness #businessmentality #rolesandreposibilities #makingmoney #businessbudget #householdbudget #financialplanning

  16. 182

    Federal Reserve Rates Mean More than You Think for Small Businesses

    *****Follow, Download, or Subscribe Today*****The Federal Reserve's Interest Rate impacts the value of the dollar. Dropping the Red rate lowers borrowing costs for small businesses, making loans (access to capital), lines of credit, and credit cards cheaper, freeing up cash for expansion, equipment, or operations, while boosting consumer spending by making mortgages and credit more affordable, leading to increased sales and potential hiring, through businesses must watch for increased competition and potential long term inflation, tune into this episode to see how the Fed dropping the rates twice in March of 2020 is affecting us in 2026!!!#FederalReserves #FedRate #inflation #interestrates #moneymatters #Trilliondollareconomy #economicboom #economicdpression #highinterst #lenders #borrowers #inflationrate

  17. 181

    Being Steadfast and Quiet Doesn't Mean You are Not Holding People Accountable

    ***** Download the best small business podcast on Apple Podcast Player today*****In a business setting, accountability is about ensuring tasks are completed, standards are met, and individuals take ownership of their work and its outcomes. This can be achieved through various communication styles and management approaches, beyond just overt, loud confrontation. Could you tune into this episode and see if your kindness is being taken for a weakness? #accountability #deadlines #meetingstandards #businessstandards #completion #success #positivecommunication

  18. 180

    Navigating Vendor Networking to Help Improve Your Business

    ***** Help Our Podcast Grow By Downloading Our Podcast Today*****For small real estate owners in 2026, vendor networking can be a crucial area for improving your business. Local meetups, establishing industry connections, and focusing on digital platforms are key areas to focus on for the upcoming year. Engaging with other investors and service providers for networking purposes could be one avenue to explore in the future. Tune into this episode to see if establishing or expanding your vendor network in 2026 is a good idea.

  19. 179

    2025: The Year that Blew Up in Your Hand

    ***** Subscribe today to our podcast on your favorite podcast player*****2025 was marked by significant political upheaval globally and in the U.S., intensifying conflicts and a rapid advancement of artificial intelligence. Long story short, it has been a very long year for small business owners. A year of business getting the short end of the stick in more ways than one. The road to success became a lot bumpier, harder, and some businesses bowed out gracefully. Lots of things went wrong in 2025, and the word for 2026 is COMPLETION!!! #newyear #resolutions #2026 #entrepreneur #success #investment #goals #newgoals #mindset #businesssavvy

  20. 178

    Podfade Doesn't Have to be in Your Reality

    ***** We Need Your Support by Downloading This Podcast Today*****Podcast fade, or podfade, refers to when a podcast stops producing new episodes, usually due to the creator losing steam from understanding the work, losing interest, or getting overwhelmed by consistency. It's a common challenge where initial enthusiasm wanes, leaving listeners hanging without closure, but it can be avoided by batch recording, choosing a passionate topic, and planning strategically. Tune into this episode and see if you as a podcaster are running out of steam.#podfade #podcastfade # stoppodcasting #tiredpodcaster #notmakingwaves #talkingtoyourself #nonewlisteners #noonelistening #monetization #brokepodcaster

  21. 177

    Understanding the Unmet Need of College

    *****Download the Best Small Business Podcast Today*****The Unmet need of college primarily refers to a financial gap: the difference between the total cost of attendance and a student's available financial resources, including grants, scholarships, and their expected family contribution. This financial barrier is widespread and has significant consequences for student access, persistence, and overall well-being. Tune in to this episode and see if you are in the unmet need category for your child's college education.#unmetneed #financialaid #pellgrants #COA #SAI #FAFSA #governmentassistance #loans #studentloans #FannieMae #debt

  22. 176

    Using Home Equity to Finance Kids College Educations

    *****Please Help Grow Our Podcast By Downloading Just 1 Episode Today*****Home equity loan is a second mortgage that provides a lump sum of cash upfront with a fixed interest rate and a set repayment schedule. Using home equity to finance a child's college education is an option that provides access to potentially lower interest rates and larger borrowing amounts compared to other loan types, but also carries the significant risk of losing your home if you default on payments. Your home can be used as collateral, but that is just a reassurance to the lender you are really reliable to pay the loan back. Tune in to this episode and see if you as a parent may need to use your home or business as a way to help pay for college.#secondmortgage #collegetuition #loan #collegeeducation #fees #tuitionfees #loanpayments #repayments #moneymatters #interest #borrowingmoney

  23. 175

    Black Friday Could Leave Your Business Feeling Black and Blue

    *****Downloading This Podcast Helps Us Out Greatly*****Black Friday is a major opportunity for businesses to increase sales, and find new customers. Small businesses can boost profits by using strategies like creating exclusive deals, bundling products, and leveraging the increased customer demand to build customer relationships. However, they can face challenges of competing with larger retailers on price and marketing, which they can address through smart planning and by highlighting unique advantages. Sometimes companies will project next year's sales projections on what may or may not have transpired during the Black Friday Holiday Shopping time. Tune in and see if the data math is mathing when projecting if Q1 of 2026 will be good or bad based on Q4 of 2025.#BlackFriday #holidayshopping #Q4 #smallbusiness #makingsales #salesprojections #sales #selling #data

  24. 174

    Being Thankful When Your Thankfulness Has Been Tested in Tough Times

    *****Download, Download, Download This Podcast Today*****Sometimes it is hard to be happy when sadness and despair have been at the forefront. The saying, "you laugh to keep from crying," might come to mind as well. Life you live as a business owner is a war of attrition sometimes. Yet, we all know this is what we signed up for. We take on the good with the bad, and sometimes a lot worse. Still we have to find a way to be thankful for where we are and what we have overcome. Sometimes we understand we have done all we can, and sometimes that does not guarantee the happy ending we are looking for. Tune in to this latest episode to see if you have the thankfulness inside of you that you are looking for. #thankful #thanksgiving #happiness #love #understanding #businessowner

  25. 173

    Mental Warfare of Being a Business Owner

    ****** Download, Download, Download an episode today is all we ask.*****The mental warfare of being a business owner involves significant psychological pressure stemming from chronic stress, financial instability, social isolation, and the fusion of personal identity with business success. This unique set of challenges puts entrepreneurs at a significantly higher risk for mental health conditions compared to the general population. #mentalhealth #pressure #issues #financialproblems #entrpreneurs #fusion #healthconditions #mentalwarfare #soicalissues

  26. 172

    Business Flows Better When We are All On One Accord

    ***** Subscribing to Our Podcast Is A Great Way To Support Us*****A business getting on "one accord" is great way to achieving complete agreement and unity. It helps your business establish clear communication, create a formal written agreement outlining roles and responsibilities. Also a business can implement a strategic plan to align everyone's efforts towards common goals. This includes defining contributions, handling disagreements, and setting a shared vision, even if the most formal agreement is just memorandum of understanding. #oneaccord #achievement #resolutions #disagreements #align #agreements #planning #strategy #communication

  27. 171

    Is the Federal Government Truly Supporting Small Businesses

    *****Our Call To Action is Download this podcast today*****Small businesses have generated over 64% of new jobs in America in the last 15 years. Yet small businesses continue to struggle even with the support of the Federal Government. Small businesses are job creators for a lot of middle-class Americans but in 2025 we have seen the middle class Americans take a real deep hit as far a job losses this year. Plenty of people have been asking is the federal government doing enough to support small businesses? Tune into this episode and find out our opinion on the matter.#Smallbusinessloans #smallbusinessassociation #emergencyloans ##SBAloans #Disasterloans #federalcontracts #middleclass #employers #smallbusinesssupport

  28. 170

    You Keep Your Problems in the Community but You Spend Your Dollars Elsewhere

    ***** A Download is ONE of the Best Ways to Support This Small Business Podcast*****Community support over consumerism. Rather than us buying from us to solve small business financial support issues, we will just talk about how the black dollar still leaves our community without making an impact to help us. Some of the tone deaf responses can be, "I bought from them once a few years ago, I supported them once last year", or etc. The best way to support a for profit small business is to continually spend money with them!!! If we would be totally honest with ourselves, how much of our paycheck to we spend with businesses that look like us??? The truth is we...... the truth is in the episode. Download this podcast and listen to the real unfiltered truth....#smallblackbusinesses #financialsupport #buyproducts #leavecustomerreviews #spreadtheword #spendmoney #tellsomeone #bearepeatcustomer #buyagain

  29. 169

    Understanding Choosing the Right Business Partner is Risky Business

    ***** Tap In Today With the Fastest Growing Small Business Podcast Today*****Choosing the wrong business partner is highly risky and can lead to serious financial, legal, and reputational damage to a business. Beyond a basic misalignment of goals, a bad business partnership can lead to crippling disagreements, a toxic work environment, and even legal action. Tune in to this episode to see how you may need a business partner, and better yet how you need the right business partner to be in business. #riskybusiness #businesspartners #makingbusinessmoves #businesssavvy #startingabusiness #businessmoves #understandingbusiness #research #knowledge

  30. 168

    Whose Business Model are You Following

    *****Hook Up With Us on Your Favorite Podcast Player Today*****A business model is a company's profit making plan. There actually is no fool proof way for any business to make money. There are lots of business plans and business models to choose from as learning mechanisms for a business to grow. Sometimes a business can be successful because of the problem they are trying to solve, or just because they have a large established customer base. But there has been this underlying issue of people wanting to become business owners because of what they see on television. Scripted reality shows mislead viewers about becoming business owners by simply oversimplifying the process, creating fake drama, and presenting an unrealistic path to success. This heavily edited format obscures the true complexities of entrepreneurship, making it appear deceptively fast, easy, and glamourous. Just tune in to this episode to hear some of the real realities of being a business owner.#scriptedreality #falsenarratives #fakeresults #easy #beinginbusiness #businessmoves #savvybusinessowner #haters #fakebusinesses #failedbusinesses #badbusiness #businessplans #businessmodel

  31. 167

    Hanging Up Our Sleeves- The Sunsetting of the Watch4TheHook Apparel Brand

    *****Follow Us On Your Favorite Podcast Player Today*****As they say, all good things must come to an end. We first and foremost want to thank everyone who has been Hooking Up With Us the past almost six years. You all have made this a business venture so unforgettable and fun to say the least. We will be sunsetting the Watch4TheHook Apparel Brand effective December 31, 2025. Honestly I never thought back in 2014 or 2015 when I was trying to enlighten those in my community of the fuck shit that was going on and possibly affecting our community, that it would turn into a full blown small business. We want to once again say thank you all from the bottom of our hearts.The podcast is not going anywhere, so yawl can still tune into to hear us every Watch4theHook Wednesday. We are just switching lanes because our real estate ventures are requiring more of our time and we have to give the more lucrative business the attention and demands that it is requiring. Just be on the lookout for some sales and great customer discounts as we want to say thank you all for Hooking Up With Us!!!!#sunsetting #changinglanes #businessmindset #businessstrategy #businessmoves #realestate #land #apartments #commercialproperty #propertymanager #renters #lease #mortgage #commercialloans #lenders

  32. 166

    The Future of Small Businesses in America Looks Bleak

    *****It has been rough to say the least for small businesses in America lately, and does the future look any better? The future holds a mixed landscape of significant Hooks and somewhat promising opportunities. While persistent economic pressures are concerning, many entrepreneurs remain optimistic and are adapting to the ever changing landscape entrepreneurs must navigate. Tune into this episode and listen to what small entrepreneurs maybe facing in the months and years to come. #bleak #outlook #entrpreneurs #future #smallbusinesses #progress #partnerships #monopoly #smallbusinesshelp #smallbusinessgrowth #marketing #smallbusinessmarketing #socialmediamanagment #smallbusinesssupporter #smallbiztips

  33. 165

    Are You Trying to Prove the Haters Wrong or Are You Trying to Save Your Business

    *****Please subscribe to this podcast on your favorite podcast player*****We all know as business owners the ultimate goal is to have a successful business. Proving "haters" wrong is often a distraction from the core objective. You should try to save your business and prove your supporters right, not the haters. Focusing on the people who matter, like customers, team members, and investors, provides the support and resources needed for success. Channeling any negative energy from "haters" into motivation to achieve your goals is a valid strategy, but the primary focus should remain on the survival and growth of the business and the well-being of those who believe in you. Tune into this episode and see if you are making the mistake of spending your energy proving haters wrong, than proving your supporters right. #haters #supporters #businessgrowth #positivefeedback #businessgrowth #businessmindset #growth #providingaservice #egocheck #positivevibe #positiveenergy

  34. 164

    Beyond the Point of Sale (POS)- How AI is Changing How Customer Interaction Happens

    *****Please subscribe to this podcast by using your favorite podcast player today*****Job displacement is not a fake thing right now. Increasing risk of displacement as self-checkout and automated payment technologies become more common in workplaces. The most successful businesses will augment human skills, emphasizing valuable traits like negotiation, empathy, and strategic thinking that AI can't replace. A major driver of this change is the ability of technology to cut labor costs. Tune in to this episode to see if technology is hurting the customers interaction with human employees of certain companies.#laborforce #laborcosts #labor #customer #customerexperience #customerservice #AI #selfserve #selfcheckout #workforce #kiosks #POS #checkout

  35. 163

    How the Rich Use Other People's Money (OPM) to Stay Rich

    *****Download, Follow, and Please Tell A Friend About Our Podcast*****There are systems in place where potential business owner's can hopefully gain an access to capital. Using Other People's Money (OPM) is a financial strategy that allows business owners to leverage outside lender's capital to pursue investments or opportunities that ither wise would be unavailable to them. OPM, when properly leverage can accelerate the path to generational wealth, access to purchase generational assets, and build wealth in this country. But as any gamble, there is a down side to this based on the potential risks and requires careful management. Tune into this episode to see how you can make yourself, or your business more appealing to gain access to OPM!!!!!!#OPM #accesstocapital #lenders #loans #businessloans #businesscredit #businesscapital #businessmindset #podcastveterans3

  36. 162

    Networking That Is Not Working- A Discussion on Networking Events That May Be Missing the Mark With Their audience

    *****Please Subscribe to Our Podcast On Your Favorite Podcast Player*****Some people are extroverts and some people are introverts, and then those people can become business owners. One of the most "helpful ways" to meet more like minded individuals is attending networking events that appeal to what you might be doing as a business owner, or becoming a business owner. These gatherings may provide tangible tips for attendees, and offer organizations a blueprint for designing events that foster authentic engagement.All that sounds great, but what happens to attendees who come back from these events unfulfilled, unenthused, and pondering did they just waste their time and possibly money. There are times where events try to be a "catch all' event to get a bigger turnout, but a lot of the time some attendees felt left out of getting some value added to them from the event, Tune into this episode to see how you as a business owner can help determine before what networking events may be for you, and what may not be for you.#networking #eventplanning #attendingevents #marketing #planingevents #payingforservices #eventpricing #freeevents #crowdparticipation #turnout #crowd #venue

  37. 161

    Black Culture- A Status Update

    ***** Download and Follow Today On Your Favorite Podcast Player*****PSA This Episode May Trigger Some Strong Responses!!!Black culture and small businesses have a long, intertwined history rooted in resilience, community building, and economic empowerment in the face of systemic barriers. From historical hubs like Black Wall Street to the rise of modern entrepreneurs (like ourselves), Black owned businesses have served as pillars of social and economic life within the Black community, though they still face persistent challenges. In this episode we hit at the "Status" of the Black Culture. We brag about being a multitrillion dollar buying system, but where does that consumerism get us as far as being business owners. Why are so many of us still getting it out of the mud if we have a trillion dollars that says otherwise?#blackculture #blackspending #blackculture #macroeconmics #integration #spendingpower #consumer #producer #ownership #influencer #makingmoney #spendingmoney #makingmoney

  38. 160

    An Uncomfortable Conversation About Being A Business Owner- Would We Choose Entrepreneurship Again

    *****Please Follow Us On All Social Media Platforms*****This podcast episode takes a candid look at the question many business owners ponder: if you could go back in time, knowing all the triumphs and trials, would you choose the path of entrepreneurship again? We delve into the raw experiences of seasoned business owners, exploring the highs and lows of our entrepreneurial journey.This episode aims to provide an unfiltered look into the realities of business ownership, equipping listeners with valuable insights to navigate their won entrepreneurial paths, whether they are just starting or are well into their journey. Ultimately, it challenges business owners to reflect on their choices and appreciate the complex, yet often fulfilling, adventure that is entrepreneurship. #businessowner #entrepreneur #onlinebusiness #ecommercebusiness #digitalmarketing #businessideas #businessdecisions #businesssavvy #businessmindset #goingintobusiness #ownership

  39. 159

    Prioritize to Thrive- Stop Spinning Your Wheels and Causing Yourself Headaches

    ***** Subscribe and Follow us on TikTok, Instagram, YouTube, and Facebook*****Successful businesses do not appear overnight. Many are not the same business that was created by the business owners. There are many ways that a business can be stagnant and become very difficult to manage for business owners. This where the REs come into play: reprioritize, refocus, reevaluate, regroup, recoup, and the list goes on and on. Sometimes taking a step back to view your surroundings differently can help you move forward possibly in a different direction. Tune in to this episode to hear about how changing course in business is not a bad thing at all.#regroup #rework #reevaluate #refoucs #redo #prioritize #focus #recoup #worksmarter #smartbusinesspractices

  40. 158

    Price Point or Prejudice- An In Depth Discussion About Black Owned Business Pricing

    ***** Please Follow Us On Your Favorite Podcast Player Now!!! Spotify, IHeart, Apple, and Hayti!!!*****Black-owned businesses often struggle due to economic challenges, a limited customer base, and systemic discrimination that hindered competition and access to resources. Hell let's be honest, 2025 has not done much of shit to help small businesses whether black owned or not progress any further as we can tell. There are so many studies, and reports that show how fast the Black Dollar leaves its community and never returns. Yet even with the boom of minority businesses during the Covid-19 outbreak, we seem to be reverted back to the norm. A large number of those businesses have folded and lots of promises made for a better distribution of support has been taken back. Yet, the larger companies can still throw pennies at the Black community and we gobble them up and thank Massa for the scraps!!!! We still question our own people, ideas, and products but believe it is raining while they urinate on our legs!!! Please tune in to this fiery discussion about why white ice is colder in your black kitchen... #BuyBlack #Community #PriceofProgress #BlackOwnedBusinessPricing #BlackBusinessMatters #CommunityOverCapital #SupportBlackBusiness #ProductPricing #PricingStrategy #OnlineMarketing #BusinessTips

  41. 157

    Pay Attention and Don't Let A.I. Fool You

    *****Subscribe to this podcast on your favorite podcast player today.*****Artificial Intelligence aka A.I. has been around in some form or fashion since the 1950s. Even upon further research the thoughts of thinking machines can go back to the 1940s. So we have about 70 years of thoughts, ideas, research, trials, and implementation of what A.I. stands before us today. A.I. is everywhere from the tv, laptop, phone, manufacturing, grocery stores, etc. Unless you are completely cut off from modern society, A.I. has an imprint on your life. The issue is now, does A.I. control your life? Does A.I. influence how you think, dress, interpret information, etc. There is so much A.I. generated material it maybe getting hard to figured out what is an illusion and what is reality. Tune in to this episode to see if A.I. is pulling the wool over your eyes per say.#artificalintelligence #A.I. #fakenews #notreal #illusions #influence #societynorms #tv #laptops #electricaldevices #interpretation

  42. 156

    High Inflation Erodes Small Businesses

    ***** Subscribe to this podcast on your favorite podcast player today*****Inflation is a sustained increase in the general price level of goods, and services in an economy, that significantly impacts various aspects of the economy. While moderate inflation can be a sign of a healthy, growing economy. High inflation can erode purchasing power, distort economic signals, and potentially lead to slower economic growth or even recession. As prices rise, the same amount of money buys fewer goods and services, reducing the real value of income and savings. Understanding the causes and consequences of inflation is crucial for business owners, and individuals to make informed decisions. Tune in to this episode to see how you or your business can navigate this economic landscape effectively. #businesspodcast #inflation #highinflation #smallbusiness #businessadvice #entrepreneurlife #blackpodcasters #marketing #advertising #inspiration #businessstrategy #businessmoves

  43. 155

    Understanding Mathematics Can Be the Saving Grace for Your Business

    ***** Tap In To The Best Small Business Podcast Today*****Mathematics is the study of structure, space, quality, and change, using logical reasoning and analytical thought to make sense of patterns and order the world. Let me say this, that is a lot and I mean a lot. lolMath can be intimidating, but it is a necessity to survive in life. Everything revolves around a number, a formula, an equation of some sort. We live of of salaries, wages, all numbers that can determine the value of how we go about our day to day lives. We really want to encourage our listeners to find the "money in the math' and embrace math as a gateway to being better all the way around.#math #moneyinthemath #mathematics #businessmath #numbers #analytics #patterens #order #formula #equation #days #weeks #months #years

  44. 154

    Watch4TheHook Business & Entrepreneurial Podcast 3rd Year Podcast Podversary

    *****Download Today on Your Favorite Podcast Media Player*****First of all we want to thank Everyone who had listened, downloaded, left a comment, left a review, told a friend, and hell even if you said something we felt was negative. The past 36 months has been nothing short of earth shattering for us. We have met so many great people through podcasting and we are eternally grateful. We know you have to crawl before you can walk and our crawling along this podcast journey has been nothing less than extraordinary. We have covered so many business related topics and we promise we have so many more to cover with you all. We are so close to 20,000 downloads and we know with you all it will become a reality soon (hit that download button now). Once again thank you all for Hooking Up With Us!! https://podcasts.apple.com/us/podcast/watch4thehook-business-entrepreneur-podcast-a-small/id1633583105?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1633583105#podversary #anniversayepisode #businesspodcast #educationpodcast #entrepreneur #businesssavvy #businessmindset

  45. 153

    Emotions Have No Place In Business, They May Just Ruin Your Business

    *****Download This Podcast Today*****Emotions significantly impact business communications, influencing how messages are received and interpreted. Understanding and managing emotions, both in oneself and others, is crucial for effective communication, fostering positive relationships, and achieving business goals. Tun in to this emotional rollercoaster of an episode!!!#emotions #businessmindset #understandingbusiness #customerservice #businessdecisions #managingemotions #communication #effectivecommunication #goals #businessgoals #impactingbusiness

  46. 152

    Branding is the Name of the Game and Why It is Important in Business

    *****Download Our Podcast Today on Your Favorite Podcast Player*****Branding your business involves creating a unique identity that resonates with your target audience. It helps distinguishes your company from its competitors. Your branding can include defining your brand's interest, personality, visual elements (brand logo, colors, fonts), your brand's mission, vision, and massaging. We have discussed "Brand Everything" in Episode #7 (go back and check that episode out as well), and this kind of reinforces some of those ideas as well. This episode we really want to try to dig into the idea of what is a brand and who can define when a brand becomes a brand!!!#branding #idea #thoughts #becomingabrand #makingabrand #definitionofabrand #advertising #creating #creativity #logo #vision #elements #ideatoimplementation

  47. 151

    Podcast Money Merch A Podcast Monetization Online Course

    *****We are promoting our online podcast monetization course. Click the link in show notes to learn more*****This will be a multi episode adventure into a mini course for podcast monetization. Let us take you from Idea to Implementation by teaching you how to create and sell your merch effectively. This course is designed for the serious podcaster who is looking to monetize their podcast by selling their merchandise, or a serious business owner looking to start a podcast to help them grow their business, and sell merch. We have many of topics to briefly cover but it is NOTHING like the in depth coverage you will get from the actual course. As we take you from idea to implementation here are a few areas we will cover in this episode.Podcast Money Merch Tutorial What Is Your WhyTypes of Merch to SellCreating Your Merchhttps://watch4thehook.com/product/podcast-money-merch-podcast-monetization-online-course/#onlinecourse #podcastmonetization #merchsales #merchandise #monetizingyourpodcast #yourwhy #whattosell #creatingadesign #creativeity #creating #makingabrand #apparelbrand #branding #merchseller #brandambassador #sellingmerch #merchandiseseller #supportgrowingbusiness #marketing

  48. 150

    Importance of Customer Service and How It Can Lead to Customer Referrals

    ***** Subscribe to This Podcast on Apple, Spotify, or Iheart Podcast Players Today*****Good customer service always helps retain your customers. It is what keeps your customers coming back for more purchases. Retaining customers increases your revenue and it's also much cheaper to keep a customer than to try to gain a new one. By actively listening to customers and providing timely solutions, businesses improve retention, gain insights for innovation, and differentiate themselves from competitors. Tune to this episode to listen in on some behind the scenes discussions on how good customer service can lead to more customer referrals. #customerservice #customerreferrals #happycustomers #innovation #insight #solutions #discussions

  49. 149

    Impact of Doing Research and How It Can Change the Way You Conduct Business

    ***** Download This Podcast On Your Favorite Podcast Player Today*****Research significantly impacts how businesses operate by providing data-driven insights, leading to better decision-making, and fostering innovation. It helps companies understand their target audience, identify market trends, assess competitive landscapes, and ultimately improve business strategies. Understanding customer needs and preferences through market research is crucial for developing products and services that meet those needs and for crafting effective marketing strategies. Tune in to this episode and listen to how doing the research on your end can effect your business on other ends.#marketingstrategies #innovation #decisionmaking #markettrends #customerservice #research #leaders #data #insights #competition #crafting

  50. 148

    Leveraging Your Creative Entrepreneurship Ideas as a Way to Make Passive Income

    ***** Subscribe and Follow on Your Favorite Podcast Player*****Passive income as defined is money earned with minimal effort (emphasis on minimal). Often times from investments or pre-existing assets that generate income over time. There is a difference from active income, which requires ongoing work to earn money. Honestly, most income is active income even when most dress it up as passive income. Passive income streams require initial effort to get them set up. Once they are up and going, they can provide a steady income source with little ongoing involvement. In this episode we will discuss a few ways or areas where you can help generate passive incomes.#passiveincome #activeincome #generartingincome #makingmoney #investments #assets #gnenrationalwealth #generationalassets #assets #stockmarket #blogs #writingablog #startingabusiness #contentcreator

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ABOUT THIS SHOW

We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LIFE. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners and know you all will keep on Hooking Up With Us. The road less traveled is never easy but it deserves to be traveled, nevertheless. We invite you all on this entrepreneurial journey with us as we work to hopefully leave a Legacy Greater Than Us!!!!

HOSTED BY

Micheal & Tatiana Parker

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