Woman Owned: The Growth Podcast for Women Entrepreneurs

What actually gets a company from early traction to $10M ARR and beyond? Is it better systems, more capital, stronger operations… or is there something deeper that creates the compounding force behind real scale?   In this episode, Eleanor sits down with the founder and CEO of Play Money, Cheryl Kellond, to unpack the real architecture behind scaling. Cheryl shares the behind-the-scenes realities of scaling to $10M ARR, including the founder-led sales grind, the painful operational lessons, and the critical inflection point where founder-driven growth must evolve into scalable systems. Together, they explore why a distinctive voice, thesis development, trust-building, and market-driven positioning are increasingly becoming some of the most valuable compounding assets a founder can build.   Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/yjNCLm-fNwg Get full show notes and more information here: https://safimedia.co/WO100  

You're disciplined, consistent, and executing all the right strategies… so why does your business still feel heavier than it should? Why does growth feel slower, more exhausting, and still deeply dependent on you? If you've ever wondered why doing everything "right" isn't creating the kind of business value you expected, this episode will fundamentally change how you think about growth.   In this episode, Eleanor unpacks the effort trap that keeps so many women founders overworking without building true enterprise value. While many businesses are structured to generate short-term revenue or activity, truly valuable businesses are built on architecture that turns effort into compounding growth, long-term leverage, and founder freedom.   Tune in this week to learn the crucial difference between simply working hard and building something that becomes increasingly valuable over time. Eleanor breaks down why women-led businesses are often under-architected, how missing structural systems can limit enterprise value, and what it really takes to create a business that compounds growth instead of just generating more work.   Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/WXn41DOJzkk Get full show notes and more information here: https://safimedia.co/WO99  

You're organized, disciplined, and deeply committed to your business… so why does it still feel like things aren't moving the way they should? Why do priorities shift, decisions stall, and momentum come and go?   In this episode, Eleanor breaks down the difference between self-accountability and structural accountability, and why most women-led businesses are relying on the wrong one. If you've ever felt like you're doing everything "right" but still aren't getting consistent results, this episode will challenge how you think about accountability inside your business.   Tune in this week to understand what true accountability actually looks like at a business level, and why installing the right decision layer changes everything. Eleanor walks you through the role of governance, oversight, and decision enforcement, and introduces the concept of board-level oversight as the structure that holds your business - and you as CEO - to a higher standard.   Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/a2Md1uO-EOw Get full show notes and more information here: https://safimedia.co/WO98    

Are you focusing solely on revenue growth but still feel like something's missing in your business? Revenue growth feels great in the short term, but does it always lead to the long-term success you're aiming for? It's important to ask yourself whether the decisions you're making today are truly setting your business up for sustained success or just paying the bills for now.   In this episode, Eleanor shares why she optimizes for enterprise value - not revenue - in her own business. She explains that while revenue growth is often the immediate focus, building long-term enterprise value is what truly unlocks lasting business success. It's about creating systems and structures that continue to generate returns well beyond just the next sales goal.   Tune in this week to gain clarity on how to shift your mindset from being revenue-focused to thinking in terms of enterprise value. Eleanor offers insights into the type of decisions, strategies, and structures that will set your business up for more predictable income and enduring success.   Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/hfF2nkX1CpE Get full show notes and more information here: https://safimedia.co/WO97  

As a founder, you've likely experienced the frustration of putting in endless hours of work, pushing your growth mindset, and working with the best coaches, only to feel like your business isn't changing.   So, what's missing? If you've optimized yourself but neglected the structure of your business, you might be missing the key ingredient for growth: the right business architecture.   In today's episode, Eleanor breaks down why personal development and coaching can only take you so far if the underlying systems and structures aren't aligned for scalability. She walks you through how focusing solely on optimizing yourself as a leader, without reworking your business's architecture, can leave you stuck in a growth plateau. Tune in to learn why your business's core infrastructure is where you need to look if you want to see real and sustainable change.   Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/M7Z5C8zJPHI Get full show notes and more information here: https://safimedia.co/WO96  

Why does revenue feel inconsistent, even when your business is growing? Many women founders assume more sales will solve the problem, but what if the issue isn't volume, but the type of revenue being generated? When income constantly resets instead of building on itself, it creates pressure, unpredictability, and a cycle that's difficult to break.   In this episode, Eleanor explores the critical difference between expiring revenue and accumulating revenue, and why this distinction matters more than most founders realise. She breaks down how different revenue models shape the stability of a business, and why relying too heavily on expiring revenue can keep even high-performing companies stuck in a constant need to resell and rebuild.   Listen in to learn how to identify which type of revenue your business is currently driven by, why accumulating revenue creates greater predictability and leverage, and what shifts are required to move towards a more sustainable model. This episode offers a powerful lens for rethinking growth so you can build businesses that generate income more consistently and with less ongoing pressure.   Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/0sr7xPr-uHU Get full show notes and more information here: https://safimedia.co/WO95  

Are you making smart, responsible decisions in your business right now… or quietly increasing your risk without realizing it?   In this episode, Eleanor breaks down what's really happening beneath the surface as market volatility rises and client behavior shifts. She introduces two distinct leadership postures: growth and protection, and explains why so many CEOs are unconsciously slipping into protection mode. While it can feel like the safest move, she reveals how this instinct is often rooted in an employee mindset that doesn't translate to entrepreneurship.   Listen in to learn how seemingly prudent decisions like delaying hires, cutting marketing, or doing more yourself can actually increase your exposure and create bigger problems down the line. Eleanor walks through the structural mechanics of founder dependent businesses and shares what real protection looks like, including the key systems and investments that create stability, consistency, and long-term growth even in uncertain times.   Grab your Structure Diagnostic here: https://safimedia.co/diagnostic Watch the full video here: https://youtu.be/2XMwwNxbg6E Get full show notes and more information here: https://safimedia.co/WO94   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

What's the real cost of unmade decisions in your business? For Eleanor, the price tag was $675,000 in just 12 months.   In this episode, she reveals the two key decisions she delayed and the dramatic consequences of that deferral. It's easy to think that postponing decisions is neutral, but Eleanor's experience proves otherwise. Deferred decisions don't just linger quietly; they accumulate, causing drag on your business, your team, and ultimately your bottom line.   Tune in this week to as Eleanor shares why deferring decisions, especially around people and structure, is more expensive than most entrepreneurs realize. You'll discover the idea of creating "deciding rooms" to ensure that decisions are made quickly and decisively, and how to calculate the true cost of your unmade decisions.   Watch the episode on YouTube: https://youtu.be/1Lu8z14gNOQ Grab your Structure Diagnostic here: https://safimedia.co/diagnostic   Get full show notes and more information here: https://safimedia.co/WO93   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

There is a stage of business growth where things can look successful from the outside and feel chaotic on the inside. Revenue is real. Clients are real. The team may even be growing. But nothing quite compounds. Every quarter feels like starting over, every hire feels like a gamble, and too many decisions still rely on instinct because there is no real operating system underneath the business.   In this episode, Eleanor is joined by Dr. Lisa Marie Bobby, founder of Growing Self, who built her business from a solo therapy practice into a network of 65 clinicians operating across the United States. Together, they unpack what it took to move from founder dependence to a more scalable model, how the business itself evolved over time, and why intuition becomes less reliable as complexity increases.   Listen in this week as Eleanor and Lisa talk about the hidden cost of over relying on intuition, the danger of making emotionally driven people decisions, and the power of metrics to reveal what your business is truly worth and what it is truly costing you.   Get full show notes and more information here: https://safimedia.co/WO92   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

There's a moment most growing businesses hit where everything that once worked starts to feel like it's working against you. The systems that helped you scale. The team structures that once felt efficient. Even the way you organize your week.   What many leaders interpret as a people problem or sometimes a personal leadership failure is often something else entirely: a structural mismatch between your business and the environment it now operates in. In this episode, Eleanor sits down with corporate reinvention expert Dr. Nadya Zhexembayeva, founder of the Reinvention Academy and author of multiple books on organizational reinvention.   Listen in this week as Eleanor and Nadya explore how leaders can recognize when systems have outlived their usefulness, why reinvention needs to become a regular cadence rather than a crisis response, and what it actually takes to build a business that can evolve without breaking. If you're leading a growing company and things suddenly feel harder than they should, this conversation will give you a powerful new lens for understanding what's really happening.   Get full show notes and more information here: https://safimedia.co/WO91   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

If you want to grow a powerful company, you need powerful thinking, and books are one of the fastest ways to access it.   In this episode, Eleanor shares the seven business books that have most shaped her leadership, decision-making, and ability to scale into the top 1% of women entrepreneurs globally. These are not trendy titles or surface-level reads. They are foundational works that influenced how she thinks about power, profit architecture, capacity, abundance, product design, onboarding, and sales.   Listen in today as Eleanor breaks down why each book matters, what it unlocked in her own company, and how these ideas can help ambitious women CEOs scale sustainably. If you are serious about building a high-growth company with strength, profitability, and strategic depth, this reading list will expand how you think and operate.   Get full show notes and more information here: https://safimedia.co/WO90   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

If the CEO job description was boiled down to one question, it would be this: what do we work on next?   Most women entrepreneurs don't struggle because they aren't working hard enough. They struggle because they're working on the wrong thing. Here's the truth: businesses don't rise to the level of their potential. They shrink to the level of their constraints. Growth isn't about adding more marketing, more offers, or more complexity. It's about identifying the single bottleneck restricting flow and releasing it.   Listen in this week as Eleanor walks you through the exact quarterly planning process she uses inside her own business and with her private clients to drive serious growth. If you want a simple, focused way to decide what to work on next and unlock revenue without working harder, this episode will show you exactly how.   Get full show notes and more information here: https://safimedia.co/WO89   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Are you growing your revenue but still feel broke at the end of the month?   Many women entrepreneurs face this problem without realizing that the issue lies not in the revenue, but in the lack of a solid financial structure. In this episode, Eleanor breaks down the Margin Stack: a framework she uses to analyze the health of her business.   If you've ever found yourself asking, "Why does leadership feel so exhausting if everything is working?", then this episode will help you make sense of the financial dynamics at play in your business. You'll learn the four cost allocations that impact your profit margins, how to diagnose and address inefficiencies, and learn the numbers that truly matter for your business health.   Get full show notes and more information here: https://safimedia.co/WO88   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

If your company is objectively successful but leadership feels heavier, more personal, and more draining than you expected, you're not imagining it. For many women founders running businesses in the one to ten million dollar range, leadership strain shows up right as things start working.   This week, Eleanor is joined by Lia Garvin, a workplace expert who has led and advised teams inside some of the most operationally demanding organizations in the world, including Apple and Google. Drawing from her experience and her book The Unstoppable Team, Lia breaks down what actually happens when responsibility accumulates faster than structure.   Listen in to learn how unclear expectations, fuzzy accountability, and incomplete systems quietly force founders to absorb pressure that should live in the business. Together, Eleanor and Lia unpack why founders become the default escalation point, how responsiveness and availability quietly trap leaders in reactivity, and the critical difference between having people doing the work versus owning outcomes.   Get full show notes and more information here: https://safimedia.co/WO87   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

If you're generating strong revenue but still feel one bad month away from panic, the issue isn't how much money you're making - it's the absence of a revenue system.   Revenue is an outcome, not an asset, and when a business lacks infrastructure, the founder becomes the system, absorbing all the volatility, pressure, and risk. This week, Eleanor explains why chasing sales without building structure leads to fragility, no matter how impressive the topline numbers look.   Tune in as Eleanor breaks down the four-part revenue system every business needs before it can reliably scale past $500K, $1M, and into the $2M+ range without burnout. She walks you through the non-negotiable cash cow that funds growth, the bulletproof go-to-market motion that survives platform and algorithm changes, pricing designed to support expansion rather than constrain it, and the balanced business model that creates durability, optionality, and long-term value.   Get full show notes and more information here: https://safimedia.co/WO86   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

You can be running a successful business and still feel exposed. Revenue is coming in, clients are smart, demand is real, and yet, cash flow feels tighter than it should, decisions feel heavier than expected, and the business itself feels fragile.   In this conversation, Eleanor is joined by Julia Taylor, CEO and founder of GeekPack, a company that operates at the intersection of entrepreneurship and institutions. This episode names a reality many women business owners experience but rarely have language for: sometimes the problem isn't how well you're working, it's where your business is getting its stability from.   Tune in this week as Eleanor and Julia take a strategic look at what business stability really requires and why it so often gets misunderstood in women-led companies. Julia shares how she built a revenue architecture that separates value creation from stability by partnering with large organizations, securing grants, and designing systems that can actually carry growth. Together, they explore why so many women are taught to absorb risk personally, and what changes when stability is designed structurally instead.   Get full show notes and more information here: https://safimedia.co/WO85   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en   Check out GeekPack: https://geekpack.com/

Many women in leadership positions find themselves exhausted, overwhelmed, and wondering why they can't seem to get ahead despite working harder than everyone around them.   In this episode, Eleanor sits down with Emily Feairs, co-founder of Our Time to Lead and high-impact leadership coach, to break down what power actually is and why so many high-achieving women struggle to claim it. Emily spent her career advising some of the most powerful leaders in the country, from cabinet ministers and CEOs to executive teams navigating complexity, conflict, and change, and she's noticed a pattern that keeps women stuck.   Tune in this week as Eleanor and Emily dive into how women become the organizational safety net and thereby lose authority. You'll learn why clear is kind and how withholding direct feedback is actually the unkind choice. Emily breaks down what leadership looks like when you have a team, and how to use resentment as an indicator that boundaries have been crossed.   Get full show notes and more information here: https://safimedia.co/WO84   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en   Connect with Emily Feairs on Linkedin: https://www.linkedin.com/in/emilyfeairs/

"I hate selling." If you've ever thought this, you're not alone. But here's what's surprising: Eleanor hears this most often from women who are already successful - women with strong reputations, loyal clients, and thriving referral networks.   If hating sales were simply about fear or lack of confidence, wouldn't it get easier as you became more established? The reality is that for many women, that dislike actually intensifies as they become more successful. That's because the issue isn't you. It's the system.   Join Eleanor this week as she reveals why established women entrepreneurs experience this resistance to selling, and why traditional sales systems are fundamentally misaligned with how successful women build trust and authority.   Get full show notes and more information here: https://safimedia.co/WO83   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Can you pull up a spreadsheet right now showing the documented ROI on every business program you invested in last year?   The measurable revenue increase? The proven time savings? The concrete systems installed? If you're like most women entrepreneurs, you can't. Not because you're not brilliant. Not because the programs weren't valuable. But because the business education industry has trained us to measure success by how inspired we feel, not by what we can prove. And that ends now.   Join Eleanor for this first episode of 2026 as she explores why the most sophisticated women entrepreneurs are demanding something the industry has never been willing to provide: measurable ROI. You'll also learn about the Jewel OS - the first operating system built specifically for women entrepreneurs scaling to $2M+. By the end, you'll understand exactly why you're stuck, what the gap in the market is, and what to do about it in 2026.   Jewel OS is the first business operating system built specifically for women entrepreneurs scaling to $2 million +. If you're ready to install infrastructure instead of collecting more frameworks, message Eleanor the word 'Jewel' and we'll send you an application link.   Get full show notes and more information here: https://safimedia.co/WO82   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

What an extraordinary, full, rich year 2025 has been!   As we close out this remarkable year, Eleanor is here to share her best moments from the Woman Owned podcast. This isn't just another year-end recap. It's a masterclass in professionalizing women's entrepreneurship while building a business that nourishes you as much as it nourishes your bottom line.   This week's best-of episode pulls together the most powerful moments from Woman Owned in 2025. Real talk about money, scaling, and building businesses that honor both your ambition and humanity.   Get full show notes and more information here: https://safimedia.co/WO81   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Have you ever noticed that the more successful your business becomes, the less time you seem to have? It's one of entrepreneurship's cruelest ironies.   You started your business for freedom and flexibility, but now you're drowning in complexity, endless meetings, and a never-ending to-do list. The truth is, when you scale your company, you scale everything - including the chaos. But what if you could actually manufacture more time?   Join Eleanor this week as she reveals three powerful steps that have helped her clients reclaim their calendars while scaling their businesses. These aren't just productivity hacks. They're fundamental leadership strategies that allow you to stay two steps ahead of your business instead of drowning in its complexity.   Get full show notes and more information here: https://safimedia.co/WO80   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Most entrepreneurs create content hoping it will somehow translate to sales… but hope isn't a strategy. Here's the thing: your audience wants to support you. They're literally asking for ways to go deeper with your content. The problem is, you're not making it easy enough for them to take the next step.   Terri Cole is a licensed psychotherapist, relationship & empowerment expert, podcast host, and author of bestselling books Boundary Boss and Too Much. But what makes her particularly fascinating is how she transformed her podcast into a $3M revenue engine without being salesy or sacrificing her values.   Listen in this week as Terri breaks down exactly how she turned her show into a lead-generating machine. You'll also learn why she refuses to grind on people's pain points for sales, how she structures her work week to batch content while maintaining balance, and the surprisingly simple tech setup that allows her to produce high-quality episodes from her home studio.   Get full show notes and more information here: https://safimedia.co/WO79   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Eleanor is training for the Grand Canyon rim-to-rim this May: a legendary hike that's 25 miles, 11,000 feet of elevation change, all in one day. But here's the thing: she's not doing this simply because she loves to hike. She's doing it because her business cannot afford anything less than a well-rested, deeply recovered CEO.   This week, Eleanor is sharing why she's creating her body like a business operating system in 2026. This isn't a health journey episode - it's about what happens when a CEO becomes the weakest link in her own company.   Tune in today to understand why your under-recovery might be the real reason your scale pathway isn't working. Eleanor shares her 2026 health plan, which mirrors exactly what she's building inside Jewel OS for her clients. Most importantly, you'll learn about deload weeks and get Eleanor's exact protocol that allows her to protect elite recovery while running a multi-seven-figure company.   Get full show notes and more information here: https://safimedia.co/WO78   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Are you secretly wondering if you're the bottleneck in your business? If you're hovering around the $250K-$500K mark and feeling overwhelmed, here's some good news: it's not you. You just don't have the infrastructure yet.   One of the most misunderstood - yet most catalytic - hires that creates that infrastructure is an executive assistant. This week, Eleanor is joined by time management expert and host of the It's About Time podcast, Anna Dearmon Kornick. Anna runs a successful business with just one full-time employee (herself!) while managing programs, clients, and her family, just to name a few. How? Through the strategic use of her executive assistant.   Listen in this week as Anna breaks down why your EA is not an administrative nice-to-have but part of the core infrastructure of scale. You'll learn Anna's system for working with her assistant, and the key tools and documentation that allows her business to run smoothly whether she's speaking, coaching, or spending time with family.    Download The Founder's Playbook now to learn exactly how the Executive Assistant role transforms from a time protector at $300k in revenue to a strategic Chief of Staff at $30 million. Get your free guide by clicking here: https://safimedia.co/assistant   Get full show notes and more information here: https://safimedia.co/WO77   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Have you ever felt like, despite all the coaching, the mindset work, and strategy sessions, you're still the bottleneck in your business?   After training more than 25,000 women entrepreneurs and gathering over 100,000 data points on how women lead, make decisions, and scale their businesses, Eleanor discovered something that might surprise you: most women founders don't need more advice. They need structure. The business coaching industry has served its purpose in awakening ambition, but the next decade demands something different.   Tune in this week as Eleanor shares why Safi Media has evolved beyond business coaching into creating operating systems for women entrepreneurs. You'll discover the difference between empowerment and professionalization, why most founders are overloaded rather than blocked, and how operating systems create the feminist infrastructure for calm, sustainable growth.   Get full show notes and more information here: https://safimedia.co/WO76   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

What if brands paid you to bring leads into your business? Does that sound way too good to be true?   This is exactly what CEO of Boss Project, Abagail Pumphrey, has been doing: generating tens of thousands of qualified leads through co-branded partnerships where she gets paid to create experiences that convert. And in this episode, she shares the exact strategies that helped her build Boss Project into one of the world's leading online business education companies.   Tune in this week as Eleanor and Abagail unpack three game-changing strategies: the co-branded partnership model that generates massive lead flow, the digital product pre-sale approach that validates ideas before building them, and the financial structure that will make Abagail work-optional by age 44.   Get full show notes and more information here: https://safimedia.co/WO75   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Are your deals taking longer to close lately? Economic uncertainty has created a perfect storm for B2B sellers. Deals that closed easily last year now stall indefinitely, buyers ghost after months of relationship building, and budget conversations end with requests for huge discounts.   The good news is that you're not doing anything wrong. However, the frustrating reality is that this pattern is playing out across industries as CFOs tighten their grip on every purchase decision, creating longer approval cycles and more complex buying committees.   If you want to stop getting ghosted and start closing deals again, this episode is your roadmap. Join Eleanor this week as she breaks down six data-backed economic insights that explain exactly why buyers are exercising extreme caution right now, and the four core strategies to keep your buyers buying through winter 2025/26.   Get full show notes and more information here: https://safimedia.co/WO74   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Do you feel the pressure to scale your business at lightning speed? Like if you're not doubling your revenue every year or building a massive team, you're somehow falling behind?   In this episode, Eleanor sits down with online Pilates and health instructor, Jessica Valant, to explore her intentional approach to building a lean business. After experiencing burnout from managing a team of 19 in her brick-and-mortar studio, Jessica made a conscious choice to scale differently. Her journey from physical therapist to online entrepreneur reveals a different path to success - one that prioritizes sustainability over speed.   Listen in this week to discover how setting clear boundaries around your time and energy can actually accelerate your business growth, why understanding every aspect of your business makes you a better leader when you do hire, and how making peace with your chosen pace creates the foundation for long-term success. Jessica's story proves that you can build a world-class business while being the room mom and finishing work by 2:30 PM.   Get full show notes and more information here: https://safimedia.co/WO73   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You're working harder than ever, your sales are growing, yet somehow there's never enough left over to feel truly secure or to invest in the things that would actually move your business forward.   We so rarely have frank conversations about where money actually flows in our businesses. While the entrepreneurial world loves to talk about growing revenue and scaling teams, nobody's teaching you how to analyze whether your money is flowing through your business in a way that sets you up for profit or exhaustion.   Listen in this week as Eleanor walks you through the margin stack framework: four critical cost allocations between revenue and profit that tell the complete story of your business health. You'll discover why growing revenue without proper profit architecture leads to resentment and burnout, and exactly which numbers reveal whether you're building wealth or just feeding an expensive machine.   Get full show notes and more information here: https://safimedia.co/WO72   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

What if the most powerful marketing strategy for your business isn't happening on social media, but in small rooms with 25-50 people?   This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She's mastered the art of building relationships first and letting business naturally follow, and she's here to tell you all about it.   If you're tired of constantly feeding the algorithm without seeing results, this episode will show you a different path to growing your business - one meaningful connection at a time. Tune in to discover why organic social media should be a lead nurture tool, not a lead generator, and how Kristina strategically leverages in-person networking to accelerate business growth. She shares her exact framework for choosing which events to attend, how she follows up without being salesy, and why she never makes a direct pitch, even when someone explicitly needs her services.   Get full show notes and more information here: https://safimedia.co/WO71   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

There's scaling advice, and then there's feminist scaling advice. And here's the truth: these two things are actually quite different.   If you've ever received business advice that felt off, like it wasn't accounting for your full experience as a woman leader, there's a reason for that. In this week's episode, Eleanor is pulling back the curtain on why traditional scaling advice often falls short for women entrepreneurs, and what we really need to consider when building scalable businesses.   Listen in this week to learn why gender matters deeply in scaling advice. As someone who has mentored over 750 women leaders, Eleanor has seen firsthand how transformative the right kind of scaling advice can be. If you're ready to scale without sacrificing yourself in the process, this episode is for you.   Get full show notes and more information here: https://safimedia.co/WO70

Ever feel like you're stuck on the content creation hamster wheel? Posting. Scrolling. Posting again. Meanwhile, your ideal clients are right there in the real world, asking for exactly what you offer.   That's what happened to Lily Shepard, founder of Body Intelligence Academy and a former professional dancer who now helps leaders and CEOs become more grounded and embodied through movement. She was spending countless hours creating content when she realized something powerful: real people were already asking for her next event.   Tune in this week to discover how Lily broke free from the social media content treadmill by hosting a simple $60 collaborative workshop that converted 6 attendees into high-ticket clients. She shares her framework for creating intimate, experiential events that attract ideal clients without competing for attention online. You'll learn why embodiment work becomes increasingly critical as you step into greater leadership roles and how movement can unlock the confidence that exists beyond your professional achievements.   Get full show notes and more information here: https://safimedia.co/WO69

Your business plateaus not because you lack marketing skills or sales expertise, but because you're operating with beliefs that worked perfectly when you were smaller.    The strategies that got you to six figures are the exact ones keeping you from seven figures and beyond. Every entrepreneur faces this invisible ceiling where working harder stops producing better results. And as someone who's built a multi-seven-figure business, Eleanor can tell you that the journey required her to completely rewire how she thought about growth, quality, and leadership.   Tune in this week as Eleanor pulls back the curtain on the 8 limiting beliefs she had to overcome to scale past seven-figures.    Get full show notes and more information here: https://safimedia.co/WO68

What if a single talk could generate 90% of your business leads, create passive income for years, establish you as the go-to expert in your field, and help you build an unshakeable personal brand? Sound too good to be true?   Ashley Stahl's journey from national security to founding Wise Whisper Agency reveals how speaking can be the most powerful personal brand-building tool available today. After her viral TED talk generated 90% of her business leads and eliminated the need for traditional marketing, she recognized something crucial: while everyone else was writing blog posts and creating endless content, she had gone "to the moon" with one talk.   Tune in this week as Ashley shares how her viral TED talk transformed her entire business trajectory and became her most valuable marketing asset. You'll discover why speaking remains unmatched for establishing authority, how to create that sense of awe that makes you unforgettable, and the exact systems Ashley uses to run a high-ticket agency.   Get full show notes and more information here: https://safimedia.co/WO67

Are you worried that the coaching industry is too crowded to succeed in?   The coaching industry has exploded from 71,000 certified coaches in 2019 to over 167,000 today - a 130% increase that's got everyone wondering if the market is completely oversaturated.    Tune in this week as Eleanor breaks down the real data behind the coaching and consulting boom, and more importantly, what this maturation means for your business. She's sharing 7 research-backed keys to thriving in this $7.3 billion ecosystem so you can engineer your place in the top tier of this booming industry.   Get full show notes and more information here: https://safimedia.co/WO66

Ever look at your sales conversion rate and wish it were higher? Most business owners feel the same way, and it's often because they're stuck in a cycle of confusion and indecision. But what if there was a way to break free and achieve a freakishly high conversion rate?   This week, Eleanor breaks down the psychology behind freakishly high sales conversion and shows you exactly how to build a business ecosystem that naturally generates higher close rates. This goes way beyond sales scripts or tactics - we're talking about fundamental structural changes that create clarity at every level of your business.   Get full show notes and more information here: https://safimedia.co/WO65

Are you really focused on the tasks that make you money? Most founders and entrepreneurs only have a couple of core activities that actually drive revenue. So, if you were asked to name them right now, could you?   In this episode, we're getting real about what Eleanor calls "$10,000 tasks" - the specific, high-value activities that bring in the cash. It's easy to get bogged down with busy work that doesn't move the needle, like focusing on the idea of sales instead of the actions that lead to them.   If you feel like you've tried everything to boost your revenue but nothing's working, Eleanor is challenging you to get down and dirty with the daily, cash-producing tasks that truly matter. You'll learn a simple, daily action you can take that plants the seeds for future revenue, and it only takes a few minutes every day.   Get full show notes and more information here: https://safimedia.co/WO64

Building a 7-figure fitness empire with 2,000 active clients and 342,000 followers without spending a dime on ads sounds impossible in today's digital landscape. Yet Kirsten Mark did exactly that, transforming from a teen mom at 16 to CEO of the Women Who Win through pure organic growth and radical authenticity.   Tune in this week to hear how Kirsten built sustainable systems that serve thousands without burning herself out, why putting yourself first isn't selfish but essential for scaling, and the exact content batching strategies that fuel consistent organic growth.    Get full show notes and more information here: https://safimedia.co/WO63

Most women entrepreneurs are running marathons in their businesses - constantly pushing forward but feeling like they're going nowhere fast. The exhaustion comes not from working too hard, but from working without focus.   Sprint-style execution completely flips the script on traditional business planning. Instead of spreading your energy across endless priorities, you choose one area where you're going to punch through and make a freaking impact.    Tune in this week as Eleanor breaks down exactly how sprint-style execution can transform your business results. This is especially crucial as we head into Q4 - your potential money-making ATM quarter. You'll learn why traditional planning methods may be holding you back, the 4-step framework for successful sprints, and real examples of women entrepreneurs who used sprints to build multi-million-dollar businesses.   Get full show notes and more information here: https://safimedia.co/WO62

When you're depleted, exhausted, and running on empty, your business suffers. So, what if the key to scaling your business wasn't working harder, but working smarter with data?    Functional Medicine Practitioner, Functional Diagnostic Nutrition Practitioner, Certified Personal Trainer, and Women's Health Coach Michele Scarlet discovered this firsthand when she realized she was what she now calls "the healthiest unhealthy person you would have ever met."    Tune in this week to learn how Michele applied the same data-driven approach she uses with her health clients to revolutionize her business operations.    Get full show notes and more information here: https://safimedia.co/WO61

Are you feeling trapped by the pressure to become a social media marketing expert just to grow your business?   Social media marketing has become so dominant that many entrepreneurs automatically assume it's the only path to selling group programs and scaled services. But after hosting a leadership retreat where 70% of her clients shared strategies that generated over $100,000 each without touching social media, Eleanor realized how this assumption is costing brilliant women founders millions in potential revenue.   Tune in this week as Eleanor explores powerful alternatives to social media marketing that her clients are using to generate hundreds of thousands in revenue for their service offerings and group coaching programs.    Get full show notes and more information here: https://safimedia.co/WO60

When businesses hit a growth ceiling, the instinct is often to throw more marketing dollars at the problem or chase the latest trend. The real question isn't whether you need to change. It's whether you'll make decisions based on data or desperation.   Co-founder of Learn Grant Writing, best-selling author, and Alaskan adventuress Meredith Noble faced this exact crossroads in December 2020 when her grant writing education business lost $20,000 in a single month. Rather than guess at solutions, Meredith and her co-founder Alex implemented a systematic customer insight process that transformed everything.   Listen in to learn the exact customer insight process Meredith used to re-engineer her business model, how she went from losing $20,000 to generating $45,000 in monthly recurring revenue within seven months, and why customer journey mapping is the "hill she'll die on" as a business strategy.   Get full show notes and more information here: https://safimedia.co/WO59

Revenue plateaus at $15-20K per month often feel like a cruel joke - you're working harder than ever, yet predictable growth remains elusive. One month you hit $20K, the next you're back at $12K, and no amount of hustling seems to create the consistency you crave. The exhausting cycle of feast or famine leaves you wondering if scaling to $50K months is even possible without burning out completely.   The leap from inconsistent $15K months to predictable $50K months requires more than new strategies or working longer hours.    In this episode, Eleanor shares five critical shifts that'll take you to consistent $50k months.    Get full show notes and more information here: https://safimedia.co/WO58

In this conversation, entrepreneurship expert, strategy specialist, and award-winning author of Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs, Neri Karra Sillaman shares how her family transformed from refugees to founders of a global luxury fashion brand without ever taking venture capital.   Starting in a third-floor apartment in Turkey's Grand Bazaar area, they built their business on trust, cultural connections, and what Neri calls "homophilic ties" - the bonds between people who share similar backgrounds and experiences.   Listen in this week for a powerful case study in business longevity for women entrepreneurs who want to build wealth and make an impact their way.    Get full show notes and more information here: https://safimedia.co/WO57

Most high-achieving women approach summer completely wrong. They either push through like it's any other season, or step away without preparing their businesses to run smoothly in their absence. The result? Either burnout from overwork or anxiety from watching things fall apart while they try to relax.   The summer quiet season presents a unique opportunity for women business owners to step into true CEO leadership. By creating intentional protocols and systems, you can enjoy genuine rest while positioning your business for massive growth. This approach transforms the traditional summer slowdown from a liability into your secret weapon for Q4 success.   Through a three-step summer CEO protocol, you'll discover how to create clear boundaries, clean house on nagging projects, and actually relax knowing your business is thriving.   Get full show notes and more information here: https://safimedia.co/WO56

You're grateful for your clients, busy calendar, and growing revenue, but you're starting to feel a deep resentment towards a business you started for freedom… and aren't getting. Sound familiar?    If you're personally providing a service to your clients, you're being the business, you're slammed at work, and you can't seem to see a way out, this is an episode you do not want to miss.   This week, Eleanor is pulling back the curtain on the hidden costs of being the business, why so many brilliant consultants get stuck at capacity, and more importantly, how to break free.    Get full show notes and more information here: https://safimedia.co/WO55

As part of Eleanor's four-part June series on maximizing consulting businesses, she's diving into a critical decision point many consultants face: knowing when to scale back 1:1 client work.    The unique challenge of consulting lies in its structure - you are simultaneously the brand, the expertise, and the bottleneck. While the low barrier to entry and high margins make consulting attractive, this same simplicity creates scaling limitations. Tune in this week to hear how Eleanor's new free e-book provides a complete framework for evaluating your readiness to cut back on one-on-one work while maintaining revenue.   Get full show notes and more information here: https://safimedia.co/WO54

Are you ready to cut back on one-on-one work and scale your consulting business, but unsure where to start? In this episode, Eleanor shares a five-step process designed to help service-based entrepreneurs transition from high-touch client work to a more leveraged business model.    Eleanor walks you through setting clear intentions for your consulting revenue, refining your offers, and eliminating work that no longer serves your long-term goals. These steps will help you maintain a healthy balance while shifting your focus to the scalable side of your business.   Get full show notes and more information here: https://safimedia.co/WO53

Most entrepreneurs think they've niched down. But in reality, their positioning is still too broad—and it's costing them time, energy, and sustainable revenue. At Safi Media, deep niching is the secret behind why so many of our clients go from six figures to multi-seven figures with less stress and more clarity.   In this episode, you'll learn what deep niching really looks like and why it's the highest-leverage move you can make to grow your business with focus, not force. Eleanor shares three key micro-lessons to help you rethink how you define your niche and how that choice impacts your time, profit, and market authority.   Get full show notes and more information here: https://safimedia.co/WO52

Most entrepreneurs Eleanor meets aren't satisfied with their current rates. Whether you're closing at 20%, 30%, or higher, there's almost always room for improvement—and she's discovered a framework that can help you reach 80% conversion in under eight months.   The root problem isn't about being a better salesperson or having the perfect script. It's about creating structural clarity in your business foundation.    Join Eleanor this week as she shares her one-two punch approach for dramatically increasing your conversion rate: combining a razor-sharp niche with a premium-priced ascension model. She walks you through the psychological safety buyers need to say yes, why most entrepreneurs struggle with unfocused marketing, and how to transform your business into a conversion machine.   Get full show notes and more information here: https://safimedia.co/WO51