WorkParty

She started her first business at nine years old, broke every rule in real estate, and built an empire in Brooklyn before Netflix ever called. Tricia Lee is the breakout star of Owning Manhattan, one of the most-watched shows on Netflix, and she closed $40 million in sales last month alone. From pioneering personal branding in real estate before anyone called it that, to being unapologetically herself in a space that tried to put her in a box — this is the conversation every ambitious woman needs to hear.In this episode, we cover:• How Tricia built a $40 million real estate business by being exactly who she is and why that is the only strategy that works• Why she got ridiculed for everything she did first and how she knew she was right anyway• What the Netflix show did for her business and what it cost her• Why being a Black woman in a white space on television comes with challenges nobody talks about• The moment she realized she was done being anyone's accessory• What personal branding in real estate actually looks like and why authenticity is the only thing that converts• The one thing Ryan Serhant does better than anyone else that changed how she thinks about failure• What her next chapter looks like and why she is just getting startedTo learn more about Tricia Lee:https://www.instagram.com/lovetricialee/Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

She has built one of the most globally diverse investment portfolios in the early stage space — 26 companies across six countries focused on wellness, sustainability, education, and the future of work. Erika Aquino backs the founders other people overlook and she has a very clear point of view on what separates the ones who last from the ones who don't. From what actually happens in a first pitch to why most founders are preparing for the wrong things — this is the conversation every founder needs to hear before they ever ask for a check.In this episode, we cover:What investors are actually evaluating before you even finish your first sentence• Why early stage investors bet on the founder more than the company — and what that really means for your pitch• The question Erika asks every founder that most of them can't answer• What founders focus on in pitches that investors genuinely don't care about• How to build a real relationship with an investor before you ever ask for money• The difference between founders who make it to Series A and the ones who don't• What AI can and cannot replace in the investment process• Why self-awareness is the most underrated quality in a founderTune in to hear what a global angel investor who has seen it all actually looks for — and what she wishes every founder knew before walking into the room.To learn more about Erika Aquino:https://www.instagram.com/iamerikaaquinoJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

She built one of the first women's fitness communities on the internet in 2009 — before influencers were a thing, before wellness was a category, and before anyone told her it was possible. Karena Dawn co-founded Tone It Up, pioneered positivity in a fitness world built on punishment, sold a stake to private equity, and then spent years watching someone else run the thing she built from scratch. In December 2025 she did what most founders only dream about — she bought it back. This is the story of what it really takes to build a community, what PE doesn't tell you, and why the second chapter is always better.In this episode, we cover:• What taking outside investment actually costs you and how to know when it's the right move• Why community businesses are fundamentally different and what happens when founders step away• The real reason founders buy back their companies — and what the process actually looks like• What to do when your vision gets lost in someone else's hands• How to know when it's time to bet on yourself again• Why longevity in business has nothing to do with following the rules• What fitness, mental health, and entrepreneurship have in common — and why you need all threeTune in to hear why the most powerful founder move isn't always the exit — sometimes it's the return.To learn more about Karena Dawn:https://www.instagram.com/karenadawnhttps://my.toneitup.com/Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

She went from selling apple cider vinegar drinks at a farmers market while three months pregnant to closing a $1.95 billion deal with PepsiCo — and becoming the only female founder in beverage history to pull off an exit of that size. Allison Ellsworth built Poppi from a passion project into one of the most culturally relevant brands of the last decade. From going viral on TikTok against her board's wishes to making 40 employees millionaires, this is the unfiltered story of how she did it — and what she's already building next.In this episode, we cover:• How a homemade apple cider vinegar drink became a $2 billion brand• The Shark Tank moment that almost didn't happen — and why she needed that deal• Why she bet on TikTok when everyone told her not to• The $37 million in mistakes and what she learned from them• What actually moves the needle — creators vs celebrities• Why she made every employee a stakeholder before the Pepsi deal closed• What she's already building nextTune in to hear how one of the most exciting founder stories of our generation actually happened — from the farmers market to a $2 billion exit.To learn more about Allison Ellsworth:https://www.instagram.com/allisonellsworthwww.drinkpoppi.comTry Hollywood Fashion Secrets: https://www.ulta.com/brand/hollywood-fashion-secrets Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

She went from translating financial documents for her immigrant parents to building a 10 million person following and becoming one of the most trusted voices in personal finance. Vivian Tu — aka Your Rich BFF — is on a mission to give every woman the money education the system never handed her. And she is not holding back. From why women are actually better investors than men, to the real reason financial literacy has a ceiling, to how she built an empire while working a 9-to-5 at BuzzFeed — this episode is the money conversation you didn't know you needed.In this episode, we cover:💸 Why women have been brainwashed into thinking they're bad with money — and the data that proves otherwise📊 The wealth gap that's costing women almost a million dollars over their careers🏦 How Vivian went from JP Morgan to BuzzFeed to 10 million followers and Chief of Financial Empowerment at SoFi🚀 How she built Your Rich BFF while working full-time — and the exact moment she knew it was time to quit💡 Why financial literacy alone won't save you and what actually needs to change🎯 The non-cash compensation and equity women should be asking for but aren't🔥 Why wanting to be rich doesn't make you a gold digger — it makes you powerful✨ Tune in to hear why the most dangerous thing isn't being bad with money — it's never being taught how to use it.To learn more about Vivian Tu:https://www.instagram.com/your.richbff/www.yourrichbff.comJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

She went from red carpet interviews and cruise lines to luxury watches, Saks Fifth Avenue, and now leading employer brand activations at one of tech's most recognizable names. Adrien Fleming's career has never followed a straight line — and that's exactly the point. At Zillow, she's completely rethinking how companies attract talent by showing up in culture, building belief, and making recruiting experiential. If you've ever felt like your pivot was a setback, this episode will change the way you see your story.In this episode, we cover:🎯 Why the "linear career" is officially outdated — and what to chase instead💼 The transferable skills Adrien carried from luxury retail and events into tech and HR😤 The real emotional toll of being laid off and why "panic applying" is a trap✨ What personal branding actually means inside corporate America (hint: it's your superpower, not your follower count)🏢 What employer brand is — and why it needs just as much love as consumer branding🎪 Why recruiting is becoming experiential and how Zillow is meeting talent where it actually lives🚩 The biggest red flag when companies talk about culture but don't live it📋 The one thing you can do THIS WEEK to reposition yourself for where you want to go✨ Tune in to hear how one of employer branding's most creative minds is proving that your skills travel — even when the industry changes.To learn more about Zillow:https://www.zillow.comhttps://www.instagram.com/zillowgrouplifeJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

She built a skincare empire from a YouTube channel, survived a very public launch controversy, and walked away with a $355M exit. Naturium founder Susan Yara is giving us the unfiltered story of how she built one of beauty's most unexpected brands — and why the best advice she ever got was to never fall in love with what she was building. From predicting her own creator peak to landing in all 1,400 Target doors to selling to E.L.F. Beauty, this is the blueprint ambitious founders actually need.In this episode, we cover:🎥 Why Susan started planning her exit from the creator economy before anyone else saw it coming📊 The analytics move that proved she could convert her audience into real customers🔥 The launch controversy that could have killed Naturium — and why it didn't🏪 How Naturium went into all 1,400 Target doors and why you should always ask for more💰 When and why to take investment as a founder scaling into big box retail🤝 What the E.L.F. acquisition process actually looked like from the inside — including the Spain trademark that almost killed the deal🚀 Why Susan stayed with the brand after the sale and what she's building next✨ Tune in to hear how one of beauty's most unlikely founders built, scaled, and sold a brand entirely on her own terms.To follow Susan Yara:https://www.instagram.com/susanyaraTo learn more about Naturium:https://www.naturium.comJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

We Put Ourselves on the Spot So You Don't Have To | Live Q&A from Austin, TXWe took the stage at Future Summit in Austin, Texas in front of hundreds of incredible women entrepreneurs and opened it all the way up. No filter, no script — just real questions from real founders and the honest answers you actually need to hear. From pitching investors to scaling past your revenue ceiling, this one is packed with tactical, no-BS advice.In this episode, we cover:- 💡 How to pitch investors when you don't have traction yet — and what to do instead- 📈 Why your business model might have a revenue ceiling and how to break through it- 🏗️ Whether to build your product or your audience first- 💸 The biggest money mistake Marina made in year one (a $30K lesson)- 🤝 How to find a co-founder who actually aligns with your values- 👊 How to beat imposter syndrome — including what Martha Stewart had to say about it- 🎟️ How to run profitable events no matter your budget✨ Tune in to learn how to date with clarity and call in connection that actually feels good.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Dating today feels less like romance and more like running a full-blown operation. Strategy. Logistics. Emotional stamina. But according to Katie Lloyd, matchmaker at The Bevy, finding real partnership has nothing to do with your résumé and everything to do with the energy you bring into the room.This week, Katie breaks down the modern dating landscape for high-achieving women and shares what actually moves the needle when you want connection that feels aligned, grounded, and long-lasting.We get into:• Why the idea that men are intimidated by successful women is a myth• How your “CEO energy” might be blocking romantic chemistry• The difference between dating from fear versus dating from wholeness• What conscious dating looks like in practice• How to check in with your nervous system on every date• The attachment styles that shape our patterns and how to work with yoursIf you’ve ever wondered why dating feels harder the more successful you become, this conversation will shift the way you think about partnership, presence, and possibility.✨ Tune in to learn how to date with clarity and call in connection that actually feels good.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn and Marina sit down with Bria Johnson, Chief Style Strategist and founder of Iconic with Style, to talk about the embodiment gap, that in-between season when you have grown internally but the way you show up has not caught up yet.This conversation is not about trends, rules, or buying more clothes. It is about presence, credibility, and how the subtle visual cues you send shape first impressions, confidence, and leadership in seconds.They get into:• Why first impressions happen before you ever speak, and how your image quietly signals authority• The difference between having cute outfits and having a cohesive, credible presence• Why fit is one of the most overlooked confidence tools, and how it changes the way you move, speak, and lead• How to stop dressing like the version of you that could be your friend, and start dressing like the one people want to follow• What it really means to read the room without erasing your identity• How to show up with intention on Zoom, in meetings, and in moments of visibilityIf you have ever felt capable on the inside but underestimated on the outside, struggled with imposter syndrome, or wondered why you are doing the work but not getting the recognition, this episode will resonate deeply. Tune in now.Follow Bria: https://www.instagram.com/iconicwithstyle/https://iconicwithstyle.com/Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Some brands sell products. LoveShackFancy built an entire world.In this episode, Jaclyn and Marina sit down with LoveShackFancy founder and creative director Rebecca Hessel Cohen to unpack how a single bridesmaid dress turned into a global, cross-category brand that people now use as an adjective. From dresses and dollhouses to Stanley cups, Pottery Barn collections, and viral activations, Rebecca breaks down the vision, the discipline, and the playfulness behind building a universe that feels “so LoveShack.”They get into:• How LoveShackFancy started as a side project while Rebecca was an editor at Cosmo• The vintage-inspired, romantic DNA that has never shifted, even when trends did• How she thinks about collaborations, from Stanley to Sephora to Pottery Barn• Why community, experiential retail, and “drop” culture keep the brand feeling electric• What it really takes to grow from one dress to a lifestyle world without losing the magicIf you have ever dreamed of building a brand with a clear point of view or you are curious how partnerships can fuel growth without diluting your identity, this episode feels like a behind-the-scenes masterclass in staying true to your aesthetic and still scaling big.Tune in for a conversation about creativity, collaboration, and creating a world people want to live in.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Fertility is one of the biggest factors shaping how women plan their lives, careers, and families, yet most of us don’t learn the real science until we are already navigating the stress of timing, age, or uncertainty. In this episode, we are breaking down what proactive fertility care actually looks like and how knowledge can give women more control over their timelines.We sit down with Dr. Catha Fischer, a board-certified reproductive endocrinologist and the Medical Director at Spring Fertility in New York City. Dr. Fischer is known for combining clinical expertise with compassionate care, and she walks us through everything women should know long before they feel pressure, panic, or confusion.They get into:• The difference between fertility and ovarian reserve• When to consider egg or embryo freezing and what age actually means• How a fertility assessment can help you plan your life on your own terms• The cost, timing, and emotional side of the egg freezing process• Why understanding your numbers early can give you independence, not fearIf you have ever wondered when to start thinking about fertility, what egg freezing really involves, or how to make proactive choices without overwhelm, this conversation will give you clarity and confidence.Tune in for a thoughtful, informative guide to protecting your future options.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Cosmopolitan is one of the most recognizable brands in media with more than six decades of history. So what does it take to evolve a legacy title for a completely new generation of readers and platforms?In this episode, we sit down with Willa Bennett, the editor in chief of Cosmopolitan and Seventeen, to talk about the real work that goes into modernizing a brand that people think they already know. From redefining the core editorial mission to building platform-specific content to navigating rapid shifts in media, Willa shares how she approaches reinvention without losing what made Cosmo iconic in the first place.They get into:• What it means to lead a legacy brand through a cultural shift• How Cosmo balances reinvention with its long-standing identity• The editorial strategy behind connecting with multiple generations• Why curation, storytelling, and POV matter more than ever• How Willa thinks about leadership, mentorship, and building a creative teamIf you have ever wondered how major brands stay relevant or what it looks like to lead through change, this conversation pulls back the curtain on the strategy, focus, and intuition it takes to evolve an icon.Tune in for a conversation about reinvention, vision, and the future of women’s media.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Influencer culture is shifting, everyone is exhausted, and the internet just doesn’t feel as fun or as real as it used to.In this episode, Jaclyn and Marina unpack why so many women are hitting a wall with social media, what’s really behind the ad fatigue we’re all feeling, and how the pressure to be “best known” is impacting founders more than ever.They get into:• Why social media feels uninspired and overwhelming• How the pressure to perform success shows up differently for women• The tension between building a business and building a personal brand• The shift toward AI creators and why offline experiences are becoming more valuableIf you’ve been feeling burnt out by social or craving something more authentic and creative, this episode will make you feel seen and might even give you permission to rethink how you want to show up.✨ Tune in for a conversation that reminds you presence is more powerful than performance.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Running a small business means wearing all the hats — CEO, marketer, cashier, bookkeeper — and somehow still finding time to post on Instagram. It’s a lot.That’s why we’re so excited to talk to Kasturi Mudulodu, the President of Commerce at GoDaddy, who’s helping entrepreneurs bring all their moving parts together — online and offline — through easy-to-use payment and point-of-sale tools.In this episode, Kasturi joins Jaclyn and Marina to talk about simplifying the chaos, building confidence in your systems, and using technology that actually feels human-friendly. Whether you run a boutique, café, salon, or local medical office, this conversation will leave you inspired (and organized). Let’s get into it! Visit https://www.godaddy.com/payments/point-of-sale to learn more about GoDaddy Commerce. Listeners can visit this link - https://www.godaddy.com/offers/payments/best-pos-systems - to request a free smart terminal, including 2-day shipping.**Note: Free Smart Terminal offered to merchants with confirmed in-person credit card transactions greater than $100K annually (avg. $8.3K/month) as shown in previous month’s processing statement.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Liv Schreiber has built a business around something we all crave: real connection. This week she joins Jaclyn and Marina to talk about what happens when you stop trying to “network” and start genuinely connecting. As the founder of *Hot and Social* and *Camp Social*, Liv helps women find friendship, confidence, and opportunity in the most unexpected places.They get into:* How showing up solo can change your life and career* Why connection is the most underrated business strategy* The story behind building Hot and Social and Camp Social* What it really means to build a community that lasts* How friendship and business can actually go hand in handIf you’ve been craving deeper connections or looking to meet the right people in your life and work, this one will remind you that sometimes the best opportunities start with a simple hello.✨ Tune in for a conversation that proves community is the strategy.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

💌 Subscribe to our Career Glow Up email series to get all the tips, scripts, and strategies to help you grow your career this month. https://mailchi.mp/a4486f077c2f/careerglowupIn this week’s WorkParty episode, Jaclyn and Marina unpack what networking actually looks like when you remove the pressure, ditch the performance, and focus on real connection. From navigating awkward rooms to following up with intention, they break down how meaningful relationships are built and why they matter more than any perfectly crafted pitch.In this episode, you’ll learn:• Why networking feels overwhelming for so many women and how to shift that mindset• How to make meeting new people feel natural instead of transactional• The power of warm introductions and why cold outreach rarely gets you in the room• Easy ways to take the pressure off yourself at events• How to nurture connections in a way that feels genuine and sustainable• The follow-up strategies that actually work• Why your most valuable career opportunities often come from the people you didn’t plan to meetJaclyn and Marina also share personal stories of the moments that changed how they think about networking, plus the real behind-the-scenes of Connect, Create & Cultivate’s AI-powered matchmaking tool that helps you meet people aligned with your goals.If you’ve ever dreaded networking, felt awkward at events, or wondered how people build those “life-changing” career relationships, this episode will completely reframe your approach.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

💌 Subscribe to our Career Glow Up email series to get all the tips, scripts, and strategies to help you grow your career this month. https://mailchi.mp/a4486f077c2f/careerglowupIn this week’s WorkParty episode, Jaclyn and Marina dive into what it really takes to grow your career beyond just showing up. They unpack how the most successful professionals treat themselves like assets, constantly learning new skills and adapting to what’s next.In this episode, you’ll learn:The difference between hard and soft skills and why both matterHow to identify the skills hiring managers are looking for right nowThe T-shaped framework that helps you stand out in any industryAffordable ways to keep learning through courses, workshops, and real-world experiencesHow to ask your company to invest in your growth and make it a win-winThey also share how microlearning and AI are changing the game for career development, plus their go-to strategies for staying relevant, creative, and confident at work.Whether you’re aiming for a promotion, thinking about a pivot, or just want to feel more energized about your job, this episode is for you.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

💌 Subscribe to our Career Glow Up email series to get all the tips, scripts, and strategies to help you grow your career this month. https://mailchi.mp/a4486f077c2f/careerglowupRecruiters spend just 6 seconds scanning your résumé before deciding if you’re a yes or a next. That means every word counts.In this episode of WorkParty, Jaclyn Johnson and Marina Middleton break down what actually makes a résumé and LinkedIn profile stand out in today’s job market. From what to delete to how to tailor your experience, they’re giving you the insider tips to help you land the job you want.We cover:• The résumé mistakes that might be holding you back• How to tailor your résumé for different roles• What recruiters really look for in the first few seconds• How to use LinkedIn to get noticed by hiring managers• Ways to make your professional brand impossible to ignoreIf you’ve ever searched “how to get hired,” “how to improve my résumé,” or “how to optimize my LinkedIn,” this episode will help you get your foot in the door and move to the top of the pile.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

💌 Subscribe to our Career Glow Up email series to get all the tips, scripts, and strategies to help you grow your career this month. https://mailchi.mp/a4486f077c2f/careerglowupLet’s talk money.In this episode of WorkParty, Jaclyn Johnson and Marina Middleton get real about one of the hardest but most important conversations at work: asking for a raise. From when to ask to how to prepare, they break down what it takes to approach salary negotiations with confidence and results.We cover:• How to know when it’s time to ask for a raise• What to include in your pitch to make your case stronger• How to use data and market research to back up your ask• What to do if your manager says no• Why confidence and preparation can make or break your outcomeIf you’ve ever searched “how to ask for a raise,” “how to negotiate your salary,” or “how to get promoted,” this episode is for you.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

This week on WorkParty, Jaclyn opens up about her recent breast cancer diagnosis and how a routine mammogram led to early detection. She shares what the process has looked like so far and the lessons she’s learned about listening to her body, advocating for herself, and staying proactive with her health.In this honest and deeply personal conversation, Jaclyn and Marina talk about what it’s like to navigate something life-changing while balancing work, emotions, and everyday life. They share why early detection matters, how to better understand your own body, and what it means to prioritize health even when life feels busy.Early detection can change everything. By sharing her story, Jaclyn hopes to encourage other women to take action, ask questions, and schedule that screening.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Motherhood doesn’t just change your schedule, it changes everything.This week, Jaclyn and Marina sit down with Denise Vasi, founder of Maed Beauty, actress, writer, and advocate for intentional living. Denise shares how becoming a mom reshaped her definition of success, what it took to launch Maed at Sephora, and how she learned to give herself grace through it all.In this episode, we cover:• How motherhood transformed Denise’s approach to ambition and self-worth• The real story behind launching Maed Beauty and landing in Sephora• The truth about balancing entrepreneurship and parenthood• Why giving yourself grace is key to leadership and sanity• The importance of slowing down after years of hustle cultureIf you’ve ever felt torn between chasing your goals and being present for your family, this episode will remind you it’s possible to do both.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

They break down why email is still the highest ROI marketing channel and how to make it work for you — from writing subject lines that feel personal to creating automations that nurture your audience while you sleep.We cover:Why email converts better than social media (and how to measure success)How to grow your email list without feeling salesyTips for writing authentic, high-converting newslettersSegmentation and automation 101: what to set up firstThe balance between beautiful design and genuine connectionCheck out Flodesk here: https://flodesk.comJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

On this week’s episode of WorkParty, Jaclyn Johnson and Marina Middleton dive into one of the toughest, and most important, aspects of building a business: your team. From first hires and org charts to evolving into a confident, effective leader, they break down the realities of what it takes to grow a strong company culture and why managing people is often the most challenging part of being a founder.They get candid about everything from early-stage hires and revenue-generating roles, to the pros and cons of remote work, how to delegate with trust, and why hiring the right person isn’t just about filling a title. Whether you’re navigating the challenges of managing a lean team, wondering when to build an executive layer, or trying to balance startup hustle with sustainable culture, you’ll hear hard-earned lessons and real-world insight from two seasoned entrepreneurs who’ve been there.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

On this week’s episode of WorkParty, Jaclyn Johnson and Marina Middleton are diving into what it really means to show up with confidence in work, leadership, and life. From fundraising and running a business, to navigating major personal transitions, they break down the challenges and mindset shifts, like moving from an employee to CEO and other things that shape how women lead and grow.They also get candid about the evolution of Create & Cultivate, the lessons learned from moving cities, and how owning your story can change both your personal and professional trajectory. Whether you’re pitching investors, building a team, or managing life’s big transitions, you’ll gain actionable insights, perspective, and encouragement to embrace your confidence at every stage.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

This week on WorkParty Jaclyn Johnson and Marina Middleton return with an honest conversation about leadership, reinvention, and what it actually looks like to grow a modern business. From the evolution of the “girlboss” narrative, to the pressure of building both a brand and a personal identity online as a founder, they break down the realities many women in business face, but don’t always talk about.They also get into what’s changed at Create & Cultivate, the behind-the-scenes work that goes into the Festival, and how running a small team can still lead to big results. Whether you’re figuring out your next move, trying to stay visible while staying sane, or learning how to show up with confidence, this episode offers real perspective and plenty to think about as we approach this next season! Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this special live episode of WorkParty, Jaclyn Johnson and Marina Middleton come to you from Palm Springs for the Blueprint Mastermind, joined by Cyndi Ramirez. Cyndi is the founder and CEO of Chillhouse, with a goal to modernize the spa industry. Together, they host a candid, no-holds-barred AMA answering anonymous questions from attendees on everything from building a brand, fundraising, rebranding after 10 years in business, to what really goes into launching a new product or strategy.Cyndi shares powerful stories about her biggest founder fails, including an ambitious Paris expansion attempt, and how an unexpected DM from Sophia Amoruso changed the trajectory of her business. Jaclyn and Marina reflect on their partnership and growth journey, diving deep into the leadership challenges, ego checks, and real-life lessons they’ve learned in building and rebuilding Create & Cultivate. From angel investing and team equity, to the emotional toll of entrepreneurship, this episode doesn’t shy away from the messy middle!Whether you're navigating a rebrand, scaling your business, or simply wondering if it's okay to not be in hustle mode 24/7, this conversation is packed with relatable insights and hard-earned wisdom.Connect with Cyndi: https://www.instagram.com/cyndiramirezChillhouse: https://www.instagram.com/chillhouse/https://chillhouse.com/Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Jaclyn Johnson and Marina Middleton recorded this episode of WorkParty during one of the biggest weeks of the year, Create & Cultivate’s Festival. They’re giving a candid, behind-the-scenes look at what it really takes to bring a multi-day experience to life, from programming four stages and managing a small team, to hosting hundreds of attendees, speakers, and brand partners.They reflect on what’s changed since their early event days, the lessons they’ve learned in real-time, and why supporting small businesses goes far beyond likes and reposts. If you’re building something big, navigating leadership in high-pressure moments, or simply curious about what goes on behind the scenes, you’ll find plenty of honest takeaways from two founders in the thick of entrepreneurship, while also making huge strides.Join us for next year’s Festival using the links below! Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

This week on WorkParty, Jaclyn Johnson and Marina Middleton are joined by April Gargiulo, the founder and CEO of Vintner’s Daughter, a cult-favorite skincare brand rooted in craftsmanship, performance, and radical quality. April’s journey is a rare one: from growing up in a Napa Valley winemaking family to formulating one of the most iconic serums in the beauty world. But what sets her apart is how she’s built her business, not by chasing trends, but by staying committed to intentional growth and uncompromising standards.In this episode, April shares how she went from formulating a single product, to creating a luxury skincare line known for its slow, thoughtful process and cult-like customer devotion. She opens up about launching with one hero product, building trust through transparency, and why the “clean” beauty movement is still so misunderstood. From creating a three-to-five-week infusion process, to giving 2% of top-line revenue to charity, April is redefining what it means to build with integrity and why “less but better” is a powerful business strategy in a world that moves too fast.Follow April:Website: https://vintnersdaughter.comInstagram: https://www.instagram.com/vintnersdaughterJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

This week on WorkParty, Jaclyn Johnson and Marina Middleton sit down with Sammi Cohen, creator, entrepreneur, podcast host, and former Amazon product manager who’s built a loyal following across Instagram, TikTok, and her own podcast, Social Currency. Known for her smart commentary at the intersection of business, tech, and culture, Sammi is part of the new wave redefining what it means to grow online with purpose, strategy, and a strong POV.In this episode, Sammi shares how she juggled corporate life at Amazon while building a content brand from scratch, why she waited years to monetize, and what finally made her take the leap into full-time entrepreneurship. From navigating burnout, staying consistent, and leveraging AI, to building thought leadership and pushing back on celebrity brand fatigue, this conversation goes deep on what it really takes to thrive in the creator economy today.Follow Sammi:Instagram:https://www.instagram.com/sammicohentalksTikTok: https://www.tiktok.com/@sammicohentalksSocial Currency Podcast: https://podcasts.apple.com/us/podcast/social-currency-with-sammi-cohen/id1812712126Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

This week on WorkParty, Jaclyn Johnson and Marina Middleton sit down with Anu Sethee, VP of Legal Practice and Attorney Services at LegalZoom. As the head of their law firm LZ Legal Services, Anu oversees the platform’s independent network of attorneys who support entrepreneurs and founders at every stage. With a deep understanding of how to go from idea to legit business, she’s on a mission to help founders protect what they’re building and make smart legal moves from day one.In this episode, Anu breaks down the essentials every founder should know, when to form an LLC, what counts as intellectual property, how trademarks actually work, and the biggest legal missteps to avoid. Whether you’re just getting started or scaling fast, companies like LegalZoom help demystify the legal side of entrepreneurship so you can protect your brand, build with confidence, and grow on solid ground. Check Out LegalZoom: https://www.legalzoom.comInstagram: https://www.instagram.com/legalzoomAnu Sethee’s LinkedIn- https://www.linkedin.com/in/anudeepsetheeJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalFollow Create & Cultivate:To follow along with Create & Cultivate: https://www.instagram.com/createcultivateTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddletonwww.createcultivate.comPR: [email protected] Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Live from Create & Cultivate’s 2025 Festival, Jaclyn Johnson and Marina Middleton sit down with two powerhouse guests at the intersection of purpose, wellness, and digital entrepreneurship, Alyson Stoner and Allie Fernando. Alyson Stoner, actor, artist, and founder of Movement Genius, is redefining success by prioritizing emotional wellness and accessibility within the creator economy. Allie Fernando, VP of Marketing at Kajabi, the all-in-one platform empowering creators to own their content, audience, and revenue at any stage,on their own terms. Together in this episode, they unpack what it means to build a business that’s both sustainable and rooted in impact, while also utilizing helpful tools like Kajabi’s platform to execute this through courses and offerings. Alyson shares how their lived experience and training in mental health have shaped their company’s mission to make wellness tools more inclusive. Allie offers key insights on what truly defines success for creators, how to monetize without burnout, and the future of digital entrepreneurship. From the biggest mistake creators are making when launching a course, to building purpose-driven products that truly serve, this episode offers a powerful look at what it takes to create meaningful impact in the digital economy.Check out Kajabi: https://kajabi.comFollow Alyson:https://www.instagram.com/alysonstonerhttps://www.movementgenius.comFollow Allie:https://www.linkedin.com/in/allie-fernando/https://kajabi.comJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalFollow Create & Cultivate:To follow along with Create & Cultivate: https://www.instagram.com/createcultivateTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddletonwww.createcultivate.comPR: [email protected] Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Jaclyn Johnson and Marina Middleton are back with a brand new catch-up episode of WorkParty, this time live from New York City as Jaclyn celebrates turning 40 and steps into a major new chapter, personally and professionally. From closing the door on her LA era to testing the waters in NYC, Jaclyn opens up about choosing change over comfort and embracing uncertainty with curiosity and intention. Marina shares on how interior design became her unexpected creative outlet, why she’s building connection into every layer of the business, and how she’s finding her footing as a leader through every high-stakes moment.They dive into life milestones, creative rediscovery, and what it really looks like to evolve as women, founders, and friends. From buying dream homes and planning once-in-a-lifetime trips, to launching the biggest Create & Cultivate festival yet, this episode is a reflection on growth in all its forms. Whether you’re in a season of change, searching for balance, or just need a reminder that it’s okay to start over, this episode is full of insight, laughs, and permission to live life your way.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton are joined by chef, entrepreneur, and storyteller, Hawa Hassan! The powerhouse behind Basbaas Sauce and the James Beard Award-winning author of In Bibi’s Kitchen, now she’s back with a stunning new cookbook, Setting a Place for Us: Recipes and Stories of Displacement, Resilience, and Community. This new book brings together 75 recipes and powerful personal narratives from countries shaped by war and migration.From launching the first Somali condiment line to building a brand rooted in culture and connection, Hawa shares her incredible journey from refugee to food entrepreneur. She opens up about turning a small idea into a big impact, the importance of storytelling in business, the emotional work behind sharing personal narratives, and why not everyone is meant to be an entrepreneur. Plus, she talks about her expansion into TV, building a holding company, and the power of preserving heritage through food. Whether you're a creative founder, a passionate storyteller, or simply someone looking to make a meaningful impact through your work, this episode will leave you inspired to lead with purpose and authenticity.Follow Hawa:Instagram: @hawahassanBasbaas: @babaasfoods  | basbaassauce.comResources & Mentions:Setting a Place for Us — Buy the bookJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton welcome guest Suneera Madhani, the trailblazing entrepreneur and founder behind Stax Payments, and now the visionary CEO of Worth AI. Suneera built Stax at 25 year old, scaling it to over $140 M in recurring revenue, and then into a business valued at over a billion dollars, making her the first female CEO to lead a Florida-based startup to a billion-dollar valuation. She's also the founder behind the CEO School company, and podcast with over a million downloads, which empowers women to scale their businesses and change the landscape of the traditional business world.  In this episode, they dive into Suneera’s POV on leadership, with powerful insights on scaling, structure, and culture. They’ll explore how she approaches team-building and the art of “fire fast”, striking the right work-life balance as a mom and CEO, the differences between founding a first-time startup and launching a high-growth AI fintech venture. They’ll touch on her mission behind Worth AI surrounding bringing transparency and ownership of financial data to small businesses everywhere. If you're building a brand or startup with scale, evolution, and intentional impact in mind, this conversation will provide you the guidance you need!Follow Suneera:Instagram: @suneeramadhaniMore at: suneeramadhani.com Podcast: CEO School-Ep 288. Your 5 Love Languages and How You Can Apply Them As CEOJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton chat with Henley Vazquez, the co-founder and CEO of Fora, a modern travel platform reinventing the role of the travel advisor. With a background in luxury travel and a mission to create more accessible, flexible, and inclusive career paths, Henley has built a fast-growing community of over 97% newcomers to the industry, 86% of whom are women. Under her leadership, Fora is reshaping an outdated industry by equipping travel lovers with the tools, tech, and support to turn their passion into a thriving business.Jaclyn and Marina talk with Henley about the massive shifts happening in the travel industry, including the rise of last-minute bookings, the demand for local and authentic experiences, and the surprising surge in cruise travel. Henley also breaks down what it takes to become a travel advisor today, how Fora uses tech and AI to empower small business owners (not replace them), and why flexibility and community are key to building a work model that truly works. Whether you're dreaming of a career in travel or just looking for smarter ways to plan your next trip as an entrepreneur on a mission to your next networking event, this episode is packed like a carry-on with actionable insights. Links:Become a Fora Advisor: https://www.foratravel.com/join-usWebsite: https://www.foratravel.comInstagram:https://www.instagram.com/foratravel/Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

This week on WorkParty, recorded live from Austin at this year’s SXSW, Jaclyn Johnson and Marina Middleton sit down with a true game-changer in the world of food, Jeni Britton. Not only is she the founder of Jeni’s Splendid Ice Creams (aka, your favorite pint in the freezer aisle), but she’s sharing all about building her next iconic brand, Floura & Co. Bold, brilliant, and mission-driven, Floura isn’t just another food startup. It’s an ambitious new venture, out to tackle two massive problems: America’s food waste and the fiber crisis, all at the same time! Jeni’s goal is to upcycle 100 million pounds of fruits and veggies headed for the landfill and turn them into delicious, fiber-packed foods people actually want to eat. Jeni gets into how her personal health journey led to this surprising revelation and what sparked the discovery to create this brand. In this episode, Jeni shares how she’s applying everything she learned from her first brand to build and scale something completely new. She’ll touch on why she believes fiber is the next protein, and what it takes to launch a truly disruptive product in an industry that’s overdue for innovation. From embracing slower growth, to tackling chronic illness through food, Jeni is proof that entrepreneurship can evolve with purpose. A great conversation for those dreaming of launching something that just might change how people live, and eat! Follow Jeni:Instagram: @jeni @liveflouraExplore Floura: https://www.floura.comTry Jeni’s: jenis.comJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Jaclyn Johnson and Marina Middleton are back with a brand new episode of WorkParty, this time reflecting on Marina’s first year as CEO of Create & Cultivate and what it really takes to lead at the next level. They get honest about the hilarious and hard realities in the transition from running a lifestyle business as a solopreneur to operating a full-scale company with investors, departments, and high stakes at every turn. From redefining the CEO title, to learning how to lead without burning out, this chat explores the mindset shifts, leadership lessons, and unexpected challenges that come with scaling a brand beyond yourself. Marina shares what she wishes she knew before stepping into the role, and Jaclyn offers real insight about evolving from founder to mentor. They also touch on the benefits of working with a business partner and how welcoming different perspectives and shared goals has helped them grow not just the business, but themselves as leaders. Whether you’re growing your own team or growing into your next identity in a new chapter, this episode is a must-listen for anyone navigating what’s next!Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

This week on WorkParty, Jaclyn Johnson and Marina Middleton sit down with Aleen Dreksler, co-founder and Chief Executive Officer of Betches Media, the defining voice in culture for women and the go-to destination for hilarious, smart, and unfiltered content. In this episode, Aleen shares the full story of how she and her lifelong besties turned a satirical blog into a powerhouse media company with a built-in community reaching 250M+ across all platforms. We dive into what it takes to grow a content brand while staying culturally relevant, how Aleen leads with creativity and strategy, and why putting your audience first creates that true, close-knit connection. She also shares the non-negotiables that have guided their brand evolution, how she learned to lead without a mentor, and why waiting to sell the business until the right moment and right partners, was one of the most empowering decisions of her career.Aleen will also be making an upcoming appearance at The World’s Largest Festival for Women in Business, where she’ll be taking the stage to drop even more insight into brand building, scaling media, and showing up authentically in your leadership journey. Follow Aleen + Betches:Instagram: @aleen | @betchesMore at: betches.com Substack: Please AdviseJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton sit down with Ashley Jappe, Head of Marketing for FRE Non-Alcoholic Wines, to explore how intentional choices are transforming the way we socialize, celebrate, and connect. As a seasoned brand strategist with over a decade of experience leading multi-million dollar wine portfolios, Ashley dives into her perspective on balance, personal passion and deep industry insight to her work in the non-alc space. Ashley shares how her own lifestyle shift toward more presence and mindfulness perfectly aligns with FRE’s mission to support evolving entrepreneurs. From launching FRE’s new Sober Curious City Guide, to redefining what it means to show up at events, glass in hand, alcohol optional, Ashley walks us through how the brand is building a community rooted in connection, beyond the product. If you’ve ever felt curious about non-alc, or simply want to lead with more intention in both life and business, this episode offers real inspiration and plenty of thoughtful takeaways. Plus, get the inside scoop on where FRE is showing up next (spoiler: the Create & Cultivate Festival is about to get even more refreshing!)FRE Links:Website: https://www.frewines.comInstagram: @FREwines Tiktok: @FREwinesJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Jaclyn Johnson and Marina Middleton are back with another live episode of WorkParty, straight from Austin during South by Southwest (SXSW) and in celebration of the upcoming Future Summit. With over 6,000 RSVPs and an electric lineup of powerhouse speakers, they’re sharing major takeaways from the week, from live broadcasts and back-to-back panels, to unforgettable full-circle moments. Marina reflects on attending Create & Cultivate events just a few years ago and now standing center stage, while Jaclyn opens up about what it means to be a legacy founder in a constantly evolving landscape.They also give us a sneak peek into the Future Summit, the return of fan favorites like Adrienne Bailon and Ashley Graham, exciting first-timers like Teighan Gerard of Half Baked Harvest and many others! With conversations around personal evolution, building community, and staying relevant in an ever-changing entrepreneurial world, this episode is a powerful reminder that sometimes just showing up can change everything. Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton chat with Olivia Ormos, founder of Mavn, the game-changing platform that’s transforming how brands and influencers collaborate. From launching her agency OO & CO in 2010, to creating Mavn, a powerful tool for seamless influencer partnerships, Olivia has been at the forefront of digital marketing and brand growth. Her journey started with Model Volleyball, a community-driven Miami event now celebrating its 15th year, and evolved into solving the biggest pain points in influencer marketing with Mavn. With no tech background, Olivia built Mavn purely from frustration with manual processes and a vision for something better.In this conversation, Olivia shares how she brought Mavn to life, prioritizing quality over quantity in influencer partnerships and focusing on real ROI for brands. She breaks down the challenges of building a platform, why she values relationships and networking as her secret weapon, and how she’s scaling Mavn with authenticity and community at its core. Plus, she gives us a behind-the-scenes look at Model Volleyball, her relentless networking strategies, and the exciting plans she has for expanding Mavn. For anyone looking to build brands with purpose and forge real connections that fuel growth, Olivia's insights are a must-hear!Follow Olivia Ormos:Instagram @oliviaormosInstagram @mavncreatorswww.mavncreators.comInstagram @ModelvolleyballJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton are catching up with Serena Kerrigan, the unapologetic queen of confidence, content creator and founder of SFK, a brand dedicated to empowering women through radical authenticity. From her days as a video producer at Refinery29 to launching the viral hit ‘Let's F*cking Date’ during the pandemic, Serena has mastered the art of turning personal storytelling into a powerful business. Her candid approach led to a successful card game, sold-out live shows, and now her scripted debut, Older Hotter Wiser, which just premiered on Peacock as part of NBCUniversal's Creator Accelerator.Serena shares her journey of scaling her brand through community engagement, raw vulnerability, and relentless ambition. She discusses the power of thinking big even on a budget and how listening to her audience helped shape her products and projects. With her new series, Serena is stepping into a new chapter of storytelling, proving that confidence isn’t just a mindset, it’s a business model. Tune in to learn how to build a brand rooted in authenticity, fearless self-belief and intuitive passion! Follow Serena Kerrigan:Instagram: @SerenaKerrigan@OlderHotterWisershowSerena’s LinkTreeJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton sit down with Melanie Richards, the visionary founder of goGLOW. A former probation officer turned beauty executive, Melanie transformed her side hustle into a nationwide franchise that’s redefining the sunless tanning industry and setting new standards for skincare. With patented technology, proprietary products, and a commitment to clean beauty, she’s on a mission to deliver transformative client experiences and empower entrepreneurs through innovative franchise opportunities.Tune in as Melanie shares her journey from a one-woman mobile tanning service to a booming franchise with locations across the country. She opens up about the key moments that sparked goGLOW’s growth, the decision to franchise, and why creating confidence for her clients is at the heart of her brand. Melanie also discusses what it takes to be a successful franchise owner, the importance of strong processes, and how she’s raising the bar in an industry that’s been untouched for too long. If you’re ready to learn about building a beauty empire from the ground up, this conversation is packed with insights and inspiration.Connect with Melanie:Visit us at goGLOW.co to find a location near you and use code WORK20 for 20% off your first goGLOW.Website: https://goglow.co/Instagram: https://www.instagram.com/_goglowhttps://www.instagram.com/goglow_melanieFacebook: https://www.facebook.com/goglowsunlesstanJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton sit down with KK Hart, CEO and Chief EmPOWERment Officer of Ghost Democracy. KK Hart is a dynamic leader passionate about empowering others to achieve their fullest potential. With an impressive background in business strategy, acquisitions, and wellness, KK has built and advised multi-million dollar brands. Now, as the CEO of Ghost Democracy, she’s redefining clean beauty with high-performance, exceptionally clean products that are loved by icons like Oprah and Rachel Zoe. A mother of two through adoption, KK’s holistic approach to business and self-care fuels her mission to help others invest in themselves —mind, body, and beyond.Tune in as KK dives deep into what it means to take risks and truly bet on yourself in business. From acquiring and advising multiple companies, to transforming Ghost Democracy into a leader in mindful beauty, she shares her ethos around slow growth, conscious consumerism, and sticking to your values even when it's not the popular choice. KK also discusses the power of retention over constant acquisition, the importance of true business sustainability, and why sometimes the smartest move is staying independent. If you’re ready to learn how to grow with intention, KK shares valuable lessons on building a business that’s built to last.Connect with KK:Use coupon code CREATE10 For An *extra* 10% off your first order- that’s 10% over and above any other offer we may have!Instagram: instagram.com/ghostdemocracyWebsite: www.ghostdemocracy.comYoutube: youtube.com/@ghostdemocracyJoin Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Jaclyn Johnson and Marina Middleton are back for a fresh new season of WorkParty! They kick off this episode with updates of where they’ve been taking WorkParty on the road thus far, and dive into an informative conversation on all things negotiation—how to master it, why it’s such a powerful tool, and how women can show up to the table with confidence and clarity. From brand deals, to even car purchase negotiations, they stories of wins, missteps, and the wisdom they’ve learned along the way. They’ll also explore how the recent issue of tariffs is impacting small businesses and what that teaches us about high-stakes negotiation in both business and politics. Plus, Marina breaks down her best tactics for standing firm, knowing your worth, and being willing to walk away, while Jaclyn keeps it real about the draining toll intense negotiations can take. Whether you love a good deal or dread the back and forth, this episode is full of insights and encouragement to help you hold your ground and know your value. We can’t wait to bring you more WorkParty this year, so subscribe and stay tuned! Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton are diving into the wild world of workplace horror stories, and these are next level! They asked listeners on socials to share their most chaotic, cringe-worthy, and downright unbelievable work experiences, and they delivered some mind boggling ones! From bosses who crossed every possible line, to coworkers who made the job unbearable, these stories are equal parts shocking and hilarious. They’ll unpack the drama, share some of their own work place traumas, and maybe even give a little advice for surviving those tough situations if you’re going through them yourself! FRE Non-Alc Wines offers a true-to-wine experience, perfect for Dry January and beyond, catering to the sober curious, health-conscious, and those seeking balance. Enjoy options like Chardonnay, Cabernet Sauvignon, and Sparkling Brut—zero-proof and full of flavor, available at your local store.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton wanted to take this time to not only acknowledge the tragedy of the current LA wildfires, but to touch on ways you can help, support and make a difference in the lives of those who have been deeply affected. It can be easy to go on with “business as usual” if you are not directly impacted by unfortunate events of a similar nature, but they’ll share how to address them from a leadership perspective and ways you can show up personally, digitally and as a business owner.As an added way to support, Create & Cultivate wants to give back and drive traffic to small businesses through their LA Wildfire Resource Hub. If you know of any founders or businesses in Los Angeles that have been affected, submit them to us by emailing [email protected]. LA Wildfire Resource Hub: https://www.createcultivate.com/lawildfire-resource-hubNicole Lapin’s Go Fund Me: https://www.gofundme.com/f/help-nicole-lapins-family-after-palisades-fireFRE Non-Alc Wines offers a true-to-wine experience, perfect for Dry January and beyond, catering to the sober curious, health-conscious, and those seeking balance. Enjoy options like Chardonnay, Cabernet Sauvignon, and Sparkling Brut—zero-proof and full of flavor, available at your local store.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton welcome guest Tera Peterson, CEO and Co-Founder of NuFACE, a trailblazer in at-home skincare technology. Inspired by her mother’s work as an aesthetician, Tera co-founded NuFACE in 2005 with her mother and sister, launching the first FDA-cleared at-home microcurrent device.With over 20 years of experience, Tera has redefined beauty routines, bringing professional-grade microcurrent facials to our fingertips. From the game-changing NuFACE Classic to their latest innovation, the FIX MicroWand, Tera and her team have continuously set the standard for beauty tech. Join them as they dive into Tera’s entrepreneurial journey, the inspiration behind NuFACE, the challenges of leading in a competitive industry, and what’s next for the brand as they celebrate 20 years of innovation. Tera also shares her best advice on feeling more confident inside and out, how to own your area of expertise in business, goal setting inspiration and finding harmony as a mother and entrepreneur!NuFACE is offering a FREE Skincare gift with your purchase of the NEW FIX MicroWand for a limited time only with code WORKPARTY. Visit NuFACE.com today and use code WORKPARTY for your free gift!Instagram & Tiktok: @MyNuFACE - @TeraValdez FRE Non-Alc Wines offers a true-to-wine experience, perfect for Dry January and beyond, catering to the sober curious, health-conscious, and those seeking balance. Enjoy options like Chardonnay, Cabernet Sauvignon, and Sparkling Brut—zero-proof and full of flavor, available at your local store.Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton are talking all about the ins and outs of 2025- what they are leaving in 2024, what they are keeping and bringing with them into the New Year! Marina shares some of the amazing answers she also received from listeners on Instagram and is going through some common themes we can all agree need to go! From letting go of fears and certain kinds of toxic people, to setting intentions for more fun, self care, spirituality and vulnerability! Regardless of if these change for you, understanding your current wants and needs in preparation can be so powerful for taking on the new year! Let’s crush 2025!FRE Non-Alc Wines is here to make your Dry January a little bit more balanced. FRE Wines caters to a diverse range of consumers including the sober curious, those who abstain from alcohol, health-conscious individuals, and those who appreciate the balance of both alcoholic and non-alcoholic options.FRE Wines stand out by offering a true-to-wine experience, undergoing the full vinification process: the grapes are meticulously grown, harvested, and fermented, as in traditional wines. After fermentation, the alcohol is gently removed using advanced techniques, preserving the wine's complexity, mouthfeel and aroma, giving a true to wine experience.Don't go dry this January, stay social and go zero proof. Offerings include FRE Chardonnay and Cabernet Sauvignon in mini 187ml bottles, and FRE Sparkling Brut, Moscato, Sauvignon Blanc, White Zinfandel, Rosé, Chardonnay, Pinot Grigio, Merlot, Red Blend, and Cabernet Sauvignon in standard 750mL bottles.Your Dry January just got a little better with FRE non-alc wines. Find at your local store. Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festivalTo follow along with Create & Cultivate:https://www.instagram.com/createcultivatewww.createcultivate.comTo connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnsonTo connect with Marina Middleton: https://www.instagram.com/marinaamiddleton