You Can't Study This

Peter is a renowned microbiologist, doctor, and professor, celebrated for his groundbreaking research on Ebola and AIDS. He has held key positions at the United Nations and the World Health Organization. With 16 books and over 600 scientific articles to his name, his contributions have shaped global health policy and research.From a childhood in the small Belgian village of Keerbergen to the frontlines of global epidemics, Peter takes us on a journey through his groundbreaking work in infectious diseases. He shares how he helped identify the Ebola virus, led the fight against HIV, and tackled some of the world's biggest public health challenges. In this episode, we explore his relentless curiosity, his passion for justice, lessons of leadership and how his work has saved millions of lives.

Vincent Buyssens is a creative digital strategist and A.I. specialist at Loop Earplugs.From community manager to AI explorer, Vincent or as we like to call him, Void Walker has spent his career navigating the ever-shifting landscapes of technology and culture for over a decade. As a creative strategist, storyteller, and digital pioneer, he thrives in the spaces where subcultures and innovation collide. In this episode, he unpacks high agency, AI's creative future, and why storytelling is more powerful than ever.

Saskia Van Uffelen is a Belgian business leader in ICT, specializing in the impact of digital transformation on skills. As Belgium’s ‘Digital Champion’ for the European Commission and former ICT Woman of the Year, she’s a recognized industry voice. Beyond her executive roles, she inspires as an author, keynote speaker, and mentor, successfully balancing leadership with family life and five children.Some people resist change, while others run toward it—Saskia is firmly believer of that second option. With a nature in leadership and transformation, she thrives on impact, challenges outdated ways of working, and believes in the power of people to drive real change. In this episode, we’ll explore her journey, her bold approach to innovation, and why she thinks now is the best time to make a difference.So tune in for an inspiring talk on leadership, resilience, and the future of business.

(Episode in Dutch)“Whatever People Say I Am, That’s What I’m Not”—this Arctic Monkeys album title perfectly describes the ever-curious Maarten Van Herck.In the final episode of our first season, we sit down with this cultural strategist who is rewriting the rules of branding with his studio, Defiant. From breaking away from outdated advertising models to tapping into the power of communities, Maarten shares how brands can create true cultural relevance today. With over 15 years of experience and collaborations with major brands like Disney and Zalando, he explains why creativity is like a muscle you can train, and why 'music thinking' beats 'design thinking' any day.If you’re ready to challenge the status quo, this episode is for you!

What does it take to lead a cutting-edge animation studio? Johanna Keppens, Managing Director of Volstok, gives us an inside look at the world of animated content. As a born ambition-junkie, she’s always looking for the next challenge, both for herself and for the studio. We are taken behind the scenes of leading a thriving studio while keeping innovation and artistry at the forefront.In this episode, she shares her journey from project manager to co-owner, and how she keeps her team sharp and creative. We explore the balance between artistic freedom, personal growth, and running a successful business. With a passion for innovation and a mindset that "standing still is not an option," her insights on empathy-driven leadership will inspire anyone looking to challenge the status quo!

Meet Kriticos Mwansa, a multidisciplinary creative who’s a musician, activist, and speaker based in Brussels. In this episode, Kriticos shares the story behind his innovative “Book Club,” where people who haven’t read the book come for enriching conversations about art and culture. Through this, he seeks to create safe spaces for intimate, honest conversations, while educating people on art, literature, and culture. We also explore his views on growing passion projects into businesses, his upbringing, cultural contrasts, and his thoughts on music. Tune in to discover how Kriticos is using creativity to push boundaries and inspire change, making knowledge accessible to all.These are 5 Book recommendations by Kriticos mentioned in this episode. The Alchemist by Paulo Coelho The Power of Habit by Charles Duhigg The Untethered Soul by Michael A Singer The Four Agreements by Don Miguel Ruiz The Celestine Prophecy by James Redfield

(Episode in Dutch)In this candid conversation, internationally acclaimed choreographer Isabelle Beernaert shares how her unique artistic vision, shaped by years of experience in iconic theater productions and So You Think You Can Dance, has made her one of the most influential choreographers in the Netherlands and Belgium. She takes us through her personal journey, from her classical training at the Royal Ballet School of Antwerp to her remarkable comeback with her latest production, La Dame En Noir.The discussion touches on profound themes such as finding your own path, using obstacles—like her recovery from breast cancer—as a source of strength, and how Isabelle balances commercial success with artistic integrity. Discover how she combines her roles as dancer, choreographer, entrepreneur and mother, while constantly reinventing herself in a world where she defies being put in a box.#isabellebeernaert #ladameennoir

(Episode in Dutch)In this episode, we dive into the whirlwind world of Sam D'Huyvetter, the Ghent-based chef and culinary entrepreneur who is shaking up the hospitality scene with his unique vision and boundless passion. Known for Bar Bask, The Dudes, and Brand Bites, Sam shares his creative journey from the kitchen to the business world.We talk about how he leverages social media to share his culinary adventures, what true creativity in the kitchen means, and how teamwork and entrepreneurship have shaped his success story. With his vibrant Ghent accent and rock 'n roll energy, Sam takes us on an inspiring ride full of fire, flavor, and business savvy. 🌶️🔥If you're looking for inspiration—or just want to drool over his food creations—this is an episode you don’t want to miss!

(Episode in Dutch)In our very first episode, we sit down with Jan Teulingkx, former Global Creative Director at Saatchi & Saatchi and founder of the agencyGood. 🌍Despite promising himself he'd never do a podcast, Jan just couldn’t resist joining us for this conversation.Jan has made his mark in the advertising world, working with top global brands, winning numerous international awards, and collaborating with renowned artists and athletes. In this episode, he shares his journey from the global ad industry to founding his own agency,Good, which has since been crowned "Innovator Agency of the Year" in Belgium.We talk about his battle against routine, how creativity for him is all about simplicity, and how that influences both his life and work. According to Jan, the creative model of the advertising industry is in desperate need of change. He also shares his vision for the future of the industry and how he’s pushing boundaries with Good