YOU Matter, in Business

Embracing Natural Rhythms: Sustainable Leadership for Women with Amy from Next Level UniversityIn this episode of You Matter in Business, Amy returns to delve into the importance of sustainable leadership for heart-centered leaders, focusing on how to avoid burnout by aligning with natural rhythms, especially for women. Amy emphasizes the significance of understanding and respecting women's hormonal cycles to enhance self-worth and productivity. She shares insights on how different phases of a woman's cycle affect her energy and capabilities, advocating for self-awareness and open communication with family and colleagues. The discussion also touches on the challenges of perimenopause and menopause, offering practical advice on managing these transitions. Amy highlights the offerings of Next Level University and underscores the value of personal development in achieving success.00:00 Introduction and Recap00:38 Understanding Natural Rhythms01:25 Empowering Women Through Self-Care02:42 The Impact of Hormonal Cycles11:23 Navigating Perimenopause and Menopause17:40 Next Level University Overview20:59 Conclusion and Final ThoughtsConnect with Amy:Email: [email protected]: https://www.nextleveluniverse.com/gro...Facebook:   / amy.lenius  Instagram:   / amylenius  Host and Sponsor:Ariel Faith - Speaking and Education - arielfaith.com Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. https://arieljoyfaith.comhttps://youtu.be/D2WbJeqdtcA 

In this powerful episode of "You Matter In Business," host Ariel Faith sits down with Amy Lenius, Director of Group Coaching at Next Level University, to explore what it truly means to lead with authentic authority. Amy shares her transformative journey through chronic illness and how it led her to discover that real leadership isn't about performing confidence—it's about deeply knowing your worth.Key Topics Discussed:[0:00] Introduction & WelcomeMeet Amy Lenius and her work at Next Level UniversityThe shift from performing success to embodying authentic leadership[2:00] The Three Pillars FrameworkSelf-belief: Your capacity and capabilitySelf-worth: The internal game of worthinessConsistency: The unsexy fundamental that changes everything[4:00] Leadership as InfluenceWhy we're all leaders in different areas of lifeThe three layers of belief: Is it possible? Is it possible for me? Is it worth it?[6:00] Building Self-Worth from WithinWhy women's worth is often externally focusedThe five keys to building authentic self-worthState, prove, and self-assign: The daily practice[10:00] Boundaries vs. RulesThe critical difference most people missWhy boundaries control us, not othersNavigating the fear of losing love when setting boundaries[13:00] Core Wounds: Unlovable, Defective, UnwantedUnderstanding what drives your unconscious behaviorHow to identify your core woundMoving from reactive to empowered choice[16:00] Redefining SuccessWhy success is subjective and personalPermission to be fulfilled at home or chase entrepreneurshipFinding alignment over balance[20:00] Seasons of Abundance and ScarcityThe sailing analogy: Tacking through life's challengesThe "Drive to Five" conceptLearning to flow rather than balance[23:00] The Hard Parts of GrowthWhy personal growth doesn't look like Instagram"Lonely Land": The normal phase when relationships shiftPain now for progress later[27:00] Expanding Your Comfort ZoneThe three-ring target: Comfort, growth, and anxiety zonesBuilding the identity of "I can do hard things"Trusting the process when you can't see the other side[29:00] Looking AheadPreview of next episode: Working with natural rhythmsConnect with Amy Lenius:Host and Sponsor:Ariel Faith - Speaking and Education - arielfaith.com Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. https://arieljoyfaith.comhttps://youtu.be/D2WbJeqdtcA 

Welcome to another episode of You Matter in Business! In this episode, we're flipping the script on traditional leadership and exploring what it means to lead through collaborative authority—using wisdom and values instead of hierarchy and control.What You'll Learn:Why "I don't know, let's figure it out together" is one of the most powerful leadership statementsHow to build authority through lived experience rather than titles and credentialsThe collaborative leadership advantage for professionals 40 and aboveHow to lead authentically without pretending to have all the answersWhy younger generations are hungry for collaborative, not controlling, leadershipKey Timestamps:[0:00] - Introduction: Leadership through heart, not hierarchy[1:02] - The power of saying "I don't know, let's figure it out together"[1:38] - What collaborative authority really means[2:41] - Old model vs. new model: Authority from titles vs. lived experience[4:25] - Real example: Collaborative leadership in action on a branding project[5:51] - Leading without pretending you know everything[6:00] - Meet Macy Robison: Leadership styles expert[8:01] - Understanding your natural leadership style with Macy's assessment[10:31] - Why trying to lead like someone else doesn't work[13:33] - What collaborative leadership actually looks like in practice[7:13] - Hiking analogy: How collaborative leaders guide without controlling[7:46] - Real story: Addressing community issues with curiosity, not control[8:52] - Why admitting "I was wrong" builds respect[9:36] - Your experience creates natural authority—share it like wisdom[10:46] - Reflection questions for this week[11:38] - Final thoughts and next week's previewResources Mentioned:Macy Robison's Leadership Assessment: Macy's Podcast: Own Your ImpactWebsite: ArialJoyFaith.comConnect with the Real Women in Business Community:Join women 40 and above who are practicing collaborative leadership while building value-driven businesses. Learn more at https://real-wib.app.clientclub.net/homeBecause you matter in business. Your leadership style matters. Your collaborative authority matters.Host and Sponsor:Ariel Faith - Speaking and Education - arielfaith.com Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. https://arieljoyfaith.comhttps://youtu.be/D2WbJeqdtcA 

In this episode of "You Matter in Business," we explore the fundamental difference between working to live and building something you actually want to live for. Discover how to transform your business from a grind into heart-centered work that aligns with your values without sacrificing profitability.KEY TOPICS & TIMESTAMPS:[0:00] Introduction: The Big QuestionDo you work to live, or are you building something you want to live for?Understanding the massive difference between these two approaches[0:52] What Heart Work Really MeansWhy heart work doesn't eliminate hard days—it transforms themPersonal story: From draining corporate photography to energizing brand work[2:04] The Difference Between Draining and ChallengingKey question: Does your work drain you or challenge you?How to recognize when your business is becoming heart work[3:48] Making Values-Based DecisionsReal example: Saying no to great money for family commitmentsWhen your values become louder than your fear of missing out[4:30] The Value Integration TestPricing decisions: Sustainable vs. what you "should" chargeThe $350 example: Understanding true business costsChoosing aligned clients over anyone who will pay[6:04] Scheduling for Life, Not Just IncomeTime blocking personal time and family commitmentsBuilding hard work instead of just working harder[6:30] What Changes When Your Business is Heart WorkYou attract different people who share your valuesMarketing feels authentic, not convincingEnergy shifts from depleted to challenged[7:27] The Money Conversation Nobody HasSometimes heart work makes less, sometimes moreThe money feels different when you're not sacrificing yourselfHaving time to actually enjoy the benefits[8:30] How Your Leadership TransformsLeading from "what do I know is right" vs. "what am I supposed to do"Becoming an example for the next generationShowing that meaningful work is possible[9:43] Your Work This WeekAsk yourself: Am I working to live or building something I want to live for?What needs to change? Start with incremental, small stepsOne value-based decision can shift everything[10:43] Join the CommunityReal Women in Business: Free community for women 40+ creating businesses they can actually live in https://real-wib.app.clientclub.net/homeLearn more at arieljoyfaith.comHost and Sponsor:Ariel Faith - Speaking and Education - arielfaith.com Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. https://arieljoyfaith.comhttps://youtu.be/D2WbJeqdtcA 

In this episode, we're joined by Lorrie Thomas, CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, for a deep dive into creating marketing that actually works—without the stress.Lorrie has been a pioneer in online marketing since 1999, navigating everything from the dot-com boom and bust to today's AI-driven social media landscape. She specializes in helping intentional leaders build marketing processes and systems that support their professional goals while keeping things fun, healthy, and profitable.In this episode, we discuss:Why marketing should be fun (yes, the F-word!)The "diagnose, prescribe, and guide" approach to marketing therapyHow to prioritize marketing projects for maximum impactWhat's changed (and what hasn't) since the dot-com eraUsing AI as a "virtual sparring partner" without losing your soulThe power of leading with love in all business decisionsWhy ideal clients matter more than any clientsThe importance of owning your magic and creating your "blue ocean"KEY TIMESTAMPS:[0:00] - Introduction to Lorrie Thomas and Web Marketing Therapy[2:00] - Making marketing fun: Why the "F-word" matters[5:00] - The Marketing Therapy approach: Diagnose, Prescribe, Guide[9:00] - Creating marketing processes and systems that work[12:00] - Prioritizing projects: Baking your marketing cake in order[19:00] - From dot-com boom to social media: What's changed?[24:00] - The classics of marketing that never change[30:00] - Content is the entire kingdom, not just king[34:00] - AI in marketing: The soulless vs. the strategic[42:00] - Using AI as a virtual sparring partner[47:00] - Lead with love: Marketing wisdom for heart-centered entrepreneurs[55:00] - Owning your magic and attracting ideal clients[61:00] - The marketing therapist approach: No cookie-cutter solutions[68:00] - Confidentiality, customization, and the boutique agency modelConnect with Lorrie Thomas: https://lorriethomas.com/Host and Sponsor:Ariel Faith - Speaking and Education - arielfaith.com Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. https://arieljoyfaith.comhttps://youtu.be/D2WbJeqdtcA 

Revolutionizing Marketing: Education Over PromotionIn this episode of 'You Matter in Business,' host Ariel Faith converses with Lorrie Thomas, founder of Web Marketing Therapy, marketing evangelist, and author. Lorrie shares her journey from teaching marketing at UC Santa Barbara and UC Berkeley to founding her own company. Her innovative concept, 'MarkEding'—a blend of marketing and education—aims to shift the perception of marketing from pushy sales tactics to education-based relationship building. Lorrie discusses the stress and resistance many feel toward marketing and provides insights on how to make marketing feel authentic and less overwhelming, whether for small businesses or larger organizations. The conversation highlights the importance of setting clear goals, using high-quality content, and maintaining a collaborative and enjoyable work environment.00:00 Introduction and Guest Welcome00:54 Lorrie's Marketing Philosophy02:12 Educational Approach to Marketing03:03 Real-Life Marketing Challenges04:00 The Importance of Authenticity in Marketing07:00 Overcoming Marketing Overwhelm08:07 Effective Marketing Strategies09:53 Building Strong Marketing Relationships17:39 Recycling Content for Marketing26:42 Conclusion and Next Episode TeaserContact Lorrie Thomas: https://lorriethomas.com/Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. https://arieljoyfaith.comhttps://youtu.be/D2WbJeqdtcA 

What if disappointing people wasn't the worst thing in the world? In this surprisingly liberating episode of You Matter in Business, we explore the graceful art of letting people down while still doing what's right for you and your business.In this episode, you'll discover:The Disappointment Resume: Celebrating the times you chose yourselfThe Disappointment Styles Quiz: Are you an Over-Explainer, Slow Fader, Guilt Spiraler, or Pre-Apologizer?Why "That doesn't work for me" is a complete sentenceThe freedom that comes from being willing to disappoint peopleHow to deliver disappointment with clarity and kindnessWhy you don't owe elaborate explanations for your boundariesThe difference between grace and people-pleasingPerfect for: Women entrepreneurs 45-75 struggling with boundaries, business owners who say yes when they mean no, professionals recovering from people-pleasing patterns, coaches and consultants who over-explain their decisions, values-driven leaders choosing themselves, women building businesses they can actually live in.Real talk: Your business will never thrive if you're running it based on not disappointing anyone. You'll end up working to live instead of living to work. This episode gives you permission to disappoint people who expected you to stay small.Especially timely for: After the holiday season, family gatherings, year-end requests, and any time saying no feels extra loaded.Host and Sponsor:Ariel Faith - Speaking and Education - arielfaith.com Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. https://arieljoyfaith.comhttps://youtu.be/D2WbJeqdtcA 

What if the permission you've been waiting for needs to come from only one person - you? In this lighter, more playful episode of You Matter in Business, we explore the permission slips women entrepreneurs keep waiting for and why you're actually the only signature that matters.In this episode, you'll discover:The "Permission Slip Hall of Fame" - which ones are you waiting for?How perfectionism disguises itself in clever costumes to keep you safeWhy you'll never feel completely "ready" and how to move forward anywayThe Ready-or-Not Game: Taking action before perfect preparationHow to use discomfort as data instead of a stop signPractical exercise: Writing your own official permission slipWhy "good enough" is actually good enough for your launchPerfect for: Women business owners 45-75 building heart-centered businesses, entrepreneurs struggling with perfectionism and procrastination, coaches waiting to feel "ready," values-driven professionals who need permission to do things their way, women transitioning to meaningful work who keep delaying launch.The truth: You've been qualified this whole time. You've been ready enough. The only thing standing between you and moving forward is waiting for someone else to say "okay, you can go now." This episode gives you permission to give yourself permission.Host and Sponsor:Ariel Faith - Speaking and Education - arielfaith.com Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. https://arieljoyfaith.comhttps://youtu.be/D2WbJeqdtcA 

Corporate Credit: Not Just for Big CorporationsBuilding corporate credit isn't some exclusive club forFortune 500 companies. If you have an EIN, you can do this. Sue Schuster breaks down how any business owner can strategically leverage credit across Experian, Dun & Bradstreet, and Equifax to unlock serious funding—we're talking $300,000 to $500,000 per EIN within 90 days. The catch? Most Main Street businesses don't realizethey're still relying on personal guarantees instead of building true business credit. (And yes, that means your home is still on the line.) Sue emphasizes checking your actual corporate credit before approaching lenders—don't assumeyou have it without verification. She shares how established businesses can access term loans, bridge loans, and equipment financing without touching personal assets.Beyond funding, Sue gets real about entrepreneurship andmotherhood. After running a swim school through the 2007-2009 crisis, she learned her kids noticed the exhaustion more than the hustle. Her advice? Set boundaries, forgive imperfect moments, and remember that family relationshipsultimately matter more than any business success.Ready to stop mortgaging your home for your business?Key PointsCorporate credit through EIN is available to allbusiness owners, not just traditional corporations—meaning sole proprietors and LLC owners can build business credit independent of personal credit.Creating separate LLCs for each property allows you tobuild independent corporate credit profiles while simultaneously protecting assets across your portfolio.Presence and boundaries matter more than businessPerfection—relationships and family ultimately deliver greater fulfillment than chasing entrepreneurial success.Chapters 00:00:00 - Corporate Credit Basics for Business Owners00:02:33 - Building Corporate Credit Across Three Bureaus00:04:55 - Using Business Loans for Growth and Expansion00:07:11 - Building Business Credit Without PersonalGuarantees00:10:15 - Alternative Funding Options Beyond Banks00:12:04 - Protecting Rental Properties with Separate LLCs00:14:20 - Balancing Motherhood and Business Ownership00:17:16 - Being Present for Your Kids Matters00:19:05 - Working Mothers as Role Models for Success00:21:02 - Corporate Credit vs Main Street Funding00:22:06 - Building Corporate Credit for Quick Funding00:24:12 - Getting the Word Out to Busy Business Owners00:25:41 - Building Corporate Credit Without PersonalGuarantee00:27:24 - International Coaching and Funding ServicesConnect with Sue, Schedule a free business credit report analysis https://api.leadconnectorhq.com/widget/booking/wtguXbvCsFDQTBBwzMcBWebsite Sue P.Sue P. Schuster's WebsiteWould you like to be a guest on this show? Apply Here https://admin.arielfaith.com/guest-podcast-lpVisit arieljoyfaith.com

Building Your Business Safety Net Without Risking YourHomeA Must Listen To Episode! 30 plus years in Business, and no one ever told me this! Yikes! Most business owners think they're building corporate creditwhen they're actually setting themselves up for disaster. Sue Schuster, a corporate credit and profit acceleration coach with over 20 years of business ownership experience, reveals a crucial truth: your EIN is a separate entity that can build its own credit history—completely independent from your personal finances. (This is something she learned while building and selling her successful swim school.)Here's the catch: many banks and popular business cardsdon't report to major credit bureaus like Dun & Bradstreet, Equifax, and Experian. Without an intentional strategy, businesses never establish true corporate credit. Even more surprising, American Express transactions don't automatically report to Dun & Bradstreet—you must request it, yet missedpayments report automatically.Why does this matter? Strong corporate credit providesaccess to funding at better rates without pledging personal assets like your home as collateral. Sue emphasizes that women entrepreneurs especially need this knowledge to protect themselves when businesses struggle or fail. Theprocess involves establishing a credible business presence first, registering with credit bureaus, then building trade lines through vendor accounts before advancing to tier-two creditors like Lowe's.Ready to separate your personal and business financesproperly?KEY POINTSListen to discover the systematic approach that protectsyour personal assets while building legitimate corporate credit.Most business owners unknowingly build credit with thewrong vendors — many accounts don't report to major bureaus like Dun & Bradstreet and Equifax, meaning entrepreneurs waste time establishing creditThat doesn't actually count.The corporate veil protects personal assets in ways many don't realize — maintaining separate finances shields entrepreneurs (especially women) from losing homes and personal property when the businessstruggles occur.Trade lines with vendors must come before tier-twocreditors— establishing foundational credit through the right vendors is essential before advancing to higher-level financing, preventing the need to pledge homes as collateral later. Chapters 00:00:00 - Building Business Credit Without Personal Risk00:02:34 - Understanding Corporate Credit for Business Owners00:04:11 - Building Business Credit from Scratch00:05:50 - Using Business Funding for Growth00:07:21 - Banks Don't Report Business Credit00:08:49 - Building Corporate Credit: Common Mistakes00:10:10 - Building Corporate Credit for Your Business00:12:20 - Building Corporate Credit Through Vendor Tiers00:14:28 - Piercing the Corporate Veil Explained00:15:47 - Piercing the Corporate Veil and Asset Protection00:17:43 - Building Business Credit with Startup Cards00:19:09 - Learning from Business Owner Mistakes00:20:02 - When to Start Building Corporate Credit00:21:15 - Setting Up Your Business Address ProperlyTake her Up on this!!!!! Schedule a free business credit report analysis https://api.leadconnectorhq.com/widget/booking/wtguXbvCsFDQTBBwzMcBWebsite Sue P.Sue P. Schuster's WebsiteWant to be a guest? Apply here https://admin.arielfaith.com/guest-podcast-lp

Want to overcome comparison in business? Develop an abundance mindset for entrepreneurs.Struggling to celebrate another woman's win when it's theexact success you've been working toward? Let's get real about comparison, envy, and the art of genuine celebration in business.In this episode, you'll discover:- Why that uncomfortable twinge of envy is actuallyuseful information- The scarcity lie that makes other women's success feelthreatening- How to distinguish between comparison as informationversus judgment- Why her success doesn't diminish yours (and the proof)- Practical steps to practice genuine celebration, evenwhen it's hard- How championing other women actually strengthens yourown success- The abundance mindset shift that changes everythingPerfect for: Women entrepreneurs 45+ buildingheart-centered businesses, professionals struggling with comparison ,and competition, coaches feeling envious of peers' success, values-driven business owners seeking authentic community, women wanting to shift from scarcity toabundance thinking.Real talk: You can feel that initial "ouch."AND genuinely celebrate her win. Both things can be true. This episode permits you to be human while practicing the art of celebration.Host and Sponsor Ariel Faith's website:  arieljoyfaith.comFor Women in Business, Because You matter in your Business. Join OurCommunity of REAL Women In Business.

Do you ever second-guess your work? This episode is for you.Your heart know exactly what you want to say in yourbusiness, but your mind keeps finding reasons to change direction? In this episode of You Matter in Business, we explore the exhausting cycle of message-changing that plagues heart-centered women entrepreneurs. In this episode, you'll discover:- Why constant message tweaking confuses your audienceand costs you opportunities- How to distinguish between your heart's clarity andyour mind's protective chaos- The hidden cost of perfectionism disguised as"making it better"- Why you'll get bored with your message before youraudience even understands it- The freedom that comes from committing to consistentcommunication- How to recognize authentic evolution versus fear-drivenpivoting Perfect for: Women business owners 40+ transitioning to heart-centered work, entrepreneurs struggling with marketing consistency, coaches and consultants who keep rewriting their message, values-driven professionals seeking authentic business communication strategies. Host and Sponsor Ariel Faith's website:  arieljoyfaith.comFor Women in Business, Because You matter in your Business. Join Our Community of REAL Women In Business.

Building a Career That Honors Your Authentic SelfWhat if your career pivot could be less risky and more strategic than you think?Rachel returns with a masterclass in blending marketing strategy with therapeutic insight to create soul-aligned work that actually pays the bills.Drawing from her own journey from social work to coaching and fractional roles, Rachel reveals the power of combining complementary skills—like operations and music—to satisfy different parts of your brain while building a viable career. She shares how she pivoted from residential design to pandemic-era photography and branding, discovering the magic that happens when you align visuals with marketing strategy.The conversation dives deep into practical wisdom: building a four-year transition plan, testing low-risk betas with trusted contacts, and the importance of gaining supervised experience before making the full leap. Rachel introduces the "both-and" mindset for holding mixed emotions during career transitions and emphasizes the critical role of building 3-4 trusted advisors for strategy, feedback, and celebration.Key frameworks include the "three C's" (community, challenge, contribution) for decision-making and crafting a personal mission to test alignment. The speakers liken personal transformation to a snake shedding its skin—painful yet essential for renewal.Ready to build a career that feels like a calling rather than just a job? Listen to discover how to honor your authentic self while creating meaningful, sustainable work.Key Points• Combine seemingly unrelated skills (e.g., operations + music, design + photography) to satisfy different parts of the brain and build a scalable, authentic career.  • Don’t quit impulsively—create a multi‑year plan, run low‑risk “beta” tests with trusted contacts to validate pricing/time, and get supervised experience before fully switching.  • Priorities shift with age: money matters, but you can intentionally move toward impact, community, and contribution—and permit yourself to do that.Visit Rachel Spekman. If you are a high-performing professional in a soul sucking career, spend 90 minutes investing in your own high-stakes career audit. https://www.rachelspekman.com/high-stakes-career-auditHost and Sponsor Ariel Faith's website:  ⁠⁠⁠arieljoyfaith.com⁠⁠⁠For Women in Business, Because You matter in your Business. Join ⁠Our Community of REAL Women In Business. ⁠

Ever wondered why brilliant professionals trap themselves in soul-crushing but well-paying jobs? Career reinvention specialist and therapist Rachel Speckman reveals the hidden psychological barriers keeping smart people stuck—and more importantly, how to break free.In this eye-opening conversation, Rachel exposes how fear, self-doubt, and lifestyle creep create golden handcuffs that bind talented individuals to unfulfilling roles. She breaks down the alarming physical and mental health consequences of career misalignment, from anxiety and panic attacks to strained relationships and insomnia.But here's the game-changer: Rachel introduces the powerful distinction between what's merely "annoying" versus what's truly "a problem" in your work life. She guides listeners through practical tools like the "internal skills audit" and explains how to gradually expand your comfort zone through the "stretch zone" concept.Key insights include:- Reframing long careers as valuable data, not wasted time- The three pillars of career alignment: skills, values, and intellectual curiosity- How to reverse-engineer your ideal role and pitch it to your current boss- Using somatic awareness to tune into what energizes versus drains youRachel's refreshing approach treats career change as a journey of curiosity rather than self-blame, helping you pivot without sacrificing financial security.Ready to escape the golden handcuffs? Listen now to discover your path to meaningful, aligned work.Link to Rachel:If you are a high-performing professional in a soul sucking career, spend 90 minutes investing in your own high-stakes career audit. https://www.rachelspekman.com/high-stakes-career-auditHost and Sponsor Ariel Faith's website:  ⁠⁠arieljoyfaith.com⁠⁠For Women in Business, Because You matter in your Business. Join Our Community of REAL Women In Business.

In this episode, the podcast delves into the vital role of storytelling in marketing, emphasizing that effective storytelling is essential for entrepreneurs to connect with their audience. It identifies six distinct types of stories: origin stories, narrative marketing stories, guided backstories, case studies, testimonials, and visual storytelling. Each serves a unique purpose in building trust and credibility. The discussion highlights the common mistake of over-relying on the origin story, which is best suited for specific contexts, while other story types can enhance engagement and relatability. The narrative marketing story positions the client as the hero, focusing on their challenges and transformations, while the guided backstory showcases the entrepreneur's relatable experiences to establish authority. Visual storytelling is also crucial, as it must align with the brand's message to avoid cognitive dissonance. The episode stresses the importance of integrating various story types to create a comprehensive brand narrative that resonates with the target audience, encourages proactive collection of testimonials and case studies, and underscores the need for strategic storytelling in marketing efforts.Keynotes:- An origin story provides context, while a backstory builds trust, a narrative framework creates urgency, case studies demonstrate competence, testimonials validate claims, and visual stories support all these elements.- Understanding the purpose of each story type allows for strategic guidance of prospects from curiosity to confidence to commitment.- A collection of stories provides a competitive advantage, particularly for those with extensive experience, as their backstory can attract ideal clients and repel unsuitable ones.- Entrepreneurs often over-rely on their origin story and underutilize their guide backstory and visual story, which can limit their marketing effectiveness.- Sharing vulnerable stories can be powerful, but it is important to avoid overwhelming the audience with personal issues.- Each story type serves a distinct purpose, and it is crucial to use the right story in the appropriate context.References:Sponsor of the You Matter in Business podcastAriel Faith Storytelling Marketing, Your Brand PhotographerVisit arieljoyfaith.com to schedule a consultation.Follow, share, like, and comment on the podcast.Follow the podcast for more episodes.

In this episode of You Matter in Business, Ariel Faith explores why sharing authentic, heart-centered stories is more effective in marketing and sales than simply listing credentials. She emphasizes that connection trumps perfection, and that vulnerability and relatable experiences build trust with potential clients. Ariel encourages listeners to leverage their personal journeys and struggles to create meaningful connections and offer hope to their audience. Key Takeaways:*   Connection beats perfection in business; authenticity resonates more than impressive credentials.*   Sharing your struggles and breakthroughs creates a bridge between what your audience needs and what you offer.*   Heart stories offer hope and a roadmap for potential clients, fostering trust and connection.*   Vulnerability should serve, not seek sympathy; share stories that provide value and inspiration.*   Your unique lived experience is a secret ingredient that differentiates you professionally. Timestamps / Key Segments:[00:00:22] The power of heart stories in marketing.[00:00:56] Connection beats perfection.[00:02:31] Credentials vs. Connection.[00:03:21] Trust and the importance of relatable stories.[00:05:06] The power of lived experience.[00:06:31] Vulnerability vs. Victimhood. [00:07:25] Attracting clients through authenticity.[00:08:08] Your lived experience as a secret ingredient.[00:08:32] Teaser for next week's episode on story types. Ariel Faith Storytelling Marketing: arieljoyfaith.comYour Brand PhotographerVisit arieljoyfaith.com to schedule a consultation.Follow, share, like, and comment on the podcast.

What happens when Grammy-winning success feels hollow inside?Melinda Jackson's story reveals the dark side of high achievement and how she built back from the brink.After years of childhood anxiety that escalated through college and into a high-pressure Los Angeles agency career, Melinda found herself facing severe burnout, physical illness, and suicidal ideation, despite professional accolades including Grammy recognition. The contrast between public triumph and private exhaustion became unbearable.In this raw conversation, Melinda shares how she quit the corporate grind to start her own business and spent seven years building a comprehensive nervous-system toolkit. She reveals practical strategies like recognizing bodily warning signs, accepting small wins ("laying down and sending two emails counts"), daily journaling, and prioritizing basic self-care.The discussion covers everything from distinguishing PMDD from regular PMS to building supportive networks for entrepreneurs. Melinda emphasizes the importance of authentic storytelling for business leaders while maintaining healthy boundaries and shares how she launched Raleigh Female Founder Happy Hour to combat isolation.Key takeaway: entrepreneurship requires constant recalibration and the grace to honor your changing limits, whether hormonal, energetic, or emotional.Ready to learn how to turn your pain into purpose while building sustainable success? Listen to discover Melinda's hard-won wisdom on balancing ambition with well-being.00:00:00 - Balancing Ambition and Mental Health00:02:24 - Recovering from Extreme Burnout00:03:45 - Fame, Anxiety, and Burnout00:06:05 - Small Actions Count as Work00:07:45 - Managing Burnout with Self-Care00:09:59 - PMDD: More Than PMS00:11:29 - Period Hormones and Temporary Moods00:12:42 - Choosing Stories That Resonate00:16:27 - Delegate and Ask for Help00:17:39 - Combating Isolation While Working Alone00:19:24 - Work-Life Balance for Entrepreneurs00:21:19 - Work-Life Balance and Community00:24:44 - Choosing Values Over Corporate Grind00:26:14 - Find Your Battle Buddy00:29:21 - Find Your Tribe00:31:39 - Book PR and Podcast Placements00:33:14 - Making Pain Have Purpose• Major professional success (Grammys, elite agency career) can coexist with severe burnout, physical illness, and even suicidal ideation — public wins often mask private collapse.  • Burnout is often prevented by tiny, concrete habits: noticing bodily cues (thirst, hunger, energy dips), counting small wins (“laying down and sending two emails”), journaling, and basic self-care.  • One-on-one therapy may not be enough — peer groups, group therapy, and a “battle buddy” frequently break through masking and provide more practical, sustained relief.Learn more about Melinda Jackson https://www.melindajacksonpr.com/Host Ariel Faith's website:  ⁠⁠arieljoyfaith.com⁠⁠For Women in Business, Because You matter in your Business. 

From Hollywood Burnout to PR Goldmine: The Authentic Approach to Getting PressTired of throwing money at PR agencies with zero results? Melinda Jackson, founder of MJRP and former Hollywood entertainment PR veteran, reveals the low-cost strategies that actually get small businesses noticed by media.After seven years in Los Angeles dealing with celebrity PR burnout, Jackson returned to North Carolina with a refreshingly authentic approach to public relations. She shares practical tactics like starting local, crafting concise emails with the essential 5 W's, and using alter-ego emails if pitching feels intimidating. Jackson warns against pay-to-play "pyramid" publications while encouraging entrepreneurs to leverage local influencers through honest partnerships—even on tight budgets through commissions and cross-promotion.The key differentiator? Authenticity over fabrication. Jackson argues that real-life experiences and transitions make entrepreneurs naturally newsworthy and relatable. She demonstrates this with her own origin story—moving to LA with just $500—as a concise elevator pitch that immediately sets her apart.Her advice cuts through the noise: define your narrow audience, maintain consistent messaging, identify your truly unique story elements, and ditch the "spray and pray" approach that wastes time and money.Ready to master authentic PR that actually works? Listen to discover Melinda's proven framework for getting press coverage without breaking the bank.Takeaways• Pitching can be delegated or done under an alter‑ego—you don’t have to be the one sending outreach to land press.  • Authentic vulnerability and life transitions (especially from women) often make better, more newsworthy stories than credentials alone.  • Pay‑to‑play “pyramid” publications are a trap—start local, ask friends for introductions, and use honest influencer deals (commissions/giveaways) insteadLearn more about Melinda Jackson https://www.melindajacksonpr.com/Host Ariel Faith's website:  ⁠⁠arieljoyfaith.com⁠⁠For Women in Business, Because You matter in your Business. 

Stop Waiting for Someone to Give You the Keys to Your Own HouseEver wonder why you're still seeking approval from your boss, family, or industry experts before making major career moves or charging what you're worth? In this powerful episode of "You Matter in Business," the host dives deep into the self-sabotaging habit of waiting for external validation instead of trusting the wisdom you already possess.The truth bomb? The people whose permission you're desperately seeking are often battling their own insecurities and limitations. When you ask for permission, you're essentially handing over veto power to others who may not even believe in their own capabilities.The host breaks down the crucial difference between asking for permission (giving others control) and simply informing people of your decisions while maintaining your autonomy. She encourages starting small - give yourself permission to have opinions, trust your judgment, and claim the space your experience has earned you.Key takeaway: Your heart already knows your true capabilities, even when your mind fixates on limitations. You have the authority to change direction, outgrow relationships, dream bigger, and trust your own judgment about what's possible.• The people you seek permission from are often struggling with their own limitations and insecurities - meaning their approval or disapproval says more about their internal state than your actual capabilities or worthiness.• There's a crucial difference between asking for permission (giving others veto power) and simply informing people of your decisions - one maintains your autonomy while the other surrenders your power to make choices about your own life.• Your heart already knows your true capabilities even when your mind focuses on limitations - suggesting that our intuitive understanding of our potential is often more accurate than our analytical, fear-based thinking.00:00:04 - The Permission Your Heart's Been Waiting For00:01:35 - Trusting Internal Wisdom Over External Validation00:02:31 - Permission vs Informing: Maintaining Your Autonomy00:03:40 - Learning to Trust Your Own Judgment00:04:38 - You Don't Need Anyone's Permission00:05:49 - Your Heart Has Been WaitingReady to stop waiting and start claiming what's already yours? Listen to this episode and discover how to give yourself the permission you've been seeking from everyone else.Host Ariel Faith's website:  ⁠⁠arieljoyfaith.com⁠⁠For Women in Business, Because You matter in your Business. 

What happens when your voice outgrows the room you're in?This episode dives into the powerful phenomenon many women face in their 40s and beyond: developing an authentic, experienced voice that feels "too much" for their current professional spaces. The host, Ariel Faith explores how life experience and inner work create deeper wisdom, but fear of being perceived as arrogant often keeps us silentInstead of shrinking to fit smaller spaces, she reframes strong opinions born from real experience as earned authenticity - not arrogance. The metaphor is striking: when your voice has developed its full range, you need to find bigger "concert halls" that can handle your authentic sound, or help elevate existing conversations through modeling genuine dialogue.The discussion touches on the crucial work of processing personal experiences and hints at upcoming insights about self-permission - that waiting for external validation to follow our hearts is futile when we're often the only ones who can grant ourselves that freedom.• Earned authority isn't arrogance - Strong opinions developed through real-life experience and inner work represent valuable wisdom, not something to apologize for or tone down in professional settings.• Your voice can outgrow spaces - When you've developed depth and authenticity, you may need to find "larger concert halls" rather than continuing to diminish yourself to fit smaller rooms.• You're the only one who can give yourself permission - Waiting for external validation to follow your authentic path is futile since you're ultimately the sole person capable of granting yourself that freedom.00:00:01 - Finding Your Authentic Voice in Meetings00:01:13 - Learning the Language of Authentic Experience00:01:59 - Earned Wisdom Through Life Experience00:02:35 - Finding Spaces That Hold Your Voice00:04:02 - Your Authentic Voice Gives Others PermissionThis episode speaks directly to anyone who's ever felt their authentic voice was "too much" and wondered whether to dim their light or find brighter stages.Ready to stop dimming your authentic voice? Listen to discover how to honor your earned wisdom and find spaces worthy of your full range.Host Ariel Faith's website:  ⁠⁠arieljoyfaith.com⁠⁠For Women in Business, Because You matter in your Business. 

Unlock Your Career Potential with the "Story Vault" StrategyDiscover how collecting and articulating your career wins can transform your professional trajectory! In this enlightening episode of "You Matter in Business," Rosie Zilinskas, a high-performance career coach, introduces her groundbreaking "story vault" concept – a powerful tool for women over 45 seeking career reinvention.Learn how to structure your experiences using a problem-action-solution format that showcases your true value. Rosie shares insights on:- Building unshakeable confidence through self-acknowledgment- Leveraging past experiences for future opportunities- Transitioning from corporate roles to entrepreneurship- Embracing the unique advantages of midlife career changesThe discussion also explores the liberation of leaving toxic corporate environments and the wisdom that comes with age in entrepreneurship. Rosie announces her "Unlock the Leader Within" membership relaunch, offering a pathway for those ready to transform their careers.Ready to build your own story vault and unlock your leadership potential? Don't miss this empowering conversation that could change the way you view your professional journey. Tune in now!00:00:01 - Exploring the Story Vault Concept00:01:59 - Building Confidence Through Self-Advocacy00:04:49 - Building Confidence Through Achievements00:06:24 - Transitioning from Corporate to Self-Employment00:08:31 - Trusting Your Body's Signals00:10:12 - Empowering Women Beyond Corporate Life00:13:36 - Overcoming Fear to Pursue Dreams00:15:46 - Overcoming Fear in High Performance Coaching00:17:31 - Relaunching Unlock the Leader WithinIf you're a corporate woman feeling undervalued at work, this conversation is for you. Today’s guest, Rosie Zilinskas, is a Certified High-Performance Career Coach and former Fortune 500 executive with over 30 years of experience. She knows what it’s like to wait for recognition that never comes—and she’s here to change that for you. Rosie leads women through a proven roadmap to earn the recognition they deserve and step into leadership with confidence. Her mission is bold: to close the corporate gender gap by helping women stop waiting and start leading—with no apologies. If you’re ready to take control of your career, build unshakable confidence, and finally own your seat at the table, Rosie is the guide you’ve been waiting for.Rosie Zilinskashttps://nowowmanleftbehind.comhttps://www.linkedin.com/in/rosiecareercoaching/Podcast No Woman left behindHost Ariel Faith's website:  ⁠arieljoyfaith.com⁠For Women in Business, Because You matter in your Business. 

Finding Strength in Life's Major TransitionsDiscover how to transform overwhelming life changes into opportunities for growth and self-discovery. Career coach Rosie Zilinskas shares powerful insights on navigating major life transitions, particularly for women facing empty nesting, career shifts, or relationship changes. Key Takeaways:Self-care is crucial for reclaiming identity during transitionsProcessing emotions rather than suppressing them leads to healingUnderstanding your inner child helps unlock authentic self-expressionPersonal development and therapy can help reframe negative thoughtsCreating a roadmap for career advancement builds confidenceThe conversation delves deep into the emotional challenges women face, offering practical strategies for those feeling lost or undervalued. Through personal stories and professional expertise, Rosie and Ariel demonstrate how confronting difficult emotions can lead to meaningful transformation.Ready to turn your life's transitions into opportunities for growth? Listen to this empowering episode that will help you embrace change with confidence and clarity.00:00:20 - Understanding Midlife Transitions for Women00:04:00 - Understanding the Inner Child00:06:30 - Personal Development and Authenticity00:08:28 - Understanding Emotions in Midlife Transitions00:10:23 - Overcoming Feelings of Inadequacy00:13:01 - Overcoming Core Wounds for Women00:15:10 - Empowering Younger Women in Leadership00:16:26 - Transitioning from Corporate to Personal Growth00:19:26 - Embracing Transitions and Transformation00:21:17 - The Impact of Language on Perception00:23:56 - Identifying and Overcoming Negative Emotions00:27:52 - Processing Feelings and AvoidanceIf you're a corporate woman feeling undervalued at work, this conversation is for you. Today’s guest, Rosie Zilinskas, is a Certified High-Performance Career Coach and former Fortune 500 executive with over 30 years of experience. She knows what it’s like to wait for recognition that never comes—and she’s here to change that for you. Rosie leads women through a proven roadmap to earn the recognition they deserve and step into leadership with confidence. Her mission is bold: to close the corporate gender gap by helping women stop waiting and start leading—with no apologies. If you’re ready to take control of your career, build unshakable confidence, and finally own your seat at the table, Rosie is the guide you’ve been waiting for.Rosie Zilinskas⁠https://nowowmanleftbehind.com⁠https://www.linkedin.com/in/rosiecareercoaching/Podcast No Woman left behindHost Ariel Faith's website:  ⁠arieljoyfaith.com⁠For Women in Business, Because You matter in your Business. 

Embracing Your Soul's Calling: When Fear Meets DestinyEver wondered what happens in that pivotal moment between hearing your soul's calling and letting fear take the wheel? This powerful episode dives deep into the transformative journey women face when standing at the crossroads of passion and fear.Through an inspiring story of a mother-daughter duo serving in foreign countries, we explore how stepping out of our comfort zone can lead to life-changing discoveries. The episode reveals that fear isn't always the enemy , sometimes it's simply a compass pointing us toward growth.Key highlights:- The critical space between saying "yes" and confronting fears- How uncertainty can be a catalyst for personal growth- Understanding fear as a protective force rather than a barrier- The power of community support in pursuing dreams- Practical steps for turning challenges into opportunitiesWhether you're a C-suite executive contemplating a career pivot or someone seeking deeper meaning in life, this episode offers invaluable insights on navigating life's transitions with courage and grace.Ready to transform your relationship with fear and embrace your true calling? Listen to this episode and take the first step toward your breakthrough moment.00:00:00 - Overcoming Fears in Life Transitions00:01:53 - Discovering Your Soul's True Calling00:04:03 - Facing Fears and Embracing Growth00:06:22 - Embracing Adventure and Cultural Differences00:08:04 - Embracing Fear for Personal Growth00:10:20 - Overcoming Fear to Achieve Dreams00:11:59 - Embracing Bold Family Adventures00:13:52 - Courage and Life Transitions00:15:41 - Reflecting on Fear and Soul's Call00:17:22 - Embracing Present MomentsNext week's conversation with expert Rosie Zilinskas Host Ariel Faith's website:  ⁠arieljoyfaith.com⁠For Women in Business, Because You matter in your Business. 

Transforming Empty Nest Into a Launchpad for Personal GrowthDiscover how the challenging transition of empty nest syndrome can become a powerful catalyst for reinvention and entrepreneurial success. In this compelling episode of You Matter in Business, we explore the emotional journey of mothers navigating life after active parenting, and how this phase can unlock unexpected opportunities for personal and professional growth.Through heartfelt discussions about midlife transitions, hormonal changes, and the quest for identity, our speakers share inspiring stories of women who've transformed feelings of loss into purposeful pursuits. Learn how one woman rekindled her passion for photography and solo travel, proving that self-discovery knows no age limit.The conversation delves into breaking free from societal expectations, embracing individual strengths, and finding the courage to prioritize personal fulfillment. It's a powerful reminder that this life stage isn't about loss; it's about becoming who you were always meant to be.Ready to transform your empty nest experience into a journey of self-discovery and professional growth? This episode offers the inspiration and practical insights you need to take that first step. Tune in now to unlock your next chapter.00:00:00 - Understanding Empty Nest Syndrome00:02:09 - Women Transitioning to Entrepreneurship00:04:14 - Embracing Personal Growth in Transition00:06:06 - Reconnecting with Your Inner Child00:07:52 - Rediscovering Yourself Through Solo Adventures00:09:33 - Embracing Personal Growth and Self-Care00:11:22 - Rediscovering Self and Core Values00:13:48 - Embracing Fear in TransitionAre you navigating the complexities of empty nest syndrome? Host Ariel Faith's website:  ⁠arieljoyfaith.com⁠For Women in Business, Because You matter in your Business. 

The Art of Authentic Marketing: A Fresh PerspectiveDiscover why manipulative marketing tactics are becoming obsolete as Berlyn Komar, founder of Planted Marketing, shares groundbreaking insights on authentic marketing in the digital age. In this compelling episode, learn how millennials are reshaping the marketing landscape by prioritizing genuine connections over traditional credentials.Key highlights:- Why heart-centered entrepreneurs need a different marketing approach- The shift from hard-sell tactics to community building- How to redefine sales as an act of support- Strategies for creating emotional connections with your target audience- The importance of niche focus in building brand coherenceBerlyn emphasizes that true success comes from fostering genuine relationships rather than pushing for immediate sales. She shares practical tips for businesses looking to align their marketing strategies with their core values while maintaining authenticity.Ready to transform your marketing approach and build meaningful connections with your audience? Tune in to this game-changing episode of You Matter in Business to learn how authentic marketing can revolutionize your business growth.00:00:00 - Authentic Marketing Strategies Explained00:02:56 - Authentic Marketing Strategies for Entrepreneurs00:05:52 - Understanding Brand Purpose and Audience00:08:52 - Rethinking Selling as Helping00:12:19 - Omni-channel Marketing Approaches00:14:12 - Shifting to Authentic Marketing Strategies00:16:40 - Authentic Marketing Strategies Explained00:18:31 - Targeted Marketing for Skincare Solutions00:21:01 - Finding Your Niche in Business00:22:55 - Building a Self-Care Brand00:24:59 - Finding Focus in Business EvolutionBerlyn Komar is a digital marketing strategist, founder, and all-around marketing hype woman. With 10+ years of experience helping small businesses grow, she knows how to build brands without sleazy tactics. Her agency, Planted Marketing, is all about helping purpose-driven brands bloom. She is also passionate about helping solopreneurs, so she launched The Greenhouse - a marketing hub designed to help DIY marketers grow their businesses with confidence (and way less stress).⁠ https://plantedmarketing.com/our-services/⁠Host Ariel Faith's website:  ⁠⁠arieljoyfaith.com⁠⁠For Women in Business, Because You matter in your Business. 

The Future of Authentic Marketing in an AI-Dominated WorldDiscover why genuine human connection is becoming more valuable than ever in a digital landscape increasingly saturated with AI-generated content. Host Berlin Komar explores the delicate balance between maintaining authenticity and leveraging modern marketing tools in this thought-provoking episode of You Matter in Business.Key highlights:- The shift from free social media marketing to paid advertising dominance- Strategies for standing out authentically in an AI-driven world- Building credibility through professional online presence- The importance of owning your digital space with a personal domain- Setting healthy boundaries between personal and professional sharing- Creating sustainable marketing strategies that prioritize genuine connectionFor entrepreneurs navigating the evolving digital landscape, this episode offers practical insights on maintaining authenticity while building a strong brand presence. Whether you're concerned about AI's impact on creative industries or seeking to enhance your marketing strategy, you'll find valuable guidance here.Ready to transform your approach to authentic marketing? Listen to this essential episode of You Matter in Business to learn how to thrive in the changing digital landscape while staying true to your voice.00:00:00 - Shifts in Social Media Marketing00:02:39 - Building Genuine Connections Online00:05:22 - AI's Impact on Job Security00:08:26 - AI in Creativity and Authenticity00:12:15 - Building a Strong Online Foundation00:14:16 - Importance of Having Your Own Domain00:16:40 - Importance of Domain Names for Trust00:19:03 - Choosing the Right Social Media Platform00:21:12 - Choosing the Right Social Media Platform00:23:23 - Balancing Authenticity and Boundaries00:26:55 - Sharing Vulnerabilities for Connection00:28:18 - Importance of Finding CommunityBerlyn Komar is a digital marketing strategist, founder, and all-around marketing hype woman. With 10+ years of experience helping small businesses grow, she knows how to build brands without sleazy tactics. Her agency, Planted Marketing, is all about helping purpose-driven brands bloom. She is also passionate about helping solopreneurs, so she launched The Greenhouse - a marketing hub designed to help DIY marketers grow their businesses with confidence (and way less stress). https://plantedmarketing.com/our-services/Host Ariel Faith's website:  ⁠arieljoyfaith.com⁠For Women in Business, Because You matter in your Business. 

From Restaurant Harmony to Brand Symphony: Mastering Business AlignmentDiscover how creating a perfectly aligned business is like orchestrating a five-star restaurant experience! Ariel Faith reveals the secret sauce of seamless branding, marketing, and sales integration that makes businesses irresistible to ideal clients.Drawing from Don Miller's StoryBrand framework, Ariel explains how positioning your business as a trusted guide rather than the hero transforms client relationships. Through authentic storytelling and consistent branding, she demonstrates how to create marketing that feels like a natural conversation rather than a sales pitch.• Authentic storytelling is a powerful tool in marketing, transforming the sales approach from a pushy pitch to a natural invitation for clients.  • External feedback from peers can expose blind spots that solopreneurs may overlook, highlighting the value of community in business growth.  • Embracing authenticity and shedding a "business costume" can lead to a more harmonious and effective marketing message that truly resonates with the audience.Key highlights:The power of authentic storytelling in marketingUsing external feedback to identify blind spotsBuilding stronger businesses through cohort learningCreating harmony between personal identity and brand presenceReady to transform your business into a well-orchestrated experience that naturally attracts your ideal clients? Listen to this episode to learn how to align your brand, marketing, and sales into a symphony that resonates with your audience's needs.#branding #marketing #businessalignment #authenticity00:00:00 - Creating Authentic Brand Harmony00:01:56 - Understanding Brand Alignment Components00:03:23 - Building a Story Brand Framework00:04:58 - Seeing Blind Spots in Marketing00:07:52 - Benefits of Real-Time Feedback00:09:29 - Improving Language Skills with Native Speakers00:11:30 - Building Your Unique Brand Voice00:13:44 - Finding Your Unique Business Approach00:14:25 - Embracing Authentic Marketing Strategies00:16:23 - Exploring the Brand Alignment Path

Authenticity in Business: Breaking Free from Brand MisalignmentDiscover how women entrepreneurs can bridge the gap between their authentic selves and their business presence. In this powerful episode, Ariel Faith introduces a groundbreaking program designed to help female business owners overcome the common struggle of brand misalignment in their marketing efforts.Through real-world examples, Ariel explores three distinct cases:A business owner battling inconsistent messagingAn entrepreneur with stunning branding but visibility fearsA marketer whose outdated sales tactics undermine trustThe episode reveals why authentic storytelling and aligned visual presentation are crucial for meaningful client connections. Ariel's 90-day cohort program offers a structured approach to help women confidently share their unique stories while achieving business success.Key takeaways:Authenticity outperforms polished corporate personasVisual branding should reflect your true personalityGenuine storytelling enhances networking opportunitiesCollaborative learning accelerates growthReady to transform your business presence and connect with clients who truly resonate with your authentic self? Tune in to this game-changing episode that's helping women entrepreneurs rewrite their success stories.00:00:00 - Empowering Women in Business00:01:49 - Authenticity vs. Success in Marketing00:03:37 - Embracing Authenticity in Marketing00:05:15 - Authenticity in Branding and Marketing00:07:34 - Aligning Your Personal Brand00:09:31 - Visual Alignment in Photography00:10:15 - Aligning Visuals with Personal Branding00:11:18 - Aligning Photography with Brand Identity00:13:34 - Aligning Visuals with Ideal Clients00:15:05 - Empowering Women in Business

Discover how brand photography becomes a powerful tool for women over 50, redefining their identity and embracing life transitions.In this transformative episode, photographer Paget Norton and Ariel Share how they help women capture their authentic selves through the lens. Through intimate storytelling and personal experiences, we explore how professional photography can be a gateway to self-discovery and renewed confidence.Key highlights:- The intersection of personal branding and authentic self-expression- Overcoming impostor syndrome and embracing life transitions- How visual storytelling empowers women to showcase their true selves- The importance of genuine representation over artificial glamor- Breaking free from societal pressures around agingA touching example features a physician's journey from conventional medicine to a more purposeful practice, illuminating how professional photography can catalyze personal transformation.Ready to rewrite your visual story? Listen to this episode to discover how brand photography can help you embrace your authentic self and confidently step into your next chapter.• Branding photography can significantly boost self-esteem and help women over 50 redefine their self-image during life transitions.  • Women often face shared struggles like imposter syndrome, which can be addressed through community support and personal storytelling.  • Aligning personal style with client expectations is crucial for authenticity, highlighting the importance of individuality in personal branding.#PersonalBranding #WomenEmpowerment #AuthenticityMatters00:00:00 - Empowering Women Through Branding Photography00:03:54 - Women Navigating Life Transitions00:06:12 - Overcoming Imposter Syndrome in Business00:09:23 - Exploring Women's Multifaceted Identities00:11:13 - Rediscovering Self After Caregiving00:13:30 - Choosing Clothing for Client Connection00:16:22 - Creative Flow in Photo Shoots00:18:17 - Overcoming Imposter Syndrome in Photography00:20:02 - Overcoming Imposter Syndrome Together00:22:37 - Emotional Expression Through Emoji Series00:25:29 - Co-Creating a Confident Future00:27:18 - Embracing Confidence in Professional Photography00:30:14 - Embracing Aging and Photography00:32:25 - Importance of Personal BrandingPaget Norton has learned through rock climbing that growth happens at the edge of our comfort zone. She brings this wisdom to her photography - knowing when to encourage that next bold move and when to create a space of absolute trust and safety. As a teacher, Paget has learned to attune to the uniqueness of each person's story. This informs how she captures each individual's essence through her art and writing background coupled with a deep listening that she's developed over years of teaching. As a woman over 50, Paget understands intimately what it means to feel invisible. This fuels her passion for creating images that command attention and respect. She uses all of this: climbing, teaching, aging, parenting, and so much more in every session. With six years behind the lens, Paget has refined her technical expertise while maintaining the genuine care and connection that makes each session special.My website: ⁠www.pagetnortonphotography.com⁠Reach out to Ariel Faith at arieljoyfaith.com

From Self-Doubt to Empowering Others: A Photographer's JourneyDiscover how a postpartum photoshoot transformed Paget Norton from a self-conscious new mother into a passionate photographer who's spent 13 years empowering others through her lens. Her unique approach combines strategic branding with authentic storytelling, creating images that capture not just appearances but the essence of each individual.The episode explores Paget's evolution from teaching international students to becoming a sought-after photographer, including the valuable lessons learned from early criticism and the importance of client comfort during shoots. She shares insights about creating magical moments for women over 50 who often feel invisible, and how her work has sparked transformative confidence in clients, particularly illustrated through a powerful shoot with a medicine woman in her 60s.Paget and Ariel emphasize the significance of intentional photography, proper lighting techniques, and the delicate balance between technical expertise and creating a comfortable atmosphere where clients can be their authentic selves.Ready to be inspired? Listen to this episode to discover how one photographer's journey from vulnerability to empowerment is helping others find their light through the lens.• Paget Norton’s journey into photography was sparked by an empowering postpartum shoot, showcasing how personal experiences can ignite creative passions.  • The focus on capturing clients' true essence rather than just appearances is a game-changer in the photography industry, emphasizing deeper connections.  • Creating a comfortable atmosphere during shoots is crucial for fostering confidence, particularly for women over 50, highlighting the transformative impact of visual storytelling on self-perception.00:00:00 - Empowering Photography Journey00:03:41 - Discovering Photography Through Experience00:05:22 - Learning Photography Through Feedback00:09:43 - Learning Retouching Techniques00:11:27 - Visioning for Personal Branding and Boudoir00:13:08 - Building Comfort for Better Photos00:14:48 - Strategies for Effective Photography Sessions00:22:38 - Visual Storytelling in Coaching Photography00:24:32 - Transformative Client Journeys00:25:56 - Empowering Women Through Photography00:28:10 - Empowerment Through PhotographyPaget Norton has learned through rock climbing that growth happens at the edge of our comfort zone. She brings this wisdom to her photography - knowing when to encourage that next bold move and when to create a space of absolute trust and safety. As a teacher, Paget has learned to attune to the uniqueness of each person's story. This informs how she captures each individual's essence through her art and writing background coupled with a deep listening that she's developed over years of teaching. As a woman over 50, Paget understands intimately what it means to feel invisible. This fuels her passion for creating images that command attention and respect. She uses all of this: climbing, teaching, aging, parenting, and so much more in every session. With six years behind the lens, Paget has refined her technical expertise while maintaining the genuine care and connection that makes each session special.My website: www.pagetnortonphotography.comReach out to Ariel Faith at arieljoyfaith.com

The Battle Between Heart and Mind: Embracing Your Authentic VoiceEver felt torn between your heart's calling to share your wisdom and your mind's persistent self-doubt? This powerful episode dives deep into the internal struggle many entrepreneurs face when stepping into their visibility journey. The host shares her personal transformation from a fear-driven photographer to a confident podcast creator, illuminating the universal challenges faced by women in business. Through authentic storytelling, she reveals how listening to heart guidance over mind chatter can lead to meaningful impact and genuine connection.Key highlights:- Understanding the heart vs. mind conflict in business- Overcoming self-sabotage and fear of judgment- Embracing authentic visibility beyond social media metrics- Recognizing the value of women's wisdom and experienceThis episode serves as a reminder that your story and expertise matter, regardless of the perfectionist voice in your head telling you otherwise. Ready to transform your relationship with visibility and embrace your authentic voice? Listen to this inspiring episode of You Matter in Business – your heart will thank you.• The heart encourages authentic connection, while the mind often generates self-doubt and fear of judgment, creating an internal conflict.  • Emphasizing authentic visibility over social media validation can lead to greater personal fulfillment and impact.  • Women gain unique wisdom through their experiences as they age, which can empower them to uplift others and share their stories more confidently.00:00:00 - Heart vs. Mind: Overcoming Doubts00:01:45 - Heart vs. Mind: Overcoming Doubts00:03:35 - Empowering Women in Business00:05:31 - Overcoming Self-Doubt in Podcasting00:06:26 - Heart Guidance vs. Mind Chatter00:08:24 - Authentic Visibility and Sharing Wisdom00:10:19 - Distinguishing Guidance from Fear00:11:58 - Trusting Your Heart's GuidanceFind Ariel on LinkedIn and at arieljoyfaith.com

Reflecting Growth: The Mirror Moment of Self-AcceptanceEver felt like your photos don't match who you've become?This powerful episode of You Matter in Business dives deep into the "mirror moment" - that transformative experience when women realize their inner growth isn't reflected in their outer appearance.Through personal stories and professional insights, the host explores the delicate balance between aging gracefully and facing societal pressures. The discussion tackles the common resistance to updating professional photos and why many hold onto outdated images that no longer represent their true selves.The episode offers a refreshing perspective on embracing every life stage and the importance of aligning our visual representation with our personal growth. Whether you're struggling with your professional image or questioning your relationship with aging, this conversation will resonate deeply.Ready to transform how you see yourself? Listen to this eye-opening episode that challenges conventional wisdom about personal image and professional photography.• The "mirror moment" reveals a significant disconnect for women between their inner growth and outer appearance, often leading to emotional challenges regarding aging and self-perception.  • Professional photography can effectively convey authenticity and align one's visual representation with personal growth, countering the resistance toward outdated imagery.  • The nuanced details in photography, such as lighting and focal lengths, play a crucial role in capturing one's true essence, emphasizing the importance of investing in quality images to reflect evolving identities.Key highlights:- The importance of authentic photography in personal branding- How quality images can bridge the gap between inner wisdom and outer representation- Real-life examples, including an inspiring story of photographing a vibrant 90-year-old woman- Professional tips on capturing one's essence through proper lighting and environments00:00:01 - Understanding the Mirror Moment00:02:56 - Embracing Inner Transformation00:04:58 - Inner Transformation and Self-Image00:06:43 - Overcoming Negative Self-Image Thoughts00:08:04 - Understanding Professional Photography Challenges00:10:18 - Embracing Authenticity in Photography00:12:24 - Capturing Wisdom in Photography00:13:45 - Importance of Comfortable Posing in Photography00:15:40 - Embracing Your Evolving Visual Identity00:17:41 - Understanding Photography and Personal Branding00:19:24 - Understanding Your Evolving Self-ImageFind Ariel on LinkedIn and at arieljoyfaith.com

Are you using food to mask your emotions?Dive into a compelling conversation with Food Story Coach Michelle Petties as she reveals how our relationship with food mirrors our deeper emotional struggles. In this eye-opening episode of You Matter in Business, Michelle breaks down five essential health principles: sleep, hydration, nutrition, movement, and mental health support, while challenging societal norms that contradict healthy living. She shares powerful insights about how corporate strategies have created a food addiction model, making processed foods more accessible than healthy alternatives.The discussion explores the fascinating connection between career success and emotional well-being, revealing how achievement can sometimes mask deeper personal challenges. Michelle emphasizes that true health isn't just about diet - it's about addressing the emotional baggage that influences our food choices and overall wellness.Drawing from her experience as a Food Story Coach, Michelle provides practical wisdom on prioritizing health in daily routines and breaking free from emotional eating patterns. She shares a powerful perspective: our true purpose often lies within our pain, and by addressing it, we can unlock our greatest gifts.Ready to transform your relationship with food and emotions? Tune in to this transformative episode that could change how you think about nourishment forever.Key Takeaways• Prioritizing self-care is essential for women juggling careers and health, yet it often takes a backseat due to societal pressures.  • Processed foods are heavily marketed, and their detrimental effects can lead to unhealthy food choices, emphasizing the need for a mindful relationship with food.  • Confronting emotional well-being is key to personal empowerment, as reframing one’s health narrative can significantly enhance fulfillment and overall quality of life.Michelle Petties is a TEDx speaker, Food Story coach, and author of the award-winning, Amazon best-selling memoir, Leaving Large – The Stories of a Food Addict.  For years, Michelle was a top performer for the most influential brands in media, including Radio One and Disney/ABC. Finally, the stressful and competitive media advertising space took a toll on her mental and physical health.  After gaining and losing over 700 pounds, she finally discovered the “secret” to quieting the battle between her mind, body, and hunger – her “story.” Michelle’s memoir, a category winner in The 2022 Memoir Prize for Books, explores the deep emotional and psychological connections to food and how these "food stories" shape our eating behaviors and weight management struggles.   Michelle developed a Prescriptive Writing Process to make peace with her mind, body, and food. Her approach emphasizes that the battle with weight isn't just about food but about the stories and emotions behind why we eat. By understanding and rewriting these narratives, individuals can achieve lasting transformation. She conducts healing-through-reading-writing-and-storytelling workshops where she teaches others how to find their food and personal truths. She offers various services, including workshops, retreats, and speaking engagements to show others how to uncover their food stories and transform how they manage their relationship with themselves, gain mastery over food, and uplevel performance. She speaks to organizations, large and small, sharing her insights and stories of hope, healing, triumph, and transformation. Her Free Mind Over Meals Online retreat reveals her core principles for losing weight and keeping it off for good.Learn more about our host and sponsor Ariel Faith, at arieljoyfaith.com

Breaking Free from Food's Emotional Grip: A 40-Year Journey to FreedomDive into a powerful conversation with TEDx speaker and author Michelle Petties as she unveils her transformative journey from a 40-year battle with emotional overeating to complete liberation. This eye-opening episode challenges everything you thought you knew about eating disorders, revealing them as thinking disorders that affect a staggering 75% of people who acknowledge their emotional relationship with food.Michelle shares groundbreaking insights on:- Reframing eating disorders as thinking patterns rather than behavioral issues- Understanding true hunger versus emotional cravings- The crucial distinction between real food and processed alternatives- Tools for emotional healing, including visualization and prescriptive writing- Managing 52 distinct emotions without turning to foodThe discussion goes beyond traditional weight loss solutions, offering a fresh perspective on how our beliefs and thoughts shape our relationship with food. Michelle's story proves it's never too late to transform your relationship with food and reclaim control of your health.Ready to revolutionize your relationship with food? Key Takeaways: • Eating disorders are more about thoughts than behaviors, shifting the focus to mindset rather than just dietary habits.  • There's a significant distinction between real hunger and emotional cravings, which plays a crucial role in mindful eating.  • Understanding 52 different emotions can empower individuals to foster healthier relationships with food and themselves.Listen to this episode to discover how understanding your emotions could be the key to breaking free from emotional eating patterns.Michelle Petties is a TEDx speaker, Food Story coach, and author of the award-winning, Amazon best-selling memoir, Leaving Large – The Stories of a Food Addict.  For years, Michelle was a top performer for the most influential brands in media, including Radio One and Disney/ABC. Finally, the stressful and competitive media advertising space took a toll on her mental and physical health.  After gaining and losing over 700 pounds, she finally discovered the “secret” to quieting the battle between her mind, body, and hunger – her “story.” Michelle’s memoir, a category winner in The 2022 Memoir Prize for Books, explores the deep emotional and psychological connections to food and how these "food stories" shape our eating behaviors and weight management struggles.   Michelle developed a Prescriptive Writing Process to make peace with her mind, body, and food. Her approach emphasizes that the battle with weight isn't just about food but about the stories and emotions behind why we eat. By understanding and rewriting these narratives, individuals can achieve lasting transformation. She conducts healing-through-reading-writing-and-storytelling workshops where she teaches others how to find their food and personal truths. She offers various services, including workshops, retreats, and speaking engagements to show others how to uncover their food stories and transform how they manage their relationship with themselves, gain mastery over food, and uplevel performance. She speaks to organizations, large and small, sharing her insights and stories of hope, healing, triumph, and transformation. Her Free Mind Over Meals Online retreat reveals her core principles for losing weight and keeping it off for good.Learn more about our host and sponsor, Ariel Faith, at arieljoyfaith.com

From Invisible to Influential: Embracing Your Business MetamorphosisDiscover why the most challenging part of business growth isn't strategy or skills—it's the personal transformation required to become the leader you're meant to be. Like a butterfly emerging from its cocoon, successful entrepreneurs must embrace profound internal changes, often facing fears of visibility and battling imposter syndrome along the way.This powerful episode dives deep into:- The internal struggle women face when stepping into leadership roles- Breaking free from perfectionism and comparison traps- Why personal transformation serves others, not just yourself- The connection between self-perception and professional presence- Practical steps to embrace your evolutionary journeyThrough candid conversations and real-life examples, we explore how resisting change can hold you back from reaching your full potential. Learn why your growth isn't selfish—it's essential for creating lasting impact and building a meaningful legacy.Ready to spread your wings and transform your business presence? This episode will give you the courage to embrace your metamorphosis and step confidently into your next chapter. Listen now and discover how your transformation can inspire others to soar.Key Takeaways • The journey of personal growth often involves overcoming societal expectations and fears, particularly for women transitioning to leadership roles.  • Embracing vulnerability and confronting self-imposed limitations can act as catalysts for significant transformation.  • Personal growth is framed as a service to others, emphasizing that one's evolution benefits the broader community, not just the individual.Learn more about our host and sponsor, Ariel Faith, at arieljoyfaith.com

Dive into a compelling exploration of how our brains process and resist change, featuring insights from Lisa Feldman Barrett's groundbreaking research on neural predictions. Like a river with unexpected rapids, change challenges us to adapt and grow, yet understanding our personal coping style can make all the difference.Drawing from William Bridges' transition framework, we unpack the four crucial phases of transition: shock, resistance, exploration, and integration. Learn practical strategies, from Navy SEAL-approved box breathing techniques to emotion-naming exercises, that help navigate these turbulent waters.The episode weaves together Viktor Frankl's wisdom on personal freedom with actionable tools like grounding methods and micro-routines. These approaches transform overwhelming changes into opportunities for growth and self-discovery.As we bid farewell to Miriam Richardson, this episode serves as both a reflection on change and a roadmap for navigating life's transitions with grace and resilience. We might get her to join us on a few quest spots! She will always be a part of this Podcast! Ready to master the art of embracing change? Tune in to discover how you can transform challenges into catalysts for personal and professional growth. Key Lessons• The brain's resistance to change is rooted in protective instincts and a negativity bias, making the emotional journey of transition more complex than it appears.  • Resilience is presented as a learnable skill rather than an inherent trait, encouraging individuals to actively cultivate it through practice and reflection.  • Naming and writing down emotions can significantly enhance mental clarity and emotional management, providing practical tools for navigating change.Find Ariel on LinkedIn and at arieljoyfaith.com

Trust, Culture, and the Power of Human-Centric LeadershipDiscover how the intricate web of trust within organizations can make or break their success. In this compelling episode, Kaitlin Healy unpacks the critical role of trust in workplace dynamics and its impact on innovation, communication, and organizational growth.The conversation delves deep into:- How trust resembles a spider web of individual connections- The toxic impact of rigid corporate cultures- Post-COVID challenges for middle managers- The delicate balance between coaching, consulting, and therapy- The power of adaptive leadership stylesKey insights emerge about the importance of fostering genuine human connections over rigid frameworks, and how women-led businesses often excel at creating environments of open dialogue and intuitive leadership.Through contrasting experiences and practical examples, the speakers demonstrate why nurturing both the soul and systems of an organization is crucial for retaining talent and building sustainable success.Ready to transform your understanding of organizational trust and leadership? Tune in to this eye-opening episode that might just change how you view workplace dynamics forever.Key Takeaways • Trust in organizations functions like a spider web; when it's damaged, communication and innovation suffer significantly.  • Toxic environments, especially in larger companies, can have profoundly detrimental effects on employee morale and productivity.  • A human-centric approach that prioritizes open communication and belonging is essential for nurturing creativity and healthier organizational dynamics.00:00:00 - Building Trust in Organizations00:03:20 - Workplace Trust and Culture Issues00:05:23 - Workplace Culture and Flexibility00:08:41 - Toxic Workplace Dynamics and Middle Management00:10:40 - Embracing Humanity in Business00:13:05 - Coaching vs. Consulting Explained00:15:57 - Consulting vs. Coaching Approaches00:17:50 - Consulting vs. Coaching Dynamics00:19:43 - Understanding Different Coaching Styles00:25:58 - Importance of Reputation in Small Towns00:27:36 - Observing Team Dynamics and Perspectives00:29:25 - Strengths of Women-Led Businesses00:32:38 - Honoring Differences in Gender Perspectives00:34:04 - Self-Love and Personal Growth Journey00:35:31 - Embracing Self-Care and Growth00:38:40 - Embracing New Experiences and GrowthKaitlin Healy is a new System & Soul certified business coach based in Central Florida passionate about sustainable transformation in the culture arena of your organization.Desperate to put out fires? Hitting a wall to go from great to elite? It would be my pleasure to facilitate a complimentary strategy session to figure out your most pressing roadblocks to your desired success and get you jump-started on the path to your next victory ⁠Follow Kaitlin Here ⁠Sponsors Ariel Faith Photography- ⁠⁠⁠⁠https://www.arielfaith.com⁠⁠⁠⁠Enrich Life Coaching - ⁠⁠⁠⁠http://www.enrich-life-coaching.com⁠⁠⁠

From Educator to Entrepreneur: A Journey of Communication and ConnectionDiscover how a former educator transformed her diverse professional background into a thriving business coaching practice. Kaitlin Healy shares her fascinating transition from education and mental health to entrepreneurship, revealing how the Chamber of Commerce became her gateway to business success.Key highlights:- The power of effective communication in building authentic client relationships- Leveraging public speaking and active listening skills from Stetson University- Creating a referral-based business model focused on genuine connections- Building community support systems to combat entrepreneurial loneliness- Balancing self-care with service-oriented leadershipThe episode explores how maintaining integrity in communication leads to better client outcomes and higher retention rates. Caitlin's approach emphasizes understanding individual circumstances and fostering meaningful connections, proving that success in business coaching goes beyond just problem-solving.🎧 Listen to this episode to learn how embracing your unique professional journey can lead to unexpected opportunities and meaningful business relationships.00:00:00 - Importance of Communication in Business00:01:25 - Journey to Entrepreneurship00:03:47 - Journey to Business Coaching00:05:02 - Importance of Active Listening in Coaching00:08:53 - Importance of Clear Communication in Recruiting00:13:05 - Importance of Client Fit in Business00:14:42 - Building Relationships in Coaching00:17:08 - Challenges of Solo Entrepreneurship00:21:17 - Key Attributes of Successful Leadership00:23:32 - Importance of Experience in Coaching00:25:44 - Understanding Growth Through Life Experiences00:27:33 - Importance of Clear Communication00:29:40 - The Power of Active Listening00:34:42 - Importance of Clear Communication00:36:48 - Understanding Strengths in TeamworkKey Take Aways • Effective communication is not just about speaking but involves deep listening and understanding others.  • Community support plays a crucial role in the entrepreneurial journey, often being a key factor in success.  • Transparency and integrity in coaching relationships can significantly enhance outcomes and foster trust with clients.Kaitlin Healy is a new System & Soul certified business coach based in Central Florida passionate about sustainable transformation in the culture arena of your organization.Desperate to put out fires? Hitting a wall to go from great to elite? It would be my pleasure to facilitate a complimentary strategy session to figure out your most pressing roadblocks to your desired success and get you jump started on the path to your next victory Follow Kaitlin Here Sponsors Ariel Faith Photography- ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠Enrich Life Coaching - ⁠⁠⁠http://www.enrich-life-coaching.com⁠⁠

Transforming Digital Age Anxiety into SuccessEver wondered how the constant fear of missing out might actually be your secret weapon for success? In this eye-opening episode, Ariel and Miriam explore how FOMO has evolved in our social media-driven world and reveal surprising ways to harness it for personal growth.The conversation delves into how social media's highlight reels can distort our self-perception, but also how this very anxiety can be redirected into positive motivation. Through personal anecdotes and practical insights, our hosts share how to transform paralyzing fear into productive energy that drives professional development.Key takeaways include:- Converting FOMO into actionable daily tasks- Using fear as a catalyst for stepping outside comfort zones- Building authentic connections in the digital age- Developing strategic approaches to networking- Creating boundaries that align with personal valuesReady to transform your FOMO into a force for success? Listen to this episode to discover how your biggest fears might just become your greatest motivators.00:00:00 - Understanding FOMO in the Digital Age00:03:29 - Impact of Fear of Missing Out00:05:29 - Transforming Fear into Motivation00:08:01 - Transforming Fear into Motivation00:10:43 - Harnessing FOMO for Growth Mindset00:13:08 - Overcoming Fear of Missing Out00:15:34 - Transforming Fear into Positive Energy00:19:28 - Understanding Fear as Protection00:22:16 - Overcoming Fear and Taking Action00:24:20 - Overcoming Fear for Growth00:29:16 - Trusting Your Gut for Success00:30:54 - Strategic Focus and Saying No00:33:43 - Identifying Distractions in Business00:36:05 - Understanding Fear and Decision Making00:37:47 - Creating a Podcast Episode CatalogKey Takeaways • FOMO can serve as a motivational force for personal growth, rather than just a negative experience. • Social media not only intensifies feelings of inadequacy but can also be reframed to promote self-improvement and goal-setting.  • Embracing fears and seeking supportive environments play crucial roles in fostering a healthier self-image and empowering decisions.Sponsors Ariel Faith Photography- ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠Enrich Life Coaching - ⁠⁠⁠http://www.enrich-life-coaching.com⁠⁠

The Art of Reading the Room: A Game-Changer for Business SuccessDiscover how mastering the subtle art of "reading the room" can transform your professional relationships and business outcomes. In this enlightening episode of You Matter in Business, hosts Ariel and Miriam explore the power of emotional intelligence and its impact on effective communication.Through compelling personal stories, including Ariel's experience of adapting her presentation to an unexpected older audience, the hosts demonstrate how understanding unspoken cues and body language can make or break professional interactions. They delve into practical applications across various fields, from residential design to photography, showing how these skills create better outcomes with clients.Key takeaways:- Emotional intelligence can be developed and refined- Active listening is crucial for understanding client needs- Cultural awareness enhances communication effectiveness- Remote interactions require additional attention to emotional cues- Building your professional "tribe" starts with self-awarenessReady to elevate your communication game and transform your business relationships? Tune in to this essential episode that might just change how you approach every professional interaction.00:00:01 - Introduction to You Matter in Business00:00:39 - Understanding Emotional Intelligence00:03:35 - Adapting to Audience Demographics00:05:47 - Understanding Dominant and Passive Roles00:07:08 - Developing Active Listening Skills00:10:37 - Embracing Silence in Communication00:13:36 - Understanding Personality Traits in Communication00:16:23 - Understanding Cross-Cultural Communication00:18:09 - Understanding Introverted Emotional Reactions00:21:15 - The Challenges of Digital Communication00:22:51 - Trusting Your Gut in Finding Your Tribe00:26:04 - Understanding Reactions and DifferencesKey Takeaways • "Reading the room" is an essential skill that extends beyond public speaking, impacting personal relationships and professional dynamics.  • Emotional intelligence and active listening are crucial for fostering trust and connection, often overlooked in traditional skill sets.  • Understanding unspoken dynamics can significantly enhance communication and engagement, emphasizing the power of kindness and adaptability in interactions. Sponsors Ariel Faith Photography- ⁠⁠https://www.arielfaith.com⁠⁠Enrich Life Coaching - ⁠⁠http://www.enrich-life-coaching.com⁠

Final Part 3 (for Now) EQ - Redefining Leadership: Beyond Traditional BoundariesDive into a transformative conversation that challenges conventional leadership paradigms and explores the subtle yet powerful distinction between being a leader and a guide. Nicole Smith and Miriam unpack how true leadership isn't always about being at the front - sometimes it's about supporting from behind or walking alongside your team.The episode brings fresh perspectives on:- The evolving nature of leadership vs. guidance- Women's unique challenges in leadership roles- The importance of authenticity in the workplace- How to embrace being a "disruptor" as a strength- Strategies for navigating male-dominated environmentsA particularly compelling insight reveals how traditional leadership models often lack empathy, highlighting the urgent need to rehumanize our workplaces. The discussion challenges women to define success on their own terms, emphasizing that leadership comes in many forms.Ready to challenge your assumptions about leadership and discover a more authentic way to lead? Listen to this eye-opening episode that might just transform how you view your role in the workplace.Key Takeaways• Leadership in male-dominated fields can be redefined through compassion and empathy, challenging traditional norms.  • Self-discovery and authenticity are crucial for women to assert their unique perspectives in the workplace.  • Open dialogue and collaboration are emphasized as key components for fostering effective communication and leadership.Topics00:00:00 - Difference Between Guide and Leader00:02:10 - Leading from Behind00:06:35 - Challenges Women Face in Leadership00:10:52 - Embracing Authenticity in the Workplace00:13:30 - Embracing Disruption in the Workplace00:16:30 - Embracing Different Perspectives00:19:11 - Using Your Voice in the Workplace00:25:18 - Defining Workplace Presence and Success00:29:12 - Evaluating Your Workplace Satisfaction00:31:15 - Challenges of Women Entrepreneurs00:34:57 - Embracing Entrepreneurship and Leadership00:38:50 - Balancing Kindness and Assertiveness00:49:07 - Embracing Leadership and Personal Growth00:56:12 - Transformational Coaching Moments00:58:50 - Coaching Success and Leadership Styles01:02:16 - Coaching and Workshops Overview01:04:07 - Doing Your Best Every DayTo learn more about Nicole F. Smithhttps://www.thenicolefsmith.comSponsors Ariel Faith Photography- ⁠⁠⁠https://www.arieljoyfaith.com⁠⁠⁠Enrich Life Coaching - ⁠⁠⁠http://www.enrich-life-coaching.com⁠⁠

Part 2 of 3 : Discover the Hidden Power of Emotional Intelligence in LeadershipEver wondered why some leaders effortlessly inspire while others struggle? In this compelling episode of You Matter in Business, Nicole Smith, founder of JMS Creative Leadership Solutions, reveals how emotional intelligence (EQ) is the secret sauce of effective leadership. With over two decades of experience, she shares game-changing insights on how understanding and managing your emotions can transform your leadership impact.The episode delves into crucial topics including:- The surprising truth about self-awareness (only 15% truly have it!)- Practical strategies for handling workplace interruptions- Navigating difficult conversations with confidence- Breaking through imposter syndrome, especially in male-dominated environments- Using EI for empowerment rather than just survivalNicole shares a powerful personal story of assertively maintaining her executive presence when asked to take notes in a meeting, demonstrating how emotional intelligence can be used to challenge workplace norms while maintaining professional relationships.Ready to revolutionize your leadership approach and unlock your emotional intelligence potential? Don't miss this transformative episode that could change the way you lead forever.Key Takeaways • Emotional intelligence is crucial for effective leadership and enhances workplace dynamics beyond traditional skills.  • Women face unique challenges in asserting themselves in male-dominated environments, highlighting the importance of self-awareness and assertive communication.  • Mastering emotional intelligence can lead to significant personal growth and empowerment, positively impacting relationships in all areas of life. Listen now to master the art of emotional intelligence in leadership!00:00:00 - Introduction to Nicole F. Smith00:01:59 - Understanding Emotional Intelligence (EQ)00:05:16 - Emotional Intelligence and Gender Dynamics00:07:41 - Building Confidence Through Emotional Intelligence00:11:22 - Effective Communication in Meetings00:14:05 - Mastering Assertiveness in Conversations00:17:00 - Handling Difficult Workplace Conversations00:19:33 - Difficult Conversations and Emotional Intelligence00:22:02 - Emotional Intelligence as a Journey00:25:21 - Evolution of Self and Empathy00:28:11 - Finding Your Tribe and Connection00:30:16 - Hair and Identity in Leadership00:31:43 - Understanding Emotional Intelligence and Self-Sabotage00:34:29 - Overcoming Fear and Limiting Beliefs00:35:36 - Importance of Accountability Partners00:37:10 - Coaching and Workshops OverviewTo learn more about Nicole F. Smithhttps://www.thenicolefsmith.comSponsors Ariel Faith Photography- ⁠⁠https://www.arieljoyfaith.com⁠⁠Enrich Life Coaching - ⁠⁠http://www.enrich-life-coaching.com⁠

Part 1 of 3 : In this episode, we’re diving deep into the world of emotional intelligence in business. The hosts are going to break down its four main components and show you how it can benefit businesswomen, leaders, and teams alike. We’ll talk about understanding emotions, being flexible with different people, and handling tough situations. We’ll also cover self-awareness, self-control, social awareness, and relationship management, because these skills are key to effective communication and authentic leadership. Plus, we’ll explore how emotional intelligence can be used in marketing and building personal brands that connect with your clients. And to wrap things up, we’ll share some tips on being assertive, confident, and even inviting an expert in assertiveness and emotional intelligence for future episodes. So, grab a cup of coffee, sit back, and get ready for some valuable insights on how to boost your emotional intelligence in business and leadership.Key Topics:Understanding EQThe Power of Self-awarenessBuilding Strong TeamsEmotional Intelligence in Sales & MarketingPersonal Growth & Management⁠Women Retreat information on E05 and Visit ⁠Sponsors Ariel Faith Photography- ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠Enrich Life Coaching - ⁠⁠⁠http://www.enrich-life-coaching.com⁠⁠

In this episode, the chat explores the wonderful journey of embracing change in both business and personal life. It emphasizes how important it is to be adaptable, to accept aging gracefully, and to navigate the unpredictable twists and turns of life. Ariel and Miriam warmly share their personal stories about change, reflecting on the challenges they faced during childhood and how they transitioned into new career paths. The conversation beautifully highlights the power of empathy, kindness, and understanding during tough times, reminding us how essential it is to embrace change and foster meaningful relationships. They also discuss the common fear of change, the importance of self-acceptance, and how technology influences different generations. Overall, it encourages us to live in the present, focus on what we can control, and celebrate the unique beauty in ourselves and others.Key Lessons• Embracing change is crucial for both personal and business growth, helping cultivate resilience.• Accepting aging as a natural step in life is vital for gracefully navigating its unpredictable journey.• Understanding the impact technology has on different generations highlights the importance of adapting and building strong relationships.

Discover how authenticity and personal branding can revolutionize your business growth! Marketing expert Megan Schirnhofer shares game-changing insights on building a powerful online presence that resonates with your audience. Learn why showcasing your personality and journey - including both successes and failures - creates deeper connections than traditional product-focused marketing.Key highlights:- Why LinkedIn personal accounts outperform business profiles- Leveraging employees as brand ambassadors- Platform-specific content strategies (LinkedIn, Instagram, TikTok)- The growing importance of visual content and video- Tips for consistent content creation- Using SEO and trending topics to expand reach- Repurposing podcast content across platformsMegan also discusses the evolving workplace dynamics, emphasizing how flexibility, autonomy, and work-life balance are reshaping professional success metrics for the newer generation.uploaded a revised audio - I apologize for the audio issues we had on this recording. it is not perfect but it is better. Ready to transform your online presence and build meaningful connections with your audience? Tune in to this episode for actionable strategies that will help you establish an authentic and impactful personal brand!Connect with Megan on LinkedInMeg SchirnhoferYou can sign up for our next Webinar in our 2025 series: Own Your Worth visit resources at www. arielfaith.com⁠Women Retreat information on E05 and Visit ⁠Learn More about the hosts Miriam and Ariel on Episodes E03-E04Sponsors Ariel Faith Photography- ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠Enrich Life Coaching - ⁠⁠⁠http://www.enrich-life-coaching.com⁠⁠

Discover how Megan Schirnhofer, a young British musician's career-altering health challenge led to an unexpected but fulfilling pivot into the world of marketing and leadership development. Megan's compelling story reveals the delicate balance between maintaining authenticity and professional boundaries, while navigating the complexities of trust in business relationships.Through candid conversations with inspiring entrepreneurs, Megan explores the importance of embracing one's true self in the digital age and the value of learning from both successes and failures. Her journey highlights key insights about:- Adapting to career changes with resilience- Managing an addictive personality through self-awareness- Finding meaningful mentorship in everyday connections- Building healthy professional boundaries- Prioritizing emotional intelligence and self-careThe episode offers practical wisdom for anyone facing career transitions or seeking to maintain authenticity in their professional life. Don't miss this honest and inspiring conversation about personal growth, professional development, and the power of genuine connections in business.Tune in now to hear Megan's full story and discover how embracing change can lead to unexpected opportunities for growth and success.• Megan faced challenges with her health that forced her to pivot her career, despite early success as a performer.• Megan learned the valuable lesson of being cautious with trust, after a manager betrayed her confidence.• Megan grapples with finding the right role models and mentors, ultimately realizing that the women she speaks to every day, who are in the positions she aspires to, are her greatest sources of inspiration and guidance.uploaded a revised audio - I apologize for the audio issues we had on this recording. it is not perfect but it is better. Connect with Megan Schirnhofer on LinkedInMeg SchirnhoferYou can sign up for our next Webinar in our 2025 series: Own Your Worth visit resources at www. arielfaith.com⁠⁠Women Retreat information on E05 and Visit ⁠⁠Learn More about the hosts Miriam and Ariel on Episodes E03-E04Sponsors Ariel Faith Photography- ⁠⁠⁠⁠https://www.arielfaith.com⁠⁠⁠⁠Enrich Life Coaching - ⁠⁠⁠⁠http://www.enrich-life-coaching.com⁠⁠⁠

In this episode, brand photographer Ariel Faith and life coach Miriam explore the world of LinkedIn for business. They discuss the platform's professional nature, the challenges of authenticity, the importance of engaging genuinely, building real connections, and creating value through educational content. The discussion emphasizes avoiding immediate sales pitches, prioritizing authentic interactions, and demonstrating expertise on LinkedIn.Strategies for optimizing profiles, utilizing SEO techniques, balancing vulnerability with professionalism, and leveraging various LinkedIn features such as showcase pages and company pages are examined. The conversation also addresses the legal aspects of commercial photography and underscores the necessity for authentic dialogues to meet customer needs effectively. Tune in to gain valuable insights on utilizing LinkedIn for professional growth and networking.• Authenticity is essential on LinkedIn; steer clear of automated responses and prioritize genuine engagement.  • Valuable content on LinkedIn involves sharing business experiences, industry insights, and personal challenges.  • Striking a balance between vulnerability and professionalism is vital for establishing credibility on the platform.An exciting Women’s Retreat Presale event is open for booking!To learn more about our Sponsors Go to Ariel Faith  ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠Enrich Life Coaching go to ⁠⁠⁠https://enrich-life-coaching.com⁠⁠⁠

Mastering Instagram for Business: A Strategic Guide for Women EntrepreneursDiscover how to transform your Instagram presence from merely another social feed into a powerful business tool that captivates and engages your ideal clients. This enlightening episode delves into the art of balancing professionalism with authenticity on Instagram, revealing effective strategies for women entrepreneurs.Key highlights include:- Creating high-quality visuals (minimum 120 DPI) that grab attention- Balancing personal storytelling with professional content- Strategically using fonts and text overlays for maximum impact- Adapting to Instagram's evolution from a photo-sharing site to a video-first platform- Understanding demographic shifts and platform preferencesThe discussion examines how Instagram has evolved from a simple photo-sharing app to a sophisticated business platform, offering insights on navigating algorithm changes and maintaining genuine connections with your audience.Ready to elevate your Instagram strategy and grow your business authentically? Tune into this episode for expert guidance on building a magnetic social media presence that resonates with your target audience while remaining true to your brand.• Balancing professionalism and authenticity/vulnerability is essential for women entrepreneurs using Instagram for business.• Businesses should showcase a blend of high-quality visuals, testimonials, and personal elements to foster trust and connection with potential clients.• Prioritizing social media efforts on the platforms predominantly used by the target audience is more important than keeping up with evolving algorithms.00:00:00 - Instagram for Business: Visual Content Expectations00:02:26 - Finding the Right Balance: Authenticity and Professionalism in Social Media00:04:09 - Balancing Life and Authenticity on Instagram00:06:35 - Optimizing Image Resolution for Web and Print00:09:54 - Choosing Readable Fonts for Audience00:12:32 - Choosing Readable Fonts Across Platforms00:14:37 - Accessibility Challenges with Color Contrast on Social Media00:17:18 - The Rise of Silly, Entertaining Content on Social Media00:23:06 - The Rise of Visual Sharing on the Internet00:30:50 - Embracing LinkedIn as a Business Community00:32:52 - How Hashtags Work Across Social Media00:35:06 - Leveraging Hashtags for Visibility on Social Media00:41:03 - Recommended Social Media Marketing Budget00:42:49 - The Cost of Advertising: Minimum Spend and ExpectationsAn exciting Women’s Retreat Presale event is open for booking!To learn more about our Sponsors Go to Ariel Faith  ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠Enrich Life Coaching go to ⁠⁠⁠https://enrich-life-coaching.com⁠⁠⁠

Mastering Facebook Marketing: A Strategic Guide for Business OwnersDiscover why Facebook remains a goldmine for businesses targeting women aged 35-65, even amidst the changing social media landscape. This enlightening discussion reveals how to harness Facebook's powerful targeting capabilities and community-building features to effectively grow your business.Key insights include:- Strategic approaches to Facebook groups and community building- Tips for creating engaging content that outperforms the algorithm- Smart advertising strategies for small businesses- The power of Facebook's demographic targeting- Building trust before sellingThe episode particularly underscores the importance of Facebook groups as a business tool, demonstrating how to transform them from simple discussion forums into thriving business communities. Explore practical strategies for joining and managing groups, fostering meaningful engagement, and positioning yourself as an industry authority.Ready to shift your Facebook presence from passive scrolling to active business growth? This episode offers the roadmap you need to tap into Facebook's full potential for your business. Tune in now to discover how to build a powerful online community that converts followers into customers.• Facebook's user base and interface make it a powerful platform for reaching women aged 35-65, an influential demographic with significant buying power.• Leveraging Facebook strategically through tactics like Facebook groups, live video, and targeted advertising can be an effective way for small businesses to utilize this channel for growth.• There is a need to balance sales with providing genuine value to the community when navigating the challenges of Facebook's algorithm and building trust on the platform.00:00:00 - The Pros and Cons of Social Media Platforms00:01:48 - Social Media Perspectives: Generational Divide00:05:58 - Leveraging Instagram for Business Growth00:09:03 - Leveraging Facebook Groups for Community Building00:12:19 - Building Authority and Trust in Online Communities00:15:00 - Building Trust and Empathy to Attract Customers00:17:15 - Using Facebook Groups for Coaching and Challenges00:20:04 - Navigating the Evolving YouTube Algorithm00:22:15 - Avoiding Facebook Restrictions00:23:30 - Leveraging Facebook Ads' Sophisticated Targeting00:26:59 - Navigating Social Media: Caution and Opportunity00:28:34 - The Power of Social Media Stories00:31:55 - The Rise of Social Media Advertising00:35:52 - Authenticity in Social Media Engagement00:41:41 - Adapting Content to Current Events00:44:47 - Building Anticipation and Curiosity in Marketing Campaigns00:46:27 - Filtering Clients to Find the Best FitAn exciting Women’s Retreat Presale event is open for booking!To learn more about our Sponsors Go to Ariel Faith  ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠Enrich Life Coaching go to ⁠⁠⁠https://enrich-life-coaching.com⁠⁠⁠

In this episode, Miriam highlights the importance of customer-focused marketing, emphasizing the need to build relationships and understand client needs. The discussion delves into the challenges women may encounter in sales, underscoring the significance of trust and customer connections. Effective communication, aligning values with clients, and addressing emotional needs are essential in fostering successful business engagements. Tailoring marketing strategies to reach ideal clients on platforms like Facebook and Instagram is vital. The episode also addresses the marketing challenges faced by small businesses, the optimization of roles, and decision-making strategies to enhance time and resource management for client outreach.Key highlights:- The vital role of empathy in marketing: Recognizing customer needs and forming strong connections.- Addressing challenges women encounter in sales and negotiations.- The significance of clear communication and establishing the right expectations with customers.- Why marketing must address deeper emotional and philosophical needs, rather than just surface-level issues.- Fostering trust with clients by aligning your values, ethics, and branding.- Customizing your social media strategy to fit your ideal clientele—why LinkedIn might suit some but not others.An exciting Women’s Retreat Presale event is open for booking!To learn more about our Sponsors Go to Ariel Faith  ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠Enrich Life Coaching go to ⁠⁠⁠https://enrich-life-coaching.com⁠⁠⁠