You'll Get There

We’re back with a new year and a bunch of fresh marketing energy. Listen in as we catch up on our career journeys, unpack the social media trends you need to know, and reveal the secret to winning at influencer marketing in 2026.

We sat down with Socratis and Diamantis Zavitsanos, the twin brother texas-based filmmaker duo behind Sew Torn, now streaming on major platforms. Their work premiered at Academy Award-qualifying festivals like SXSW, Austin and Heartland.We get into the real talk behind filmmaking: how they pulled together a budget, scored investors, built their dream team, and everything in between. From idea to execution, they walk us through the full process of making a feature film.

This week on You’ll Get There, we sit down with Ryan Robinson, the artist and founder behind The Mushroom Cowboy. What began as a simple tattoo design has evolved into a 500+ person event series and a lifestyle brand. Ryan opens up about walking away from the 9–5 and what it really looks like to take creative risks and bet on yourself.

This week we’re joined by Stephanie and Yasmeen, the powerhouse duo behind Good PR, a modern comms studio shaking up the way brands tell their stories. From building their careers in corporate PR to creating a values-led agency of their own, they’re redefining what it means to do PR with purpose, clarity, and a little bit of edge. We talk career pivots, building something from scratch, and what it really takes to run a business with your best friend.

Monica is the marketing force behind Smash Kitchen, the bold new condiment brand co-founded by actor Glen Powell. With over a decade of experience growing beloved brands like Casper, Zipcar, Todd Snyder, and Vitaminwater, she knows how to build brands from the ground up. From advice on navigating industries to launching in a crowded market, Monica’s here to share it all.

A major leader in advertising and business: Jill Smith, the Americas CEO of Iris Worldwide, an integrated creative agency. With over 15 years of experience across startups, agencies, and global brands in North America, Europe, and China, her journey is nothing short of inspiring.She’s also a faculty member at The New School, teaching entrepreneurship and social innovation, and an early-stage startup investor and advisor. Alongside leading an advertising company, she’s a boy mom and passionate about extreme endurance sports.

In this episode, we sit down with Shiri — aka the Sephora girl — a freelance copywriter and creative strategist behind some of the biggest beauty brands. Shiri shares what it’s really like behind the scenes of beauty marketing. She talks building a long-term career, mastering your niche, and why showing up online (even if you don’t want to) can open unexpected doors. If you’re dreaming of working with major brands, this episode is your roadmap.

Chelsea Jane Sillars Sailing is an accomplished Creative Producer and Art Director with over 15 years of experience in the fashion industry. She has served as Senior Producer for Annie Leibovitz and held standout roles at iconic brands such as Rag & Bone and Faherty. Chelsea began her career producing large-scale fashion shoots—including numerous Vogue covers—and a performance at The Louvre. Since then, she has evolved into a creative force behind some of the industry’s most celebrated brands and professionals.From long nights on set to carving out her own path, Chelsea has truly done it all. In this episode, we dive into the realities of working in-house for a brand versus the freedom and hustle of freelancing. We also explore what it takes to stay grounded and prioritize wellness while navigating fast-paced creative environments.

She got her start as Brandy Melville’s photographer during its heyday and has since collaborated with some of the biggest names in fashion. Madi Atkins is a fashion photographer, creative producer, social strategist, and the founder of her own agency, Madness Studio.In this episode, we dive into her career journey, the reality behind the chaos of New York Fashion Week, and what it really takes to carve out your own lane in the romanticized fashion industry and beyond.

A New York based legendary creative leader: Omid Amidi. From creating Super Bowl commercials, working on Coca-Cola's most successful marketing campaign of all time to collaborating with iconic brands and celebrities, Omid joins us to share his journey of climbing the creative ladder, advice for the next generation of creatives, and the important traits needed to succeed in this industry today. He is the Co-Chief Creative Officer at McKinney, a creative, media, and influencer agency and throughout his career he has worked with brands like Coca Cola, Adidas, EA Madden, Little Caesars, and many more. 

Today’s guest is someone who truly understands the digital landscape: Alex Abel. She has built an impressive resume with roles at major platforms and companies like Sephora, Twitter, LinkedIn, and now TikTok, where she works in brand partnerships. But Alex doesn’t stop at her 9-to-5. She’s also a content creator, calling herself your “millennial big sis,” with content covering everything from career advice and life in NYC to building confidence. We’re pulling back the curtain on her experiences at top companies, with real talk on growing and evolving, both professionally and personally.

Today’s happy hour is with the besties behind the internet's favorite pickle brand - Leah and Yasaman - the founders of Good Girl Snacks (you might know their viral product ‘Hot Girl Pickles”.) From going viral to landing their pickles in Erewhon, Forbes 30 under 30, and exciting brand collabs they've been taking over the snack world one TikTok at a time. We're getting into the wild ride of building a brand from the ground up and the lore of how they got started. Plus, maybe a sneak peek into what's next for this bestie duo. If you’ve ever dreamed of starting your own thing but don’t know where to start — this is for you. Here's their advice on how you’ll get there.

The Super Bowl and NYFW have been taking over our feeds, and we're breaking down the social media buzz surrounding both events. From brands making waves ahead of the big game to fashion influencers turning NYC into their own runway, we're covering it all. Plus, with community managers working overtime, should brands start investing in Chief Social Officers and taking their social strategies to the next level?

We’re jumping into why we love the Super Bowl, how brands are expanding into new categories, the power of in-person shopping experiences. Plus, our hot take on why we're not working remote from the airport...

We’re thrilled to have Olivia Hall join us for happy hour this week! Olivia is a talented digital designer at La Mer with expertise in web design, email marketing, app design, paid social, and beyond. Her journey began as a freelancer during NY Fashion Week and led her to an incredible career at one of the most luxurious beauty brands in the industry.

On this weeks episode were diving into tips for giving your resume a glow up, confidently asking for time off (plus actually enjoying your vacation), and why were choosing the office over staying at home.

Listen and learn how to maximize your use of AI to improve at work, our Gen Z hot take on the Jaguar rebrand, tips to dealing with people you don’t like at work, and why we’re breaking up with the exclamation mark in work emails.

This week we're chatting about what to wear to work, an interview, or a first date, how brands are winning on social, and getting over fear.

This week you'll learn how to lean into your confidence and get over feeling cringe, tips for navigating networking events as a young professional, and if college really matters.

This week were chatting about creative ways to land your dream job, stunty ads out there in the world right now, and the importance of taking the time to get ready in the morning before your 9 to 5.

Cheers to how we got here. We're chatting about your first job post-grad, navigating the challenges of choosing between a startup or a larger corporation, surrounding yourself with a diverse support system of friends, what's trending in the marketing space, and more. Join us on our hustler journey because... You'll Get There!