Your Business Brilliance's tracks

Belinda's story is an incredible journey of self belief, determination and courage. Armed with a dream, she proved the naysayer wrong and now is one of the most successful entrepreneurs in Australia. She has appeared major TV networks, newspapers and now shares her journey on Your Business Brilliance.

Dan Norris is entrepreneur extraordinaire. He has one of the most innovative companies that is doubling in size. And it took him just seven days to launch. Dan talks about what he did and how yoiu can do the same.

Cynthia Sanchez is the premier expert on Pinterest. What She doesn't know about Pinterest is not worth knowing. Today, Cynthia shares her secrets as to how to use Pinterest to drive traffic to your site.

Nancy Georges is the premier expect in retail in Australia.. She has helped hundred and hundred of entrepreneurs and business owners aciveve the type of success that would be the envy of most. Now Nancy shares her secrets to that you can use to boost your profits

This is the second interview in the two part interview series with Bob burg. Today he talks about How to Turn Adversaries into Allies. This is a fantastic interview and Bob really gets into what you can do to Turn Adversaries into Allies.

In today’s episode of Your Business Brilliance we show you the 5 Proven Steps to a  Successful Business, how we can build a successful speaking business, and  how you go about finding and building relationships that will benefit you in the long term.Bob Burg is a legend, one of the greats, up there with the best of them. He has written numerous best selling books, is a keynote speaker, having been invited to share his knowledge and views at conferences, sharing the platform with the likes of today’s top thought leaders,  Olympic champions, broadcast personalities, and political leaders including a former President of the United States. In the first part of the two part interview, how he achieved success,  and the Go Giver, an international best seller and the lessons that can be applied from to your business and life.Bob is an amazing speaker, but there are many amazing speakers out there but they don’t have an audience. What I wanted to know from Bob was that how he went about building an audience. How did he get people to start listening to him?Bob:                 Well what I did is…the first thing I did which was really great for my career was joining National Speakers Association. And I learned from so many of my new friends that I made there really how to build a speaking business. So that’s the key, I think you go into any business, Sanjay and you’ve got to learn how to do it. Is there a system in play?I defined the system that’s simply the process of predictably achieving a goal based on a logical and specific set of How-To Principles. The key is predictability. If it’s been proven that by doing A, you’ll get the desired results of B then you know that all you need is to be willing to do A and do A consistently enough and eventually you’ll hit B. You’ll get the results you want. So I learnt the system of how to go about building a speaking business and I did that for really a few years very consistently and started to build a platform that was.We’ve all heard of the saying "It’s not what you know, it’s who you know." But how do you get to know the people that you need to know so that they’d be able to help you out?Bob:     All things being equal, people do business with and refer business to, those people they know, like and trust. And as you build relationships with people and as you do this, you know, and really shifting your focus from yourself, from what I call an Eye Focus or a Me Focus to another focus. Always looking for ways you can provide value to others. You begin to really create those connections. You create those relationships where people do feel good about. They do know, like or trust you and they want to provide value to you as well.Bob shares the 5 key elements that are necessary to be successful in business. The same principles that he believes that Steve Jobs applied with Apple.1. Value. What ever you do, you must impart value. Whether it be a product such as an iPhone or a blog post, it must be seen to be valuable for your audience. It doesn't have to be expensive, but it must be valuable. An example of that is a blog post on the say - the 3 best ways to make your child sleep when asked. It's immensely valuable for the audience - in this case parents.2. Compensation. Your income is determined by how many people you serve and how well you serve them. The more people you can reach, the more successful you can be.[Tweet "Your income is determined by how many people you serve and how well you serve them @bobburg"]3. Influence. As Bob said "People do business with and refer business to, those people they know, like and trust".4. Authenticity. Chances are that whatever you are selling, there is at least one other person doing the same. It's probably more like ten. The only thing difference from you and them is you. Be yourself. Those who like you will come back and recommend you. Those who don't, never were in the first place.5. Receptivity. You must be open to receive. How many times has someone complimented you and instead of saying Thank You, you make excuses as to why it's nothing special. "Oh, this is an old dress." "No really, it's just meat and veggies thrown into a pot. Nothing special." Well, the person complimenting you thinks it is, so accept with grace. Don't belittle them by belittling yourself.Links, Resources & MentionsBob's Website - www.burg.comBob on TwitterBob on FacebookThe Go Giver 

As entrepreneurs, we tend to think we are bullet proof and untouchable. Four hours sleep, gruelling work schedules, unhealthy lifestyles, all for the elusive freedom and success. But what happens when we push our bodies to beyond breaking point. Dr. Carri Drzyzga story is one we all must take heed of.

As we get older, our bodies are no longer capable of doing what it once used to. Obvious, yes. But we all feel bullet proof and ready to tackle  tigers. Elizabeth Phinney is an entrepreneur who has tapped into this growing market and today shares her secrets as to what you can do to remain fit and firing after forty five.

J. Massey is a multimillionaire real estate tycoon. He has properties across the United States and in the process has helped thousands get closer to their financial dreams. But how did this once broke, bed ridden father to be, go from selling his possession on eBay to feed his family, to become an inspiration to millions. J. tells his story.

Today on the Your Business Brilliance Podcast show you will learn how to build a business online, the groups of people that you must follow on Twitter, How to find customers on Twitter, How to use LinkedIn to grow your audience and How you use Social Media to get PR.Listen To The Full Interview with Donna CravottaDonna Cravotta  is the CEO of Social Sage PR. Donna works with entrepreneurs, small business owners and teams that are ready to rethink their online media strategy. She’s passionate about helping them discover opportunities, ignite conversations and foster relationships that result in unparalleled business expansion.[Tweet "listen online, engaging conversations, build relationships @DonnaCravotta"]How Do you Build an Online BusinessDonna:           "It’s typically a three part approach that I worked with. One is to use very basic simple SEO and keyword strategies. So identify the words that your target market and the media that you would want to connect with are using online. And once you have those words people are already searching for those words. So if you start incorporating that into everything that you do online, whether it be at your website copy, on the backend of your website and social media. Even in talks that you have because when people hear you talk, they’ll go tell somebody else about you on social media but they’re going to use your words."15-20 keywords that should sum up your business. Why 15-20? It's focused but still gives you enough variety. I look at keywords as something you want to be known for. When used, "You" immediately spring into mind. It's similar to Guy Kawasaki's 3 word mantra philosophy.How do you find key words that apply to your industry?Donna:            You can go to Amazon or any online shopping site but in Amazon what I’d like to advise my clients to do is go find a book that you either wished that you wrote or you would give it those are people’s exact words. Those people are usually a good indication of who your target market is. Because they’re reading the book that you would give to a client.You find those words and you start building them into what you’re doing and you’ll know…you know right away what is the right word. It’s like a little internal download of keywords that you get because you know your business, you know your clients, you know how you can help them. So you get an emotional trigger when you see that right word.Next you need to be what Donna calls Business Ready.Donna:            If you have everything on your website this is what’s called business ready. You get everything on your website setup so everything that you have to sell and everything that you do is there. So they go and they can be at their own comfort level. You have your social media brands consistent to match your website, so as they navigate from one site to another, they remember you’ve helped them. Now they want to see what you’re about.Human beings tend to feel comfortable with consistency. As much as we think we like spontaneous, spur of the moment, trendy, what we really want is consistency and routine. It may sound boring, but consistency = safe, and nature has a safety basis.How to Follow People on Twitter StrategicallyOn social media, we tend to follow, like, fan people, but there is a strategic way to follow.Donna:            I advise my clients to pick up to five influencers' that you are going to grow into in your business, competitors who are just a little…I don’t love the word competitor but somebody who’s in your industry that’s just a little ahead of you and it’s a little bit of a stretch like maybe you’ll be there in a year and see what they’re doing and the media that you want to connect with.By following people who are ahead of you in your industry, you get to see what they are doing, how they are engaging with in industry and customer and you can emulate their tactic but giving it your own unique perspective. Connect to media personalities that you would want to report on you. See what their interests are and target your tweets that are interesting and eye catching.Twitter can be used to find customers. Why, because Twitter is used as a cry for help. But you need to be there when they are there.Donna:           We’ve got another client who helps baby sleep. So she trains babies how to sleep. So she was trying to apply these strategies and she called me up very frustrated and she said it’s not working and I said what time are you going online? And she said 10 o’clock in the morning.I said people don’t care if their babies are sleeping at 10 o’clock in the morning. You need to be online when they’re in pain. When they’re ready to sell their babies. And she did, she just switched it up and she went on at midnight before she went to bed and within a couple of weeks she saw a difference. And this was less than a year and she debut  on a web TV show for parenting.com.How to Use LinkedIn to Grow Your AudienceI asked Donna to talk a little bit about LinkedIn. We’ve always understood LinkedIn as the online CV because it originally used to find jobs but can LinkedIn be used for business purposes?Donna:            LinkedIn has got such incredible search engines and algorithms. Just by having a complete profile, things will start to happen. You’re filling everything out, connecting with people that you used to work with, putting down alumni information because if you went to a college that has been around for a hundred years, you’re not connected to everybody on LinkedIn that ever went to that college. It’s enormous, and the other thing…this is my favourite statistic about LinkedIn and I just recently checked it again just to see if it’s still accurate but people use 10% of the functionality.So if you use 15% of the functionality you’re ahead of the game. And LinkedIn has some new features that they have just released in the last couple of months and they’re incredibly powerful. One is you could be a publisher on LinkedIn where instead of just publishing a little blur than a link to your blog, you can publish your entire blog on LinkedIn. The whole blog.Donna has covered two of the three legs needed to build an online business. The first was SEO, the second was Social Media and doing Social Media we covered LinkedIn and Twitter. Now the third element.As business owners, the Holy Grail seems to be getting PR. PR in newspapers and televisions. We did a previous episode on this into how you can find people to help you to do PR. But Donna talks about a different approach, using social media to connect with the bright people so that you can get free publicityDonna:            Third piece is the PR and what you do is you use those two things. Both the keywords and the social media strategy to connect with the media that you want to have a relationship with and it works better than a press release.Donna:            Building a relationship with them could be as easy as re-tweeting their stuff, commenting on a blog post, sharing it. They want to know somebody’s reading this, they want to know somebody cares. They want to look at you and see that they can grow their audience through you so this is where a really solid social media following is going to help you to get mediaLinks, Resources & MentionsDonna's Website - www.SocialSagePr.comDonna on TwitterDonna on FacebookDonna on LinkedinListen To Donna's Full Interview Below.Subscribe on iTunes, Stitcher or Speaker and Never Miss an Episode  

Today in the Your Business Brilliance Podcast Show we will talk to you about How to have a Money Mindset, How to Find a Great Coach and Why you need to become a celebrity in your own right.Jim Palmer is one of America's leading Business & entrepreneurial coach. He has helped many of business go from small time countryside businesses into mega mega corporations. He’s taken bricks and mortar businesses and turns them into online enterprises. He himself is a very succesful entrepreneur in his own right having build successive six figure business. Most commonly, Jim is known as the Newsletter Guru, a title that has lead to him having his own TV show called the Newsletter Guru TV.[Tweet "my position was eliminated which is a very polite way of saying I lost my job -@newsletterguru"]Some times life can be cruel. You get a left, a right, and an upper cut. Down for the count or do you get up and go another round. Jim lost his job. Then he was diagnosed with cancer, then the bottom fell out with September 11. 15 months without a job can have adevisting effect on the finances, but it also has a terrible effect on ones confidence.Jim:                  I think it gets hammered whether you’re a man or woman but I think it’s especially tough for a man because I think men really tied themselves and maybe part of their self-esteem of who they are and what their title is and what they do for a living. So when that’s taken away and you see the other people in the neighborhood leaving for work in the morning and you’re sitting there reading papers, trying to get online, trying to network yourself, it’s really hard. I happened to have four teenagers at home. My wife and I have four kids and at that time they were all living at home and that’s not cheap. We struggled to keep the mortgage paid, the insurances and these little things that kids love called Food.What Jim went through is, unfortunately, getting all too common. Other than September 11, most people know of someone who has been made redundunt, and someone who has had cancer, or even both. And most people will recover from both and continue with their normal life. But how do you go from broke to millionaire?MindsetJim:                  Mindset is really important. I run a pretty successful coaching program for entrepreneurs and small business owners. What I always tell them is this; listen, you can have the best skills, you can even…if you’re an accountant , I mean, you can be the best accountant there is, you can be the best dentist, I mean, nobody cleans tartar off the teeth like you or you can be the best car mechanic, you can be the best attorney. Whatever skillset you’ve blessed with, you could be the best at it but if you don’t have the right mindset for success, you are not going to achieve all the success. You should be entitled…I don’t want to use the word but that you could be.People have to be willing to invest in what I called their Future, Growth and Profitability and so when people invest their time an d energy into training, whether it’s coaching programs or being part of the mastermind or buying a course, going to a seminar.Whatever it is, you have to have skin in the game. Interestingly enough I was just talking to a dentist earlier in the day and I was talking about the necessity of investing in yourself and it suddenly came to me and here’s a great analogy. I said when you graduated from dental school and you were able to start your own practice, did you look at your cash flow in your current TNL even if it was just brand new and basically zero and say, well I’m going to buy a chair and a suck machine and a rinse tank and all the tools I need to operate my practice when I can afford it or did you invest and buy those things initially because you know if you grow your practice you’re going to be able to pay off those investments and you said, well I see your point. It’s no different when you’re working with your mindset.There’s the current you and there’s your current business, however it looks today and most people have kind of a future business and therefore the future entrepreneur that you’d like to become more successful, more sales, whatever that looks like for you and I guarantee you the fastest way to get there is to invest in speed, you could absolutely purchase speed by investing in a coach or a mastermind program because when a coach is pushing you, giving you ideas, steering you clear of mistakes that we all as new entrepreneurs.How do You Find A Good Coach?Jim:      Yes I love that question. I don’t get it enough but I get a lot of Facebook ads when I’m in front of Facebook and get a lot of different ads and there is no shortage of people saying million-dollar coach or get a million-dollar business. And when you do a little research you find that some people don’t even come close to six figures in their own business. And so one of the things that I would look for when you’re hiring a coach and it depends on what they’re, I mean, if you’re looking for Facebook coach or an internet marketing coach or mindset coach or just general business billing coach. For goodness sakes, look for somebody that has a track record of success doing what they report to teach you. Do you know what I mean? And so you could learn a lot from reading and go on seminars on how to kind of  information that you hear but when it comes down to it, the people that are very successful in coaching have been there and done that and continue to do that. In other words where the rubber meets the roads, somebody’s got a track record of success.Why You Must Become a CelebrityJim:                  Here’s the saying, when people say I’m uncomfortable being a celebrity, I’m uncomfortable being seen as the smartest guy in the room or smartest guy on the room and what I tell people, if they want to achieve a lot of success I say, okay here’s what you got to do, get over it. Get over yourself, it’s what’s required.  You got to be out there and speaking and meeting people and doing the videos and writing books and doing all that stuff. It is required work.[Tweet "When people say I’m uncomfortable being a celebrity,I say, Get over yourself - @newsletterguru"]There is a reason big companies have movies stars and sports personalities promote their products is because we want to be like them. We may not admit it, but most of use want to be successful, liked, loved, respected, have the good life, be the man or the woman. Deep down we all want to be wanted.and so, we gravitate to those we would like to be like. That's also whyBy becoming a "celebrity" in your field, by becoming know for what you are good at, you become the person people want to know, touch and be like. It doesn't mean you need to be arrogant and obnoxious. We all have our individual star qualities. Just let that shine a little more than you have previously allowed yourself. One of the best ways to start is to graciously accept compliments. How do you do that. Say Thank You. Links, Resources & MentionsJim's Website - www.GetJimPalmer.comJim on TwitterJim on Facebook

What is the one thing that you can do today that will increase the value of your business? The 8 simple steps that you can take to systematize your business and the 7 reasons why you must have perfect systems in place. These questions and more answered in today’s episode of Your Business Brilliance."When you’re building a business you want to eventually run without you - Jacqui JonesJacqui Jones is the managing director of of Keyword Intent as well as a Senior Executive at Way We Do. Her experience ranges from systems to social media and eCommerce and developing software as a service web application. Using this wide range of experiance, Jacqui has build an global company that helps business systemize their services that in turn help increase the value of the business.Most businesses fail to fully achieve their potential ... the person who owns the business doesn't truly know how to build a company that works without him or her... which is key. - Michael E. Gerber - Author of The E-Myth.The & Reasons To Systematize Your Business.1. Increase Cashflow.  Systems can help you increase cash flow through proper sales and marketing procedures, returns and payment procedures. These sound simple, but you would be surprised how many business do not have procedures to collect money, or have proper payment terms.2. Increase the Business Value. One of the reasons for systematizing your operations is that it increase the value of your business. This I found intriguing so I ask Jacqui to elaborate a little bit more on this particular area.Jacqui:            Some people they’re so focused on just generating cash flow but they forget about that they also need to increase the value of the business at the same time. Otherwise you may end up creating a business that you can’t actually sell at the end because the whole business is relying upon you and when you take you out of the business it just stops working. It’s really important that this is an asset that you were building and to create that value you must put systems in place. When you’re building a business you want to eventually run without you.3. Create a business that can run without you. When you started your business, the chances are you hoped to live a life of ease, traveling the world and enjoying Pina Colada's. Thats not going to happen if you cant leave the business and take a holiday with out shutting it down while you are away. Its also a risk management strategy.4. Increase Efficiency. Systems help you increase high productivity and by doing that you also lower your cost and increase profits.5. Retain team members. A business that is not systematized is quite chaotic and that’s quite stressful for employees. This results is staff members being less productive and increased stress results in them leaving. Its a proven fact that people leave for a variety of reasons and money ranks well below having a stress free work environment.6. Retain Customer through consistency. No matter where in the world you go, a bottle of coke always tastes the same. On the other hand, have you been to a restaurant and had a fantastic dish. The next time your return with your friends and order the same dish and its ordinary at best, how do you feel. Human beings like consistency. Inconsistency creates doubt and uncertainty.7. Legal & Compliance. In some industries there are regulations in place that require you to have policies and procedures and operate in a particular way in order for you to function in that industry. In another scenario some of your clients or customers actually want to see your policies and procedures in order to work with you such as councils and government type clients.Jacqui then went on to talk through the 8 steps needed to be able to systemize your business..Step 1. Make Time Available. How do you eat an elephant? One bite at a time. We are all busy and systemizing your business may be low on the priority scale. But itt could be as simple as setting aside 15 or 20 minutes a day so that you can get just one thing done and slowly overtime you’ll find that your process manuals and the systems are very much in place.Step 2. Get Help.  "Get your team to help. They specialize in their particular area in the business or they may know things that maybe you don’t and they can add value to whatever you are thinking as well. Get a business coach involved/ Speak within HR consultant, speak with your accountant, speak within IT or Marketing professional or even compliance consultants." Jacqui Jones.Step 3. Create an Organisational Chart. Do this even if you are are one man show. Whist you may be a one man band playing all the instruments, each instrument is a different role. Successful business are based on roles, not people.Step 4. What to Put in your Procedures. What is the objectives of the role, what is the procedure about and what is its purpose, why is it important listing the outcomes, what will be accomplished by completing this procedure, listing step by step instructions, listing any prerequisite knowledge and skillsStep 5. Testing & Reiterating. Always test your procedure. Can the "average" person in your office pick up the procedures and follow the directions in order to get the results desired. Remember, it must be clears enough that anyone skilled in that area will be able to replicate the outcomes simply by reading the procedures.Links, Resources & MentionsJacqui's Website - www.WayWeDo.comJacqui's TwitterJacqui's FacebookJacqui's LinkedinWay We Do App

Today on the Your Business Brilliance Podcast Show we show why some people become extremely rich and successful despite having nothing to start with and the "magic formula" that everybody can use to achieve success.Listen To The Full Interview with Matt Theriault[powerpress]Matt's is a very successful entrepreneur, running various business, and venturing into new one. But before he became so successful, he was earning $7 an hour, working a supermarket filling groceries. But before that, he owned an extremely successful and lucrative business producing and distributing music CD. And before that, he was a Desert Storm Veteran. So how does someone go from soldiering to millionaire to flat broke to multimillionaire.Matt run a boutique record label that produced 20,000-30,000 records a month. Back in the day,when records and singles were selling at 7, 8 sometimes 15 times what you would pay for today, it makes a tidy profit.Matt:                I’d say I’ve basically made my millions by the time I was 30 and 31, 32 at that age, each year got a little bit better and better. I stumbled upon a formula that allowed me to generate a significant profit off of just selling 20 – 30,000 records. And if you know anything about the music business, you know, if you sell 20 – 30,000 records, those with major labels will drop you off in a second because that’s a loss for them. But I figured out how to do a consistent release schedule of one album per month and sell that many and it provided a very nice income for myself and three of my buddies and we did that over and over again. The formula just kept on working like clockwork.How is it that a thriving business is making millions can go bust in 6 months? This is a lesson for all entrepreneurs and business owners. The landscape can change right in front of your eyes and your may not see it happening.Matt:                In hindsight it’s crystal clear. The advent of the digital download came along and our consumer....they just change the way they consume music. They stop buying it and found out how to get this stuff for free so they stop going into the stores and buying CDs. And each store…every time we came out with a new release they’d buy a box of 30 and those initial orders is what kept us alive and those initial orders went to ones and twos and so that’s a significant decrease in your…or an impact on your income.Matt:    And so after 6 months and I was poor, broke and lonely, file bankruptcy, wife didn’t really care to be married any longer to an out of work music executive and so I got divorced. I had to eat so I went from essentially a seven figure a year, the year before that to working for $7 an hour at age 34 and I’m working right alongside taking lunch breaks with 16 year olds. So that was quite a humbling experience.Oh the indignity! But you have to do what you have to do to live, to survive. What happens to somebody who’s just lost millions, they’ve lost their business, they’ve lost their life, they’ve lost their wife, they’ve lost everything they knew. What sort of state will they be in?Matt:    Yeah it was the world’s biggest pity party and I would cry on every shoulders that I could find and just like poor me, why always me, what happened, will someone please help me. I did feel like a loser and I felt like an absolute failure and I felt like a victim.I don’t know what you feel like when you’re in the bottom right down there and I hope I never do it and I hope anyone listening to this never has to be in the same position Matt does. But when you are in that position, what do you do? How does it change? How do you come back up again? We’ve heard all these stories where successful entrepreneurs were down in the ditches and then came back up again. But what is that trigger that gets them to started or restarted?A fellow supermarket colleague mentions to Matt that [Tweet "“real estate is the final frontier today where the average person has a genuine shot at creating true wealth” @theDoOverGuy "]. That every night, he starts to check out everything Real Estate. He connects with an relative that worked in real estate and managed to get himself a job at her agency. But no one became rich working for the "man".Magic FormulaMatt:                It was on a Saturday we had an appointment with a client and for him to sign some papers. I showed up on a Saturday with my suit and tie had all the papers laid out on the desk, ready for him to sign and he shows up, I don’t know, 20 minutes later or so and he’s wearing jeans and a t-shirt, signs all the papers and he’s off on his way and now I am stuck on a Saturday left to process his paperwork and then go hold his house open. And I was like, wow if real estate is really the final frontier where wealth is created, I think I’m sitting on the wrong side of the desk because that guy is enjoying life on a Saturday and I’m working. In fact I was working probably 60 – 70 hours a week as a real estate agent.Matt then invested in training and education. He enrolled in courses and began to read. He consumed business books. Books such as Rich Dad, Poor Dad, The Four Hour Week, Gary Keller’s Millionaire Real Estate , and Tony Robbins books. But there one one difference.Matt:                Indeed, but there is a difference and I’ve kind of mentioned it…not a difference but there’s a caveat there. I mean all that information is essentially free and a lot of people read those books. I read and a lot of people have read those books and a lot of people love those books but I think they just kind of read them as entertainment.Yes they educated themselves, they know a little bit more but I somehow was able to do what they told me to do where a lot of other people were just, oh that’s good, I feel really good.So yes, education, essential but you got to back that education with consistent action unless that education is really not…it doesn’t manifested that knowledge is power. The knowledge backed by action is actually what creates the power.Matt:                There’s a Chinese proverb,  To Know and Not Do is To Not Know All. And I read that and I was like, wow I know a lot of stuff but if I’m not doing it, I don’t really know it.What I heard, that absolutely floored me and I’ve had many an occasion to think about what Matt said. Many of us read a lot of books, read many many business books and can quote off the books we have read. But if we had taken just five business book and applied everything in those book, the future may have been different.Next time you pick up a business book or a self-help book and you read through that and you feel good about it, remember; To Know and Not Do is To Not Know at all Links, Resources & MentionsMatt's Website - www.MattTheriault.comMatt on TwitterMatt on FacebookListen To Matt's Full Interview Below[powerpress]Subscribe & Never Miss An Episode.Click on the Platform of Your Choice 

 How does a relative new comer taker over the industry to become a powerhouse and the go to  person. Jessica Rhodes is the industry go to person for Podcasters through her business Interview Connections.  Jessica talks about how relationship marketing turned her into the power house that she has become.

 How many times have you heard about a viral video. Thousands and thousands of views. This is publicity that money simply cannot buy. Cameron Smith is one of a hand full of people who has made a video go viral, and he shares the insider tips.

Failure can be devastating. But what happens is failure is a blessing in disguise. Entrepreneur on Fire is held up as the poster boy of podcasting. The seven day a week podcast has spurred a legion of followers and in the process created incredible products such as Podcasters Paradise. But these incredible products would have never come to light is Entrepreneur on Fire if had not failed to launch. Co-founder Kate Erickson share her story.

 Burn out is a major risk when starting your business. We tend to work super crazy house when wen start out,. This result in major burn out both physically, mentally and emotionally. Hannah Mang is the founder of Copy with Attitude. A lawyer by training, she embarked down the entrepreneurial path and got burnt.

 Pitching is the key to success business. Why, because we are contesctly pitching. We pitch to get funding, we pitch to get the sale, we pitch to win the deal. But most of us get it wrong. Why, because there is a success formal that we don’t follow. But those who do follow this secret formula, make the perfect pitch

How do you create a Global company based on one of the most dreaded tasks you could give your employees to do -  writing process manuals. We all hate it. Jacqui Jones saw this as an opportunity  and started Way We Do, a company that helps you systemise and document your process and in the process has created a global company with clients all over the world. All successful businesses have extremely robust systems and processes. That's one of the reasons they are so successful. And Jacqui now makes it possible for every company to do the same.There are some people that are just extraordinary - extraordinary not only because of what they do, but also because of the type of person they are. Jacqui Jones is one such person. I learnt about Jacqui in an article in the Sydney Morning Herald and I thought she would be someone I would like to interview. I wanted to know how you can make something like systems sexy. 

 What is the biggest mistake a business owner can make. Ma Thomas left her high powered legal career to start a new career as an entrepreneur, only to end up flat broke. What did this successful legal mind do that cost her so dearly. This is a lesson every entrepreneur must head.

Retail: How to grow your retail business on and off line. Retail is difficult at the best of times, but then how do you start a kids toy store in a small city in Northern Australia, and take that to an online space and then kick Butt. Deborah Latouf from Entropy did just that.If you are in retail, this is one to listen to. If you are not in retail, than this is defiantly one that will open your views on what can be done in your space.

Customer loyalty is the Holy Grail for a business. It’s not only finding customers, but it’s retaining them that is the key to success. How does a business retain it’s key customers? The Spice People, a company foundered by Liz Edgecombe has successfully managed to retain it’s key customers for more than two decades. Liz shares her insights and stories that have made her the success that is she today    

Bondi Chai is taking the world by storm. But how did this tiny company from Tasmania become such a powerhouse in the Chai market.  In the retail industry, new products are created daily. Sometimes, even the best products fail. So how did Bondi Chai manage to break through. Melissa Edyvean is the co founder of Bondi Chai. She with her partner, Martin Buggy, created a product that is now the envy of the tea world. 

It's another day with a great guest on Your Business Brilliance! Sharon Ferrier of Persuasive Presentations. She's an expert in the art of persuading and presentations. We all do presentations, but most of us think about PowerPoint presentations in front of board members or investors. We present when we're convincing friends and family to watch a movie, when we're making sales, or, as we'll hear Sanjay and Sharon talk about - even when we're trying to convince a three year old to eat their broccoli.  You'll learn about the three principles of presentation with persuasion, about how to prepare a presentation, and about the way to present without notes. 

In today's episode, we talk to entrepreneur Martin Buggy about his business, BondiChai. He talks about starting a business when you already have a good one working for you. He provides an example of using the strengths of other individuals and businesses as a foundation of your own.Additionally, as an example of starting a business, he shows how it is important to start by planning your exit strategy can inform the way you plan your business.  Learn the lessons of of Martin Buggy and his wife Melissa as he discusses on Your Business Brilliance about starting an internet-based business that will turn into a lifestyle business that won't consume your days, but will create income to sustain your lifestyle.

In today’s episode, Clare Mann talks about her service, Communicate 31, which teaches communication skills to business owners and employees, in light of another business she owns that has been focused on teaching the nation about environmental impact of population expansion, consumption and pollution issues.Clare runs a magazine, Ethical Future, to change the culture in light of these environmental issues. She has also been on the forefront of national change concerning the treatment of animals, for instance, the deplorable treatment of the poultry that is sold in most supermarket meat departments.  

Today’s show is jam packed with value. John Tighe is a best-selling author, having written several books that hit number one and helping several clients write books that have also hit number one. Today, John takes us Brill Seekers through his proprietary six-step process that almost guarantees you a best seller your first time out. We’ll also talk to John about his podcast, “Publish Position Profit.”

Maya Geddie is our guest today on Your Business Brilliance. She became a coach to professionals at such major technological businesses as Microsoft, Apple, Google and others. She went out on her own after the company she worked for shut her department down in 201.You’ll learn how to handle your worst clients, and how to get away from the bad clients and get more of the ones you want to work with. Including the recognition that bad clients don’t always know what they want. And, Maya gives some insight on how to help them find that.  You’ll also learn what it is Maya Geddie went to university for, and you’ll learn Sanjay’s Key Takeaway from the podcast that will help you in any project you’re involved in currently. 

In this Entrepreneur’s Story, Fiona Redding introduces us to a new form of business networking that incorporates exercise, health and wellness with improving business. Her business, “The Happiness Hunter,” incorporates those areas of an entrepreneurs life and helps bring about some balance, while also encouraging improved envisioning the solutions needed across the world.Listen as Fiona talks about the importance of vision in carrying entrepreneurs through the tough times, and how her vision for The Happiness Hunter carried her through the struggles of setting up her business and actually making money from her business, and the lessons you can apply to your life on today’s “Your Business Brilliance.”

In today’s episode of Your Business Brilliance, we talk with the Webinar Guy, Mr. Steven Essa. Steve progressed from being a panel pounder to a multi-millionaire who leads several webinars and consults many businesses and business owners to profit from the use of webinars. In today’s lessons, it will be extremely beneficial with several takeaways of great value from the Webinar Guy, Steve Essa. Listen to a great story about a man who’s created wealth by learning while he worked that he did best learning from his work and now spends his life teaching others how to do exactly what he does - use webinars to sell products and services on the internet. Plus, Your Business Brilliance host, Sanjay Pandaram offers the Sanjay’s Synopsis, and his book and resource of the day. It’s all part of the world’s first podinar, training you how to improve business, develop skills, and be brilliant in your business wherever you may be.

Today’s guest, Debra Sinclair is the principal in the Australian Social Media Consulting Company, Liquid Mango. We’ll talk about the genesis of her company name, about the move from Public Relations to Social Media, and about the three keys to running a good business.In this episode of Your Business Brilliance, you’ll learn, along with host Sanjay Pandaram, the importance of using Social Media to build relationships, and the failure of programs that buy likes on Facebook.

In today’s episode of Your Business Brilliance, you’ll learn from Workible co-founder, Alison Baker. Alison moved to Australia from the US and created this mobile job seeking app to help job seekers find employment. By listening to today’s episode, you’ll learn the benefits of going local, a few tips on seeking funding, (like, how sometimes, it’s just blind luck), and the secret between two good friends working in the same business as founders.

In today’s entrepreneurial story, we interview brilliant entrepreneur Adam Homney of Help My Website Sell. He talks about his interesting path from an MBA graduate from Duquesne University in Pittsburg, Pennsylvania (US) to running his own business teaching business owners how to convert their website visitors into customers.After listening to this story, you’ll learn the importance of belonging to online discussion groups for the growth of your business, and your personal growth, as well.

The most successful business are those that are born from a need  - a  very obvious need that has been begging to be addressed, but no one does.... until the right person or persons come along. This is the case with Workible.Fiona Anson is the co- founder of Workible - an app that fulfils a need for causal and transient  work force. The needs of the casual workforce is different to the main stream. People hire fast, the need is immediate and causal workers have multiple jobs. How do you find causal workers and how do causal workers find work. The old ways simply do not work in the modern day.

Marcus is the founder  and CEO of Rising Connection. Rising Connection, a small business that is doing what the big telco cant seem to or just not bothered to. He is helping people get long term outcomes by ensuring that the rural area of Austral get what we in the city take for granted.

Steve Hui talks the super crazy hour of an entrepreneur, the steep learning curve and how today is ready to take on the world. Steve is the founder of iFlyFlat, a company that enable you to fly first class for less than half the price.  Steve was named in the prestigious  Young Business Leaders 2014 list by the CPA Australia, and iFlyFlat was named in the 10 Startup to watch in 2014 by Shoestring Media. He has appear in the countries leading magazine, newspapers. 

Sharon Zeev Poole talks about why wanting her bosses job, issues in the her industry that affects, and how she wanted staff to be treated that lead to her starting her own firm. Sharon is the founder of Agent99 PR, a very successful PR firm located in Sydney. Agent 99 works with media in order to get free publicity for her clients. She has  worked with the best of them, from Warner Brothers to Starbucks.

In today’s story, we’ll learn three important lessons about investing in ourselves, investing in personal development and making sure you cover the bases legally. Dominic and his partner Tim Carroll were friends working together in another company before forming 325 Consulting. Dominic had a non-compete clause in his employment contract which changed the way the two approached starting their company for six months.In this, the eleventh story of entrepreneurship, we meet Dominic Moore, co-founder and partner at 325 Consulting. 325 Consulting provides recruitment services to mid-market companies across Australia, focusing on strategic, corporate development and merger/acquisition management/consultants.  

Stacey Moran talks about  how she started Mini Party People. Stacy is a wife, mom, and probably the most driven person you will come across, which as resulted in her business growing 400% in less than 18 months. Stacey is the founder of Mini Party People, a company that hires out beautiful adult furniture that is miniaturised form children.

Jodie Fox talks Shoes of Prey, the idea, the innovation, what lies ahead and her plans for the future. Jodie is the Co-Founder of Shoes of Pray, a company that enable you to get made to measure shoes from the net. Shoes of Prey recent beat Karl Lagerfeld, and Puma and took our the prestigious World Retail Awards - Store Design of The Year.

Sue Papadoulis from Publicity For Profit talks about how a news tragedy laid the foundations of creating a seven figure company. She has also co authored 2 books which are on the Amazon Best seller list. Sue talks about going from zero to $40,000 in sales due to one media exposure. Sue is the Founder of Publicity for Profit, a company that helps business get free publicity in the media worth thousands. Her clients have appeared on TV such as A Current Affair, Today Tonight, Newspapers, local paper  generation thousands of dollars in revenue.

Holly Homer talks about she turned a hobby into Kid Activities Blog, a thriving business that attracts over 7.5 million visits a month. She is also an author a book - 101 Kids Activities That Are the Bestest, Funnest Ever!: The Entertainment Solution for Parents, Relatives & Babysitters. Kids Activities Blog is the finds easy, creative and fun things to keep your children entertained and happy.

Katrina McCarter was a  stay at home mum who, whist on holiday, had a light bulb moment, a 2.5 years later has cross the million dollar mark! Bubbler Deals was created to deliver fun relevant deals to young families and support your local community. When you purchase a deal from Bubbler, 5% is donated to an approved primary school, playgroup or kindergarten.

Fiona Adler talks about  how she started Australia's No1 business review. She talks about personal threats she received, and climbing Mt Everest. WOMO launched in 2007 by founders Fiona Adler and Brad Bond.  But the idea was born in 1999 when Fiona was undertaking some home renovations and found herself reluctant to choose service providers without a recommendation. She started thinking, "wouldn't it be great if recommendations were on the web?" 

Simone Novello talks about  how she started Partnerup, raising 2 young boys, leaving her career as a senior executive, and her own experiences with having a partner in a business. Simone is the Founder of Partnerup, a business that focus helping companies grow by showing them how to form strategic alliance. That is, by using each others strengths, you can get your business to grow exponentially. Simone is the queen of Strategic alliances, and rated as one of the leading expects in this field. That is why companies like American Express, Virgin, & The Commonwealth Bank - Australia largest bank choice to work with her. 

Mimi Fong &  Tim Norris talk how they work together and who makes the decisions when push comes to shove. This is a story about how life partners work together with in the same business and how following your passion can reap great rewards.

Fiona Fiona talks about  how she started Goddess Connection, her life before she became a publisher  and a self-glorified Goddess and Dating Expert . Goddess Connection is the home of two brands - Women Who Run It - and How to Put the fun Back into Dating, both digital publications. Women Who Run It: Your Life - Your Love - Your Terms! is an independently-run women's inbox magazine that connects with urban "alpha females": successful, smart, intense, super-achieving women with low drama quotient. How To Put The Fun Back Into Dating - helps women who are at the end of their dating rope reignite the excitement and fun of meeting the ideal guy and create an amazing love life

Your Business Brilliance is a 3 day a week podcast cast where I have the privilege to interview successful business people as they Share their Story about the early days. My guests come from all walk of life from all over the world, but they have one thing in common - they backed themselves and took the plunge and started their own business, and today are better for it. They talk about what made them start, what their inspiration was and most importantly, HOW they started. Listen and learn from the best so that you too can one day build your business and start living your dream lifestyle.