EPISODE · Oct 5, 2020 · 1H 1M
from Komunikacja wizualna | branding, logo, identyfikacja wizualna, projektowanie graficzne · host Aneta Duk
Z prawną ochroną marki jest jak z ubezpieczeniem. Zazwyczaj myślimy o nim gdy przydarzy się coś złego. Tymczasem prawna ochrona marki jest w stanie pomóc w obniżeniu kosztów prowadzenia biznesu i oszczędzić czas na dochodzeniu swoich praw z nieuczciwą konkurencją. Niestety bywa również narzędziem wykorzystywanym przez oszustów. https://anetaduk.com/p/28 Zawartość odcinka (1:30) Definicja marki w świetle prawa (7:46) Bryła budynku jako wzór przemysłowy (9:37) Rodzaje znaków towar
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