EPISODE · May 18, 2026 · 5 MIN
0 - Introducing Doing Digital Differently
from Doing Digital Differently · host Joe Peppard and Martin Mocker
In this trailer, we're introducing our new podcast, Doing Digital Differently.Doing Digital Differently is a podcast for leaders, changemakers, and curious minds who believe that digital transformation isn’t just about adopting new technologies — it’s about rethinking how we work, lead, and create value in a rapidly changing world.The data doesn’t lie: ever since organizations began investing in information technology, most have struggled to really get to grips with its potential. Despite more than 70 years of experience running data and technology projects––including those under the guise of digital transformation––failure rates of 70% or more are consistently reported. The current acceleration of AI spending, with its lofty expectations, has so far shown dismal returns.Why does this situation persist? More importantly, what can be done about it?Doing Digital Differently is a podcast for leaders, changemakers, and curious minds who believe that digital transformation isn’t just about adopting new technologies — it’s about rethinking how we work, lead, and create value in a rapidly changing world.But it's also about doing IT differently, challenging a dominant orthodoxy that has long guided how IT is led and managed in organizations. In each episode, we go beyond buzzwords to explore what it really takes to deliver meaningful digital change and positive business outcomes. Through candid conversations with business and technology leaders, innovators, and transformation experts, we unpack the strategies, mindsets, and lessons that drive results — and avoid the common pitfalls.Whether you’re leading a digital initiative, advising others, or simply looking for fresh ideas and perspectives, Doing Digital Differently offers practical insights and inspiring stories from people who are challenging the status quo — and getting it done.Why this podcast? We want to focus on the experiences of digital leaders with a view to drawing out lessons and actionable guidance. Each episode will feature a conversation with a digital leader. It will have a short preface with JP and MM introducing the guest, and conclude with JP and MM discussing the conversation and drawing out insights and lessons.Target audience? Anyone trying to effect change in their organization using the capabilities of digital technologies. Crucially, they won’t necessarily have the words “data,” “information,” or “technology” in their job title.What will be different about this podcast? Each episode dives into real stories, bold strategies, and fresh thinking from people reshaping how digital gets done. It is more than a conversation with a digital leader; it is focused on eliciting insights and lessons, as well as practical guidance. Conversations will also be framed in the context of current research and findings. The cumulation of all these exchanges will also contribute to a valuable resource for master's and MBA students, as well as those engaged in executive education programs.What about the hosts? Although so-called academics (well, they do work in business schools!), Joe Peppard and Martin Mocker have always had practitioners in mind with their research and strive to help the busy executive and board member to be successful when it comes to digital.Doing Digital Differently is produced in association with MIS Quarterly Executive, your source of practical insights for digital leaders. Podcast License CC BY-NC-SA 4.0 https://creativecommons.org/licenses/by-nc-sa/4.0
What this episode covers
In this trailer, we're introducing our new podcast, Doing Digital Differently.Doing Digital Differently is a podcast for leaders, changemakers, and curious minds who believe that digital transformation isn’t just about adopting new technologies — it’s about rethinking how we work, lead, and create value in a rapidly changing world.The data doesn’t lie: ever since organizations began investing in information technology, most have struggled to really get to grips with its potential. Despite more than 70 years of experience running data and technology projects––including those under the guise of digital transformation––failure rates of 70% or more are consistently reported. The current acceleration of AI spending, with its lofty expectations, has so far shown dismal returns.Why does this situation persist? More importantly, what can be done about it?Doing Digital Differently is a podcast for leaders, changemakers, and curious minds who believe that digital transformation isn’t just about adopting new technologies — it’s about rethinking how we work, lead, and create value in a rapidly changing world.But it's also about doing IT differently, challenging a dominant orthodoxy that has long guided how IT is led and managed in organizations. In each episode, we go beyond buzzwords to explore what it really takes to deliver meaningful digital change and positive business outcomes. Through candid conversations with business and technology leaders, innovators, and transformation experts, we unpack the strategies, mindsets, and lessons that drive results — and avoid the common pitfalls.Whether you’re leading a digital initiative, advising others, or simply looking for fresh ideas and perspectives, Doing Digital Differently offers practical insights and inspiring stories from people who are challenging the status quo — and getting it done.Why this podcast? We want to focus on the experiences of digital leaders with a view to drawing out lessons and actionable guidance. Each episode will feature a conversation with a digital leader. It will have a short preface with JP and MM introducing the guest, and conclude with JP and MM discussing the conversation and drawing out insights and lessons.Target audience? Anyone trying to effect change in their organization using the capabilities of digital technologies. Crucially, they won’t necessarily have the words “data,” “information,” or “technology” in their job title.What will be different about this podcast? Each episode dives into real stories, bold strategies, and fresh thinking from people reshaping how digital gets done. It is more than a conversation with a digital leader; it is focused on eliciting insights and lessons, as well as practical guidance. Conversations will also be framed in the context of current research and findings. The cumulation of all these exchanges will also contribute to a valuable resource for master's and MBA students, as well as those engaged in executive education programs.What about the hosts? Although so-called academics (well, they do work in business schools!), Joe Peppard and Martin Mocker have always had practitioners in mind with their research and strive to help the busy executive and board member to be successful when it comes to digital.Doing Digital Differently is produced in association with MIS Quarterly Executive, your source of practical insights for digital leaders. Podcast License CC BY-NC-SA 4.0 https://creativecommons.org/licenses/by-nc-sa/4.0
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0 - Introducing Doing Digital Differently
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