0 to 5 Meetings/Day Through Systematic Cold Calling: Evan @ TitanX

Most marketers still treat cold calling like it’s not their job.And that’s a problem that needs to be fixed.In this episode of TLDR, Evan Dunn shares how he took an outbound program from 0 to 5 meetings/day - not by just hiring more SDRs, but by applying demand gen-level experimentation to outbound.Why does this matter for marketers?Because the fastest path to offer clarity isn’t waiting on demo form fills.It’s picking up the phone & talking to real buyers.Evan breaks down:How he used cold calls to find PMF gaps and rebuild positioningWhy outbound conversations beat other tools for finding your real competitorsHow he rewired a marketing org to own outbound (without losing attribution)The cold call stack + strategy that was used“Founder-led sales works not because founders are great sellers, but because they’re closest to the feedback loop. Marketers need to get that close again.”If you’re a marketer struggling to differentiate, this episode is a must-listen.Hosted on Ausha. See ausha.co/privacy-policy for more information.