00 Introduction

Welcome to Understanding Media: The Extensions of Memes. Thanks for visiting! Here we will be discussing, in short, a combining of the works of Marshall McLuhan and Richard Dawkins (to name only the progenitors of the two crucial ideas here). We are seeking to establish a theory of media that accounts for the critiques of McLuhan and operates using the best analytical tools we now have at our disposal. This project is a kind of open source academic study, where your comments and inputs will help to mould this theoretical framework as it takes shape. Ultimately, I am seeking to demonstrate that meme theory is a useful framework that addresses and resolves a number of unanswered questions in the field of new media study.