001 How to create a successful place brand - with Dr. Giannina Warren

Place branding expert Dr. Giannina Warren joins our host Tanisha Raffiuddin in a conversation about the importance of place branding in placemaking and development, how place branding can be leveraged to change people’s perception of a place, and its role as a strategic tool to unlock the true potential of places.As the creator of the world’s first MA in place branding at Middlesex University London, Giannina is a pioneer in the field. Now based in Ho Chi Minh City, she continues to make an impact as Senior Program Manager in the School of Communication & Design department at the prestigious RMIT University. This episode is packed with invaluable insights from one of the most respected voices in place branding. If you are ready to learn how place branding can go far beyond just making money and making a positive impact on society, do not miss this inspiring conversation. Join us as we ‘Talk Place’. Support the showTo learn more about host Tanisha Raffiuddin:LinkedIn: www.linkedin.com/in/tanisharaffiuddin/Website: www.conceptculture.coInstagram: @tanisha.rrTo learn more about Talking Place:LinkedIn: www.linkedin.com/company/talking-place-podcastWebsite: www.conceptculture.co/talking-place-podcastInstagram: @talkingplacepodcastBluesky: @talkingplaceTikTok: @talkingplacepodcastTo learn more about Concept Culture:LinkedIn: www.linkedin.com/company/concept-culture-ukWebsite: www.conceptculture.coSign Up to Our Newsletter — mailchi.mp/conceptculture/newslettersignup