001 | How Transparency Helps Account Executives Sell More w/ Todd Caponi, The Work Before the Work Podcast

001 | How Transparency Helps Account Executives Sell More with Todd Caponi In this episode of The Work Before the Work Podcast, Paul M. Caffrey is thrilled to welcome Todd Caponi to discuss how transparency helps Account Executives sell more.  Todd Caponi is a 7x Sales Leader, 2x Best selling author of "The Transparency Sale" and "The Transparent Sales Leader", a keynote speaker & esteemed member of the National Speakers Association.  Tune in as we dive deep into: How transparency sells better than perfection How to make cold outreach standout Pricing framework & presenting pricing Achieving forecast accuracy  How to put yourself in the driving seat for promotion Looking to build 5x Pipeline? Account Executives live and die by their ability to generate pipeline, want a bespoke plan to hit 5x Pipeline? Then let's have a 1:1 brainstorming call to achieve this for you!  Book a 1:1 Brainstorming call here  Resources Mentioned: Todd Caponi's Website The Transparency Sale (Book) The Transparent Sales Leader (Book) The Work Before the Work (Book) Connect with Todd Caponi: Todd Caponi's LinkedIn Profile Rate and Review: If you enjoyed this episode, please consider leaving a rating and review on your preferred podcast platform. It helps us get better guests for you!! Subscribe: Don’t forget to subscribe to The Work Before the Work Podcast to receive automatic updates when new episodes are released. Newsletter: Be the first to find out when new episodes are published and get extra Account Executive Sales tips direct to you inbox now: Subscribe (it's free)