001: Shopping with Recipes Online with CEO Katie Hotze of Grocery Shopii

Welcome to the first episode of Salesforce Commerce Cloud Innovations, where we hang out with eCommerce experts and innovators. In this show, we aim to dive deep into topics that will impact your virtual business. We invite you to expand your mind and explore the impact that e-commerce will have on the future. Our goal is to inspire you with ideas, solutions, and visions of the future in eCommerce. Today, I'm sitting down (remotely) with CEO Katie Hotze. She is an innovative leader and entrepreneur with over two decades of experience in digital marketing, data analytics, and business strategy, Katie was named Top 10 Women in Grocery Tech by Ris News and was a Direct Marketing News 40 under 40 recipient in 2018. Her company, Grocery Shopii, provides recipe-based online recommendations leading to increased customer engagement and reduced cart abandonment. Show Highlights: What the fundraising process was like for Grocery Shopii, and the challenges of receiving funding from men The role Grocery Shopii plays in meal planning and how our behavior affects what we eat How Grocery Shopii helps control food waste How grocers and food bloggers benefit from Grocery Shopii and the role they play How Grocery Shopii solves problems that are dietary driven To what extent does Grocery Shopii rely on personalized offers based on customers' past purchases Subscribe and Review We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot! Supporting Resources: Follow Grocery Shopii: Groceryshopii.com LinkedIn Twitter Follow Katie: LinkedIn Twitter If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.