002 - 5 Action Steps to Identifying Your Church Story

http://prochurchtools.com/002 - The future of church media revolves around your church. And your church's story. It's not about mass production and following the big guys. It's about identifying your church's unique story and letting that influence every type of media you produce. But how do you find that story? Just ask yourself these 5 questions.   Show Notes & Resources Mentioned Identifying your church's unique story and narrative isn't always easy - but it's absolutely necessary. And once you figure it out it should inform every type of media your church produces. Branding interview with Mars Hill State Farm advertisement (focusing on the convenience and comfort) Progressive advertisement (focusing on the price) 5 Action Steps Identify church leadership Examine your church's size Examine church demographics Identify church talents Identify church values Switchfoot Lyrics I wanna thrive not just survive This is your life, are you who you want to be? You and I were meant to live for so much more I made a mess of me, I wanna get back the rest of me I'm ready to come alive, I'm not waiting for the afterlife Beginning to see a trend? Switchfoot has found their niche in the alt-rock scene. They continue to sing the same song over again - but not in a bad way. They voice their story and narrative and they do it better than most.