EPISODE · Jun 17, 2021 · 10 MIN
002. Branding
from Path and Focus · host Jonathan Bowers, Kaileen McCulloch
[00:01:00] Jonathan shares the original intention and meaning behind the name Path and Focus [00:01:31] We then get into how the name translates really well into our new goal for for the company [00:03:10] Kaileen describes the logo with special attention to detail [00:04:02] J chimes in with his own imaginative description [00:04:22] We talk about scaling the logo down for favicon usage [00:04:47] Benefits of having a black and white version of the logo [00:05:31] K & J discuss their differing opinions of logo colour preferences [00:07:05] J gets excited about prospect of drawing logo with code [00:07:24] Next steps in branding journey [00:08:10] Pondering plans for building the Path and Focus website [00:09:03] Plans for blog posts, and a quick gut check on whether we're doing this whole thing backwards [00:09:44] Outro
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What this episode covers
Kaileen and Jonathan share their experience with the branding process so far, where the name Path and Focus comes from, and what the next steps are for connecting P&F with customers.
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002. Branding
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